Although many science educators and researchers believe that emotion is an important part of the learning process, few researchers have dealt with the topic in a systematic fashion. The purpose of this study was to examine the role of emotion in the learning process, particularly in the learning of science content. My study utilized a dimensional perspective which defined emotion in terms of arousal and valence, and drew on research from the fields of psychology and neuroscience to examine how emotion affects different aspects of cognition such as attention and memory. On the basis of these findings, I developed and tested a path model to investigate the predicted relationships among emotional arousal, valence, attention, intrinsic motivation and short- and long-term learning outcomes. I conducted the study in two phases. The first phase took place in a psychology laboratory in which participants watched either an exciting or neutral nature video, read a factual article related to the video and were tested on their learning. The second phase took place at the Oregon Coast Aquarium in which participants watched a narrated otter or sea lion presentation and took a short posttest after the show. In both phases, participants' emotional arousal, valence, attention, and motivation levels were also measured for inclusion in the model. The results indicated that emotional arousal was an important predictor of short-term learning in both experiments although its effect was fully mediated by attention at the aquarium. In addition, negative valence (displeasure) and intrinsic motivation were strong predictors of short-term learning in the laboratory experiment. At the aquarium, the narrator of the animal presentation strongly affected both attention and short-term learning—visitors who listened to a non-scripted rather than a scripted narration paid more attention and had significantly better short-term learning outcomes. In the aquarium study, emotional arousal correlated strongly with several measures of long-term learning. In particular, those who felt more arousal during the animal presentation were able to describe their experience at greater length and with more detail and complexity two to three months after their visit. My findings suggest that emotional arousal is an important component of science learning both directly and through its relationship with attention. Therefore, science educators in both informal and formal learning institutions may be able to increase both attention and learning outcomes by designing emotionally arousing learning experiences around the science content they wish to teach. In addition, the importance of narrator quality in the aquarium study suggests that narrators and teachers should be trained to deliver information in such a way that supports short- and long-term science learning. / Graduation date: 2012

Το Internet επεκτείνεται και οι χρήστες του αυξάνονται με ρυθμούς γεωμετρικής προόδου. Ήδη διαδραματίζει καθοριστικό ρόλο στην ταξιδιωτική βιομηχανία. Και στην πραγματικότητα αποτελεί την κύρια δεξαμενή άντλησης οποιασδήποτε μορφή πληροφόρησης της ταξιδιωτικής βιομηχανίας. Αν και αποτελούν νέες σχετικά έννοιες τα δίκτυα κοινωνικής ενημέρωσης αλλά και το περιεχόμενο (UGC) που παράγεται από τους καταναλωτές κερδίζουν συνεχώς μερίδιο στους ταξιδιωτικούς καταναλωτές και έτσι επηρεάζουν όλο και πιο έντονα τις αποφάσεις τους. Οι αποφάσεις τους αυτές έχουν σαν συνέπεια να αυξάνουν όλο και περισσότερο το μέρος της τουριστικής ζήτησης που μετακινείται προς το ηλεκτρονικό εμπόριο. Αφού εξεταστούν οι επιπτώσεις του UGC, στην ταξιδιωτική βιομηχανία, στην οποία οι μονάδες φιλοξενίας έχουν το μεγαλύτερο μερίδιο αγοράς, η έρευνα αυτή θα εστιαστεί κυρίως στις επιπτώσεις που ήδη έχει επιφέρει, στις ξενοδοχειακές μονάδες του ευρύτερου κέντρου της Αθήνας. Θα εξετάσει διεξοδικά τις συσχετίσεις που επιφέρουν τα reviews των καταναλωτών στον καθορισμό της τιμής των ξενοδοχείων, θα εξετάσει τις συσχετίσεις που μπορούν να έχουν οι παρεχόμενες υπηρεσίες