Made available in DSpace on 2015-05-14T13:27:02Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 10463955 bytes, checksum: a2fe2018dfe2b179700b5ec7c08d0881 (MD5) Previous issue date: 2012-06-10 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This thesis seeks to understand the process of urban requalification which occurred in Campina Grande in the 1970 s, 1980 s, 1990 s and 2000 s, and it looks at the images and speeches interpreted by us, from the reading of official documents and the newspapers Diário da Borborema (DB) and Jornal da Paraíba (JP), as synthesis images which articulate the hegemonic speeches which open, in this context, the contemporary, urban, competitive, modern Campina and tech city. We are analyzing the institucional design of the town, from the public interventions which aim to modernize, to award new qualities and favour Campina, and finally the against uses of the town. By transforming the urban structure, and consequently, the social status in the town, the requalification imposes a clear hygienic process and inequalities in controversial landscapes, identified in this work as attempts of regeneration of the physical and social characteristics of the town. By pointing certain spaces out, through the speech which appoint the characteristics and singularities of Campina, the requalification activates a space process of disciplinary actions reaching the street vendors and the urban poor because of the attempts of their elimination of the central area of the town. Through this discussion, we are thinking about the street vendors and poor itineraries as ways for which the constituted order by the requalification is altered, through practices and manners which these users reappropriate the public space of Campina the streets, the pedestrian streets, the suburbs with a clear tension between the desired Campina and the accomplished town. To sum up, the images and speeches interpret Campina in what it means as urban experience, process which demarcates the elements of the competitive differentiation of the town, shows the space and social transformations occurred, in the analyzed period, and defines the ‗grammar which expresses the social landscape of the town nowadays. / A presente tese busca entender o processo de requalificação urbana ocorrido em Campina Grande durante as décadas de 1970, 1980, 1990 e 2000, tendo por enfoque as imagens e discursos interpretados a partir da leitura presente em documentos oficiais e nos jornais Dário da Borborema (DB) e Jornal da Paraíba (JP); imagens-sínteses que articulam os discursos hegemônicos e que inauguram, neste contexto, a Campina contemporânea, urbana, competitiva, moderna e tech city. Analisaremos inicialmente o desenho institucional da cidade , através das intervenções públicas que visaram modernizar, conferir novas qualidades e privilegiar Campina;e,por último,os contrausos na cidade.Ao transformar a estrutura urbana e, consequentemente, a condição social na cidade, a requalificação impõe um nítido processo de higienização e desigualdades por cenários bastante controversos,aqui identificados como tentativas de regeneração dos tecidos físicos e sociais da cidade. Ao ressaltar certos espaços, pelo discurso que nomeia as características e qualidades singularidades de Campina, a requalificação ativa uma disciplinarização do espaço atingindo diretamente ambulantes e pobres urbanos , pela tentativa de suas eliminações da área central da cidade.Por essa discussão, pensaremos as itinerâncias de ambulantes e pobres urbanos como modos pelos quais a ordem constituída pela requalificação é alterada, por práticas e maneiras destes usuários ao reapropriarem o espaço público de Campina a rua, os Calçadões, a periferia clara tensão entre as imagens da Campina desejada e a cidade realizada.Em resumo, as imagens e discursos da requalificação interpretam Campina naquilo pelo qual esta significa como experiência urbana, processo que demarca os elementos de diferenciação competitiva da cidade, orienta as transformações socioespaciais ocorridas , no período analisado, e ainda, define a ‗gramática que expressa a paisagem social da cidade hoje.

