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Tecendo Fios, Fazendo HistÃria: a AtuaÃÃo OperÃria na Cidade-FÃbrica Rio Tinto (ParaÃba, 1959-1964) / Weaveeing Wires, Making History: the Laboring Performance in City-Plant River Tinto (ParaÃba, 1959-1964)Eltern Campina Vale 06 July 2008 (has links)
Conselho Nacional de Desenvolvimento CientÃfico e TecnolÃgico / nÃo hà / Esta dissertaÃÃo estuda os embates operÃrios no perÃodo 1959 -1964, no
contexto da histÃria do movimento operÃrio paraibano. Aborda inicialmente a
construÃÃo da FÃbrica Rio Tinto, entre 1917 e 1924, empreendimento descrito
na imprensa e nos registros dos memorialistas, de modo grandiloqÃente, pois
em sua visÃo, a fÃbrica impulsionou a economia da regiÃo e da ParaÃba. As
primeiras greves em 1930, a criaÃÃo do Sindicato em 1932, a vigilÃncia e
repressÃo aos operÃrios comunistas, bem como as paralisaÃÃes de 1946 e
1951, sÃo aqui estudadas como experiÃncias de classe, em seu processo de
organizaÃÃo, em seus conteÃdos de heranÃa e partilha. Destaca-se tambÃm o
ascenso da organizaÃÃo dos trabalhadores entre 1959 e 1964, em Rio Tinto,
como nÃcleo significativo do movimento operÃrio paraibano, compondo sua
agenda de reivindicaÃÃes, alÃando vitÃrias, sofrendo reveses e, realizando
articulaÃÃes no plano da polÃtica eleitoral. A anÃlise dos processos trabalhistas,
como uma via na conquista de direitos, identifica as questÃes trabalhistas como
expressÃo de conteÃdo de luta dos trabalhadores. Em estudo ainda, a
conjuntura de 1960, com a eleiÃÃo do operÃrio AntÃnio Fernandes para o
sindicato e à prefeitura da cidade-fÃbrica em 1963, bem como a repressÃo ao
movimento operÃrio em Rio Tinto com o Golpe civil-militar de 1964. / This essay studies the workersâ collisions in the period of 1959 through 1964,
emphasizing the labour movement in ParaÃba. It approaches, initially, the
construction of the Rio Tinto Factory, between the years of 1917 and 1924,
undertaking described in the press and in memoirs as a great enterprise, since,
in their vision, the factory developed the economy of the region and of ParaÃba.
The first strikes in 1930, the creation of the workerâs union in 1932, the watch
and repression of the communist labourers, and also the paralyzations in 1946
and 1951, are studied here as classesâ experiences, in its organizational
process, and in its contents of heritage and division. It accentuates the
ascension of the workersâ organization in Rio Tinto between 1959 and 1964, as
an essential center of the labour movement in ParaÃba, putting into practice
their agenda of demands, conquering victories, suffering reverses and
articulating in the electoral politics. The analysis of the workersâ processes, as a
way of conquering rights, identifies the labour issues as an expression of the
workersâ struggle. It is also studied the conjuncture of 1960, with the election of
the labourer AntÃnio Fernandes for the union and for the city hall of the factorytown
in 1963, and the repression of the labour movement in Rio Tinto after the
coup dâÃtat civil-military of 1964.
