World Wide Web (WWW) est devenu le plus grand dépôt d’informations que l’homme ait jamais assemblé et il est en croissance continue. WWW s’est transformé en un environnement génératif qui favorise l’innovation par le développement des technologies et par un changement dans la perception des gens sur le Web et comment l’utilisent. Le nouveau WWW ou l’Internet de l’Avenir est celui d’un Internet des Services et un Internet des Objets.Naturellement, une série des questions se posent à partir de ce contexte : comment filtrez-vous les choses pour créer plus de valeur que vous obtenez actuellement ? Comment pouvez-vous regrouper les choses d’une manière intelligente et facile au lieu de la faire dans votre tête? Le monde ne peut pas être décrit sans ambiguïté, alors comment pouvez-vous permettre aux utilisateurs de traiter avec le monde à leur manière, en fonction de leurcompréhension? Levine dans son livre "Cluetrain manifesto" a argumenté que les marchés sont conversations, alors comment peut-on impliquer les utilisateurs dans la conversation ? Comment les utilisateurs peuvent être autorisés à la consommation facile des services, de l’information, des choses qu’ils trouvent autour?Cependant, la conception et le déploiement d’un tel logiciel capable d’interaction directe et l’autonomisation de l’utilisateur final reste toujours un problème. On a, d’une part, les utilisateurs qui ont des idées, mais qui n’ont pas l’environnement technique et les capacités en programmation pour faire eux-mêmes le développement. D’autre part, on a un grand volume des données, ressources et services qui qui pourraient être regroupées à la fois en termes de données, mais le plus important, en termes de comportement d’innover et de créer nouveaux objets. Notre objectif dans cette thèse est de combler ce manque d’outils qui sont capables d’une interaction directe et l’autonomisation des utilisateurs finaux, de manière unifiée. Ainsi, notre principale contribution dans cette thèse est le développement d’une approche holistique pour les systèmes basés sur le Web qui sont centrés sur l’utilisateur etqui intègrent des données, les services et le comportement disponible sur le Web 2.0. / World Wide Web (WWW) has become the greatest repository of information that man has ever assembled and it is continuously growing. WWW transformed itself into a generative environment that fosters innovation through the advance of technologies and a shift in people’s perception of the Weband how they use it. The new WWW or Future Internet is that of an Internet of Services and Internet of Things.Naturally, a series of questions arise from this context: how do you filter things to create more value than you currently get? how do you aggregate things in an intelligent and easy way instead of doing it in your head? The world cannot be described unambiguously, so how can you allow users to deal with the world in their own way, based on their understanding? Levine in his book "Cluetrain manifesto" was arguing that markets are conversations so how can users be involved in the conversation? how can users be empowered with easy consumption of the services, information, things that they found around?However design and deployment of such software capable of direct interaction and empowerment of the end-user is still an issue. We have on one side users that have ideas, but do not have technical background and lack programming skills to do the development by themselves. On the other side, we have large amounts of data, resources and services that could be aggregated both in terms of data, but most important in terms of behavior to innovate and create new things.Our goal in this thesis is to address this lack of tools that are capable of direct interaction andempowerment of end-users, in a unified manner. Thus our main contribution in this thesis is the development of a holistic approach for web based systems that are user-centric and that integrate data, services and behavior available on the Web 2.0.

