El presente trabajo de investigación tiene como objetivo presentar y desarrollar un proyecto de implementación del modelo Lean Startup en la empresa Cremoladas L7 a fin de aumentar la competitividad de las PYMES a través del posicionamiento de marca y presencia digital, a fin de incrementar su nivel de exposición a nuevos clientes y generar mayores oportunidades de crecimiento y expansión. En ese sentido, se presenta el trabajo de investigación de artículos científicos que brinden mayor sustento en por qué muchas PYMES no alcanzan un nivel de competitividad adecuado o se quedan en el tiempo y llegan incluso a desaparecer. Seguidamente, se identifica el problema en la empresa del caso de estudio, mediante la realización de diferentes tipos de análisis empleando herramientas de gestión y calidad como FODA, Matriz de Análisis de Factores Externos (Matriz EFE), Matriz de Análisis de Factores Internos (Matriz EFI), Matriz de Perfil Competitivo (MPC) y el Árbol de Problemas. A continuación, se presenta la propuesta de solución que involucra herramientas de gestión como el Business Model Canvas (BMC) y la aplicación de la metodología Lean Startup. Finalmente, se presentan los resultados de la implementación de la propuesta de solución mediante indicadores de gestión y marketing digital para tomar la decisión de continuar con lo propuesto o volver a la fase de creación con lo aprendido. / The objective of this research work is to present and develop an implementation project of Lean Startup model in the company Cremoladas L7 in order to increase the competitiveness of SMEs through brand positioning and digital presence, in order to increase their level of exposure to new customers and generate greater opportunities for growth and expansion. In this sense, the authors present scientific articles that provide greater support on why many SMEs do not reach an adequate level of competitiveness or sticks in time and even disappear. Next, the problem in the company in the case study is identified, by performing different types of analysis using management and quality tools such as SWOT, External Factors Analysis Matrix (EFE Matrix), Internal Factors Analysis Matrix (EFI Matrix), Competitive Profile Matrix (MPC) and the Problem Tree. Then, the authors present the solution proposal that involves management tools such as the Business Model Canvas (BMC) and the application of the Lean Startup methodology. Finally, the results of the implementation of the solution proposal are presented through management and digital marketing indicators to make the decision of continue with what is proposed or return to the creation phase with the lessons learned. / Tesis

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Die Broschüre stellt 20 Startups vor, die in ihrer Planungs- und Startphase, aber auch darüber hinaus von der IHK Dresden begleitet wurden.

Leadership has been of the highest interest for decades as leaders are one of the main factors for organisational success. However, when understanding start-ups the classical leadership theories lack insight into how a leader can grow and thrive together with the organisation. The most used theories today determine what is generally understood as good and bad leadership styles. However, these fail to incorporate the start-ups' unique position and the leaders´ dynamic relationship with their organisation. Start-ups act in new, uncertain environments and more than two-thirds end up failing before growing into an established organisation. The critical phase in which the leaders could affect whether a start-up shall grow or fail is called the transition phase.  This study therefore aims to understand the perspective of leaders in start-ups through growth. By looking through the leaders' perspective, the study investigates how the transformational- and transactional leadership affect start-ups through growth. The second aim of the thesis is to gain a further understanding of the managerial challenges leaders face due to start-up growth.  The study was conducted through qualitative interviews with CEOs and top managerial founders of start-ups in the Northern region of Sweden. The studies managers had all been part of the organisation's growth journey and provided unique insights into the mind of a leader.  The findings portray two main trends of leadership, proactive and reactive. These findings provide insight into the importance of knowledge and positive attitudes toward change as contributing factors for proactively working towards adaptation and development. The findings also portrayed that managerial challenges are mostly connected to the lack of knowledge of leadership. The study concludes with a proposed framework, introducing a complementary dimension to the body of literature on leadership and growth. The dimensions are “Knowledge of leadership” and “Positive attitudes of change”.

