This research analyzes the zero waste movement in Cologne, Germany, aiming to findout how media and communication influence pro-environmental (consumer) behavior ofan already environmentally aware target audience. A special focus lies on what dominantchannels and mediums are used as well as what role social media influencers play.Therefore, 15 interviews were conducted in two of the three existing zero waste stores inCologne. The material was subsequently analyzed with a qualitative text analysisaccording to Mayring (2014). The findings revealed that pro-environmental contentresearch online and offline through media and communication can indirectly influencepro-environmental (consumer) behavior of the zero waste movement in Cologne in termsof motivation, inspiration, for information research, or a lively exchange. This dominantlyhappened through the offline community and through face-to-face conversations, but alsowith the use of new and social media. To some extent, social media influencers affecteda younger audience, possibly leading to a consolidation of the individuals’ awareness andattitude as well as an encouragement to take action. However, media and communicationare not the only factors influencing the zero waste consumption behavior. Furtherinfluencers are environmental awareness and consciousness, education, and personalityfactors. Latter can also be an interior barrier, along with family, lack of knowledge, time,and experience. Meanwhile, exterior factors are the economic and organizationalinfrastructure, contradicting lifestyles of the community, and economic constraints thatcould possibly hinder the process towards pro-environmental consumption and behavior.Overall, this research aims to contribute to a deeper understanding of the zero waste lifestyleand its drivers as an ideal for pro-environmental behavior, enabling the fight againstclimate change on a local and communal level in Cologne, Germany.

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Whilst several studies acknowledge the role of gender norms and structures in environmental research, little attention is paid to the explicit influence of men and masculinities in pro-environmental behavior. Additionally, research concerning this man-environment nexus is almost nonexistent in the context of the Global South. This thesis aims to address this research gap by analyzing the influence of hegemonic masculinity norms on the attitudes of male university students in Rabat, Morocco to engage in pro-environmental behavior. The research is conducted by qualitative semi-structured focus group interviews with 15 male university students in Rabat during May and June 2023, with a theoretical framework drawing upon Martin Hultman and Paul M. Pulé’s theoretical efforts of Ecological Masculinities. The findings suggest that the contextual hegemonic masculinity norms socialize the respondents into internalizing a myopic approach to engaging in pro-environmental behavior; materializing into either anti-environmental attitudes or, more prominently, techno-scientific solutionist attitudes. Relatedly, the respondents dismiss engaging in the individual pro-environmental behaviors considered feminine in order to avoid judgements, social exclusion and demasculinization. The thesis concludes by delineating the importance of including men and multiple masculinities in environmental research, especially as men can be considered the gatekeepers to transformative climate change adaptation and mitigation.

Abstract  Background: Growing global concerns about sustainability highlight the importance of environmental sustainability, particularly environmentally conscious behaviors. There has been a growing focus on pro-environmental behavior (PEB) as a way for individuals to minimize their environmental impact. Global environmental challenges underscore the pressing need for proactive environmental action, particularly the growing emphasis on the importance of motivating individuals' daily actions and choices, as they directly contribute to environmental conservation and pro-environmental behavior. In the context of Sweden, the country is widely recognized for its commitment to environmental sustainability. Moreover, considering the increasing number of international university students in Sweden, it contributes to the academic environment and allows for the exploration of environmental behaviors within a diverse population. Given this, understanding, and promoting pro-environmental behaviors among this demographic in Sweden is essential, and it also helps contribute to the societal commitment to environmental conservation.  Purpose: This thesis aims to investigate the determinants that influence pro-environmental behavior among international university students in Sweden, employing social cognitive theory and the reciprocal determinism model. Focusing on personal (internal) factors like environmental knowledge and attitudes as well as environmental (external) factors like subjective norms and place attachment, this thesis also explored the interaction between pro-environmental behavior and its associated factors. By understanding these factors’ roles, this thesis aims to contribute to the development of effective strategies for promoting pro-environmental behavior among this population. Method: This thesis adopts a quantitative approach to examine the interplay of variables via an online survey. Data were collected from 203 individuals in Sweden, focusing on investigating the relationships between different factors and pro-environmental behavior based on eight formulated hypotheses. Respondents were selected using judgmental sampling, and data analysis was conducted using techniques such as Pearson’s correlation and multiple regression analysis in SPSS.  Conclusion: The results of this thesis reveal a significant association between different factors and pro-environmental behavior among international university students in Sweden. Specifically, environmental attitude and place attachment were found to positively influence pro-environmental behavior. Moreover, subjective norms were shown to have a positive impact on both environmental knowledge and attitude. However, neither the relationship between place attachment and environmental knowledge nor the relationship between environmental knowledge and subjective norms had any significant impact on pro-environmental behavior.

