A politician on the peak of his career suddenly sees himself in the middle of not one or two, but five different crisis, that demand a fitting response and a well planned crisis management strategy. While focusing on ethos and its development, the following paper analyses the communicative strategies used by Germany's ex-minister of defense, Karl-Theodor zu Guttenberg. Within his one and a half year tenure he had to handle continuing accusations against policy and character. Guttenberg, who in many eyes was seen as Germany's most popular politician and whose ethos, therefore, prior to the first crisis could be described as strong, is loosing his trustworthiness among the military and other politicians the longer each crisis continues. The purpose of this study is to identify the communicative pattern of Mr. Guttenberg, which in the end lead to his resignation, while his popularity continues to be strong. With theories like Benoits apologia strategies, Bitzers rhetorical situation and Ryans kategoria and apologia speechset, the analysis of articles of the German mass medium ”Bildzeitung”, clearly mirrors Guttenberg’s tendency to react offended to personal accusations. While being able to handle accusations against his policy, this continuing communicative mistake provides an opportunity for his critics.

The aim of this study is to contribute further to the study of rhetoric in science. The essay will work as additional justification for the significant role rhetoric has in the science field. Starting in the rhetoric of science and everything it has to offer, this essay then concentrates on a specific area of science: mathematics. Specifically mathematics taught in Sweden to students in 9th and 10th grade. With the help of Lloyd F. Bitzers conceptual apparatus and Kim-Erik Berts questions of proof, this work concludes that there has been a shift in the use of proof in mathematics and therefore a shift in the basic scientific view that is taught in school. The proof has lost its convincing role. This both speaks for the important part that rhetoric plays in scientific studies, as well as the shift away from factual proofs as the most convincing.

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On the 12:th of April 2011, the Swedish tabloid magazine Expressen publishes a story, claiming that Ola Lindholm, presenter of critically acclaimed TV-show “Wild Kids” has been suspected and apprehended on cocaine allegations. The serious allegation called for Ola Lindholm to defend himself against the allegations. His only public response was a blog-post where he claimed his innocence, albeit with some reservations.   The purpose of this paper is to analyze Lindholm’s rhetorical defense. By applying Benoit’s theory of image restoration, the stasis theory and the rhetorical situation my goal is to find what strategies Lindholm’s defense consists of.   The analyses showed that Lindholm used four different kinds of image restoration strategies. The most salient strategies consisted of bolstering and attacking the accuser. By applying a proposition analysis it was possible to find textual themes used to either undermine the tabloid Expressen's credibility or to mitigate his own actions.   The results also point out that ethos and image restoration strategies are closely intertwined.

This study of the promise sayings elucidates the motif of victory as the book's macrodynamic theme. Through intentional examination, the thesis finds the issue epitomized throughout Revelation on two levels-formally (re structure) and materially (re content). Jesus as Victor over death and the dragon desires the Asian believers to be prepared for his soon coming. The victors are promised eschatological rewards if they overcome various internal and external threats. In mapping out the dramatic scenario Chapter 1 explores afresh such background issues as authorship and audience. The pagan religious environment, represented by the Artemis and emperor cults, is demonstrated to be adversarial. Chapter 2 looks at four situations in Revelationthe rhetorical, historical, apocalyptic, and prophetic. Their composite exigences point to an early dating in the late 60s. Chapter 3 postulates that chiasmus is Revelation's macrostructure, and a chiastic model is proposed. Chapter 4 examines several proposed forms for the seven letters, such as edicts, oracles, and epistles. We conclude that they are a mixtum compositum-best called prophetic letters. Chapter 5 explores the sociological significance of victory in the Greco-Roman world. Through the use of language such as vLKaw and images like the palm branch, John motivates his audience toward the ideal of victory. Chapter 6 investigates the text of the promises and their cotexts as reflected intertextually in traditions of biblical literature. Local references are also determined to contribute to a multivalent interpretation of the promise imagery. Chapter 7 surveys the eschatological fulfillment of the promises, especially in the new Jerusalem. The rewards of spiritual provision, heavenly place, and divine