[ES] "La visualidad rostri-publicitaria. Máscaras trans-humanas, de la fotografía del rostro a la transformación urbana de las personas en mercancía.", coloca en el centro del análisis el fenómeno urbano que se da con la presencia masiva, repetitiva y persistente de publicidad que utiliza rostros fotografiados como parte de su estrategia comercial. Asume que en la urbanidad se vive una guerra simbólica que tiene como antecedente siglos de utilización del poder de las imágenes como instrumento de domesticación ideológica. Entiende a la ciudad no solo desde su materialidad como la suma de sus edificios y construcciones físicas, sino también desde su óptica imaginaria en donde convergen los sentires y experiencias de las personas que la habitan, analizando de manera particular el papel de la publicidad exterior como una influencia permanente en el paisaje urbano y cómo a través de su presencia desmedida puede transformarse en contaminación visual. Esta investigación identifica al retrato fotográfico como una estrategia fundamental en las lógicas publicitarias de los últimos tiempos y construye una teoría propia e inédita que vincula la semiótica del rostro humano con la manera de percibir el mundo y la realidad en la que nos encontramos. Se catalogan y definen las características principales de la "visualidad rostri-publicitaria" como concepto central de esta tesis doctoral y se explica cómo a través de ella, las personas son transformadas en mercancía para comercializarlas impunemente. Para complementar el análisis, se acuñan los términos "máscara trans-humana", "publicidad rostrificada", "retratos rostri-publicitarios", "entretenimiento rostri-publicitario" y "contra-visualidades rostri-publicitarias". En contraste, se estudian prácticas artísticas que presentan imágenes alternativas a las dominantes provenientes de la industria publicitaria. Mediante el trabajo de artistas, colectivos y personas libres, se visibilizan las categorías principales que articulan la utilización crítica del rostro humano fotografiado, que nos dará indicios de las posibilidades ilimitadas que tiene desprendernos de la colonización ideológica que se manifiesta al ver cualquier cara, producto de toda una vida marcada por la "visualidad rostri-publicitaria". / [CA] "La visualitat rostri-publicitària. Màscares trans-humanes, de la fotografia del rostre a la transformació urbana de les persones en mercaderia.", col·loca en el centre de l'anàlisi el fenomen urbà que es dona amb la presència massiva, repetitiva i persistent de publicitat que utilitza rostres fotografiats com a part de la seua estratègia comercial. Assumeix que en la urbanitat es viu una guerra simbòlica que té com a antecedent segles d'utilització del poder de les imatges com a instrument de domesticació ideològica. Entén a la ciutat no sols des de la seua materialitat com la suma dels seus edificis i construccions físiques, sinó també des de la seua òptica imaginària on convergeixen els sentires i experiències de les persones que l'habiten, analitzant de manera particular el paper de la publicitat exterior com una influència permanent en el paisatge urbà i com a través de la seua presència desmesurada pot transformar-se en contaminació visual. Aquesta investigació identifica al retrat fotogràfic com una estratègia fonamental en les lògiques publicitàries dels últims temps i construeix una teoria pròpia i inèdita que vincula la semiòtica del rostre humà amb la manera de percebre el món i la realitat en la qual ens trobem. Es cataloguen i defineixen les característiques principals de la "visualitat rostri-publicitària" com a concepte central d'aquesta tesi doctoral i s'explica com a través d'ella, les persones són transformades en mercaderia per a comercialitzar-les impunement. Per a complementar l'anàlisi, s'encunyen els termes "màscara trans-humana", "publicitat rostrificada", "retrats rostri-publicitaris", "entreteniment rostri-publicitari" i "contra-visualitats rostri-publicitàries". En contrast, s'estudien pràctiques artístiques que presenten imatges alternatives a les dominants provinents de la indústria publicitària. Mitjançant el treball d'artistes, col·lectius i persones lliures, es visibilitzen les categories principals que articulen la utilització crítica del rostre humà fotografiat, que ens donarà indicis de les possibilitats il·limitades que té desprendre'ns de la colonització ideològica que es manifesta en veure qualsevol cara, producte de tota una vida marcada per la "visualitat rostri-publicitària". / [EN] "The face-advertising visuality. Trans-human masks, from the photograph of the human face to the urban transformation of people into merchandise.", places at the center of the analysis the urban phenomenon that occurs with the massive, repetitive and persistent presence of advertising that uses photographed human faces as part of the of business strategy. Assumes that within urbanity there is a constant symbolic war which is preceded by an historic use of power through images, as it has served as an instrument of ideological domestication. This research understands the city not only from its materiality view, in other words, as the sum of buildings and physical constructions, but also from his imaginary perspective. In the imaginary perspective of cities, the feelings and experiences of people converge, where is particularly relevant to analyze the role of outdoor advertising, as it is a permanent influence on the urban landscape, which in turn has an excessive presence that can be transformed into visual pollution. This research identifies the photographic portrait as a fundamental strategy in the advertising logics of recent times and it creates an unpublished and own theory of the author that links semiotics of human face with the way of perceiving the world and the reality in which people live. The main characteristics of the "face-advertising visuality" are cataloged and defined as the core concept of this PhD thesis, which is explained through this document highlighting how people are transformed into merchandise to be marketed with impunity. To complement this analysis the terms "trans-human mask", "face advertising", "face-advertising portraits", "face-advertising entertainment" and "face-advertising counter-visuals" are created. In contrast, in this thesis studies artistic practices that present alternative images to the dominant ones from the advertising industry. Through the work of artists, groups and free people in this thesis are visible the main categories that articulate the critical use of the photographed human face. The study of the work of such artists through these categories will give hints of the unlimited possibilities that brings the detachment from the ideological colonization that manifests itself when seeing any face, which is product of a lifetime marked by "advertising face-visuality". / Fajardo Montaño, D. (2021). La visualidad rostri-publicitaria. Máscaras trans-humanas. De la fotografía del rostro a la transformación urbana de las personas en mercancía [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/171744 / TESIS

