Corporate social responsibility (CSR) has emerged as a competitive corporate marketing strategy and gained increasingly more attention among organizations. Drawing from attribution theory, persuasion knowledge model and the first- and third-person effects, this study outlined a survey study designed to examine the relationships among consumers’ beliefs in CSR motives, perceived effects of CSR communication on self and others, and behavioral consequences. Also described is a structural equation model which allows for the testing of the research hypotheses. Data was collected from 202 college students via survey. The results supported that when consumers believe the motives of CSR are other-serving, perceived effects are more positive on self than other and they are able to take action to join. Results also showed that when consumers believe the motives are self-serving, perceived effects are negative on self.

This is a study on information conveyance, specifically a study on how specific level design techniques can be used to convey information to the players regarding a competitive multiplayer game's “state of play”. Through an analysis of different games, three different level design elements were identified as effective tools for conveying information and these elements are; architectural placement, visual cues and environmental changes. A third-person multiplayer shooter game was then created with the three elements applied in different forms and then tested for their effectiveness. Afterwards, the game was tested by a number of participants who filled out a survey of questions and were interviewed. It was discovered that the methods tested were found to be mostly effective at conveying information, the architectural placement of the capture point in conjunction with the visual cues aspect of it worked well to inform the players of the state of play. The environmental changes were an example where a method had an impact on the game but since the correlations were unclear, the information was not conveyed effectively, but with a few alterations has the potential to work well.

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Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using Instagram: create a personal space, interact with a number of people, keep in touch with friends far away, get updates on close friends and family, provide updates on life, or show off. Also, there was only one significant difference in the results of the age group: in using Instagram to keep in touch with friends far away, the 21-23 and 30+ age groups were significantly different.

Who uses they, and who can they be (or not be) used for? Singular they has been proscribed in formal grammars since the mid-18th century, yet it dates to at least the 14th century (Balhorn 2004; Curzan 2003), persevering in both writing and speech (e.g., Baranowski 2002; Balhorn 2009; Lagunoff 1997; Matossian 1997; Newman 1992; Strahan 2008). This thesis investigates the envelope of variation (e.g., LaScotte 2016; Maryna 1978; Meyers 1990) in which speakers make choices of third person singular pronouns based on a multiplicity of both linguistic (e.g., gender stereotypicality, antecedent type) and social (e.g., gender, age, LGBTQ2S+ identity) factors. The analysis is based on data from 620 participants from across Canada and the US between the ages 13 and 79. An online survey sought responses related to three occupations: LaScotte’s (2016) open ended ideal student question was replicated, and Martyna’s (1978) fill in-the-blank style was modelled for mechanic and secretary—nouns with observed and unambiguous gender stereotypes (masculine and feminine respectively; Deaux & Lewis 1986; Haines, Deaux, & Lofaro 2016). Participants self-identified their gender and were categorized into a ternary grouping: men (e.g., cis, trans, transmasculine), women (e.g., fem, cis, trans, female ish), and non-binary (e.g., genderqueer, genderfluid). LGBTQ2S+ identity was also collected, as well as personal pronouns. Use of third person pronouns in the survey responses is quantified by consistency (i.e., maintaining use of the same pronoun throughout a participant’s response) and by proportional frequency of use—the latter explored in depth. The most important quantitative finding is that singular they is the most consistently and frequently used third person pronoun overall. But, its patterns of use are not parallel across test occupations or participant social groups. The results indicate that student is gender-neutral, whereas mechanic and secretary remain gendered (he:they; she:they), results that are reflected by perceptual ratings: student remains neutral (they), mechanic skews masculine (he), and secretary skews feminine (she). The impact of social characteristics adds layers of complexity about the groups leading sociolinguistic change at societal levels and/or within their own communities and networks: Non-binary, LGBTQ2S+, users of gender neutral personal pronouns, and/or younger. Collectively, these findings suggest that gender stereotypical roles are not unilaterally weighted and biases can manifest through pronominal choice. There are multiple dimensions of influence, such as the referent, one’s identity, and the communities to which individuals are connected. Thus, this thesis both uncovers persistent gender biases and creates a dynamic display of pronominal variation across speakers. / Graduate