Open innovation is a term that has become popularised over the years, due to changes in how business is done as a result of globalisation and digital transformation. Efforts are being made by incumbent companies to collaborate with external parties to a greater extent, and at the same time, the startup landscape has contributed with new technologies and innovations that in some cases have disrupted markets. A collaboration between large companies and startups can bring about positive synergies since these two types of organisations are different and have the possibility to complement each other. This master thesis looks into the outside-in model of open innovation, specifically examining corporate accelerator programs and incubation hubs from a startup perspective. The following research explores what key services that are offered within these corporate programs and how they can be improved according to startups that have previously partaken in them. This research is a qualitative study with an abductive approach. As part of the research, 10 semi-structured, in-depth interviews were held with representatives from a variety of startups. The major services desired by the interviewees to be included in corporate-run startup programs range from access to internal and external networks to putting more focus on a variety of funding alternatives. Early-stage startups expressed the desire of receiving help with understanding their market and customers. The key improvement areas brought up by the startup companies included the presence of internal champions that can help speed up certain processes and act as a facilitator for important meetings. Many startups point to the importance of having the influence to customize their program experience. In addition, accelerator and incubator employees with previous entrepreneurial experience are considered very helpful by the startups since they can grasp the struggles of the startup in a better way. Furthermore, to have more financing opportunities is desirable. / Genom åren har öppen innovation blivit alltmer populariserad,på grund av förändringar i hur affärer görs till följd av globalisering och digital transformation. Stora företag satsar i större utsträckning på att samarbeta med externa parter, och samtidigt har startup ekosystemet bidragit till ny och radikal teknologi och innovationer som har rubbat vissa marknader. Ett öppen innovation-samarbete mellan ett stort företag och en startup kan bidra positiva synergier eftersom dessa två typer av organisationer är olika och har möjlighet att komplettera varandra. Detta examensarbete undersöker den så kallade outside-in modell för öppen innovation, mer specifikt undersöks företagsacceleratorer och företagsinkubatorer från ett startup-perspektiv. Följande forskning undersöker vilka nyckeltjänster som erbjuds inom dessa företagsprogram och hur de kan förbättras enligt startups som tidigare har deltagit i dem. Denna studie är en kvalitativ studie med en abduktiv ansats. Som en del av forskningen hölls 10 semistrukturerade djupintervjuer med representanter från en rad olika startups. De viktigaste tjänsterna som eftertraktas av intervjuobjekten som del av företagsacceleratorer och företagsinkubatorer gäller tillgång till interna och externa nätverk, som i sin tur kan förse tillgång till flera olika finansieringsalternativ. Startups som befinner sig i en tidig utvecklingsfas uttryckte en önskan att få hjälp med att förstå deras marknad och kunder. Förbättringsområden som identifierades av startupföretagen omfattar förekomsten av internal champions, som kan hjälpa till att påskynda vissa processer och som kan facilitera viktiga möten. Många startups pekar på vikten av att ha inflytande över att anpassa sin programupplevelse. Dessutom är accelerator- och inkubatormedarbetare med tidigare entreprenöriell erfarenhet väldigt eftertraktade, eftersom de kan förstå sig på startupföretagen på ett bättre sätt. Vidare, är det önskvärt att ha fler finansieringsmöjligheter.

Swedish tech startups are at the forefront of innovation and growth. Startups however often face challenges in knowledge management, due to their fast paced growth. The purpose of this study is to explore how Swedish tech startups work with knowledge management in order to utilize inbound open innovation across a company. The study takes on an abductive approach. Furthermore, the study is qualitative including data gathered through semi-structured interviews with eleven Swedish tech startups. The findings show that the investigated tech startups work with knowledge management systems to transfer explicit knowledge, but tacit knowledge is communicated verbally, as the systems do not successfully facilitate the transfer of tacit knowledge, nor fully support the conversion from information to knowledge. Furthermore, employees have a high level of operative freedom and initiate collaboration and networking when needed. The investigated companies selectively hire like-minded people to create a culture that facilitates information sharing and collaboration through internal commitment across the organization. Top management is important to the overall structures and in communicating the company vision, while lower-level managers support and ease the daily operations. These activities strengthen a company's knowledge management and in turn its ability to utilize inbound open innovation. Overall, it is also evident that the startups are challenged by their fast paced growth, affecting all four researched dimensions of knowledge management.

The recently coined term, Impact Startup, and its rising popularity on the global scene proves its importance as a subject of research. As startups are considered key players in changing the status quo and breaking barriers, they are considered crucial in overcoming some of the most evident issues of today. Utilizing an approach based on previously validated content analysis methods, this study aims to shine a light on the relatively unexplored topic by identifying the key qualities of Impact Startups. Looking into how these organizations communicate about themselves and comparing the findings with the compiled theoretical definition of Impact Startups, we can evaluate the alignment of theory with practice and gain a deeper understanding of the trending phenomenon. Finding that Impact Startups should effectively change the social and/or environmental status quo we conclude that they should be categorized as, Social Impact Startups, Environmental Startups, and Total Impact Startups. Further results of this investigation highlight the importance of distinguishing between Mature Impact Organizations and Impact Startups. This study contributes extensively to the understanding we have of Impact Startups and lays the foundation for further research and establishing legitimate qualifications of Impact.

Practical modern product development, specifically rapid, lean efforts to create new disrupting or specialized products, face constraints that require modified requirements elicitation (RE) techniques. Requirements elicitation conventions have not been updated to address the challenges of these approaches, and industry practitioners lack the tools to select the most efficient techniques. This study examines the RE approaches performed by three resource-limited teams conducting discontinuous new product development through a multi-case study to identify gaps between the literature and practice, with suggestions to fill them. Our findings suggest modern RE practices and challenges closely reflect those found by studies on RE in agile development, highlighted by a limited variety of techniques and a focus on user feedback despite user unavailability, resulting in partially complete and validated requirements. We suggest further investigation into practical technique selection, development of technique metrics, and a technique selection literature review to practitioners prior to RE.