The removal of the transportation subsidy on western Canadian grain has resulted in a relative shift in competitiveness from grain to livestock production in Saskatchewan. Feedlot managers indicated that they fed cattle at a lower cost than their Alberta competitors. They suggested their feeding advantage is in the range of $45 to $75 per animal. Yet this supposed feeding advantage has not resulted in an increase in cattle being finished in the province. In fact statistics show that there has been a decrease in the number of cattle finished in Saskatchewan since the removal of the transportation subsidy. This thesis investigated potential hindrances to developing feedlots in Saskatchewan. Interviews with 17 Saskatchewan feedlot managers were conducted in 2001. These feedlot managers suggested that lack of financing was a hindrance to feedlot development in Saskatchewan. They sited provincial land and labour laws, a grain production bias and feeding risk as potential reasons for lack of investment in the feedlot sector. The interviews with these 17 feedlot managers led to an investigation of transaction costs in buying and selling cattle. A theoretical framework was developed in this thesis to measure transaction costs. Then some empirical evidence was calculated from transaction cost estimates provided by five finishing feedlots that indicated larger feedlots have lower transaction costs in buying and selling cattle than smaller feedlots.

The removal of the transportation subsidy on western Canadian grain has resulted in a relative shift in competitiveness from grain to livestock production in Saskatchewan. Feedlot managers indicated that they fed cattle at a lower cost than their Alberta competitors. They suggested their feeding advantage is in the range of $45 to $75 per animal. Yet this supposed feeding advantage has not resulted in an increase in cattle being finished in the province. In fact statistics show that there has been a decrease in the number of cattle finished in Saskatchewan since the removal of the transportation subsidy. This thesis investigated potential hindrances to developing feedlots in Saskatchewan. Interviews with 17 Saskatchewan feedlot managers were conducted in 2001. These feedlot managers suggested that lack of financing was a hindrance to feedlot development in Saskatchewan. They sited provincial land and labour laws, a grain production bias and feeding risk as potential reasons for lack of investment in the feedlot sector. The interviews with these 17 feedlot managers led to an investigation of transaction costs in buying and selling cattle. A theoretical framework was developed in this thesis to measure transaction costs. Then some empirical evidence was calculated from transaction cost estimates provided by five finishing feedlots that indicated larger feedlots have lower transaction costs in buying and selling cattle than smaller feedlots.

我國汽車保險行銷制度，概分為直接招攬制度與間接招攬制度。緣於行銷管理不健全、保險業者自律性低、保戶受制於車商，導致車商日形坐大，而有壟斷市場之勢。與美、英、日三國的汽車保險行銷制度相較，我國是以車商保代為主，依發展趨勢觀之，保險業者對其之依存度有逐年上升的趨勢。緣於現行車商保代難以達成代理、輔助保險公司之使命，而其他保險行銷輔助人亦因汽車保險市場被車商所壟斷，其行銷體系及功能均未受重視，再加上目前整個社會大環境不改，發展空間有限，而使其進入市場之意願低落。純就發展業務、擴大行銷空間，以達到業務成長的立場而言，保險公司與車商建立良性互動關係，對彼此可說是互蒙其利。然而實際上，根據本文分析發現，保險業者卻因車商長期握有固定且大量的汽車保險業務來源，再加上本身營運策略偏頗，以致對彼者過份依賴或遷就，產生了自出單以迄於理賠的一連串由車商壟斷的現象，不但徒增保險公司的業務取得成本（目前保險業者平均支付佣金率約百分之十三到百分之十七，超過財政部所訂的百分之七到百分之十甚多），而且因其控制而產生理賠浮濫（從承作以車商保代業務為主之公司與非以車商保代業務為主之公司比較，觀之兩者的綜合損失險及汽車責任險財損部份之損失率，前者的損失率分別較後者高出百分之十及百分之二十左右；又車商所屬修車廠往往透過其車商保代對保險公司施予修理費用及零配件價格上漲壓力，此種人為操縱價格之情形更為嚴重，較一般修車廠修理費用約高出百分之五十）。\此外，因被保險人對保險行銷輔助人認知不清，致使保險行銷輔助人對行銷體系無法產生作用，被保險人反而受制於車商，遂促成車商介入保險業務且日形坐大，雖然保戶透過其投保可能較便利或理賠較寬鬆，但是保戶權益卻受損，反而成為一切成本被轉嫁者（汽車保險的保費較高，且修理費用又高，而反應出的高損失率又要增加保費，次次被剝削，造成惡性循環）。

Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-05-11T18:35:37Z No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) / Approved for entry into archive by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-05-11T22:15:33Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) / Approved for entry into archive by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-05-11T22:21:14Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) / Made available in DSpace on 2015-05-11T23:11:32Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1783652 bytes, checksum: 949e06d8ed295dcc9aee67a3757a30ff (MD5) Previous issue date: 2014-12-12 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The purpose of this thesis is to analyze how the assumption of balance in the food marketing system is biased by practices of animal products consumption. In this regard, we discuss, in Chapter 2, the construction of the equilibrium concept, starting by conceptualizing exchange as the object