Global ETD Search

121	Investigating the Single Category Belief Problem in a Hybrid Product Aziz, Salma 18 August 2011 (has links) Existing research suggests that when consumers encounter hybrid products or boundary-spanning products with attributes belonging to multiple categories, consumers tend to generate inferences based on only a single product category. Reliance on a single category for inferencing is termed as the “single category belief problem” which has been regarded as a vital marketing challenge because it leads consumers to underestimate the true utility of a hybrid product as certain product attributes are ignored. Our objective was to explore whether single category beliefs manifest in consumer choice for a hybrid product when strategically placed within varying contexts. The research used discrete choice experiment (DCE) to test hypotheses. Our research confirms that the single category belief is evident in consumer choice. We also found that the context the hybrid product is placed within has a major influence on what consumers preferred the most. Depending on the context a hybrid product was seen in had significant influence on how consumers evaluated product attributes and made purchase decisions. The findings for this research may be very beneficial for marketers. Hybrid Product Single Category Belief Problem Categorization Multiple Category Belief Explicit Cues Labeling Product Positioning Context Effect Context Categories Product Category Product Placement New Products New Technology Smartphone Cellphone GPS Global Positioning System Camera Discrete Choice Experiment DCE G-MNL Model Generalized Multinomial Logit Model MNL Quantitative Research Marketing Consumer Studies Consumer Inferences Consumer Choice Choice High-tech Products Blackberry
122	Vom Innovationsimpuls zum Markteintritt. Theorie, Praxis, Methoden 27 November 2014 (has links) (PDF) Die Grenzregionen rund um die Zentren Bratislava und Wien gehören zu den am schnellsten wachsenden Regionen in Europa - insbesondere die High-Tech-Industrie betreffend (www.contor-analyse.de). Ein Erfolgsfaktor für kommerziell erfolgreiche High-Tech (Start Up) Unternehmen ist die frühzeitige Identifikation von Nutzeranforderungen und Verkaufsargumenten bei Innovationen. Interdisziplinäre Teams, die technisch und kaufmännisch ausgebildete Arbeitskräfte beinhalten, stellen die Basis für unternehmerische Innovations-Erfolgsgeschichten dar. Im August 2011 ist ein Team aus Forschern der Technischen Universität Wien, der Wirtschaftsuniversität Wien, der Wirtschaftsuniversität Bratislava und des Inkubators INITS angetreten, High-Tech Unternehmen bei deren Markteintritt zu unterstützen und die universitäre Ausbildung von Interessierten an Innovationen im B2B High-Tech-Bereich zu adaptieren. Das Projekt Grenzüberschreitendes HiTECH Center wurde gestartet (Projektlaufzeit 08/2011 bis 12/2013, Förderprogramm ETC, creating the future: Programm zur grenzüberschreitenden Zusammenarbeit SLOWAKEI - ÖSTERREICH 2007-2013, www.hitechcentrum.eu). Zielsetzung war die Entwicklung einer Methodik für einen erfolgreichen Markteintritt in B2 B High-Tech-Märkten. Das Projekt wurde mit sieben Arbeitspaketen konzipiert. Arbeitspaket sechs betrifft eine Publikation der wichtigsten Lernergebnisse. Die vorliegende Arbeit stellt dieses Ergebnis dar und wurde erst durch eine Projektverlängerung bis November 2014 ermöglicht. Die Vorarbeiten zum Projekt und die erste Analysephase innerhalb der