των ξενοδοχείων στην διαμόρφωση των βαθμολογιών των κυριότερων ταξιδιωτικών σελίδων. Θα γίνει μία καταγραφή των κυριοτέρων από αυτές και θα επεξεργαστούν τα στοιχεία- σχόλια που έχουν οι επτά δημοφιλέστερες. Θα ερευνηθούν οι συσχετίσεις των βαθμολογιών με τις κατηγορίες των ξενοδοχείων της Αθήνας, τόσο σε επίπεδο αστέρων όσο και σε επίπεδο μεγέθους. Θα εξετάσει την συμπεριφορά των διάφορων ομάδων που στέλνουν σχόλια στο διαδίκτυο σε σχέση με τι διάφορες κατηγορίες των ξενοδοχείων. Επίσης θα ερευνηθούν οι διαφορές θερινής και χειμερινής τιμής και πως αυτές επηρεάζονται από την αξιολόγηση των ταξιδιωτικών ιστοσελίδων, σε συνδυασμό με τις διάφορες κατηγορίες. Tέλος, θα ερευνηθούν οι συσχετίσεις των βαθμολογιών με τις τιμές και τα κύρια χαρακτηριστικά των ξενοδοχείων (παροχές, απόσταση από μέσα μεταφοράς, απόσταση από κέντρο κλπ.) αλλά και αντίστροφα το κατά πόσο οι τιμές επηρεάζονται και με ποιό πρόσημο και ένταση από τις αξιολογήσεις των ταξιδιωτικών ιστοσελίδων. Η επιρροή τους στην τιμή και επομένως στον ανταγωνισμό, μήπως οδηγεί σε "παραπλανητικά" σχόλια; Ποια η αξιοπιστία τους; Θα μετρηθεί με τεστ αξιοπιστίας όλων των ταξιδιωτικών ιστοσελίδων και θα συγκριθεί με υπάρχοντα επαγγελματικά εμπορικά εργαλεία. Τέλος, θα προσπαθήσει η έρευνα αυτή να βρει εργαλεία τα οποία με απλούς αλλά δόκιμους τρόπους θα προσπαθήσουν να εκτιμήσουν την τιμή που μπορούν να έχουν οι ξενοδοχειακές μονάδες και αν μπορέσουν να ξεπεράσουν τα reliability test, να εξεταστεί η δυνατότητα της εφαρμογής τους σαν ένας εναλλακτικός τρόπος τιμολόγησης, πέρα από τις συνήθεις μεθόδους τιμολόγησης κόστους και ανταγωνισμού. / The Internet expands and users are increasing at a rate of geometric progress. Already plays a key role in the travel industry. And the reality is the main tank pumping any form of information of the travel industry. Although these are new concepts for the networks social media and content (UGC-) produced by consumers are gaining market share in travel consumers and thus affect more and more strongly their decisions. Their decisions have resulted to increase more and more the part of tourist demand that moves toward e-commerce. After examining the effect of the UGC-, in the travel industry, in which the hospitality units have the largest market share, this research will focus mainly on the effects which already has brought ,the hotel units of the larger center of Athens. We will examine in detail the assignments which bring about the reviews of the consumer in determining the price of hotels, will examine the correlations which can have the services of hotels in configuration of scores of major travel pages. There will be a record of the main from them and draw up the data; reviews the seven most popular. We will investigate the correlations of the scores for each of the categories of hotels in Athens, both star and sizes. We will examine the behavior of the various groups to send comments on the internet in relation to what various categories of hotels. It will also investigate the differences between summer and winter price and that those affected by the assessment of travel sites, in conjunction with the various categories.Finally, will investigate the correlations of scores with the values and the main features of the hotel (facilities, distance from transport, distance from center etc. ) and vice versa whether prices are influenced and with what sign and intensity of the evaluations of travel sites. Their influence on price and therefore in competition, that leads to a "misleading" comments? What their credibility? Will be measured with test reliability of all travel sites and will be compared with existing professional commercial tools. Finally, we will try to research this to find tools with simple but trainee ways will try to appreciate the value that may have been the hotel units and if they can overcome the reliability test, to examine the possibility of implementing them as an alternative billing method, apart from the usual methods cost pricing and competition.

