Orientador: Roberto Rodrigues Paes / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação Fisica / Made available in DSpace on 2018-08-12T21:18:45Z (GMT). No. of bitstreams: 1 Schiavon_LauritaMarconi_D.pdf: 7690338 bytes, checksum: c8b9aa6a0e166b0de9828bc8178becba (MD5) Previous issue date: 2009 / Resumo: Os resultados das atletas brasileiras da Ginástica Artística feminina nos últimos 10 anos apresentaram uma expressiva evolução nas competições de nível internacional. Na busca de informações científicas dessa evolução, o presente estudo teve o propósito de conhecer o processo de formação desportiva das atletas brasileiras participantes de Jogos Olímpicos, na modalidade de Ginástica Artística Feminina, de 1980 a 2004. Para isso foi desenvolvida uma pesquisa qualitativa utilizando-se o método de História Oral, com os depoimentos das dez ginastas brasileiras classificadas para os Jogos Olímpicos neste período, para se obter o diagnóstico das suas histórias de vida desportiva. A análise abrangeu 14 temas e categorias - alguns inicialmente elencados para a pesquisa de campo e outros que emergiram dos depoimentos: iniciação desportiva na GA, participação em outras modalidades desportivas, seus ídolos, condições de infra-estrutura dos treinamentos, estrutura e organização dos treinamentos, aspectos nutricionais, aspectos psicológicos, incidência de lesões, a participação nas Olimpíadas, relação técnico-ginasta, apoio familiar, condições financeiras, influências determinantes e encerramento da carreira desportiva na GA. Como resultado, são oferecidas diretrizes para reflexões sobre a formação desportiva em GAF. / Abstract: Brazilian female athletes' results in Artistic Gymnastics evolved hugely in international level competitions in the last ten years. In the search of scientific information about this evolution, the present study aimed to learn about the long-term athlete development of the Brazilian female Artistic Gymnastics participating in Olympic Games in the period between 1980 and 2004. In order to do so it was developed a qualitative research which made use of the Oral History methodology. Testimonies were gathered among the ten classified Brazilian athletes for the Olympic Games in this period of time, to obtain the diagnosis of their sport life. From the field research and testimonies 14 themes emerged and were analysed: sport initiation in Artistic Gymnastics, participation in other sports modalities, their idols, facilities of trainings, designing training programs, nutritional aspects, psychological aspects, injuries, the participation in the Olympic Games, the relationship coach-athlete, parental support, financial conditions, most important influences and retirement in Artistic Gymnastics. As a result of this analysis there is an indication of an educational proposal for long-term athlete development in Women's Artistic Gymastics. / Doutorado / Pedagogia do Movimento / Doutor em Educação Física

Submitted by Renata Garanito de Abreu (renata.garanito@gmail.com) on 2013-06-09T13:21:09Z No. of bitstreams: 1 Renata Garanito de Abreu_Dissertação.pdf: 893551 bytes, checksum: 6831307e456295698a309aa0c6e4e283 (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2013-06-19T14:09:04Z (GMT) No. of bitstreams: 1 Renata Garanito de Abreu_Dissertação.pdf: 893551 bytes, checksum: 6831307e456295698a309aa0c6e4e283 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2013-06-21T20:04:44Z (GMT) No. of bitstreams: 1 Renata Garanito de Abreu_Dissertação.pdf: 893551 bytes, checksum: 6831307e456295698a309aa0c6e4e283 (MD5) / Made available in DSpace on 2013-06-21T20:04:59Z (GMT). No. of bitstreams: 1 Renata Garanito de Abreu_Dissertação.pdf: 893551 bytes, checksum: 6831307e456295698a309aa0c6e4e283 (MD5) Previous issue date: 2012-12-13 / Um dos benefícios para a cidade-sede de um megaevento esportivo do porte dos Jogos Olímpicos no âmbito do turismo é a repercussão e a divulgação espontânea desta cidade como destino nacional e internacional. Sendo assim, é necessário que o Rio de Janeiro aproveite a oportunidade de sediar os Jogos Olímpicos de 2016 para se firmar como destino competitivo global para diferentes segmentos desenvolvendo programas e ações que atendam adequadamente a demanda dos variados nichos de mercado em longo prazo. Assim sendo, este trabalho consiste na definição de guidelines para a elaboração de projetos que capacitem diversos setores do turismo com foco na terceira idade. A evolução no quadro populacional mundial e brasileiro indica que esse público é a parcela que apresenta maior índice de crescimento. Acompanhando este aumento, percebe-se que o idoso possui uma vida ativa e que cada vez mais encontra no turismo o meio de atingir satisfação e prazer. Os guidelines aqui apresentados para orientar a elaboração de projetos são: qualificação de profissionais; adequação da oferta turística; criação de um Selo da Qualidade e; elaboração de um guia. Espera-se que com essas ações implementadas, a cidade do Rio de Janeiro se torne destino referência para o segmento de pessoas com idade acima de 60 anos oferecendo um produto turístico de qualidade, sendo este um dos legados positivos das Olimpíadas de 2016. / One of the benefits for a city that is going to host an event as big as Olympic Summer Games, regarding the tourism, is the repercussion and spontaneous media of this city as international and national destiny. Thus, Rio de Janeiro needs to use its exposure on media to be consolidated as a competitive global destiny in order to reach several segments, developing programs and projects that meet these social groups needs in a long term market. Therefore, this work defines guidelines for preparing projects that enable different sectors of tourism focused on seniors, which is the segment that presents the highest grown globally and locally scenario. Considering the increase of seniors in the society, it is possible to note either a changing in their lifestyle which is healthier and more active, finding on tourism a way to reach the happiness and self-realization. The guidelines presented are: professional qualification; adequacy of tourism; quality stamp creation and; the development of a guide. It is expected Rio de Janeiro becomes a reference for senior tourism, offering a touristic product with quality for 60-aged peopled with the action implemented.