Projektlaufzeit zeigen eine Lücke an Forschungsergebnissen zum Thema "Marketing Testbed" und von vergleichbaren interdisziplinären Lehrveranstaltungen an österreichischen Universitäten. Existierende Marketing- und Innovationslehrgänge beschäftigen sich in überwiegender Zahl mit B2C Themen und sind nicht interdisziplinär. Trotz der geografischen Nähe der beiden Länder Österreich und Slowakei ist die zu geringe Transparenz der Märkte - und der damit verbundenen Chancen - derzeit eine Barriere für eine schnellere Entwicklung dieser grenzüberschreitenden Region. Weiters besteht über die Grenzen hinaus ein Mangel an interdisziplinär ausgebildetem Personal, das Marketingaufgaben der High-Tech-Anbieter effizient bearbeiten kann. Dem Projektteam stellten sich daher unter anderem folgende Fragen: Mit welcher Methodik können High-Tech Start Up Unternehmen in frühen Innovationsphasen unterstützt werden, um einen erfolgreichen Markteintritt zu schaffen? Wie stark beeinflusst die Thematik "Multidisziplinäre Kommunikation" den Prozess vom Innovationsimpuls zum Markteintritt? Wie können die Anforderungen der innovierenden High-Tech Firmen in die Universitätslehre integriert werden? Wie können interdisziplinäre Lehrformate - auch grenzüberschreitend - umgesetzt werden? Das Projektteam konnte im Rahmen der Projektlaufz eit ein erstes Regelwerk für Marketing Testbeds entwickeln und dieses Wissen bereits in wissenschaftlichen Arbeiten und ersten Implementierungen anwenden. Insgesamt wurden am Institut für Marketing Management in Wien acht Arbeiten von Studierenden fertiggestellt (davon zwei Dissertationen). An der WU Bratislava wurden 17 studentische Arbeiten abgeschlossen und sechs interdisziplinäre Projekte umgesetzt. Es fand ein intensive Wissensaustausch mit drei Synergieprojekten (INNOVMAT, DUO STARS, SMARTNET) statt und die Zwischenergebnisse des HiTECH Centrum Projekts waren die Basis für ein weiteres europäisches Projekt (Projekt REALITY, Programm ERASMUS MUNDUS). Das Hauptergebnis des Projekts liegt in der Bestätigung der Wichtigkeit der multidisziplinären Kommunikation in allen Bereichen vom Innovationsimpuls zum Markteintritt. Für eine nachhaltige Wirkung der Projektergebnisse wird die Gründung eines HiTECH Center Vereins sorgen, der sich mit den angestoßenen Forschungsthemen beschäftigt und High-Tech Start Ups in deren frühen Markteintrittsphasen unterstützt. (authors' abstract) RVK QP 230, QP 612, QR 500
123	Revitalizace testeru regulace hydraulických obvodů / Revitalization of hydraulic circuits control tester Korsa, Filip January 2012 (has links) High-quality simulation of hydraulic mechanism saves the time and other costs associated with the changes of inappropriately designed circuit. The aim of this thesis is to revitalize the test rig intended for simulating hydraulic circuits in order to verify the results of the simulation program Hyvos used internally by Bosch Rexroth Company. It is expected that the simulation of the hydraulic machinery cycles under the influence of disturbances will be carry out on the test rig and measured data are compared with results of the virtual models which are designed using the mentioned software Hyvos. The work deals with the so called position and pressure control which represent the classical modes of pressing machines or hydraulic press brakes operation cycles. The parameters of the hydraulic closed-loop axis controller for electrohydraulic drives (HACD) are set using the software Bodac.