person serve to incite the saints to victory. Chapter 8 investigates the appropriation of the promises for the time and the text world of Revelation. A multiplicity of functions for the promise sayings is established. This study shows that the promises function as prophetic parenesis to help the saints endure the coming tribulation. The possibility and reality of such a fulfillment and the appropriation of the promises allow us to postulate that these promises to the victors are not vain pies in a very bleak sky! / Hierdie studie oor die belofte uitsprake in die briewe aan die sewe gemeentes in Openbaring 2- 3 lig die motif van oorwinning toe as die sentrale tema van makrodinamiese omvang in Openbaring. Deur middel van 'n doelgerigte ondersoek bevind die studie dat die saak van oorwinning die twee brandpunte in die boek Openbaring vorm, naamlik, op formele vlak (re metode en struktuur van Openbaring en van die studie), en materieel (d.i. inhoudelik). Jesus as oorwinnaar oor die dood en oor die draak, koester die sterk begeerte dat die gelowiges van Asie gereed meet wees vir sy spoedige advent. Netsoos die profete van die Ou Testament waarsku Johannes die gemeentes oor die netelige situasie waarin hulle hulself bevind ten opsigte van die sosiale, politieke en religieuse situasie. In hierdie konteks word aan die oorwinnaars bepaalde beloftes van eskatologiese belonings gemaak as hulle die interne bedreigings van valse leringe en van vervolgings van buite sou oork6m. Deur vrugbare gebruikmaking van die perspektief van intertekstualiteit word die siening gesubstansieer dat Johannes se gehoor/lesers daarvan kennis meet neem dat hulle situasie geensins verskil van die lotgevalle van God se volk ender vorige vreemde onderdrukkers socs die Babiloniers nie. Hoe sal die gelowiges hierdie uur van toetsing deurstaan? Ten einde hierdie hele dramatiese scenario uit te stippel, ontgin Hoofstuk 1 opnuut die velde van agtergrond socs outeurskap, eerste gehoor/lesers, en hulle religieuse omgewing. Dit word gestel dat die heidense religieuse omgewing, socs verteenwoordig deur die Artemis en keiserkultus, baie vyandiggesind van aard is. Hoofstuk 2 bekyk en interpreteer vier situasies wat in Openbaring teegekom word, naamlik, die retoriese, historiese, apokaliptiese, en profetiese. Die samegestelde aard van hierdie noodsituasie wys heen na 'n vroee datering van Openbaring, naamlik, in die laat sestiger jare van die eerste eeu, v66r die verwoesting van Jerusalem. In Hoofstuk 3 word beredeneer dat chiasme die mees geskikte beskrywing vir die struktuurvorm van Openbaring is. Met chiasme as heuristiese instrument kan aangetoon word dat die beloftes en hulle vervulling in Openbaring 2-3 ·n beduidende rel in die struktuur van die boek speel. Hierop volg Hoofstuk 4 waarin moontlike literatuurvorms vir die sewe briewe voorgestel word, naamlik, edikte, orakels, en epistels/briewe. Daar word voorgestel dat dit beskou meet word as mixtum compositum wat goedskiks profetiese briewe genoem kan word en wat sewe samestellende uitsprake omvat. Hoofstuk 5 ontsluit die sosiologiese beduidenis van die idee en verskynsel van oorwinning in die Grieks-Romeinse wereld. In Openbaring hou dit in dat Johannes beide verbaal (re die gebruik van die Griekse werkwoord VLKaw) en beeldsprakig (re 'palmtak') sy gehoor ge-inspireer het ten opsigte van die ideaal van oorwinning. Hoofstuk 6 ontleed die teks van die belofte uitsprake, en die ko-tekste soos wat dit intertekstueel weerspieel word in bybelse tradisies. Plaaslike verwysings word oak in ag geneem ten einde tot 'n polivalente interpretasie van die belofte-beeldspraak by te dra. Hoofstuk 7 gee 'n analitiese oorsig van die vervulling van die eskatologiese beloftes, veral ten opsigte van die nuwe Jerusalem. Die belonings van geestelike voorsiening, 'n hemelse woonplek, en van 'n goddelike persoon dien om die heiliges aan te spoor tot oorwinning oar die verbete vyande. Hierop volg Hoofstuk 8 wat die toe-eiening van die beloftes binne die boek Openbaring en vir die tyd en tekswereld van die boek self ondersoek. 'n Veelvuldigheid van funksies, wat verkry word uit 'n multidissiplinere eksegetiese metodiek, word vir die belofte uitsprake vasgestel en beskryf. Hierdie studie toon aan dat die beloftes van oorwinning aan die sewe gemeentes in KleinAsie funksioneer as profetiese vermanings, waarvan die beeldspraak ontleen is aan 'n verskeidenheid van bybelse tradisies. Die vervulling hiervan kan reeds al in Openbaring 19-22 gesien word. Dit toon verder aan dat, anders as in die geval van die gevalle Rome, die heilige stad genaamd Jerusalem op die oorwinnende bruid sal wag. Die moontlikheid en werklikheid van die vervulling en toe-eiening van die beloftes van Openbaring 2-3 regverdig dit om te postuleer dat hierdie beloftes beslis nie ydele 'koeke vir die hiernamaals' (d.i. "pies in the sky") is nie! Nee, die Openbaring aan Johannes was bedoel om 'n profesie van troos vir die volk van God te wees en dit funksioneer beslis as sodanig / Biblical and Ancient Studies / Thesis (D. Litt et Phil.)--University of South Africa, 1996.

