<p><strong>ABSTRACT</strong></p><p><strong> </strong></p><p><strong>Date:                          </strong>May 28^th, 2010<strong></strong></p><p><strong>Course:                      </strong>EFO705 Master Thesis International Marketing<strong> </strong></p><p><strong>Supervisor:                </strong>Konstantin Lampou</p><p><strong>Authors:                     </strong>Chantharat Suwanpimon csn09002@student.mdh.se</p><p>                             Narukod Theerabanchorn ntn09001@student.mdh.se</p><p><strong>Title:                             </strong>Analysis of factors influencing Swedish consumer               </p><p>                             to decisions buy holiday home in Thailand.</p><p> </p><p><strong>Strategic Question:    </strong>How do factors such as price, risks and cultural factors </p><p>                               influence the Swedish consumer decision to buy holiday</p><p>                               home?</p><p> </p><p><strong>Research Questions:</strong>   This study aims at finding answers to the following    </p><p>                                 questions:</p><ul><li>What is the impact of different factors such as risks, price of real estate houses, and cultural factors on holiday home investment decisions of Swedish consumers? </li><li>Do these factors facilitate or impede buying decision of Swedish consumers? </li></ul><p>                  </p><p><strong>Methodology:</strong>            The data sources used in this research are both primary and secondary data. The primary data was collected through quantitative survey from 112 respondents about the Swedish’s behavior on buying holiday home Closed-end questions were used to limit the choices of answers; however, an open-ended question was used in the last question to allow the respondents to share ideas or comments. The respondents were divided into two groups: Swedish consumers who have already had a holiday home, and Swedish consumers who are interested to have a holiday home. The secondary data used in this research are obtained from online journals and textbooks.</p><p> </p><p> </p><p><strong>Conclusions:              </strong>The result of this survey reveals that there are 4 factors that influence Swedish consumers, both those who have already had a holiday in Thailand and those who are interested to have a holiday home in Thailand. These factors are internal political stability, levels of corruption, price of real estate houses and cultural differences.</p><p><strong></strong> </p><p><strong>Keywords:                  </strong>Real Estate investment, Holiday Home in Thailand, Swedish Consumers.</p>

ABSTRACT   Date:                          May 28th, 2010 Course:                      EFO705 Master Thesis International Marketing Supervisor:                Konstantin Lampou Authors:                     Chantharat Suwanpimon csn09002@student.mdh.se                              Narukod Theerabanchorn ntn09001@student.mdh.se Title:                             Analysis of factors influencing Swedish consumer                                             to decisions buy holiday home in Thailand.   Strategic Question:    How do factors such as price, risks and cultural factors                                 influence the Swedish consumer decision to buy holiday                                home?   Research Questions:   This study aims at finding answers to the following                                      questions: What is the impact of different factors such as risks, price of real estate houses, and cultural factors on holiday home investment decisions of Swedish consumers? Do these factors facilitate or impede buying decision of Swedish consumers?                    Methodology:            The data sources used in this research are both primary and secondary data. The primary data was collected through quantitative survey from 112 respondents about the Swedish’s behavior on buying holiday home Closed-end questions were used to limit the choices of answers; however, an open-ended question was used in the last question to allow the respondents to share ideas or comments. The respondents were divided into two groups: Swedish consumers who have already had a holiday home, and Swedish consumers who are interested to have a holiday home. The secondary data used in this research are obtained from online journals and textbooks.     Conclusions:              The result of this survey reveals that there are 4 factors that influence Swedish consumers, both those who have already had a holiday in Thailand and those who are interested to have a holiday home in Thailand. These factors are internal political stability, levels of corruption, price of real estate houses and cultural differences.   Keywords:                  Real Estate investment, Holiday Home in Thailand, Swedish Consumers.

