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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
611

Manipulation of Efficacy Information to Enhance Muscular Endurance Performance

Lerner, J. Dana (Jocelyn Dana) 12 1900 (has links)
The present investigation was designed to examine the effects of the positive manipulation of information on self-efficacy and subsequent performance of 180 female subjects. High, moderate, and low self-efficacy subjects were randomly assigned to a treatment condition in a 3 x 4 x 3 (preexisting self-efficacy x efficacy information source x trials) factorial design. Information from the three efficacy sources of performance accomplishments, verbal persuasion, and vicarious experience was manipulated towards success after subjects completed a muscular leg endurance task. The results supported self-efficacy theory with high self-efficacy subjects extending their legs significantly longer than moderate and low self-efficacy subjects. However, subjects did not differentially [sic] respond to the manipulation of the efficacy information. Results are discussed in terms of efficacy as a mediator of performance on an endurance task as well as the lack of differential changes in efficacy based on the source from which that information is derived.
612

The Development of a Sensitive Manipulation Platform

Cochran, Nigel B 29 May 2013 (has links)
"This thesis presents an extension of sensitive manipulation which transforms tactile sensors away from end effectors and closer to whole body sensory feedback. Sensitive manipulation is a robotics concept which more closely replicates nature by employing tactile sensing to interact with the world. While traditional robotic arms are specifically designed to avoid contact, biological systems actually embrace and intentionally contact the environment. This arm is inspired by these biological systems and therefore has compliant joints and a tactile shell surrounding the two primary links of the arm. The manipulator has also been designed to be capable of both industrial and humanoid style manipulation. There are an untold number of applications for an arm with increased tactile feedback primarily in dynamic environments such as in industrial, humanoid, and prosthetic applications. The arm developed for this thesis is intended to be a desktop research platform, however, one of the most influential applications for increased tactile feedback is in prosthetics which are operate in ever changing and contact ridden environments while continuously interacting with humans. This thesis details the simulation, design, analysis, and evaluation of a the first four degrees of freedom of a robotic arm with particular attention given to the design of modular series elastic actuators in each joint as well as the incorporation of a shell of tactile sensors. "
613

Toward Enabling Safe & Efficient Human-Robot Manipulation in Shared Workspaces

Hayne, Rafi 01 September 2016 (has links)
"When humans interact, there are many avenues of physical communication available ranging from vocal to physical gestures. In our past observations, when humans collaborate on manipulation tasks in shared workspaces there is often minimal to no verbal or physical communication, yet the collaboration is still fluid with minimal interferences between partners. However, when humans perform similar tasks in the presence of a robot collaborator, manipulation can be clumsy, disconnected, or simply not human-like. The focus of this work is to leverage our observations of human-human interaction in a robot's motion planner in order to facilitate more safe, efficient, and human-like collaborative manipulation in shared workspaces. We first present an approach to formulating the cost function for a motion planner intended for human-robot collaboration such that robot motions are both safe and efficient. To achieve this, we propose two factors to consider in the cost function for the robot's motion planner: (1) Avoidance of the workspace previously-occupied by the human, so robot motion is safe as possible, and (2) Consistency of the robot's motion, so that the motion is predictable as possible for the human and they can perform their task without focusing undue attention on the robot. Our experiments in simulation and a human-robot workspace sharing study compare a cost function that uses only the first factor and a combined cost that uses both factors vs. a baseline method that is perfectly consistent but does not account for the human's previous motion. We find using either cost function we outperform the baseline method in terms of task success rate without degrading the task completion time. The best task success rate is achieved with the cost function that includes both the avoidance and consistency terms. Next, we present an approach to human-attention aware robot motion generation which attempts to convey intent of the robot's task to its collaborator. We capture human attention through the combined use of a wearable eye-tracker and motion capture system. Since human attention isn't static, we present a method of generating a motion policy that can be queried online. Finally, we show preliminary tests of this method."
614

