Driven by the highly cyclical nature of their increasingly commoditised product offerings, many capital goods manufacturers are seeing the benefits of delivering services integrated with their core product offerings. Whilst existing research is almost unanimous in advocating the value of a servitization strategy, understanding how these product-service systems (PSSs) can be developed and delivered remains a significant challenge. The closely related PSS field, which has its heritage in the environmental and social science disciplines, is more mature in this area and a number of models have been proposed. The research reported within this thesis contributes to knowledge by investigating whether the approaches to PSS development, reported within the PSS literature, reflects the PSS development practice of servitized manufacturers. More specifically, soft systems methodology was used to explore the delivery of PSSs within the UK railway industry in order to gain an understanding of the implications for developing new PSSs. With this understanding, the existing approaches to PSS development were evaluated with respect to one servitized manufacturer through an in-depth single case study. The findings highlighted a number of significant differences between the practice of the servitized manufacturer and the literature. A survey was used to investigate whether the differences were generalisable to a larger sample of servitized manufacturers. The findings point towards the simplification of the reported phases within PSS development and the inclusion of a number of previously unreported processes and activities. Based on these results a new model of PSS development is proposed to better reflect the practice of servitized manufacturers. The model, consisting of four phases and seventeen processes, was operationalised in the form of a workbook and tested through application. Applying the workbook resulted in the successful creation of a number of new PSS concepts.

兩岸兵役制度的演變，雖然每一時期或階段不盡相同，但亦有其可變性與不可變性的本質。惟其差異與特色乃反映出，當時期兩岸互動、國內外政、經、軍形勢發展、假想敵能力、人口政策與民意及輿論的需要。 國家安全並非是一種靜態的概念，而是隨著時間之動態不斷的演進。因此，國際社會已將「國家安全」擴展成為綜合性安全。是以，就國防安全而言，兵役制度政策對軍事產生的效能外，同時也會影響、牽引到橫向的政治、經濟等安全戰略的目標與運作。 首先，在政治方面，徵兵制的兵役制度近來不斷地成為民意與輿論熱門議題，除了影響國軍建軍備戰工作外，亦影響到為國服務、犧牲的意願及國家生存與發展的安全。惟該等議題之爭議實已點出國人對「政府正當性支配」、「流通性」管道阻塞、兵役法的適法性與國家認同等疑慮。 其次，在經濟方面，徵兵制造成役男役前、役後的高失業率，除衍生出新的社會問題外，也造成附加價值高的勞動力閒置，而不利國家經濟發展與競爭力。在成本效益及國家財政支出上，徵兵制較募兵制所費不貲，其因在於訓練頻繁及人力資源運用缺乏彈性，導致人才錯置，難以人盡其才，阻礙工作效能與部隊戰力的提升。 最後，在軍事方面，徵兵制與募兵制對於軍隊屬性（攻勢或守勢）、兵力需求（傳統或高科技）、兵員素質（高技術、多專長）、社會工程（公民素養）、文人統制（軍文關係）與軍方籓籬（特殊階級、文化）等等議題，有著舉足輕重的影響力。然而，對我國而言，要順利漸進降低徵兵比例，提昇募兵比例，則需良好的兩岸關係、適當的規劃時間予以轉型、武器裝備的更新、準則的發展與修訂、訓練方式的改變與相關兵役制度配套措施循序漸進的執行，才能圓滿克竟其功，達到預期的目標。 / Although each period or stage of the cross-strait military service system evolution is not quite the same, but it still has the changeable and unchangeable essence. The differences and characteristics between them reflect the cross-strait interaction, development of domestic and diplomatic political, economical and military affairs, imaginary enemy ability, population policy and the need of public opinion at that time. The national security is not a static concept, but it is a process of unceasing evolution along with the time. Therefore, the international society has expanded the meaning of "the national security" into “the comprehensive security”. That is, for national defense security, except the efficacy brought by military service system policy to the armed forces, it can affect the goal and operation of crosswise political, economical security strategy as well in the meantime. First, in political aspect, conscription of the military service system continuously becomes popular subject of the public discussion these years, this kind of phenomenon influences not only the foundation in armed forces and preparation for war of the national troops, but also the wish to serve and sacrifice for the country, even influences the security of national survival and development. Only this dispute of the subject pointed out the qualms of our countrymen in "the government reasonable control", "circulation channel obstruction”,” the legality of military service law” and “ the recognition of our country”. Second, in the economical aspect, the conscription made the high rate of unemployment of our servicemen before or after service, then new social problem came out, highly appended value labor force left unused, these are all disadvantages for national economy development and competitive ability. Finally, in the military aspect, conscription and enlistingsystem have played a decisive role in the army attribute (offensive or defensive), the military strength demand (tradition or high tech), the soldier quality (high-tech, multi- specialties), the social engineering (citizen accomplishment), the civil governance (military and civilian relations) with the military hedge (special social class, culture) and so on. However, it also need steady cross-strait relations, suitable schedule for the reforms, weaponry renewal, development and revision of the criterion, change of the training method and the necessary measure of correlation military service system proceeded in an orderly way, for our country to gradually and smoothly reduces the proportion of conscription, increases the proportion of enlisting,and at last reach the anticipated and satisfactory goal.

