Intresset för att redovisa de anställda som tillgång ökar i takt med att kunskapsintensiva företag blir allt fler. När företag vill visa denna immateriella tillgång för intressenter saknas lämpliga värderingsmetoder och rapporteringsstandarder. Vissa företag kompletterar därför årsredovisningen med en rapport där information om medarbetarna, humankapitalet, presenteras. Då tvingande lagstiftning för rapporteringen saknas, skiljer sig utformningen åt mellan företag. Syftet med studien är att se om motiven med att rapportera humankapital influerar utformningen av rapporterna. Här försöker vi inte bara komplettera existerade forskning kring rapportering av humankapital utan även ifrågasätta rapporteringens objektivitet. Studien visar att det finns svag koppling mellan motiven till att rapportera humankapital och utformningen. Vi har dessutom funnit att rapporterna utformas med hänsyn till den formella ton som förknippas med en årsredovisning samt den miljö och bransch företaget verkar i. Detta visar på att årsredovisningarna och dess bifogade rapporter inte informerar utan kommunicerar till marknaden.

Lymphoedema is a chronic health condition characterized by the accumulation of lymphatic fluid in the subcutaneous tissues resulting in arm swelling and can significantly affect physical and psychological health and QOL. Although significant research on lymphoedema has developed over the past decade, the literature reveals that there are gaps in knowledge on framing the illness, communication, and effective practices to improve the QOL for individuals living with lymphoedema. This research contributes to this growing field of research through a qualitative investigation of twelve women's reported understandings, experiences, and perceptions of lymphoedema using Brown’s (1995) theory of framing disease and illness. Semi-structured interviews were conducted with women living with lymphoedema to determine the impact of health messaging, to explore the ways in which these women made sense of conflicting messages on exercise, and to better understand how barriers to the effective adoption and integration of good management practices can be overcome.

This study used a combination of qualitative and quantitative content analyses to examine how news articles written by the New York Times portrayed Hillary Clinton during the 2000 New York Senate Election. The study combined research on political elections, gender stereotypes and an inductive analysis of coverage of the election to derive at four dominant frames. These frames, political activity, horserace, gender stereotype and traditional first lady were used to determine how the media responded to Hillary Clinton’s unprecedented decision to run for election. Results show that Hillary Clinton received more coverage based on her political activity than any other frame. In addition, there was no significant difference in the frames used based on the tone of the articles.

The decision to become an organ donor involves considering both self-relevant risks and the needs of others. This study applied prospect theory to examine how message frames that focus on the possible survival or death of a potential organ transplant recipient affect participants' willingness to become organ donors. Perceived personal risk and ambivalence were examined as moderating variables. Results indicate that risk, rather than ambivalence, played an instrumental role in participants' decisions to donate. Although no main effects or interactions related to message frame emerged in initial analyses, a supplemental analysis revealed a modest persuasive advantage for the loss-framed message among low-risk participants. Additional analyses revealed that for low-risk participants, perceived benefits of organ donation were higher for the loss frame than the gain frame, whereas the opposite pattern was found for high-risk participants. Findings suggest that decisions about organ donation may be associated with unique responses to message frames.

Autism has been declared an urgent public health concern by the U.S. government and an epidemic by some advocacy groups. Determining autism’s diagnostic criteria, prevalence, and causes have been challenging. It is important to examine how the U.S. media have contributed to the public’s understanding of autism. Previous research found that British media coverage of the theory that vaccines cause autism was shown to contribute to the decline of vaccination rates in Britain (Lewis & Speers, 2003). This study examined U.S. television news media coverage using an agenda-setting theory and media framing perspective. A content analysis was conducted of national television evening news broadcasts airing on ABC, CBS, and NBC from 1994, when autism was first recognized as a spectrum disorder through April 2010, the time of this study. Specifically, this study examined the saliency of autism stories and how autism was framed in terms of prevalence and causes.

This qualitative analysis of the framing of health issues by the Centers for Disease Control and Prevention, one of the world’s premier health organizations, and by major U.S. newspapers analyzes the frames present in a sample of the CDC’s press releases, and the frames present in the contemporaneous (and often resulting) press coverage. This study focuses on communication surrounding public health events that occurred in the six-year period 2002–2007.

