The study seeks to gain a better understanding of the term "going natural" in regards to women with natural African American hair. The study also seeks to understand natural hair and reclaiming a positive perspective of acceptance and natural appearance. The study will give light to what it is to have natural hair in present day and calls upon the experience of the Black woman on her journey with her hair and her past.

This qualitative study explores microaggressions in the online natural hair community. Using a thematic analysis, it specifically analyzes conversations about natural hair texture discrimination and /or biases, also known as curlism, in natural hair online spaces such as blogs and YouTube videos. This study concludes that hair texture biases and the ways in which Black women with natural hair experience difference in hair texture is multifaceted; therefore, natural hair companies, women in the natural hair community, and the natural hair community are not individually responsible. Each plays a different role in the perpetuation of hierarchy and difference within this community. The themes developed in this research are as follows: The Kink Vs. The Curl, Curlism as Colorism, Insurgence of Hair Texture Biases, and Empowerment of the Natural Hair Community.

This thesis addresses the negative cultural and social connotations of natural hair for African American women. This issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Presently, natural hair is gaining more positive implications; which can be affected by creating more positive images with natural hair. Using art as the vehicle for social change and using research to inform art has a positive impact on teaching and learning in the art classroom.

This thesis addresses the negative cultural and social connotations of natural hair for African American women. This issue is examined throughout history from slavery to present day with a visual analysis of hair care advertisements. Presently, natural hair is gaining more positive implications; which can be affected by creating more positive images with natural hair. Using art as the vehicle for social change and using research to inform art has a positive impact on teaching and learning in the art classroom.

Despite the guidance provided by the Equal Employment Opportunity Commission's manual, which encourages workplaces to create policies that respect racial hair texture differences, hair-based discrimination still exists in workplace appearance policies. When Black women contest this discrimination in courts, presiding judges dismiss their racial claims by decoupling hair from the body as a racial signifier and reducing it to an aesthetic choice. While court decisions and workplace policies contend that Black women's hair's mutability separates it from immutable bodily racial markers, the words of Black women tell a different story. This study uses Black feminism qualitative inquiry to understand the meaning of natural hair and hairstyles from Black women themselves through semi-structured interviews of 16 Black women professionals who wear natural hair and hairstyles in the workplace. Results show that Black women's workplace experiences challenge the courts' assumption of Black women's hair as solely an aesthetic choice. By listening to Black women, we find that choosing to wear natural hair and hairstyles in the workplace is an embodied experience, one that makes their Black and female bodies hypervisible in white space and illuminates the systems of oppression at work within workplace appearance policies and practices that impact Black women's professional success. This study illustrates that white institutional spaces are not only racialized but gendered; that Black women have developed a strategy to combat conformity and embrace authenticity in the workplace, which I call presentability politics; and that using hair as a conduit, Black women practice Black feminist love ethic to reflect a love for self while welcoming others to also express themselves freely in the workplace.

Scholars have reported on the upsurge of African American women wearing their kinky, or natural, hair and the issues surrounding their choices. The wearing of natural African American hair has not been fully accepted in mainstream society. The purpose of this phenomenological study was to explore how African American women understand self-value in the process of wearing their natural hair. The ethnic and racial identity model, critical race theory, and the strong Black woman collection were the conceptual frameworks used to connect identity, race and racism, and a collective vulnerability to the African American woman's hair journey. The study included 9 women who identified as being African American and as having transitioned to wearing their natural hair. The study was an integrative phenomenological analysis using in-depth interviews to explore subjective experiences to garner information about how African American women perceive self-value during, or after, transitioning to wearing natural hair. Data were coded with the participant's own words to formulate themes. According to study findings, participants experienced a succession of expanded self-values that began with values of self-awareness into values of self-love, values of self-confidence, and values of community. Psychologists could benefit from addressing the value of hair to African American women when considering cultural implications and formulating case conceptualization. These discussions address the acceptance of the natural traits to include hair of African American women and add a positive narrative with the goals of creating positive social change.

This bachelor thesis provides an analysis of hair and its role for the racial and ethnic identity of Black women living in Sweden. This is achieved by analyzing interviews with five women who reside in different urban areas throughout Sweden. In the analysis, the concept of Othering and social identity theory by Fiske and Taylor (2016) have been used to examine the position of the interviewees within Swedish society and the role of hair in their racial and ethnic identity. The results of the analysis show, that hair is a significant part of the interviewed women’s racial and ethnic identity. Furthermore, the results also show the ambivalence of hair for the women; though their hair is crucial for their self-identification and self-esteem, women are in a constant struggle with insecurities stemming from perceived external identification processes through negative labels attached to their hair.

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The purpose of this study is to analyze and understand why some Black women in Greensboro, North Carolina have made the decision to wear their hair naturally, in its original kinky, curly, non-straightened form. I’ve chosen this topic because “in our society, long straight hair has generally been considered the gold standard for attractiveness” (Rosette & Dumas, 2007, p. 410) and by deviating from that gold standard, Black women are affected, personally and politically. In my perspective, it is important to understand why a woman would opt to make this choice, knowing the potential backlash she faces (i.e. losing her job, rejection in a romantic relationship, or school suspension). To facilitate this purpose, the guiding research inquiries included 10 questions about the woman’s hair journey, at different stages of her life: before perming, while perming, and going natural. In speaking with 10 women from three different generations, I found that the process of going natural is at once complex and simple, is simultaneously gradual and instant, both terrifying and liberating. Ultimately, I learned that even though various factors play a part in this process, “going natural” is a decision mostly directed and determined by the woman standing in the mirror. / MS / The purpose of this study is to understand why some Black women in Greensboro, North Carolina have made the decision to wear their hair naturally, in its original kinky, curly, non-straightened form. I chose this topic because our society has historically and overwhelmingly considered long, straight hair the pinnacle of female attractiveness. In choosing to wear one's hair natural, Black women are affected in many ways (personally, professionally, and politically). In my perspective, it is important to understand why a Black woman would make this choice, knowing the potential consequences that she will face. In this study, I interviewed 10 women from three different generations. Moreover, I used 10 questions about the woman’s hair journey, at different stages of her life: before perming, while perming, and going natural, in order to gather information for this work. In speaking with these women, I found that this experience is both complex and simple. Overall, I learned that this liberating decision is primarily led and guided by the woman in the mirror.

The thesis explores the impact that dominating Swedish aesthetic norms and beauty standards have on the subjective experiences of Afro-Swedes and their hair. Also, it examines why Afro-Swedes who previously have been straightening their hair have chosen a natural hair style. Moreover, the thesis also discusses which influence Youtube has in encouraging women to 'go natural'. The research is based on semi-structured interviews of seven women. The study is located at the theoretical meeting-point between hair, ethnicity, and the social and agentic body, on the one hand, and, on the other hand, digital anthropology. It explores the social dimension of hair and how hair, as a part of the body, has the capacity to participate in the creation of social meaning and also, enables agency in the social world. It shows that hair practices and styling strategies can be symbolic, social and agentic and that hair can manifest social and cultural order. Also, it opens up for further questions regarding Afro-Swedes and their hair in relation to beauty standards, normativity and representation, on the societal level as well as the individual.