[pt] Durante a pandemia de COVID-19, medidas de redução do contato social vêm sendo utilizadas para evitar aglomerações de pessoas na tentativa de contenção do avanço da doença e da consequente sobrecarga dos serviços de saúde. Soluções em saúde digital têm tido significativa importância ao serem empregadas em diversas frentes neste momento de crise humanitária. Esta pesquisa tem por objetivo apresentar o relato sobre o projeto, implementação, uso e revisão de uma plataforma de telessaúde para preparação e resposta à COVID-19 em um município brasileiro. O estudo se configura como uma pesquisa-ação, subsidiada por uma revisão de escopo da literatura para identificação de funcionalidades e características a serem consideradas em um sistema de saúde digital empregado em cenários de surtos, epidemias e pandemias. Posteriormente, uma análise de relevância e priorização das funcionalidades e características é realizada no contexto da localidade estudada através do método multicritério de apoio à decisão Analytic Hierarchy Process (AHP). Como resultados, propõe-se um framework para um sistema de saúde digital direcionado ao enfrentamento de surtos, epidemias e pandemias, que serviu como base para avaliação da plataforma de telessaúde desenvolvida e pode ser utilizado para direcionar outros estudos em desastres epidêmicos. Além disso, tem-se a oferta de um produto tecnológico em auxílio ao enfrentamento da pandemia de COVID-19 em um município brasileiro, gerando impacto social pela constatação empírica de desafios e boas práticas vivenciadas no emprego de um sistema de saúde digital para preparação e resposta a um desastre epidêmico. / [en] During the COVID-19 pandemic, measures to reduce social contact have been used to prevent crowds of people trying to contain the spread of the disease and the consequent burden on health services. Digital health solutions have been of significant importance when used on several fronts at this time of humanitarian crisis. This research aims to present a report on the design, implementation, use and review of a telehealth platform for preparedness and response to COVID-19 in a Brazilian municipality. The study is based on an action research, supported by a scoping review of the literature to identify functionalities and characteristics to be considered in a digital health system used in outbreak, epidemic and pandemic scenarios. Subsequently, a relevance and prioritization analysis of functionalities and characteristics is carried out in the context of the studied location using the multicriteria decision support method Analytic Hierarchy Process (AHP). As a result, we propose a framework for a digital health system aimed at coping with outbreaks, epidemics and pandemics, which served as a basis for evaluating the developed telehealth platform and can be used to drive other studies in epidemic disasters. In addition, we offer a technological product to help facing the COVID-19 pandemic in a Brazilian municipality, generating social impact through the empirical observation of challenges and good practices experienced in the structuring and operationalizing of a digital health system to preparedness and response to an epidemic disaster.

La presente investigación tuvo como objetivo analizar las relaciones entre las actitudes de oposición a la vacunación contra el Covid-19, la legitimidad percibida del gobierno, el autoritarismo de ala derecha y la orientación a la dominancia social en los peruanos mayores de edad. Para este propósito, participaron 249 peruanos entre las edades de 19 y 89 años, donde el 64.7% fueron mujeres y el 89.2% indicaron residir en Lima. Se adaptó y validó la escala de Examinación de Actitudes hacia la Vacunación (VAX) al contexto peruano y se adaptaron tres escalas de legitimidad (Obligación de Cumplir las Normas, Justicia Procedimental, y Actitudes Hacia la Autoridad). Adicionalmente, se analizaron las relaciones entre la escala VAX, las escalas de legitimidad, la escala de Autoritarismo de Ala Derecha (RWA), y la escala de Orientación a la Dominancia Social (SDO). Los resultados demostraron solo algunas correlaciones entre la escala VAX y sus dimensiones y la legitimidad percibida del gobierno, SDO y RWA. Asimismo, se halló un modelo de regresión que sugiere que la dimensión de Desconfianza de los beneficios de la vacuna de la escala VAX puede predecir la intención de vacunación. Finalmente, se encontraron diferencias significativas según la edad en la dimensión de Preocupación por la mercantilización de la vacuna de la escala VAX. / This thesis aims to analyse the relationships between oppositional attitudes to vaccination against Covid-19, the government’s perceived legitimacy, right-wing authoritarianism and social dominance orientation amongst Peruvians of age. For this purpose, there were 249 Peruvian participants between 19 and 89 years old, where 64,7% were women and 89,2% lived in Lima. An adaptation and validation of the Vaccination Attitudes Examination (VAX) scale was carried out for the Peruvian context, as well as an adaptation of three legitimacy scales (Duty to Obey, Procedural Justice, and Attitudes Towards Authority). Additionally, relationships between the VAX scale, the legitimacy scales, the Right-Wing Authoritarianism scale (RWA) and the Social Dominance Orientation scale (SDO) were analysed. Results show some correlations between the VAX scale and its dimensions and the government’s perceived legitimacy, SDO and RWA. Moreover, a regression model suggesting the Mistrust of vaccine benefits dimension of the VAX scale can predict vaccination intention was identified. Finally, significant differences in the Concerns about commercial profiteering dimension of the VAX scale were found according to the age of the participants.

