ABSTRACT The operation of urban mass rapid transit system has paid great attention on the customer degree of satisfaction, emphasizes ¡§the service oriented¡¨. This paper attempts to bracelet the traditional model, from the angle of ¡§profit oriented¡¨ discusses the urban mass rapid transit system business, and take the Kaohsiung Rapid Transit System (KRTS) as the example, draws up the related profit strategy. In the research analysis, this paper analyzes the Kaohsiung Rapid Transit System by five forces analyses to be able in the area transportation industry to compete for the profit in Kaohsiung the match and profit ability. By all the resources, the competitive advantage and the value chain analysis, establishes the Kaohsiung Rapid Transit Corp.(KRTC) core competitiveness. Moreover, by the SWOT analysis, discovers the KRTC's strengths, the weaknesses, the opportunities and the threats. Then, elaborated that this research core problems, according to the content of SWOT analysis, makes the strategy pair by the TOWS analytic method, draws up the KRTC's pursue profit strategy. The synthesis entire profit strategy, evaluated by the ¡§validity¡¨ and the ¡§feasibility¡¨, and take the ¡§feasibility¡¨ score to classify as the short, middle and long term profit strategy. According to this paper's discussion, the profit oriented KRTS divides into the short, middle and long term three broad headings of strategy. The short-term strategy according to the feasibility and the validity height, divides into three stages . The first stage is the most feasible, and the most effective strategy, should carry out immediately, altogether six items. The second stage has five items. The third stage has five items. The middle term strategy altogether has six items. The long-term strategy divides into two stages. The first stage has nine items. The second stage has three items. This paper by way of five forces analyses, in competes five forces with KRTC, its main profit competitor is ¡§the substitute threat¡¨, i.e. ¡§the motorcycle¡¨. This transport mode is the biggest profit spoliator of KRTC. Moreover, establishes the KRTC's core competitive ability from this paper, altogether eight items. At the end of this paper, we suggest that the KRTC should be at present the profit first, the proper attention to both cost, seeks government's substantive assistance, establishes a healthy financial physique, then besides the profit oriented, should give dual attention to the enterprise community responsibility gradually, then becomes a financial and the social sustainability.

台灣保險業具有良好的服務品質，但台灣保險市場漸趨飽和、競爭激烈，受限於國內市場規模的限制，有必要拓展海外市場，以增加保險業成長機會及獲利空間。企業面對本國市場所造成的威脅，必須朝國際化經營方向，這都已是當今企業不得不面對的挑戰和趨勢。為追求更大幅度的成長，與利潤極大化的目標，積極地將其經營版圖延伸至海外其他國家，採取國際化策略亦是重要的選擇之一。 本研究以富邦人壽作為個案研究對象，經由企業內部和外部環境分析，探討個案公司面臨的機會與挑戰，針對個案公司之國際化策略提出建議。富邦人壽於2015年以合資方式進入韓國市場，與韓國現代汽車集團合作，取得現代汽車集團合作子公司現代人壽48.62%持股。富邦人壽為台灣保險業者中首次進入韓國市場之壽險公司，在較不熟悉之韓國市場，找到值得信賴的長期合作夥伴，不僅可學習韓國市場經營知識、分散營運成本與風險、並發揮合作夥伴之優勢。 本研究先由PEST分析探討個案公司所面臨之外部總體環境，逐一檢視總體環境中的政治、經濟、社會與科技等四項因素與產業環境，藉以找出未來發展時可能存在的機會與威脅等對於個案公司可能之影響。另於企業內部環境分析以獲得個案公司之優勢與劣勢，再加上前述所提及之外部環境的機會與挑戰，進行TOWS分析，期能推導出擴大優勢與機會之策略，抑或擬訂解決劣勢與威脅策略，據以降低內部劣勢及避開環境威脅，探討個案公司進入韓國市場國際化策略之研究，最後彙整出結論及建議，以提供給個案業者做為未來經營管理的參考方針。 / Although Taiwan's insurance industry is known for their good service quality, Taiwan’s insurance market is gradually becoming saturated and highly competitive. Due to the restriction of the size of the domestic market, it is necessary to expand overseas so as to increase the growth opportunities and profits for the insurance industry. Enterprises facing the threat posed by the domestic market must move in the direction of internationalization. These are the challenges and trends that the enterprises have to face today. It is also important to pursue more substantial growth and achieve the goal of maximizing profits by actively extending its business territory to other countries overseas and adopting an international strategy. In this study, I will analyze the internal and external environment of Fubon Life Insurance Co., Ltd. In order to make recommendations for internationalization, I will also explore its opportunities and challenges. Fubon Life entered the Korean market through joint ventures in 2015 and has partnered with Korea Hyundai Motor Group to acquire a 48.62% stake in Hyundai Life Insurance, a subsidiary of Hyundai Motor Group. Fubon Life is the first life insurance company among Taiwanese insurers to enter the Korean