Although they lead to several potential sustainability benefits, product-service systems are not intrinsically sustainable. Therefore, this thesis investigates the factors designers should consider in order to ensure sustainable results. A systematic literature review on product-service system and sustainability is combined with three interviews with product-service system providers. The results are analysed through the application of the Framework for Strategic Sustainable Development. The results of the systematic literature review show that there is no unified definition of sustainable product-service system and multiple approaches to address sustainability in product-service system design. By adopting the Framework for Strategic Sustainable Development, a definition of sustainable product-service system and a list of design criteria are developed. This thesis suggests which overarching aspects product-service system designers should consider to integrate a strategic sustainability perspective. The outcome of this thesis supports designers in understanding what a sustainable product-service system could be and what elements it should embed. By combining the definition and the list of criteria, designers can apply a systematic and strategic approach to integrate sustainability in product-service system offerings.

The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. Through previous research, five main factors were identified: Economical Value, Flexibility, Trust, Desire to Own and Peer Influence. Furthermore, some literature argue that environmental awareness has an influence on the consumers’ choice of consumption. Therefore, this factor is considered and used as a moderating variable in the conceptual model. The primary data was collected through an online questionnaire and the hypotheses were tested through multiple regression analyses. Seven out of the twelve hypotheses were accepted. The study also concludes that environmental awareness does not have a high impact on the model. The environmental awareness did only have a positive moderating effect in the peer influence factor. It was determined in the study that economical value has the highest impact on the model.

