Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. Recently, owing to semantic web generation, some companies started to use personalized marketing in communication as a way to turn the conversions around and thus increase customer retention and loyalty. As a matter of fact, the retention and loyalty stages on the internet are, on average, the least crafted of the whole cycle. The customers’ conception of one-to-one marketing is quite ambiguous as they conceive that they need to be more efficient while shopping online but at the same time they feel stalked due to privacy concerns, and oversaturated with non-valuable information. The purpose of this paper is to explore from a holistic view online personalized communication strategies and how they can be implemented in order to increase customer satisfaction thus retaining customers and, in the long-term, gaining their loyalty. The main communication areas the study treats ranges from onsite the online store, where the company wants to sell the product, to offsite advertisements in websites, social media platforms and via email. In the empirical section, the study carried out a quantitative online survey to investigate customers’ perception and complete it with the literature. To answer the research questions, the study identified 19 hypotheses comprising of all primary aspects that define the exploration. The result could be gold dust for e-shop managers to help them maximize the marketing communication factor using personalization. The authors identified potential improvements to motivate customers to register in the online shop, whether communication channels are suited to implementing the strategy or not, and possible aspects to adapt in order to obtain maximal benefits. There were some limitations in terms of an analysis of the companies’ point of view and the necessity to analyze every communication channel more in depth as the study is an initial step.

近年來，國內有越來越多藝文活動、表演組織出現，參與人數也漸漸成長，藝文活動對於國民的重要性提升。然而在表演藝術市場中，表演藝術團體必須面對的除了國內外表演團體作品增加，市場競爭激烈之外，表演藝術觀眾的消費常會受到社會、經濟因素等影響，使表演藝術團體收入無法穩定成長。因此，培養表演藝術觀眾，並提升觀眾對於表演藝術團體的喜好與忠誠度，讓觀眾願意持續觀賞表演，進而成為表演藝術團體的擁護者，對於表演組織而言為一重要課題。 　　本研究旨在了解表演藝術組織的觀眾如何從非觀眾成為忠實觀眾的過程，並以成立時間長、累積觀眾數多且與觀眾有密切互動關係的「屏風表演班」做為研究個案，藉由深入訪談，以了解觀眾在成為忠實觀眾過程中的內外在影響因素、心理狀態與行為。 　　本研究發現，觀眾的初次觀賞理由主要是透過不同管道認識表演團體、對於表演團體產生興趣，再加上口碑宣傳，增加對於表演的信任，提升購票意願。初次觀賞時，如果能將表演與自身經驗連結，從中獲得共鳴與感動，會讓觀眾留下深刻的印象。此外，能夠加上愉快地整體觀賞體驗與表演團體主動提供下一次的節目資訊與優惠，會提升觀眾持續觀賞的意願。觀眾在受到表演藝術團體的獨特之處、表演內外與觀眾生活的連結，與好的服務品質所吸引，在累積多次滿意的觀賞經驗後，對於表演品質信賴，成為忠實觀眾；而觀眾加入表演團體的會員與志工後，對於團體會有更高的忠誠度。培養忠實觀眾不僅能維持既有觀眾，還能透過口碑吸引新的觀眾。本研究透過了解成為忠實觀眾的歷程，以提供表演藝術組織培養忠實觀眾做為參考。 / Recently, there are more and more performing activities and organizations, and there are also a growing number of people willing to participate in these activities. The importance of performance activities to people is increasing; however, in performing arts market, the organizations have to face not only the competitive market, but also the unstable income because performing arts consumption is frequently affected by social, economic or other determinants. Therefore, audience development, increasing preferences for performing arts and enhancing loyalty which makes audiences keep watching the performances have become crucial for performing arts organizations. The purpose of this research is to understand the process from non-audience to loyal performing arts organization audience. This research uses The Ping-Fong Acting Troupe as a case, which was founded in 1980s and had established close relationship with its audiences. Through in-depth interviews, this research examines the internal and external factors to become the loyal audiences. The research finds out that, the audiences notice the performing arts organization by different ways in the beginning. Next, they become interested and trust in the organization due to word of mouth. They decide to buy the performance tickets for the first try. During the performance, when they feel connected to the performance, they would be touched and impressed deeply. Furthermore, if the audience have nice overall watching experiences, and the organization offer the discount for the next show initiatively, the audience will be more likely to keep watching the performance played by the organization. In this stage, the audiences are attracted to the unique merits of the organization, the connection between the show and their experience, and high service quality. After they have several satisfying watching experiences, they become having confidence in the performance quality, and become loyal audiences. After the audience join the membership system and become the volunteer of the organization, they will be more loyal to the organization. Developing loyal audience not only maintain the audience, but also appeal to new audiences by word of mouth. To sum up, the research focus on realizing the process of becoming the loyal audience and it is expected to contribute to both practice and theory in arts management.

