Šimkevičienė, D. (2008) Didmeninės prekybos įmonės ir jos atstovaujamų prekių ženklų žinomumo vaidmuo formuojant vertybinį pasiūlymą darbuotojams. Magistratūros baigiamasis darbas. Vilnius: ISM Vadybos ir ekonomikos universitetas. Darbo tikslas – Nustatyti didmeninės prekybos įmonės ir jos atstovaujamų prekės ženklų žinomumo reikšmę renkantis didmeninės prekybos įmonę, kaip darbdavį. Darbo dalys. Pirmajame darbo etape atlikta mokslinės literatūros analizė ir apibendrinimas. Joje išnagrinėta darbdavio, kaip prekės ženklo žinomumo vertė esamiems ir potencialiems darbuotojams. Taip pat darbuotojų įsitraukimo į darbdavio prekės ženklo kūrimą svarba ir prekių ženklų architektūros tipai. Šio etapo rezultatas – nustatyti patrauklaus darbdavio prekės ženklo kūrimo atributai ir įvardintas prekių ženklų architektūros tipas atitinkantis didmeninės prekybos įmones. Antrajame šio darbo etape empiriniu tyrimu nustatyta kokį svorį didmeninės prekybos įmonės darbdavio pasiūlymo krepšelyje sudaro kompanijos ir jos atstovaujamų prekės ženklų žinomumas. Rezultatai. Tyrimas leido nustatyti ir įvertinti didmeninės prekybos įmonės ir jos atstovaujamų prekės ženklų žinomumo santykinį suvokiamą naudingumą renkantis didmeninės prekybos įmonę, kaip darbdavį, bei per matuotus atributus įvertinti kompanijos ir jos atstovaujamų prekių ženklų žinomumo lygius, kurie buvo išreikšti per atlyginimo dydį procentais. Darbo mokslinė reikšmė. Išnagrinėti iki šiol mažai tirti ryšiai tarp didmeninės prekybos įmonės... [toliau žr. visą tekstą] / Šimkevičienė, D. (2008) The role of brand recognition and brands representing a distribution company in modelling employee value propositions. Final Master‘s Thesis. Vilnius: ISM University of Management and Economics. Objective of the Thesis: to identify the significance of brand recognition and brands representing a distribution company in selecting a distribution company as an employer. Parts of the Thesis. The first phase of the Thesis included the analysis of scientific literature and summary. During this phase, the analysis of an employer’s value as brand recognition for current and potential employees was executed. The importance of involvement of employees into the employer’s branding, and types of brand architecture were highlighted. The outcome of this phase of the Thesis is: identification of attributes an engaging employer branding; specification of the type of brand architecture complying with the distribution companies. During the second phase of the Thesis the empiric survey provided for specification of standing of a company’s brand recognition and representing brands in the employer’s package offer of a distribution company. Outcomes. The survey provided for the identification and evaluation of relative perceptible utility of brand recognition and brands representing a distribution company in selecting a distribution company as an employer; and evaluation, through the measured attributes, the levels of brand recognition and brands representing a company... [to full text]

Syftet med studien var att skapa en djupare förståelse för vad generation Z upplever som attraktivt hos en arbetsgivare och hur en mindre kommun använder sitt arbetsgivarvarumärke för att attrahera generation Z. För att uppnå syftet studerades en mindre kommun och dess HR-medarbetare om arbetet för att attrahera nya medarbetare. Vidare studerades utvalda respondenter från generation Z för att skapa en djupare förståelse för deras syn på en arbetsgivare. Avslutningsvis ämnade studien till att föra samman de två olika perspektiven och analysera detta med stöd av tidigare forskning. För att kunna besvara syftet och skapa en djupare förståelse valdes en kvalitativ metod. Empirin samlades in via individuella semistrukturerade intervjuer med respondenter från de två målgrupperna, generation Z och HR-medarbetare. Resultatet visar att kommunen besitter faktorer som anses vara attraktivt enligt generation Z, som exempelvis trygghet, vänlig organisationskultur och ett gott rykte. Empirin visar skillnader i vad generation Z efterfrågar och vad HR-medarbetarna anser är viktigt, skillnaden tyder på att det finns en brist på kunskap om målgruppen hos HR-medarbetarna. Vidare uppmärksammas att kommunen inte har ett strukturerat arbetssätt med sitt arbetsgivarvarumärke och resultatet tyder på att HR-medarbetarna förlitar sig på att kommunen har sitt goda rykte, stabila ekonomi och fina natur och att de därmed inte anser sig behöva en strategi för arbetsgivarvarumärket. Slutsatsen visar att kommunen har flertalet faktorer som de kan fokusera på att marknadsföra för att attrahera generation Z. Resultatet visar att det är viktigt för en mindre kommun att ha en tydlig strategi för att framgångsrikt arbeta med sitt arbetsgivarvarumärke där fokuset bör vara på att förstå målgruppen och att