This thesis examines press framing of immigrant issues and epidemics in newspapers and periodicals, 1891 to 1893. During these years, immigration policies became more restrictive because of the Immigration Act of 1891, the opening of Ellis Island in 1892, the Chinese Exclusion Act of 1892, the New York City epidemics of 1892, the National Quarantine Act of 1893, and the nativist movement. Framing theory guided the following research questions: 1) How did articles in newspapers and periodicals frame immigrants and immigration issues in the context of epidemics from 1891 and 1893?; and 2) How did the press framing of immigrants and immigration issues in the context of epidemics from 1891 to 1893 reflect themes of nativism? This thesis contributes to the discourse about immigration because many Americans historically have learned about immigration issues from the press.

Lymphoedema is a chronic health condition characterized by the accumulation of lymphatic fluid in the subcutaneous tissues resulting in arm swelling and can significantly affect physical and psychological health and QOL. Although significant research on lymphoedema has developed over the past decade, the literature reveals that there are gaps in knowledge on framing the illness, communication, and effective practices to improve the QOL for individuals living with lymphoedema. This research contributes to this growing field of research through a qualitative investigation of twelve women's reported understandings, experiences, and perceptions of lymphoedema using Brown’s (1995) theory of framing disease and illness. Semi-structured interviews were conducted with women living with lymphoedema to determine the impact of health messaging, to explore the ways in which these women made sense of conflicting messages on exercise, and to better understand how barriers to the effective adoption and integration of good management practices can be overcome.

En la tesis se lleva a cabo una revisión retrospectiva a la contribución del movimietno feminista y de los medios de comunicación al cambio cultural e institucional en la consideración social de la violencia contra las mujeres. de manera paralela a este análisis se argumenta la dimensión autorreflexiva de la actuación de estos dos actores sociales; se considera central este tema de trabajo para impulsar transformaciones importantes y exponer tendencias de cambio en el movimietno feminista y en los medios de comunicación. El desarrollo teórico y metodológico de la teoría del framing, tanto en el estudio de los movimientos sociales (teoría de los marcos interpretativos de la acción social colectiva) como en su desarrollo en el campo de la comunicación social (encuadres periodísticos) sirven como guía para llevar a cabo el análisis empírico. Las explicaciones que provienen de las teorías sobre movimientos sociales, las referencias a las teorías de la comunicación social y las aportaciones en ambos terrenos de la perspectiva de los estudios de género, se unen a la anterior en el intento de ofrecer una visión lo más integradora posible del proceso de definición y delimitación de este problema social.

This study examines framing strategies employed by the social movement responding to homelessness in Atlanta, Georgia over the course of the 20th century. Drawing on archival records, media accounts and interviews with religious, business and government leaders, this longitudinal case study documents the varied casts of individuals and groups responding to the visible poor on the streets of the city. At the forefront of this project were religious groups serving variously as agents of social control or prophets calling for justice. Social movement framing theory, supplemented by resource mobilization and political opportunity theories, are applied to analyze movement processes. Framing theory provides an explanation for the coordination of collective action in social movements. However, the processes by which movements develop, contest and subsequently transform frames have received little scholarly attention and remain central questions for framing theory. This study addresses these questions. Analytically, I consider the movement in two waves: 1) an early movement dating from 1900 to 1970 and, 2) a modern movement covering the years from 1975 to 2005. In each period movement leaders adopted diagnostic, prognostic and motivational frames to organize and direct their actions. In the first wave, the Salvation Army and Union Mission drew on frames of sin and redemption to develop specialized, separate institutions and programs for the visible poor. The second wave of the movement developed its framing by incorporating elements from the civil rights movement, liberation theology and the Catholic Worker traditions. Religious leaders developed a church based, volunteer run shelter system providing free emergency night shelter to homeless persons. Freezing deaths on the streets of the city in 1981 led to rapid diffusion of church-based sheltering and adoption of a crisis/disaster frame. Central to these developments was a core group of religious leaders bringing a variety of personal experiences and visions to sheltering. The experience of sheltering and the confrontations with downtown business and political leaders fostered the development of frames with greater complexity and highlighted internal contradictions in the movement. New frames explaining homelessness variously emphasized either structural (injustice) or individual (disability) factors leading to framing conflicts within the movement.