Uso de óleo essencial de tomilho (Thymus vulgaris) na dieta de ovinos / Use of essential oil of thyme (thymus vulgaris) in sheep diets

Ribeiro, Angelo Dias Brito 26 June 2015 (has links)
Três experimentos foram conduzidos com o objetivo de avaliar o efeito do óleo essencial de tomilho nos parâmetros ruminais, metabolismo e desempenho. O experimento I teve por objetivo avaliar se o óleo essencial de tomilho exerce efeito sofre a fermentação ruminal e consequentemente no metabolismo de ovinos confinados, bem como avaliar o consumo e digestibilidade aparente dos nutrientes em dietas com 90% concentrado e 10% de volumoso. Foram utilizados 20 ovinos ½ Dorper x ½ Santa Inês, machos castrados e canulados no rúmen. O experimento teve duração de 23 dias, dos quais 18 foram para adaptação as dietas. A ração base foi composta por feno de \"coastcross\", milho moído, farelo de soja, calcário calcítico, cloreto de amônia e mistura mineral. As dietas experimentais foram: 1) ração base + 25 mg de monensina por kg/MS, 2) ração base + 1,25 mL, 3) ração base + 2,50 mL e 4) 3,75 mL de óleo essencial de tomilho por kg/MS. O consumo de MS, MO, FDN e PB foram similares entre os tratamentos. Apresentando o mesmo comportamento para as variáveis de digestibilidade da MS, MO, FDN e PB. As concentrações de AGCC para as dietas com óleo essencial foram semelhantes à dieta com monensina. A inclusão de óleo essencial de tomilho nas dietas indica que este é uma potencial alternativa à monensina. O objetivo do experimento II foi avaliar se o óleo essencial de tomilho exerce efeito sofre a fermentação ruminal e consequentemente no metabolismo de ovinos confinados, bem como avaliar o consumo e digestibilidade aparente dos nutrientes em dietas com 80% volumoso e 20% concentrado. Foram utilizados 20 ovinos ½ Dorper x ½ Santa Inês, machos castrados e canulados no rúmen. O experimento teve duração de 28 dias, dos quais 23 foram para adaptação as dietas experimentais. A dieta base foi composta por pré secado de \"tifton\", milho moído, farelo de soja, calcário calcítico e mistura mineral. As dietas experimentais foram: 1) ração base + 25 mg de monensina por kg/MS, 2) ração base+ 1,25 mL, 3) ração base + 2,50 mL e 4) 3,75 mL de óleo essencial de tomilho por kg/MS. As dietas experimentais com óleos essencial apresentaram valores de consumo e digestibilidade da MS, MO, FDN e PB similares à dieta com monensina. A menor inclusão do óleo essencial apresentou valor de propionato e relação acetato:propionato similares à monensina. Houve interação dieta x dia de colheita para isobutirato, butirato, isovalerato e total de AGCC. A dieta com 1,25 mL de óleo apresentou o maior valor de pH. O óleo essencial de tomilho pode ser uma alternativa em substituição ao uso da Monensina. O objetivo do experimento III foi avaliar o óleo essencial de tomilho (Thymus vulgaris) sobre o ganho de peso e eficiência alimentar de borregas confinadas com dietas com alta inclusão de volumoso. Cinquenta borregas ½ Dorper x ½ Santa Inês, foram alojadas individualmente em baias cobertas. O período experimental foi de 84 dias, divididos em três sub-períodos de 28 dias. A dieta base foi composta por pré-secado de \"tifton\", milho moído, farelo de soja, calcário calcítico, mistura mineral. As dietas experimentais foram: 1) ração base (sem adição de óleo essencial ou monensina); 2) ração base + 25 mg de monensina por kg/MS; 3) ração base + 1,25 mL; 4) ração base + 2,5 mL; 5) ração base + 3,75 mL de óleo essencial por kg/MS. Não houve diferença de GMD entre os tratamentos no período total. O segundo período apresentou o melhor