Educators and researchers who study college alcohol use have explored shaping the campus environment as a method to positively influence college students' decisions regarding alcohol use. Existing literature has suggested that the interaction between the college students and the campus environment affects students' behavior (Goree & Szalay, 1996; Strange & Banning, 2001). The purpose of this study was to analyze how college and university viewbooks appeal to the different underlying dispositions of college students (non drinker vs. frequent drinker dispositions). The present study was also intended to identify whether college and university viewbooks are a part of the campus environment that affects students' behavioral decisions. The purposive sample included 51 college and university viewbooks from four different regions, six Carnegie Classifications, and an over-sampling of historically Black institutions. The findings revealed that college and university viewbooks appeal more to the non drinker dispositions than to the frequent drinker disposition. The findings also call into question previous scholarship suggesting that university recruitment materials have an influence on college student behaviors. / Master of Arts

Objective: To describe the intention for healthy eating and its correlates among southern Appalachian teens. Methods: Four hundred sixteen adolescents 14 to 16 years old were surveyed with self-administered questionnaires. Results: About 30% of the adolescents surveyed had definite intentions to eat healthfully during the next 2 weeks. The scales for perceived behavior control, attitude, perceived eating habits of significant others, and social support were shown to be fairly reliable (Cronbach's α=0.60 to 0.88). Perceived behavior control and attitude were positively associated with the intention for healthy eating. Conclusions: Better behavior control and more positive attitude may lead to a stronger intention for healthy eating.

Several recent chapters (Gilliland & Schepers, 2003; Skarlicki & Folger, 2001) have focused on an interesting question: If certain behaviors are perceived as fair or unfair, what antecedents lead to these fair or unfair behaviors? Gilliland and Schepers identify multiple antecedents, including organizational norms. This research examines how norms promote fair or unfair procedural behavior as defined by procedural fairness rules (ref. Leventhal, 1980). Drawing on recent social psychological work on norms by Cialdini and colleagues (for a review see Cialdini & Trost, 1998), the current research distinguishes between two norm elements: descriptive norms (i.e., what others actually are doing) and injunctive norms (i.e., what others believe an individual should be doing). A computerized performance allocation decision task was created to assess individuals' actual behavior in two studies. In each study participants were given normative information and then asked to complete four blocks of the allocation task. From computer-recorded data, measures of behavioral fairness were derived and a post-task survey elicited participants' self-perceived fairness: Both sets of fairness measures were used as dependent variables.Study 1 focused on descriptive norms and tested a prediction derived from Cialdini et al.'s (1990) work on norm salience theory: This theory suggests that the more salient a norm is, the greater an impact it will have. Study 2 also included descriptive norm element conditions, but focused too on the individual who was the source of the injunctive norm. Overall, results of these studies suggest that, at least for behavioral accuracy, norms do impact individuals' fair behavior. However, analyses of behavior and self-perception measures of fairness suggest that further refinement of behavioral measures and more research on the intersection of fairness and norms are required.

Cette thèse avait pour principal objectif d’explorer le caractère normatif de trois besoins dits fondamentaux : le besoin d’évaluer, le besoin de cognition et le besoin de clôture. Pour atteindre cet objectif, il nous a fallu dans un premier temps une validation rigoureuse des trois échelles de mesures habituellement utilisées : Need for Cognition Scale, Need to Evaluate Scale et Need for Closure Scale . Dans cette perspective, trois études distinctes relatives à ce processus de validation ont été effectuées. Une version française épurée pour chacune des échelles a été établie (partie 2, chapitres 1, 2 et 3). Puis à la manière dont cela est réalisé dans les travaux portant sur la normativité de l’internalité, nous avons eu recourt aux paradigmes des juges et d’identification pour tester notre hypothèse de normativité des besoins en vue de poser les premiers jalons d’une conception socio-normative des besoins. Selon le paradigme des juges, les résultats obtenus montrent que les individus évaluent mieux les individus manifestant une forte adhésion aux besoins d’évaluer, de cognition ou de clôture. En revanche, si le paradigme d’identification confirme nos hypothèses de normativité des besoins d’évaluer et de cognition, il manque à apporter un soutien évident à l’hypothèse de normativité du besoin de clôture / The main objective of this thesis was to explore the normative character of three needs known as fundamental: the need for cognitive, need to evaluate and need for closure. To achieve this goal, we initially needed a rigorous validation of the three scales usually used: Need for Scale Cognition, Need to Evaluate Scale and Need for Closure Scale. From this point of view, three distinct studies relative to this process of validation were carried out. A French version purified for each scale was established (part 2, chapters 1, 2 and 3).Then with the way in which that is carried out in work relating to the normatively of the internality, we had resorts to the Judges and identification paradigms to test our assumption of normatively of the needs in order to pose the first stakes of a socio-normative design of the needs. According to the Judges paradigm, the results obtained show that the individuals evaluate the individuals best expressing a strong adhesion with the needs to evaluate, of cognition or closure. On the other hand, if the identification paradigm confirms our assumptions of normatively of the needs to evaluate and cognition, it misses to give an obvious support for the assumption of normatively of the need for closure

