Thesis (Ph. D.)--Columbia University, 1930. / Vita. Published also without thesis note in the Merchandising and distribution series. Bibliography: p. 525-532.

Forskningsfråga <img src="file:///page3image5296" />• Hur kan mobiltelefonen integreras i detaljhandelsföretags marknadsföring? <img src="file:///page3image12896" /> Syfte Syftet med vår uppsats är att urskilja och analysera likheter och olikheter mellan företag och konsumenter gällande marknadsföring med stöd av mobiltelefonen. Detta gör vi genom att klarlägga: <img src="file:///page3image15880" /> Konsumenters upplevda värde via mobiltelefonen Företags användning av mobiltelefonen som marknadsföringsresurs  <img src="file:///page3image15720" /> <img src="file:///page3image15880" /> Metod Uppsatsen har baserats på en kvalitativ studie som kommit att anta en deduktiv ansats med inslag av induktion. Vi har gjort den empiriska insamlingen genom semistrukturerade intervjuer där vi valt att intervjua tre välkända företag inom detaljhandelsbranschen samt fokusgrupper. Slutsats Vår analys visar att mobiltelefonen kan integreras i detaljhandelsföretags marknadsföring på olika sätt. Det framkommer att mobila applikationer, den mobila hemsidan och SMS-utskick är de främsta marknadsföringsresurserna. Vidare framhålls enkelhet, tydligt syfte och struktur som betydande faktorer. För att företag ska lyckas integrera mobiltelefonen i sin marknadsföring, på ett bra sätt, visar vår studie att de måste erhålla en röd tråd genom samtliga marknadsföringskanaler. <img src="file:///page3image15720" /> <img src="file:///page3image15880" />

The purpose of the present study is to describe the design of four physical mathematical classroom environments focusing on grades 1-3, their function during a mathematic lesson and the teachers' purposes with the design. The study is based on three data collection methods, which are: photography, observations and teacher interviews. The different methods for data collection made it possible to set teachers' visions in relation to practice. The result of the study indicates that the teacher's purposes and the practical function are not always in accordance with previous research, in that communicative function in connection with table furnishing does not have to assume that tables are placed in groups. Furthermore, the study shows that tables placed in rows can create opportunities for students to interact and collaborate, depending on the teacher's leadership. The result of the study also indicates that mathematical posters has proved to be used most in the classrooms with a lot of posters, even though research shows that the students' concentration deteriorates in an environment with a lot of impressions. Based on those facts and the results of the study, we make the cunclusion that mathematical posters fulfill a larger function if students are allowed to participate in their design, and whether they are used in connection with introduction of new work areas in mathematics. The aim of the study is to contribute to a richer description of how physical classrom environments can be organized and designed in mathematics classroom in grades 1-3.

This thesis deals with foldable, portable and eco-friendly textile furnishing for students. Students move quite often and therefore big and heavy furniture is sometimes a problem. In this project prototypes of a hanging sofa called Idle and a hanging storage system called Hang Around are presented. These products can be pulled up to the ceiling when there is no use for them and taken down when needed. The idiom of the products communicates stability and security even though they are suitable for living in motion. The aim has been to create sustainable products that can help to maintain the feeling of home and security in the middle of a hectic and mobile life. The forms of the products and the textile patterns have been developed simultaneously. The inspiration for the pattern design comes from Northern forests. The patterns are digital printed on woollen fabric. The materials and techniques used in this project were chosen because of their limited environmental impacts. Idle and Hang Around are designed to suit the concept house Nestet, which is an eco-friendly exhibition house with solid wood construction. The house, where Idle and Hang Around appear, was built in the centre of Borås in June 2005. / <p>Program: Konstnärligt masterprogram i mode- och textildesign</p><p>Uppsatsnivå: D</p>

With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. Thus, there must be some factors that foreign companies ignored, which led to this situation. That how Chinese think, what exactly trigger them to buy? There is little research on home furnishing industry regarding those questions inside Chinese market. In this article, through observation of the consumer behavior of Chinese people in the home furnishing industry, and focusing on the “mianzi” factor in Chinese consumer behavior, with a quantitative research method, to examine possible correlations with “mianzi” gaining. After a detailed linear regression through SPSS with data collected from 309 candidates both online and offline, the result shows that price and noticeability of home furnishing are key factors that let the Chinese consumer gain “mianzi”; further, lead to competitive consumption and conspicuous consumption, rather than the brand of the furniture.

