I denna uppsats har jag fokuserat på frågan om hur flygbolag på den skandinaviska marknaden verkar se på och hantera ämnet hållbarhet utifrån deras marknadsföringsmässiga kommunikation mot svenska folket och svensk media. Valda utifrån deras representativa ställning granskades SAS, Norwegians och BRAs pressmeddelanden och hemsidor på två olika sätt för att kunna avgöra deras syn och hantering av hållbarhetsaspekten för deras bransch. En kvalitativ innehållsanalys mätte först i vilken omfattning de alls berörde hållbarhetsämnet i sina pressmeddelanden. Sedan granskades de pressmeddelanden som visats handla om någon hållbarhetsrelaterad aspekt/åtgärd, tillsammans med hemsidornas hållbarhetsfokuserade innehåll, för att hitta teman och vinklingar i hur och vad de valde att kommunicera när de talade om ämnet. Resultatet visade att endast 3 av 90 pressmeddelanden under det senaste halvåret var marknadsföringsmässig kommunikation kring hållbarhet, och av dem stod BRA för två och SAS för ett. Hållbarhetskommunikationen var främst centrerad runt utsläppen av växthusgaser samt de tekniska lösningar och den resursoptimering de vidtar för att minska dessa och bli hållbara. Intensiteten med vilken bolagen tar sig an hållbarhetsämnet skiljer sig marknat mellan dem. Slutsatsen blir ändå att flyget utifrån det de visar i sin marknadsföringsmässiga kommunikation i pressmeddelanden och på hemsidorna, är att man ser det som något man behöver hantera och gör det defensivt. Vidare forskning krävs för att resultatet ska få ökad validitet.

Abstract Title: DREAMING OF A UNITED ‘NORDEN’ (The North) – Four central Nordic actors about the progress and extent of Nordic cooperation The Nordic cooperation are often spoken as in terms of a peaceful international cooperation that is built upon a wide range of similarities among its members, such as a common culture, language similarities and a related kind of political system etc. But in spite of the fact that these so called propitious factors are present, many of the attempts that has been made trying to bring the states of the North (Norden) closer together has turned out unsuccessfully. Therefore no far-reaching Nordic cooperation has come to be implemented. The aim of this essay is to find out what the main reasons could be why this has been the case. I have chosen to take a closer look at the motives given by the former Nordic Prime ministers Tage Erlander (Sweden), Karl August Fagerholm (Finland), Einar Gerardsen (Norway) and Mauno Koivisto (Finland). To find out their thoughts on this subject I have studied their (political) memoirs. The reason I have chosen these actors is because they have been personally involved in the attempts to deepen the Nordic cooperation, for example in such fields as economics and military defence. When trying to find out what can explain the extent of the Nordic cooperation I’m also interested in finding out if there is a certain kind of motives that are more dominant then others. Is it common culture, interests or leadership which is the most dominant category of motives? These three mentioned categories are taken from arguments given by different schools of international relations theories such as realism, liberalism etc. After analysing the memoirs I have been able to come to the conclusion that it according to Erlander, Fagerholm, Gerhardsen and Koivosto are motives concerning interests that have been the most determining factor when talking about motives that can explain the extent of the Nordic cooperation. Further we can conclude that these interests have been of both domestic as well as of international nature. But it also seems like we can’t ignore the case specific conditions when we’re trying to understand international relations, such as the Nordic cooperation.