(in English): The political and social circumstances of the Koryŏ period gave rise to the phenomenon of the so called rebels. The official chronicle Koryŏsa recorded their cases in thirty-eight biographies that were supposed to serve as a warning for the posterity. What models of rebels and sorts of revolts did exist according to the chronicle and what conditions did enable their occurrence?

Syfte Konkurrensen i fastighetsmäklarbranschen ökar vilket innebär att fastighetsmäklarna blir allt mer beroende av att vårda sina kunder och skapa långsiktiga kundrelationer. Syftet med denna undersökning är att få större kunskap om hur mäklare arbetar med kunduppföljning i det dagliga arbete samt få en djupare förståelse för varför det egentligen är viktigt med uppföljning. Undersökningens problemfrågor är: Varför är det viktigt med kunduppföljning för en fastighetsmäklare? Hur arbetar fastighetsmäklare med kunduppföljning i praktiken? Metod Undersökningen är gjord utifrån en kvalitativ metodansats då den huvudsakliga frågeställningen i undersökningen kräver en beskrivning av verkligheten. Intervjuer, med en låg grad av strukturering och standardisering, har gjorts med fastighetsmäklare. Tillvägagångssättet är deduktivt, d.v.s. undersökningen utgår från teorin. Resultat & slutsats Fastighetsmäklare arbetar med uppföljning av den främsta anledningen att bevara relationen med kunden så att den genererar lönsamhet på olika sätt. Detta sker genom att få nöjda kunder som blir lojala kunder och återkommer vid nästa bostadsaffär samt rekommenderar mäklaren till vänner och bekanta. Förslag till fortsatt forskning  Undersöka vilken kundernas syn på uppföljning är. Undersöka till vilken grad kunduppföljning har positiv respektive negativ effekt på kundrelationen. Ta fram mätbar data över hur lönsamt det egentligen är att arbeta med kunduppföljning. Uppsatsens bidrag Undersökningen har lyft fram frågan om hur viktigt det är för en säljare att arbeta med kunduppföljning. Det har även kartlagts hur fastighetsmäklare arbetar med uppföljning av kunder i det vardagliga arbetet. / Aim The competition in the real estate market is increasing which means that the real estate agents are becoming increasingly dependent on customer care and to build long term relationships with their customers. This study aims to gain a larger knowledge of how the realtor work with follow-up in the daily work and gain a deeper understanding of why it´s important to do customer follow-up. The question at issue is: Why is customer follow-up important for a real estate agent? How does a real estate agent follow-up the customers in practice? Method This study is based on a qualitative method, because the main question in the study requires a description of the reality. Interviews, with a low degree of structure and standardization, have been made with professional real estate agents. The approach to the study is deductive, i.e. it´s based on theory. Result & Conclusions The main reason estate agents use follow-up is to maintain the relationship with the customer so it can generate profit to the realtor in different ways. This happens through satisfied customers who becomes loyal customers, returns when it´s time for the next property transaction and becomes recommended to the customers friends and acquaintances. Suggestions for future research Exploring the customers´ views on follow-up. Investigate to what extent the follow-up have positive or negative effect on customer relationships. Develop measurable data on how profitable it really is to work with followup. Contribution of the thesis The study has highlighted the issue of how important it is for a seller to work with customer follow-up. We also have mapped how estate agents use customer follow-up in their everyday work.