Submitted by Maicon Juliano Schmidt (maicons) on 2015-06-15T18:28:52Z No. of bitstreams: 1 Lívia Accioly Menezes da Silva.pdf: 2843537 bytes, checksum: d89f0eff69dfb14e63b0fed8baec825f (MD5) / Made available in DSpace on 2015-06-15T18:28:52Z (GMT). No. of bitstreams: 1 Lívia Accioly Menezes da Silva.pdf: 2843537 bytes, checksum: d89f0eff69dfb14e63b0fed8baec825f (MD5) Previous issue date: 2014-07-23 / Nenhuma / No mundo empresarial, a moda pode ser vista como uma estratégia utilizada por instituições e organizações para a construção e valorização da sua imagem dentro da sociedade. Muitas vezes, parte dessa estratégia inclui o desenvolvimento de uniforme para seus funcionários, já que este identifica os indivíduos como pertencentes a uma determinada organização. Nesse contexto, esta dissertação de mestrado tem como objeto de estudo os uniformes da primeira corporação feminina da Brigada Militar do Estado Rio Grande do Sul, apresentados sob a ótica do sistema produto-serviço, conceito essencial ao Design Estratégico. Sistema produto-serviço pode ser considerado como estratégia, analisando-se a interação estabelecida entre o produto e as demais esferas que norteiam o projeto. Assim, busca-se identificar de que forma os uniformes da Brigada Militar Feminina relacionam-se com a organização enquanto elemento de reforço da sua identidade dentro de um sistema produto-serviço. Para a realização desta pesquisa, foi desenvolvido um estudo de caso, por meio de entrevistas em profundidade com dois distintos grupos. O primeiro inclui o ex-governador do Estado do RS (1983-1987) e o estilista Rui Spohr, e o segundo grupo é integrado por um Coronel e uma Major da corporação estudada. Foi realizada uma análise das entrevistas, em conjunto com o acervo do Museu da Comunicação e os jornais do Estado (Zero Hora e Correio do Povo) e também do próprio estilista. Como principais resultados, têm-se que o uniforme foi analisado a partir de três categorias: elementos visuais, comunicação e comportamento –, e estas podem ser consideradas como elementos fortalecedores da identidade da corporação. / In the business world, fashion can be seen as a strategy used by institutions, specially related to the construction and valorization of their image in society. Often part of this strategy includes the creation and development of clothing to be used by the employees. This clothing, also known by uniform, identifies the individuals as part of a particular organization. In this context, this dissertation aimed to study the creation of the first female corporation of the Military Brigade of Rio Grande do Sul State’s uniform, analyzed by the perspective of the product-service system, an essential concept of Strategic Design. Product-service system can be considered as strategic, that analyzes the interaction established between the product and the other spheres that guide the design project. Thus, the goal of this paper was to identify how the uniforms of the Female Military Brigade relate to the organization as a means of strengthening their identity within this product-service system. For the development of this research, a case study was fulfilled, through in-depth interviews with two groups, that includes the former Governor of RS (1983-1987) and the stylist Rui Spohr on the first group, and the Colonel and a Major of the studied corporation on the second one. An analysis of interviews was held in conjunction with the Museum of Communication, the main newspapers of the State (Zero Hora and Correio do Povo) and also the designer himself and the designer himself. The main results show that the uniform can be analyzed from three different categories – visual elements, communication and behavior –, and indeed can be considered as empowering elements of the identity of the corporation.

Product-service systems (PSS), defined as a system of products, services, infrastructure, and networks that aims to satisfy customer needs, support business innovation and has the potential to lead to improved environmental performance. The adoption of PSS requires modifications in the business model of companies or even the creation of new ones. The decision to modify or create business models occurs in the fuzzy front-end through the development of proposals. In this sense, the creation of PSS proposals might assist the adoption of PSS business models in enterprises. However, companies still need support to adopt PSS business models due to three main reasons. First, most of the studies about PSS business models mention its importance but do not explore which content should compose such models. Second, PSS business models are explored considering a partial view of business model dimensions. Finally, there is a lack of methods and tools that support the adoption of PSS business models in the fuzzy front-end. Thereby, the aim of this study is to develop a method, named Configurator of PSS Proposals, to cope with these challenges and assist the creation of PSS proposals for current or new business models. By means of systematic literature review, consulting with experts and an explorative case study, the method was developed. It is composed by eight steps and each step addresses a business model dimension, e.g. value proposition. The steps encompass a range of tasks that must be performed in order to create a PSS proposal. To support carrying out the tasks, a help element is available. This help contains additional information to support the utilization of the method, such as: examples of companies that adopted PSS and hints of practices, methods and tools. To evaluate the method, it was applied through a case study in the context of a research project. The aim was to create a PSS proposal for a bicycle concept and verify whether the method reach its purpose, i.e. is able to support the creation of a PSS proposal. Final considerations include contributions and limitations of this study. An example of contribution of the method is provision of a shared knowledge about PSS between different areas of expertise. As limitation, the lack of application of the method in a real case is highlighted. Additionally, future research is addressed based mainly on the insights gathered in the second case study, e.g. the inclusion of new tasks and relations between them. / Sistema produto-serviço (SPS), definido como um sistema de produtos e serviços, infraestrutura e networks e que visa aumentar a satisfação de clientes, auxilia na inovação nos negócios e tem o potencial de levar à melhoria de desempenho ambiental. A adoção de SPS requer a criação ou modificação dos modelos de negócios das empresas. A decisão de criar ou modificar um modelo de negócio ocorre no fuzzy front-end por meio da criação de propostas. Desta forma, acredita-se que criação de propostas para SPS auxilia na adoção de modelos de negócio para SPS. No entanto, empresas requerem auxilio na adoção de modelos de negócio para PSS devido a três principais motivos. Primeiro, a maioria dos estudos sobre modelos de negócio para SPS mencionam sua importância, porém não exploram o conteúdo que deve compor esses modelos. Segundo, pesquisas sobre modelos de negócio para SPS levam em consideração uma visão parcial das dimensões de modelos de negócio. Finalmente, é constatada a carência de métodos e ferramentas que auxiliem na adoção de modelos de negócio para PSS no fuzzy front-end. O objetivo desse trabalho é desenvolver um método, denominado Configurador de Propostas de SPS, que guie empresas na criação de propostas de SPS para negócios novos e existentes. Por meio de revisão sistemática de literatura, consulta com especialistas e um estudo de caso exploratório, o método foi desenvolvido. Ele é composto por oito passos e cada passo aborda uma dimensão do modelo de negócios, como por exemplo, proposição de valor. Ainda, cada passo engloba várias tarefas que devem ser executadas para que a proposta de SPS seja criada. Como suporte para realizar as tarefas, um elemento ajuda foi criado. Este elemento inclui exemplos de empresas que adotaram SPS e dicas de práticas, métodos e ferramentas. Com objetivo de avaliar o método, uma aplicação no contexto de um projeto de pesquisa foi realizada, por meio de um estudo de caso. O objetivo dessa aplicação foi criar uma proposta de SPS para um conceito de uma bicicleta e verificar se o método alcança seu propósito, que é ajudar na criação de propostas de SPS. Considerações finais incluem contribuições e limitações do estudo. Um exemplo de contribuição do método é o fornecimento de um conhecimento compartilhado sobre PSS entre diferentes áreas de conhecimento. A falta de aplicação do método em um caso real é uma das limitações deste trabalho. Adicionalmente, pesquisas futuras são sugeridas, como por exemplo, a inclusão de novas tarefas no método e novas relações entre elas, conforme sugerido pelos participantes do segundo estudo de caso.