The purpose of this creative project was to develop a master plan for a 450-acre site based on the recently published Land and Natural Development (LAND) Code: Guidelines for Sustainable Land Development by Diana Balmori and Gaboury Benoit. Balmori and Benoit present environmentally conscious design principles that serve as a demonstration for tangible ways to create sustainable landscapes that balance function with the need to preserve natural resources. The outcome of this project includes a detailed master plan for a 450-acre portion of Goose Pond Fish and Wildlife Area (GPFWA) located in Linton, Indiana, which serves as a model for sustainable site design in addition to offering interpretive and recreational opportunities within the focus area. / Department of Landscape Architecture

Doctor of Philosophy (PhD) / A renewed focus on generalised pollinator systems has inspired a conceptual framework which highlights that spatial and temporal interactions among plants and their assemblage of pollinators can vary across the individual, population, regional and species levels. Pollination is clearly a dynamic interaction, varying in the number and interdependence of participants and the strength of the outcome of the interaction. Therefore, the role of variation in pollination is fundamental for understanding ecological dynamics of plant populations and is a major factor in the evolution and maintenance of generalised and specialised pollination systems. My study centred on these basic concepts by addressing the following questions: (1) How variable are pollinators in a generalised pollination system? To what degree do insect visitation rates and assemblage composition vary spatially among populations and temporally among flowering seasons? (2) How does variation in pollinators affect plant reproductive success? I chose to do this using a model system, Trachymene incisa subsp. incisa (Apiaceae), which is a widespread Australian herbaceous species with simple white flowers grouped into umbels that attract a high diversity of insect visitors. The Apiaceae are considered to be highly generalist in terms of pollination, due to their simple and uniform floral display and easily accessible floral rewards. Three populations of T. incisa located between 70 km and 210 km apart were studied over 2-3 years. The few studies investigating spatial and temporal variation simultaneously over geographic and yearly/seasonal scales indicate that there is a trend for more spatial than temporal variation in pollinators of generalist-pollinated plants. My study showed both spatial and temporal variation in assemblage composition among all populations and variation in insect visitation rates, in the form of a significant population by year interaction. However, removing ants from the analyses to restrict the assemblage to flying insects and the most likely pollinators, resulted in a significant difference in overall visitation rate between years but no difference in assemblage composition between the Myall Lakes and Tomago populations. These results indicate more temporal than spatial variation in the flying insect visitor assemblage of T. incisa. Foraging behaviour provides another source of variation in plant-pollinator interactions. Trachymene incisa exhibits umbels that function as either male or female at any one time and offer different floral rewards in each phase. For successful pollination, pollinators must visit both male and female umbels during a foraging trip. Insects showed both preferences and non-preferences for umbel phases in natural patches where the gender ratio was male biased. In contrast, insects showed no bias in visitation during a foraging trip or in time spent foraging on male and female umbels in experimental arrays where the gender ratio was equal. Pollinator assemblages consisting of a mixture of different pollinator types coupled with temporal variation in the assemblages of populations among years maintains generalisation at the population/local level. In addition, spatial variation in assemblages among populations maintains generalisation at the species level. Fire alters pollination in T. incisa by shifting the flowering season and reducing the abundance of flying insects. Therefore, fire plays an important role in maintaining spatial and temporal variation in this fire-prone system. Although insect pollinators are important in determining the mating opportunities of 90% of flowering plant species worldwide, few studies have looked at the effects of variation in