of the marketing system activities, highlighting the role performed by each one of its stakeholders in means of fulfilling their interests, and the generation of imbalance within the system. Later in this chapter, we adopt the product as an element that is liable of moral consideration within the food marketing system, to the extent that we develop a classification of product that takes life as a differentiator for products of animal origin. For Chapter 3, the main goal was to define the characterization of imbalance in the food marketing system concerning the use of animals as its raw material, taking into account both the meat industry and the food performance directed to human beings. As such, we have turned to theories regarding environmental ethics and animal ethics in order to refute meat industry practices, emphasizing the need for moral consideration of animals involved in the food marketing system. In Chapter 4, we chose the epistemological path of Macromarketing to define three theoretical/empirical propositions, which constitute an alternative to the moral consideration of animals within the food marketing system. Specifically, we have adopted the consumer-citizen and the alternative hedonism perspectives to define strategies for moral consideration of animals via consumption, while we include the nutritional and the industrial perspectives to the analysis of consumption alternatives that exclude animal products. In these means, Proposition 1 refers to the surmountable hedonism in meat consumption, empirically observed through content analysis of interviews with meat consumers, and vegetarians and vegans. Proposition 2 indicates that the consumption of meat is nutritionally unnecessary, with proof given through content analysis of interviews with nutritionists. Proposition 3 concerns the analysis of industrially replacing the consumption of meat, which is based both on theoretical investigation of manufacturing possibilities, and on interviews with professionals from the food industry. Finally, we bring into discussion levels of moralization that enable moral consideration of animals by changing consumer behavior. / O propósito desta tese é analisar como o pressuposto do equilíbrio no sistema de marketing alimentar é enviesado pelas práticas de consumo de produtos de origem animal. Para isto, abordamos no capítulo 2, a construção do conceito de equilíbrio a partir da conceituação da troca como objeto das ações no sistema de marketing, enfatizando o papel desempenhado por cada um dos stakeholders para o alcance dos seus interesses e a geração de desequilíbrio nesse sistema. Ainda neste capítulo, adotamos o produto como elemento passível de consideração moral no sistema de marketing alimentar, na medida em que desenvolvemos uma classificação de produto baseado na vida para diferenciação do produto de origem animal. Para o capítulo 3, definimos como objetivo a caracterização do desequilíbrio no sistema de marketing alimentar pelo emprego dos animais como base material tanto para a indústria da carne como para uma performance alimentar direcionada para os seres humanos. Nessa medida, recorremos às teorias da ética ambiental e da ética animal para refutar as práticas da indústria de carnes, no sentido de evidenciar a necessidade de consideração moral dos animais envolvidos no sistema de marketing alimentar. No capítulo 4, optamos pelo viés epistemológico de macromarketing para definirmos três proposições teórico-empíricas que configuram uma alternativa para a consideração moral dos animais no sistema de marketing alimentar. Objetivamente, adotamos as perspectivas do consumidor-cidadão e do hedonismo alternativo para definir estratégias de consideração moral dos animais pela via do consumo, ao mesmo tempo em que incluímos a perspectiva nutricional e industrial para análise das alternativas de consumo que excluem o produto de origem animal. Dessa forma, a proposição 1 se refere ao hedonismo superável do consumo de carnes, observado empiricamente por meio da análise de conteúdo das entrevistas dos consumidores de carnes e dos vegetarianos e veganos. A proposição 2 aponta que o consumo de carnes é nutricionalmente injustificado, cuja comprovação se deu pela análise do conteúdo das entrevistas realizadas com nutricionistas. A proposição 3 diz respeito à análise acerca do consumo de carnes ser industrialmente substituível, que se baseia tanto na averiguação teórica das possibilidades industriais como nas colocações das entrevistas com profissionais da indústria alimentar. Por fim, apontamos níveis de moralização que viabilizam a consideração moral dos animais pela mudança comportamental dos consumidores.