O presente trabalho busca traçar um panorama urbano, histórico e atual, das políticas públicas implantadas no município de Santos, em especial naquelas voltadas à zona central mais antiga da cidade, a partir da segunda metade do século XX. Trata do conflito entre o processo de requalificação urbana desencadeado pelo projeto Alegra Centro, e a atual política de Gestão Estratégica e City Marketing desenvolvida pela municipalidade. Abarca ainda a implementação das políticas urbanas baseadas nos projetos \"âncora\", e nos Focos de Desenvolvimento do Centro Histórico, ambas prevendo a parceria pública/privada como desencadeadora do processo de gentrificação. Aborda experiências de revitalização e requalificação vividas no exterior - Itália, Espanha e Argentina, e, no Brasil - Salvador, Recife e Vitória. Ao final, enfoca o patrimônio ambiental urbano de Santos a partir de dez focos de desenvolvimento, analisando-os enquanto instrumentos de recuperação do patrimônio edificado mais antigo para o uso do turismo histórico e cultural. / The present work searches to draw an urban, historical and current panorama, of the public politics implanted in the municipal district of Santos, especially in those turned to the older central area of the city, starting from the second half of the century XX. It treats of the conflict between the urban requalification process unchained by the project \"Alegra Centro\", and the current politics of Strategic Administration and City Marketing developed by the municipality. It still embraces the implementation of the urban politics based on the projects \'anchor\', and on the Focuses of Development of the Historical Center, both foreseeing the public and private partnership broken out by the gentrification process. It approaches revitalization experiences and requalification lived abroad - Italy, Spain and Argentina, and, in Brazil - Salvador, Recife and Vitória. At the end, it focuses the urban environmental patrimony of Santos starting from ten development focuses, analyzing them while instruments of recovery of the older built patrimony for the use of the historical and cultural tourism.

Conselho Nacional de Desenvolvimento CientÃfico e TecnolÃgico / This research analyzes the policies of heritage preservation specifically designated as ârequalificationâ in Fortaleza, state of CearÃ, Brazil. As a part of such policies, interventions are carried out especially in historic sites considered as âdegradedâ with the aim of transforming them in sites of entertainment and leisure. Based on the interventions implemented in the historic center of Fortaleza, this research takes to the spotlight the public square PraÃa dos MÃrtires, also known as Passeio PÃblico. Registered as a heritage site by the National Institute of Historic and Artistic Heritage (IPHAN), at the end of the 20th century it rose to prominence as a âdegradedâ equipment due to its deteriorated infrastructure and to its use, as it was largely used by prostitutes for practices of sexual commerce, encounters and socialbilities. Beginning in 2007, the site became subject to a project of ârequalificationâ carried out by authorities of the Fortaleza Secretariat of Culture (Secultfor) through the production of events and activities seeking to replace âoldâ with ânewâ users. The strategic measures implemented, actors and social practices featuring such processes of change are presented in this work. From the standpoint of an âethnographic observationâ, I present a mapping of uses of this heritage site in the context of ârequalificationâ policies, aiming to verify to what extent such strategic measures approximate to the practices of the multiple and heterogeneous users of these historic sites. Thus, I point out that such urban interventions do not contribute for constituting a public space in the city of Fortaleza / Esta pesquisa analisa as polÃticas de preservaÃÃo ao patrimÃnio designadas como ârequalificaÃÃoâ em Fortaleza, CearÃ. IntervenÃÃes efetivadas, principalmente, em sÃtios histÃricos considerados âdegradadosâ com o objetivo de transformÃ-los em Ãreas de entretenimento e lazer. Apresento as medidas estratÃgicas executadas, os atores e prÃticas sociais presentes em tais processos de mudanÃa. Tendo por base as intervenÃÃes realizadas no Centro HistÃrico de