Syftet med studien var att problematisera forskning om träningsberoende, utifrån ett diskursivt norm- och maktperspektiv. Tolv artiklar från forskningsfältet analyserades med Foucault och Baudrillards perspektiv om sociala normer och makt som teoretisk utgångspunkt. Resultaten i studien visade att den mest betydande, dock triviala, normen inom forskningen om träningsberoende var att en hög träningsmängd, vilket varierande från 4 timmar per vecka till daglig träning, ansågs vara skadlig och en signifikant riksfaktor för att utveckla träningsberoende. Denna normen användes också för att utöva makt inifrån den sociala kroppen. Vidare visade resultaten en brist på antagonism och motaktioner mot makten som både normer och diagnostiska modeller har i forskningsfältet. Såväl implikationer som förslag på framtida forskning inom området ges. / The purpose of this study was to problematize the research field of exercise dependence, through a discursive a norm- and power perspective. In the study twelve articles from the research field was analysed using Foucault and Budrillards perspective of social norms and power as theoretical base.The results showed that the most important, yet mundane, norm within the research field was that a high training volume, varying from 4 hours per week to daily exercise, was considered harmful and a significant riskfactor for developing exercise dependence. This norm was used to exercise power within the subjects body. Furthermore the results showed a lack of antagonism and counteractions towards the power that both norms and the diagnostic models possess in the resarch field. Implications of the results and future research directions within the research area is discussed in the study.Keywords: Discourse analysis, Exercise dependence, Social norm, Power

Syftet med den här studien är att undersöka vad förskollärare anser om social norm, beteendet hos barn i olika situationer, i förskolan och även om det stämmer överens med hur förskollärarna agerar i praktiken. För att ta reda på detta används både observationer och intervjuer. Tre olika förskolor besöks och tre olika förskollärare blir intervjuade i studien. Resultatet visar på att det finns en social norm över hur barn förväntas bete sig i förskolorna, exempelvis att de inte får springa inomhus. Men även att det kan vara miljön och personalen själva som är främsta orsaken till att ett barn avviker från mängden. Om miljön inomhus har stora och öppna ytor kan barn ta det som en inbjudan till att springa, vilket strider mot normen ”inget spring inomhus”. För att bidra till en lugn och trygg miljö för barnen finns det fasta rutiner och oskrivna regler som förväntas att följas av både barn och vuxna. Sociala normer i förskolan är att rutinerna görs till barnens rutiner. Barn tar efter både vuxna och kamrater, de formas efter hur andra ser på dem, det är därför viktigt att deras positiva sidor stärks istället för deras negativa sidor. Det är när de negativa sidorna stärks som det kan leda till en stämpling av barnet, att det exempelvis är bråkigt. Stämplingen i sin tur gör att det barnet blir själva problemet i stället för att det finns ett problem som kan lösas. Om ett barn ofta är med i olika sorters konflikter kan det av andra personer ses som bråkigt, barnet får en etikett, en osynlig stämpel som bråkigt. Man skulle kunna säga att stämplingen är synsättet man har på en specifik person.

Sexual violence is experienced by a number of North American women who, after being victimized, can develop a series of physical, psychological and financial consequences. As such, it is necessary to develop policies and programs that can better prevent this type of violence. This study aims to determine if the contents of the 2015 Ontario Health and Physical Education Curriculum at the 9th grade level includes central themes and components that are detailed in the literature to be needed to deter sexual violence perpetration. Through the development and application of a theoretical framework of knowledge, this research project conducted a deductive qualitative content analysis on the 2015 Ontario Health and Physical Education Curriculum. Information used to evaluate the Curriculum includes central themes identified in the literature as being pertinent to the prevention of sexual violence and the use of the social norms theory. Overall, it was determined that while the 2015 Ontario Curriculum addresses most literature themes associated with sexual violence perpetration and school-based programming, it contains certain limitations that will likely make it a less effective program.

The purpose of this thesis was to explore if there are emotional dilemmas in environmentally aware individuals, stemming from conflicts, resulting in their environmental personal transportation behaviour. This study uses the dialogic, relational interview method to explore possible conflicts in participants' personal transportation choices. The analysis seems to indicate that there is an apparent emotional tangle in individuals when confronted with possible double binds that put their environmental beliefs in conflict with other important aspects in their lives. The personal dilemmas they feel revolve around social pressures and their personal identities and leave them feeling conflicting emotions and strong amounts of guilt. The findings show the importance of reframing pro-environmental activities in ways that help negate the secondary injunctions that may people feel.

国立情報学研究所で電子化したコンテンツを使用している。

Syftet med denna studie var att undersöka om motion och träning kan förklaras med hjälp av teorin om planerat beteende. Genom en kvantitativ metod i form av enkäter, kom 178 respondenter att besvara frågor om bland annat beteende, avsikt, attityd, upplevt normsystem och upplevd känsla av kontroll, kopplat till motion och träning. Resultatet i denna studie visade att nästan 80 % motionerade i minst 150 minuter per vecka, och att över 90 % tycker att det är hälsosamt att träna. Vidare kan man se att de som tränar upplever en positivare attityd och högre upplevd känsla av kontroll, än de som inte tränar, något som också är statistisk signifikant. Framtida forskning bör fokusera på att öka attityden till motion och träning, främst genom att öka kunskaperna om effekterna som motion och träning ger till hälsan.