pollinator assemblages on plant reproductive success and mating. In T. incisa, high insect visitation rates do not guarantee high plant reproductive success, indicating that the quality of visit is more important than the rate of visitation. This is shown by comparing the Agnes Banks and Myall Lakes populations in 2003: Agnes Banks received the highest visitation rate from an assemblage dominated by ants but produced the lowest reproductive output, and Myall Lakes received the lowest visitation rate by an assemblage dominated by a native bee and produced the highest seedling emergence. Interestingly, populations with different assemblage composition can produce similar percentage seed set per umbel. However, similar percentage seed set did not result in similar percentage seedling emergence. Differences among years in reproductive output (total seed production) were due to differences in umbel production (reproductive effort) and proportion of umbels with seeds, and not seed set per umbel. Trachymene incisa is self-compatible and suffers weak to intermediate levels of inbreeding depression through early stages of the life cycle when seeds are self-pollinated and biparentally inbred. Floral phenology, in the form of synchronous protandry, plays an important role in avoiding self-pollination within umbels and reducing the chance of geitonogamous pollination between umbels on the same plant. Although pollinators can increase the rate of inbreeding in T. incisa by foraging on both male and female phase umbels on the same plant or closely related plants, most consecutive insect movements were between plants not located adjacent to each other. This indicates that inbreeding is mostly avoided and that T. incisa is a predominantly outcrossing species, although further genetic analyses are required to confirm this hypothesis. A new conceptual understanding has emerged from the key empirical results in the study of this model generalised pollination system. The large differences among populations and between years indicate that populations are not equally serviced by pollinators and are not equally generalist. Insect visitation rates varied significantly throughout the day, highlighting that sampling of pollinators at one time will result in an inaccurate estimate and usually underestimate the degree of generalisation. The visitor assemblage is not equivalent to the pollinator assemblage, although non-pollinating floral visitors are likely to influence the overall effectiveness of the pollinator assemblage. Given the high degree of variation in both the number of pollinator species and number of pollinator types, I have constructed a model which includes the degree of ecological and functional specialisation of a plant species on pollinators and the variation encountered across different levels of plant organisation. This model describes the ecological or current state of plant species and their pollinators, as well as presenting the patterns of generalisation across a range of populations, which is critical for understanding the evolution and maintenance of the system. In-depth examination of pollination systems is required in order to understand the range of strategies utilised by plants and their pollinators, and I advocate a complete floral visitor assemblage approach to future studies in pollination ecology. In particular, future studies should focus on the role of introduced pollinators in altering generalised plant-pollinator systems and the contribution of non-pollinating floral visitors to pollinator assemblage effectiveness. Comparative studies involving plants with highly conserved floral displays, such as those in the genus Trachymene and in the Apiaceae, will be useful for investigating the dynamics of generalised pollination systems across a range of widespread and restricted species.

Cette recherche cherche à comprendre comment le musée d'art de l'université du Ceara (MAUC) est devenu un nid de frelons. Afin d'étudier ce phénomène, nous avons analysé les cinquante premières années de sa trajectoire (1961-2011), en partant de l'intrigue sur les modèles de musée en dispute à la fin du XXème siècle dans la ville de Fortaleza, et aussi à parti des controverses autour de sa mémoire. Nous avons organisé notre récit en Neuf temps pour neuf Atlas, en analysant ce nid de frelons de l'intérieur et de l'extérieur, en le prenant à l'envers à rebrousse-poil. Pour cette raison, nous présentons le MAUC au travers de ses coulisses, en observant par-derrière les vitrines quels sont