[pt] A presente dissertação teve como objetivo compreender as práticas de cuidado dos pais com filhos no espectro autista, como estes foram afetados ou alterados durante a pandemia e como esses pais lidaram com as dificuldades trazidas pelo isolamento social. Por tanto foi realizado um estudo empírico de delineamento qualitativo. O estudo buscou as vivências das participantes sobre como ocorreram as práticas de cuidado de seus filhos com TEA durante a pandemia, especialmente durante o período de isolamento social. Participaram do estudo cinco mães com filhos autistas de sete a 11 anos, as quais responderam a um questionário sociodemográfico e a um questionário semiestruturado. As entrevistas com as participantes foram realizadas pela plataforma ZOOM e o material coletado foi transcrito, transformando-se em um material textual. Para a análise, foi utilizado o método de Bardin nas quais as informações coletadas foram codificadas e categorizadas. Os resultados encontrados sugerem que, apesar dos desafios encontrados para o enfrentamento de uma pandemia, os processo proximais derivados da interação mãe-filho foram implementados. Por outro, lado, as características do TEA influenciam as estratégias de cuidado dessas mães e houve um agravamento no sofrimento emocional das progenitoras durante o período de pandemia. A pesquisa teve algumas limitações, como o número reduzido de participantes, e sugere-se mais estudos sobre os possíveis efeitos do isolamento social para estas famílias, sobretudo em relação à instituições escolares como redes de apoio o risco. / [en] The present dissertation aimed to understand the care processes of parents with children on the autistic spectrum, how they were affected or changed during the pandemic and how these parents dealt with the difficulties brought about by social isolation. Therefore, an empirical study of qualitative design was carried out. The study sought the participants experiences on how the care practices of their children with ASD occurred during the pandemic, especially during the period of social isolation. Five mothers with autistic children aged between seven and 11 participated in the study, who answered a sociodemographic questionnaire and a semi-structured questionnaire. The interviews with the participants were carried out using the ZOOM platform and the material collected was transcribed, transforming it into textual material. For the analysis, the method of Bardin (2016) was used, in which information collected was coded and categorized. The results found suggest that, despite the challenges encountered in coping with a pandemic, mothers were able to carry out proximal processes with their children; the characteristics of ASD influence the way of care of these mothers and that there was an aggravation in the emotional suffering of these mothers during the pandemic period. The research had some limitations due to the pandemic situation, like the number of participants, and further studies are suggested on the possible effects of social isolation for these families, especially in relation to the conduct of school institutions.