Rembrandt's use of light in his self-portraits has received an abundance of scholarly attention throughout the centuries--and for good reason. His light delights the eye and captivates the mind with its textural quality and dramatic presence. At a time of scientific inquiry and religious reformation that was reshaping the way individuals understood themselves and their relationship to God, Rembrandt's light may carry more intellectual significance than has previously been thought. Looking at Rembrandt's oeuvre of self-portraits chronologically, it is apparent that something happened in his life or in his understanding that caused him to change how he used light. A distinct and consistent shift can be observed in the location and intensity of light to the crown of the forehead. This change indicates that light held particular significance for Rembrandt and that its connection to the head was a signifier with intentional meaning. This meaning could have developed as a result of Rembrandt's exposure to and interest in the contemporary theological and philosophical debates of the seventeenth-century Netherlands, particularly those relating to the physical and eternal nature of the soul stemming from the writings of René Descartes. The relative religious and intellectual freedom of the Dutch Republic provided a safe place for Descartes to publish and defend his metaphysical ideas relating to the nature of the soul and know-ability of God through personal intellectual inquiry. The widespread disturbance to established thought caused by his ideas and methods sped their dissemination into the early seventeenth-century discourse. Rembrandt's associations with the educated elite, particularly Constantijn Huygens and Jan Six, increases the probability that he knew of this new philosophy and had the opportunity to consider its relevance to his own quest for self-knowledge. With his particular emphasis on self-exploration and expression, demonstrated through his prolific oeuvre of self-portraits, and his inclination toward emotive, complex, and interdenominational religious works, it follows that Rembrandt would be eager to embrace Descartes' metaphysics and demonstrate his awareness through his self-portraits. Light on the forehead becomes a metaphor for enlightenment and is the key to reading Rembrandt's late self-portraits through the lens of Cartesian influence.

In 1704 Hedvig Eleonora, the dowager queen of Sweden, commissioned a portrait of herself and her great-grandson, Karl Fredrik, the duke of Holstein-Gottorp, four years of age. The portrait by court portraitist David von Krafft is quite formal in style, and alludes to other royal portraits in a number of dynastic symbols and visual conventions although it is unusual in its composition and subject-matter. There are two very similar copies of this painting, one in the collections of the Swedish National Museum, and one in Schloss Eutin in Germany. The Swedish painting has attracted little interest from art historians and has not been exhibited for many years. The aim of this study is to analyse the paiting in its historical, political and dynastic context. What was the purpose of the painting and what message was it to convey? A comprehensive comparision of royal portraits, commissioned in the late 1600:s and early 1700:s, reveals that many have visual conventions and status-enhancing details in common. However, the double-portrait differs from them in some important aspects. The composition of the portrait was most probably carefully considered. Hedwig Eleonora was an experienced art commissioner after 60 years of shaping the dynastic image-building of her son Charles XI and grandson Charles XII. She was also well versed in the visual use of symbolism and dynastic symbols. When the portrait was painted the unmarried king Charles II had been away in war for several years. The question of succession was pressing and the double-portrait can be read as a visual opinion piece on behalf of one of two possible heirs to the throne, the young Karl Fredrik. The young boy was the current duke of of Holstein Gottorp and the dowager queen herself was born a princess of Holstein-Gottorp. The double-portrait testifies to her life-long efforts to forward the cause of the dukedom. Perhaps it is also a testament to her failure. The king fought a long, wrenching war and when he died, another regent was chosen.