desempenho dos animais. A infestação por coccidiose foi menor na dieta com Monensina. Os teores dos aditivos utilizados não apresentam melhora no desempenho de borregas alimentadas com alto teor de volumoso. No entanto, monensina foi capaz de controlar a coccidiose. / Three experiments were conducted with the objective of evaluate the effect of thyme essential oil on ruminal fermentation, metabolism and performance. The experiment I was conducted to evaluate the thyme essential oil has an effect on ruminal fermentation and consequently the metabolism of feedlot sheep, as well as evaluate the intake and apparent digestibility of nutrients diets with 90% concentrate and 10% forage. They were used 20 sheep ½ Dorper x ½ Santa Inês, castrated males and fistulated in the rumen. The experiment lasted 23 days, of which 18 were for adaptation diets. The basal ration consisted of hay coast cross, ground corn, soybean meal, limestone, of ammonia chloride and mineral mixture. The experimental diets were: 1) basal ration + 25 mg of monensin per kg/DM, 2) basal ration + 1.25 mL, 3) basal ration + 2.50 mL and 4) basal ration + 3.75 mL of essential oil of thyme per kg/DM. The intake and digestibility of DM, OM, NDF and CP were similar between treatments. The SCFA concentrations for diets with essential oil were similar to the diet with monensina. The inclusion of thyme essential oil in diets that this is a potential alternative to monensina. The experiment II was conducted to evaluate the thyme essential oil has an effect on ruminal fermentation and consequently the metabolism of feedlot sheep, as well as evaluate the intake and apparent digestibility of nutrients diets with 80 % forage and 20% concentrate. They were used 20 sheep ½ Dorper x ½ Santa Inês, castrated males and fistulated in the rumen. The experiment lasted 28 days, of which 23 were for adaptation diets. The basal ration consisted of pre-dryng Tifton, ground corn, soybean meal, limestone and mineral mixture. The experimental diets were: 1) basal ration + 25 mg of monensin per kg/DM, 2) basal ration + 1.25 mL, 3) basal ration + 2.50 mL and 4) basal ration + 3.75 mL of essential oil of thyme per kg/DM. The intake and digestibility of DM, OM, NDF and CP were similar between treatments. The lower inclusion of essential oil showed a value propionate and acetate: propionate ratio similar monensin. There were diet x day interaction for isobutyrate, butyrate, isovalerate and the total SCFA. The diet with 1.25 mL of thyme showed the highest pH value. The thyme essential oil can be an alternative to replace the use of monensina. The experiment III was conducted to evaluate the thyme essential oil on weight gain and feed efficiency of feedlot lambs diets with 80% forage and 20% concentrate. Fifty lambs ½ Dorper x ½ Santa Inês were housed individually in covered bays. The experiment lasted 84 days, divided into three sub-periods of 28 days. The basal ration consisted of pre-dryng Tifton, ground corn, soybean meal, limestone and mineral mixture. The experimental diets were: 1) basal ration + 25 mg of monensin per kg/DM, 2) basal ration + 1.25 mL, 3) basal ration + 2.50 mL and 4) basal ration + 3.75 mL of essential oil of thyme per kg/DM. There was no gain difference in average daily gain between treatments in the total period. The second period had the best performance of the animals. Infestation by coccidiosis was lower in the diet with monensina. The levels of the additives used not showed improvement in performance lambs fed with high content of forage. However, monensin was able to control coccidiosis.
615