[EN] The research's goal is to determine if students report an improvement in their learning when using Web 2.0 tools. The study used the Wiki as a Web 2.0 tool because its collaborative work features, where several students can add, remove and improve a document's content progressively and asynchronously, while using a very friendly environment. The feedback option allows students and teacher to exchange comments on the progress, before editing or adding content. To measure the reports of student learning we did extensive research on learning theories as behaviorism, cognitivism, constructivism and connectivism. In addition, the literature review allowed us to study and understand different web 2.0 tools which are used in education. The research about state of the art and evaluation of web 2.0 tools used in education, is the foundation of the thesis model, which the following variables: Participation, Technology Skills, Sense of Community and Collaborative Learning. These allow measuring the reported student learning. Each variable was studied individually from different author's perspective, as well as the relationships presented in the model. This gives the theoretically validation of the final model thesis. The research was conducted on 472 students of 20 subjects of Business Administration Faculty in the Bolivian Private University where the Web 2.0 Wiki tool was applied. At the end, the students filled a survey that measured each of the aforementioned variables and scales validated by their respective authors. Empirical results allowed to determine the dimensionality, convergent validity, discriminant validity and reliability of scales. Also, relationships between variables belonging to the hypotheses, having positive effects on all of them, and showing that the final model corresponds and it's validate. / [ES] El objetivo del presente trabajo de investigación es comprobar si los estudiantes perciben una mejora en su aprendizaje cuando utilizan herramientas web 2.0, el estudio utilizó la herramienta web 2.0 Wiki por sus características de trabajo colaborativo, donde varias personas pueden añadir, quitar y mejorar el contenido de un documento progresivamente de manera asíncrona, en un entorno muy amigable. La opción de comentarios permite a los estudiantes y el profesor intercambiar opiniones sobre el avance del Wiki antes de editar o adicionar contenido. Para medir la percepción de aprendizaje de los estudiantes, se hizo una extensa lectura sobre las teorías de aprendizaje como el conductismo, cognitivismo, constructivismo y conectivismo. Asimismo, la revisión de la literatura permitió estudiar a la web 2.0 con las diferentes herramientas con las que brinda soporte a la educación. Con la investigación del estado del arte y la evaluación de la utilización de herramientas web 2.0 en la educación, se presenta el modelo de tesis, donde se toma en cuenta las variables de: Participación, Conocimientos en tecnología, Sentido de Comunidad y Aprendizaje Colaborativo que permiten medir la Percepción de Aprendizaje de los estudiantes. Desde la perspectiva de varios autores se estudia cada variable por separado, así como también las relaciones que presenta el modelo. Con ello, se llegó a sustentar teóricamente el modelo final de tesis. La investigación se llevó a cabo para 472 estudiantes en 20 materias de la facultad de Ciencias Empresariales de la Universidad Privada Boliviana, en los cuales se aplicó la herramienta web 2.0 Wiki. Al finalizar se les suministró una encuesta que medía cada una de las variables citadas anteriormente bajo escalas validadas por sus autores. Los resultados empíricos permitieron determinar la dimensionalidad, validez convergente, validez discriminante y la fiabilidad de las escalas . Asimismo, se validaron las relaciones entre las variables que pertenecen a las hipótesis obteniendo efectos positivos en todas ellas, demostrando que el modelo final corresponde. Este estudio contribuye a un mejor conocimiento de los aspectos que se deben tomar en cuenta cuando se aplican herramientas web 2.0 en la educación, gracias a su aplicación en la parte práctica se logró un bagaje de experiencias significativas que mejoran su utilización. / [CA] L'objectiu del present treball de recerca és comprovar si els estudiants perceben una millora en el seu aprenentatge quan utilitzen eines web 2.0, l'estudi va utilitzar l'eina web 2.0 Wiki per les seues característiques de treball col·laboratiu, on diverses persones poden afegir, llevar i millorar el contingut d'un document progressivament de manera asíncrona, en un entorn molt amigable. L'opció de comentaris permet als estudiants i el professor intercanviar opinions sobre l'avanç del Wiki abans d'editar o addicionar contingut. Per a mesurar la percepció d'aprenentatge dels estudiants, es va fer una extensa lectura sobre les teories d'aprenentatge com el conductisme,**cognitivismo, constructivisme i **conectivismo. Així mateix, la revisió de la literatura va permetre estudiar a la web 2.0 amb les diferents eines amb les quals brinda suport a l'educació. Amb la recerca de l'estat de l'art i l'avaluació de la utilització d'eines web 2.0 en l'educació, es presenta el model de tesi, on es pren en compte les variables de: Participació, Coneixements en tecnologia, Sentit de Comunitat i Aprenentatge Col·laboratiu que permeten mesurar la Percepció d'Aprenentatge dels estudiants. Des de la perspectiva de diversos autors s'estudia cada variable per separat, així com també les relacions que presenta el model. Amb açò, es va arribar a sustentar teòricament el model final de tesi. La recerca es va dur a terme per a 472 estudiants en 20 matèries de la facultat de Ciències Empresarials de la Universitat Privada Boliviana, en els quals es va aplicar l'eina web 2.0 Wiki. En finalitzar se'ls va subministrar una enquesta que mesurava cadascuna de les variables citades anteriorment sota escales validades pels seus autors. Els resultats empírics van permetre determinar la **dimensionalidad, validesa convergent, validesa discriminant i la fiabilitat de les escales . Així mateix, es van validar les relacions entre les variables que pertanyen a les hipòtesis obtenint efectes positius en totes elles, demostrant que el model final correspon. Aquest estudi contribueix a un millor coneixement dels aspectes que s'han de prendre en compte quan s'apliquen eines web 2.0 en l'educació, gràcies a la seua aplicació en la part pràctica es va aconseguir un bagatge d'experiències significatives que milloren la seua utilització. / Grájeda Chacón, AF. (2016). Impacto de la utilización de la web 2.0 en el desempeño estudiantil [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/62314

De plus en plus, des gens utilisent les sites de réseaux sociaux pour partager du contenu politique ou émettre leurs opinions à ce sujet principalement lors des campagnes électorales. L’objectif principal du mémoire est d’identifier les facteurs qui ont influencé les individus à émettre des commentaires politiques ou à partager du contenu politique par l’intermédiaire du réseau social Twitter lors de la campagne de 2012 au Québec.

