Desde os anos 1980, tem sido freqüente a adoção de práticas de valorização e recuperação do patrimônio cultural como meio de reabilitação de espaços urbanos degradados, visando a revitalização dos centros urbanos, através da reinserção de edifícios e conjuntos de valor histórico no cotidiano da cidade por meio de novos usos, adotando um novo paradigma de desenvolvimento que se contrapõe às práticas de renovação urbana. Também no município de Santo André a gestão pública tem buscado alternativas de valorização da memória e do patrimônio cultural desde os primeiros anos da década de 1990, parte de um processo que dez anos atrás havia se iniciado por meio de debates públicos sobre a salvaguarda do patrimônio, amplamente registrados pela imprensa escrita local. No entanto, embora as diretrizes de desenvolvimento econômico e social da administração local enfatizem a importância do resgate da memória como afirmação da identidade local, os elementos urbanos remanescentes da paisagem do antigo Bairro da Estação de São Bernardo não têm recebido atenção adequada das políticas de desenvolvimento urbano pelo desconhecimento do valor de inúmeros edifícios e logradouros espalhados na cidade ou mesmo por falta de instrumentos legais para a preservação. Esta tese propõe como hipótese de trabalho afirmar que há permanência de remanescentes da memória fundadora da paisagem do 'povoado-estação' que se formou ao redor da estação Santo André que merecem ser identificados, valorizados e protegidos, conforme estabelecem as cartas e resoluções de congressos e seminários internacionais de proteção do patrimônio cultural. A partir da identificação dos elementos urbanos que se identificam com remanescentes da paisagem ferroviária, este trabalho propõe a realização de uma reflexão sobre as práticas de valorização e preservação do patrimônio ambiental urbano experimentado no município de Santo André e propõe alternativas para a salvaguarda do patrimônio cultural local. / Since the decade of 1980, it has been recurrent the adoption of practices of valuation and recuperation of cultural patrimony as a means of urban spaces renewal aiming at urban centers revitalization, by means of reinsertion of buildings and historical clusters at city’s daily life with new kinds of using, which adopts a development paradigm that is contradictory to urban renewal practices. Also in the municipality of Santo André, the public power has searched for alternatives of memory and cultural patrimony valuation early in the decade of 1990, as part of a process that had been started off ten years ago with public debates about the patrimony safeguard, widely registered by the local press. However, although the social and economical development guidelines of the local administration highlight the importance of the rescue of memory as a local identity’s affirmation, the reminiscent urban elements from São Bernardo´s former ‘Bairro da Estação’ have not been receiving adequate attention by urban development policies for the unfamiliarity with the value of innumerable buildings and public lots spread in the city, or even for the lack of preservation legal tools. This thesis proposes, as work hypothesis, to state that there is permanence of reminiscents of the 'station-town' establishing memory, which has been formed around the train station of Santo André and are worthy of identification, valuation and protection, as it has been stated by documents and resolutions from international congresses and seminars on cultural patrimony protection. From the identification of urban elements that are identified with the railway scape, this work proposes a reflection on the practices of valuation and preservation of the urban environment patrimony experienced in the municipality of Santo André, and proposes alternatives to the safeguard of the local cultural patrimony.

<p>This thesis deals with local identity and the workplace. We have taken part of stories dealing with local identity and the workplace, by using a qualitative method. We interviewed eleven men working at the same company. The group contained of men from urban areas as well as rural areas. The data from our interviews have been applied to theories of local identity and social theories by sociologists such as Durkheim, Simmel and Tönnies. </p><p> We asked questions regarding local identity and its influence in the workplace. We found our respondents expressing a sense of home and local identity, however it was not a decisive aspect in the recruitment process.</p>

This thesis deals with local identity and the workplace. We have taken part of stories dealing with local identity and the workplace, by using a qualitative method. We interviewed eleven men working at the same company. The group contained of men from urban areas as well as rural areas. The data from our interviews have been applied to theories of local identity and social theories by sociologists such as Durkheim, Simmel and Tönnies. We asked questions regarding local identity and its influence in the workplace. We found our respondents expressing a sense of home and local identity, however it was not a decisive aspect in the recruitment process.

This study was done to explore the organization mobilization, identity construction and local development in Meinung Anti-dam Movement. Literature review and in-depth interview were applied in this study. The former focused on social movement and collective action theory. Besides, the local elites were interviewed to find out how they united the local societies and intellectuals to convince local residents and politicians to participate in the Movement, and how they inspired Pintung LiuDui Hakka and international organizations to support the Movement. Suggestion were made according to the findings.