Fortaleza, o lÃcus desta pesquisa à a PraÃa dos MÃrtires (Passeio PÃblico). Trata-se de um equipamento tombado pelo Instituto do PatrimÃnio HistÃrico ArtÃstico e Nacional (IPHAN) que, no final do sÃculo XX, passou a ser considerado um equipamento âdegradadoâ devido à deterioraÃÃo de sua estrutura fÃsica e utilizaÃÃo do espaÃo, principalmente, por prostitutas para prÃticas de comÃrcio sexual, encontros e sociabilidades. Entretanto, desde 2007, tornou-se alvo de projeto de ârequalificaÃÃoâ executado por gestores da Secretaria de Cultura de Fortaleza (Secultfor) por meio da produÃÃo de eventos e atividades que visam substituir âantigosâ por ânovosâ usuÃrios. Assim, a partir da âobservaÃÃo etnogrÃficaâ, apresento o mapeamento dos usos do patrimÃnio no contexto de polÃticas de ârequalificaÃÃoâ e verifico atà que ponto as medidas estratÃgicas se aproximam das prÃticas dos mÃltiplos e heterogÃneos usuÃrios dessas Ãreas histÃricas. Desta forma, mostro que tais intervenÃÃes urbanas nÃo contribuem para a constituiÃÃo de um espaÃo pÃblico na cidade de Fortaleza

Bon nombre d’agglomérations s’engagent vers un urbanisme marqué par la notion de ville durable et par les thèmes de cadre de vie, de nature en ville, de mixité sociale et d’identité territoriale. Dans cette perspective, les entités urbaines, au site originel lié à l’eau, trouvent dans leurs milieux fluviaux et humides des terrains d’application et d’expérimentation idoines et y développent de vastes projets urbains que l’on se propose d’analyser par la notion de « requalification urbaine ». La diversité des politiques, perçue à travers l’étude des villes péri-franciliennes, en éclaire les manifestations concrètes, la diversité, mais aussi les travers éventuels.Mais, le caractère récent de la redécouverte de l’eau en ville, qui succède à une longue phase de dénigrement, requiert une approche géohistorique des liens entre la ville et ses milieux d’eau afin d’inscrire la démarche de requalification dans une politique patrimoniale pérenne qui privilégie l’idée de trajectoire paysagère. Il en ressort, par le biais de l’étude d’Amiens et d’Orléans, des configurations singulières entre le façonnement des milieux humides et l’histoire des cités.Les jeux d’acteurs, essentiellement publics, engagés dans la requalification urbaine des lieux d’eau, y seront également mis en évidence car les particularités fonctionnelles de ces zones humides bousculent les outils et procédures de gestion urbaine ainsi que les modes de gouvernance. Il s’agit dès lors de cerner la place des lieux d’eau dans les stratégies politiques urbaines, d’en décrire les traductions spatiales et d’en révéler le potentiel d’attractivité par le biais des campagnes de communication et d’animation. / Many agglomerations are engaged in sustainable urban policies, focusing on lifestyle, development of green space, social melting-pot and local identity. With these objectives in mind urban areas, originally built beside water, find ready-made sites in their catchment area rivers and wetlands to apply and experiment large projects. These will be studied under the name of “urban requalification”. The diversity in policy approach, evident amongst the greater metropolitan area of Paris, shows variability in the concrete manifestations and end results.The recent re-discovery of waterways in the city comes after many years of planners turning their back on it. Therefore a geohistorical approach to the links between the city and it’s wetlands is required. This will allow the urban requalification process to be integrated into a perennial heritage strategy which prioritises a focus on landscape. This study, of Amiens and Orleans situation, highlights the singular configuration between the landscaping of the wetland and the history of urban centres.The interaction between the different actors, essentially within the public sector sphere, engaged in urban requalification of wetlands will be examined. In fact, the specificity of wetlands functions obliges a reassessment of the tools and procedures of urban management as well as the various modes of governance. Consequently the place of water in urban strategy needs to be defined, the translation onsite described and the attractiveness potential through communication campaigns and public events outlined.