market. Finding trustworthy long-term partners in the less familiar Korean market can help by gaining knowledge of Korean market operation, diversify operating costs and risks, and play in part of the advantages in cooperating with partners. In this study, I will first analyze utilizing PEST analysis, exploring the overall external environment faced by individual companies and examining the four factors such as politics, economy, society and technology and industry environment in the overall environment one by one. Based on this analysis, I will find out the opportunities and threats that may exist in the future development. Another analysis that I have explored would be the company's internal environment. The purpose of this analysis is to distinguish the advantages and disadvantages of the company, throughout the analysis TOWS will be utilized putting forward SO, ST, WO, WT strategy. In order to reduce internal disadvantages and avoid environmental threats, this paper explores the case study of the internationalization strategy of case company entering the Korean market. This paper then ends with the conclusion and suggestions to be used as a reference guideline for the business owner’s future business management.

Em meio ao declínio do consumo de cigarros devido ao aumento das campanhas restritivas e a crescente consciência pública dos riscos associados à saúde dos fumantes, as indústrias de cigarros se deparam com o constante desafio de desenvolver novas tecnologias de fabricação e materiais que minimizem os efeitos da fumaça de cigarros sobre a saúde dos consumidores. O sabor e a composição da fumaça ingerida pelo fumante durante o ato de fumar dependem fundamentalmente da combinação do design do cigarro e do blend de fumo utilizado. O interesse na realização desta pesquisa foi avaliar a influência da densidade do filtro de cigarros na redução dos teores dos principais constituintes da fumaça. Para a realização do estudo, protótipos de cigarro foram fabricados em escala industrial, utilizando o mesmo blend de fumo e demais parâmetros de design do cigarro, apenas variando a especificação do denier do acetato de celulose utilizado na fabricação do filtro. O desempenho dos filtros como material filtrante da fumaça foi avaliado em termos da queda de pressão e das propriedades da fibra do cabo de acetato. E, utilizando métodos padronizados, os protótipos de cigarro foram fumados em máquina de fumar e a composição dos teores de alcatrão, nicotina e monóxido de carbono foi determinada para a avaliação da capacidade de retenção dos filtros de cigarro fabricados com diferentes densidades. Os resultados mostram que a utilização de cabos de acetato com menor denier por filamento nos filtros de cigarro apresenta grande desempenho na redução dos constituintes da fase particulada da fumaça, como o alcatrão e a nicotina, porém não apresenta efeito na redução do monóxido de carbono, substância volátil presente na fase vapor da fumaça. No entanto, cabos de acetato com menor espessura dos filamentos somente podem ser utilizados em filtros de cigarro se combinados com outros parâmetros de design de cigarro a fim de não apresentar prejuízo na aceitação do produto junto aos consumidores, devido ao aumento no esforço para a realização da tragada. / In the middle of the cigarette consumption decline caused by the increase of restrictive advertising campaigns and smokers’ health risk public awareness, tobacco industries now encounter the permanent challenge of developing materials and new manufacturing technologies to minimize cigarette smoke effects in regards to consumers’ health. The taste and formulation of the smoke absorbed in the smoking activity crucially depend on the combination between cigarette design and tobacco blend. The aim in this research was to evaluate the influence of cigarette filter density to reduce the level of smoke main constituents. In order to conduct the study, cigarette prototypes were manufactured at industrial proportion, using the same tobacco blend and respective cigarette design parameters, but only varying the denier specification of the cellulose acetate filter tow used to produce the filter. The performance of filters as smoke-filtering materials were evaluated in terms of pressure drop and filter tow fiber properties. And, according standardized methods, cigarette prototypes were smoked in smoking machines, and the composition of tar, nicotine and carbon monoxide levels was determined to evaluate the retention capacity of the cigarette filters manufactured with different densities. Results show that the use of filter tows with low denier per filament in cigarette filters increases smoke particulate phase components removal efficiency, such as tar and nicotine, but it does not present effects to reduce carbon monoxide, volatile substance that exists in the smoke vapor phase. However, filter tows with of filaments can only be used in cigarette filters if combined with other design parameters in order to avoid damage in the product acceptance by consumers due to the increase of effort in the cigarette puff.