Ökad nivå av earnings management när företag upplever pressade resultat : – Finns detta samband på Stockholmsbörsen?

Hjalmarsson, Eric, Jansson, Andreas January 2014 (has links)
Earnings management är ett fenomen som enligt studier har ökat i omfattning under senare tid tack vare förändringar av redovisningsprinciper. Detta har gett företag möjligheten att med ökad subjektivitet bedöma värdet på sina tillgångar, vilket kan utnyttjas för att manipulera redovisning och justera resultat i önskad riktning. Den här studien syftar primärt till att undersöka om det finns ett samband mellan variablerna earnings management och pressade resultat bland de noterade bolagen på Nasdaq OMX Stockholm, även kallad “Stockholmsbörsen”. Det sekundära syftet är att undersöka om detta eventuella samband är vanligare förekommande bland mindre företag samt om någon bransch är överrepresenterad. En kvantitativ metod har använts där data från bolagens årsredovisningar har hämtats och sedan granskats. Efter det har en analytisk generalisering gjorts av resultaten som visar på att företag i större utsträckning tenderar att bedriva earnings management under perioder där de upplever pressade resultat, i motsats till perioder där de upplever normala resultat. Studien visar också att detta inte är vanligare förekommande på någon speciell börslista eller inom någon specifik bransch, utan att företagen är representerade i likvärdig utsträckning. I studien visade det sig att ett vanligt verktyg för att bedriva earnings management är att göra stora engångsnedskrivningar av goodwill. Detta möjliggjordes år 2005 då IFRS 13 infördes i EU, vilket resulterade i att goodwillposten årligen nedskrivningsprövas istället för att som tidigare avskrivas planmässigt. En kritisk diskussion förs med slutsatsen att resultaten är delvis applicerbara på den studerade populationen och säger något om närliggande fall. Slutligen diskuteras studiens bidrag där konklusionen är att resultaten adderar till samt stärker tidigare forskning. / Earnings management is a phenomenon whose scope of usage has expanded in recent time due to changes in accounting principles, according to studies. These changes have given companies the possibility to use subjective judgment to a higher degree when valuing their assets. This can be utilized to manipulate accounts and tweak results in desired direction. The purpose of this study is primarily to investigate if there is a connection between the variables earnings management and pressured results among the listed companies on Nasdaq OMX Stockholm, also knowned as “Stockholmsbörsen”. The secondary purpose is to investigate if this possible connection is more common among smaller companies and if there is any industry that is overrepresented. A quantitative method has been used where data has been collected from the companies’ websites and later reviewed. An analytic generalization has then been applied on the results that show that companies tend to engage in earnings management in greater magnitude when they are experiencing times with pressured results, in contrary to when they experience times with normal results. The study also shows that it’s not more commonly practiced on any particular stock market list or in some particular industry. The companies are rather equivalently represented along the scope of industries and stock market lists. The study shows that a common tool to engage in earnings management is to make big one time impairments of goodwill. This was made possible 2005 when IFRS 13 was implemented in the EU, which resulted in that the goodwill account where to be impairment tested every year instead of the former principle that used linear depreciation. A critical discussion is held with the conclusion that the results of the study are partly applicable on the studied population and says something about nearby cases. Finally there is a discussion about the contribution of the study with the conclusion that the findings adds something to and strengthens past findings.
616

O desenvolvimento judicial do direito: construções, criatividade interpretativa e técnicas manipulativas / The judicial development of law: constructions, creative interpretation and manipulative techniques

Gabriel Accioly Gonçalves 21 August 2015 (has links)
Busca-se demonstrar que a criatividade é um aspecto inerente e inafastável da atividade jurisdicional. Neste sentido, o primeiro objetivo perseguido é o de analisar os conceitos relacionados à criatividade judicial, que são os de interpretação, construção e manipulação. São, também, analisadas e refutadas teorias atuais que negam a criação judicial do direito. Argumenta-se que a admissão, pelo poder judiciário, do caráter criativo de suas decisões é exigência do dever de sinceridade judicial. O segundo objetivo é o de investigar a tese de Hans Kelsen, que descreve Cortes que realizem o controle de constitucionalidade como legislador negativo. São apreciadas as incongruências dessa tese com o constitucionalismo contemporâneo, bem como o caráter falho de sua aplicação na jurisprudência do Supremo Tribunal Federal. O terceiro objetivo é o de investigar os aspectos descritivos e normativos das sentenças manipulativas. São formuladas propostas de fundamentação normativa e de limites de aplicação dessa técnica. Defende-se a admissibilidade das sentenças aditivas, redutivas e aditivas de princípio, mas se rejeita a das sentenças substitutivas, sendo defendido o emprego, em seu lugar, das medidas de necessidade.
617