Cette thèse étudie les enjeux et processus de création de lieux intermédiaires (friches culturelles, tiers-lieux) dans le contexte spécifique de la Belgique des années 1970. Dans une situation de revendications sociales, culturelles et artistiques et de luttes urbaines, alors que le pays est en plein chantier institutionnel conséquemment à la première révision de la Constitution, de nouveaux acteurs réclament leur place dans la cité et leur droit à la ville. Les études sur les lieux intermédiaires se multiplient depuis vingt ans en lien avec les enjeux d’aménagement du territoire. L’état de l’art révèle que tandis que les géographes, urbanistes et sociologues investissent des lieux contemporains pour analyser à quelles dynamiques territoriales – et plus spécifiquement urbaines – ils participent, les historiens de l’art et du théâtre rédigent des monographies sur l’invention de ces nouveaux espaces et sur leurs enjeux et effets dans le monde de l’art.En étudiant, à l’aide de fonds d’archives actuellement non traités et de l’histoire orale, trois lieux intermédiaires fondés en Belgique durant les années 1970 – les Halles de Schaerbeek, le Cirque Divers et la Raffinerie du Plan K – cette thèse propose d’articuler ces deux démarches en montrant comment, par l’esthétique, les choix d’aménagement et les modes de sociabilité développés dans ces lieux, ces derniers élaboraient un imaginaire urbain spécifique, participaient à l’expérience de la cité et s’inscrivaient dans le monde de l’art.La mise en place de ces infrastructures constituait une solution spatiale qui devait permettre de développer de nouvelles pratiques artistiques, susciter d’autres rapports à la culture et privilégier des modes festifs de sociabilité dans un contexte culturel peu dynamique. La thèse montre comment la logique Do It Yourself qui animait la création des lieux intermédiaires ainsi que leur manque de moyens structurels rendaient ces derniers particulièrement sensibles à leur environnement (institutionnel, urbain, socio-culturel, artistique) et les ouvraient sur la vie et les besoins de la cité. On observe que les trois lieux résultaient d’une dynamique de coopération et des appropriations des usagers, davantage que d’une logique oppositionnelle. Face au contexte actuel du city marketing et des ambitions de la ville créative qui mobilise les infrastructures et événements culturels à des fins économiques et promotionnelles, la perspective historique de cette thèse vise à réinterroger le statut de ressource que représente le lieu de culture. À partir de l’histoire de ces trois lieux, elle invite à penser les conditions de possibilité de l’infrastructure culturelle comme commun. / This dissertation examines the challenges and creative processes of intermediate places (cultural sites, third-places) in the specific situation of Belgium during the 1970s. In a context of social, cultural and artistic demands and urban conflicts, as the country was undergoing institutional reforms following the first revision of the Constitution, new actors claimed their place in the city and their right to the city.Studies on intermediate places have proliferated over the past twenty years with regard to land use planning issues. A review of the state of the art reveals that while geographers, urban planners and sociologists invested contemporary spaces to analyze the territorial - and more specifically urban - dynamics to which they contribute, art and theater historians produced monographs on the invention of such new spaces and about their significance and effects in the art world.Using unedited archive collections and oral history to study three intermediate places founded in Belgium in the 1970s - the Halles de Schaerbeek, the Cirque Divers and the Raffinerie du Plan K - this research suggests to combine these two approaches by showing how, through aesthetics, design choices and the modes of sociability implemented in these places, they developed a specific urban imaginary, contributed to the experience of the city and entered the art world.The implementation of such infrastructures provided a spatial solution that would enable the development of new artistic practices, encourage other attitudes towards culture and favor celebratory modes of sociability, in a poorly dynamic cultural context. The dissertation shows how the "Do It Yourself" movement