124	Essays in entrepreneurial finance Bozkaya, Ant 12 June 2007 (has links) This thesis aims to better understand the process of the funding of young innovative<p>ventures, and how a deeper understanding of this process can help public policy to better<p>stimulate entrepreneurial firms—especially in high-technology industries. I interpret<p>entrepreneurial finance broadly to mean financing issues facing young innovative<p>ventures. It includes three essays which deal with a set of economic, institutional, and<p>public policy issues to examine entrepreneurial finance. / Doctorat en Sciences économiques et de gestion / info:eu-repo/semantics/nonPublished Sciences sociales Economie Venture capital -- Belgium Small business -- Finance -- Belgium Private equity -- Europe Capital à risques -- Belgique Entreprises -- Finances -- Belgique Capital-investissement -- Europe financing entrepreneurship private equity financing of high-tech start-ups venture capital
125	新創科技公司資金募集及研發管理關鍵要素探討 / The Key Success Factors of Fund Raising and R&D Management for High-tech Start-ups 張維仲, Chang, Wei-Jung Unknown Date (has links) 新創科技公司源源不斷的產生，是經濟發展的主要動力。美國1995年後崛起的公司，其中大部份為科技公司，所創造的股東價值是《財星》500大企業的二倍。台灣新竹科學園區，20年以來成立了300多家公司，創造出台灣GDP約10%的產值，新創科技公司之重要性可見一斑。新創科技公司具有新創公司及科技公司兩者的特性，其營運不確定性高，創業者的創業精神及意志力是公司成敗關鍵，建立團隊、資金募集、及產品研發是創業者最主要的工作。由於資本市場與產業市場快速的變化，新創科技公司在資金募集及研發管理上，面臨從所未有的變局。過去一年，在矽谷有上千家新創科技公司因資金募集不順或研發管理失利，而關門大吉。這是矽谷從所未有的現象。究竟新創科技公司的資金募集及研發管理，有何關鍵要素以及資金募集及研發管理二者績效之關聯性如何，本研究以矽谷及台灣19家新創科技公司為研究對象，所包含產業有IC設計業，光電業，光通訊業，IC設備業，醫療設備業，及電子材料業等，獲得『影響新創科技公司資金募集及研發管理績效之關鍵要素』，以及二者之關聯性之結論如下：一、資金募集根據文獻研讀，影響新創科技公司資金募集績效的關鍵要素有：創業團隊能力因素，環境因素，及報酬與風險因素；而根據個案研究結果，創業者必須在不同發展階段，掌握不同的關鍵要素，分述如下：１　種子期 (1) 完善的營運計劃 (2) 募資時機的掌握 (3) 創業者所具備達成超高報酬率之條件 (4) 具號召力股東的參與 (5) 明確了解募資對象的決策特質，投資偏好、及投資策略２　創建期除了種子期之關鍵要素之外，另產品要獲得關鍵客戶之認可，研發進度要等合原設定目標，關鍵股東或董事對募資的持續支持，亦均為關鍵要素。３　擴張期公司商品化及量產能力，行銷、財務管理能力之優劣為此時期資金募集成敗之關鍵要素。二、研發管理根據文獻探討，影響新創科技公司研發管理績效的關鍵要素有：產品定位，外部資源運用及整合能力，內部資源管理及整合能力。另經個案研究發現，新創科技公司因研發資源有限，所以要研發什麼產品，不但要有方向感（即產品定位），同時尚要能因應技術及市場的變化，降低研發風險，所以要有產品組合之規劃。且創業者不但要具備良好技術背景，同時要藉創業精神及領導力，來吸引優秀人才加入『前途未卜』的新創科技公司。另外，新創公司之研發進度往往落後於設定目標，所以利害關係人（董事、股東、顧客、供應商、及員工）的耐心支持，亦是非常重要的。歸納個案研究發現下列五項影響研發管理績效關鍵要素： 1　明確的產品定位及產品組合 2　良好的研發專案管理能力 3　CEO或CTO應具良好的技術背景及領導力，以吸引優良技術人才加入 4　公司內外部研發資源良好之整合能力 5　利害關係人的支持三、資金募集及研發管理二者績效之關聯性依個案研究分析結果，對於二者之關聯性可獲得下述之結論： 1. 研發管理績效不佳者，資金募集通常難以成功，而研發管理具良好績效者，其資金募集較易成功。 2. 資金募集績效良好者，必須具備良好之研發管理，而資金募集績效不佳者，未必研發管理績效不佳。 / High-tech start-ups are the powerhouses of economic development. The total market value of high-tech start-ups that launched after 1995 is twice of that of Fortune 500 companies combined. The Hsinchu Science Park of Taiwan has incubated some 300 companies since her inception 20 years ago. To date these 300 companies generate in total a revenue of about 10% value of Taiwan’s GDP. High-tech start-ups have the attributes of start-ups and high-techs. As start-ups, they face so many uncertainties along the way. And as high-techs, they face dynamic market environments and short life cycle of products. Only through the founders’ entrepreneurship and strong motivation, can the high-tech start-ups survive and prosper. Team building, fund raising and R&D are the main jobs of every founder. Recently, because of the unpredictable change of capital markets and industry markets, the high-tech start-ups have experienced a great challenge in fund raising and R&D management. For the past year alone in Silicon Valley, there have been more than 1000 high-tech start-ups filed Chapter 11 or Chapter 7, out of the failure of funding or R&D. A cruel scene has never been seen for the past two decades. OBJECTIVE The objectives of this thesis intend to explore the key success factors (KSFs) of fund raising and R&D management for