The subject of this thesis is the communicative practice of strategic storytelling. The aim of the study is to analyse how storytelling is used and handled by organizations to reach comprehensive organizational goals. Within the all-embracing cultural context of modern Western society, here discussed through the concept of the new economy, strategic storytelling is explored in four areas: organizational discourses of strategic storytelling, narrativity as a resource to create and express values connected to the organization, storytelling as a practice of recontextualization and storytelling as an interactive tool. The data consists mainly of strategic stories but also of interviews, observations and documents collected from four Swedish organizations: two companies, a municipality and a congregation of the Church of Sweden. Applying a narratological, social semiotic and dialogical perspective the study investigates how narrativity is used by organizations as a resource to create identification and relations with and among stakeholders. The analyses in the study indicate that meaning is created in different layers. The structural resources of stories are used in various combinations to make organizations appear in specific ways in different situations. Furthermore, the picture of the organization is shaped not only by the stories themselves but also by the very fact that the organization is using storytelling. The potential of recontextualization that is characteristic of narratives is shown to be essential in offering possibilities of identification and a sense of community through storytelling. Furthermore, the fact that a story is told by an individual is shown to play a crucial role in creating a personalized picture of the organization. In strategic storytelling the interpersonal function seems to dominate over the ideational. This is a major finding of the analysis. More specifically, ideation is used as a tool to create interpersonal relations. The study also indicates that strategic storytelling comes with different possibilities and complications depending on what kind of organization is using it. Moreover, it is proposed that narrative as a form of communication fits perfectly within the broader cultural context of the new economy, characterized by commercialization, informalization, individualization and management practices founded on the strategic use of values.

La tesi mette a confronto l'opera letteraria di Giacomo Leopardi e quella di Alessandro Manzoni. La tesi è strutturata in tre capitoli. Il primo capitolo raccoglie tutti i dati storico-biografici utili per inquadrare i termini di questo rapporto e si conclude con un dittico dedicato a Monaldo Leopardi, lettore di Manzoni, e a Matilde Manzoni, figlia di Alessandro, lettrice di Leopardi. Il secondo capitolo presenta invece i risultati di una lettura intertestuale, che ha come oggetto principale lo studio di citazioni o allusioni manzoniane nei leopardiani canti pisano-recanatesi. Il terzo capitolo invece mette a confronto le pagine di Leopardi e di Manzoni nelle quali si fa riferimento alla figura storica di Marco Giunio Bruto, personaggio importante della classicità latina, spesso utilizzato come simbolo della Rivoluzione francese. / The thesis compares the literary works of Giacomo Leopardi and Alessandro Manzoni. The thesis is structured in three chapters. The first chapter collects the historical-biographical elements useful to explain the terms of this relationship and ends with two portrait dedicated to Monaldo Leopardi, reader of Manzoni, and Matilde Manzoni, daughter of Alessandro, reader of Leopardi. The second chapter instead presents the results of an intertextual reading, which has as its main subject the study of quotations from or references to Manzoni in the poems written by Leopardi between 1828 and 1830. The third chapter compares the pages of Leopardi and Manzoni about the historical figure of Marcus Junius Brutus, an important figure of the classical latin word, often used as symbol of the French Revolution.

This dissertation attempts to investigate the intertextual modus operandi in the oeuvre of H.J. Pieterse, with specific focus on his volumes, Alruin (1989) and Die burg van hertog Bloubaard (2000). The overarching purpose of the investigation is to prove that the author not only uses intertextuality in the sense that one text (literary text) refers to another text (literary and non–literary), or that one text influences another. Pieterse engages in conversation with other texts and re–writes these texts by repositioning them in another context and by adding additional metaphoric meaning to them. The author allows these texts to exchange conversation, to mutually influence one another, and this has as a result that, in his poems, his poetry and his oeuvre, metaphoric lines come into being, which lend a layered meaning to these texts and enrich the possibilities of their interpretation. Thus, a play on multiple meaning develops, which moves between texts: written texts, literary texts, non–literary texts, the author, the reader and the context(s). The conclusion to which this dissertation comes, is that the above mentioned manifestations of meanings, which exist and come into existence within the physically confines of the text, expand this text to a less confined existence in terms of meaning, more unlimited and unbound than what is necessarily allowed by the physically confined nature of the written text. The question thus arises of how the physically limited text take possession of and draws into the texts what lies beyond its physical confines to produce meaning, and how this tension around the limits of the literary text is functionally used. Consequentially, the question that follows is how this happens in the oeuvre of H.J. Pieterse and how the author uses his poetic technique to go beyond the confines of the written text. / Thesis (M.A. (Afrikaans and Dutch))--North-West University, Potchefstroom Campus, 2011.