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Biossorção do corante têxtil vermelho 4B utilizando resíduos agroindustriais após colonização fúngica / Biosorption of the textile dye red 4B using agroindustrial residues after fungal modification.Crespão, Laianne Mayara Pezenti 02 March 2017 (has links)
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Previous issue date: 2017-03-02 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / Universidade Estadual do Oeste do Paraná / The presence of dyes in water bodies, even at low concentrations, can cause serious problems in aquatic biota and human health. In this way, this work aims at the use of agroindustrial residues as adsorbent material, since this material is found in large quantities and at a lower cost than other adsorbents generally used, however, it is necessary to evaluate the interaction between the adsorbent material and the pollutant of Interest, as well as to verify the parameters that exert influence in this interaction. Therefore, this work evaluated the capacity of the sugarcane bagasse and pupunha palm heart, in the in natura forms and after fungal colonization, where the residues were used as substrate for the cultivation of the edible fungus Pleurotus ostreatus, in the Biosorption of the reactive dye Red 4B. The characterization of the materials was performed using MEV, FTIT, Boehm titration, Zero Load Point and Thermogravimetry. The biosorption assays evaluated the influence of pH, contact time, concentration and temperature, where pH 2.0 was obtained as the most favorable in all biosorbents tested. The contact time required for the system to equilibrate was 260 minutes for the biosorbents of cane in natura, colonized cane and in natura palmito, where only the colonized palmito required a time of 400 minutes. All biosorbents followed the kinetic model of Pseudo-Second Order. The experimental data obtained in the equilibrium test (influence of concentration) were adjusted to the Langmuir isothermal model for the biosorbents of Cana in natura and Freundlich for the colonized, with the maximum biosorption capacity (Qeqmax) found of 37.13 mg.g -1 and 10.63 mg.g-1 respectively. The palmito biosorbents presented Qeqmax of 6.98 and 10.68 for the in natura and colonized forms respectively, both of which were better adjusted to the Langmuir model, suggesting that the dye removal occurs in a monolayer on the surface of both biosorbents. It was also verified the influence of the temperature in the process, where for sugarcane, isothermal curves were constructed at 3 different temperatures, where it was observed that in higher concentrations, the increase of the temperature causes a decrease in the biosorption of the dye, Indicating that it is an exothermic process. The thermodynamic models applied to the inorganic and colonized palmito biosorbents indicated an endothermic process for both, with a small increase in biosorption capacity as a function of temperature increase, when the solution at the tested concentration (50.0 mg.g- 1). Finally, when testing the biosorbents in industrial effluent, all demonstrated good efficiency in the removal of the red dye 4B present in aqueous medium, following the same behavior obtained in the tests with synthetic solutions. / A presença de corantes em corpos hídricos, mesmo em baixas concentrações, pode causar sérios problemas na biota aquática e na saúde humana. Desta forma, este trabalho visa o uso de resíduos agroindustriais como material adsorvente, visto que este material é encontrado em grandes quantidades e com menor custo do que outros adsorventes geralmente utilizados, entretanto, é necessário avaliar a interação entre o material adsorvente e o poluente de interesse, assim como verificar os parâmetros que exercem influência nesta interação. Sendo assim, este trabalho avaliou a capacidade do bagaço de cana-de-açúcar e da bainha de palmito pupunha, nas formas in natura e após colonização fúngica, onde utilizou-se os resíduos como substrato para o cultivo do fungo comestível Pleurotus ostreatus, na biossorção do corante reativo Vermelho 4B. A caracterização dos materiais foi realizada utilizando MEV, FTIT, Titulação de Boehm, Ponto de Carga Zero e Termogravimetria. Os ensaios de biossorção avaliaram a influência do pH, tempo de contato, concentração e temperatura, onde obteve-se o pH 2,0 como sendo o mais favorável em todos os biossorventes testados. O tempo de contato necessário para que o sistema entre em equilíbrio foi de 260 minutos para os biossorventes de cana in natura, cana colonizada e palmito in natura, seno que apenas o palmito colonizado necessitou de tempo de 400 minutos. Todos os biossorventes seguiram o modelo cinético de Pseudo-Segunda Ordem. Os dados experimentais obtidos no teste de equilíbrio (influência da concentração) foram ajustados ao modelo isotérmico de Langmuir para os biossorventes de Cana in natura e Freundlich para a colonizada, sendo a capacidade máxima de biossorção (Qeqmáx) encontrada de 37,13 mg.g-1 e de 10,63 mg.g-1 respectivamente. Já os biossorventes de palmito apresentaram Qeqmáx de 6,98 e 10,68 para as formas in natura e colonizado respectivamente, sendo ambos melhor ajustados ao modelo de Langmuir, sugerindo que a remoção do corante ocorre em monocamada sobre a superfície de ambos os biossorventes. Verificou-se ainda a influência da temperatura no processo, onde para cana-de-açúcar, construiu-se curvas isotérmicas em 3 diferentes temperaturas, onde observou-se que em concentrações maiores, o aumento da temperatura provoca uma diminuição na biossorção do corante, indicando se trata de um processo exotérmico. Os modelos termodinâmicos aplicados para os biossorventes de palmito in natura e colonizado, indicaram um processo endotérmico para ambos, com um pequeno aumento da capacidade de biossorção em função do aumento da temperatura, quando utilizada solução na concentração testada (50,0 mg.g-1). Por fim, ao testar os biossorventes em efluente industrial, todos demonstraram boa eficiência na remoção do corante vermelho 4B presente em meio aquoso, seguindo o mesmo comportamento obtido nos testes com soluções sintéticas.
