<p>South Africa, as many of the countries on the African continent, has for a long time been discriminated against when it comes to export of clothing and textiles. The trade regulations are now getting more favorable and the US and European markets are becoming more open for exports from the African continent.</p><p>We came in contact with the House of Monatic, which is a manufacturer of high quality men’s wear clothing in South Africa, and found that they were interested in us doing an export analysis of the company. The House of Monatic is an old colonial company founded in 1906 with over 1000 employees. The head office is situated in Cape Town, South Africa. Monatic manufactures licensed brands such as Yves Saint-Laurent as well as their own brands. At present the company is exporting to countries on the African continent, United Kingdom, Ireland and the United States. The thesis was mostly carried out at the House of Monatic in Cape Town where we stayed for three months. The method was to interview all the managers at the company to find out how the export management is run today and through theories find alternative exports strategies and how to improve the company’s current strategies. We also made a customer survey, which we sent out to Monatic’s customers to see</p><p>The end of apartheid in 1994 opened the borders not only for further exports but also for imports from overseas countries. This made Monatic’s domestic market share shrink and expanding through exports to new international markets became inevitable. Because the trade regulations are becoming more favorable we believe the international market is where profits can be found, especially on the US market. A risk when exporting is that profitability can be dependent on the exchange rates between currencies. As a solution to this problem Monatic could convince its international customers to do business in the South African currency, Rand. Monatic is currently establishing contacts in the US where they are setting up a new sales office. Monatic is going to introduce one of their own brands by letting a customer called Nordstrom sell it.</p><p>We think this is wise to sneak into the market and to not undertake large marketing campaigns, which could prove to be too costly. We believe it is risky for Monatic to enter several markets at the same time and that Monatic should concentrate on positioning itself on the US market at the moment. But we think it is smart to establish new contacts on other markets so that Monatic is ready when the opportunities come. We believe the Sub Saharan market has some potential that is worth further investigation. The UK market seems to have stagnated at the moment and we think it will become more profitable when the economy in Europe has recuperated. In the meantime it is best not to make to much investments but to harvest the profits that can be gained. There seem to be confusion about weather Monatic should focus on being a designer house or a manufacturer. It is difficult to combine the big bulk customers with boutique customers in the same production line.</p><p>Many of the customers wants improved design according to a customer survey we conducted. We also believe that the customers need to be organized in a classification system depending on volume and profitability. This would help Monatic to decide on how to distribute its limited resources. IT is becoming more and more frequently used among Monatic’s business partners. To not risking being pushed out of the market it is important to be ahead of competitors. By introducing an online order system and a product tracking system at the home page Monatic would decrease the workload of the sales staff. Furthermore it would make it easier for customers and Monatic would gain more competitive advantage by this facility. We also believe that by establishing their own shops in South Africa, Monatic’s brand would be strengthened and become more competitive on the domestic market. A Monatic shop would give an entire atmosphere and service to the customer that would</p>

South Africa, as many of the countries on the African continent, has for a long time been discriminated against when it comes to export of clothing and textiles. The trade regulations are now getting more favorable and the US and European markets are becoming more open for exports from the African continent. We came in contact with the House of Monatic, which is a manufacturer of high quality men’s wear clothing in South Africa, and found that they were interested in us doing an export analysis of the company. The House of Monatic is an old colonial company founded in 1906 with over 1000 employees. The head office is situated in Cape Town, South Africa. Monatic manufactures licensed brands such as Yves Saint-Laurent as well as their own brands. At present the company is exporting to countries on the African continent, United Kingdom, Ireland and the United States. The thesis was mostly carried out at the House of Monatic in Cape Town where we stayed for three months. The method was to interview all the managers at the company to find out how the export management is run today and through theories find alternative exports strategies and how to improve the company’s current strategies. We also made a customer survey, which we sent out to Monatic’s customers to see The end of apartheid in 1994 opened the borders not only for further exports but also for imports from overseas countries. This made Monatic’s domestic market share shrink and expanding through exports to new international markets became inevitable. Because the trade regulations are becoming more favorable we believe the international market is where profits can be found, especially on the US market. A risk when exporting is that profitability can be dependent on the exchange rates between currencies. As a solution to this problem Monatic could convince its international customers to do business in the South African currency, Rand. Monatic is currently establishing contacts in the US where they are setting up a new sales office. Monatic is going to introduce one of their own brands by letting a customer called Nordstrom sell it. We think this is wise to sneak into the market and to not undertake large marketing campaigns, which could prove to be too costly. We believe it is risky for Monatic to enter several markets at the same time and that Monatic should concentrate on positioning itself on the US market at the moment. But we think it is smart to establish new contacts on other markets so that Monatic is ready when the opportunities come. We believe the Sub Saharan market has some potential that is worth further investigation. The UK market seems to have stagnated at the moment and we think it will become more profitable when the economy in Europe has recuperated. In the meantime it is best not to make to much investments but to harvest the profits that can be gained. There seem to be confusion about weather Monatic should focus on being a designer house or a manufacturer. It is difficult to combine the big bulk customers with boutique customers in the same production line. Many of the customers wants improved design according to a customer survey we conducted. We also believe that the customers need to be organized in a classification system depending on volume and profitability. This would help Monatic to decide on how to distribute its limited resources. IT is becoming more and more frequently used among Monatic’s business partners. To not risking being pushed out of the market it is important to be ahead of competitors. By introducing an online order system and a product tracking system at the home page Monatic would decrease the workload of the sales staff. Furthermore it would make it easier for customers and Monatic would gain more competitive advantage by this facility. We also believe that by establishing their own shops in South Africa, Monatic’s brand would be strengthened and become more competitive on the domestic market. A Monatic shop would give an entire atmosphere and service to the customer that would

There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry. / Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.