[pt] A presente dissertação Da rua à quarentena: um estudo sobre trabalho sexual de pessoas transexuais no contexto da pandemia da covid-19 tem como objetivo principal analisar o aumento das violências sofridas por pessoas transexuais trabalhadoras do sexo no contexto da pandemia da covid-19. Vislumbrando compreender as condições de trabalho vivenciadas pelas pessoas transexuais e os tipos de violência as quais foram acometidas nesse período de pandemia, principalmente nos meses de recomendação de lockdown, fizemos um recorte temporal compreendido entre 2020 e 2021. Com uma leitura feminista, decolonial e crítica, buscamos na pesquisa documental e bibliográfica, dados para uma maior compreensão da realidade vivenciada por pessoas transexuais trabalhadoras do sexo. Como procedimento metodológico, analisamos os dossiês anuais elaborados pela Associação Nacional de Travestis e Transexuais (ANTRA) intitulados “Assassinatos e Violências contra as Pessoas Trans” dos últimos 2 (dois) anos, ou seja, anos de 2020 e 2021. Compreendemos que a análise desse material trouxe dados comparativos para a observação do aumento das violências sofridas por pessoas transexuais no período da pandemia, principalmente entre as trabalhadoras do sexo. A escolha pelos dossiês se deu pela dificuldade de localizarmos dados sobre a população trans, o que revela o quanto essa população não é reconhecida, bem como demonstrou as subnotificações de dados sobre essa população. A pesquisa evidenciou que o aumento da violência sofrida pela população transexual no período da pandemia, principalmente entre as trabalhadoras do sexo, expõe uma relação de condição laboral de extrema precarização, informalidade e desemprego, onde o mundo do trabalho determina quais trabalhadoras exercerão trabalhos formais, informais, precários e as que não terão possibilidade de vender sua força de trabalho. / [en] This dissertation From the street to the quarantine: a study on sex work by transgender people in the context of the covid-19 pandemic has as main objective to analyze he increase in violence suffered by transsexual sex workers in the context of the covid-19 pandemic. Aiming to understand the working conditions experienced by transsexuals and the types of violence they were subjected to during the pandemic period, especially during the months when lockdown was recommended, we used a timeframe between 2020 and 2021. With a feminist, decolonial, and critical reading, we sought data from documentary and bibliographical research for a better understanding of the reality experienced by transsexual sex workers. As a methodological procedure, we analyzed the annual dossiers prepared by the National Association of Transvestites and Transsexuals (ANTRA) entitled Murders and Violence against Trans People from the last 2 (two) years, that is, the years 2020 and 2021. We understand that the of material brought comparative data for the observation of the increase in violence suffered by transsexual people in the period of the pandemic, especially among sex workers. The choice for the Dossiers was due to the difficulty in locating data about the trans population, which reveals how much this population is denied and invisibilized, as well as demonstrated the underreporting of data about this population. The research showed that the increase in violence suffered by the transgender population in the pandemic period, especially among sex workers, exposes a relationship of labor condition of extreme precariousness, informality and unemployment where the world of work determines which workers will exercise formal, informal, precarious jobs and those who will not have the possibility of selling their labor force.

[pt] A presente dissertação se propõe a analisar as formas de organização e resistências utilizadas pelos moradores da favela de Rio das Pedras frente ao avanço da pandemia de COVID-19. O estudo possui caráter exploratório de natureza qualitativa, a partir da realização de pesquisa bibliográfica e de campo, que se desenvolveu com entrevistas semiestruturadas realizadas junto à lideranças comunitárias, representantes de comunicação comunitária e gestoras de equipamentos públicos. O referencial teórico-metodológico considera a intensificação das desigualdades sociais, raciais e de gênero na pandemia com efeitos no enfrentamento do fenômeno socio-sanitário no Brasil. A partir da perspectiva crítica, refletimos sobre questões pertinentes a concepção de direito à cidade, permeada pela contradição da efetivação das cidades capitalistas e consequentemente das favelas cariocas, com ênfase ao processo de construção e consolidação da favela de Rio das Pedras. Frente ao advento da pandemia da covid-19, a dissertação analisa seu aprofundamento no contexto brasileiro, destacando-se o impacto da pandemia em territórios favelados, que historicamente são marcadas pela insuficiência das intervenções estatais. A favela de Rio das Pedras, que assim como os demais territórios favelados, se viu impactada pelo vírus da COVID-19 e teve que se virar para fazer frente às ameaças não somente sanitárias, mas econômicas, políticas e estruturais. Os principais resultados do trabalho se voltam para a