Since its foundation between 1410 and 1414 the University of St Andrews has acquired what can be considered to be ‘artefacts of significance’. This somewhat nebulous phrase is used to denote items that have, for a variety of reasons, been deemed to have some special import by the University, and have been displayed or otherwise presented in a context in which this status has been made apparent. The types of artefacts in which particular meaning has been vested during the centuries under consideration include items of silver and gold (including the maces, sacramental vessels of the Collegiate Church of St Salvator, collegiate plate and relics of the Silver Arrow archery competition); church and college furnishings; artworks (particularly portraits); sculpture; and ethnographic specimens and other items described in University records as ‘curiosities’ held in the University Library from c. 1700-1838. The identification of particular artefacts as significant for certain reasons in certain periods, and their presentation and display, may to some extent reflect the University's values, preoccupations and aspirations in these periods, and, to some degree, its identity. Consciously or subconsciously, the objects can be employed or operate as signifiers of meaning, representing or reflecting matters such as the status, authority and history of the University, its breadth of learning and its interest and influence in spheres from science, art and world cultures to national affairs. This thesis provides a comprehensive examination of the growth and development of the University's holdings of 'artefacts of significance' from its foundation to the mid-19th century, and in some cases (especially portraits) beyond this date. It also offers insights into how the University viewed and presented these items and what this reveals about the University of St Andrews, its identity, which changed and developed as the living institution evolved, and the impressions that it wished to project.

Indiana University-Purdue University Indianapolis (IUPUI) / In this study, Janis Edwards and Carol Winkler’s method, based on Michael McGee’s ideograph, is applied to non-discursive forms in order to understand the extent to which these images can be understood as a representative form functioning ideographically. Artifacts for analysis include the 2008 Shepard Fairey Obama “PROGRESS” and “HOPE” images, related campaign graphics, and parodies, political and non-political, humorous and serious. Literature on visual rhetoric, the ideograph, and extensions of McGee’s ideograph to visual forms was reviewed. When the method was applied to the artifacts, the Obama “HOPE” image was found to be an example of a representative form. Additionally, the representative form was demonstrated to function ideographically in the parodied examples analyzed in this thesis. Opportunities for further study on the visual ideograph and additional artifacts were proposed.

It has not been easy for me to talk about myself or describe my feelings or thoughts. Coming from Japan, a collective society, we typically are not raised to do so. Throughout the MFA program at UCF, I have shared my feelings and thoughts through my work. It is important to discuss and inform others of our cultural similarities and differences so that we may gain a better understanding of each other. This process has helped me grow not only on an artistic level, but also on a personal level. My journey towards integration has led me to a meaningful studio practice, which has allowed my work to bridge the gap between Western and Eastern artistic sensibilities. At the beginning of the MFA program, my mother sent many boxes of origami from Japan. As I started incorporating my mother’s origami into my work, I found myself identifying with the origami butterfly. My realization is that the person I am now is not the person I was when I began this journey. My wish for you, the reader, is to go along with me as I tell you the story of my transformation.

Jesus' story has been retold in various forms and fashions for centuries. Jesus novels, a subset of the historical fiction genre, are one of the latest means of not only re-imagining the man from Galilee but also of rewriting the canonical Gospels. This thesis explores the Christological portraits constructed in four of those novels while also using the novels to examine the intertextual play of these Gospel rewrites with their Gospel progenitors. Chapter 1 offers a prolegomenon to the act of fictionalizing Jesus that discusses the relationship between the person and his portraits and the hermeneutical circle created by these texts as they both rewrite the Gospels and stimulate a rereading of them. It also establishes the "preposterous" methodology that will be used when reexamining the Gospels "post" reading the novels. Chapters 2 to 5 offer four case studies of "complementing" and "competing" novels and the techniques they use to achieve these aims: Anne Rice's Christ the Lord: Out of Egypt; Neil Boyd's The Hidden Years; Nino Ricci's Testament; and José Saramago's The Gospel according to Jesus Christ. Chapter 6 begins an examination of a specific interpretive circle based upon Jesus' temptation in the wilderness. Beginning with the synoptic accounts of that event, the chapter then turns to how Jesus' testing has been reinterpreted and presented in two of the novels. Returning to the Gospel of Matthew's version of the Temptation, chapter 7 offers a "preposterous" examination of that pericope, which asks novel questions of the text and its role with Matthew's narrative context based on issues raised by the Gospel rewrites. The thesis concludes by suggesting that Jesus novels, already important examples of the reception history of the Gospels, can also play a helpful role in re-interpreting the Gospels themselves.