that promoted the development of intermediate places as well as their lack of organizational means made them particularly sensitive to their - institutional, urban, socio-cultural, artistic - environment and exposed them to the life and needs of the city. Consequently, it can be stated that the three cultural sites arose from a dynamic of cooperation and appropriation by the users, rather than from an oppositional logic. In light of the current model of city marketing and the aspirations of the creative city, which relies on the use of public infrastructures and cultural events for economic and marketing purposes, the historical approach of this work aims at reexamining the value of cultural places as a resource. Drawing on the history of these three sites, it calls for a reflection on the conditions of possibility of cultural infrastructure as a common.Keywords: intermediate places, requalification, common, development, appropriation, 1970, creative city, celebration, spectacle, urban imaginary, Brussels, Liege, Belgium / Doctorat en Arts du spectacle et technique de diffusion et de communication / info:eu-repo/semantics/nonPublished

Ce travail s'intéresse à la dimension imaginaire de la ville et de l'action urbaine. Les opérations de requalification urbaine telles qu'Euralille (Lille), Euroméditerranée (Marseille) et Neptune (Dunkerque) correspondent certes au renouvellement du bâti et des espaces publics urbains, à la revitalisation du tissu économique local, à la revalorisation sociale des territoires, mais aussi à la production d'un imaginaire. Par imaginaire, on entend le corpus de représentations, de symboles, de récits, de valeurs, de figures et de formes, collectivement admises, et propres à un territoire et à une époque donnée. Afin d'aborder ce phénomène selon un angle opérationnel, on a rapproché les notions d'imaginaire et de jeu d'acteurs. L'analyse de ces opérations et des discours que tiennent leurs principaux acteurs a premis de mettre à jour deux séries de résultats :<br />- La production d'un imaginaire est fondée sur des processus clés : la mise en récit de l'opération, l'articulation des temporalités du projet, et le choix d'axes stratégiques spécifiques et innovants. Si bien que la constitution d'un imaginaire fonctionne à la fois comme le miroir et l'instrument du jeu d'acteurs.<br />- La production et la diffusion d'un imaginaire sont déterminées par la configuration du jeu d'acteurs. Elles sont plus particulièrement liées à la pérennité des aménageurs et des élus pendant l'opération, au portage politique du projet, et à l'articulation et la polarisation des différents partenaires autour de figures emblématiques.

L'explosion de l'usine AZF, le 21 septembre 2001 à Toulouse, pose éminemment la question de la place d'activités " à risques " dans l'espace urbain, et remet brutalement en cause la légitimité d'usage des sols qu'avait acquise l'industrie. Partant de la catastrophe d'AZF, des discours sur l'espace qu'elle génère et les rapports de force qu'elle met en évidence, cette thèse analyse les relations que la société toulousaine entretient avec l'industrie chimique depuis l'implantation de la Poudrerie nationale de Toulouse au milieu du XIXe siècle. Les répercussions, matérielles et symboliques, de l'événement sont ainsi mises en perspective avec les dynamiques territoriales à l'œuvre sur l'espace urbain sinistré, dans une temporalité encadrant l'avant et l'après-catastrophe. Emblématique de ces changements, l'ONIA, ancêtre de l'usine AZF, était dans les années d'après-guerre une entreprise-phare de l'agglomération toulousaine. Celle-ci est entrée ensuite, du fait de l'évolution du projet industriel, de l'urbanisation des alentours et de la montée des préoccupations environnementales, dans un cycle de progressive déqualification, qui se conclut en avril 2002 par une décision de fermeture définitive. Les vifs débats sur l'avenir des installations chimiques laissent alors la place à l'émergence d'un projet de requalification du site industriel sinistré, autour d'un centre de recherche et de soins sur le cancer : le Cancéropôle. Affirmant une rupture avec le passé industriel du site, ce projet est au cœur des reconstructions successives à l'explosion de l'usine AZF. Il vise à réinscrire l'espace sinistré dans le développement économique et urbain d'une métropole qui " gagne ".