This dissertation examines correlations between religiousness and spirituality, to moral orientations using moral foundations theory as a framework. Using the 2012 Measuring Morality dataset, which provides a representative sample of the population of the United States, I create linear regressions which test associations between religiousness, spirituality, and each of the five moral foundations ((harm/care, fairness, in-group loyalty, respect for authority, and purity). I find that religiousness is negatively associated with concern for harm, and positively associated with respect for authority, a finding which implies that the moral behavior of religious people is rooted in respect for authority more than in any other moral concern. Spirituality is positively associated with concern for fairness. The implications of all findings are discussed, as well as limitations and recommendations for future research.

Thèse en cotutelle : Université Laval, Québec, Canada et Université Paris-Saclay, Cachan, France. / En France, les articles L. 136-1 et suivants du Code de la propriété intellectuelle ont prévu un mécanisme de gestion collective obligatoire applicable à la recherche et au référencement des œuvres d'art plastiques, graphiques ou photographiques. Sans décret d’application, le mécanisme n’a pas été mis en œuvre. Les doutes étaient, en effet, nombreux quant à la conformité du mécanisme au droit européen. La récente directive 2019/790 et son article 12 permettant l’octroi de licences collectives ayant un effet étendu apportent de nouvelles clés de réflexion dans le cadre des utilisations d’œuvres en masse. Ils pourraient rendre conformes les articles L. 136-1 et suivants. Sorti le 7 février 2020, un rapport1 du Conseil supérieur de la propriété littéraire et artistique2 propose une modification législative des articles L. 136-1 et suivants actuels. La mesure phare est le remplacement de la gestion collective obligatoire par un mécanisme de licence collective étendue3 . Au Canada, la réforme de 2012 de la Loi sur le droit d’auteur a abouti, entre autres, à une exonération de responsabilité pour les outils de repérage. Mais, récemment, les questions de responsabilité des intermédiaires techniques, de partage de la valeur et de licence collective étendues se sont fait entendre à la Chambre des communes du Canada lors de l’examen prévu de la Loi sur le droit d’auteur. Le mémoire revient sur la question de l’opposabilité du droit d’auteur dans le contexte des services automatisés de référencement d’images en France et au Canada. L’épineuse question d’un éventuel retour à l’opposabilité du droit d’auteur en France et au Canada est ensuite abordée. Ce retour à l’opposabilité du droit est envisagé dans le mémoire par le biais de la reconnaissance d’un enjeu de partage de la valeur et de la mise en œuvre d’un mécanisme de licence collective étendue.

The current health trend in Sweden has created a gym industry where the competition hardens for each day. Dominant actors fight for customers and the customers are many. The basic need of being psychically active is with each individual and therefore everyone, in theory becomes potential customers for the gyms. The gyms targets the widest of target groups and invite with slogans like workout for everyone. However, there are problem with maintaining customers who refrain from training or completely leaving the membership. The purpose of this study is to investigate how gyms present segmentation strategy creates disloyal customers who abandon the gym despite their individual needs and how gym can through segmentation measures create more profitable relationships with more loyal customers.The method used for this was based on interviews with two groups, the non-loyal customers and the gyms as well as an content analysis of the gyms own communication. The result from the study shows a number of gaps when it comes to the communicated target groups versus which resources are put on the operational work from gym. The study's conclusion is that the current segmentation strategy does not justify the stated target group, but instead shows obvious deficiencies which lead to non loyal customers to an excessive extent. Instead a number of measures with a focus on inclusion and focus are presented

The period saw the founding of the first Swedish employers´ associations as a reaction to the preceding decades´ growth of industrial trade unions. Conflicting ideas fought about supremacy. Not only was the fight carried out across the social dividing line separating workers from the bourgeoisie, but also between groups on either side: hawks versus doves among employers; revolutionaries versus reformers among workers. The study uses an actor perspective, comparing three leading industrialists in their particular roles as employers. It analyzes the development of ideas over the period studied, using minutes from meetings, company memos, letters, speeches and newspapers as primary sources. In addition, it is action-orientated and analyzes major labour conflicts that were fought and agreements that were reached. It applies a split vision, taking into regard the contemporary views and actions of the labour unions. Its perspective moves between the individual, the company and the organizational levels, with the primary aim to see what changes in the traditional patriarchal employer policies that were considered and to what extent such changes were realized. A major result is the evidence of the irreconcilable views on the subject of strike breakers/loyal workers -- two conflicting terms for one phenomenon that indicate a gap between two different sets of values. Differing views among employers on how to relate to this gap caused frictions in the years 1906-09. The outcome of the general strike in 1909 ended in a harsh employer organizations policy for more than the two following decades. It was replaced by the mutual spirit, later known as the Swedish Model, materialized in the Saltsjöbaden general agreements of 1938.