les caractéristiques et les mouvements propres de cette désignation. Pour nous, un musée nid de frelons est traversé par la mise sous silence, en même temps qu'il développe des pratiques communautaires et collaboratives qui sont constitutives de sa trajectoire, contribuant à l'élaboration conceptuelle élargie de ses processus curatoriaux. Dans cette thèse, nous démêlons les aspects conceptuels qui justifient la création du MAUC. Au travers d'une lecture de la circulation de savoirs, d'œuvres d'art et d'exposition nous établissons une cartographie des réseaux de relations mobilisés par ce musée au travers de son programme structurel. Nous enquêtons sur les possibilités de création artistique dans l'espace physique du musée et sur les dimensions de collaboration proposées par l'institution en ce qui concerne la fabrique d'expositions et d'œuvres d'art. Nous cherchons aussi à identifier les formes de voir et d'être des visiteurs dans le MAUC au travers du regard des photographes de vue d'exposition. / This research sought to understand how Museum de Arte da Universidade do Ceara (MAUC) has become a Hornets House. In order to elaborate this explanation, we observed fifty years of it history (1961-2011), starting from the intrigue about the museum models in dispute in the late twentieth century, in Fortaleza city, as well as about the controversies involving its memory. So we organized our narrative in Nove Tempos para Nove Atlas, trying to analyze this Hornet House inside out, against the grain, and for this reason we present the MAUC through it scenes, watching from behind the windows, which are the characteristics and movements to this adjective. We understand that a Hornets House Museum goes through silence, while develop community and collaborative practices that take part of its history, contributing to the broad conceptual elaboration of its curatorial process. In this thesis we unfold its conceptual aspect that justified the creation of MAUC. We traced through a reading on knowledge circulation works of art and exhibitions, a mapping of relationships networks mobilized by this museum through its structural program. We investigate the possibilities of artistic creation in the physical museum space and the dimensions of cooperation proposed by the institution regarding expositions and works of art. We also try to identify the ways of seeing and being of the visitors at MAUC through the eyes of photographers while viewing exposures.

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No. of bitstreams: 1 ana_m_m_palma__ioc_ebs_mest_2009.pdf: 1385760 bytes, checksum: 8b2db5fa7eb12a68fee34d621db286b0 (MD5) Previous issue date: 2009 / Fundação Oswaldo Cruz. Instituto Oswaldo Cruz. Rio de Janeiro, RJ, Brasil / Face à participação da ciência em nosso cotidiano, a divulgação científica desempenha um papel crucial na conquist a da cidadania e constitui-se em um importante instrumento no processo de ap rendizagem por livre escolha. Com o intuito de reforçar sua atuação nesse cam po, museus e centros de ciência, meios tradicionais de divulgação da ciência, voltam-se cada vez mais para as novas tecnologias de informação e comunicação e preocupam-se em avaliar o impacto de sua presença virtual. Com o objetivo de traçar um perfil preliminar do público do museu virtual Invivo, do Museu da Vida, desenvolveu-se uma pesquisa exploratória, utilizando três métodos de investigação: análise de log do servidor , page-tagging e um ques tionário on-line. Um levantamento histórico da visitação registrou que, entre 2005 e 2008, houve um aumento de 340% no número de visitas ún icas e de 295% no número de páginas acessadas. Estes dados demonstram o cre scimento expressivo do site, quando comparados com as estatísticas oficiais que mostram, entre 2005 e 2007, aumento de 28% de brasileiros que já tinha aces sado a Internet pelo menos uma vez e de 41% daqueles quem utilizavam esse meio habitualmente. A análise indicou também um crescimento expressivo da visitação no início do período escolar e queda durante as férias, be m como dias úteis movimentados e fins de semana mais calmos. Curvas semelhantes foram detectadas em outros estudos sobre museus. O pico da visitação se dá no horário da tarde, o que sugere uma concentração de estudantes do segundo segmento do ensino fundamental e do ensino médio (a partir de 11/12 anos). A importância do público escolar na visitação ao Invivo é comprovada ainda pelo alto í ndice de acesso às matérias mais vinculadas ao currículo. Respondido espontaneamente por 209 