Most efforts to categorize pro-environmental behaviors (PEBs) have focused on researchers’ – rather than laypeople’s – perceptions of PEBs. Drawing on the psychometric paradigm used to categorize environmental risks, we aimed to identify the PEB attributes salient to laypeople and, from that, determine the underlying dimensions of PEB. In Study 1, participants (n = 157) evaluated 30 PEBs through open-ended questions. The results revealed 21 attributes that laypeople commonly associate with PEBs. In Study 2, 250 MTurk participants rated 74 PEBs on the 21 attributes. An exploratory factor analysis revealed four factors underlying PEB: Factor 1 (Financial and Behavioral Cost), Factor 2 (External Pressures), Factor 3 (Environmental Impact and Savings) and Factor 4 (Health and Safety Impacts). PEBs were characterized along each dimension and along multiple dimensions using biplots. Additionally, the four factors strongly predicted behavior intention. The results have implications for interventions to increase PEBs in the general public.

In today’s society, environmental concern might be at a historical peak. 2778 companies in 60 countries have now acquired the Benefit-Corporation (B-Corp) Certification in attempts to demonstrate their environmental responsibility. The aim of the present study was to investigate the effects of implementing the B-Corp Certification in a USA automotive dealership on employee pro-environmental behavior and life satisfaction, with consideration of the moderating role of commitment to the B-Corp Certification. A within-group quasi-experimental design was used to investigate the effects of the certification over a 5-month period through self-reported measures. Thirty-three employees participated in this study. One-way repeated-measures ANOVA was conducted to measure differences in employee pro-environmental behavior before and after the implementation of the B-Corp Certification. Through bivariate correlations the relationship between employee pro-environmental behavior and life satisfaction was analyzed. Partial correlation was used to test the moderating role of commitment in determining the strength of the implementation on employee pro-environmental behavior. There was no difference between pre- and post-measurements of employee pro-environmental behavior. Commitment to the B-Corp Certification did not moderate the effectiveness of the implementation of the B-Corp Certification on employee pro-environmental behavior. Additionally, no relationship was found between pro-environmental behavior and life satisfaction. Finally, results are discussed within the context of industrial- and organizational(IO) psychology, as are the implications for future research and interventions aimed at increasingemployee pro-environmental behaviors.

Made available in DSpace on 2016-08-10T10:55:48Z (GMT). No. of bitstreams: 1 TERESINHA MENDONCA DELACQUA.pdf: 599689 bytes, checksum: a08f0b8d2182787ee13170c1320a57d4 (MD5) Previous issue date: 2010-02-09 / The goal of this study to analyze the propensity of some university students in Goiânia toward recycling actions, utilizing the ANalysis Of VAriance (ANOVA) statistic method of analysis and t Test., through the Statistical Pakege for the Social Science for Windws Program (SPSS for Windws). 313 students from science, humanity and biological field took part of this study. The sample was composed of 59% male and 41% female students who answered a questionnaire that was elaborated for this purpose only. There were open and close questions. The results point out that recycling action plan is much disseminated among the participants in this study, however it shows some aspects that deserve proper attention in order to become this action more frequent. / Este trabalho teve como objetivo geral a análise da predisposição à reciclagem de universitários de Goiânia - Goiás. Utilizou-se para análise estatística o método de análise de variância ANOVA (ANalysis Of VAriance) e o Teste t, pelo Programa Statistical Pakege for the Social Science (SPSS para Windows). Participaram deste estudo 313 estudantes das áreas biológicas, exatas e humanas. A amostra foi composta por 59% de homens e 41% de mulheres que responderam, individualmente, em suas respectivas salas de aula a um questionário, desenvolvido, especificamente, para este estudo, com questões abertas e fechadas. Os resultados encontrados apontam que o comportamento de reciclagem está bastante disseminado entre os participantes deste estudo, no entanto, apresentam alguns aspectos que mereçam nossa atenção no sentido de torná-lo cada vez mais frequente.