The topic of the present dissertation is argumentation in the late statesman Olof Palme (1927-1986). One may reasonably think that the fascination for Palme is mainly due to his way of expressing his policy, and therefore also to his argumentation strategy. The theoretical background consists of Lloyd F. Bitzers’s theory on the rhetorical situation, Stephen E. Toulmin’s theory on the description of argumentation structures and on the notion of fallacy, as it appears in pragma-dialectics and informal logic. The rhetorical situation is used to identify vital presuppositions and conditions surrounding the analysed argumentation.Toulmin’s theoretical model is used to analyse structures in the argumentation, and the notion of fallacy is used to discover infringements upon these structures. The object of this analysis is the decisive electoral debates of autumn 1976 between Olof Palme and Thorbjörn Fälldin, held in Scandinavium, Gothenburg, Sweden. Palme had to think of a number of surrounding conditions, such as that the debate was decisive, the composition of the audience. Palme and Fälldin otherwise appeared to be rather equally equipped for the debate. Palme’s task was primarily to gain the number of votes needed to continue to keep social democracy in power. There seem to exist several levels making up his argumentation, grouped under attack and defence. Defence is in most cases based upon a strong connection with the social democrat tradition. The attack is more complicated, linked to Palme’s overall argumentative intention: to depict the non-socialists as a bad governing alternative, and the social democrats as a better one. Fallacies are regarded as instances of breaking the frame of rules that govern a critical discussion. Palme has several fallacy-like features in his argumentation. Among those, most common, are that he attacks the person Thorbjörn Fälldin, instead of the policy or party that he represents. Palme also starts from presupposed premises and tries to link the economic policy of the alliance to an intellectually-thought delimiting between liberal and conservative capitalism and social-democrat solidarity. He strives to portray the liberals and conservatives as money-orientated, whereas social democracy is depicted as people-orientated.Palme goes arguably too far at several moments during the debate,which possibly hurts his own argumentation. / Innehåller en 20-sidig utskrift från radions P1 från duellen mellan Palme och Fälldin i Göteborg den 1 sept 1976.