Made available in DSpace on 2014-08-20T13:49:10Z (GMT). No. of bitstreams: 1 Evelize Dorneles Minuzzi.pdf: 1590135 bytes, checksum: e32db330907a2b314d84fa0fe0c5cb35 (MD5) Previous issue date: 2013-02-28 / The following research aimed to understand Olympic Games as a spectacle of entertainment, explicit in the dimension of the infrastructure, in the expectation for the performance of athletes, in the media coverage of the event, in the grounds of the State, and in the private interests in hosting the games, in the amount of the economic costs, in the examples of overcoming limits, and in the possibility of enhancing or undermining national pride. For such, a bibliographic research has been conducted from scientific domain material, primary both for data collection and to perform the analysis of the object of study; and documentary research, through the analysis of print media "Folha de Sao Paulo" especially in the period from 1991 to 2012. As for the interpretation procedure, content analysis has been employed. The topic questioning takes into consideration the changes in the theoretical concept of time and free time, as the increased supply of goods for the time use, amongst them the spectacle. The emergence, the invention, reinvention and installation of Olympic Games in contemporary capitalist society is situated in this study, seeking similarities between the Olympic Games and entertainment spectacle. In summary, we aimed to demonstrate that the Olympic Games are a unique example of the globalization of entertainment, a planetary phenomenon of ideological control of capitalist society, transformed into merchandise for the immediate satisfaction of the public, profitable for the entertainment industry and somehow structuring capitalist ideology / Esta pesquisa buscou compreender os Jogos Olímpicos como espetáculo de entretenimento, explícito na dimensão da infraestrutura, na expectativa quanto ao desempenho dos atletas, na midiatização do evento, nas razões do Estado e nos interesses privados em sediar, no montante dos custos econômicos, nos exemplos de superação e na possibilidade de enaltecer ou abalar o orgulho nacional. Para tanto realizamos pesquisa bibliográfica a partir de materiais de domínio cientifico, primordiais tanto para a coleta de dados quanto para realizar a análise do objeto de estudo; e pesquisa documental, via análise da mídia impressa Folha de S. Paulo , sobretudo, entre o período de 1991 a 2012. Como procedimento de interpretação, utilizamos análise de conteúdo. A problematização da temática leva em consideração as mudanças operadas na concepção de tempo e de tempo livre, como o aumento da oferta de produtos destinados aos usos do tempo, dentre eles, o espetáculo. Situamos o surgimento, a invenção, a instalação e a reinvenção dos Jogos Olímpicos na sociedade capitalista contemporânea, buscando aproximações entre os Jogos Olímpicos e o espetáculo de entretenimento. Em síntese, procuramos demonstrar que os Jogos Olímpicos trata-se de um exemplo singular da mundialização do entretenimento, um fenômeno planetário de controle ideológico da sociedade capitalista, transformado em mercadoria para a satisfação imediata do público, rentável para a indústria do entretenimento e estruturadora da ideologia capitalista

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This diploma thesis deals with marketing activities of VisitBritain, the British national tourism board. Theoretical part discusses aspects of marketing in travel and tourism with emphasis on destination marketing. The second chapter contains economic indicators of British tourism industry and visitors' perceptions of this destination. The thesis continues with the analysis of Britain Marketing & 2012 Games Strategy 2010-2013 followed by the marketing programme 2011-2015. Since the strategy and programme stem from the great events that recently happened in Britain, this diploma thesis tests the hypothesis whether London Olympic Games 2012 have had a positive impact on British inbound tourism. The last chapter is dedicated to the results of survey which revealed whether young people had been motivated to visit Britain after London 2012 Olympic Games.

