This thesis tries to define factors that impact upon the feeling of exclusivity for users on travelorganizers websites. We have identified seven key factors that we believe impact this feeling andthose factors are newsletters, special offers/auxiliary services, registration/limited information,price, limited number of seats on a journey, deals for members and personal service. To researchthis we have conducted a questionnaire and performed interviews with people that are familiarwith travel organizers websites. To create an understanding for the results we have studied usercenteredweb design, affective design and the meaning of pictures. The results show that personalservice and price are important factors to make users feel that they get their requirements andwishes met. Newsletters and special offers/auxiliary services on the other hand are seen by mostas spam and do not impact the feeling of exclusivity because it is being sent to anyone who signsup for it.

"Adapt or Die" handlar om mobila webbplatser. Populariteten av mobila enheter växer ständigt och en intressant fråga var hur användarna upplever webbplatser genom mobila enheter. Arbetet hade som sitt mål att undersöka i fall användarna uppskattar att webbplatser anpassas till deras media; om det är viktigt för användarna att känna igen sig på en webbplats samt om man kan ta bort viss information från en webbplats när den presenteras via en mobil enhet. I uppsatsen förklaras begrepp som responsive web design samt mobildedikerad webbplats vilka är populära metoder för att anpassa webbplatser till mobila enheter. Den snabbt ökande användningen av mobila enheter gör denna problemställning mycket aktuell och intressant. För att försöka ge svar på dessa frågor, har genomförts en enkät, ett experiment samt en intervju.Resultatet av undersökningarna påvisar att anpassning av webbplatser till mobila enheter uppskattats mycket högt av användarna. Majoriteten (91,1%) respondenter tyckte att det var viktigt att kunna ha tillgång till sidor som är lätta att använda på mobila enheter. Det visade sig också viktigt för användarna att känna igen sig på en sida (64,6%) och behålla tillgång till all information även via mobila enheter (35%). Samtidigt var användarna dock villiga att offra just dessa egenskaper för att kunna använda sig av en enkel och lättläst webbplats (49,8%).

Technology has become a fundamental yet dynamic component of modern society, affecting almost every structure within it. However, education has been slow to change relative to the acceptance and use of technology in teaching and learning contexts. This research seeks to begin to bridge this technological chasm by examining what considerations a teacher instructional designer needs to be mindful of when designing a substantial Web-based learning resource. The researcher employs a qualitative methodology through the compilation of field notes and narratives describing the experiences and observations of a classroom teacher employing the ADDIE instructional design model to develop a Web-based learning resource for two high-school level Marketing courses. The researcher has maintained a unique triad of professional roles throughout this project, including teacher, instructional designer, and researcher. The findings of this research emphasize the interrelationships between the three key conceptual areas: reflective practice, instructional design, and Web design.

Denna studie handlar om individanpassning av informationsåtkomst och syftet med studien är att underlätta för utvecklare som ska ta fram nya, individanpassade lösningar för webben. Denna studie koncentreras till Skatteverkets webbplats. Studien försöker hitta svar på frågan om aktiv individanpassning gör att det blir lättare för användare att hitta vad de söker. En prototyp med en aktiv individanpassning har skapat och sedan jämförts med Skatteverkets webbplats. Detta har gjorts med hjälp av observationer och en tillämpning av tänka-högt-metoden. I resultatet av observationerna har det framkommit att även om respondenterna hittade vad de sökte på kortare tid när det använde Skatteverkets webbplats upplevdes prototypen som lättare att använda. Slutsatsen att en aktiv individanpassning gör det lättare för användaren att hitta rätt information har dragits. En förutsättning för att skapa en aktiv individanpassning är även att man tar hänsyn till användarens behov, kontextualisering, kategorisering och filtrering. / The subject of this essay is active personalization of information access. Its main goals are to make it easier for developers to create new, customized solutions for the web. The essay tries to find an answer to the question if personalization of information-access makes it easier for the user to find the information they need. The researchers developed a personalized-access prototype of the Swedish Tax Agency’s website and, through observations compared it with the original. The researchers applied the think-aloud-method in five observations documented as video recordings and observation schedules. In addition, a follow-up with a questionnaire was made after each observation in order to collect additional qualitative data. The observations showed that although the respondents found the information quickly at the Swedish Tax Agency’s website, they experienced the prototype as easier to use. The conclusion is that active personalization can make it easier for the users to find the right information, and that a prerequisite for creating an active personalization is that it takes better into account the user's needs by means of contextualization, categorization and filtering.