The transposition of Chekhov's The Cherry Orchard (originally published in Russian in 1904) to contemporary South Africa in Suzman's The Free State (2000) is based on the corresponding social changes within the two contexts. These social changes cause a binary opposition of past and present in the two texts. Within this context memory functions as a space in which the characters recall the past to the present and engenders a dialogue between past and present. Memory is illustrated in the two plays by associations with place as an important aspect of identity formation. Memory and place are fused in the plays by means of Bakhtin's concept of the chronotope which is best observed in the plays in memories of specific places such as the respective orchards, houses and rooms such as the nursery and the ballroom in. The Cherry Orchard and the garden in The Free State. Furthermore, the influence of the past is also evident in the present when ideas of social status, class, race (in the case of The Free State) and behaviour are contrasted and when various characters express their perceptions of personal relationships and ideas about marriage. The influence of the past is also evident when the characters voice their different perceptions and expectations of the past and future. In The Cherry Orchard these cultural differences are evident in the concept of heteroglossia. However, in The Free State, these dialogues are directed by a specific politically liberal view which diminishes the heteroglossia in the text. The juxtaposing of past and present is also illustrated in The Cherry Orchard by various subversive strategies such as comedy of the absurd in order to portray the behaviour of the characters as incongruous. Another subversive strategy is the contrasting of characters and ideas in order to expose pretensions and affectations in speech and actions to parody both the old establishment and the ambitions of former peasants. These conventions are best illustrated by the concept of the carnivalesque that also features as one of Bakhtin's terms to capture incongruous ideas and situations in literature. In The Free State, comedy is unfortunately much diminished and in contrast to Chekhov's ambiguity, only directed against politically conservative characters. The prevalence of these three Bakhtinian concepts in the texts shows how identity formation is to a large extent influenced and defined by occupied space. When social change affects the distribution of land, a character's concept of identity is destabilised. Although Suzman uses this similarity in the two contexts in order to transpose Chekhov's text to contemporary South Africa, she organises the various stances in the text to advocate a specific politically liberal view. Thus, Suzman's transposition leads to an interesting comparison between the Russian and South African contexts as well as between the two texts. However, her text is limited by her political interpretation of Chekhov's text. / Thesis (M.A. (English))--North-West University, Potchefstroom Campus, 2009.

This dissertation attempts to investigate the intertextual modus operandi in the oeuvre of H.J. Pieterse, with specific focus on his volumes, Alruin (1989) and Die burg van hertog Bloubaard (2000). The overarching purpose of the investigation is to prove that the author not only uses intertextuality in the sense that one text (literary text) refers to another text (literary and non–literary), or that one text influences another. Pieterse engages in conversation with other texts and re–writes these texts by repositioning them in another context and by adding additional metaphoric meaning to them. The author allows these texts to exchange conversation, to mutually influence one another, and this has as a result that, in his poems, his poetry and his oeuvre, metaphoric lines come into being, which lend a layered meaning to these texts and enrich the possibilities of their interpretation. Thus, a play on multiple meaning develops, which moves between texts: written texts, literary texts, non–literary texts, the author, the reader and the context(s). The conclusion to which this dissertation comes, is that the above mentioned manifestations of meanings, which exist and come into existence within the physically confines of the text, expand this text to a less confined existence in terms of meaning, more unlimited and unbound than what is necessarily allowed by the physically confined nature of the written text. The question thus arises of how the physically limited text take possession of and draws into the texts what lies beyond its physical confines to produce meaning, and how this tension around the limits of the literary text is functionally used. Consequentially, the question that follows is how this happens in the oeuvre of H.J. Pieterse and how the author uses his poetic technique to go beyond the confines of the written text. / Thesis (M.A. (Afrikaans and Dutch))--North-West University, Potchefstroom Campus, 2011.

