Although music is commonly considered to be a form of entertainment by musicians, fans, and scholars, its religio-spiritual dimension goes widely unrecognized. However, throughout history many cultures and thinkers have emphasized the importance of music in matters of ritual and worship. The intimate association of religion and music in these ancient cultures has led contemporary scholars to rethink the relationship between popular music and religion in terms of its spiritually transformative aspects. This thesis explores some of the more prominent views of the past regarding this religiospiritual dimension, and presents certain contemporary scholarly analyses, along with those of musicians and funs, in order to show the relevance these worldviews have today. Accordingly, this thesis emphasizes the spiritually transformative power of popular music and demonstrates that the element of entertainment is but one of many inherent within the musical experience.

Reading news on mobile devices has during the past decade transcended into an every- day activity, which induce greater demands on design and presentation of news. Several researchers have examined essential components in the area of digital newspapers, despite this, there are few newspapers that have switched to a reader-friendly format. The objective of this thesis is to evaluate how the reading experience in digital newspa- pers can be improved by abandoning the traditional structure of today’s printed newspapers. Based on numerous tests and studies, as well as support from literature, a set of guidelines has been produced as a result of this thesis. The design guidelines contain recommendations for optimal line size, typeface, point size, appearance, functionality, placement, recognition factor and packaging. To ensure quality, all guidelines were validated in order to prove that the reading experience had increased. An evaluation was performed that attempted to determine that. The statistic result of this thesis showed a significant difference in both reading speed and the subjective experience. However no significant difference could be seen regarding the reading comprehension. The conclusions made was that structure and design of content can influence both reading speed and reading experience. All design guidelines can be used as guidance when developing templates for digital newspapers.

Yes / The growing popularity of robot-related research contexts in hospitality and tourism calls for in-depth analysis of how different product/service designs strategies integrating robots may influence customers’ experiences. Employing a scenario-based 2×2×2 experimental research design, this study assesses service robots applied at three different product/service levels (i.e., core, facilitating, and augmented). From surveying 378 customers of mid-priced casual restaurants and 312 tourists of a mid-priced theme park restaurant, findings of the study suggest that using robots at all three product/service levels lead to a more positive educational experience but not entertainment experience. The study further extends the literature by positioning dining at a robotic restaurant as an important occasion to showcase the latest technologies to customers. By providing memorable entertainment and educational experiences, customers’ technology readiness could be enhanced, making them more willing to try new technologies. Such a focus brings in unique contributions both in literature and practice.

Notre recherche propose un enrichissement du paradigme expérientiel en s’intéressant aux conséquences de l’expérience. Nous soutenons la thèse qu’une approche par le souvenir de l’expérience peut, en partie, pallier les limites de la satisfaction pour comprendre la relation unissant le consommateur à l’enseigne. Notre revue de la littérature s’intéresse à l’articulation existant entre expérience, souvenir de l’expérience et expérience de souvenir. La conduite de deux études longitudinales permet de : [1]. conceptualiser les dimensions constitutives du souvenir de l’expérience de magasinage ; [2]. de comprendre l’évolution du souvenir au fil du temps ; et [3]. d’étudier ses effets sur la satisfaction du client, son attitude et son attachement à l’enseigne, ainsi que sur ses comportements. Nos résultats confirment que le souvenir de l’expérience semble être un meilleur prédicteur de la relation à l’enseigne que ne l’est la satisfaction, que l’expérience soit vécue dans un magasin, un centre commercial ou sur un site internet. Notre travail se termine par la suggestion de pistes opérationnelles permettant d’aider les enseignes dans leur « management du souvenir de l’expérience client » (Customer Experience Memory Management - CEMM). / Our research proposes an enrichment of the experiential paradigm by focusing on the consequences of experience. We support the view that an approach by the memory of the experience can partly compensate for the limitations of satisfaction in understanding the retailer-customer relationship. Our literature review leads us to a better understanding of the relationship between experience, memory of the experience and remembered experience. The completion of two longitudinal studies helps to: [1]. conceptualize dimensions of the memory of the shopping experience; [2]. understand the evolution of memory over time; [2]. study its effects on satisfaction, retailer attitude, retailer commitment, and consumer behaviors. Our results confirm that the memory of the experience seems to constitute a better predictor of the retailer-customer relationship than satisfaction, no matter whether the experience occurs in a store, in a mall or on a website. Our work concludes on the suggestion of operational avenues to assist retailers in their “customer experience memory management” (CEMM).