Condensation de Bose-Einstein : des potentiels périodiques d'extension finie aux manipulations dans l'espace des phases / Bose-Einstein condensation : from finite size periodic potentials to phase space manipulations

Condon, Gabriel 21 October 2015 (has links)
Mon travail de thèse s'inscrit dans le développement de l'optique atomique. Ce manuscrit décrit les trois sujets traités pendant ma thèse. Dans un premier temps mon travail a été de construire une nouvelle expérience permettant de produire des condensats de Bose-Einstein. Nous nous intéressons d'abord au dispositif utilisant le refroidissement laser et l'évaporation micro-onde permettant d'obtenir un nuage d'atomes froids dans un piège magnétique quadrupolaire. Nous présentons ensuite les montages optiques permettant d'obtenir les différents faisceaux laser nécessaires au fonctionnement du dispositif. Enfin, nous détaillons le protocole permettant de produire des condensats de Bose-Einstein dans notre piège hybride combinant les avantages d'un piège magnétique à ceux d'un piège dipolaire et nous le caractérisons à l'aide d'une méthode d'analyse statistique nommée Analyse par Composante Principale. Le deuxième sujet concerne l'étude de la propagation d'une onde de matière dans un réseau de taille finie. Nous démontrons le piégeage d'atomes dans une cavité de Bragg produite par l'enveloppe gaussienne d'un réseau optique. Les atomes confinés dans le réseau oscillent et nous observons le découplage du réseau de paquets d'atomes par effet tunnel, démontrant ainsi un nouveau type de barrières tunnel. L'étude de la probabilité de transmission à travers ce type de barrières montre qu'elles sont équivalentes à des barrières répulsives submicronique. Enfin, de manière théorique, nous étudions un formalisme basé sur la fonction de Wigner et l'utilisation d'une loi d'échelle permettant d'imaginer des protocoles de manipulation de fonctions d'onde à N corps dans l'espace des phases. Nous appliquons d'abord ce formalisme à un protocole de refroidissement en deux étapes, impliquant un temps de vol et l'application soudaine d'un potentiel harmonique. Nous discutons ensuite l'effet des interactions répulsives entre atomes et de l'anharmonicité du potentiel. Enfin nous proposons deux protocoles de manipulations de fonctions d'onde dans l'espace des phases. Le premier est un protocole de refroidissement analogue au protocole en deux étapes mais dont la robustesse est augmentée vis-à-vis d'un défaut du potentiel appliqué. Le deuxième protocole proposé permet d'accélérer le mode de respiration d'un nuage d'atomes dans un piège décomprimé. / My thesis work is part of the development of atomic optics.First my work has been to build a new experience to produce Bose-Einstein condensates. We will see how we produce a cold atoms cloud in a magnetic quadrupole trap using laser cooling and micro-wave evaporation. We then present the optical setup to produce the laser beams needed for the apparatus operation. At last, we detail the protocol allowing to produce Bose-Einstein condensates in our hybrid trap, combining the advantages of a magnetic trap and a dipole trap. We then characterize the hybrid trap using a statistical analysis method named Principal Component Analysis. The second subject concerns the study of the propagation of a matter-wave in a finite size lattice. We demonstrate the trapping of atoms inside a Bragg cavity produced by the gaussian enveloppe of an optical lattice. The confined atoms oscillate inside the lattice and we observe the tunnel decoupling of atoms from the cavity, demonstrating a new kind of tunnel barrier. The study of the transmission probability through these barriers shows that they are equivalent to submicronic repulsive barriers. Finally, I studied a theoretical formalism based on the Wigner function and the use of a scaling law, allowing to imagine protocols to manipulate many-body wave functions in phase space. We apply this formalism to a two steps cooling protocol involving a time of flight and the sudden application of an harmonic potential. We discuss the effects of repulsive interactions between atoms and of the anharmonicities in the potential. At last, we propose two protocols to manipulate the phase space distribution of wave functions. The first aim to enhance the robustness of the to step cooling protocol regarding a flaw of the harmonic potential. The second allows to accelerate the breathing mode of an atomic cloud in a decompressed trap.
618