Syftet med denna fallstudie är att visa på en ökad förståelse kring regeringschefers förmåga att skapa förtroende sin kriskommunikation. Uppsatsen undersöker de tal till nationen som hölls av Sveriges statsminister Stefan Löfven och Storbritanniens premiärminister Boris Johnson vid Covid-19 pandemin under våren och hösten 2020. Uppsatsen utgår från ett retoriskt perspektiv och undersöker talens innehåll utifrån dess transkriberingar. Analysen utgår från uppsatsens teoretiska perspektiv som innefattar retorikens olika delar, appellformer och stilfigurer. Den utgår även från den retoriska situationen. Metoden som används är retorisk analys och utgår från uppsatsens disposition, argumentation, stil och retoriska situation. Den retoriska analysen skapar möjligheten att analysera och tolka talen både i sin helhet men också genom meningar, ord och tecken. Vidare diskuteras resultaten utifrån tidigare forskning och teoretiska perspektiv med ett fokus på politiskt förtroende och kriskommunikation.   Uppsatsen finner resultatet att regeringscheferna använder samtliga retoriska verktyg som undersöks i sina tal. Det framgår även att dessa verktyg används av regeringscheferna i syfte att öka förtroendet för dem som regeringschefer. Utifrån tidigare forskning går det se att både Löfven och Johnson fick ett ökat förtroende en kort tid efter att de första talen genomfördes, vilket indikerar att regeringscheferna kan ha lyckats uppnå ett förtroende genom sin kriskommunikation. / The aim of this case study is to gain more understanding of the head of government's ability to create trust in their crisis communication. The essay examines speeches to the nation, given by the Swedish Prime Minister Stefan Löfven and the British Prime Minister Boris Johnson, during the Covid-19 pandemic in the spring and fall of 2020. The essay uses a rhetorical perspective and examines the content of the speeches based on their transcripts. The analysis is based on the theoretical framework of the essay, which includes the rhetorical theory, three modes of persuasion and the figures of speech. It is also based on the rhetorical situation. The rhetorical analysis is the method used in the case study which focuses on the speech's disposition, argumentation, style and rhetorical situation. The rhetorical analysis makes it possible to analyze and interpret language both in its ensemble, but also through sentences, words, and signs. Furthermore, results based on previous research and theoretical perspectives are discussed with a focus on political trust and crisis communication.   The essay concludes that both Löfven and Johnson use all the rhetorical tools that are examined in their speeches. It is also clear that these tools are used by Löfven and Johnson to gain trust as Heads of Government. Based on previous research, it can be seen that both Löfven and Johnson gained increased trust shortly after their speeches were given, which indicates that the heads of government may have succeeded in gaining confidence through their crisis communication.

This study of the promise sayings elucidates the motif of victory as the book's macrodynamic theme. Through intentional examination, the thesis finds the issue epitomized throughout Revelation on two levels-formally (re structure) and materially (re content). Jesus as Victor over death and the dragon desires the Asian believers to be prepared for his soon coming. The victors are promised eschatological rewards if they overcome various internal and external threats. In mapping out the dramatic scenario Chapter 1 explores afresh such background issues as authorship and audience. The pagan religious environment, represented by the Artemis and emperor cults, is demonstrated to be adversarial. Chapter 2 looks at four situations in Revelationthe rhetorical, historical, apocalyptic, and prophetic. Their composite exigences point to an early dating in the late 60s. Chapter 3 postulates that chiasmus is Revelation's macrostructure, and a chiastic model is proposed. Chapter 4 examines several proposed forms for the seven letters, such as edicts, oracles, and epistles. We conclude that they are a mixtum compositum-best called prophetic letters. Chapter 5 explores the sociological significance of victory in the Greco-Roman world. Through the use of language such as vLKaw and images like the palm branch, John motivates his audience toward the ideal of victory. Chapter 6 investigates the text of the promises and their cotexts as reflected intertextually in traditions of biblical literature. Local references are also determined to contribute to a multivalent interpretation of the promise imagery. Chapter 7 surveys the eschatological fulfillment of the promises, especially in the new Jerusalem. The rewards of spiritual provision, heavenly place, and divine person serve to incite the saints to victory. Chapter 8 investigates the appropriation of the promises for the time