This research entails a close analysis of the contemporary home environment. The study of the home environment and the relationship between domestic spaces and residents is a noteworthy trend in design studies. This opens up the possibility of investigating gender influence on interior design. This study focuses on the role of women in designing living spaces’ interiors, to unveil the women's role and participation in their home environment. The main focus of this study is the design role of women in family living rooms, particularly in the context of Jeddah city, Saudi Arabia. The study articulates how women leave identity footprints on the space they have designed and used. My research indicates that the interior design of any space is more complex than simply shaping the use of space; it also reinforces the woman’s influence. The methodological framework has been structured into two main approaches: a case study approach, which involved in-depth case studies of living spaces, and an ethnographical approach, which involved in-depth interviews with middle-class housewives in their living rooms. The latter approach aimed to seek information about experiences, performances, interactions and values in the home environment, and enables identity presentation in the family living room. In addition, associated methods, such as photographic and video records, coding the living space features and visual observation of the living room were used to document every detail of the living space, to enrich data collection and unpack the environmental meanings. These mixed methods helped to understand the reality of women’s home experiences and provide a compelling portrait of women’s roles and identities within their living spaces. The main theoretical paradigms are Judith Butler’s theory of gender performativity and Erving Goffman’s work on the presentation of self in social interaction, to investigate the gender roles and types of performance in the domestic living rooms. The practice of structuring the living room, furnishing and decorating the space interiors and the spatial arrangement illustrate the different circumstances in which women play their roles and have influence in distinct ways in the living rooms’ contexts. How Saudi women use the living space for their private activities and social relationships is examined, to investigate the presentation of Saudi women’s identity and position in the home and beyond. This research has explored Saudi women’s performativity through their design experience and everyday engagement with the interior space and objects within their domestic living rooms; these performances represent their priorities in various roles through which social visibility is assumed. This research has established a new understanding of what goes on behind the closed doors of Jeddah homes. It has been found that Saudi housewives (with no formal interior design education or qualifications) dominate the design of domestic interiors. A new group of designers has been identified, who need to be recognised and acknowledged. In this research context, these Saudi housewives in Jeddah are amateur homemakers and interior designers, designing their home spaces and doing the job like any other professional designers. In this case, they must be acknowledged socially.

No description available.

The overall aim of this licentiate thesis is to describe and analyze the interaction between the conditions for students’ learning in the context of ten-year-old students in two classrooms in Sweden. These conditions are delimited toward furnishing and teaching materials and teachers’ and students’ actions. The study is inspired, but not characterized by a case study methodology employing plural methods. These methods include participant observations (field notes, tape recordings and photographs) and in-depth interviews with the teachers. The two cases are framed by their learning environments, in two classrooms in the fourth grade of two Primary schools. The result shows that the interaction between the three conditions is important for student learning. When furniture, learning materials and the teacher's actions reflect a coherent view of learning, students seem to act in accordance with the teachers’ pedagogical beliefs. This means that by using the furniture and teaching materials based on the belief that, for example, interaction is important and is proven through action, a teacher supports interaction among students. When these two conditions do not reflect a coherent view of learning and learners, students seem to act in accordance with what the teacher shows in action. These findings point to the fact that this study's main contribution lies in its methodology. The teachers’ considerations are not always expressed in their actions. This conclusion can be understood through Rogoff’s (1990) analytical model of an apprenticeship system. The students observe their teachers’ actions and act in the same way as the "master" does. In this sense, my study discerns teachers’ guidance as hierarchically superior to the students' actions (see Rogoff, 1990). The teachers’ considerations, the furnishing and teaching materials seem to have less impact on the students’ opportunities to learn than what the teacher actually shows in action.