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches. A total of 142 librarians answered the questionnaire, giving it a response-rate of 27.2 %.The results of our study show that librarians are generally positive towards marketing the library using social media. We have found that librarians characterise most activities, done by libraries in social media, as marketing. We have also found that librarians think that social media, as a marketing tool have the potential to reach their users, non-users and the public at large. The age-groups librarians think they first and foremost have the potential to reach using social media is those aged between 13-64 years. We have found that the librarians’ views of different social media, as tools for marketing the library, correlate with their knowledge of the platforms. The more knowledge the librarians have of a platform for social media, the higher it has been ranked. The librarians’ attitudes and attributes can be used in forming a marketing strategy. / Program: Bibliotekarie

De positiva interna aspekter som identifieras är: Förändringsbenägenhet inom ledningen, produktionens outnyttjade kapacitet, tillfredsställda anställda, möjlighet att påverka arbetssituationen, invanda mönster och rutiner, öppen attityd till utökning av personalstyrka ur ledningens perspektiv, positiv inställning till familjeföretagandet, tillit mellan familjemedlemmar, kunskap inom flera arbetsområden, möjligheten att fritt få uttrycka åsikter samt ansvarstagande. De negativa interna aspekter som identifieras är: bristande kännedom om företagsekonomiska termer, avsaknad av officiellt ansvarig person för produktionen, beslutsfattande utanför arbetstid, avsaknad av dynamik i diskussioner i styrelsen, likartade tankesätt, avsaknad av affärsidé och vision, uppfattning av att en vision inte är behövlig, avsaknad av gemensam uppfattning om företagets centrala verksamhet, bristande kommunikation samt kortsiktigt målperspektiv. De strategier som genereras av TOWS-matrisen är: att ta vara på och främja personalens invanda mönster och rutiner, utnyttja möjligheten att uttrycka åsikter, värna om öppenheten gentemot utökning av personalstyrkan, skapa dynamik i diskussioner, anställ en ansvarig person för produktionsavdelningen, skapa en gemensam affärsidé och vision, uppmärksamma värdet i att ha en vision, förbättra kommunikationen samtliga anställda emellan samt att sprida kunskap om företagsekonomiska termer till samtliga i ledningen. / The positive internal aspects identified are: Propensity of change, production spare capacity, satisfied employees, the opportunity to influence the work situation, habits and routines, open attitude towards an expansion of the workforce from management's perspective, positive attitude to the family business, trust between family members, knowledge of several different areas of work, the ability to freely express opinions and responsibility. The negative internal aspects are: lack of knowledge of business terms, the absence of an official person in charge of production, decision making outside of working hours, lack of dynamics in the discussions on the board, similar ways of thinking, lack of mission and vision of the business, the perception that a vision is not needed, lack of common perception of the company's core business, lack of communication and short term objectives. The strategies generated by the TOWS matrix are: protecting the openness towards expansion of the workforce, creating dynamics in discussions, hiring someone to be responsible for the productions department, creating a mutual mission and vision for the business, acknowledging the value of having a vision, improving the communication between the employees, utilizing and promote staff habits and routines and using the opportunity to express opinions.