Analysis and solutions for agenda manipulation in international politics

Megyeri, András Áron January 2012 (has links)
The aim of this thesis is to analyze agenda manipulation in international negotiations. The analysis is focused on the United Nations Framework Convention on Climate Change and its conferences in the past three year. A theoretical framework of agenda manipulation is established and the conferences are analyzed through a series of comparative case studies. The theoretical framework offer insight into 1) power politics and state interest, 2) negotiation as a method to manage external relations, 3) the existing framework in which the actors try to advance their agenda and 4) the various internal and external influences on state behavior.
619

A persuasÃo entre o fazer fazer e o fazer sentir: os regimes de sentido em peÃas de catÃlogos de produtos Avon e Natura / The persuasion between making make and making feel: the regimes of meaning in product catalogs of Natura and Avon

Lyssandra Maria Costa Torres 13 December 2016 (has links)
CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / A SociossemiÃtica, proposta por Eric Landowski, aborda a questÃo do sentido no nÃvel dasprÃticas e das interaÃÃes vividas (LANDOWSKI, 2001b, 2002, 2004, 2014a), considerando anoÃÃo de contÃgio de sensibilidades, de relaÃÃes corporais e estÃsicas, ou seja, alargando os modelos narrativos para explicar uma grande quantidade de fenÃmenos de significaÃÃo tambÃm ligados ao sensÃvel. Considerada um desdobramento da SemiÃtica Francesa, ela propÃe quatro regimes â programaÃÃo, manipulaÃÃo, ajustamento e acidente â capazes de explicar a produÃÃo do sentido nas interaÃÃes. O objetivo principal desta tese à analisar como esses regimes de sentido, que se estabelecem na interaÃÃo entre enunciador e enunciatÃrio em uma determinada situaÃÃo de comunicaÃÃo, determinam diferentes estratÃgias de persuasÃo,fundadas ora na dimensÃo inteligÃvel ora na dimensÃo sensÃvel do discurso. Se na teoria narrativa clÃssica a persuasÃo à concebida como um fazer persuasivo do enunciador que corresponde a um fazer interpretativo do enunciatÃrio ligado à instÃncia da enunciaÃÃo, no quadro teÃrico da SociossemiÃtica, por sua vez, a persuasÃo passa a ser vista nÃo somente como um fazer o outro fazer, mas tambÃm como um fazer o outro sentir. Passa-se, assim, de uma lÃgica da junÃÃo para uma lÃgica da uniÃo, que procura dar conta dos processos de emergÃncia do sentido, de sua natureza sensÃvel e da presenÃa do risco nas interaÃÃes. Embora haja alguns trabalhos que tratem da persuasÃo no sincretismo de linguagens (TORRES, 2013;CIACO, 2014 etc), vimos que ainda à possÃvel explorar a relaÃÃo entre os regimes de sentido e os diferentes modos de presenÃa do sensÃvel como um fator que contribui com o fazer persuasivo em textos sincrÃticos, visto que a persuasÃo pode se realizar por estratÃgias pertinentes a mais de um regime proposto por Landowski. Desse modo, à nosso objetivo central aprofundar o estudo da persuasÃo no texto sincrÃtico nÃo sà como um fazer fazer, mas tambÃm como um fazer sentir, resultante de um efeito de enunciaÃÃo sincrÃtica global. Para cumprirmos nosso objetivo, selecionamos cinco peÃas de catÃlogos da indÃstria da beleza â veiculadas nos ciclos 02, 04 e 10 do ano de 2014 das marcas Avon e Natura â que divulgam perfumes, hidratantes e maquiagens. AlÃm da SociossemiÃtica, sÃo utilizadas a SemiÃtica clÃssica e a SemiÃtica PlÃstica para um estudo mais integrado da persuasÃo no sincretismo de linguagens. Ao final, como contribuiÃÃo teÃrica, conclui-se que a enunciaÃÃo global, responsÃvel pelos efeitos de sentido resultantes da articulaÃÃo de linguagens nos anÃncios, instaura estrategicamente para o enunciatÃrio determinados regimes de sentido que