The dissertation is comprised of two qualitative, exploratory studies with an overarching research goal to deepen understanding of Olympic level sport coaching expertise through the development of an in-depth case study. These studies take a constructivist view that emphasizes the active construction of knowledge with social boundaries in which meaning is constructed by the reasoning of the individuals who experience it (Rockmore, 2011). In this case, the individuals include an Olympic rowing coach and 18 of his athletes, from a particular period of his coaching career. With an emphasis on the context of Olympic level rowing, this dissertation followed ethnographic traditions in developing a case study of an Olympic level rowing coach within his coaching community in Canada during three Olympic quadrennials (from 2001 to 2012). Informed by the elements of the integrated definition of expert and effective coaching (Côté & Gilbert, 2009), the two distinct but interconnected studies in this dissertation contributed to a detailed examination of the Olympic coach and his philosophy, principles, knowledge and coaching practices and the impact of these elements on athlete outcomes within the specific context of Olympic level rowing. Outcomes from the two studies are indicative of the utility of the knowledge framework and the integrated definition of coaching effectiveness and expertise (Côté & Gilbert, 2009) to guide this study of expert coaching. The extensiveness of this research goes beyond the question of which criteria determine whether a coach is identified as an expert, to reveal the expert's coaching philosophy, his unique practices, and methods interwoven with clear linguistic and behavioural intentionality. The Olympic coach directed all of his efforts at striving for continued expertise for himself and his athletes. Mutuality of trust and respect was the basis of the athlete-coach effective and valued partnership, which supported their collective goal of achieving Olympic excellence. The findings identified that this productive relationship was supported by the integration of the Olympic coach’s professional, intrapersonal and interpersonal knowledge with a superior contextual understanding. In particular, the interpersonal knowledge of the Olympic coach was identified as essential to the commitment of the participant athletes to his training program and the shared goal of Olympic success. The Olympic coach’s expert practice was facilitated by his deliberate presence in the training venue, his transformative leadership and adaptive expertise, a form of expertise that provides clarity on specific features of the Olympic coach’s practice and accounts for his innovations in the sport of rowing. These explanatory constructs of deliberate presence, transformative leadership and adaptive expertise emerged from both studies. The findings also provide perspective on the lasting impact of his coaching on his athletes and the sport of rowing. / Graduate

[pt] A qualidade do discurso mercadológico é fator determinante para o sucesso de uma empresa, tendo as marcas não só a necessidade de se comunicar, mas também de serem relevantes, de somarem aos projetos de vida dos consumidores. Em um contexto de grande importância econômica das marcas de artigos esportivos, este estudo tem como objetivo analisar os diversos significados produzidos nos vídeos das marcas Adidas, Nike e Under Armour no período olímpico e pré-olímpico de 2016. Em outras palavras, pretende-se apresentar os significados produzidos pelas marcas bem como os mecanismos discursivos utilizados em suas peças de comunicação veiculadas em seus respectivos canais no YouTube. A pesquisa tem como base a teoria do cultural branding, em especial os trabalhos de Douglas Holt, e as aplicações da semiótica discursiva no marketing e no branding, com destaque para as contribuições de Jean-Marie Floch e Andrea Semprini. Os resultados sugerem que essas marcas exploram em suas narrativas as similaridades entre esportistas famosos e seus enunciatários-consumidores. Não obstante o uso de diferentes mecanismos discursivos, as três marcas cujos vídeos foram analisados desenvolvem narrativas de superação que, em uma construção mítica, conciliam os valores de igualdade e diferenciação. / [en] The quality of the marketing discourse is a decisive factor in a company s success, meaning that on top of communicating with their consumers, brands need to be relevant to them, adding up to their life projects. In a context where sports brands have significant economic relevance, this study analyzes the different meanings brought by the campaigns of three brands: Adidas, Nike and Under Armour, before and during the 2016 Olympic Games. In other words, this paper aims not only to identify the meanings produced by the brands but also discuss the discursive mechanisms used in their pieces of communication broadcasted in their respective channels on YouTube. The research is based on the theory of cultural branding, focusing on Douglas Holt s work, and the application of discursive semiotics in marketing and branding, emphasizing the contributions of Jean-Marie Floch and Andrea Semprini in this particular field of study. The results of the analysis suggest that these brands explore in their narratives the similarities between famous athletes and their consumers. Moreover, despite the use of different discursive mechanisms, all three brands developed stories about the process of overcoming a situation which, in a mythical construction, reconciles the values of equality and differentiation.