Em meio ao declínio do consumo de cigarros devido ao aumento das campanhas restritivas e a crescente consciência pública dos riscos associados à saúde dos fumantes, as indústrias de cigarros se deparam com o constante desafio de desenvolver novas tecnologias de fabricação e materiais que minimizem os efeitos da fumaça de cigarros sobre a saúde dos consumidores. O sabor e a composição da fumaça ingerida pelo fumante durante o ato de fumar dependem fundamentalmente da combinação do design do cigarro e do blend de fumo utilizado. O interesse na realização desta pesquisa foi avaliar a influência da densidade do filtro de cigarros na redução dos teores dos principais constituintes da fumaça. Para a realização do estudo, protótipos de cigarro foram fabricados em escala industrial, utilizando o mesmo blend de fumo e demais parâmetros de design do cigarro, apenas variando a especificação do denier do acetato de celulose utilizado na fabricação do filtro. O desempenho dos filtros como material filtrante da fumaça foi avaliado em termos da queda de pressão e das propriedades da fibra do cabo de acetato. E, utilizando métodos padronizados, os protótipos de cigarro foram fumados em máquina de fumar e a composição dos teores de alcatrão, nicotina e monóxido de carbono foi determinada para a avaliação da capacidade de retenção dos filtros de cigarro fabricados com diferentes densidades. Os resultados mostram que a utilização de cabos de acetato com menor denier por filamento nos filtros de cigarro apresenta grande desempenho na redução dos constituintes da fase particulada da fumaça, como o alcatrão e a nicotina, porém não apresenta efeito na redução do monóxido de carbono, substância volátil presente na fase vapor da fumaça. No entanto, cabos de acetato com menor espessura dos filamentos somente podem ser utilizados em filtros de cigarro se combinados com outros parâmetros de design de cigarro a fim de não apresentar prejuízo na aceitação do produto junto aos consumidores, devido ao aumento no esforço para a realização da tragada. / In the middle of the cigarette consumption decline caused by the increase of restrictive advertising campaigns and smokers’ health risk public awareness, tobacco industries now encounter the permanent challenge of developing materials and new manufacturing technologies to minimize cigarette smoke effects in regards to consumers’ health. The taste and formulation of the smoke absorbed in the smoking activity crucially depend on the combination between cigarette design and tobacco blend. The aim in this research was to evaluate the influence of cigarette filter density to reduce the level of smoke main constituents. In order to conduct the study, cigarette prototypes were manufactured at industrial proportion, using the same tobacco blend and respective cigarette design parameters, but only varying the denier specification of the cellulose acetate filter tow used to produce the filter. The performance of filters as smoke-filtering materials were evaluated in terms of pressure drop and filter tow fiber properties. And, according standardized methods, cigarette prototypes were smoked in smoking machines, and the composition of tar, nicotine and carbon monoxide levels was determined to evaluate the retention capacity of the cigarette filters manufactured with different densities. Results show that the use of filter tows with low denier per filament in cigarette filters increases smoke particulate phase components removal efficiency, such as tar and nicotine, but it does not present effects to reduce carbon monoxide, volatile substance that exists in the smoke vapor phase. However, filter tows with of filaments can only be used in cigarette filters if combined with other design parameters in order to avoid damage in the product acceptance by consumers due to the increase of effort in the cigarette puff.