Jusqu'à l'arrêt CCH Canadienne Ltée c Barreau du Haut-Canada, rendu par la Cour suprême en 2004, la doctrine canadienne opposait deux exceptions générales au droit d’auteur : l'utilisation équitable (fair dealing), existant surtout dans les pays du Commonwealth (dont le Canada), et l’usage loyal (fair use), exception présente aux États-Unis. Alors que le premier modèle serait restrictif et conservateur, le second se voudrait plus libéral et soucieux des droits des utilisateurs. Il va sans dire que certains auteurs contestaient le statu quo juridique et souhaitaient plutôt l'adoption d'une approche libérale, voire étatsunienne, en matière d'utilisation équitable au Canada. Or, depuis l'arrêt CCH et la pentalogie du droit d’auteur de 2012, un important changement conceptuel de cette dichotomie s’est opéré. Certains auteurs décrivent une réduction significative des différences entre les deux approches, rendant les distinctions futiles. Ainsi, nous sommes amenés à nous poser la question suivante : suite à la jurisprudence canadienne contemporaine, existe-t-il toujours une différence significative entre l'utilisation équitable et l’usage loyal ? Ce mémoire se veut une analyse de l’état du droit en 2019 afin de répondre à cette question. Au terme de son raisonnement, l’auteur arrive à la conclusion que même si les deux régimes se ressemblent plus que jamais, les différences entre ceux-ci sont suffisamment importantes pour ne pas les assimiler à une unique approche avec des variations mineures. / Until the Supreme Court of Canada decision CCH Canadian Ltd v Law Society of Upper Canada in 2004, the legal literature in Canada acknowledged two competing general exceptions to copyright: fair dealing, which exists especially in Commonwealth countries (including Canada), and fair use, an exception in the United States. While the former was seen as restrictive and conservative, the second was viewed as intending to be liberal and more concerned with user rights. Needless to say, some writers contested the legal status quo and wanted a liberal, even American, approach to fair dealing in Canada. However, since the CCH decision and the copyright pentalogy of 2012, there has been a significant conceptual shift with regard to this dichotomy. Some authors describe a significant reduction in the differences between the two approaches, making the distinctions of little consequence. As such, we are led to ask the following question: given the contemporary Canadian jurisprudence, is there still a significant difference between fair dealing and fair use? This dissertation is an analysis of the state of the law in 2019 for the purpose of answering this question. At the end of his examination of the issue, the author comes to the conclusion that even if the two regimes are more similar than ever, the differences between them are sufficiently important to not assimilate them into a single approach with minor variations.

Esta tesis investiga la economía política de las transferencias intergubernamentales. Se centra en los factores políticos que determinan la asignación de fondos bajo control de gobiernos centrales a las diversas regiones. El primer capítulo, contribuye a este asunto a través de un nuevo análisis de los datos del panel y una medida comprensiva de necesidades de gastos para el caso de Rusia. El segundo capítulo, desarrolla nuevas herramientas metodológicas para analizar sistemas políticos del multi-partido. Estas herramientas permiten medir a votantes cambiantes en dos dimensiones ideológicas usando datos individuales de los estudios electorales. En el tercer capítulo se utilizan las medidas de votantes cambiantes para probar teorías de las políticas distributivas para el caso de España. Este capítulo demuestra que las variables políticas son significativas en la asignación de las subvenciones del estado, y la magnitud del efecto es comparable a la de variables económicas. / This thesis investigates the political economy view of intergovernmental grants. It centers on the political factors that determine allocation of funds under the control of central governments to different regions. The first chapter contributes to this topic by a novel analysis of panel data and a comprehensive measure of expenditure "needs" for the case of Russia. The second chapter develops new methodological tools for analyzing multi-party political systems. These tools allow to measure swing voters on two "ideological" dimensions using individual survey data. In the third chapter the measures of swing voters are used to test theories of distributive politics for the case of Spain. This chapter shows that political variables are significant in the allocation of state subventions, and the magnitude of the effect is comparable to that of economic variables.