This study presents research about the virtual experience room, more specific theKarantänfestivalen Unplugged. The purpose of this study is to analyse how the virtualexperience room Karantänfestivalen Unplugged is built and also how committed consumersare during a virtual event. This will be answered by three research questions. The researchquestions affect inclusion of consumers at a distance, important factors from the physicalexperience room and also how consumers judge the virtual experience room in terms ofcomments.The research questions will be answered with help from the model The Virtual ExperienceRoom that is created by the authors of this study. The model is based on the two models TheExperience Room Model and The Four Realms of An Experience. Also the important factorsregarding the experience room from Mossberg and Bitner. The study is written from aqualitative approach where the collection of the data has been done through a case study. Thecase study was made from the virtual experience room Karantänfestivalen Unplugged througha document and video study. The documents and the video was analysed from a contentanalysis with help from the model that was mentioned above.The result shows that Karantänfestivalen Unplugged includes its consumers in a way that itmakes it possible for them to participate more spontaneously than if it was a physical event.And also that the consumers are able to ask questions to the artists and employees of theevent. The main factors in a virtual experience room are considered to be customerengagement, technology, object language and intangible artefacts, which is presented in themodel The Virtual Experience Room. Finally, it can be considered that consumers of a virtualevent will express their opinions through writing in a comment that they will publish on aplatform where the event is being observed.The study is written in Swedish. / I denna studie presenteras forskning kring det virtuella upplevelserummet Karantänfestivalen Unplugged. Syftet med studien är att analysera hur det virtuella upplevelserummet Karantänfestivalen Unplugged är uppbyggt samt hur engagerade konsumenter är under ett virtuellt evenemang. Detta besvaras genom tre forskningsfrågor. Forskningsfrågorna berörinkludering av konsumenter på distans, viktiga faktorer som kan appliceras från det fysiska upplevelserummet samt hur konsumenter bedömer det virtuella upplevelserummet i form av kommentarer. Forskningsfrågorna besvaras med hjälp av den egenskapade modellen Det Virtuella Upplevelserummet som baseras på modellerna The Experience Room Model och The Four Realms of An Experience, samt Mossberg och Bitners viktiga faktorer i ett upplevelserum. Studien är skriven utifrån en kvalitativ infallsvinkel där insamlingen av data har gjorts genomen fallstudie. Fallstudien gjordes på det virtuella upplevelserummet Karantänfestivalen Unplugged genom en dokument- och videostudie. Dokumenten och videon analyserades utifrån en innehållsanalys med hjälp av modellen som tidigare nämnts. Resultatet visar att Karantänfestivalen Unplugged inkluderar konsumenterna genom att spontant deltagande kan ske på ett annat sätt än vid fysiska evenemang samt att konsumenterna får ställa frågor till artisterna och personalen. Huvudfaktorerna i ett virtuellt upplevelserum anses vara kundengagemang, teknologi, object language och ogripbara artefakter, vilket visas i modellen Det Virtuella Upplevelserummet. Slutligen kan det konstateras att konsumenter av ett virtuellt evenemang uttrycker sina åsikter genom att skrivadet i en kommentar som de sedan publicerar på den plattform där de följer sändningen.