Maceió was born in the 17th century along the margins of the Jaraguá port and it was growing around a sugar engenho (sugar cane processing farm) located where today is the D. Pedro II Square. The original toponymy Massayó gave the name to the small village, whose urban draw was defined by the constructions assented on the tortuous trails of the oxcarts. Thus were formed the streets of the actual downtown. On the 19th century, they got the streetcars and the train that advanced till the port. On the 20th century the architecture of central streets was diversified, showing stiles and programs conditioned by the new uses. The commerce prospered along of this century but provoked a disordered urban increase and the disconfiguration of the original architecture. The general crisis of the years 1980 installs its decadence, accelerated by the arrival of the shopping centers. The idea of the restructuration of downtown borns of the crisis, although it never has been done. However, it gets force recently, object of articulation between the private and the public actions. This fact motives this work that tries to reflect about this restructuration. The empirical research conglobates the study of the historical formation, the actual physical characterization and the knowledge of the social actors acting in downtown. The construction of an analytical chart and a diagnostic will base prospections and contributions for the revitalization and the spatial requalification intended. / Maceió nasceu no século XVII às margens do porto de Jaraguá e foi crescendo em torno de um engenho de açúcar localizado onde hoje está a Praça D.Pedro II. A toponímia original Massayó nomeou pequena vila, cujo partido urbanístico foi-se definindo pelas construções assentadas sobre caminhos tortuosos dos carros de bois. Assim se formaram as ruas do atual centro comercial. No século XIX, elas receberam os bondes e o trem que avançou até o porto. No século XX a arquitetura das ruas centrais se diversifica, revelando estilos e programas condicionados pelos novos usos. O comércio floresce ao longo deste século, mas provoca crescimento urbano desordenado e desfiguração da arquitetura original. A crise geral dos anos 1980 instala a sua decadência, acelerada pela chegada dos shopping centers. A idéia de reestruturação do centro nasce da crise, embora jamais tenha sido realizada. Entretanto, ganha força recentemente, objeto de articulação de ações privadas e públicas. Este fato motiva o presente trabalho que tenta refletir sobre tal reestruturação. A pesquisa empírica compreende o estudo da formação histórica, a caracterização física atual e o conhecimento dos atores sociais atuando no centro. A construção de um quadro analítico e diagnóstico deverá embasar prospecções e contribuições para a revitalização e requalificação espacial pretendida.

VASCONCELOS, Leonardo Costa de. Um centro para uma cidade (pós-)moderna: a requalificação do Centro Histórico de Fortaleza. 2008. 180f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-Graduação em Sociologia, Fortaleza (CE), 2008. / Submitted by Gustavo Daher (gdaherufc@hotmail.com) on 2017-02-06T13:35:20Z No. of bitstreams: 1 2008_dis_lcvasconcelos.pdf: 11814252 bytes, checksum: 88d560f775ec08656dde138345e8ed9c (MD5) / Approved for entry into archive by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2017-02-08T16:49:08Z (GMT) No. of bitstreams: 1 2008_dis_lcvasconcelos.pdf: 11814252 bytes, checksum: 88d560f775ec08656dde138345e8ed9c (MD5) / Made available in DSpace on 2017-02-08T16:49:08Z (GMT). No. of bitstreams: 1 2008_dis_lcvasconcelos.pdf: 11814252 bytes, checksum: 88d560f775ec08656dde138345e8ed9c (MD5) Previous issue date: 2008 / Taking the reality of Fortaleza, this research does a discussion about a usual process to the towns around the world, like Barcelona, Boston or São Paulo. It’s a diffusion of requalification projects in old downtowns that appears with a Public and Private partners, mainly in last half of twentieth century. It’s a valorization of symbolic and economic aspect from the “cultural products” that historic areas, like old downtowns, can give. Three kinds of discussions are constitutive: 1) talk about the concept of this cultural politics; 2) analyze the projects to Fortaleza’s downtown area; and 3) talk about the results that have been constructed in “requalificated” areas, doing the investigation with field observations. This last one step has the concept of “contra-usos” (LEITE, 2004) or how the social groups expropriate the thinking of “gentrificated” areas. This is a strategy to do a parallel behind global and local requalifications, understanding what is valorized and the actors in this process. / A pesquisa reflete um esforço em entender, a partir da realidade de Fortaleza, um processo que se tornou comum em cidades ao redor do mundo, tais como Barcelona, Boston ou São Paulo. Este é a difusão, cada vez mais intensa, das requalificações de antigos centros históricos, o que surge, entre a ação das políticas públicas e da iniciativa privada, no final do século XX, e se dá como uma espécie de “culturalização” do espaço urbano. Ou seja, uma valorização do aspecto simbólico e econômico dos “produtos culturais” que áreas históricas, como os antigos centros urbanos, podem oferecer. Constituem-se daí três tipos de discussões: 1) um debate sobre os conceitos que pautam este tipo de política cultural; 2) o levantamento documental de projetos para o centro de Fortaleza; e 3) a realização de observações sistemáticas em campo nos espaços que já passaram ou estão passando por intervenções com vistas à de requalificação da área central de Fortaleza, afim de identificar os “contra-usos” (LEITE, 2004), ou como os grupos sociais se reapropriam da idéia de um centro “enobrecido”. O que se busca é, portanto, uma estratégia de se relacionar as requalificações em escala global e local, compreendendo o que é valorizado e as disputas implícitas neste processo.