Submitted by Luciana Ferreira (lucgeral@gmail.com) on 2014-10-31T12:37:42Z No. of bitstreams: 2 Dissertação - Rodrigo da Silva Souza - 2013.pdf: 1460592 bytes, checksum: 6337a52220d683bacbf82a9d5b81bfaa (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2014-10-31T13:47:20Z (GMT) No. of bitstreams: 2 Dissertação - Rodrigo da Silva Souza - 2013.pdf: 1460592 bytes, checksum: 6337a52220d683bacbf82a9d5b81bfaa (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2014-10-31T13:47:20Z (GMT). No. of bitstreams: 2 Dissertação - Rodrigo da Silva Souza - 2013.pdf: 1460592 bytes, checksum: 6337a52220d683bacbf82a9d5b81bfaa (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2013-08-23 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Beans are traditional Brazilian staple food, and relatively cheap source of protein, minerals, vitamins and fiber for the low-income population. Production chain has barriers, especially in the marketing system, the lack of price transparency and information asymmetry. Considering the various agents in the bean production chain in the state of Goiás (producers, wholesalers and retailers), this study sought to test whether the adjustment of prices in this chain is asymmetric, i.e., if the price increases are transmitted more quickly and greater magnitude than the decreases. Moreover, as a specific objective, this study sought to examine the relationship between prices along the bean production chain through the autoregressive model and calculating sales margins. The results infer that the price adjustment is asymmetric along the production chain in the state of Goiás, being the main cause of this wholesale market failure. Thus, consumers do not benefit from the decrease in producer prices. These results are relevant to the implementation of sectoral policies related to food security, especially the low-income population, which undertakes a higher percentage of their income on buying food products. / Alimento tradicional dos brasileiros, o feijão é a principal e relativamente mais barata fonte de proteínas, minerais, vitaminas e fibras para a população de baixa renda. Sua cadeia produtiva possui entraves, principalmente no sistema de comercialização, como a falta de transparência dos preços e assimetria de informação. Considerando os diversos agentes da cadeia produtiva do feijão no estado de Goiás (produtor, atacado e varejo) este trabalho buscou testar se o ajustamento de preços nesta cadeia é assimétrico, ou seja, se os acréscimos de preços são transmitidos de forma mais rápida e em maior magnitude do que os decréscimos. Além disso, como objetivo específico, este trabalho buscou analisar a relação entre os preços ao longo da cadeia produtiva do feijão por meio do modelo autorregressivo e do calculo das margens de comercialização. Os resultados inferem que o ajustamento de preços é assimétrico ao longo da cadeia produtiva no estado de Goiás, sendo o atacado o principal causador dessa falha de mercado. Desse modo, os consumidores não se beneficiam dos decréscimos dos preços ao produtor. Esses resultados são relevantes para a implantação de políticas setoriais relacionadas à segurança alimentar, principalmente da população de baixa renda, que compromete maior percentual de sua renda com a compra de produtos alimentícios.

No description available.

