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360-degree videos offer an immersive experience which is hard to find in traditional videos. The entire scene is floating around the viewer, and a feeling of being there is common. However, something traditional videos have compared to 360-degree videos is control of the outcome. The filmmakers decide what they want to show and how they want to guide the viewer. The control is still an issue in 360-degree videos. In this thesis will the focus be on how a viewer can be attracted to an important part of a scene. This work is concentrated on methods and techniques in the post-production part of video production. The techniques are mainly video effects.    The user tests involved 16 participants with different backgrounds including an expert in the field. The participants watched three 360-degree videos each with the same content, but with different techniques made in the post-production part to guide them. It was one video with graphical elements to guide them, one with light effects and one with colour effects. Interviews gave a deeper insight into the participant's experience and opinions on the three videos. The video effects affected the participants positively and negatively. The participants were mostly satisfied with effects consisting of graphical elements but not as much with colour. The users lost a bit of their freedom to explore a scene with the light effects, but they were useful when it came to guiding towards something. The participants did find the guiding lines and spotlight as the most suitable methods to attract attention; the spotlight was the most preferred of the two. The red circle effect and the warm/cold colour effect was the least preferred, the warm/cold colour effect as the least preferable. The effects helped to attract the viewer to a section of the video, and the user's got a better understanding of the concept. However, more research need to be done to draw attention towards something. A combination of elements like light effects and graphical element effects could improve the post-production part. Research in the future regarding the opportunity to combine techniques from an entire video production needs to be conducted for a significantly more effective way to attract attention to an important side of a scene, without the viewers losing their freedom of exploring, it includes both the post-production side but also methods to attract attention in a set.

Assignment of the master's thesis is, to design winery, with possibility of accommodation. The aim, is to create a comprehensive urban - architectural project of area, which is based on the use of local resources to support rural, economic and social development in the region of South Moravia. The area is situated on the outskirts of the village Strachotín, which is part of the site Novomlýnska nádrž. The urban concept should attract people, not just domestic, but also international clients, because of the proximity to Austria, Slovakia borders, and because of a good connection to the highway D2. Important was, to create a supporting function_WELLNESS, which complements the lack of capacity of the accommodation and offers services that are not around. A prerequisite, for immediate gripping the concept in the country, is also the existence of several hiking, biking, wine routes which pass through the area. The good thing is a close proximity to water, which I use in eco - energy concept, but also for recreation, relaxation purposes. The core project is the integration of new technologies in wine production, architecture, town planning, to create facilities, operating with minimum power consumption and minimal burden on nature. From the operational point of view, I separated the two ongoing operation of buildings-WELLNESS-located at the bottom of the plot, with access from Sklepní street, and linked with water. -WINERY- with accessing comunication from the existing path, with the possibility to access directly to winery by 3m wide drivable pavement and with beautiful views . Buildings are connected with educational wine route. Visually, the project is built on the use of excavated soil, formed in the mounds, which should symbolize "volumes exserted from the ground" with the metaphorical meaning of interface with nature. Urban and architectural design is in a harmony with the country - respects terrain conditions, using solar energy, and natural material solution that is designed in its crude form.

<p>This essay ventilates the relatively new phenomenon employer branding. Due to societal changes, such as demographical and financial changes, the labour market in Sweden has changed. It is evident that an increasing number of organisations need to put more of an effort in their methods of attracting talent and retaining competence within the organisation. By a case study based on five interviews, the purpose of the study was to compare literature and practice to see how well they compare as well as how employer branding bring about different aspects of the effect. There was also an ambition to highlight aspects of employer branding considered important to have in mind when undertaking an employer branding exercise. The results reveal several themes and aspects of employer branding, among which one finds individual development, the importance of communication and the importance of cooperation.</p>