Product-service systems (PSS), defined as a system of products, services, infrastructure, and networks that aims to satisfy customer needs, support business innovation and has the potential to lead to improved environmental performance. The adoption of PSS requires modifications in the business model of companies or even the creation of new ones. The decision to modify or create business models occurs in the fuzzy front-end through the development of proposals. In this sense, the creation of PSS proposals might assist the adoption of PSS business models in enterprises. However, companies still need support to adopt PSS business models due to three main reasons. First, most of the studies about PSS business models mention its importance but do not explore which content should compose such models. Second, PSS business models are explored considering a partial view of business model dimensions. Finally, there is a lack of methods and tools that support the adoption of PSS business models in the fuzzy front-end. Thereby, the aim of this study is to develop a method, named Configurator of PSS Proposals, to cope with these challenges and assist the creation of PSS proposals for current or new business models. By means of systematic literature review, consulting with experts and an explorative case study, the method was developed. It is composed by eight steps and each step addresses a business model dimension, e.g. value proposition. The steps encompass a range of tasks that must be performed in order to create a PSS proposal. To support carrying out the tasks, a help element is available. This help contains additional information to support the utilization of the method, such as: examples of companies that adopted PSS and hints of practices, methods and tools. To evaluate the method, it was applied through a case study in the context of a research project. The aim was to create a PSS proposal for a bicycle concept and verify whether the method reach its purpose, i.e. is able to support the creation of a PSS proposal. Final considerations include contributions and limitations of this study. An example of contribution of the method is provision of a shared knowledge about PSS between different areas of expertise. As limitation, the lack of application of the method in a real case is highlighted. Additionally, future research is addressed based mainly on the insights gathered in the second case study, e.g. the inclusion of new tasks and relations between them. / Sistema produto-serviço (SPS), definido como um sistema de produtos e serviços, infraestrutura e networks e que visa aumentar a satisfação de clientes, auxilia na inovação nos negócios e tem o potencial de levar à melhoria de desempenho ambiental. A adoção de SPS requer a criação ou modificação dos modelos de negócios das empresas. A decisão de criar ou modificar um modelo de negócio ocorre no fuzzy front-end por meio da criação de propostas. Desta forma, acredita-se que criação de propostas para SPS auxilia na adoção de modelos de negócio para SPS. No entanto, empresas requerem auxilio na adoção de modelos de negócio para PSS devido a três principais motivos. Primeiro, a maioria dos estudos sobre modelos de negócio para SPS mencionam sua importância, porém não exploram o conteúdo que deve compor esses modelos. Segundo, pesquisas sobre modelos de negócio para SPS levam em consideração uma visão parcial das dimensões de modelos de negócio. Finalmente, é constatada a carência de métodos e ferramentas que auxiliem na adoção de modelos de negócio para PSS no fuzzy front-end. O objetivo desse trabalho é desenvolver um método, denominado Configurador de Propostas de SPS, que guie empresas na criação de propostas de SPS para negócios novos e existentes. Por meio de revisão sistemática de literatura, consulta com especialistas e um estudo de caso exploratório, o método foi desenvolvido. Ele é composto por oito passos e cada passo aborda uma dimensão do modelo de negócios, como por exemplo, proposição de valor. Ainda, cada passo engloba várias tarefas que devem ser executadas para que a proposta de SPS seja criada. Como suporte para realizar as tarefas, um elemento ajuda foi criado. Este elemento inclui exemplos de empresas que adotaram SPS e dicas de práticas, métodos e ferramentas. Com objetivo de avaliar o método, uma aplicação no contexto de um projeto de pesquisa foi realizada, por meio de um estudo de caso. O objetivo dessa aplicação foi criar uma proposta de SPS para um conceito de uma bicicleta e verificar se o método alcança seu propósito, que é ajudar na criação de propostas de SPS. Considerações finais incluem contribuições e limitações do estudo. Um exemplo de contribuição do método é o fornecimento de um conhecimento compartilhado sobre PSS entre diferentes áreas de conhecimento. A falta de aplicação do método em um caso real é uma das limitações deste trabalho. Adicionalmente, pesquisas futuras são sugeridas, como por exemplo, a inclusão de novas tarefas no método e novas relações entre elas, conforme sugerido pelos participantes do segundo estudo de caso.