<p>Det har blivit allt mer populärt på senare tid med inredning av hemmet, och det finns idag stora möjligheter med virtuell 3D, vilket gör projektet relevant för tiden vi lever i. Projektet handlar om att skapa en första prototyp av en möblerbar 3D-miljö med tillhörande användarvänligt gränssnitt som ska kunna användas i Mios varuhus. Prototypen bygger på två demofilmer av applikationen där gränssnittet och användarens interaktionsmöjligheter har visualiserats i en vanlig skärm, och 3D-miljön i en 3D-skärm, dessa har sedan synkats med varandra för att ge ett helhetsintryck av applikationen. Gränssnittet skulle vara så pass användarvänligt att Mios kunder själva skulle kunna använda applikationen och med hjälp av speciella 3D-skärmar och renderingstekniker skulle miljön framstå som verklig. Projektet startade med en förstudie, med intervjuer och research. Teorier kring användarvänlighet, virtuell verklighet och framtagning av målgrupp togs fram som grund för arbetet. Teorier kring användarvänlighet tillsammans med ett scenario gjorde att gränssnittet kunde utvecklas utifrån användarvänlig design. Prototypen har presenterats för användare, resultaten tyder på att intresset var stort både bland Mios kunder och anställda på varuhuset i Kalmar. Resultaten från enkäterna bidrog också med information för en framtida utveckling av applikationen. Även användarvänligheten styrktes i enkätsvaren. 3D-miljön som skapades innehöll ett djup och kunde enligt presentationen på användare kunde förklaras som att den upplevdes som verklig.</p> / <p>We are becoming more interested in furnishing in our homes, and there is big opportunities with Virtual 3D, which makes this project relevant for the time we live in. The project is about making a first prototype of a furnish-able 3D environment with integrated user friendly interface to be trailed by Mio for use in their shops. The prototype builds on two demonstration movies of the application where the interface and the users interaction options has been visualized in a standard LCD computer monitor and are synchronized with a 3D environment showing in an auto stereoscopic display. The interface was designed to be user friendly so that Mio´s customer themselves should be able to use the application and with help of special 3D-monitors and rendering techniques the environment should be experienced as in reality. The project started with a feasibility study with interviews and research. Theories taken as the basis for the project were about usability, virtual reality and how to find the right users. Theories around usability together with a scenario made it possible to develop the interface from a user friendly point of view. The prototype has been presented to users, the result indicates that there was a big interest for both the customers of Mio and the employees of Mio in Kalmar. The result from the presentation also contributed to information aiding development of the application in the future. Even the usability was improved by the results of the presentation. The 3D environment that was made contained a depth dimension and according to the user results, it could be described as a real experience.</p>

Det har blivit allt mer populärt på senare tid med inredning av hemmet, och det finns idag stora möjligheter med virtuell 3D, vilket gör projektet relevant för tiden vi lever i. Projektet handlar om att skapa en första prototyp av en möblerbar 3D-miljö med tillhörande användarvänligt gränssnitt som ska kunna användas i Mios varuhus. Prototypen bygger på två demofilmer av applikationen där gränssnittet och användarens interaktionsmöjligheter har visualiserats i en vanlig skärm, och 3D-miljön i en 3D-skärm, dessa har sedan synkats med varandra för att ge ett helhetsintryck av applikationen. Gränssnittet skulle vara så pass användarvänligt att Mios kunder själva skulle kunna använda applikationen och med hjälp av speciella 3D-skärmar och renderingstekniker skulle miljön framstå som verklig. Projektet startade med en förstudie, med intervjuer och research. Teorier kring användarvänlighet, virtuell verklighet och framtagning av målgrupp togs fram som grund för arbetet. Teorier kring användarvänlighet tillsammans med ett scenario gjorde att gränssnittet kunde utvecklas utifrån användarvänlig design. Prototypen har presenterats för användare, resultaten tyder på att intresset var stort både bland Mios kunder och anställda på varuhuset i Kalmar. Resultaten från enkäterna bidrog också med information för en framtida utveckling av applikationen. Även användarvänligheten styrktes i enkätsvaren. 3D-miljön som skapades innehöll ett djup och kunde enligt presentationen på användare kunde förklaras som att den upplevdes som verklig. / We are becoming more interested in furnishing in our homes, and there is big opportunities with Virtual 3D, which makes this project relevant for the time we live in. The project is about making a first prototype of a furnish-able 3D environment with integrated user friendly interface to be trailed by Mio for use in their shops. The prototype builds on two demonstration movies of the application where the interface and the users interaction options has been visualized in a standard LCD computer monitor and are synchronized with a 3D environment showing in an auto stereoscopic display. The interface was designed to be user friendly so that Mio´s customer themselves should be able to use the application and with help of special 3D-monitors and rendering techniques the environment should be experienced as in reality. The project started with a feasibility study with interviews and research. Theories taken as the basis for the project were about usability, virtual reality and how to find the right users. Theories around usability together with a scenario made it possible to develop the interface from a user friendly point of view. The prototype has been presented to users, the result indicates that there was a big interest for both the customers of Mio and the employees of Mio in Kalmar. The result from the presentation also contributed to information aiding development of the application in the future. Even the usability was improved by the results of the presentation. The 3D environment that was made contained a depth dimension and according to the user results, it could be described as a real experience.