visitantes, o questionário online permitiu obter dados demográficos, sobre motivações e uma avaliação do site. O visitante virtual é principalmente do sexo feminino (77.9%), majoritariamente adulto e com formação universitária. A preferência como atividade cultural pela leitura de livros (79.90%), seguida pela In ternet (77.03%), são dados que apontam para um grupo culturalmente privilegiado e com hábitos diferentes do perfil brasileiro. O site foi aprovado por 91% dos usuários. A linguagem e o co nteúdo educacional foram pontos que receberam avaliação positi va. Os participantes solicitaram mais material de apoio ao professor, experiênc ias, jogos e artigos sobre prevenção à saúde, ciência e tecnologia de ponta, meio ambiente, fenômenos da natureza e controvérsias e riscos da ciência. Os usuários sugeriram, também, maior interatividade, com o incentivo ao diálogo e à promoção de debates, e mais recursos, como imagens e fotos exu berantes, infográficos e vídeos. / Given the involvement of science in our daily life, science communication plays a crucial role in the conquest of citizenship, being also an important tool in the process of free-choice learning. Museums and scien ce centers have been a traditional media for public understanding of science. In order to strengthen its activities in this area, these institutions are increasingly turni ng to the new Information and Communication Technologies. They have been also evaluati ng the impact of thei r virtual presence To draw a profile of the public of the Invivo - Museum of the Life’s virtual museum - an exploratory research was developed, using three met hods of investigation: log analysis, page-tagging and on-line survey. A historical survey of the visitation recorded an increase of 340% in the number of unique visitors and 295% in the number of page views, bet ween 2005 and 2008. These data demonstrate the expressive growth of the site, when compared with the official statistics, which shows that, between 2005 and 2007, ther e were an increase of 28% of Brazilians who had accessed the Internet at least once and 41% of those who were frequent Internet users. The analysis demonstrates that visitation gr ows at the beginning of classes and falls during the school holidays. It also show s busy working days and quiet weekends. Both patterns were found in other studies on museums. Peak visitation occurs in the afternoon hours, which suggests a concentrat ion of students from junior high (from 11/12 years)and high schools. The importance of students and people involved in educational process in the visitation of Invivo is also proven by the high rate of page views of content more related to national curriculum standards. Answered spontaneously by 209 visitors, the online survey collected data on demographics, motivations. It also provided an evaluation of the site. The virtual visitors are mainly women (77.9%), most ly adult and college educat ed. Their favorite cultural activities were reading (79,9%) and Internet navigation (7 7%). This points to a culturally privileged group with different habits and profile of the Brazilian population. The site was approved by 91% of the respondents. The language and educational content were items that rece ived positive evaluation. Pa rticipants are interested in more educational material, experiences , games, health prevention, cutting-edge S&T, environment, natural phenomena and contro versies and risks of science. Users suggested, also, greater interactivity, with the encouragement of dialogue and the promotion of debate, and more resources, such as bigger images, graphics and video

This thesis examines the tourism in the rural space, which can be divided into variety of categories and forms. The main aim of the thesis is above all a detailed analysis of the situation in the municipality Purkarec as a concrete part of the region České Budějovice. Moreover this thesis specifies sights and opions of local inhabitants, businessmen and experts on local tourism. To analysing the tourism in the municipality Purkarec is used the method of the decriptive case study. Data collection and information gethering about the situation in rural space of the municipality Purkarec took a place trough combinations of methods of the qualitative and quantitavie research. On the basis of the field research was discovered attitudes and opinions of particular interviewed categories. The tourism in the area of Purkarec is at the moment rising up which nevertheless doesn?t affect negatively the environment.