Submitted by Maike Costa (maiksebas@gmail.com) on 2017-08-31T13:38:26Z No. of bitstreams: 1 arquivototal.pdf: 8739373 bytes, checksum: d6818f3641a41a432901226e81fb5946 (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2017-08-31T15:53:02Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 8739373 bytes, checksum: d6818f3641a41a432901226e81fb5946 (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2017-08-31T15:53:18Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 8739373 bytes, checksum: d6818f3641a41a432901226e81fb5946 (MD5) / Made available in DSpace on 2017-08-31T15:53:57Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 8739373 bytes, checksum: d6818f3641a41a432901226e81fb5946 (MD5) Previous issue date: 2017-02-17 / This thesis is aimed at studying the marketing system of water which is meant to be drunk, represented mainly by the modalities of tap water and bottled water. The main point of our thesis is that the aforementioned system is unbalanced and that bottled water consumption provokes social issues, both economic and environmental. In order to develop such proposition, we structured four objectives and carried out two empirical researches (qualitative and quantitative research). The first objective was to present how the Water Marketing System (SMA) works with water that is meant to be drunk. To achieve that, we described all the elements that form the SMA: entrances, agents, flows, activities, exits, context and other systems. We propose that the State is an agent with a special role and that Marketing is an academic field which can contribute to enhance the results in the system. Furthermore, we presented special elements that are central to harmonize the situations caused by unbalance: efficiency, stakeholder theory, distributive justice and sustainability. Moreover, we intended to understand the variables that influence in the consumer predisposition to replace bottled water for tap water (straight out of the tap or filtered). We developed a questionnaire for consumers all over Brazil, which was applied both face to face and online, out of which we have used a sample of 798 valid questionnaires. To manage statistical data, we applied multivariate regression techniques, Theil-Sen and quantile. That way, we found the following variables: “organoleptic characteristics”, “health risk” and “attitude towards tap water” influence in the likeability of replacement of tap water straight from the tap and “organoleptic characteristics”, “health risk”, “context indicators”, “attitude” and even “trust in government” influence when the intention is to replace and use treated water. In addition, we applied the analysis of variance and figured that, depending on the income of the consumer, there is variation in the predisposition to replace bottled water for tap water. Besides, we intend to present practices of incentive for the consumption of tap water developed by agents of SMA. We carried out the data collection through a documented research and interviews. We found that at least three different SMA agents (companies, NGO and State) encourage the consumption of tap water, developing actions that fit three theoretical frames: social marketing, consumer’s education and market regulation. Still, we note that the interviewed agents consider: that SMA is unbalanced, that information is key in the education process, that the bottled water companies intensify communication actions in order to promote bottled water as the best option for ingestion, amongst other findings. As a result of such steps, we conclude that there is a situation of unbalance in the SMA and that bottled water consumption generates a few problems. To sum up, we point to targets in support of the balance to be conducted by State and Marketing through the results we found, which led to a proposition of actions and target ideas for these two agents. / A presente tese estuda o sistema de marketing de água com a finalidade de beber, representado em sua maioria pela modalidade de água da torneira e água engarrafada. Assumimos como argumentos de tese que este sistema está desequilibrado e que o consumo de água engarrafada acarreta problemas sociais, econômicos e ambientais. Para o desenvolvimento desta proposta, elaboramos quatro objetivos e conduzimos duas pesquisas empíricas (quantitativa e qualitativa). O primeiro objetivo foi o de apresentar a configuração do Sistema de Marketing da Água (SMA) para finalidade de beber. Por tanto, fizemos a descrição de todos os elementos que formam o SMA: entradas, agentes, fluxos, atividades, saídas, contexto e outros sistemas. Propusemos que o Estado é um agente com papel especial e que o Marketing é uma área acadêmica que pode contribuir para aprimorar os resultados do sistema. Prosseguimos apresentando os elementos centrais para harmonizar as situações decorrentes de desequilíbrios: eficiência, teoria do stakeholder, justiça distributiva e sustentabilidade. Em seguida, designamos compreender