The transposition of Chekhov's The Cherry Orchard (originally published in Russian in 1904) to contemporary South Africa in Suzman's The Free State (2000) is based on the corresponding social changes within the two contexts. These social changes cause a binary opposition of past and present in the two texts. Within this context memory functions as a space in which the characters recall the past to the present and engenders a dialogue between past and present. Memory is illustrated in the two plays by associations with place as an important aspect of identity formation. Memory and place are fused in the plays by means of Bakhtin's concept of the chronotope which is best observed in the plays in memories of specific places such as the respective orchards, houses and rooms such as the nursery and the ballroom in. The Cherry Orchard and the garden in The Free State. Furthermore, the influence of the past is also evident in the present when ideas of social status, class, race (in the case of The Free State) and behaviour are contrasted and when various characters express their perceptions of personal relationships and ideas about marriage. The influence of the past is also evident when the characters voice their different perceptions and expectations of the past and future. In The Cherry Orchard these cultural differences are evident in the concept of heteroglossia. However, in The Free State, these dialogues are directed by a specific politically liberal view which diminishes the heteroglossia in the text. The juxtaposing of past and present is also illustrated in The Cherry Orchard by various subversive strategies such as comedy of the absurd in order to portray the behaviour of the characters as incongruous. Another subversive strategy is the contrasting of characters and ideas in order to expose pretensions and affectations in speech and actions to parody both the old establishment and the ambitions of former peasants. These conventions are best illustrated by the concept of the carnivalesque that also features as one of Bakhtin's terms to capture incongruous ideas and situations in literature. In The Free State, comedy is unfortunately much diminished and in contrast to Chekhov's ambiguity, only directed against politically conservative characters. The prevalence of these three Bakhtinian concepts in the texts shows how identity formation is to a large extent influenced and defined by occupied space. When social change affects the distribution of land, a character's concept of identity is destabilised. Although Suzman uses this similarity in the two contexts in order to transpose Chekhov's text to contemporary South Africa, she organises the various stances in the text to advocate a specific politically liberal view. Thus, Suzman's transposition leads to an interesting comparison between the Russian and South African contexts as well as between the two texts. However, her text is limited by her political interpretation of Chekhov's text. / Thesis (M.A. (English))--North-West University, Potchefstroom Campus, 2009.

kandidat examen

Zugl.: Bonn, Univ., Diss.

Este trabalho de pesquisa tem como objetivo principal demonstrar que a realização de um trabalho de leitura e de escrita baseado em intertextualidade, especificamente com fábulas e provérbios, resulta no desenvolvimento de habilidade de escrita dos alunos do sexto ano de escolaridade do ensino fundamental. Para tanto, propõe-se a uma intersecção metodológica: de um lado as estratégias didáticas, realizadas ao longo de um trimestre de aulas de Língua Portuguesa, no sexto ano de escolaridade do Colégio Pedro II, Campus Tijuca II, ao qual a pesquisadora está vinculada com atividade docente e de coordenação pedagógica. As atividades propõem uma estreita relação entre leitura de textos de diferentes gêneros e produção escrita, a partir da concepção de intertextualidade; de outro, a organização metodológica dessas produções, com um rigoroso levantamento dos tipos de intertextualidade utilizados nas diferentes produções dos estudantes, comprovando que o estímulo constante alimenta o desenvolvimento da proficiência de escrita, havendo o aumento do uso de diferentes tipos de intertextualidade. Do ponto de vista teórico, esta pesquisa propõe percurso histórico da intertextualidade tanto na perspectiva literária quanto na linguística, baseando-se nos autores Bakhtin (2011), Bazerman (2011), Koch (2007), Vigner (2002), Laurent Jenny (1979) e Barthes (2013), o que contribui para a ampliação do conceito chave: intertextualidade. Postula-se que o trabalho de leitura de diferentes gêneros possibilita o estabelecimento da intertextualidade por meio da multiplicidade de temas, de conteúdos e de enfoques e que esse procedimento leva os alunos a produzirem textos com nível mais alto de informatividade e expressividade. Esta estratégia didática favorece o surgimento de novos procedimentos para o ensino de Língua Portuguesa, contribuindo, sobremaneira para o desenvolvimento da competência discursiva dos estudantes do 6 ano de escolaridade / This research aims at demonstrating that a work on reading and writing based on intertextuality, specifically with fables and proverbs, leads to the development of 6th grade students writing skills. In order to do so, the present study proposes a methodological intersection: on one hand, teaching strategies applied during a period of three months in the Portuguese Language classes for 6th graders at Colégio Pedro II, campus Tijuca II, where the author of this study works as a teacher at the Portuguese Language and Literature Department and as a pedagogical coordinator. The strategies suggest a close relation between the reading of texts from different genres and students writing production, bearing in mind the concept of intertextuality. On the other hand, the methodological organization of the texts produced reveal, through a comprehensive listing of the kinds of intertextuality used in students production, that the constant input fosters the development of writing proficiency with an increase in the use of different kinds of intertextuality. From a theoretical standpoint, this research proposes a historical view of intertextuality, not only from a literary but also from a linguistic perspective, based on authors such as Bakhtin (2011), Bazerman (2011), Koch (2007), Vigner (2002), Laurent Jenny (1979) and Barthes (2013), which contributes to the broadening of the key-concept: intertextuality. This research proposes that the work of reading different text genres leads to intertextuality through a myriad of themes, of contents and of approaches; and that this procedure allows students to produce texts which tend to be more informative and meaningful. This teaching strategy fosters the emergence of new procedures for the teaching of the Portuguese Language, contributing considerably to the development of discursive competence of 6th graders