This paper seeks to understand how the micro-blogging tool, Twitter, can be used effectively by marketers and advertisers by incorporating the attributes of information quality, information usefulness and source credibility into their tweets. Case analyses of five of the most popular Twitter accounts were conducted with regards to the appearance of each account and the content of their tweets. Recommendations for improving the quality of each Twitter account were also provided. / text

<p>Abstract</p><p>As online social network services are becoming one of the dominant media channels the importance of disseminating messages through them is of high importance for governments, organizations, companies etc. The online social network services are several and changes rapidly as they grow and evolve. Being networks, the services give the user the tools to send, as well as receive text and information. This proposes us with yet another obstacle in communication via online social network services since sender and receiver merges together.</p><p>Online social network services and the Blogosphere, which essentially also is a network, exist in the context of Web 2.0. The crucial feature of Web 2.0 is to a large degree the harnessing of collective intelligence i.e. the collection of individual knowledge and information. Many of the tools and sites within Web 2.0 are therefore of a network structure, hence further stressing the importance to communicate via networks in general.</p><p>Network Analysis is the discipline through which we can see and understand the larger patterns of networks. In this thesis I have looked into three key concepts of Network Analysis; Weak Links, Growth and Preferential Attachment. I have found that we can use the knowledge of Network Analysis to disseminate messages via online social network services since it provides us with the raw structures of how networks tend to grow, and how messages tend to disseminate.</p><p>Title: Web 2.0 and Network Society – PR and Communication: The Challenge of Online Social Networks</p><p>Number of pages: 34</p><p>Author: Max Tandefelt</p><p>Tutor: Else Nygren</p><p>Course: Media and Communication Studies C</p><p>Period: HT 07</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University.</p><p>Purpose/Aim: Facilitate message dissemination through online social network services, as they are becoming one of the dominant media channels</p><p>Material/Method: Network Analysis</p><p>Main results: I have presented crucial concepts of Network Analysis that can be used for message dissemination via online social network services</p><p>Keywords: Online Social Network Services, Network Analysis, Web 2.0, Message Dissemination</p>

<p>This study has the purpose of looking at the current and future position of record labels from a context involving the technological developments, while the opportunities for the artists are changing. As the actors inside them music industry find themselves in an ever changing climate where traditional supply chains are threatened by new technology, the record labels need to change the way they work in order to maintain their existence in the music industry. The study has been conducted by interviewing a number of people involved in the music industry, by using a qualitative method approach. The conclusion of the study shows that the traditional way of doing business by treating music as a product that makes revenue is gone. Instead the labels have to take on new roles formerly run by third parties in order to survive and be profitable, especially since artists can now in control of activities that used to be controlled by the record label.</p>

<p>The role of web 2.0 technologies has become windfall for knowledge building in higher education in the entire modern world. Web 2.0 technologies (Podcasts, Wikis, and Blogs) are being explored for collaboration, innovation, and creative purposes in digital literacy. The ICT based system (Learning Management System, Student Portal, Web mail) of Växjö University lacks web 2.0 technologies (Podcasts, Blogs, and Wikis) that are important for classroom learning for knowledge building. This research intends to investigate and describe the educational importance of web 2.0 (Podcasts, Wikis, and Blogs) as a possible source to facilitate class room learning in higher education in Sweden. In this regard, role of web 2.0 in its current usage in the teaching and learning have been identified and, thereby, possible measures for more improvements have been suggested in this research. Keeping in view the potential of web 2.0 as content development and management technologies and incorporating their role in formative evaluation of students, peer assessment, collaborative content creation, and individual as well as group reflection on learning experiences, the researcher conducted a survey by asking very simple and short questions as to how far has this potential been exploited in Sweden. Based on the findings and the empirical evidences thereof a model has been proposed for maximum utility of web 2.0 technologies.</p>