as variáveis que influenciam a predisposição do consumidor a substituir água engarrafada por água da torneira (direto ou filtrada). Desenvolvemos um questionário que foi aplicado de forma presencial e on-line com consumidores de todo o Brasil. No total, conseguimos uma amostra de 798 questionários válidos. Para as análises estatísticas, realizamos Regressão Multivariada, Theil-Sen e Quantílica. Desta forma, encontramos que as variáveis ‘características organolépticas’, ‘risco para saúde’ e ‘atitude em relação à água da torneira’ influenciam a propensão de substituição para água direto da torneira; e ‘características organolépticas’, ‘risco para saúde’, ‘indicadores contextuais’, ‘atitude’ e, ainda, ‘confiança no governo’ influenciam quando a intenção é pela substituição por água tratada. Em adição, aplicamos a análise de variância e constatamos que, a depender da renda do consumidor, existe variação na predisposição a substituir água engarrafada por água direto da torneira. Depois, tencionamos apresentar práticas de incentivo para o consumo de água da torneira desenvolvidas por agentes do SMA. Realizamos coleta de dados através de uma pesquisa documental e da realização de entrevistas. Encontramos que pelo menos três agentes diferentes do SMA (companhias, ONG e Estado) encorajam o consumo de água da torneira, desenvolvendo ações que se encaixam em três recortes teóricos: marketing social, educação do consumidor e regulação de mercado. Ainda, constatamos que os agentes entrevistados consideram que: o SMA está desequilibrado, que a informação é chave do processo de educação, e que as empresas de água engarrafada intensificaram ações de comunicação para promovê-la como melhor opção para ingestão, entre outras verificações. Em decorrência destas etapas realizadas, concluímos que existe uma situação de desequilíbrio no SMA e que o consumo de água engarrafada gera alguns problemas. Por fim, visamos apontar direcionamentos em prol do equilíbrio a serem conduzidos pelo Estado e pelo Marketing a partir dos resultados encontrados, o que resultou na proposição de um conjunto de ações e direcionamentos para esses dois agentes.

Submitted by Maike Costa (maiksebas@gmail.com) on 2017-09-04T12:21:18Z No. of bitstreams: 1 arquivototal.pdf: 3262909 bytes, checksum: bd1abc4d0e814c526f39e071a22ba562 (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2017-09-04T15:54:10Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 3262909 bytes, checksum: bd1abc4d0e814c526f39e071a22ba562 (MD5) / Made available in DSpace on 2017-09-04T15:56:02Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 3262909 bytes, checksum: bd1abc4d0e814c526f39e071a22ba562 (MD5) Previous issue date: 2017-01-25 / The purpose of this thesis is to analyze how the health marketing system is unbalanced by the influence of the medicalization and pharmaceuticalization phenomena, seeking an alternative to restore the the equilibrium of the system especially in favor of the consumer. Inicially, we conceptualized the medicalizaition and pharmaceuticalization phenomena to understand how they are configured and how they influence the exchange processes in the health marketing system. Sequentially, the health marketing system was Characterized in main agents, actions and flows and outcomes. For this, we aplied the equilibrium concept and we analysed how the processes of medicalization and pharmaceuticalization can be potencial factors of desequilibrium of this system. We observe that imbalances directly and indirectly fall mainly on the consumer, even if this is considered an active agent in the processes of medicalization and pharmaceuticalization. In this sense, we argue that the performance of a social organization can be understood as an alternative of equilibrium for the health marketing system, insofar as this type of organization can aim to defend the interests of the less beneficiaries of a marketing system. To empirically illustrate this proposition, we characterize the performance of ‘Despatologiza: the despatologization of life movement’, through a qualitative and exploratory study of case. The Despatologiza operates seeking to sensitize professionals, particularly health and education, and empower society about the phenomena of medicalization and pharmaceuticalization. In addition, we interviewed nine medical professionals to analyze their vision about the functioning of social organizations in the health sector, as well as possible actions that Despatologiza can implement to consolidate its performance in the marketing system of health. As results, we highlight that the training of professionals and consumer education were the main actions considered with possible means of organizations such as Despatologiza to promote changes in the health marketing system under the influence of the sociocultural phenomena of medicalization and pharmaceuticalization. Thus, this study contributes in a theoretical and practical way to the discussion about the phenomena