Submitted by JOSIANE SANTOS DE OLIVEIRA (josianeso) on 2017-11-30T15:52:12Z No. of bitstreams: 1 Thayza Andretta_.pdf: 30668684 bytes, checksum: f5631632f88dc1d9b9d5fb46c4fe8ac2 (MD5) / Made available in DSpace on 2017-11-30T15:52:12Z (GMT). No. of bitstreams: 1 Thayza Andretta_.pdf: 30668684 bytes, checksum: f5631632f88dc1d9b9d5fb46c4fe8ac2 (MD5) Previous issue date: 2017-11-09 / Nenhuma / A arquitetura é uma área que possui a habilidade de manifestar os pensamentos e desejos do homem no seu habitar. As construções dão significado a vida cotidiana, que abrigam em seu interior a diversidade de relações, construindo vínculos com os usuários. Exercendo esta importância nas relações cotidianas, e atenta as mudanças ambientais, a arquitetura atua em um segmento que consumo cerca de 50% dos recursos dos recursos globais naturais. Neste sentido, os arquitetos vêm buscando aplicar a sustentabilidade em seus projetos, sendo importante que o espaço traduza os conceitos sustentáveis, gerando menos impacto aos seus usuários e ao planeta. Dentre os vários tipos de espaços arquitetônicos, esta pesquisa se concentra nos pontos de venda (PDV). Dentro deste contexto, as organizações têm buscado um novo posicionamento de mercado, migrando para táticas de ambientação do PDV e fidelização através do seu ambiente construído e, em muitos casos, já demonstrando sua preocupação com a sustentabilidade. Neste sentido, o problema desta pesquisa é: como o projeto de arquitetura sustentável estimula e favorece a experiência do usuário nos PDVs? Sendo assim, este trabalho buscou em disciplinas adjacentes a arquitetura aproximação com o tema experiência do usuário, bem como temas referentes aos elementos de atmosfera e ambientação de loja, design experiencial, espaço arquitetônico e comercial num viés da sustentabilidade a fim de gerar indícios do projetar para a experiência. A experiência do usuário pode ser entendida como um episódio subjetivo, em que as emoções e sentidos interligam as informações, que podem tomar forma através do espaço arquitetônico. Assim sendo, este trabalho tem como objetivo, desenvolver diretrizes de projeto de arquitetura com premissas sustentáveis que estimulem a experiência do usuário nos espaços projetados. Esta pesquisa possui o caráter aplicado e igualmente exploratório, pois identifica que as temáticas de experiência do usuário, sustentabilidade e arquitetura ainda são pouco exploradas. O método será dividido em duas etapas, sendo etapa ‘A’ composta por coleta de dados através de entrevistas com experts em arquitetura sustentável e estudo de caso. Como critério de escolha deu-se por PDV que possui o discurso sustentável como diferencial de mercado. Um segundo critério de escolha determinou que este caso tivesse ter obtido reconhecimento das suas práticas sustentáveis. A etapa ‘B’ se concentrou na construção de indícios de como a arquitetura sustentável pode contribuir para a experiência do usuário. Chegando-se a construção de 15 indícios principais, tais como: espaço arquitetônico-teatral (tematização); iluminação; mobiliários e expositores; fluxos e percursos e flexibilidade do espaço entre outros, baseados na revisão da literatura, entrevistas com experts e estudo de caso. Diante disso, percebeu-se que as decisões de projeto que objetivem a experiência ainda são tomadas de forma empírica pelos projetistas, e que o termo ‘experiência do usuário’ ainda é emergente e não se encontra consolidado como tal na área. Pesquisas futuras poderiam concentrar esforços em desdobramentos dentro do modelo da web experience a fim de tangibilizar elementos que permitam aos projetistas bases para suas decisões. / Architecture is a field which has the ability to portray the thoughts and wishes of mankind in their habitation. Constructions give everyday life meaning, they hold in its interior the diversity of relationships, making bonds with its users. Playing such an important role in everyday relationships, and minding environmental changes, architecture functions in a segment which consumes around 50% of global natural resources. In this sense, architects have been seeking to apply sustainability in their projects, being important that the space translate sustainable concepts, causing less impact on its users and the planet. Among several types of architectural spaces, this research focuses on points of sale (POS). In this context, organizations have been looking for a new market positioning, shifting to ambience tactics of the POS and customer loyalty through the space built and, in many cases, already expressing concern with sustainability. In this sense, the problem of this research is: how does the sustainable architectural project stimulate and favour the POS user experience? Therefore, this paper turned to adjacent disciplines to architecture for an approximation of the user experience topics, as well as themes regarding store environment and ambience, experiential design, architectural and business space and businesses with a bias towards sustainability in order to trigger indicators of projecting for experience. User experience can be understood as a subjective episode, in which emotions and feelings intertwine information, which can take shape through architectural space. Thus, this paper aims to develop architectural project guidelines with sustainable premises that stimulate user experience in projected spaces. This research has applied and equally exploratory character, for it finds user experience, architectural and sustainability themes still little explored. The method will be divided in two stages, being ‘A’ consisting in data collection via interview with experts on sustainable architecture and case study. Choice criteria focused on POS which had sustainable discourse as differentiation. A second criterion for choice determined that this case needed to have been recognized for its sustainable practices. Stage ‘B’ focused on building indicators of how sustainable architecture can contribute to user experience. In light of this, it has been discerned that project decisions which are meant for experience are still taken empirically by designers, and the term ‘user experience’ is still incipient and not established as such in the field. Future research could concentrate efforts on unfoldings within the web experience model in order to make tangible elements which allow designers grounds for their decisions.