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<p>Bakgrund: En av de viktigaste förutsättningarna för att Bosnien och Hercegovina ska kunna åstadkomma en hållbar ekonomisk tillväxt, är att landet integreras i världsekonomin och skapar ett klimat som främjar utländska investeringar. Idag råder det hård konkurrens mellan länder när det gäller att attrahera utländska investerare, och det är upp till varje land att utveckla effektiva strategier för att kunna hantera konkurrensen.</p><p>Syfte: Syftet med studien är att undersöka vad Bosnien och Hercegovina gör för att attrahera utländska direktinvesteringar. Vidare är vårt syfte att studera vilka effekter landets aktiviteter har på utländska investerare.</p><p>Metod: För att uppnå syftet med uppsatsen används en metodtriangulering bestående av intervjuer med experter, en enkätundersökning av utländska företag i Bosnien och Hercegovina, en deltagande observation samt olika rapporter och andra skriftliga källor.</p><p>Resultat och slutsats: Undersökningen visar att Bosnien och Hercegovina har flera fördelar som kan erbjudas till utländska investerare, framförallt naturresurser, men även turismsektorn har potential att utvecklas. Den makroekonomiska stabiliteten upplevs även som mycket fördelaktig. För närvarande finns det däremot fler hinder än fördelar för utländska investerare. Samtliga intervjurespondenter påpekar att den svaga infrastrukturen och den dåliga imagen som landet har i världen, försvårar för utländska investeringar. Faktorer som upplevs som hinder för utländska investerare bottnar främst i det fattiga företagsklimatet och det otillräckliga stödet från regeringen och andra statliga institutioner. Vissa framsteg har gjorts i detta avseende, men för närvarande är det svårt att göra landet konkurrenskraftigt när det gäller att attrahera utländska investerare. Avsaknaden av ett generöst heltäckande incitamentsprogram gör det omöjligt att framhäva de fördelar som finns. Det geografiska läget kan inte utnyttjas med den undermåliga infrastrukturen och de skatteincitamenten som erbjuds får föga effekt när affärsklimatet upplevs som oattraktivt med krångliga regler och långa procedurer. Detta beror på att landets tillgångar inte är identifierade och att få resurser används för att utveckla effektiva strategier för att marknadsföra dem. Uppgiften att förbättra landets image blir därför svår med de förutsättningar som ges.</p> / <p>Background: To become an economically self-sustainable country Bosnia and Herzegovina needs to create the necessary conditions for an accelerated economic recovery, an integration in the world economy and to create a business environment that promotes FDI. Because of the hard competition among countries there is a need to enhance the capacity to attract FDI. Each country has to develop efficient strategies in order to be competitive.</p><p>Purpose: The purpose of this essay is to examine what Bosnia and Herzegovina does to attract FDI and to identify those factors that are important in determining investment decisions and that influence the environment for conducting business in Bosnia and Herzegovina.</p><p>Method: In order to attain the purpose of the essay the authors have used a triangulation of methods consisting interviews with experts, a survey of companies that have made foreign investments in Bosnia and Herzegovina and a participant observation.</p><p>Results and Conclusions: The study identifies several available advantages for foreign investors in Bosnia and Herzegovina. There is a potential in industries based on natural resources, but there is also a potential for tourism. The macroeconomic stability is also seen as an advantage for the country. The results of the study also show that there are many obstacles for foreign investors. The interview respondents saw the undeveloped infrastructure and the bad image of the country as factors that aggravate the possibility to attract FDI into the country. The poor business environment and the weak support given from the government and other public institutions have been identified as those factors that mainly influence investment decisions negatively. Progresses have been made in Bosnia and Herzegovina, but not enough to be strongly competitive when it comes to attracting FDI. The lack of a general incentive program makes it difficult to emphasise the existing advantages. The weak infrastructure makes it hard to promote the favourable geographic position, and the tax incentives that are offered can hardly be used to attract FDI, because of the unattractive business climate with long administrative procedures. The assets in Bosnia and Herzegovina have not been recognized and there is no general strategy to promote them. Because of these conditions it’s difficult to improve the image of the country.</p>

This essay ventilates the relatively new phenomenon employer branding. Due to societal changes, such as demographical and financial changes, the labour market in Sweden has changed. It is evident that an increasing number of organisations need to put more of an effort in their methods of attracting talent and retaining competence within the organisation. By a case study based on five interviews, the purpose of the study was to compare literature and practice to see how well they compare as well as how employer branding bring about different aspects of the effect. There was also an ambition to highlight aspects of employer branding considered important to have in mind when undertaking an employer branding exercise. The results reveal several themes and aspects of employer branding, among which one finds individual development, the importance of communication and the importance of cooperation.