and the text world of Revelation. A multiplicity of functions for the promise sayings is established. This study shows that the promises function as prophetic parenesis to help the saints endure the coming tribulation. The possibility and reality of such a fulfillment and the appropriation of the promises allow us to postulate that these promises to the victors are not vain pies in a very bleak sky! / Hierdie studie oor die belofte uitsprake in die briewe aan die sewe gemeentes in Openbaring 2- 3 lig die motif van oorwinning toe as die sentrale tema van makrodinamiese omvang in Openbaring. Deur middel van 'n doelgerigte ondersoek bevind die studie dat die saak van oorwinning die twee brandpunte in die boek Openbaring vorm, naamlik, op formele vlak (re metode en struktuur van Openbaring en van die studie), en materieel (d.i. inhoudelik). Jesus as oorwinnaar oor die dood en oor die draak, koester die sterk begeerte dat die gelowiges van Asie gereed meet wees vir sy spoedige advent. Netsoos die profete van die Ou Testament waarsku Johannes die gemeentes oor die netelige situasie waarin hulle hulself bevind ten opsigte van die sosiale, politieke en religieuse situasie. In hierdie konteks word aan die oorwinnaars bepaalde beloftes van eskatologiese belonings gemaak as hulle die interne bedreigings van valse leringe en van vervolgings van buite sou oork6m. Deur vrugbare gebruikmaking van die perspektief van intertekstualiteit word die siening gesubstansieer dat Johannes se gehoor/lesers daarvan kennis meet neem dat hulle situasie geensins verskil van die lotgevalle van God se volk ender vorige vreemde onderdrukkers socs die Babiloniers nie. Hoe sal die gelowiges hierdie uur van toetsing deurstaan? Ten einde hierdie hele dramatiese scenario uit te stippel, ontgin Hoofstuk 1 opnuut die velde van agtergrond socs outeurskap, eerste gehoor/lesers, en hulle religieuse omgewing. Dit word gestel dat die heidense religieuse omgewing, socs verteenwoordig deur die Artemis en keiserkultus, baie vyandiggesind van aard is. Hoofstuk 2 bekyk en interpreteer vier situasies wat in Openbaring teegekom word, naamlik, die retoriese, historiese, apokaliptiese, en profetiese. Die samegestelde aard van hierdie noodsituasie wys heen na 'n vroee datering van Openbaring, naamlik, in die laat sestiger jare van die eerste eeu, v66r die verwoesting van Jerusalem. In Hoofstuk 3 word beredeneer dat chiasme die mees geskikte beskrywing vir die struktuurvorm van Openbaring is. Met chiasme as heuristiese instrument kan aangetoon word dat die beloftes en hulle vervulling in Openbaring 2-3 ·n beduidende rel in die struktuur van die boek speel. Hierop volg Hoofstuk 4 waarin moontlike literatuurvorms vir die sewe briewe voorgestel word, naamlik, edikte, orakels, en epistels/briewe. Daar word voorgestel dat dit beskou meet word as mixtum compositum wat goedskiks profetiese briewe genoem kan word en wat sewe samestellende uitsprake omvat. Hoofstuk 5 ontsluit die sosiologiese beduidenis van die idee en verskynsel van oorwinning in die Grieks-Romeinse wereld. In Openbaring hou dit in dat Johannes beide verbaal (re die gebruik van die Griekse werkwoord VLKaw) en beeldsprakig (re 'palmtak') sy gehoor ge-inspireer het ten opsigte van die ideaal van oorwinning. Hoofstuk 6 ontleed die teks van die belofte uitsprake, en die ko-tekste soos wat dit intertekstueel weerspieel word in bybelse tradisies. Plaaslike verwysings word oak in ag geneem ten einde tot 'n polivalente interpretasie van die belofte-beeldspraak by te dra. Hoofstuk 7 gee 'n analitiese oorsig van die vervulling van die eskatologiese beloftes, veral ten opsigte van die nuwe Jerusalem. Die belonings van geestelike voorsiening, 'n hemelse woonplek, en van 'n goddelike persoon dien om die heiliges aan te spoor tot oorwinning oar die verbete vyande. Hierop volg Hoofstuk 8 wat die toe-eiening van die beloftes binne die boek Openbaring en vir die tyd en tekswereld van die boek self ondersoek. 'n Veelvuldigheid van funksies, wat verkry word uit 'n multidissiplinere eksegetiese metodiek, word vir die belofte uitsprake vasgestel en beskryf. Hierdie studie toon aan dat die beloftes van oorwinning aan die sewe gemeentes in KleinAsie funksioneer as profetiese vermanings, waarvan die beeldspraak ontleen is aan 'n verskeidenheid van bybelse tradisies. Die vervulling hiervan kan reeds al in Openbaring 19-22 gesien word. Dit toon verder aan dat, anders as in die geval van die gevalle Rome, die heilige stad genaamd Jerusalem op die oorwinnende bruid sal wag. Die moontlikheid en werklikheid van die vervulling en toe-eiening van die beloftes van Openbaring 2-3 regverdig dit om te postuleer dat hierdie beloftes beslis nie ydele 'koeke vir die hiernamaals' (d.i. "pies in the sky") is nie! Nee, die Openbaring aan Johannes was bedoel om 'n profesie van troos vir die volk van God te wees en dit funksioneer beslis as sodanig / Biblical and Ancient Studies / D. Litt. et Phil.