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Estampas na tecelagem brasileira: da origem à originalidade / Printed textile design in Brazilian textiles: from origins to originality.Luz Garcia Neira 13 August 2012 (has links)
A indústria têxtil brasileira viveu seu apogeu econômico nas décadas de 1950, 1960 e 1970. Seus expressivos números, associados ao clima eufórico nacionalista, contribuíram para transformar esse setor num segmento importante para a consolidação de sentidos acerca da existência de uma identidade nacional, que se teria dado por meio da produção de estampas genuinamente brasileiras. Com base nessa hipótese, esta pesquisa dedica-se a explorar o processo de produção de sentidos nacionalistas e patrióticos implantados e difundidos por imagens, tendo como metodologia principal a investigação dos processos internos da indústria e a observação da divulgação dada à atuação da indústria têxtil naquele período. Procura-se comprovar que os sentidos produzidos foram decorrentes bem mais de um discurso eficiente do que de uma criação autêntica ou genuína que tenha havido nesse setor. / The Brazilian textile industry reached its apogee in the period 1950-1970. The widespread impact it made in a climate of euphoric nationalism, led to this sector being turned into a means of strengthening feelings about the existence of a particular Brazilian national identity, which it achieved by producing printed designs that were genuinelyBrazilian. On the basis of this supposition, this research project is devoted to exploring the way nationalistic and patriotic feelings have been instilled and spread through images, by employing a methodology that mainly involves investigating the inner processes of industrialisation and the observation of the promotion of the textile industry in that period. The study seeks to support the view that the feelings that have been evoked, arise more from an effective discourse than any authentic or genuine creation that has taken place in this sector.
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Levantamento de linhagens do acervo de culturas tropicais para tratamento biológico de efluentes de indústria têxtil / Determination of strains from the collection of tropical culture collection for biological treatment of effluents from textile industryCasellato, Aline Maria Furquim 05 June 2012 (has links)
Orientadores: Elias Basile Tambourgi, Rodrigo de Oliveira Moraes / Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Engenharia Química / Made available in DSpace on 2018-08-20T15:15:47Z (GMT). No. of bitstreams: 1
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Previous issue date: 2012 / Resumo: O corante azo é o mais utilizado nas indústrias têxteis. Esse tipo de corante é considerado recalcitrante devido à presença de anéis aromáticos em sua molécula. Quando inserido no meio ambiente, causam danos ambientais, como a interferência na absorção e na reflexão da luz no meio aquático, e pode ser carcinogênico e mutagênico, tanto com a molécula na íntegra como após a descoloração. Trabalhos com a degradação do corante com microrganismos, especialmente bactérias, têm resultado em excelente redução do composto, e o benefício ambiental se sobrepõe aos tratamentos físico e/ou químico. Neste estudo, uma bactéria anaeróbia facultativa foi utilizada para descolorir nove corantes do tipo azo. A bactéria do acervo da Coleção de Culturas Tropical foi autenticada como Shewanella putrefaciens e sua referência é CCT 1967. Foi realizado um planejamento fatorial fracionário para se observar os efeitos das variáveis (temperatura, pH, microrganismos, meio