Notre nouveau défi est de protéger l’environnement. Pour réussir cette tâche, beaucoup considèrent qu'il faut réduire notre consommation énergétique. Le développement des énergies renouvelables permettra la réduction des gaz à effet de serre ainsi que notre consommation énergétique. Les pays nordiques ont mis en place des politiques énergétiques différentes selon leurs ressources et leurs expériences. Mais il n'est pas facile de réduire la consommation d’énergie quand les besoins augmentent et qu'il est nécessaire de conserver un haut niveau de vie. Les choix politiques sont très importants surtout pendant ces temps de crise. Il est cependant possible d'utiliser cette nouvelle révolution verte pour relancer l’économie, créer des emplois et bâtir un développement durable respectueux de l’environnement. C'est le défi auquel sont notamment confrontées les économies de l'Europe du nord. Les pays scandinaves partagent la même culture et la même histoire, mais leurs politiques énergétiques sont différentes. Ainsi, la Norvège exploite les hydrocarbures, le Danemark a opté pour l’énergie éolienne, la Suède et la Finlande recourent à l’énergie nucléaire et l’Islande développe son potentiel géothermique. Les choix énergétiques y ont souvent été argumentés par la réduction des gaz à effet de serre, même si la réalité est parfois divergente, les pays nordiques sont sur le bon chemin pour constituer un modèle dans le monde pour le développement durable et pour montrer une nouvelle façon de vivre et une nouvelle façon de penser aux générations futures. / Our new challenge is to succeed in protecting the environment; we have to reduce our energy consumption. The development of renewable energies will decrease greenhouse gases and our energy consumption. The Nordic countries have set up a different energy policy, depending on their own natural resources and know-how. It’s not easy to reduce energy consumption when needs are increasing. Political choices are very important, especially during this crisis period. We must use this new green revolution to revitalize the economy, create employment and build a good sustainable development, which respects the environment and society. The Nordic countries share the same culture, history and language, but their energy policies are different. Norway has chosen hydrocarbons, Denmark wind power, Sweden and Finland nuclear power and Iceland geothermal energy. These choices have always been an argument for the reduction of greenhouse gases, even if the reality is sometimes different. The Nordic countries are setting a good example to the world in sustainable development and showing a new way of life and thinking for the next generations.

Diploma thesis deals with an analysis of tourism of Norway and relationship with the Czech Republic. A common charakteristic of destination Norway and it's corporate environment and approximation to marketing of destination as a general concept are part of the diploma thesis. The analysis of incomming and outgoing tourism of Norway, relationship with Czech Republic and promotion of Norway in our country is a practical part of the diploma thesis. The purpose of these thesis is to set apart Norway from statistics, analyses and charakteristics all of the Scandinavien countries and to make an analysis of the situation of Norway tourism with reference to the Czech Republic.

This thesis examines and explains how the three Scandinavian populist radical right parties, the Sweden Democrats, the Danish People’s Party and the Progress Party approaches the climate issue in their latest manifesto, and how it has changed over a period of ten years. By means of a content analysis and categorisations of climate scepticism, climate omission and climate measures, this thesis finds explicit evidence of climate scepticism in the Progress Party whereas there is no such evidence for the Sweden Democrats and the Danish People’s Party completely omits the issue. On the other hand, there is evidence of measures to fight climate change in the Progress Party, and the same goes for the Sweden Democrats. However, the only relevant difference when comparing the manifestos over a ten-year period is a decreased usage of statement connected to both climate scepticism and climate action in the Progress Party’s manifestos.

Diploma thesis deals with local polity, politics and policies in the Nordic countries. The main aim of this thesis is to study local polity, politics and policies in the Nordic countries and then identify what are the most important common features of these countries and the most significant differences between them. The first chapter deals with known theoretical approaches to distinctions between local government systems. This chapter presents some typologies of local government systems. Another four chapters are dedicated to local politics in the Nordic countries. The second chapter is focused on Sweden. The third chapter deals with Denmark. The fourth chapter is focused on Norway, while the fifth chapter on Iceland. The each of these four chapters is split into several subchapters, which are focused especially on competencies, tasks and duties of municipalities, structure and functioning of municipal institutions, forms of intermunicipal cooperation, number and size of municipalities, structure of municipal earnings and expenditures and other financing matters, electoral and party systems at local level, neighborhood councils, user democracy and free commune experiments. The last chapter summarizes and compares findings. Conclusion presents the most evident common features of local polity, politics and...