high-tech start-ups, and the relationship between the success of fund raising and R&D management. This study was conducted by using case study methodology covering 19 samples of high-tech start-ups. The accidental sampling was collected from 9 samples located in the Silicon Valley and 10 in Taiwan, with industries ranging from IC design, opto-electronics, opto-communications, IC equipment, health care equipment to electronics components. The data was obtained by interviewing the top management of these companies and venture capitalist to validate the information. CONCLUSION The result of this study found that the KSFs of fund raising are as follows, 1. According to the research papers and readings, three key factors determine the success of fund raising--- the core competence of the management team, the economic, industrial and social environment, and the investment return vs. risk. 2. This study shows that the KSFs are related to the maturity of high-tech start-ups’ development levels. They are not all the same. In embryo stage, the KSFs are the solid business plan, the right timing of fund raising, the team’s track record, and the knowledge to know the prospective investor’s decision criteria, investment preferences and investment strategy. In early stage, the KSFs should add two more points; one is that the products shall have design-wins from strategic customers with the achievement of milestone complying with schedule, the other is the continuing support from strategic investors. In expansionary stage, the KSFs are the products’ marketability and manufacturability. Also the marketing ability and financial ability are no less important. Moreover, the key factors affect the success of R&D management as follows, 1. In the research papers and readings, three determinants to the success of R&D management are the products’ positioning, the application and integration ability of external resources, as well as the management and integration ability of internal resources. 2. In the analysis of this study, the KSFs, emphasize more on the sides of strategic thinking and founders’ entrepreneurship as follows: a. The right product positioning and products portfolio; b. The good R&D project management skills; 　c. The founders’ good technical background and leadership to attract top-notched technical staff to join; d. The good integration ability of internal and external resources; e. The full support of shareholders. Above all, regarding the relationship between the success of fund raising and R&D management, the poor performance of R&D will, in general, leads to the failure of fund raising, whilst the good performance of R&D will help the success of fund raising. However, one with the success of fund raising, must couple with the good performance of R&D, and one with the failure of fund raising, not necessarily goes with poor performance of R&D. 新創科技公司創業投資資金募集研發管理關鍵要素種子期創建期擴張期產品定位資源整合專案管理 high-tech start-ups venture capitalist fund raising R&D management key success factors embryo stage early stage expansionary stage production positioning integration project management
126	中國企業育成中心(科技企业孵化器)之研究 / Technology Business Incubators in China 蘇羚毓, Su, Ling-Yu Unknown Date (has links) 創新及創業被認為是現代社會緩解經濟遲緩、促進經濟增長、引領自主創新的一帖良藥。在中國，以培育科技型中小型企業、促進區域經濟發展的「科技企業孵化器」被視為中國落實「大眾創業，萬眾創新」政策的載體，更被用以促進中國經濟穩定增長的重要舉措之一。本研究試圖透過相關重要文獻及次級數據，輔以極具代表性的深圳及武漢地區之孵化器為案例，再透過財務政策及法律改革等相關數據，系統性地分析科技企業孵化器在中國經濟成長下所扮演的角色，以及中國政府在引領並推進此一創新載體所發揮之作用。研究發現，中國科技企業孵化器可做為促進科技創新與經濟增長之媒介－催化劑，為新創企業匹配早期所需之資源(包含知識移轉、社區實體及關係網絡對接)，直接與間接地促進區域經濟轉型升級，證明了科技企業孵化器有能力促進國家創新能力與經濟可持續增長，並成為推進中國經濟轉型的助力之一。同時，中國政府扮演主導推進孵化體系發展的政策指導者，通過一系列資源及政策支持，指導科技企業孵化器的發展路徑及進程，同時促進了政府職能的轉變。總結本研究結果，科技企業孵化器是中國創新體系的一部分，其與政府之間存在著不可分割的關係。