constatação que a pandemia da COVID-19 desvelou ao mundo desigualdades sociais que historicamente impactam a vida de populações mais vulneráveis, dente esses, os moradores de territórios favelados. Frente à insuficiência nas medidas de enfrentamento ao vírus conduzidas pelo poder público, lideranças e coletivos favelados se organizaram em defesa da sobrevivência da população. Nesse contexto, conclui-se a importância de se defender a efetivação de políticas públicas em territórios favelados em diálogo com as potencialidades presentes nesses territórios. / [en] This present dissertation propose to analyze the forms of organization and resistance used by residents of the favela Rio das Pedras against the advance of the COVID-19 pandemic. The study has an exploratory character of a qualitative nature, based on bibliographical and field research, which was developed with semi-structured interviews carried out with community leaders, representatives of community communication and managers of public facilities. The theoretical-methodological framework considers the intensification of social, racial and gender inequalities in the pandemic with effects on the confrontation of the socio-sanitary phenomenon in Brazil. From a critical perspective, we reflect on questions pertinent to the conception of the right to the city, permeated by the contradiction of the realization of capitalist cities and, consequently, of Rio de Janeiro s favelas, with emphasis on the process of construction and consolidation of the favela of Rio das Pedras. Faced with the advent of the covid-19 pandemic, the dissertation analyzes its deepening in the Brazilian context, highlighting the impact of the pandemic in favelas, which historically are marked by the insufficiency of state interventions. The favela of Rio das Pedras, which, like the other favelas, was impacted by the COVID-19 virus and had to to get by to face not only health threats, but also economic, political and structural threats. The main results of the work turn to the realization that the COVID-19 pandemic revealed to the world social inequalities that historically impacted the lives of the most vulnerable populations, among these, the residents of favelas. Faced with the insufficiency of measures taken by the government to combat the virus, favela leaders and collectives organized themselves in defense of the survival of the population. In this context, it is concluded that it is important to defend the implementation of public policies in favela territories in dialogue with the potentialities present in these territories.

El contexto actual de movilidad de personas ha implicado nuevos retos y desafíos para la comunidad internacional, sobre todo respecto a la respuesta adoptada por los Estados. En el caso de nuestro país, el desplazamiento de personas venezolanas que ha ido incrementándose desde 2017, sumado a la pandemia por la COVID 19 declarada en 2020 que conllevó a decretar un estado de emergencia nacional en el Perú, ha generado nuevos escenarios tanto fácticos como jurídicos en relación con las obligaciones internacionales del Estado peruano derivadas de la protección de los derechos humanos. Frente a ello, la presente investigación analiza las medidas adoptadas (cierre de fronteras, expulsión de extranjeros y limitaciones al sistema de asilo) en el contexto de la crisis sanitaria por la COVID 19 para determinar si el Perú ha vulnerado el Principio de no devolución (non refoulement). A partir del estudio de este principio y de sus estándares de protección en el Sistema Interamericano de Derechos Humanos (SIDH), la conclusión principal de la presente tesis es que, por haber adoptado medidas vulneratorias del Principio de no devolución durante la crisis sanitaria originada por la COVID 19 en el periodo 2020-2021, el Estado peruano ha cometido un hecho internacionalmente ilícito y, en consecuencia, ha incurrido en responsabilidad internacional que se podrá hacer efectiva en el SIDH. / The current context of human mobility has brought new challenges for the international community, especially regarding the response adopted by States. For instance, the cross- border displacement of Venezuelan persons that has been increasing in our country since 2017, in addition to the COVID 19 pandemic declared in 2020, which led to a National Emergency State in Peru, have generated new factual and legal scenarios to the Peruvian Government as international obligations arose concerning the protection of human rights. On that premise, this research analyzes the adopted measures (e.g., border closures, expulsion of non-nationals and restrictions on access to asylum procedures) in the middle of the COVID 19 crisis in order to determine whether Peru violated the principle of non-refoulement. Based on the study of this principle and its Inter-American Human Rights System (IAHRS) standards, the main conclusion is that the Peruvian State committed an international wrongful act because it adopted measures in breach of the principle of non-refoulement during the health emergency caused by COVID 19 in the period 2020-2021. Therefore, Peru has incurred international responsibility that can be enforced in the IAHRS.