arbeta segmenterat för att nå ut till generation Z. Vidare tyder resultaten på att kommunen behöver se på arbetsgivarvarumärket separerat från kommunens varumärke, för att framgångsrikt marknadsföra sig som arbetsgivare. / The study aimed to create a deeper understanding of what Generation Z finds attractive in an employer and how a smaller municipality uses its employer brand to attract Generation Z. To achieve the aim a smaller municipality and its HR staff were studied about the work to attract new employees. Furthermore, selected respondents from Generation Z were studied to better understand their view of an employer. In conclusion, the study aimed to bring together the two different perspectives and analyze this with the support of previous research. To be able to answer the purpose and create a deeper understanding, a qualitative method was chosen.The experience was collected through individual semi-structured interviews with respondents from the two target groups, Generation Z and HR employees. The results show that the municipality possesses factors that are considered attractive according to Generation Z, such as security, a friendly organizational culture, and a good reputation. The empirical evidence shows differences in what Generation Z demands and what the HR employees consider important, the difference indicates that there is a lack of knowledge about the target group among the HR employees. Furthermore, it is noted that the municipality does not have a structured way of working with its employer brand, and the results indicate that the HR employees rely on the municipality's good reputation, stable economy, and beautiful nature, and that they, therefore, do not consider themselves to need a strategy for the employerbrand. The conclusion shows that the municipality has several factors that they can focus on marketing to attract Generation Z. The result shows that it is important for a smaller municipality to have a clear strategy to successfully work with its employer brand where the focus should be on understanding the target group and to work segmented to reach Generation Z. Furthermore, the results indicate that the municipality needs to look at the employer brand separately from the municipality's brand, to successfully market itself as an employer.

With teleworking becoming an increasingly normalized work arrangement after the Covid-19 pandemic, it opens up possibilities for workers to be located elsewhere than their workplace. This indicates that work-related relocation may not be a necessity anymore for parts of the workforce, because they can choose to work remotely instead of relocating. The overall purpose of the thesis has been to investigate whether the normalization of telework as a part of the employee value proposition’s benefits will make people in the workforce less likely to relocate for work. The employee value proposition theory was used to understand the current role telework has as a part of the benefit component, and how telework may affect the employees' likelihood to relocate for work. Two research questions were used to answer the overall purpose:  Has telework resulted in the benefit component having a greater influence than other components for the workforce? Has telework offered as a benefit made people in the workforce less likely to relocate for work? The research purpose for the study was exploratory and the research approach was a deductive, qualitative study approach. Semi-structured interviews were used to collect the data and the sampling were selected by both the purposive and snowball sampling method. The sample for the interviews were employees who have a job where it is possible to do teleworking and were between 25-35 years old. After the interviews were conducted, the data was analyzed by using thematic analysis. The finding of the study indicates that the influence of the benefit component did not change compared to previous research and still had a mid-level of importance. It is not likely that telework has made the benefit component to have an overall greater influence compared to other components, but there were components such as affiliation that were very influential when making relocation decisions. It was also found that family members, especially partners and children, were a big influence on relocation decisions. The participants were more likely to consider teleworking instead of relocating when they had partners and children. Several of them could not see themselves only doing teleworking long-term though, because the connection with the colleagues and team at their workplace were also important. The findings of the study indicate that human connection and relationships have become increasingly important for the employees, and this affects both their teleworking and relocation decisions.