de cultura, utilização de agitação) para a descoloração dos corantes. A melhor condição encontrada para a análise foi temperatura a 25 °C e pH 8,5. O resultado, nestas condições, foi à descoloração de sete corantes, sendo que em um corante houve precipitação do composto, depois de centrifugado e, em outro, não houve descoloração. A análise em condições aeróbias também foi realizada, e o resultado não foi satisfatório para nenhum dos corantes em análise / Abstract: The azo dye is the most widely used in the textile industries. This type of dye is considered recalcitrant due the presence of aromatic ring in the molecule. When it insered in the environment, cause environmental damage, like the interference in the absorption and reflection of light in the aquatic environment, and can to be carcinogenicand mutagenic, molecule with both the full and after decolonization. Research with the degradation of dye used microorganisms, especially bacteria, it have result in excellent reduction of compound, and the environmental benefit overlaps the treatment and / or physical chemical. In this study, a facultative anaerobic bacterium was used to decolorize nine dyes of azo type. The bacteria in the Tropical Culture Collection was certified how Shewanella putrefaciens and reference it is CCT 1967. This was a fractional factorial planning in order to observe the effects of variables (temperature, pH, microorganisms, culture medium, the use of agitation) for the decolorization of dyes. The better condition analysis was determined for temperature 25 °C and pH 8,5. The result, under these condition, was the decoloration of seven dyes, and in a dye was the precipitation of compound and, in other, not decolorazid. The analysis in condition aerobic was also performed, and the result was not satisfactory for any of the dyes in question / Mestrado / Sistemas de Processos Quimicos e Informatica / Mestre em Engenharia Química
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台灣紡織產業分析及客製化ERP系統導入之研究 / A Case Study on the Implementations of Customized ERP Systems in the Textile Industry of Taiwan曹曉虹, Tsao, Hsiao-Hung Unknown Date (has links)
隨著全球化與網際網路的發展,生活方式也不斷地改變中。紡織品也從二戰之後的貧困而期待擁有,轉變為展現個人生活品味的標誌。個人化與特性化,漸成主流趨勢。過去單一樣式大量化生產的模式,已被量少多樣與客製化訂單所取代。
企業管理的方法,也跟隨著資訊科技進步與網際網路發展,從解決單一作業模式,進入統整規劃的階段,所以整合業務管理系統、財會系統、物料管理系統和生產管理系統的企業資源規劃系統因運而生。各式各樣的ERP流行於市面,但往往因產業特性與個別企業作業流程差異,難以完整地滿足企業需要。加之軟硬體建置成本,與日後維護的考量,使得企業評選ERP產生極大的困難。加之客製化風潮的興起,企業管理也極需要高度彈性,以因應客戶與市場的多樣化需求。ERP的管理彈性,也受到極大的考驗。尤其,市面流行之套裝軟體,其授權方式禁止對其核心程式變更,更造成導入企業過程的難度。然而客製化ERP可依企業或產業特性量身訂製,可有效地克服套裝ERP的僵固性。然而相對於發展成熟的套裝軟體,於軟硬體建置與日後維護的優勢,客製化過程需要更多前置規劃作業與後續發展思考。
本研究透過研究紡織業代表性個案在ERP從品選過程、導入過程的差異性,探討客製化ERP對於企業的影響性。透過此一探討,發現客製化ERP對於企業轉型的角色,從單純的電腦軟體,轉變成為推動企業作業革新、製程變革的主力。特別是K公司內部同時採用套裝與客製化ERP,直接比較此二類系統對於企業的個別影響。對於低變動性的事業體,套裝軟體即可滿足其絕大多數的需求性。小規模的客製功能模組,克服不同產業特性需求。而高變動性的事業體,如K公司H事業部與M公司,往往面臨量少多樣或客製化需求,僅能透過客製化ERP解決多樣化的原物料採購管理、生產調配。然而,從客製化ERP的規劃建置到導入完成的過程,企業人員重新檢討工作流程,並且融入未來發展所需要之彈性,直接促進企業轉型。人員的參與感、降低人力需求等週邊效益,提高公司向心力與降低人力成本。
由本研究的結果可知,選擇ERP系統首重企業目標,依循企業目標選擇適當與適性的ERP。客製化ERP可有效應付企業特殊需求,提升作業的彈性度。建置客製化ERP過程,亦推動企業的流程變革,改善工作效率,為企業轉型提供極大的助力。 / Textile industry is one of ancient industry around the world. It is deeply correlated with culture, lifestyle and economics. In the early of 20th century, two globalized wars made economic collapsed and countries reformed. Textile industry run massive production to fulfill global market. However, globalization and maturation of internet push new concepts, based on personalization, to every country. More and more customized orders instead. Management of textile industry faces to the new challenge from designing to manufacturing.