Made available in DSpace on 2014-06-11T19:30:28Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-02-14Bitstream added on 2014-06-13T20:00:41Z : No. of bitstreams: 1 pontes_mar_dr_sjrp_parcial.pdf: 116637 bytes, checksum: 50ebe4a8bc3666d744bb508700bb5561 (MD5) Bitstreams deleted on 2015-08-07T12:19:54Z: pontes_mar_dr_sjrp_parcial.pdf,. Added 1 bitstream(s) on 2015-08-07T12:20:57Z : No. of bitstreams: 1 000641237.pdf: 22753973 bytes, checksum: dd09d424fdde610dace1a426fca8667b (MD5) / Com base na perspectiva da intertextualidade estrita (KOCH, 2009), este trabalho investiga a produção de texto com reescrita orientada pelo professor em contexto universitário, com o objetivo de descrever os processos por meio dos quais o escrevente gerencia a entrada do texto alheio no seu próprio texto, tanto na produção da primeira versão do texto, quanto na reescrita dele. As instruções iniciais e intervenções feitas pelo professor com o intuito de auxiliar o escrevente na tarefa de escritura e reescritura são levadas em consideração na análise, no sentido de verificar o papel desempenhado por elas durante o processo de escrita/reescrita. As justificativas dessa proposta residem, de um lado, no enfoque teórico fundamentado na intertextualidade estrita, já que estudos realizados no Brasil sobre reescrita voltam-se mais para a prática pedagógica de reescritura; e, de outro lado, no recorte do contexto universitário para a investigação, pois pesquisas sobre reescrita têm priorizado os ensinos Fundamental e Médio, sendo menos frequentes os trabalhos com alunos universitários. O corpus é formado por 21 conjuntos de texto, que incluem: proposta de produção; primeira versão do aluno; comentários do professor; versão reescrita. Os resultados apontam para uma preferência por formas de intertextualidade implícita na retomada de textos da proposta e pela utilização da paráfrase como processo de reformulação do texto, indicando uma tendência à diluição do texto alheio como modo de absorção pelo texto, com uso restrito de formas que explicitam a fonte das informações retomadas / Based on the strict perspective of intertextuality (KOCH, 2009), this study investigates the production of text rewritten guided by the teacher in the university context, in order to describe the processes by which the clerk manages the input of others in your text itself, both in producing the first draft, and in rewriting it. The initial instruction and interventions made by the teacher in order to assist the clerk in the task of writing and rewriting are taken into account in the analysis, in order to verify the role played by them during the process of writing / rewriting. The justification of this proposal lie on one side, the theoretical approach based on strict intertextuality, since studies performed in Brazil on rewriting is turning more to teaching the practice of rewriting, and on the other hand, the clipping of the university context to investigation, because studies have focused on rewriting the elementary and high schools, and less frequently works with college students. The corpus consists of 21 sets of text, comprising: a production proposal, the first version of the student, teacher comments, rewritten version. The results indicate a preference for forms of intertextuality implicit in the resumption of the draft text and the use of paraphrase as a process of redrafting the text, indicating a tendency to dilute the other's text so as to absorb the text, in limited ways that explain the source of the information included