<p>Developing a model of a service system and mobile units including cellphone, PDA, Laptop is an important preliminary step of designing the systems which could provide these units some convenient and entertainment services through common short range communication like blue tooth, wireless LAN, etc. </p><p>In this project, an ontology is created to represent this model. Meanwhile, some basic service rules are also programmed and combined with this ontology can be used to simulate some interactions between items inside this model. </p><p>The description of this model (ontology) has been made through Protégé and demonstrated by using its graphical interface. The rules have been created by using Jess and implemented with the ontology by using JessTab.</p>

Service science is an emerging multidisciplinary field concerned with the study of service systems and value co-creation. In recent years, the field has expanded considerably, growing to encompass a community of researchers and practitioners from a range of backgrounds and knowledge domains. However, very little research has focused on the study of service systems within the context of social-purpose organizations (SPOs), such as a nonprofit charitable organization or academic institution. We contend that SPOs represent a class of service systems that are understudied in service science, and the goal of this thesis was to contribute to the ongoing development of the disciplines theoretical foundations through an empirical study of a special type of SPO, the social enterprise. Through case-study research we surveyed five social enterprise organizations across Canada. Our findings point to a number of areas that suggest a conceptual bias towards service systems that are economically motivated and profit driven.

Service science is an emerging multidisciplinary field concerned with the study of service systems and value co-creation. In recent years, the field has expanded considerably, growing to encompass a community of researchers and practitioners from a range of backgrounds and knowledge domains. However, very little research has focused on the study of service systems within the context of social-purpose organizations (SPOs), such as a nonprofit charitable organization or academic institution. We contend that SPOs represent a class of service systems that are understudied in service science, and the goal of this thesis was to contribute to the ongoing development of the disciplines theoretical foundations through an empirical study of a special type of SPO, the social enterprise. Through case-study research we surveyed five social enterprise organizations across Canada. Our findings point to a number of areas that suggest a conceptual bias towards service systems that are economically motivated and profit driven.