Information technologies are introduced into management that integrate the processing from designing to manufacturing. Enterprise Resource Planning, ERP, was settle since 1992 and referred to integration and data-linking of sales and design, manufacturing and accounting. Various ERP systems have been bundled as commercial software for enterprises. It is very hard to be chosen an ERP software for fully fitting every industry, because of specific working process and demands. Somehow, authorizing of ERP is restricted to modify source code that function modules for some special working flows are coded as plugins, increasing of cost for setting and maintaining.
At presence, customization as the main stream in the textile industry need more flexibilities of manufacturer to coordinate whole departments to co-work. Weakness of commercial ERP software is unable to efficiently integrate working processing of textile industry. Hereby, the study analysis some cases that introduced ERP to treatment working processing. We compared the commercial and customized ERP from selection to introduction. Commercial ERP was easy to set up and maintain, but restricted authorizing made hard to code new modules for solution of some working flow. Users were forced to modify flowing for the ERP, creating additional steps to finish a function. Otherwise, procedures for introduction of customized ERP were totally different from commercial. All of working flow have to be reconsidered and verified; than the ERP team which is composed with employee, consultant, and software engineers kick go to plan the map of ERP. Therefore, customized ERP has more flexibilities for corporate transformation.
The result is presented that the most important criterial to selection of ERP is the vision of the enterprise. Customized ERP flexibly solute special requirements of industry and improve working efficiency.
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Méthodologie d'évaluation de l'impact environnemental des textiles par l'Analyse de Cycle de VieSaxcé, Marie de 04 December 2012 (has links)
Ces dernières années, les législations dans le domaine du textile et de l’environnement se sont multipliées. Au niveau européen, les directive IPPC , REACH, ont obligé les industriels Européens à prendre en compte les aspects environnementaux de leurs produits et services. En France, suite au Grenelle de l’environnement, de nouvelles obligations apparaissent concernant les déchets textiles ou l’affichage environnemental (Grenelle environnement 2011). Parallèlement, une prise de conscience internationale de la nécessité de concevoir des produits limitant l’utilisation de ressources non renouvelables et diminuant leur impact environnemental, est apparue. L’éco conception implique la mise en oeuvre de nouvelles matières et de nouveaux procédés. L’ACV, analyse du cycle de vie est un outil qui permet l’évaluation des impacts environnementaux. Cette thèse a été lancée par Bureau Veritas CODDE et le laboratoire GEMTEX, suite à l’identification d’un besoin significatif de développement de données et méthodologies ACV pour le secteur du textile. En effet, les méthodologies et les outils existants ne sont pas adaptés à l’évaluation de l’impact environnemental des produits textiles car le secteur présente des caractéristiques spécifiques contraignantes. Ces outils doivent permettre autant aux concepteurs, qu’aux fabricants et distributeurs de réaliser des ACV à des niveaux de granulométrie différents. / In recent years, the European textile industry and textiles imports have had to comply with an increasing number of environmental policies. Emissions from industrial installations have been subject to EU-wide legislation for over 10 years: the IPPC Directive, the European Pollutant Release and Transfer Register (E-PRTR)… Since 2007, European textile producers also have to comply with a substantial number of obligations under REACH. Furthermore, in France environmental labelling for certain convenience goods (including textile products) might become mandatory in 2020. In parallel, national awareness appeared on the necessity of designing consumer products with limited use of natural resources and decreased the environmental impacts. Eco-design involves the implementation of new materials and new processes. Life Cycle Assessment, LCA, is a tool that enables the assessment of environmental impacts. This thesis was initiated by Bureau Veritas CODDE Company and the GEMTEX laboratory, following on the identification of a significant need for the development of LCA data and methods in the textile sector. This is because the existing methods and tools are not suitable for the environmental impact assessment of textile products since the textile sector presents specific constraining characteristics. These tools should enable designers, manufacturers and retailers to perform LCA on their products.