The party system of Iceland was always well-known for its strong stability and moderate nature typical for its whole modern development. But since the 1999 parliamentary election the Icelandic party system has been going through several changes and it is not appropriate to consider it nowadays as a traditionally stable party system with, in the long term, the dominant Independence Party. The party system is splitting off and the new parties are found out. Although after the 2013 election the system returned to the pre-2009 model, there is still an important question whether it reflects repeated stabilization of the Iceland political and party system, or it is only a reaction to the left-wing government in the years of 2009 to 2013. The aim of this thesis is to answer the following questions: is the Icelandic party system going through some changes of its structure or inter-party competition, and if so, is this transformation caused by the financial and bank crisis in 2008, or does it concern long- term transformations? Did the electoral shock in 2009 result from the reaction of the Icelandic voters to the financial crisis, or the election results were only another validation of the long- term Icelandic party system trend, namely by erosion of its traditional adjustment? In the analysis of the...

(in English): This diploma thesis examines Scandinavian countries at the turn of the 18th and 19th centuries and the changes behind the Napoleonic wars. This study is interdisciplinary and combines history, geo-policy, cultural and area studies. The main attention is dedicated to Norway, which has been in Union with Denmark since the 14th century, but not at an equal position. Danish support of the emperor Napoleon and the Danish affiliation to the Continental blockade caused a famine in Norway, which led to society-wide changes. By the fall of Napoleon Denmark was defeated likewise and must have signed the Kiel Treaty that gave Norway to Sweden. However, the Swedish-Norwegian union was created ten months after, because the Norwegians claimed independence, summoned the parliament, created the constitution and chose the king. Using three different perspectives (cultural, social-economical and historic-political), this diploma analyses the background of the Nordic events, explore reasons for actors' behaviour and examines the determinations of Nordic countries behind these historic occasions. The study uses the framework of Miroslav Hroch's national-build theory and inspects if the Norwegian national-build process reached the level of mass movements and accomplished the conditions to become an...

This essay concerns the relationship between humans and animals during the Late Iron Age, 450-1050 AD, in the Nordic region. The archaeological and osteological material studied is animal style ornamentation and inhumation and cremation graves. The essay is based on a human-animal perspective and is inspired by Human-Animal Studies (HAS). This perspective shows how an anthropocentric worldview and human exceptionalism have come to influence the previous research regarding humans and animals. From this perspective, the animal's agency becomes central, which means that the animal acts as its own subject that mutually affects people and each other. Several parallels between the animal style ornamentation and the osteological material are also apparent both within the previous research and within my own analysis. In the previous research, a secondary view of animals abounds, and the focus is on human agency. But in the study's analysis, it becomes clear how the animal's agency is present. In both materials examined, bodies are mixed and assimilated in different and unique ways. The interpretation of the material is that people during the Late Iron Age thought "with both people and animals" and that people wanted to be influenced by animals. There was a world view were all living beings were a transversal unit, a so-called zoe. Both humans and animals were becomings initiated in a process of eternal co-creation.

This qualitative study delves into the intricate relationship between gender equality policies and work-life balance in the Swedish professional landscape. Thematic analysis of narratives from four respondents reveals insights into "Perception of Gender Equality Policies," "Key Challenges in Balancing Career and Family Responsibilities," and "Organizational Practices and Cultures." Aligned with Herzberg's Balance Theory and Feminist Theory, the findings highlight the positive impact of gender equality policies, fostering inclusivity and challenging norms. Challenges persist, including gender role conformity, family prioritization stigma, and glass ceilings for women. Organizational culture and leadership play pivotal roles, with resistance varying across departments. The study extends discourse on policy effectiveness to Sweden, emphasizing nuanced considerations in the evolving work landscape. Resonating with prior research, it underscores the necessity of future studies on individual experiences, evolving work paradigms, and intersectionality to enhance gender equality policy implications. A vital step in understanding Swedish work dynamics, this research offers insights for policymakers, organizations, and scholars, aiming to inform policy improvements for a more equitable work environment.