o coloca diante de efeitos de sentido tanto de ordem intelectiva quanto de ordem sensorial, fazendo que sua adesÃo a um determinado ponto de vista, a uma crenÃa ou a um argumento seja o resultado de uma resposta nÃo apenas racional, mas tambÃm sensÃvel. Outra contribuiÃÃo desta tese reside na percepÃÃo de que a estratÃgia persuasiva dos catÃlogos à complexa, visto que nÃo depende somente da relaÃÃo entre as linguagens verbal e nÃo verbal, mas tambÃm da lÃgica de compra e venda entre marca (consultor) e consumidor. / The Sociosemiotics, proposed by Eric Landowski, addresses the issue of meaning in the level of practices and interactions experienced (LANDOWSKI, 2001b, 2002, 2004, 2014a),considering the notion of contagion of sensitivities, of corporal and aesthesic relationships, this is, widening the narrative models to explain a great amount of phenomena of signification also connected to what is sensitive. Considered an unfolding of French Semiotics, it proposes four regimes - programming, manipulation, adjustment, and accident - capable of explaining the production of meaning in interactions. The main objective of this thesis is to analyze how these regimes of meaning, established in the interaction between enunciator and enunciatee in a given situation of communication, determine different strategies of persuasion, based both on the intelligible dimension and on the sensitive dimension of the discourse. If, in classical narrative theory, persuasion is conceived as a persuasive making of the enunciator that corresponds to an interpretative making of the enunciatee connected to the instance of enunciation, in the theoretical framework of the Sociosemiotics, in turn, persuasion is seen not only as a making the other make, but also as a making the other feel. This way one goes from a logic of junction to a logic of union, which seeks to account for the processes of emergence of meaning, its sensitive nature and the presence of risk in interactions. Although there are some works that deal with persuasion in the syncretism of languages (TORRES, 2013,CIACO, 2014 etc.), we have seen that it is still possible to explore the relation between the regimes of meaning and the different modes of presence of sensitive as a contributing factor with persuasive making in syncretic texts, since persuasion can be carried out by strategies pertinent to more than one regime proposed by Landowski. In this way, it is our central objective to deepen the study of persuasion in the syncretic text, not only as a making make, but also as a making feel, resulting from a syncretic global enunciation effect. To fulfill our objective, we selected five pieces of catalogs from the beauty industry â published in the cycles 2, 4 and 10 of the year 2014 of the trademarks Avon and Natura â that divulge perfumes, moisturizers and makeups. In addition to Sociosemiotics, classical Semiotics and Plastic Semiotics are used for a more integrated study of persuasion in the syncretism of languages. At the end, as a theoretical contribution, it concludes that the global enunciation,responsible for the effects of meaning resulting from the articulation of languages in the ads, strategically establishes for the enunciatee certain regimes of meaning that puts him before effects of meaning both of an intellectual and sensory order, making his adherence to a certain point of view, to a belief or to an argument, be the result of a response not only rational, but also sensitive. Another contribution of this thesis lies in the perception that the persuasive strategy of catalogs is complex, since it depends not only on the relationship between verbal and non-verbal languages, but also on the logic of buying and selling between trademark (consultant) and consumer.
620