Can the promotion of organic rice at school arouse the attention of the society to traditional rice industry?What do the parents of the students of the schools that promote the organic rice industry think? This study is based on both the view of promotion of school characteristic courses and local industry; regard local identity and cognitive benefits of local industrial development as the factors that are assumed to impact, and try to find out if parents agree with it and further more to explore the support (recognition) between characteristic rice curriculum of organic rice industry. And the problems which the combination of school characteristic organic rice curriculum and development of organic rice industry may encounter. The parents of the students of the schools located at Meilung Township that promote this study are the subjects of research.The scope of this study is the organic rice industry located at Meinung Township.Empirical methods of mining survey is adapted. The research findings show: (I) personal background trend to influence the parents¡¦ cognitive degree to the characteristic curriculum through local identity and cognition of effectiveness of local industries. (II) There¡¦s a distinct connection between the background of parents and the local identity. (III) There¡¦s distinct difference between the basic background of parents and the elements of recognition of development of local industry. (IV) There¡¦s a distinct difference between the local awareness of parents and that of the effectiveness of the development of local industry. (V) There¡¦s distinct difference between the local acceptance of parents and the support (recognition) of school characteristic curriculum. (VI) There¡¦s distinct difference between the recognition of effectiveness of local development and the degree of support of school characteristic curriculum. The research prove that the rise of both the local identity of parents or the recognition of the effectiveness of the development of local industries will influence the degree of support of characteristic curriculum of the parents positively. The implement of characteristic curriculum of organic rice will also affect the development of local organic rice industry positively. Research also proposed how to promote the combination of curriculum of school characteristic organic rice and the development of local organic rice industry

This interior design project involves investigation into the philosophies of the Slow Food Movement and how they may inspire and inform the design of a social space that fosters a connection between local people, food and place. This socio-cultural connection is implemented through the design of a concentrated, local food centre within the urban environment of Winnipeg, Manitoba. Investigation into interior design strategies which foster social interaction, taste education and sensory engagement contribute to the design of a space where the local food culture of southern Manitoba can be experienced in its authenticity. By combining the public spaces of food which contribute to the contemporary streetscape, with those that exist within the interior environment, this local food centre design aims to promote local identity and facilitate multisensory social engagement that sustains relationships, community, and the environment over time.

This interior design project involves investigation into the philosophies of the Slow Food Movement and how they may inspire and inform the design of a social space that fosters a connection between local people, food and place. This socio-cultural connection is implemented through the design of a concentrated, local food centre within the urban environment of Winnipeg, Manitoba. Investigation into interior design strategies which foster social interaction, taste education and sensory engagement contribute to the design of a space where the local food culture of southern Manitoba can be experienced in its authenticity. By combining the public spaces of food which contribute to the contemporary streetscape, with those that exist within the interior environment, this local food centre design aims to promote local identity and facilitate multisensory social engagement that sustains relationships, community, and the environment over time.