政府對科技企業孵化器的支持參與度越大，科技企業孵化器與政府的相互依賴度就越大。作為中國創新和科技發展政策框架的重要組成部分，科技企業孵化器正推動經濟可持續增長並建立一個技術創業的生態系統，同時重塑政府、市場、社會之間的關係。本研究結果可提供未來相關研究探討科技企業孵化器的可持續發展之創新能力。在中國經濟新常態下，探就可持續性的科技企業孵化器有助於全面了解中國科技與經濟成長之關係，相關研究值得後續進一步分析實證。 / Innovation and entrepreneurship are regarded as an economic tool to promote independent innovation and economic growth in the sluggish economy. In China, the Technology-based Business Incubators (BIs) focusing on promoting technology-based small and medium-sized enterprises (SMEs) and regional development are viewed as the innovative carriers under the initiative of “Mass Entrepreneurship and Innovation”. This study attempts to systematically analyze the role of BIs in Chinese economic growth and the role of government play in advancing BIs development through the important literatures and secondary resources, complemented in part with incubation case studies in Wuhan and Shenzhen, and the implementing results of the financial policies and legal reforms. Findings demonstrate that Chinese BIs serves as the catalyst to accelerate S&T development and to provide matching service at technopreneurial functions on the resources of knowledge (high-tech research to patents), communities (high-tech SMEs, universities, and relevant entities), and networks (accessing government, investors, and entrepreneurs), which have promoted regional economic transformation. Meanwhile, the role of Chinese government plays a policy guidance in incubation system, while promoting the transformation of government functions. To conclude this research, BIs are part of the Chinese innovation systems. There is an inseparable relationship between Chinese BIs and the government. The greater the government involvement in BIs support, the greater the interdependence of the BIs and the government. BIs are one of the important factors to facilitate the self-reform of the government, remodeling relations among the government, market and society. In the background of China's “new normal”, the findings of this study provides a future direction to investigate the innovation capability of BIs sustainability. To understand the overall picture of China's rapid growth economic development, the innovation capability of BIs sustainability is worthy of further investigation and discussion. 育成中心科技企業孵化器科技創新創業孵化器的角色政府在孵化器的角色深圳創新武漢東湖高新區中國經濟轉型 Technology business incubators Technology innovation Entrepreneurship Business incubators financial support Business incubators policy support Role of business incubators Role of government in incubators support Shenzhen innovation Chinese economic transformation
127	Opera i Stockholm, Galärvarvet Andersson, Joakim January 2011 (has links) Suggestion for a new operahouse in stockholm, förslag på nytt operahus i stockholm. Stockholmsoperan. Architecture opera Joakim Andersson architect Stockholm Sweden operahouse new operahouse salon auditorium fasáde sustainability low tech glass steel glass and steel KTH student intelligent fasádes ventilation heat sun energy solar cells photovoltaic cells sun energy high tech light see trough transparent transparence contructivism brutalistic innovation innovative innovation cordoba mosqueta en Córdoba the mosc in cordoba acoustics section plan Arkitektur opera kandidatexxamen Gaälärvarvet Galärparken Joakim Andersson arkitekt Stockholm salon auditorium hållbarhet fasáde KTH elevarbete student ventilation solenergi skugga värmeväxlare genomsiktlig transparent transparens transparent fasad brutalism konstruktivism innovation innovation solfångare enkel solfångare vindsnurra fälltak pelarsystem moske cordoba mosqueta en Córdoba akustik sektion plan planta Architectural Engineering Arkitekturteknik

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