在傳統的企業思維中，價值乃是由企業創造的，由企業單獨決定其產品和服務提供什麼價值，消費者僅僅代表對公司產品的需求；但隨著產業環境的發展，尤其是網路經濟時代的來臨，生產者與消費者之間的界限開始模糊。而在過去資訊單向流通的網路世界中，人們在網路上代表的僅僅是一個創造流量的虛擬人物，但隨著資訊科技的進步，網路技術的發展，人們在網際網路中開始彼此協作，發揮集體智慧向全世界發聲；在這樣的發展情況下造就了Web2.0名詞的誕生。 根據台灣網路資訊中心所公佈的2007年一月「台灣寬頻網路使用調查」報告顯示，台灣目前的網路普及率已達到67.77%，全世界的上網人口也已經超過了4億5千萬人；而在2006年第一季，美國Web2.0相關廠商即獲得8億7000萬美元的創投資金，在這樣的熱潮中，有許許多多創業者爭相投入網路市場當中。因此本研究目的在於窺探台灣的 Web 2.0 網站如何進行事業模式創新，讓目前仍停留在Web 1.0時代的網站業者，或是目前欲投入網路產業的創業家瞭解Web2.0網站的成功之道。本研究首先整理學者、網路趨勢家們對於Web2.0概念的討論與分析，歸納出Web2.0之定義；並以Hamel（2000）所提出的事業觀念創新為基礎，並結合Prahalad & Ramswamy（2003）共創價值理論與Brush, Greene, Hart & Edelman（1997）所提出之新創事業資本架構，建構出本研究的研究架構，並以網站內容由使用者提供的Web2.0網站為研究標的，深入探索其創新概念之形成、創業歷程，以及其如何進行與顧客共創價值之事業模式創新。 本研究之發現顯示，網站內容由使用者提供之Web2.0網站，其創新概念的生成並非單純來自創業者本身，而是由下而上，且參與創新之來源相當廣泛；Web2.0網站的核心策略會依創業者本身是否為領先使用者而有所不同，且其目標市場的策略乃是由利基市場進行擴散，最終以大眾市場為目標；另外，這些網站發展初期的策略性資產並非是關鍵，但隨著網站的成長，策略性資產則直接影響核心策略的建構與執行；而Web2.0網站亦在平台中提供與顧客共創價值之顧客介面，並且透過內容提供、互補性功能之建構、價值交換與其他結盟等四種關係建立其價值網路。 / In the past business mindset, people think that the value was created by enterprises. Enterprises decide what value their products and services provide, and the consumer only means the demand of their product. With the industry environment changes and the internet economics’ coming, the boundary between producer and consumer is getting more and more indistinct. This kind of situation also takes place in the internet. The website only provides the information with their desires and the users for the website are just the flow creator. As the progress of the information technology and the internet technology, people are getting to cooperate by their collective intelligence through the internet. And the phrases“Web2.0”is born to represent this new internet development. According to the research of July 2007 Taiwan broadband transmission investigated by TWNIC, the internet popularity rate of Taiwan has reached 67.77%, and there are more than 450 million network users around the world. In this kind of trend, the Web2.0 companies in the US has received $ 870 million from venture capitalists, and under the trend, plenty of start-up companies has devoted themselves in the business. So this study’s objective is to give a preliminary study on how the Web2.0 websites in Taiwan construct the innovative business model, and to let the new followers or the old Web1.0 websites know how to succeed in this competitive market. This study will focus on the aggregator type Web2.0 website, research how the innovative concept come into being, start-up history, and how they create the business model of the value co-create with customer. At the beginning, this study will generalize the definition of the Web2.0 in this study by reviewing discusses and analyses which were proposed by scholars and internet trend observers, and then propose the research construct base on the business concept innovation (Hamel, 2000), value co-creation theory (Prahalad & Ramswamy, 2003), and the start-up capital construction. After the case study and research, there are five research results: 1.The aggregator web2.0 website’s innovative concept is not only come from entrepreneur but also the website users. And there are many people participate the concept create process. 2.The aggregator web2.0 website’s core strategies will depend on if the entrepreneur is the lead user. Their target market strategy is to focus on one single niche market at the beginning, then extend to other niche market, and finally aim at mass market. 3.The strategic assets for the aggregator web2.0 website are not the key component. But with the website’s growth, the strategic assets will affect the core strategies’ construction and implementation. 4.The aggregator web2.0 website provides the value co-creation designed customer interface on its platform. 5.The aggregator web2.0 website builds their value network by content construction, complementary functions construction, value exchange and other alliances.