LOPES, Francisco Willams Ribeiro. A "Requalificação" do patrimônio: intervenções, estratégias e práticas na Praça dos Mártires (Passeio Público) de Fortaleza. 2013. 149f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Sociologia, Fortaleza (CE), 2013. / Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2013-10-29T12:18:24Z No. of bitstreams: 1 2013-DIS-FWRLOPES.pdf: 3233694 bytes, checksum: 3cc4a7012b5fb555749157eb5a291bf6 (MD5) / Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2013-10-29T12:58:09Z (GMT) No. of bitstreams: 1 2013-DIS-FWRLOPES.pdf: 3233694 bytes, checksum: 3cc4a7012b5fb555749157eb5a291bf6 (MD5) / Made available in DSpace on 2013-10-29T12:58:09Z (GMT). No. of bitstreams: 1 2013-DIS-FWRLOPES.pdf: 3233694 bytes, checksum: 3cc4a7012b5fb555749157eb5a291bf6 (MD5) Previous issue date: 2013 / This research analyzes the policies of heritage preservation specifically designated as “requalification” in Fortaleza, state of Ceará, Brazil. As a part of such policies, interventions are carried out especially in historic sites considered as “degraded” with the aim of transforming them in sites of entertainment and leisure. Based on the interventions implemented in the historic center of Fortaleza, this research takes to the spotlight the public square Praça dos Mártires, also known as Passeio Público. Registered as a heritage site by the National Institute of Historic and Artistic Heritage (IPHAN), at the end of the 20th century it rose to prominence as a “degraded” equipment due to its deteriorated infrastructure and to its use, as it was largely used by prostitutes for practices of sexual commerce, encounters and socialbilities. Beginning in 2007, the site became subject to a project of “requalification” carried out by authorities of the Fortaleza Secretariat of Culture (Secultfor) through the production of events and activities seeking to replace “old” with “new” users. The strategic measures implemented, actors and social practices featuring such processes of change are presented in this work. From the standpoint of an “ethnographic observation”, I present a mapping of uses of this heritage site in the context of “requalification” policies, aiming to verify to what extent such strategic measures approximate to the practices of the multiple and heterogeneous users of these historic sites. Thus, I point out that such urban interventions do not contribute for constituting a public space in the city of Fortaleza. / Esta pesquisa analisa as políticas de preservação ao patrimônio designadas como “requalificação” em Fortaleza, Ceará. Intervenções efetivadas, principalmente, em sítios históricos considerados “degradados” com o objetivo de transformá-los em áreas de entretenimento e lazer. Apresento as medidas estratégicas executadas, os atores e práticas sociais presentes em tais processos de mudança. Tendo por base as intervenções realizadas no Centro Histórico de Fortaleza, o lócus desta pesquisa é a Praça dos Mártires (Passeio Público). Trata-se de um equipamento tombado pelo Instituto do Patrimônio Histórico Artístico e Nacional (IPHAN) que, no final do século XX, passou a ser considerado um equipamento “degradado” devido à deterioração de sua estrutura física e utilização do espaço, principalmente, por prostitutas para práticas de comércio sexual, encontros e sociabilidades. Entretanto, desde 2007, tornou-se alvo de projeto de “requalificação” executado por gestores da Secretaria de Cultura de Fortaleza (Secultfor) por meio da produção de eventos e atividades que visam substituir “antigos” por “novos” usuários. Assim, a partir da “observação etnográfica”, apresento o mapeamento dos usos do patrimônio no contexto de políticas de “requalificação” e verifico até que ponto as medidas estratégicas se aproximam das práticas dos múltiplos e heterogêneos usuários dessas áreas históricas. Desta forma, mostro que tais intervenções urbanas não contribuem para a constituição de um espaço público na cidade de Fortaleza.