O propósito dessa dissertação é investigar a necessidade e a importância da visitação diaconal a pessoas doentes em contexto urbano. Além disso, tem o objetivo de pesquisar a importância da criação de equipes de visitadores/as no intuito de atender às necessidades e aos anseios dos membros em lares, hospitais e clínicas, e nas comunidades . O primeiro capítulo mostra a Pesquisa Social com sua análise e respectivos resultados. O segundo capítulo apresenta a compreensão da terminologia e a conceituação de diaconia e visitação, a partir de pesquisa bíblico-teológica, com base em textos dos evangelistas: Marcos 10.35-45, Mateus 25.42-44, João 13.1-15, e Lucas 22.24-30. Além disso inclui a pesquisa sobre diaconia comunitária, diaconia e a visitação comunitária e o serviço da visitação na comunidade. O terceiro capítulo apresenta indicativos para a prática da visitação a pessoas doentes em comunidades urbanas. A pesquisa conclui com a constatação de que as pessoas doentes numa comunidade eclesial urbana pre cisam ser visitadas. A visitaç ão promove a reconciliação, a cura e o fortalecimento da fé no sofrimento. / The purpose of this dissertati on is to investigate the neces sity and the importance of diaconal visitation to ill people in an urban context. Besides that, it has the objective of researching the creation of teams of visitors in order to assist the members needs and expectations at their homes, hospitals, medical clinics and communities. The first chapter displays the Social Research, its analysis and its respective results. The second chapter presents the comprehension of diakonia terminology and the concept of diakonia and visitation from a biblical and theologica l research based on some evangelists texts such as: Marcos 10.35-45, Mateus 25.42-44, João 13.1-15, and Lucas 22.24-30. It also brings out a resea rch concerning community diakonia, diakonia and visitation, and visitation as a service in the community. The third chapter presents some suggestions for the practice of visitation to ill people in an urban community. The research concludes that ill people in an urban ecclesiastic community need to be visited. Visitation provides reconciliation, cure and the faith strength on suffering.

The master thesis analyzes the structure of multi-genre music festivals´ visitors and on the base of this analysis, a part of marketing mix of concrete festival is proposed to be modified. This modification is primarily focused on communication mix. Music festivals are the product of tourism. This is one of the essential ideas of this master thesis. Festival is a service - nonmaterial product, so there must be reached the maximal efectivaty of the communication with the music festival customer - visitor. The secondary goal of the master thesis is proposal of the realizatoion of multi-genre music festival in České Budějovice. This goal is almost achieved, when local authority has expressed the agreement with this project.

O objetivo principal da presente pesquisa foi estimar o valor monetário de visitação do Parque “PHILLIPE WESTIN CABRAL DE VASCONCELOS” e adjacências da ESALQ/ USP localizado no Município de Piracicaba do Estado de São Paulo. Para tanto, foi aplicado o método de valoração contingente, adotando-se o modelo de referendo com distribuição de probabilidade logística. O levantamento de dados foi efetuado no período de agosto a setembro de 2004, realizando-se 207 entrevistas, extraindo-se uma amostra para aproveitamento de 202 observações. O valor médio da disposição a pagar foi estimado em R$ 14,53 por mês. O beneficio econômico total foi estimado em R$ 37.487,40 por mês, considerando o numero total estimado de 2.580 visitantes mensais. Tais valores demonstram o considerável beneficio econômico que os atributos do Parque da ESALQ/ USP geram para toda a população local. Tais resultados podem ser utilizados para auxiliar no planejamento de políticas de visitação ordenada do lugar, além de auxiliar na justificativa do investimento na manutenção e preservação do lugar. O estudo constatou os motivos para não aceitação do valor de pagamento mensal. O valor sugerido, a restrição orçamentária e a imputação de que a manutenção e preservação de áreas naturais publicas é responsabilidade do governo, são algumas das principais razões. / The main objective of the present research was to estimate the monetary value of visitation of Park "PHILLIPE WESTIN CABRAL OF VASCONCELOS" and adjacencies of ESALQ/USP located in the City of Piracicaba, State of São Paulo. For which, the method of contingent valuation was applied, adopting the model countersignature with distribution of logistic probability. The data-collected was over the period between August and September 2004. The sample totaled 207 interviews, out of which, 202 were used in the estimation procedures. The average value of the willingness to pay was estimated to be R$ 14,53 per month. The total economic benefit was calculated to be R$ 37.487,40 per month considering a total monthly visitation of 2.580. Such values demonstrate a considerable economic benefit that Park of ESALQ/USP generates for all its visitors. Such results can be used to assist in the planning of visitation policies and to justify the investment in the Park’s maintenance and preservation. Also, the main reasons for payment refusal were: suggested value; the income restriction; and the perception that the maintenance and preservation of public natural areas are responsibility of the government.