Detta är ett examensarbete gjort inom byggnadsingenjörsutbildningen, inriktning arkitektur, vid Kungliga Tekniska Högskolan. Att ha ett alternativt boende, en sommarstuga, ett fritidshus har varit en del av den svenska kulturen under lång tid. Från att bara ha varit ett privilegium för de rikaste blev fritidshus ett mer utbrett fenomen under 1900-talet. Syftet med detta examensarbete är att planera ett fritidshusområde och gestalta typhus utifrån dagens behov och förutsättningar. Tidigare litteratur och statistik har studerats, en egen utförd enkätundersökning samt intervjuer har utförts vilket legat till grund för examensarbetet. Resultatet presenteras i ett idékoncept där ett naturskönt område i Södermanland planeras att bebyggas med ett fritidshusområde. Stor vikt läggs vid att skapa ett boende som ska vara långsiktigt hållbart. Platsen och boendet ska erbjuda återhämtning och rekreation i närhet till naturen. / To have a second home, a country house, a summer cottage has been a part of Swedish culture for a long period of time. This report examines the phenomenon of leisure, cottages and cottage areas in a historical pretext. From being a benefit for those who are most well-off financially it became more and more common among ordinary people during the time of the twentieth century. How relevant the division between first and second homes are today, the different rules when it comes to construction, insulation and availability is discussed. The needs of our time are investigated and results in a draft for development of a property. A place close to Stockholm is selected. The ground is used as a basis for further development to a leisure area. Roads, joint facilities and houses are being planned close to a lake in the region Södermanland. The focus lies primarily on creating an area with buildings of durability and sustainability. The territory and the living areas are meant to offer recovery and recreation close to nature.

Att vistas i naturen för rekreation har en långtgående historia. Olika material, former och tekniker har nyttjats när hem som låter en vara mitt i naturen och samtidigt skyddad från väder och vind skapats. I takt med att fritidsområden blir fler och större har standarden för fritidshus gått från attvara små och minimalistiska till snarlika ett permanentboende. Det naturnära upplevs som avlägset. Denna studie utforskar hur inslag från kulturarv kan integreras i en funktionell, hållbar och naturnära arkitektur.Fallstudier av tre objekt, vilka har en varierande gestaltning men lokaliserats i en liknande kontext, genomförs medelst litteraturstudier ochplatsbesök. Med fokus på att skapa en stationär punkt utan bestående påverkan på omgivande natur resulterar studien i ett gestaltningsförslag av ett fritidshus lokaliserat off grid. Principer och detaljlösningar är inspirerade av objekten som undersökts i fallstudien: kåtan, prisman och sportstugan. Genom en avgränsning av funktioner, brukande avmiljövänliga tekniker och materialval samt en naturnära estetik presenteras ett hållbart alternativ / Spending time in nature for recreation has a long history. A range of different materials, designs and techniques have been used when creating homes that allow one to be in the middle of nature and at the same time protected from the elements. As leisure areas become more and larger, thestandard for holiday homes has gone from being minimalistic to look more like a permanent residence. The proximity to nature might seem distant. This study explores how elements from cultural heritage can be integrated into a functional, sustainable, and natural architecture. Case studies of three objects, which vary in design but are in a similar context, are carried out by means of literature studies and site visits. With a focus on creating a stationary point without lasting impact on the surrounding nature, the study results in a design proposal for a holiday home located off grid. Principles and detailed solutions are inspired by the objects investigated in the case study: the hut, the prism, and the sports cabin. Through a delineation of functions, the use of environmentally friendly techniques and material selection, as well as a natural aesthetic, a sustainablealternative is presented

The master thesis examines the real estate market of holiday homes (also called second homes) in France and in the Czech Republic. The aim of the thesis is to compare the both markets on the basis of analyses and comparison of acquired information. The thesis focuses on the aspects which directly influence the market, the supply and the price of holiday homes. The thesis is divided into five chapters. The first chapter presents the actual situation of research on the subject, the methodology and the structure of this thesis. The second chapter defines term holiday home and the typology of holiday homes. The third chapter separately analyses and then compares the Czech and French real estate market of holiday homes in terms of its size, typology of owners, taxation and charges of the holiday home. The fourth chapter focuses on sale of the holiday home and the factors which influence the value and the price of house. The last chapter examines types of the holiday homes, their supply and their price in two particular markets, Limousin and the Plzeň Region. The conclusion of the thesis is the recognition that the markets of both surveyed countries could have the potential for the development.