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Zhodnocení současného stavu organizace výrobních procesů v SINTEX, a. s. / Assess the current state of organization of production processes in SINTEX, a. s.Müller, Luděk January 2009 (has links)
This paper focuses on the practical application of operational management. It is based on theoretical nature of manufacturing process control and tries to apply it to the case of a specific enterprise in the textile industry. It analyzes the way of production organization, when it cooperates with others to sew clothing, and determines, what economic benefits this cooperation brings in case of one month and more generally.
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A linha que trama a vida é a mesma que traça o desenho: história e memória da estamparia na Ferreira Guimarães em Juiz de Fora no século XXCimino, Claudia Carvalho Gaspar 19 December 2014 (has links)
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Previous issue date: 2014-12-19 / Esta dissertação é o resultado das investigações acerca das contribuições da Companhia Têxtil Ferreira Guimarães para a cidade, destacando sua história na trajetória têxtil da Manchester Mineira e o que ficou em termos de lembrança e memória para o patrimônio cultural de Juiz de Fora.
Ao fazer um levantamento histórico sobre a Ferreira Guimarães, busca conhecer os dados existentes desde a sua implantação no conjunto arquitetônico que pertenceu anteriormente à Fábrica dos Ingleses e à Industrial Mineira, firmas que antecederam o surgimento da empresa em Juiz de Fora. Refletindo sobre a importância assumida pela companhia na cidade e a sua participação na vida social daqueles que tiveram algum tipo de relação com esta companhia têxtil, pretende-se enfocar principalmente o período após o fechamento da primeira unidade fabril, em 1995, até a desativação da fábrica e de quase todo o complexo industrial pertencente a ela, registrando a repercussão desse processo de falência na sociedade juiz-forana. Preocupando-se em demarcar a importância da companhia no imaginário social local, tanto dos funcionários como da sociedade como um todo, concluiremos a dissertação com ênfase no legado como patrimônio para a cidade, inclusive a partir da análise dos aspectos materiais e imateriais dos elementos da sua história.
Traduzindo essas relações através do tempo e das pessoas que tiveram suas trajetórias vinculadas de alguma forma à própria história da Companhia, fazendo desta história parte da história de suas vidas, busca registrar, através de uma abordagem da História Social, a possibilidade de existência de tais relações por meio de ―modos de lembrar‖, dando enfoque a diferentes formas de representação da memória. Busca fazer a identificação da memória desse tempo vivido e de sua marca na história pelo viés de uma empresa. / This dissertation is the result of research into the contributions of Textile Company Ferreira Guimarães to the city, highlighting its history in the textile trajectory of ―Manchester Mineira‖ and what was in terms of memory and memory for the cultural patrimony of Juiz de Fora.
When making a historical survey on the Ferreira Guimarães, seeks to know the data since its implementation in architectural complex that formerly belonged to the British Factory and Industrial Mineira, firms that preceded the appearance of the company in Juiz de Fora. Reflecting on the importance assumed by the company in the city and to participate in social life of those who had some kind of relationship with this textile company, especially if the intention is to focus on the period after the closing of the first factory in 1995, up disabling factory and almost all industrial complex belonging to it, recording the impact of bankruptcy on juiz-forana society. Taking care to mark the importance of the company in local social imaginary of both the employees and society as a whole, we conclude the thesis with emphasis on legacy as equity for the city, including the analysis of material and immaterial aspects of elements its history.
Translating these relationships over time and the people who had their trajectories linked somehow to the Company's history, making this story of the history of their lives, seek to record, through an approach of social history, the possibility of such relationships through "ways to remember", by focusing on different forms of representation of memory. Seeks to identify the memory of that time lived and their mark on history from the perspective of a company.