The current study explores the influence nontraditional framing of beauty and ugliness has on college aged females' interpretation of beauty. Focus group sessions were used to assess this influence, during which the women were asked several questions within two open discussions of beauty. The television sitcom Ugly Betty, which features an alternative framing of beauty standards, was shown between each discussion and used to analyze the media's influence. The results show that the discussion and the new framing of beauty and ugliness in the clip influenced the women's interpretations by either creating new understandings or re-enforcing existing beliefs. The women also considered media images of beauty to have a third-person effect with younger audiences being more impacted. Social comparison was used slightly in explaining beauty definitions and standards for women. / Master of Arts

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本研究探討「電視政論性談話節目」的第三人效果。第三人效果假說指出，人們會傾向認為，媒介訊息對自己的影響較小，對他人的影響較大。當媒介訊息產生第三人效果認知時，會使人們採取對應行動，為保護自己或他人不受訊息的負面影響而支持限制媒介，因此本研究的主要目的，在探討一般人對電視政論性談話節目的認知與態度，是否存在第三人效果（third-person effect），以及第三人效果是否會導致人們支持限制電視政論性談話節目。 　　本研究除了探討電視政論性談話節目是否會產生第三人效果外；並採用人口變項、電視政論性談話節目的社會需要性、政治注意及政治自我能等變項，來預測電視政論性談話節目的第三人效果認知，同時也進一步採用第三人效果認知來預測人們是否支持對電視政論性談話節目進行限制。 　　本研究的資料來自中央研究院2008 年台灣地區社會變遷調查計畫第五期第四次大眾傳播組的數據，這項研究共有1980 份有效問卷。資料分析顯示，電視政論性談話節目對台灣民眾會產生第三人效果，受訪民眾普遍認為電視政論性談話節目對於一般民眾產生的負面影響，大於對自己的負面影響。 　　其次，在電視政論性談話節目的社會需要性方面，受訪者認為社會越不需要電視政論性談話節目，第三人效果認知差距越大。對於政治的注意程度方面，研究結果發現，受訪者對政治注意程度較高，越傾向認為對自己和其他人的負面影響較大。同時，受訪者認為電視政論性談話節目的負面影響越大，也就越傾向支持對電視政論性談話節目進行限制；電視政論性談話節目「對自己的負面影響」、「對其他人的負面的影響」和第三人效果認知差距三變項，均是預測支持政府限制電視政論性談話節目的顯著變項。 / The research is about “third person effect” of political call-in program. The“third-person effect” hypothesis states that mass media have geater effect on others than on himself or herself. When “third person effect” occurs, people tend to protectthemselves or others from being influenced negatively by media, which lead them to favor the restriction of media. Therefore, the purpose of the research is to analyze the　existence of “third- person effect” among general pereception and attitude toward　television political call-in program and whether “third preson effect” would lead people to favor political call-in program. In addition to the analysis of third person effect of political call-in program, demographic variable, desirability of TV political call-in program, political attentionand external political self-efficacy are all adopted to predict the third person effect of political call-in program. In the mean while, the result of third person effect is used topredict whether people favor the restriction of political call-in program. The data of research comes from Academia Sinica, project of the Taiwan Social Change Survey, 2008 issue fifth, fourth time, section of mass communication. This research includes 1980 valid samples. The result of data analysis indicates that TV political call-in programs have effects on interviewees generally believe that TV political program have greater negative effects on others than on themselves. In addition, as to the desirability of TV political call-in program, interviewees think that less desirability of TV political call-in program lead to greater gap of the perception toward third person effect. As for the political attention, the result indicates that the higher political attention of interviewee, the high tendency for people to think greater third person effect on others and themselves. Mean while, interviewees think that the greater negative influence of political call-in program, there is higher tendency for them to favor the restriction of political call-in program. The influence of political call-in program on oneself, the others and third-person perception, the three significant variables are all favorable to the restriction of TV political call-in program.