Bakgrund: En av de viktigaste förutsättningarna för att Bosnien och Hercegovina ska kunna åstadkomma en hållbar ekonomisk tillväxt, är att landet integreras i världsekonomin och skapar ett klimat som främjar utländska investeringar. Idag råder det hård konkurrens mellan länder när det gäller att attrahera utländska investerare, och det är upp till varje land att utveckla effektiva strategier för att kunna hantera konkurrensen. Syfte: Syftet med studien är att undersöka vad Bosnien och Hercegovina gör för att attrahera utländska direktinvesteringar. Vidare är vårt syfte att studera vilka effekter landets aktiviteter har på utländska investerare. Metod: För att uppnå syftet med uppsatsen används en metodtriangulering bestående av intervjuer med experter, en enkätundersökning av utländska företag i Bosnien och Hercegovina, en deltagande observation samt olika rapporter och andra skriftliga källor. Resultat och slutsats: Undersökningen visar att Bosnien och Hercegovina har flera fördelar som kan erbjudas till utländska investerare, framförallt naturresurser, men även turismsektorn har potential att utvecklas. Den makroekonomiska stabiliteten upplevs även som mycket fördelaktig. För närvarande finns det däremot fler hinder än fördelar för utländska investerare. Samtliga intervjurespondenter påpekar att den svaga infrastrukturen och den dåliga imagen som landet har i världen, försvårar för utländska investeringar. Faktorer som upplevs som hinder för utländska investerare bottnar främst i det fattiga företagsklimatet och det otillräckliga stödet från regeringen och andra statliga institutioner. Vissa framsteg har gjorts i detta avseende, men för närvarande är det svårt att göra landet konkurrenskraftigt när det gäller att attrahera utländska investerare. Avsaknaden av ett generöst heltäckande incitamentsprogram gör det omöjligt att framhäva de fördelar som finns. Det geografiska läget kan inte utnyttjas med den undermåliga infrastrukturen och de skatteincitamenten som erbjuds får föga effekt när affärsklimatet upplevs som oattraktivt med krångliga regler och långa procedurer. Detta beror på att landets tillgångar inte är identifierade och att få resurser används för att utveckla effektiva strategier för att marknadsföra dem. Uppgiften att förbättra landets image blir därför svår med de förutsättningar som ges. / Background: To become an economically self-sustainable country Bosnia and Herzegovina needs to create the necessary conditions for an accelerated economic recovery, an integration in the world economy and to create a business environment that promotes FDI. Because of the hard competition among countries there is a need to enhance the capacity to attract FDI. Each country has to develop efficient strategies in order to be competitive. Purpose: The purpose of this essay is to examine what Bosnia and Herzegovina does to attract FDI and to identify those factors that are important in determining investment decisions and that influence the environment for conducting business in Bosnia and Herzegovina. Method: In order to attain the purpose of the essay the authors have used a triangulation of methods consisting interviews with experts, a survey of companies that have made foreign investments in Bosnia and Herzegovina and a participant observation. Results and Conclusions: The study identifies several available advantages for foreign investors in Bosnia and Herzegovina. There is a potential in industries based on natural resources, but there is also a potential for tourism. The macroeconomic stability is also seen as an advantage for the country. The results of the study also show that there are many obstacles for foreign investors. The interview respondents saw the undeveloped infrastructure and the bad image of the country as factors that aggravate the possibility to attract FDI into the country. The poor business environment and the weak support given from the government and other public institutions have been identified as those factors that mainly influence investment decisions negatively. Progresses have been made in Bosnia and Herzegovina, but not enough to be strongly competitive when it comes to attracting FDI. The lack of a general incentive program makes it difficult to emphasise the existing advantages. The weak infrastructure makes it hard to promote the favourable geographic position, and the tax incentives that are offered can hardly be used to attract FDI, because of the unattractive business climate with long administrative procedures. The assets in Bosnia and Herzegovina have not been recognized and there is no general strategy to promote them. Because of these conditions it’s difficult to improve the image of the country.

Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. In social media Greece were presented as an unattractive and unsafe destination to be in. Despite that Greece has developed and went from a stagnation phase to a rejuvenation phase. The Greek economy crisis hit the country hard and Greece did not want to lose its largest source of income – their travelers. In order to not lose their travelers Greece needed help. Theories such as push and pull factors, SWOT-analysis and Butler’s sequence model will be presented and used on Greece as a tourist destination in need of development. In order to approach this problemareas, selected theories and interviews have been the key factor. By including previous research that touches the problem areas, situations can be explained. The previous research will help readers to see on similar ways of handeling crisis problems that have been brought to the surface because of the crisis. Deeper interviews have been done with Apollo, the Greek National Tourism Organisation, students at Södertörns University and also infomers at an event about Greece here in Stockholm. This dissertation will show that Greece was considered being an attractive destination before and also during the year of the crisis, according to its travelers. Travelers did indeed travel to Greece, however, they did not spend much money or time at the destination as earlier. That requiers a re-attraction of travelers and their spendings. In order to re-attract travelers, Greece has to work with its image, marketing and promotion. The figures in this dissertation will show what has to be done, and how to follow some crisis management steps in order to prevent this situations of happening again. As any destination has areas to improve, so has Greece.

Syftet med denna studie var att undersöka huruvida fastställd employer branding-strategi i enstor koncern kan vara framgångsrik för att attrahera och behålla generation Y oberoendeplaceringsort i Sverige. Studien har genomförts i en svensk koncern med cirka 16 000 anställdafördelat i 50 länder varav 7 000 är anställda i Sverige och placerade i hela landet. Vidare avsiktmed denna studie var att bidra med kunskap om betydelsen av chefers medvetenhet avbegreppet employer brand och förståelse för hur medvetenheten påverkar implementeringen avstrategin. Utifrån studiens syfte valdes en kvalitativ metod där insamling av empiri gjordes medsemistrukturerade intervjuer. För studiens resultat har en HR-person intervjuats, med insyn ioch kunskap om koncernens employer brand samt åtta chefer med inflytande i sinaverksamheters rekryteringsprocesser. Resultatet visar att det generellt inte skiljer sig mycketmellan landsbygdsorter och storstäder vad generation Y anser är en attraktiv arbetsgivare. Mendet som skiljer sig kan antagas vara tillräckligt för att anpassa employer branding-strateginberoende på geografisk kontext. Dock visar resultatet att koncernens employer brandingstrategiinte blir väl implementerad när chefer inte är medvetna om vad begreppet employerbrand innebär. Det kan leda till att det blir svårt att konkurrera om medarbetare och på siktbidrar det till att koncernen går miste om konkurrensfördelar. Utifrån resultatet blev det tydligtatt arbetet med employer branding-strategin bör vara en kontinuerlig process i det dagligaarbetet där HR har en viktig del i att stötta cheferna. / The purpose of this study was to investigate whether the established employer branding strategyin a large company is successful in attracting and retaining generation Y independent oflocations in Sweden. The study was conducted in a Swedish company with approximately16,000 employees in 50 countries, of which 7,000 are employed in Sweden and locatedthroughout the country. A further intention of this study was to contribute with knowledge aboutthe importance of managers' awareness of the concept of employer brand and understanding ofhow awareness affects the implementation of the strategy. Based on the purpose of the study, aqualitative method was chosen where the collection of empirical data was done with semistructuredinterviews. For the results of the study, an HR person with insight into andknowledge about the companies employer brand, was interviewed. Also, eight managers wereinterviewed whom all of them have the ability to influence the recruitment process where theywork. The results show that in general there’s not much difference between rural areas and largecities concerning what generation Y considers to be an attractive employer. But what differscan be assumed to be sufficient enough to adapt the employer branding strategy depending onthe geographic context and target group. However, if managers are not aware of what the termemployer brand means the result shows that the companies employer branding strategy will notbe well implemented. This can lead to that it becomes difficult to compete for employees andtherefore the company will lose competitive advantages in the long run. It also becomes clearthat the work with the employer branding strategy should be a continuous process in the dailywork where HR has an important part in supporting the managers.