This paper accounts for the work with a website for a company whose real name will not be disclosed in the text of this paper. Instead, they have been assigned the fictitious name Larmbolaget, which can be translated as ‘The Alarm Company’. During our work with Larmbolaget’s website, we consulted a selection of accessibility guidelines from the Web Content Accessibility Guidelines (WCAG) 2.0, developed by a working group within the World Wide Web Consortium, as well as a number of design principles and heuristics outlined in this paper. We also conducted several usability tests on users from our intended target group. All the measures taken were an effort to ensure that Larmbolaget’s website be as accessible and usable as possible. Our conclusion is that the resulting website does comply with the accessibility guidelines and design principles described in this paper, and thus we consider it to be accessible and usable to a wide range of users, including those with disabilities. / Den här rapporten redogör för arbetet med en webbplats åt ett företag vars riktiga namn inte avslöjas i texten i denna rapport. Istället har de tilldeltas det påhittade namnet Larmbolaget. Under arbetet med Larmbolagets webbplats har vi tagit hänsyn till en utvald del av tillgänglighetsriktlinjerna i Web Content Accessibility Guidelines (WCAG) 2.0, utvecklade av en arbetsgrupp inom World Wide Web Consortium, samt ett antal designprinciper och heuristiker som vi sammanfattar i den här rapporten. Vi utförde även ett flertal användartester på användare inom vår tänkta målgrupp. Alla dessa åtgärder var ett försök att göra Larmbolagets webbplats så tillgänglig och användbar som möjligt. Vår slutsats är att den resulterande webbplatsen följer de tillgänglighetsriktlinjer och designprinciper som beskrivs i den här rapporten, och således anser vi den vara tillgänglig och användbar för en stor mängd användare, inklusive dem med funktionshinder.

Denna uppsats beskriver utvecklingen inom projektet att skapa en redesign av en intranätmall till företaget Circuit i Stockholm. Denna intranätmall representerar de intranät som företaget producerar och används för att sälja in intranät till nya kunder. På grund av att många uppdateringar och nya funktioner tillkommit i de senaste intranäten som levererats vill företaget uppdatera sin intranätmall och som en del i arbetet skapa en ny design till den. Det som levererades inom projektet var slutgiltiga Photoshopskisser med syftet att beskriva designen i detalj, samt påbörjad kodmässig implementering i front-end med hjälp av ramverk för responsiv design. / This report describes the the production within the project of creating a redesign of an intranet template for the digital full-service agency Circuit in Stockholm. This intranet template represents the intranets the company produces and is used as a demonstration of the services for new clients. Due to many updates and additions of functionalities in the newest delivered intranets, Circuit wants to update their template version and as a part of that work creating a new design for it. The deliveries in this project was several final Photoshop-sketches which described the design in detail, and initiated front-end implementations using frameworks for responsive design.

Technology has become a fundamental yet dynamic component of modern society, affecting almost every structure within it. However, education has been slow to change relative to the acceptance and use of technology in teaching and learning contexts. This research seeks to begin to bridge this technological chasm by examining what considerations a teacher instructional designer needs to be mindful of when designing a substantial Web-based learning resource. The researcher employs a qualitative methodology through the compilation of field notes and narratives describing the experiences and observations of a classroom teacher employing the ADDIE instructional design model to develop a Web-based learning resource for two high-school level Marketing courses. The researcher has maintained a unique triad of professional roles throughout this project, including teacher, instructional designer, and researcher. The findings of this research emphasize the interrelationships between the three key conceptual areas: reflective practice, instructional design, and Web design.

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it’s important that all different parts is presented uniformly. This reportdescribes the process and the end product of a concept design for a food event. The concept designincludes interaction design, a graphic identity and digital strategies in a website that all togheter creates astartingpoint for the branding of the event. In the creation of the logotyp which is as part of the graphicidentity it was important to anticipate the needs of the users and the other stakeholders. An interviewstudy was conducted with a focus group of the purpose to investigate users' feelings and reactions basedon the first impressions of three different logo proposals. The investigation was fruitful and increased ourunderstanding about what the participants thought about the different logotypes and colour combinations.Along with a few corrections we reach a brand identity that could be effective in communicating themessage of the event. During the design process, we had regular weekly meetings with the client who alsoapproved the final logo, graphic identity as well as the digital strategies and functions of the website. Theresult shows that a careful preparatory phase is a necessity to establish the client's goals and vision as wellas our own early in the process. This helped us to keep the design work on a steady path through thewhole process as well as creating a unified concept design for the event.

This study has researched how user click heatmaps and eye tracking can be utilized in usability testing. We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these tools can be integrated in usability testing and how results from the tests can be used to improve usability. We were able to use the recordings of clicks and eye movements and make design changes based on the findings. Some of the findings were that the users look more at the top of the page than at the bottom. They also look more at icons and images rather than longer text blocks. From the tracking of user clicks we found that the users primarily clicked on links in order to navigate the page but also that they sometimes clicked on texts when they were reading.

This research has explored potential ways for understanding the contribution communication design makes within the field of interaction design; specifically projects that have involved the design of web-based interactive systems. As a practice-based design investigation, this research has been conducted through a series of interaction design projects within the context of a Collaborative Research Centre, and have often included working with industry partners. I will refer to these as projects throughout this exegesis. In this exegesis, I will argue that communication design can make a valuable contribution to interaction design projects, and that this contribution can be facilitated by understanding interactive systems in terms of the role that they play in our everyday experience of the world. This exegesis presents the central argument of the research and how the research questions were investigated. It presents the projects through which the research has been conducted, and through discussion, presents the discoveries and knowledge gained through this research. The total submission for this research consists of the exegesis, exhibition, and oral presenation. Throughout each mode of delivery I will share how the research questions were investigated.