El sistema educativo peruano en Educación Básica Regular ha sido diseñado para ofrecer una educación presencial. Sin embargo, la aparición del SARS-CoV-2 hizo que, durante los años 2020 y 2021, en nuestro país, se desarrollaran y aplicaran diversas estrategias para no interrumpir el servicio educativo durante la emergencia sanitaria. Ante esta situación sin precedentes, diversos países, incluido el Perú, tuvo que adecuarse a una educación de emergencia remota de una manera acelerada. Por ello, la presente investigación busca identificar y explicar qué factores promueven el aprendizaje de los estudiantes en un contexto de educación de emergencia remota. Para ello se realizó un estudio en estudiantes del cuarto y quinto grado de primaria del Colegio Innova Schools, sede: Sáenz Peña de la Región del Callao. En la presente investigación, se empleó la metodología cualitativa, a través del estudio del caso de Colegio Innova Schools, sede Sáenz Peña, el cual ha permitido conocer las circunstancias y acciones realizadas por las autoridades del colegio para seguir brindando el servicio educativo en un contexto de emergencia sanitaria y cómo estas afectaron a la comunidad educativa. Para ello, se realizaron entrevistas semiestructuradas, vía Zoom a los integrantes del equipo directivo del Colegio Innova Schools, sede: Sáenz Peña, localizado en la provincia constitucional del Callao. También se realizó una entrevista grupal y grupo focal a los docentes de la institución educativa utilizando la plataforma mencionada. Para triangular la información también se realizó una encuesta virtual a 35 padres de familias del colegio. Como resultado de esta investigación se puede decir que el Colegio Innova Schools, sede: Sáenz Peña logró continuar con el servicio educativo permitiendo el desarrollo de capacidades de sus docentes y estudiantes haciendo uso de plataformas educativas y de comunicación, sin romper el lazo afectivo y educativo entre ellos. Esta investigación nos permite conocer los lineamientos de gestión educativa desde la mirada de los actores educativos; enfatizando la adaptación de las prácticas de enseñanza de los docentes de la modalidad presencial a distancia. Se muestra cómo el compromiso de los padres de familia en esta nueva modalidad es clave para el logro de aprendizajes del estudiante; generando una asociación entre los padres de familia y los docentes en la labor educativa, lo que les lleva a los primeros a revalorizar al maestro y reconocer la carrera de Educación. Tras estos hallazgos, se pone en relieve la necesidad de una intervención del Estado en el sector educación, con la preparación de una gestión educativa adaptada al siglo XXI teniendo un soporte que permita el servicio educativo presencial o virtual. Así como el fortalecimiento de las instituciones educativas con docentes competentes y capacitados para afrontar dicha coyuntura, estableciendo lazos estratégicos con los beneficiarios de la educación. / The Peruvian educational system in Regular Basic Education has been designed to give a face to face education. However, the SARS-CoV-2 during 2020 and 2021, in our country, provoked the development and application of different strategies to not interrupt the education service during the sanitary emergency. In this situation without precedents, in many countries, including Peru, the educational system changed to an emergency remote education very quickly. For that, this study finds and explains what factors promote the learning in students in an emergency remote education context. For it was to carry out a study for fourth and fifth grader students in elementary level from Innova School, branch: Saenz Peña in Callao. In this study, the quality methodology was used. Through the study at Innova School case branch: Saenz Peña, we knew the circumstances and actions done for the school's authorities to bring the educational service in a context of sanitary emergency and how it affected the educational community. To this end, semi-structured interviews were conducted via Zoom with members of the management team of Innova Schools, Sáenz Peña headquarters. An interview to the team and focus group was also conducted with the teachers of the educational institution using the aforementioned platform. To triangulate the information, a virtual survey of 35 parents was also conducted. As a result of this study it can say that Innova School, branch: Saenz Peña didn't give up to continue giving the educational service and development the capacities of his or her teachers and students using educational platforms and communications lines, without breaking the affective bonds and educational service. This study allows us to know the educational management guidelines from the perspective of educational actors, emphasizing the adaptation in the teacher's learning expertise from the face to face education to a distance education. It is shown how the parents commitment in this new educational service is a key element to get the learning in the students; generating an association between parents and teachers in the teaching work, as a result, the revalue the teaching practice and recognized the education career. These findings recognize the need for an intervention from the State in educational service, with the preparation of an education management according to the 21st. century having a support to permit face to face education or virtual education. As well as the strengthening of educational institutions with competent and trained teachers to face this situation, establishing strategic ties with the beneficiaries of education.