Purpose: Vacation house,a part of Sweden ́s history that decreases annually, mainly because existing vacation houses are being extended and permanented and few new ones are being built. One reason why many vacation houses are permanented is that the detailed development plan for the area is insufficient or missing to maintain the area as a vacation house area. In addition to the detailed development plan there is other legislation that is followed at building permits. For vacations houses there is no regulation in the legislation which causes difficulties for building permit management for individuals and authorities. The aim of the survey is to gather material with the aim to establish a definition of vacation houses into the legislation. Method: The survey is conducted as a qualitative study with semi-structured interviews with nearby municipalities building permit departments, equal in size as Jönköping's municipality and with smaller municipalities. The material from the semi-structured interviews was compared and strengthened with document analysis from previous research. The document analysis has reviewed previous researches, studies, judiciary, books and detailed development plans. Findings: The result shows that a definition of vacation houses should be legislated in Plan- och bygglagen and can be applied by Boverket’s building regulations with a clearer explanation of vacation houses. To give municipalities common ground to emanate from to preserve the nature of vacations house areas. How the vacations house areas should be designed and how their design can be preserved is most suitable in the detail development plan. It is in the detail development plan the area of a vacation home can be limited. If the area of the vacation homes is limited, the survey show that it will result in that fewer vacation homes are permanentized as the conveniences which permanent homes require will not fit. Implications: The results of the survey can be used to give municipalities an understanding of how building permits of vacation houses ́ are currently handled by other municipalities. The study contributes with improvement proposals for detailed development plan in the municipality of Jönköping. The conclusion of the result is that a more comprehensive study should be conducted to include municipalities throughout Sweden to ultimately lead to a joint definition for vacation houses.Limitations: The result is based on interviews with six municipalities and document analysis. A more comprehensive survey can interview more municipalities throughout Sweden to obtain a more generalized result, as well as to include authorities such as county administrative boards and Boverket. In a more comprehensive survey, more methods can be used as observations for better understanding of building permit handling of vacation homes and surveys to be able to reach out to all municipalities in Sweden. / Syfte: Fritidshusen, en del av Sveriges historia som minskar årligen, främst på grund av att befintliga fritidshus byggs till och permanentas samt att det byggs få nya. En anledning till att många fritidshus permanentas är att detaljplanen för ett område är otillräcklig eller saknas för att behålla området som ett fritidshusområde. Förutom detaljplan är det övrig lagstiftning som följs vid bygglov. För fritidshus saknas en definition i lagstiftningen vilket medför svårigheter för bygglovhantering för privatpersoner och myndigheter. Syftet med studien är att ta fram material som kan utnyttjas för att införa en definition av fritidshus i lagstiftning. Metod: Undersökningen genomförs som en kvalitativ studie med semi-strukturerade intervjuer med närliggande kommuners bygglovsavdelningar, både i jämnstorlek med Jönköpings kommun och med mindre kommuner. Materialet från de semi-strukturerade intervjuerna bearbetades sedan genom att jämföras och stärkas med litteraturstudie från tidigare forskning. Litteraturstudien har granskat tidigare undersökningar, studier, domar, böcker och detaljplaner. Resultat: Resultatet visar att en definition utav fritidshus bör lagstiftas i plan- och bygglagen och kan tillämpas av Boverket med en tydligare förklaring till fritidshus. Detta för att ge kommuner en grund att utgå ifrån för att bevara fritidshusområdens karaktär. Hur fritidshusområden ska utformas och hur dess karaktär kan behållas görs lämpligast i detaljplaner. Det är även i detaljplanen ytan kan begränsas för ett fritidshus. Begränsas ytan för ett fritidshus visar undersökningen att färre fritidshus kommer permanentas då de bekvämligheter en permanentbostad bör ha inte kommer att rymmas. Konsekvenser: Undersökningens resultat kan användas för att ge kommuner förståelse för hur bygglov av fritidshus hanteras i dagsläget av andra kommuner. Studien bidrar med förbättringsförslag för detaljplaner i Jönköpings kommun. Slutsatsen av resultatet är att en mer omfattande studie bör genomföras för att inkludera kommuner inom hela Sverige för att i slutändan utmynna till en gemensam definition för fritidshus. Begränsningar: Resultatet är baserat på intervjuer med sex kommuner och litteraturstudier. En mer omfattande undersökning kan intervjua fler kommuner över hela Sverige för att få ett mer generaliserbart resultat, samt att inkludera myndigheter som länsstyrelser och Boverket. I en mer omfattande undersökning kan fler metoder tillämpas som observationer för bättre förståelse av bygglovshantering av fritidshus och enkäter för att nå ut till alla kommuner i Sverige.