Dans le cadre d'une recherche empirique sur les styles de jeu des différentes nations en volley-ball, nous avons recueilli des données sur diverses compétitions internationales. Notre objectif était de modéliser et rationaliser notre activité à travers la construction d'un outil de feedback vidéo qui nous a permis d'analyser le rapport d'opposition entre deux équipes. Le but n'est pas de décrire comment joue une équipe, sans considérer l'adversaire, mais de lier les systèmes de jeu des deux équipes, offensifs ou défensifs, compte tenu de leurs effets sur l'adversaire. C'est ce qu'on appelle le rapport d'opposition. Comme le montre Deleplace (1979) dans sa modélisation du rugby, c'est en analysant le rapport d'opposition que l'on peut expliquer et comprendre l'essence de l'activité. Pour cette étude, nous avons choisi de construire un nouveau modèle d'analyse en adoptant une procédure technologique (Bouthier & Durey, 1994 ; Éloi & Uhlrich, 2011 ; Uhlrich, Éloi & Bouthier, 2011). Cela nous permettra de considérer le rapport d'opposition comme le premier indicateur de performance. Notre objectif est de déterminer la norme du volley-ball lors des Jeux Olympiques de Rio en 2016 au travers de l'analyse du rapport d'opposition. Dans cette perspective, nous choisissons d'utiliser le logiciel Sportscode qui est un méta-logiciel, c'est-à-dire un logiciel qui permet de créer des logiciels. La conception du logiciel créé par ce méta-logiciel facilite l'analyse de la performance en permettant une visualisation aisée des séquences vidéo prédéterminées par l'entraîneur, en direct ou après le match.Les résultats de cette étude nous montrent qu'il est possible d'identifier la norme du volley-ball à un moment précis de son histoire. De cette manière, il sera alors possible de comparer les différentes équipes entre elles et de déterminer leur style de jeu, mais également d'analyser les différentes façons de jouer au travers de son histoire. / As part of an empirical research on the playing styles of different nations in volleyball, we collected data on various international competitions. Our goal was to model and rationalize our activity through the construction of a video feedback tool that allowed us to analyze the momentum between two teams. The purpose is not to describe how play a team, without considering the opponent, but to link the game systems of the two teams, offensive or defensive, considering their effects on the opponent. This is called “momentum” (or balance of power). As shown by Deleplace (1979) in his rugby modeling, it is by analyzing the momentum that we can explain and understand the essence of the activity.For this study, we choose to build a new analysis model adopting a technological procedure (Bouthier & Durey, 1994; Éloi & Uhlrich, 2011; Uhlrich, Éloi & Bouthier, 2011). It will allow us to consider the momentum as the first performance indicator. Our goal is to determine the standard of volleyball during the Rio 2016 Olympic Games through the analysis of the momentum. In this perspective, we choose to use the software Sportscode which is a meta software, i.e., a software to make software. The design of the software created by this meta software facilitates the analysis of the performance by allowing an easy viewing of the video instances predetermined by coach, during live or after the game.The results of this study show us that it is possible to identify the international volleyball standard at a specific moment in its history. In this way, it will be possible to compare the different teams between them and determine their style of play, but also to analyze the different ways of playing through its history.

Excerpt:The power position is an integral position for a variety of power lifting movements. Athletes can develop their power position via an integrated approach involving sound exercise selection and purposeful instruction leading to enhanced strength and technique...

This diploma thesis named Digital Communication of the Czech Olympic Team at the 2018 Winter Olympics deals with the communication of the Czech Olympic Committee, focusing on social media profiles - the Czech Olympic Team, which the Czech Olympic Committee manages and communicates through them to the target audience. The diploma thesis analyzes communication specifically during the XXIII. Winter Olympic Games in PyeongChang, South Korea and focuses on communication on Instagram and YouTube. The theoretical part outlines the history of the Olympic Games, explains the basic concepts of marketing and PR and the connection of these disciplines to sports and social networks. The analytical part explains the functioning of the Czech Olympic Committee and analyzes the communication on Instagram and YouTube during the Olympics. The analysis was partly based on data from the Czech Olympic production and partly my own research and analysis of posts from the period under review. To the analysis are added findings from a structured interview with the head of digital communication and is followed up with recommendations for future communication of this association.