Innovationen führen zu volkswirtschaftlichem Wachstum. In dieser Diplomarbeit geht es um einen neuen, innovativen Holzwerkstoff: Faserverstärkte Holzrohrprofile. Diese wurden von Professor Peer Haller an der technischen Universität entwickelt. Die Arbeit untersucht das Marktpotential des neuen Baustoffes in 5 Branchen: Bauingenieurwesen und Architektur, Leichtbau, Windkraft, Masten und Rohrleitungen. Die Forschung findet anhand einer Literatursynthese und Experteninterviews statt. Die Marktanalyse wird mit dem 5 Kräfte Modell von Porter und den 5 Rahmenbedingungen von Baum, Coenenberg und Günther durchgeführt. Dabei handelt es sich bei den 5 Kräften um Lieferanten, Abnehmer, Substitute, Konkurrenz und Wettbewerber. Die untersuchten Rahmenbedingungen sind ökonomische, ökologische, gesellschaftliche, technologische und rechtliche. Sie ermitteln die Chancen und Risiken des neuen Produktes auf den verschiedenen Märkten. Zudem werden die aktuellen Marktsituationen dargestellt. Durch die Hinweise der Experten und die Ergebnisse der Literatur werden Vorschläge für die weitere Forschung in ökonomischer und technologischer Richtung abgeleitet. Empfehlungen für das weitere Vorgehen bei der Markteinführung in die 5 Brachen sind die Ergebnisse der Arbeit. / Innovations lead to economic growth. This diploma thesis deals with a new, innovative wood product: Fibre-reinforced Tiber Profiles. These where invented by Professor Peer Haller at the Technical University Dresden. The paper investigates the market potential of this new product in 5 industries: building and architecture, lightweight construction, wind power, towers and pipes. This is achieved trough literature synthesis and expert interviews. The market analysis is determined with the 5 Forces Model of Porter and the 5 framework conditions by Baum, Coenenberg and Günther. Thereby the forces suppliers, buyers, substitutes, new entrants and competition the markets with influence on the product are identified. As well as the economic, ecological, social, technological and legal frameworks which make out the opportunities and threats for the product on the different markets. Additionally the current situations of the different markets are presented. Further economic and technical research needs appear through the suggestions of the experts and the findings in the literature. Recommendations for further approach and handling of the product in the markets are the outcomes of this writing.

Sortiment är hos många företag väldigt stort vilket leder till att företag inte kan hantera sina produkter rätt. Problematiken är att kunderna får för mycket valmöjligheter när det erbjuds ett helt produktsortiment. Varje företag behöver ifrågasätta sig hur de ska hantera sitt sortiment när kunderna har för mycket att välja mellan. I denna situation hjälper sortimentsreducering att öka effektiviteten och lönsamheten i förtaget. Ett välplanerat sortiment är en viktig faktor för kundens köpbeslut eftersom för många produktval i sortimentet kan leda till överbelastning. Studien är en fallstudie med syfte att ta fram faktorer och processer som bör beaktas vid en sortimentsreducering hos ett producerande företag. Studien kommer att avgränsas mot att studera sortimentsreducering hos ett svenskt företag som tillverkar kontorsmöbler. För att besvara syftet och frågeställningarna utfördes fyra semistrukturerade intervjuer och ett studiebesök med anställda som hade relevant kunskap inom området. I metoden har abduktion antagits som vetenskapligt angreppsätt. Den teoretiska referensram togs fram genom litteratursökningar via databaser och böcker som sedan diskuterades i en jämförelse mot den sammanställda empirin som analyserades och diskuterades. Studiens slutsats visade vilka faktorer och processer som företag bör beakta vid en sortimentsreducering. De framtagna faktorerna var sortimentets djup och bredd, företagsimage, flexibilitet, kategoristyrning samt implementering av modulära och standardiserade produkter. Genom att integrera dessa faktorer kan företag göra en reducering effektivt. Studien visade tre processer med hjälp av modeller vid hänsyn till sortimentsreducering som skulle kunna implementeras på företag. Dessa modeller är ABC-analysen, Porters femkraftsmodell och sortimentsplaneringsmodellen. Genom att integrera de olika faktorer och processer för sortimentsreducering kan företaget göra en lönsam reducering i sortimentet. / Many companies have a large assortment, where most are incapable of correctly handling their products. Result of such assortment usually is overload of customers with an abundance of options. Every company needs to question themselves how to handle their assortment when customers has to many choices to pick. In this situation assortment reduction helps to increase efficiency and profitability of organizations. A well-planned assortment is an important factor for the customers purchase decision as too many choices in the assortment can lead to overload.   This study is a thesis written with the purpose of developing factors and processes to take into account for a products assortment reduction at a producing company. This study is limited to studying product assortment reduction at a Swedish company that manufactures office furniture. The purpose and questions are answered through four semi-structured interviews and a study visit accompanied by employees with relevant knowledge to thesis. In the method, abduction has been adopted as a scientific approach. A theoretical frame of reference was developed through literature searches through databases and books, which were the discussed in a comparison with the compiled empirical data that were analyzed and discussed.  The study´s conclusion showed which factors and processes companies should take into account in an assortment reduction. The factors developed were assortment depth and breadth, corporate image, flexibility, category management, implementing modular and standard products. By integrating these factors, companies can make a reduction effective. The study showed three processes using models with regard to product assortment reduction that could be implemented in companies. These models are the ABC-analysis, Porters five forces and the assortment planning model. By integrating the various factors and processes for product assortment reduction, the company can make a profitable reduction in the assortment.