El presente estudio busca analizar el proceso de la resiliencia comunitaria en un grupo de personas que retornaron a Huanca Sancos, Ayacucho, durante el aislamiento social obligatorio a causa de la pandemia por Covid-19 en Perú. Para ello, se hizo uso de la metodología cualitativa, basada en un diseño de análisis temático y aproximación fenomenológica, con un abordaje desde la psicología comunitaria. En relación con los principales hallazgos, se encuentra que la resiliencia comunitaria de les retornantes se desarrolló durante todo el proceso de retorno a través de la interacción de diferentes capacidades del grupo y el fortalecimiento de recursos colectivos, teniendo como base el territorio donde nacieron. Además, se identificó que la cohesión y los diferentes procesos organizativos se lograron de una manera gradual, permitiendo la activación de competencias sociales como la comunicación, el liderazgo y la acción colectiva para lograr el bienestar común. Por último, se evidenció que el sentido de pertenencia y filiación surgen al compartir el mismo territorio natal y al paisanazgo. Sin embargo, durante el retorno, el accionar colectivo y la interdependencia de la comunidad se centró en la experiencia compartida. Así, al finalizar el retorno, el proceso generó una cohesión, el uso de recursos comunitarios y una adaptación positiva al territorio, a pesar de continuar en el contexto de pandemia. / The present study seeks to analyze the process of community resilience in a group of people who returned to Huanca Sancos, Ayacucho during mandatory social isolation due to the Covid-19 pandemic in Peru. For this purpose, a qualitative methodology was used, based on a thematic analysis design and phenomenological approach, with a community psychology perspective. In relation to the main findings, it was found that the community resilience of returnees developed throughout the return process through the interaction of different group capacities and the strengthening of collective resources, based on the territory where they were born. In addition, it was identified that cohesion and the different organizational processes were achieved gradually, allowing the activation of social competences such as communication, leadership and collective action to achieve common welfare. Finally, it was evidenced that the sense of belonging and affiliation arose based on the territorial sharing of the returnees and on the “paisanazgo”. However, during the return, the collective action and the interdependence of the community was centered on the shared experience. Thus, at the end of the return, the process generated cohesion, the use of community resources and a positive adaptation to the territory, despite continuing in the pandemic context.

[pt] Durante o começo da pandemia de Covid-19, em 2020, enquanto as autoridades estaduais do Rio de Janeiro se apressavam na compra de equipamentos e na construção de hospitais de campanha, surgiu uma intensa cobertura jornalística sobre o gasto de recursos públicos. Dezenas de reportagens de diferentes veículos de comunicação denunciaram que havia indícios de superfaturamento em compras, inconsistências em contratos e mesmo fraude em contratações. Após as reportagens, foram instauradas investigações criminais sobre a corrupção no governo Wilson Witzel e também foi aberto um processo inédito de impeachment na Assembleia Legislativa, que terminou com a cassação do governador. Para realização desse estudo, foram analisadas as primeiras reportagens desta cobertura jornalística de quatro veículos – Blog do Berta, Folha de São Paulo, RJ2 (TV Globo) e O Globo – e conduzidas entrevistas com repórteres envolvidos na cobertura, a fim de identificar as fontes de informação utilizadas e discutir práticas, rotinas produtivas e seu resultado final no processo de construção das reportagens investigativas. A metodologia utilizada privilegiou a análise de conteúdo e a técnica da entrevista em profundidade. A pesquisa concluiu que as ferramentas de transparência e acesso às informações de órgãos públicos desempenharam um papel fundamental no incremento à credibilidade das reportagens, representando 46% das fontes de informação identificadas nas matérias analisadas, resultado que foi corroborado pela percepção dos jornalistas entrevistados. / [en] In the beginning of the Covid-19 pandemic in 2020, while state authorities in Rio de Janeiro rushed to purchase equipment and build field hospitals, there was also intense journalistic coverage on the expenditure of public resources. Dozens of reports from different media outlets exposed indications of overpricing in purchases, inconsistencies in