The present study is the first in literature to empirically test how both two dimensions of self-esteem—self-respect and self-efficacy—moderate the third-person perception of thin-ideal images in the mass media. Respondents who were high in self-respect and who were high in self-efficacy in the study exhibited greater third-person perception of thin-ideal images. In addition, as self-respect/self-efficacy decreased, “perceived effects of thin-ideal images in the mass media on self” increased. In addition, the study has expanded the scope of behavioral component of third-person effects. Past studies usually assume one behavior outcome for undesirable or negative media messages. The present study has proposed two behavioral outcomes, including image-related outcome and support for restrictions of ideal thinness, in regard to thin-ideal images in the mass media. Results of analyses showed that “perceived effects of thin-ideal images on self” was a more reliable predictor of image-related outcome and that “perceived effects of thin-ideal images on others” could better predict support for restrictions of ideal thinness in the mass media. The findings of both predictors of behavioral outcomes also indicate that in relation to a media message, individuals might evaluate the media effects at different levels and hence engage in more than one cognitive process. Therefore, using third-person perception to predict behavior may not merely commit a methodological error, but also simplify the possible cognitive processes and fail to solicit accurate results.

L’être filial vit l’aban/don, bloqué dans l’avoir qui fixe le Moi, et l’échange malmène la Différence de génération et de sexe. La menace pèse sur la filiation en hyper/modernité, et la cruauté pulsionnelle d’appropriation dé/filialise le nom propre. L’infans est paradoxal et appelle la culture comme nature, il affronte la violence de celui qui donne sous couvert de gratuité, par l’acte de nomination. Dans la chose donnée, Mauss dégage un tiers, un autre, et Derrida déconstruit ce qui assimile le don à l’échange. Le don est engagement responsable et non pas sacrifice ni oblation douteuse, reçu, approuvé du legs des générations précédentes, et transmis par une mémoire trans/générationnelle. Lacan sépare le sujet du leurre du Moi, et valorise l’imaginaire retrouvé dans le rêve, reflet de ce que le sujet aurait accumulé d’angoisses et d’espérances, déguisées personnages et objets d’amour ou de haine auxquels les affects s’attachent. Ils font son symptôme, jouissance et symbole. La fiction, vérité du sujet-en-dette, identité mouvante, n’est pas reconnue tant qu’il vit le drame du narcissisme. Interpréter ce qui m’arrive, ouvre à la parole, à l’amour dans la défaite du désir et dans la distance, quand la vérité d’un par/don, redoublement du don premier, sur/vient. Le sujet retrouve le style qui préserve la promesse, qui seule, attire. Le Négatif (l’excès, la sur/prise, la mort d’autrui, l’Absent) fonde-t-il une anthropologie du don ? Le traduire en récit, est Vie : le symptôme, chair du sujet, répond à la Voix qui résonne dans le temps de l’histoire et qui le convoque : « Me voici ». / The filial being is captured by the ego’s possessiveness and left to its own devices. The Difference in generation and sex is exposed to exchange. In hyper-modern times, filiation is threatened and the drive of appropriation dis/owns the proper noun. The infans is paradoxical and naturally turns to culture for help. He faces the violence of those who donate, under cover of gratuitousness, via the act of naming. Mauss speaks of “another other” involved in giving and Derrida deconstructs the notion that assimilates donation to exchange. Giving is a responsible commitment. It is neither a sacrifice nor a suspicious oblation, but that which is received and approved from the legacy of former generations, and transmitted by Memory across the generations. Lacan separates the subject from the deceptive ego and enhances the value of dreams, reflecting accumulated fears and hopes in the guise of characters, objects of love or hate, to which the subject is attached. They are his symptom, jouissance and symbol. Fiction, the truth of the in/debted subject, an identity that is far from static, is unrecognized as long as he is trapped by narcissism. Interpreting what befalls us opens us up to the word, to love, as desire fails and distance sets in. Then and only then, for/giving, a new form of the first gift, a/rises unexpectedly, and the subject can find the style that preserves the promise which, alone, attracts. Does the Negative (excess, surprise, the other’s death, the Absent) set the cornerstone of an anthropology of giving? Trans/lating, or re/telling is Life. The Voice echoing in the temporality of history, calls the symptom, or the flesh of the subject, and it answers: “Here I am.”