of medicalization and pharmaceuticalization through the bias of macromarketing, presenting an alternative of acting in favor of the balance of the marketing system, in the actions of social organizations, especially when well structured, towards social improvement goal / O propósito desta tese é analisar como o sistema de marketing de saúde é desequilibrado pela influência dos fenômenos da medicalização e da farmaceuticalização, buscando uma alternativa para restaurar o equilíbrio do sistema em prol, especialmente, do consumidor. Inicialmente conceituamos os fenômenos da medicalização e da farmaceuticalização com vistas a entender como se configuram e influenciam os processos de troca no sistema de marketing de saúde. Sequencialmente, o sistema de marketing de saúde foi caracterizado em principais agentes, ações e fluxos, e saídas. Para tanto, aplicamos o conceito de equilíbrio e analisamos de que maneira os processos de medicalização e farmaceuticalização se colocam como potenciais fatores de desequilíbrio desse sistema. Observamos que os desequilíbrios recaem diretamente e indiretamente sobretudo no consumidor, mesmo que esse seja considerado um agente ativo nos processos de medicalização e farmaceuticalização. Nesse sentido, argumentamos que a atuação de uma organização social pode ser compreendida como alternativa de equilíbrio para o sistema de marketing de saúde, na medida em que esse tipo de organização pode ter como objetivo defender os interesses dos stakeholders menos beneficiados de um sistema de marketing. Para ilustrar empiricamente essa proposição, caracterizamos a atuação do “Despatologiza: movimento de despatologização da vida”, por meio de um estudo de caso qualitativo e do tipo descritivo. Complementarmente, entrevistamos nove profissionais médicos com vistas a analisar a sua visão acerca do funcionamento de organizações sociais no setor da saúde, bem como sobre possíveis ações que o Despatologiza pode implementar para consolidar sua atuação no sistema de marketing de saúde. Como resultados, destacamos que a formação de profissionais e a educação do consumidor foram as principais ações consideradas com possíveis meios de organizações como o Despatologiza promoverem mudanças no sistema de marketing de saúde sob a influência dos fenômenos socioculturais da medicalização e da farmaceuticalização. Desse modo, este estudo contribui de maneira teórica e prática para a discussão sobre os fenômenos de medicalização e farmaceuticalização pelo viés do macromarketing, apresentando uma alternativa de atuação em prol do equilíbrio do sistema de marketing, nas ações de organizações sociais quando bem estruturadas em direção a objetivos de melhoria social.

The report details the process of creating a property marketing system, Spaces, for commercial real estate property owners and leasing agents. The system has been developed alongside a startup company, Objektia, in conjunction with their efforts to strengthen their product offerings by providing property marketing as a service. Spaces delivers an easy to use tool for everyday work tasks of the leaser, including creation of unique advertising, supply management, customer relationship management tools and lastly marketing analysis tools. The goal of Spaces is to enable leasers to attract more and better tenants, through high conversion advertising and subsequently improve the sales process through enhanced customer relations. The report describes theory regarding the commercial real estate market and web applications, the agile development process of Spaces, and how the end result will be used by leasers and marketed as a real world application to customers through Objektia. It is concluded that using these methods, a conceptual system and a promising product is created with capabilities for future real world implementation with Objektia.

Актуальность темы выпускной квалификационной работы обусловлена потребностями бизнеса в своевременном освоении новых рынков сбыта и внедрении эффективных маркетинговых технологий. Целью данной работы является проектирование и создание системы маркетинга в интернет-среде для предприятия. Практическая значимость данной работы заключается в подготовке теоретической базы для создания полноценной системы интернет-маркетинга, а также начале ее реализации в виде разработки корпоративного сайта и рекламных материалов для действующего предприятия. / The relevance of the topic of final qualification work is due to the needs of the business in the timely development of new markets and the introduction of effective marketing technologies. The aim of this work is to design and create a marketing system in the Internet environment for the enterprise. The practical significance of this work lies in the preparation of the theoretical basis for creating a complete Internet marketing system, as well as the beginning of its implementation in the form of developing a corporate website and advertising materials for an existing enterprise.