Wachsfigurenkabinette waren nicht immer die billigen Sensationsmaschinen, als die sie heute verstanden werden. Vor der Erfindung und Verbreitung von Photographie und illustrierten Zeitschriften waren sie Bildmedien, die der Vermittlung von visuellen Informationen dienten. Kein anderes Medium konnte die Protagonisten der Weltgeschichte so unmittelbar darstellen wie die Sammlungen lebensgroßer Wachsfiguren. Das Material Wachs trug wesentlich zu ihrem Erfolg bei, denn es ermöglichte die täuschend echten und bis dahin realistischsten Darstellungen von bekannten Persönlichkeiten. Die Operationsweise dieses Mediums wird am Beispiel von Madame Tussauds Wachsfigurenkabinett genauer untersucht. Dazu wurde, soweit möglich, die Reiseroute, der Aufbau und die “Besetzung” der Ausstellung rekonstruiert, sowie die soziale Herkunft der Besucher in der ersten Hälfte des 19. Jh.s ermittelt. Es wird deutlich, daß Marie Tussaud eine talentierte Portraitkünstlerin und ambitionierte Schaustellerin war, deren sorgfältig gestaltete Ausstellung vor allem Besucher der aufstrebenden Mittelschicht mit Interesse an Menschenkenntnis anzog. Das Wachsfigurenkabinett fiel damit in die Kategorie der “nützliche Unterhaltung”, die der Wissens- und Charakterbildung diente. Madame Tussaud ist vielleicht die bekannteste Betreiberin eines Wachsfigurenkabinetts – keinesfalls aber die erste. Die Geschichte der kommerziellen Ausstellung lebensgroßer Wachsfiguren reicht ins beginnende 17. Jh. zurück, wobei sich das Konzept der Kabinette im Laufe der Jahrhunderte stark gewandelt hat. In dieser Arbeit werden drei Ausstellungsformen unterschieden: a) das barocke Figurengruppen-Kabinett, das programmatische oder allegorische Geschichten erzählt, b) die aufklärerische Portraitgalerie (wie z.B. Madame Tussauds), in der Persönlichkeiten als charakteristische Individuen vorgestellt werden, c) das moderne Tableau-Kabinett, wo alltägliche oder außergewöhnliche Ereignisse auf bis dahin unübertroffen realistische Weise wiedergegeben werden. Als Nachrichtenkanal und als Medium für realistische Wirklichkeitswiedergabe sind Wachsfigurenkabinette seit den 1920er Jahren überholt. Als Spiel mit der menschlichen Sinneswahrnehmung bleiben sie jedoch vorerst aktuell. / Waxworks were not always the cheap sensation spinners as which we perceive them today. Before the invention and wide-spread use of photography and illustrated magazines they were an important medium for distributing visual information. No other form of communication could offer such immediate representations the protagonists of world history. Perhaps the greatest part in their success took the material wax which allowed the creation of deceptively lifelike and hitherto most realistic depictions of celebrated individuals. In this thesis, Madame Tussaud’s serves as a prime example for examining the mode of operation of a waxwork exhibition. As far as the sources allow, the itinerary, the ‘cast’ and display of the exhibition is reconstructed, as well as the number and the social background of its visitors during the first half of the 19th century. It emerges that Marie Tussaud was a talented portrait artist and a show woman of ambition whose carefully constructed exhibition attracted mainly middle-class visitors with an interest in human classification. Thus, the waxworks was a ‘rational entertainment’ that was thought to further the development of knowledge and character in its visitors. While Madame Tussaud’s was perhaps the most famous waxworks, it was not the first one. The history of commercial exhibition of life-sized wax figures goes back to the 17th century. Their concept, however, changed significantly over the centuries. Three forms of waxworks are differentiated here: a) the baroque waxworks of groups of figures narrating programmatic and allegorical stories, b) the enlightened portrait gallery – such as Madame Tussaud’s – where celebrities are presented as individual characters, c) the modern tableau waxworks, that represents extraordinary as well as everyday events in a realistic way that was hitherto unprecedented. As a channel for the distribution of news and as a medium for representing reality waxworks have become outdated. As a tickle for the senses, however, they will yet remain effective.

The thesis deals with the School of Zlatá Koruna and its visual didactical application of basic education. First part is orientated on a pedagogical efficiency in the use of instruments and didactical pictures in the structure of teaching. The main part contains the digitizing of pictures from Zlatá Koruna with the encryption of hidden details. The conclusion of the thesis is engaged in the possible utilization of artafacts from Zlatá Koruna in current education.