Em meio ao declínio do consumo de cigarros devido ao aumento das campanhas restritivas e a crescente consciência pública dos riscos associados à saúde dos fumantes, as indústrias de cigarros se deparam com o constante desafio de desenvolver novas tecnologias de fabricação e materiais que minimizem os efeitos da fumaça de cigarros sobre a saúde dos consumidores. O sabor e a composição da fumaça ingerida pelo fumante durante o ato de fumar dependem fundamentalmente da combinação do design do cigarro e do blend de fumo utilizado. O interesse na realização desta pesquisa foi avaliar a influência da densidade do filtro de cigarros na redução dos teores dos principais constituintes da fumaça. Para a realização do estudo, protótipos de cigarro foram fabricados em escala industrial, utilizando o mesmo blend de fumo e demais parâmetros de design do cigarro, apenas variando a especificação do denier do acetato de celulose utilizado na fabricação do filtro. O desempenho dos filtros como material filtrante da fumaça foi avaliado em termos da queda de pressão e das propriedades da fibra do cabo de acetato. E, utilizando métodos padronizados, os protótipos de cigarro foram fumados em máquina de fumar e a composição dos teores de alcatrão, nicotina e monóxido de carbono foi determinada para a avaliação da capacidade de retenção dos filtros de cigarro fabricados com diferentes densidades. Os resultados mostram que a utilização de cabos de acetato com menor denier por filamento nos filtros de cigarro apresenta grande desempenho na redução dos constituintes da fase particulada da fumaça, como o alcatrão e a nicotina, porém não apresenta efeito na redução do monóxido de carbono, substância volátil presente na fase vapor da fumaça. No entanto, cabos de acetato com menor espessura dos filamentos somente podem ser utilizados em filtros de cigarro se combinados com outros parâmetros de design de cigarro a fim de não apresentar prejuízo na aceitação do produto junto aos consumidores, devido ao aumento no esforço para a realização da tragada. / In the middle of the cigarette consumption decline caused by the increase of restrictive advertising campaigns and smokers’ health risk public awareness, tobacco industries now encounter the permanent challenge of developing materials and new manufacturing technologies to minimize cigarette smoke effects in regards to consumers’ health. The taste and formulation of the smoke absorbed in the smoking activity crucially depend on the combination between cigarette design and tobacco blend. The aim in this research was to evaluate the influence of cigarette filter density to reduce the level of smoke main constituents. In order to conduct the study, cigarette prototypes were manufactured at industrial proportion, using the same tobacco blend and respective cigarette design parameters, but only varying the denier specification of the cellulose acetate filter tow used to produce the filter. The performance of filters as smoke-filtering materials were evaluated in terms of pressure drop and filter tow fiber properties. And, according standardized methods, cigarette prototypes were smoked in smoking machines, and the composition of tar, nicotine and carbon monoxide levels was determined to evaluate the retention capacity of the cigarette filters manufactured with different densities. Results show that the use of filter tows with low denier per filament in cigarette filters increases smoke particulate phase components removal efficiency, such as tar and nicotine, but it does not present effects to reduce carbon monoxide, volatile substance that exists in the smoke vapor phase. However, filter tows with of filaments can only be used in cigarette filters if combined with other design parameters in order to avoid damage in the product acceptance by consumers due to the increase of effort in the cigarette puff.

There is much interest in the protection of the ecosystem within the oil and gas industry. This is particularly significant in the countries of the Middle East where the oil and gas sectors contribute a large part, in some cases all of the country economies. A case study research analysis into the Lean and Green principles of one of the State of Kuwait organisations could offer the country huge potential and could benefit other Arabian Gulf countries. In the chosen country (Kuwait), Kuwait Oil Company (KOC) has no other outlet for its business apart from oil and gas production. It also does not concern itself with other support business that could contribute to Kuwait's economy.