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Opportunities and Challenges for a B2B Trading Platform of Secondary Raw Material : An Exploratory Analysis based on the Sourcing Process of Sustainable SMEs in the Fashion and Textile IndustryHanusa, Isabel January 2021 (has links)
Fashion and textile upcycling is currently considered a time-consuming and labour- intensive process. Since textile waste materials are not readily available as a secondary raw material, the process of sourcing pre- and post-consumer textile waste usually requires a lot of time and effort, and often results in a high inconsistency in input materials. In consequence, upcycling operations are generally difficult to scale up. In order to address this issue, this research study aims to explore the current sourcing process of secondary raw material as well as the opportunities and challenges this sourcing process implies for a B2B trading platform of secondary raw material. In order to serve the purpose of this research study, semi-structured interviews with experienced professionals from five small and medium-sized fashion and textile upcycling companies have been conducted. The empirical data collected through the semi-structured interviews was analysed using an inductive approach of qualitative content analysis. The overall findings suggest that concerning the sourcing process of post-consumer textiles for upcycling, the identified opportunities for a B2B trading platform outweigh the challenges. However, pre-consumer textile waste is often provided in the form of an already upcycled yarn from fabric or garment suppliers which gives the impression that a B2B trading platform is less relevant in this case. Nevertheless, the empirical results might have been impacted by the small sample size and the strong focus on post-consumer textiles. Therefore, more research is necessary in order to understand how SMEs working with pre-consumer textile waste source their input materials for upcycling and which opportunities and challenges this potentially different process implies for a B2B trading platform of secondary raw material.
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Las acciones del boca oído electrónico y el contenido de la fanpage influyen en el proceso de compra del millennial en la industria textil del NSE A y B de tiendas por departamento en la zona 7 de Lima Metropolitana 2018Ascuña Silva, Debbie Antar-Sherat, Cruz Correa, Luis Carlos 26 February 2020 (has links)
En los últimos años han ido surgiendo nuevas tecnologías y facilidades para las empresas en medios digitales. El consumidor es altamente exigente y bastante informado. Las empresas no se limitan a la venta de productos en medios tradicionales, sino que han ido diversificando sus estrategias a medios digitales para adaptarse a las necesidades de los consumidores. De acuerdo a lo mencionado, la presente investigación busca identificar y explicar cuáles son las acciones de las redes sociales que influyen en el proceso de compra del millennial en la industria textil de tiendas por departamento en Lima Metropolitana.
Para la presente investigación se ha utilizado información de fuentes secundarias actualizadas relacionadas a tiendas por departamento, industria textil, proceso de compra del consumidor, perfil de los millennials, situación de las redes sociales a nivel global y nacional. Asimismo, se obtuvo información cualitativa a través de entrevistas a profundidad, entrevistas a expertos en industria textil y redes sociales. De la misma manera se realizaron entrevistas personales a consumidores con el perfil apto para obtener información relevante para la investigación. Por otro lado, se obtuvo información cuantitativa por medio de encuestas realizadas a consumidores de la zona 7 de Lima Metropolitana con la finalidad de obtener y conocer las acciones más importantes de las redes sociales que influyen en el proceso de compra. Estos últimos datos fueron analizados con procedimientos estadísticos.
Finalmente , se concluyó que las acciones de redes sociales que influyen en el proceso de compra de de un millennial son la información de descuentos, precios bajos, tendencias en moda y publicidad mostrada en estas plataformas. / In recent years new technologies and facilities for companies in digital media have been emerging. The consumer is highly demanding and quite informed. Companies are not limited to the sale of products in traditional media, but rather they have diversified their strategies to digital media to adapt to the needs of consumers. According to the aforementioned, the present research seeks to identify and explain what are the actions of the social networks that influence the millennial purchasing process in the textile industry of department stores in Metropolitan Lima.
For the present investigation, information from updated secondary sources has been used, related to department stores, the textile industry, the consumer purchasing process, the millennials profile,the social networks situation in global and national level. Likewise, qualitative information was obtained through in-depth interviews, experts interviews in the textile industry and social networks. In the same way, personal interviews were conducted with consumers with the appropriate profile to obtain relevant information for the investigation. On the other hand, quantitative information was obtained through surveys of consumers in zone 7 of Metropolitan Lima in order to obtain and know the most important actions of social networks that influence the purchasing process. These last data were analyzed with statistical procedures.
Finally, it was concluded that the social network actions that influence the purchasing process of a millennial are discount information, low prices, fashion trends and advertising displayed on these platforms. / Tesis
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