Este estudio tiene como propósito dar a conocer el vínculo entre los intereses y demandas del talento en Big Data con las estrategias de marca empleadora de las empresas del sector financiero. Por ello, a lo largo del trabajo se hará énfasis en la estrategia de marca empleadora del Banco de Crédito del Perú para atraer a los estudiantes de la Facultad de Ingeniería de la Universidad Peruana de Ciencias Aplicadas que aborden los 20 a 24 años, público que en un futuro podrá estar interesado y apto para cubrir el puesto de especialista en Big Data. En consecuencia, se trabajará bajo un enfoque cualitativo y a través de entrevistas a profundidad para analizar los intereses y demanda de este talento. / This study aims to publicize the link between the interests and demands of talent in Big Data with the strategies of the employer brand of companies in the financial sector. Therefore, throughout the work, emphasis will be placed on the employer brand strategy of the Credit Bank of Peru to attract students from the Engineering Faculty of the Peruvian University of Applied Sciences that address ages 20 to 24, a public that in the future may be interested and suitable to fill the position of specialist in Big Data. As a result, work will be done under a qualitative approach and through in-depth interviews to analyze the interests and demand of this talent. / Trabajo de investigación

People make a company. Their expertise and talents, efficiency and job performance determine the company‘s profitability and growth. The long-term retention of employees is of the utmost importance, as these employees have a wealth of knowledge about the company, its industry and the products or services being sold. Businesses have created plans to retain employees for a maximum period of time. These ideas include cash bonuses, phantom share schemes, and providing the employee with shares in the business. This study will look at such ideas in general, and specifically investigate the different ways of providing employees with shares in the business. There are different ways of providing the employee with shares in a business. This can include loans (including interest-free loans) to the employee from the employer, loans to the employee from a financial institution, employee share ownership plans, company share option plans and providing the employee with shares in the business through an employee share trust. Each of these methods attracts certain taxes such as income tax, capital gains tax and secondary tax on companies or dividend tax. The aim of this study is to use a case study approach, critically analysing an anonymous company providing its employees with shares in the company through an employee share trust, and will specifically investigate the different tax consequences of each transaction taking place in the trust AFRIKAANS : Werknemers is 'n maatskappy se belangrikste bate. 'n Maatskappy se winsgewendheid en groei word deur sy werknemers se kennis, doeltreffendheid en werksprestasie bepaal. Dit is vir 'n maatskappy van kritieke belang om sy werknemers vir so lank as moontlik te behou, aangesien hierdie werknemers oor kosbare kennis besit rakende die maatskappy, die bedryf waarin die maatskappy besigheid doen en die produkte of dienste wat die maatskappy bemark. Talle maatskappy het skemas bewerkstellig om hulle werknemers vir so lank as moontlik te behou. Dit behels onder andere kontantbonusse, fiktiewe aandeleskemas en die verkryging van aandele in die maatskappy deur die werknemer. Hierdie studie ondersoek sodanige skemas in die algemeen, en fokus spesifiek op werknemers wat aandele in 'n maatskappy bekom. Werknemers kan aandele in die maatskappy op verskillende wyses bekom. Hierdie wyses sluit in lenings (insluitend rentevrye lenings) van die maatskappy aan die werknemer, lenings aan die werknemer van 'n finansiële instelling, aandeleskemas, opsies om aandele in 'n maatskappy te koop, en die verskaffing van aandele aan die werknemer deur 'n werknemer-aandeletrust. Elkeen van hierdie opsies het spesifieke belastinggevolge, insluitend inkomstebelasting, kapitaalwinsbelasting, en sekondêre belasting op maatskappye of dividendbelasting. Die doel van hierdie studie is om 'n spesifieke gevallestudie van 'n annonieme maatskappye te ontleed, waar die maatskappy aandele aan sy werknemers deur 'n werknemer-aandeletrust verskaf het, en sal in detail na die belastinggevolge van elke aksie in die trust te kyk. Copyright 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. Please cite as follows: Fouche, C 2011, Taxation consequences of providing shares to employees through a trust, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-03262012-153458 / > F12/4/187/gm / Dissertation (MCom)--University of Pretoria, 2012. / Taxation / unrestricted