L’humain moderne vit une transformation de son environnement et de son mode de vie qui impactent la façon dont il peut vivre des expériences de nature au quotidien. Or, ces expériences de nature sont d'une grande importance pour le bien-être et la santé des individus. Ce sont des phénomènes complexes, ancrés dans un contexte environnemental, mais aussi socio-culturel, qui reposent sur des composantes étroitement mêlées que sont les émotions, les souvenirs, les connaissances, mais aussi tous les stimuli sensoriels perçus. Parmi les sens mobilisés, l’odorat, de par son importance mémorielle et émotionnelle, semble jouer un rôle à part dans la relation que tisse l’humain à la nature. C’est à ce rôle de l’olfaction dans l’expérience de nature, à cette part olfactive de l’expérience, que s’intéresse cette thèse s’articulant autour de trois axes de recherches et de réflexion. Dans un premier chapitre, ce manuscrit aborde comment caractériser la part olfactive de l’expérience de nature d’un point de vue individuel. La réflexion de ce chapitre se base sur la mise en œuvre et l’analyse des réponses à un questionnaire articulant entre eux l’olfaction, l’identité et les usages sensoriels d’espaces de nature déclarés par les individus. Dans le deuxième chapitre, c’est la façon dont l’expérience olfactive de nature s’ancre dans un environnement et un contexte qui est abordée, et comment cet ancrage influence la façon dont l’individu vit et décrit son expérience olfactive. La réflexion de ce chapitre s’appuie sur des témoignages recueillis lors de parcours olfactifs commentés et des questionnaires in situ. Enfin, en se basant sur les résultats des études précédentes, le troisième et dernier chapitre s’intéresse à la façon dont l’expérience olfactive de nature peut avoir un rôle transformateur sur l’individu dans le cadre particulier des environnements restaurateurs. En guise de conclusion, ce manuscrit aborde des réflexions, des ouvertures théoriques et pratiques, et des applications que peuvent apporter les résultats du travail de thèse, notamment la place que le sensoriel, l’incarné et l’olfactif pourraient prendre à l’avenir dans la façon de penser et d’enrichir l’expérience de nature. / Modern humans are currently experiencing a transformation of their environment and of their way of life that are impacting the way they can experience nature in their daily life. These experiences of nature are of great importance for the well-being and health of individuals. They are complex phenomena, anchored in an environmental context, but also socio-cultural, which are based on closely intertwined components that are emotions, memories, knowledge, but also all the sensory stimuli perceived by the human body. Among the senses mobilized, the sense of smell, by its memory and emotional importance, seems to play a singular part in the relationship that weaves the human to nature. The work conducted in this thesis, articulating around three axes of research and reflection, concerns this role of the olfaction in the experience of nature. In a first chapter, we discuss how to characterize the olfactory part of the experience of nature from an individual point of view. The thought developed in this chapter is based on the implementation and the analysis of the answers from a questionnaire linking together the olfaction, the identity and the sensory uses of spaces of nature declared by the individuals. In the second chapter, we addressed how the olfactory nature experience is embedded in an environment and in context, and how this anchor influences how the individual lives and describes their olfactory experience. The reflection of this chapter is based on testimonies gathered from commented olfactory walks and in situ questionnaires. Finally, based on the results of previous studies, in the third and last chapter of this thesis, we focus on how the olfactory experience of nature can have a transformative role for the individual, and particularly in the context of restorative environment. To conclude, we discuss the theoretical and practical openings, and applications that the results of the thesis work can bring, and particularly the place that sensory, embodied and olfactory experiences might take in the future in the way of thinking and enriching experiences of nature.

This study analyzes and reports on the characteristics of writing-triggered peak experience and other positive human experiences and explores some possible factors that can bring about such moments. Three basic questions were explored: Can writing trigger peak experience and other positive human experiences? How are writing-triggered peak experience and other positive human experiences best described? What factors influence the occurrence of writing-triggered peak experience and other positive human experiences? Participants were asked to write about their happiest moment in writing. The sample consisted of 270 students enrolled in undergraduate writing classes at a major southwestern university. Of 270 participants, 119(44%) reported having had at least one peak experience or similar positive human experience as a result of writing. Protocols reporting peak experience and other positive human experiences in writing were analyzed for content, yielding a total of 14 descriptive attributes. The participants described their writing experiences as flow of the words, the process of writing is its own reward, peak performance, clarity, disappearance of negative states of mind, and enhanced sense of power and personal worth. Content analysis also yielded 13 possible triggers of peak experience and other positive human experiences including self-expression, realization, free writing, use of writing for introspection, and creative and inspirational writing. In addition, personal orientation was explored as a possible trigger of peak experience and other positive human experiences using a 16-item questionnaire. Factor analysis results yielded four factors: (1) aesthetic creative expressive writing, (2) writing as a thinking and problem solving tool (3) self-discovery, and (4) not interested in writing. Factor one accounted for the highest variance (37%). The common elements in this factor were expressive writing, self-related writing and creative poetic writing with poetic and creative writing having the highest loading.