La présente étude traite de l’éco-conception d’une pièce structurale, de type poutre tubulaire, en stratifié bio-composite à base de fibres de lin. A cette pièce à concevoir est associé un cas de charge mécanique combinant flexion et torsion et une tenue face aux produits détergents-décontaminant utilisés en environnement médical. Cette étude a pour objectif de montrer la faisabilité d’employer comme architecture de renfort, une mèche de lin pour la réalisation de la pièce. Ce renfort a la particularité d’être constitué de fibres alignées dont la cohésion est assurée par la présence d’un liant par opposition aux fils constituées de fibres retordues. Tout d’abord, pour établir un cahier des charges de fabrication à partir de ceux déjà en vigueur, le comportement mécanique du bio-composite à l’échelle du pli, puis à celui du stratifié et enfin à l’échelle de la poutre stratifié a été modélisé et des critères de conception et de dimensionnement portant sur la rigidité en flexion et en torsion ont été développés de façon analytique. Associée à cette approche et au choix du renfort, le procédé d’enroulement filamentaire a été retenu pour la mise en oeuvre de la pièce. Afin de montrer la compatibilité de la mèche en entrée et le procédé sélectionné, une étude du comportement en traction de la mèche visant à étudier l’effet des paramètres du procédé sur les propriétés mécaniques de la mèche a été réalisée. Cette deuxième phase a été poursuivie par la réalisation de prototypes, suivant le cahier des charges de fabrication établit, qui ont ensuite été analysés en termes de qualité et de performances mécaniques. La corrélation entre ces résultats et ceux obtenus par l’étape de dimensionnement a permis de valider l’approche. Enfin, dans le but d’intégrer l’interaction avec l’environnement opératoire dans le dimensionnement de la pièce, une étude de la durabilité a été réalisée. Celle-ci permet d’établir des stratégies de dimensionnement pour répondre à l’application. / This study aims at eco-designing a structural part, of a hollow beam type, using a laminated flax fibre based bio-composite. The part needs to satisfy a given bending and torsion load case and show compatibility with the cleaning products used in the medical environment. The objective of the study is to investigate the potential of using a flax tow as the reinforcement input for the manufacturing of the beam. The particularity of the reinforcement is that it consists of an assembly of aligned flax fibres held together by a binder as opposed to spun yarns. First, in order to establish the required manufacturing specifications, the mechanical behaviour of the bio-composite at the ply scale, at the laminated and finally at the laminated beam scale was modelled. From this modelling, design and dimensioning criteria based on bending and torsional stiffness were developed analytically. Combining this approach with the choice of the reinforcement, the wet-filament winding process was chosen to manufacture the part. Thus, the tensile behaviour of the flax tow was studied in relation to the process parameters to demonstrate their compatibility. This second phase was followed by the manufacturing of prototypes according the established specifications which were then analysed in terms of quality and mechanical performance. The correlation between experimental results and the model predictions was used to validate the dimensioning approach. Finally and in order to incorporate the interaction of the part with the environment, a durability study was conducted. The latter allows to put forward different dimensioning strategies to meet the required specification.

Orientador: Maria Carolina Boverio Galzerani / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação / Made available in DSpace on 2018-08-08T12:36:17Z (GMT). No. of bitstreams: 1 Lopes_FatimaFaleiros_D.pdf: 5721849 bytes, checksum: be3e2670af94635dff3258f7b04aedf1 (MD5) Previous issue date: 2007 / Resumo: A investigação diz respeito a  tematica da cidade na relação com o processo de expansão da modernidade capitalista, assim como com os conceitos de historia, memoria e educação. O eixo teorico-metodológico, é questão da produção de conhecimentos histórico-educacionais. Analiso a inserção social do intelectual José de Castro Mendes (1901-1970) em Campinas- SP, bem como as visões desta cidade por ele elaboradas e divulgadas na imprensa local, no início da década de 1960. Estabeleço aproximações entre Campinas e Barcelona (Espanha) pertinentes à construção, nestas duas cidades, da concepção de cidade moderna e, no caso de Barcelona, também de cidade 'modelo'. Interessa-me investigar as potencialidades histórico-educacionais contidas no espaço urbano, sendo este enfocado como patrimonio cultural. / Abstract: This investigation is focused on a city and its relation with a modern capitalistic expansion process, as well as the concepts of history, memory and education. The theoreticalmethodological focus is on the issue of the production of historic-educational knowledge. I analyze the social inclusion of an intellectual, José de Castro Mendes (1901-1970), in Campinas - SP, as well as the visions he described of this city, which were published by the local press in the early 60â?¿s. I establish a relation between Campinas and Barcelona (Spain) regarding the development, in these two cities, of the modern city concept, and for Barcelona, also the concept of a â?¿role modelâ?? city. I am interested in investigating historic and educational potentials included in the urban space, which is focused as a cultural patrimony / Doutorado / Educação, Conhecimento, Linguagem e Arte / Doutor em Educação