Submitted by CARLOS EDUARDO MACHADO (cadumachado@ymail.com) on 2017-12-06T16:24:37Z No. of bitstreams: 1 CarlosEduardoMachado_Dissertação_Mestrado_Pertencimento_e_Mudança.pdf: 3927828 bytes, checksum: 213863d54d32a3cbefefec3614efa31f (MD5) / Approved for entry into archive by Satie Tagara (satie@marilia.unesp.br) on 2017-12-07T13:37:12Z (GMT) No. of bitstreams: 1 machado_ce_me_mar.pdf: 3927828 bytes, checksum: 213863d54d32a3cbefefec3614efa31f (MD5) / Made available in DSpace on 2017-12-07T13:37:12Z (GMT). No. of bitstreams: 1 machado_ce_me_mar.pdf: 3927828 bytes, checksum: 213863d54d32a3cbefefec3614efa31f (MD5) Previous issue date: 2017-02-10 / Não recebi financiamento / O enfoque desta dissertação reside no tema das temporalidades, pensadas aqui em suas múltiplas dimensões, construções, percepções, representações e usos. Para abordar esse universo, parto das narrativas dos habitantes de Borá, um pequeno município localizado no interior do Estado de São Paulo (região Oeste), considerada pelo IBGE (2010) como a menor população do Brasil, somando o total de 805 habitantes, à época. A maior parte da população boraense (como se identificam) é composta por famílias descendentes dos pioneiros que povoaram a localidade nas primeiras décadas do século XX. Ao longo dos anos, mais famílias chegaram à cidade constituindo uma sociabilidade baseada em laços de parentescos e em alianças pautadas nas relações de vizinhança. Esse universo aparentemente coeso estava marcado por um processo de transformação demográfica, econômico, social e cultural, decorrente do avanço do agronegócio sucroalcooleiro na região. Anos antes, entre 2003 e 2004, uma antiga usina processadora de açúcar e álcool situada nos limites do município retomou suas atividades. Além da força de trabalho local, nas temporadas de safras, a usina contratava trabalhadores de outros estados, gerando um movimento migratório para Borá. Em 2013, foi inaugurado um conjunto habitacional para acolher esses trabalhadores e suas famílias. No mesmo ano, foi registrado em Borá um significativo aumento populacional, deixando de ser a menor do país. Diante disto, voltamos nosso olhar para o universo de compreensão dos habitantes locais (refiro-me as famílias mais antigas e aos demais moradores anteriores a retomada das atividades da usina), com o objetivo de refletir sobre as formas narrativas das mudanças e os significados temporais envoltos nas noções de pertencimento. Para realizar este estudo, lanço mão dos dados etnográficos produzidos no trabalho de campo realizado em Borá entre os anos de 2011-2013, da pesquisa bibliográfica e análises empreendidas entre 2014-2016. / The focus of this dissertation lies in the theme of temporalities, thought here in its multiple dimensions, constructions, perceptions, representations and uses. To approach this universe, I start from the narratives of the inhabitants of Borá, a small municipality located in the interior of the State of São Paulo (West region), considered by IBGE (2010) as the smallest population in Brazil, totaling 805 time. Most of the Boraan population (as they are identified) is composed of families descendants of the pioneers who populated the locality in the first decades of the twentieth century. Over the years, more families have come to the city by forming a sociability based on kinship ties and alliances based on neighborhood relations. This apparently cohesive universe was marked by a process of demographic, economic, social and cultural transformation due to the advance of the sugar-alcohol agribusiness in the region. Years earlier, between 2003 and 2004, an old sugar and alcohol processing plant located in the limits of the municipality resumed its activities. In addition to the local workforce, in the harvest seasons, the mill hired workers from other states, generating a migratory movement to Borá. In 2013, a housing complex was inaugurated to accommodate these workers and their families. In the same year, a significant increase in population was registered in Borá, being no longer the smallest in the country. In view of this, we turn our gaze to the universe of understanding of the local inhabitants (I refer to the older families and other residents prior to the resumption of the activities of the plant), with the purpose of reflecting on the narrative forms of the changes and temporal meanings involved in the notions of belonging. To carry out this study, I draw on the ethnographic data produced in the field work carried out in Borá between the years 2011-2013, the bibliographical research and analyzes undertaken between 2014-2016.

Purpose: The purpose of this paper is to represent the first empirical attempt to explore global-local consumer identities as drivers of global digital brand usage. Specifically, this study considers a unique category of digital products, social networking sites (SNS), and develops a set of hypotheses to assess the mechanism through which location-based identities influence the actual usage of global SNS (Facebook and Instagram). Moreover, cross-country variations are investigated under the lens of developed vs developing countries. Design/methodology/Approach: Cross-country surveys in a developed (Austria) and a developing country (Thailand) were conducted. Data collected from 425 young adults were analyzed using SEM techniques in order to test a set of hypotheses. Findings: Results show that in Thailand, users with a global identity enjoy participating in global SNS more than their counterparts in Austria. In addition, consumers with a local identity in Thailand demonstrate less pleasure when participating in global SNS than their counterparts in Austria, and consequently are less inclined to use global SNS. Practical implications: Findings provide digital marketers with useful insights into important strategic decisions regarding the selection and potential adaptation of global digital brands according to the country context. Originality/value: This research is the first to extend the location-based identity research in the context of global digital brands, explain how global-local identities predict SNS usage through an engagement mechanism and investigate cross-country variations of this mechanism.

Estudo sobre a relação entre história, identidade e turismo nos municípios que integram o projeto turístico Rota Romântica no Rio Grande do Sul. Analisa como a história e as construções identitárias serviram para a estruturação do turismo, considerando o contexto anterior à formatação do referido Projeto, especialmente a partir dos anos de 1950, seguindo até o momento atual. Enfoca as circunstâncias que favoreceram o que hoje se pode identificar como um reavivamento étnico; a homogeneização identitária como processo presente em diferentes contextos; as relações entre rural e urbano; e as relações entre identidade regional e local em contexto interétnico. / This is a study of the relationship between history, identity and tourism in the cities that constitute the touristic project called Romantic Route, in Rio Grande do Sul. It analyzes how history and identitary constructions have been used to structure tourism, considering the context before the Project was developed, especially from the 1950s until the present time. The study focuses on the circumstances that have favored what can be presently identified as ethnical revival; the identitary homogenization as a process that has been present in different contexts; the relationships between rural and urban; and the relationships between regional and local identity in an inter-ethnical context.