Orientador: Solange T. de Lima Guimarães / Banca: Maria de Jesus Robim / Banca: Odaleia Telles M. M. Queiroz / Resumo: O estudo das unidades de conservação como um sistema integrado de gestão ambiental e as recentes alterações de categorias nessas reservas para a formação de mosaicos de unidades de conservação nos levam à percepção das transformações na maneira pela qual comunidades que dependem dos recursos naturais que esses espaços oferecem, se relacionam com o seu entorno. Como fazer com que a gestão ambiental seja efetivamente participativa e quais os elementos da relação destas comunidades com o seu entorno são os eixos que nortearam este trabalho. A proposta deste estudo se baseou no estudo da percepção ambiental dos moradores do entorno da BR-116, no trecho que compreende o Parque Estadual do Rio Turvo, no município de São Paulo, a fim de levantar aspectos relevantes na relação desses moradores com o espaço vivido e, consequentemente contribuir para a gestão participativa do Parque e para a busca por valores e comportamentos pró-ambientais / Abstract: The study of protected areas as integrated management systems and the recent changes of categories in these reserves for the formation of mosaics of Conservation Units lead us to the perception of the transformations in the way which communities that depend on natural resources that these spaces provide, relate to its surroundings. How to make sure that the environmental management is effectively participatory and which are the elements of the relationship of these communities to its surroundings are the axles that guided this work. The proposal of this study was based on the study of the environmental perception of neighborhood residents of BR- 116 road, in the stretch where the State Park of Rio Turvo is located, in the city of São Paulo, in order to raise relevant issues in the relationship of these residents with their living space and, consequently, contribute to the participatory management of the Park and to the search for values and pro-environmental behaviors / Mestre

Made available in DSpace on 2014-06-11T19:27:53Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-03-11Bitstream added on 2014-06-13T19:07:00Z : No. of bitstreams: 1 paixao_ca_me_rcla.pdf: 1476391 bytes, checksum: 108a12972aeb4ba446dcdea4a2904f2c (MD5) / O estudo das unidades de conservação como um sistema integrado de gestão ambiental e as recentes alterações de categorias nessas reservas para a formação de mosaicos de unidades de conservação nos levam à percepção das transformações na maneira pela qual comunidades que dependem dos recursos naturais que esses espaços oferecem, se relacionam com o seu entorno. Como fazer com que a gestão ambiental seja efetivamente participativa e quais os elementos da relação destas comunidades com o seu entorno são os eixos que nortearam este trabalho. A proposta deste estudo se baseou no estudo da percepção ambiental dos moradores do entorno da BR-116, no trecho que compreende o Parque Estadual do Rio Turvo, no município de São Paulo, a fim de levantar aspectos relevantes na relação desses moradores com o espaço vivido e, consequentemente contribuir para a gestão participativa do Parque e para a busca por valores e comportamentos pró-ambientais / The study of protected areas as integrated management systems and the recent changes of categories in these reserves for the formation of mosaics of Conservation Units lead us to the perception of the transformations in the way which communities that depend on natural resources that these spaces provide, relate to its surroundings. How to make sure that the environmental management is effectively participatory and which are the elements of the relationship of these communities to its surroundings are the axles that guided this work. The proposal of this study was based on the study of the environmental perception of neighborhood residents of BR- 116 road, in the stretch where the State Park of Rio Turvo is located, in the city of São Paulo, in order to raise relevant issues in the relationship of these residents with their living space and, consequently, contribute to the participatory management of the Park and to the search for values and pro-environmental behaviors