現今各式各樣新興的網站及網路服務正在改變上網人口的習慣與模式，由Tim O’Reilly提出的Web 2.0的概念正說明了許多新網站新服務的平台本質。過去單方面由網站提供給使用者資訊內容的模式被改變了，網站的使用者自行提供內容，瀏覽網站內容的使用者同時也是內容的創造者，而網站只是個交流的平台，透過此平台將各個來自世界各地的使用者聯繫在一起，彼此分享交流。 客戶關係管理透過蒐集、儲存、分析客戶資訊，希望以一完善的資料庫幫助企業管理與客戶的關係，針對銷售、行銷、客戶服務與支援改善更好的流程，達成較高的客戶滿意度，進而增加企業營收，達成追求企業成長的目的。 以Web 2.0的角度來看，網站的使用者同時也是內容提供者，使用者所消費的內容其實是別的使用者所創造的而非網站本身，網站所扮演的只是提供服務以供使用者建置內容，對於網站所提供的服務本身並不是決定使用者是否留下來的關鍵因素，而是在於提供此服務所創造出的社群是否吸引人；以企業看客戶的角度而言，希冀能有效的連結客戶，讓客戶間互相支援，幫助企業創造應提供的產品或服務。 本研究以微軟為個案研究對象，探討其Web 2.0環境下的客戶關係管理做法，透過目前網路上各型態網路客戶服務的個案分析與客戶社群經營的各種做法比較，並以SWOT分析網路客戶服務及客戶社群的關鍵成功因素。

隨著電腦和網路的發展，檔案也由傳統之紙本檔案發展至紙本與電子檔案雙軌並存之方式。Web 2.0提供了比以往Web 1.0更多元豐富且便利的網站經營和使用方式，目前已經被廣泛地運用在各類型網站中，在現在以及未來之網路環境中將可以預見的是—網站將不再只是為了讓使用者取得特定的內容資訊，而會更重視使用者與網站管理者，以及使用者彼此間的互動性關係。因此要如何在資訊日新月異的電腦和網路時代將檔案服務與網路加以結合，透過Web 2.0技術之發展在這一方面的應用有突破便是值得我們加以思考和探討之方向。 本研究目的分為四項：一、探討Web 2.0概念與包含之技術；二、探討國外檔案界對於Web 2.0網站的使用現況與經驗；三、探討目前國內檔案典藏單位網站所提供之服務內容；四、探討哪些Web 2.0網站技術適用於國內的典藏單位。 本研究首先透過文獻分析法彙整並探討Web 2.0與Library 2.0相關文獻，其後使用深度訪談法由訪談之機關檔案典藏單位與國家檔案典藏單位所獲得之資訊加以彙整分析。最後結合文獻與訪談資料內容進行綜合分析後提出四項結論：一、Web 2.0具有彌補共享及互動不足，提升使用率和豐富性之優勢；二、國外多個國家檔案館已經提供Web 2.0之服務；三、檔案典藏單位網站面臨之問題與解決方式；四、適合融入國內檔案典藏單位網站的Web 2.0服務項目。 最後依據研究之結論提出五點建議：一、建立機關檔案典藏單位網站一套完整之制度或規範；二、充實檔案典藏單位在網站管理之專職人力；三、加強檔案典藏單位網站服務與推廣；四、培訓檔案管理人員對Web 2.0之認識與應用；五、針對Web 2.0服務於檔案典藏單位網站進行小規模實驗計畫。 / Along with develop of computer and network, archives are come from only paper made to both of paper made archives and electronic records. Web 2.0 provides more comfortable and convenient ways of website manage and use than Web 1.0, it has more and more use in any kind of website now. Website will not only provide information for user to read in future, but also place importance on the interaction between website manager and user. So how do we use Web 2.0 to combine archive service with network will be an important question. The thesis aims to: (1) Web 2.0 conception and technology; (2) the using of Web 2.0 in archive websites in the world; (3) the situation of archival repository websites in Taiwan; (4) what kinds of Web 2.0 technology are useful for archival repository websites in Taiwan. The thesis apply literature analysis in Web 2.0 and Library 2.0 first, then interview eight archives in Taiwan. At last generalize five conclusions from literature and interview information: (1) Web 2.0 has an advantage position on sharing and interaction, to promote website utility rate; (2) many national archives in the world are already provide Web 2.0 website; (3)problems and resolutions of archival repository websites in Taiwan; (4)useful Web 2.0 service in archival repository website in Taiwan. Finally, the thesis provide five suggestions: (1) establish a complete website system for organization archival repository; (2) provide more sole duty staffs to website management; (3) enhance archival repository website service and advertisement; (4) the training of Web 2.0 and information education to archive managers; (5) give a small experiment on the useful of Web 2.0 using in archival repository websites in Taiwan.