Monstr.: entre monstros e aparelhos / Monstr.: between monsters and apparatus

Candiotto, Bruno Ferres 25 August 2014 (has links)
Made available in DSpace on 2016-03-15T19:42:51Z (GMT). No. of bitstreams: 1 Bruno Ferres Candiotto.pdf: 21435758 bytes, checksum: fe37f9f4436b27d7dc342a7310e0da57 (MD5) Previous issue date: 2014-08-25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / MONSTR. BETWEEN MONSTERS AND APPARATUS is a theoretical and practical, literary, essayistic and imagery experiment based on applying an artistic operator: monstr. . Through this operator the text of the thesis was constructed proposing a self-questioning of the principles that govern the form of a dissertation in which images and words interacts without hierarchy. What emerges in the dissertation as "monstr." refers to the mode of appointing the creation process, while this process happens considering the strangeness of the act of creation, when creation is actually an interdiction of the creation itself. A radical investment in interdisciplinary dissertation led to the effect of this methodological application. Important authors of the theoretical scenario were used in the process we call "monstrification". Among them fundamentally i quote from Vilém Flusser. He and others served not as authority, but as partners who enter into a dialogue under the proposed methodology. A glossary was built to explain the terms of the text. This glossary aims at bringing the reader closer of the epistemology "monstr." which was used throughout the dissertation extending the theoretical horizons of the reader. The images produced by the "manipulation" of photographs, aims at not to illustrate the text, but to enable a dialogue with it. It suggests a dive in the deep water; a sensory and abysmal depths. All photographs displayed here are nothing more than self-portraits produced by the artistic operator, which exposes them through an admittedly nonlinear aesthetic, emphasizing hybrid characteristics and unusual "plurality" of himself. Actually these photographs have been manipulated and were set to "manipulate" and to be manipulated, causing reflections not only about the "visual" but also about the "sensory" and the myriad of possibilities that this dialectic allows. / MONSTR. ENTRE MONSTROS E APARELHOS é um experimento teórico e prático, literário, ensaístico e imagético baseado na aplicação de um operador artístico: monstr. . Por meio desse operador construiu-se o texto da dissertação proposto como autoquestionamento dos próprios princípios que regem a forma de uma dissertação em que a imagem e a palavra interagem sem hierarquia. Aquilo que na dissertação surge como monstr. refere-se ao modo de nomear o processo de criação, enquanto esse processo se dá tendo em vista a estranheza do próprio ato de criar quando a criação é, na verdade, interdição da própria criação. Um investimento radical na interdisciplinaridade provocou a dissertação como efeito dessa aplicação metodológica. Autores importantes do cenário teórico foram usados dentro do processo que chamamos aqui de monstrificação . Entre eles cito fundamentalmente Vilém Flusser. Ele e outros servem não como autoridade, mas como parceiros que entram em diálogo nos termos da metodologia proposta. Um glossário foi construído para explicitar os termos do texto, esse glossário visa aproximar o leitor da epistemologia monstr. que foi usada ao longo da dissertação ampliando os horizontes teóricos do leitor. As imagens produzidas por manipulação de imagens, fotografias, visam não a ilustração do texto, mas um diálogo com ele. Sugerem um mergulho em águas profundas; profundeza sensorial e abismal. Todas as fotografias aqui expostas nada mais são do que auto-retratos produzidas pelo operador artístico, que as expõe por meio de um estética assumidamente não linear, enfatizando características híbridas e pluralidade incomum, próprias de si mesmo. Tratam-se na verdade de imagens manipuladas, programadas para manipularem por meio delas mesmas, e que permitem serem manipuladas, provocando reflexões não somente acerca do visual , mas também do sensorial e da miríade de possibilidades que essa dialética permite.

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