The master’s thesis is focused on evaluation of financial health of BMT Medical Technology s.r.o. by analyzing the internal and external environment and financial analysis. The financial analysis will be done through analysis of system indicators, differential indicators, status indicators and financial ratios. For problematic areas that arise from individual analyzes, will be further proposed possible solutions to improve the financial situation of the company.

台灣有超過2,000家在營業中的旅行社，營運規模由3到5個員工到數千人員工，由極輕量化的公司營運一直到大型營運的公司皆存在旅遊產業中。 本研究個案試著運用幾種企業管理常用的理論模組，讓閱讀本文的人士能夠清楚地了解，如何在適當的時機做對的決策，以擴大營運規模。 以本個案的綜合旅行社為例，年間服務出境旅客超過20萬人次，在過去七年間，員工人數成長約2.5倍，業績成長約3倍，並且上興櫃成功；除了公司內部作業平台的改善及優化之外，本個案要闡明的是，在快速變遷的環境中，如何掌握機會，做好決策，並落實執行的過程。期望能提供有效的資訊給有意將公司大型化的同業參考，並也藉由個案檢視公司成長的決策過程，由累積公司成長的經驗中建立有效、穩定的公司決策模式。讓個案中的公司與有興趣閱讀的人員可以從文中獲得知識的累積與經營事業的啟發。

This thesis handles the economic strategy of the firm HATLE-UNIKLEMP. Used methods are PESTLE analysis, Porter's five forces model, SWOT analysis, value chain analysis, and most used method is the financial analysis, in which indicators are applied to absolute indicators and financial ratios of profitability,liquidity, activity and debt. The thesis aims to find solutions to the poor economic situation of analyzed firm and to set a strategy, to ensure a positive future business development.

In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.

The goal of the diploma thesis is to make a strategic analysis of specific company, make an external and an internal analysis and also prepare a strategy for future development of the company.

The master´s thesis deals with the assessment of the financial situation of the selected company in the period 2010–2014. The aim of the work is to gain a comprehensive overview of the financial situation of the company by using selected methods of strategic and financial analysis and based on the results of analyzes to recommend measures which should help to improve the situation and strengthen the financial stability of a company.

近年來，環境汙染、能源危機等議題，使世界各國莫不開始重視環境永續經營之課題。目前被認為具發展潛力之替代能源包括太陽能、風力、地熱、水力、生質能等，其中，由於太陽能為取之不盡、用之不竭的循環再生能源，具無汙染、發展歷史悠久、取得來源穩定、發電成本逐年下降等優勢，因此，各國政府皆致力於太陽能光電產業之發展與推動。 根據統計，太陽能光電產業產品製造重心在2008年金融風暴後，快速往亞洲地區移動，產量增加最快的地區為中國和臺灣，兩岸因各自不同的地理環境、發展條件、政府政策等因素，促使相關產品在全球市場佔有率持續增加。2009 年全球太陽能電池產量為9.34GW，其中，中國與台灣佔全球總產量的49%（中國38%、台灣11%），可見兩岸同時共享全球太陽能光電市場，亦共同競爭全球再生能源產業版圖。 本研究由廠商角度出發，針對兩岸太陽能光電產業競爭與合作策略進行多面向分析研究。首先透過Porter (1980, 1990)五力分析與鑽石模型，對兩岸太陽能光電產業進行探討，並以廠商層次之資源基礎與交易成本等理論，瞭解個案廠商的交易成本與交易價值，同時探討國家和產業因素是否在廠商合作或不合作決策間形成調節效果。本研究發現，面對中國廠商，不同價值鏈階段的台灣廠商需選擇不同的競爭或合作策略，垂直整合並非台灣太陽能光電廠商首選之發展策略。同時，基於資源與能力的互補性可發現，兩岸同價值鏈階段廠商呈相互競爭狀態，廠商合作動機低，而兩岸不同價值鏈階段廠商的合作動機則高。在合作方式方面，則因台灣廠商的目的性差異，主要分作長短期契約和合資兩種方式。此外，本研究亦發現國家條件，如生產要素互補性與政府政策，以及產業發展現況將帶動兩岸廠商建立合作關係的可能性。 / Due to increasingly environmental issues such as pollution or energy crisis, people begin to regard environmental sustainability as an important topic in recent years. There are several kinds of potential substitute energy, including solar, wind, geothermal, water power, biomass energy, etc. Solar energy is one of important substitute energies because of its pollution-free characteristics, stability and decreasing cost trend. Therefore, the governments are committed to develop and promote the solar photovoltaic industry. According to statistics, the production area of photovoltaic products has been moved quickly from Europe to Asia after the financial crisis in 2008. The two of the fastest growing areas are China and Taiwan. Due to geographical environment, development conditions, government policies and other industrial factors, photovoltaic products from China and Taiwan continue to increase in the global market share. For instance, China and Taiwan accounted for 49% (or 93.4GW) of the worldwide solar cell production (38% in China, 11% in Taiwan) in 2009. It is obvious that China and Taiwan are competing the global photovoltaic market share. Based on five forces model, diamond model, transaction cost theory and resource-based view, this study provides a multi-strategic analysis of co-opetition in the cross-strait photovoltaic industry. By collecting secondary data and conducing case study, I complete a serious of systematic analysis and results with the grounded theory approach.

The objective of my thesis was to map and assess, whether the strategic concept for the development of the business and civilian South Bohemian airport České Budějovice would be viable. I have applied the external analysis of the business environment and an internal analysis of the business subject. Another objective is to specify the strategic plans of development of South Bohemian airport České Budějovice, including phasing their implementation and the orientation financial cost.