It is essential for service companies to understand how their customer service experiences are formed. This is especially important since service experiences are highly subjective and involve customers cognitively, emotionally and behaviorally. Although customer service experiences are a well recognised research topic in both, culinary arts and service research, dynamic interactions, activities and the customers’ active involvement have so far gained little attention. As a consequence the approach in previous research paints a rather static picture of customer service experiences. By introducing the principles of service dominant logic a first person view and the understanding of drivers of customer service experiences could be facilitated. The overall aim of the thesis is to extend and deepen the understandin of drivers of favourable and unfavourable customer service experiences.The context selected is the restaurant context. The overall aim is reflected in four intermediate aims. Two separate studies were conducted. First a two-stage questionnaire based study, describing the phone reservation encounter compared to dining satisfaction; second a critical incident technique study including 195 short narratives of customers’ favourable and unfavourable service experiences at restaurants. Interview data were analysed according to constant comparative analysis principles.The main empirical contributions of this thesis are the move from static descriptions of service to examining dynamic drivers of favourable and unfavourable customers’ service experiences, and especially the analysis of social interactions as a driver of service experiences and the categorisation of drivers. Theoretically the thesis introduces the experience driver constellation, reflecting the dynamic process of co-creation in specific situations,when favourable and unfavourable customer service experiences are formed. Suggestions are made to develop the Five Aspects Meal Model and the Experience Room Framework through the addition of actors, the exterior environment and organisational routines to the models.

O conhecimento e a primeira leitura das Notas sobre a experiência e o saber da experiência de Bondía (2002) geraram movimentos desencadeadores da produção desta dissertação, que trata de minha percepção dessa experiência, enquanto professora do ensino fundamental de uma escola pública de Caxias do Sul, RS. Um desses movimentos consistiu da organização de um grupo de estudos, a Matida, formado por alunos de 5ª e 6ª séries dessa escola, no qual me expus, permitindo-me tempo e espaço para olhar detalhadamente o que me passava ao longo do desenvolvimento de suas atividades. A perspectiva teórica desta dissertação constitui-se de uma composição das noções de experiência e experimento (BONDÍA, 2002), esta última dirigida à resolução e à formulação de problemas de matemática preparatórios à Olimpíada Brasileira de Matemática das Escolas Públicas (OBMEP). Neste texto descrevo o ambiente, a organização e os encontros da Matida, disponibilizando alguns flashes dos mesmos. Também descrevo a produção de materiais empíricos, e relato e teço análises referentes a certas ações, como a formulação coletiva de um problema matemático, a resolução e a descrição dos procedimentos utilizados na obtenção de soluções para os problemas propostos, e a avaliação dos alunos em relação ao grupo. A Matida tornou-se um lugar intermediário no ambiente escolar, no qual me proporcionei sair da rota “turística” dos planos pedagógicos e entrar em vias que os atravessam, sujeitando-me à experiência. Compartilho aqui uma percepção dessa experiência e a transformação por ela gerada sobre mim. / Getting to know and first reading Notes on experience and the knowledge of experience (BONDÍA, 2002) generated movements that unleashed the production of this dissertation, which focuses on my perception of such an experience, as a public elementary school teacher in Caxias do Sul, RS. One of these movements consisted in organizing a study group named Matida, which was constituted by some of the school‟s 5th and 6th grade students, in which I exposed myself, allowing me time and space to thoroughly see what I was going through during the development of the group activities. The theoretical perspective of this dissertation is made of a composition of the notions of experience and experiment (BONDÍA, 2002), the latter directed to the resolution and formulation of mathematical problems in preparation for the Brazilian Math Olympiads for Public Schools. In the text I describe the environment, organization and meetings at Matida, giving some flashes of the meetings. I also describe the production of empirical material, and report and analyze certain actions, such as the collective formulation of a mathematical problem, some problem-solving activities, the description of the proceedings employed to obtain solutions for the problems proposed, and the students‟ evaluation regarding their group. Matida became an intermediate place in the school environment, in which I allowed myself to leave the “touristic” route of pedagogical design and get into paths that cross it, subjecting myself to the experience. Here I share a perception of this experience and the transformation it generated on me.