contracts, and even fraud in hiring processes. Following these reports, criminal investigations were initiated into corruption in the government of Wilson Witzel during the pandemic, and an unprecedented impeachment process was launched in the Legislative Assembly, which ended with the governor s removal from office. For the purpose of this study, the initial reports of this journalistic coverage from four sources - Blog do Berta, Folha de São Paulo, RJ2 (TV Globo) and O Globo - were analyzed, and interviews were conducted with reporters involved in the coverage in order to identify the sources of information used and discuss practices, productive routines and the final outcome in the process of constructing investigative reports. Content analysis and in-depth interviews were employed as the research methods. The findings reveal that transparency tools and access to information from public agencies played a crucial role in enhancing the credibility of the news reports, accounting for 46 per cent of the identified sources of information in the analyzed articles, a result which was corroborated by the perception of the interviewed journalists

Ante la emergencia generada por la pandemia de COVID-19, en Perú y alrededor del mundo se desplegaron diversas acciones de ayuda para los grupos más vulnerables ante la crisis sanitaria, social y económica que se produjo. Una de estas fue el voluntariado corporativo, que tuvo el desafío de pasar a la modalidad virtual para seguir generando apoyo en un contexto de incertidumbre. Este Trabajo de Suficiencia Profesional busca describir y analizar el proceso de virtualización e internacionalización del voluntariado corporativo Belcorp con el fin de afrontar los retos de la coyuntura COVID-19. Considerando un enfoque de comunicación para el desarrollo, se presentan los aciertos, lecciones aprendidas y recomendaciones de esta experiencia, con el fin de contribuir al fortalecimiento de las estrategias de los programas de voluntariado corporativo, tanto en situaciones regulares como de cambio social. En ese sentido, a lo largo del documento se evidenciará el aporte de la comunicación en aspectos como la planificación estratégica, la articulación de equipos y alianzas, el relacionamiento con el público objetivo, la vinculación del programa con la estrategia empresarial y el posicionamiento del voluntariado como un elemento de valor, con el propósito de contribuir a la generación de triple impacto: para la sociedad, la empresa y los colaboradores voluntarios. Asimismo, se revisarán los retos pendientes que se deben trabajar para asegurar que los programas de voluntariado corporativo potencien y visibilicen su aporte estratégico, como el avanzar hacia una gestión más participativa y robustecer los sistemas de medición de impacto. En suma, este documento busca ser una referencia de utilidad para gestores de voluntariado y contribuir a futuros análisis sobre la transformación del voluntariado a partir de la pandemia. / Due to the emergency created by the COVID-19 pandemic, several activities were conducted in Peru and around the world to assist the most vulnerable groups during the subsequent health, social and economic crisis. Corporate volunteering was one example of these and faced the challenge of transitioning to a virtual mode of operation to continue to generate support in an uncertain environment. This Professional Report aims to describe and analyze the process of virtualization and internationalization of Belcorp corporate volunteering to meet the hardships of COVID-19 scenario. Based on a communication for development approach, it discusses the accomplishments, lessons learned, and recommendations of the experience, thereby assisting in strengthening corporate volunteer program strategies, both in regular and social change situations. Throughout the document, the contribution of communication will be demonstrated in aspects such as strategic planning, articulating teams and alliances, relationships with target audiences, integrating the program with business strategy, and positioning the value of volunteering, with the purpose of supporting the generation of a triple impact: for society, the company, and the volunteer employees. Furthermore, it will address the outstanding challenges that need to be handled to ensure that corporate volunteer programs enhance and make visible their strategic contributions, such as moving to a more participatory management approach and strengthening impact measurement tools. To summarize, this document intends to serve as a useful reference for volunteering managers and add to future analyses of volunteering following the pandemic.