There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry. / Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.

Submitted by Hans Kristian Hedetoft (hhedetoft@hotmail.com) on 2015-01-07T19:50:52Z No. of bitstreams: 1 Master Thesis MPGI - HEDETOFT.pdf: 268173 bytes, checksum: e132ed883d22ecb23dce7f8df33d6e83 (MD5) / Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2015-01-07T20:06:30Z (GMT) No. of bitstreams: 1 Master Thesis MPGI - HEDETOFT.pdf: 268173 bytes, checksum: e132ed883d22ecb23dce7f8df33d6e83 (MD5) / Made available in DSpace on 2015-01-07T20:09:48Z (GMT). No. of bitstreams: 1 Master Thesis MPGI - HEDETOFT.pdf: 268173 bytes, checksum: e132ed883d22ecb23dce7f8df33d6e83 (MD5) Previous issue date: 2014 / Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes 'estados independentes' precisam de estratégias internacionais coerentes e relações diplomáticas com funcionários da administração pública a fim de acompanhar as demandas desses mercados, criar estratégias para minimizar riscos, e ganhar legitimidade. O objetivo desta dissertação foi explorer a complexa relação entre o Grupo Maersk e o governo brasileiro e outros atores involvidos no Mercado de olio e gas controllado pelo estado. Afim de compreender o processo de diplomacia corporativa da empresa ,entrevistas semi-estruturadas foram realizadas com os indivíduos presentes na cadeia da diplomacia corporativa da empresa . A descoberta revelou a importância de diplomacia corporativa para a Maersk. Relações diplomáticas pessoais forjadas com entidades representativas e brasileiras são a chave para a Maersk impulsionar seus objetivos. Também mostra a importância das missão diplomáticas dinamarquesa ajudando a empresa a ter acesso a autoridades governamentais. / During the last three decades, globalization has intensively pushed companies towards internationalization, and therefore these corporations have become more independent state-like institutions. And as 'independent states', they must have a coherent international strategies and diplomatic relations with other foreign official government in order to accompany these business demands, create risk-mitigating strategies, and gain legitimacy. The aim of this paper was to explore the complex relationship between Maersk Group and the Brazilian Governments and stakeholders involved in the state-controlled oil & gas market. In order to understand the process of corporate diplomacy of the company, semi-structured interviews were carried out with individuals present in the chain of corporate diplomacy of the company. The finding revealed the importance of corporate diplomacy for Maersk. Personal diplomatic ties forged with Maersk’s representatives and Brazilian and Danish authorities are key to boost their objectives. It also shows the importance of the Danish diplomatic mission helping the company to gain access to government authorities.

Competition incitement has led companies to update and seek for strategies in order to uphold or increase their performance in the market. The choice for these strategies may imply in the redefinition of the structure, culture, working process amongst other aspects. The work aims at checking the marketing strategies used by small hotels in Fortaleza and their interference in the strategical management. Theoretical references have grounded the accomplishment of a field research, together with the managers of small hotels in Fortaleza, they are integrated with the following: entrepreneur strategies, company of labor service, labor service market, market strategies of labor service, and the hotel industry position in Fortaleza. Semi-structured interviews were used as well as non-probabilistic samples by judgment. The results showed that the lack of knowledge regarding the marketing skills is a very big obstacle for the setting up of efficient strategies. Although many entrepreneurs, intuitively make use of marketing actions, there is a very strong tendency to think that we know what the customer expectsâ, which is something difficult to be changed and needs working on little by little, showing the disadvantages and advantages of knowing exactly what the customerâs needs are, relying on what the customer himself/herself perceives. The major difficulty is not to accomplish the strategies but to choose the most adequate ones, those that can really add some value to the customer and improve competitiveness in the company. The tools used to establish the marketing strategies, need to be flexible because its usage depends on the companyâs level, size and its own flexibility and level of knowledge. / O acirramento da concorrÃncia tem levado as organizaÃÃes a se atualizarem e a buscarem estratÃgias para se manterem ou ampliarem sua atuaÃÃo no mercado. A escolha destas estratÃgias pode implicar a redefiniÃÃo da estrutura, da cultura, do processo de trabalho, dentre outros aspectos. O trabalho se propÃe a verificar o uso de estratÃgias de marketing pelos pequenos hotÃis de Fortaleza e sua interferÃncia na gestÃo estratÃgica. Os temas do referencial teÃrico que fundamentaram a realizaÃÃo de uma pesquisa de campo, junto aos dirigentes de pequenos hotÃis de Fortaleza, estÃo associados Ãs seguintes temÃticas: estratÃgia empresarial, as empresas do setor de serviÃos, marketing de serviÃos, estratÃgias de marketing de serviÃos e o cenÃrio da hotelaria em Fortaleza. Fez-se uso de entrevistas semi-estruturadas e utilizou-se a amostragem nÃo probabilÃstica por julgamento. Os resultados evidenciaram que: o desconhecimento das prÃticas de marketing à realmente um grande entrave para a implantaÃÃo de estratÃgias eficazes na gestÃo. Embora muitos empresÃrios realizem aÃÃes de marketing intuitivamente, existe uma tendÃncia muito forte de âachar que se sabe o que o cliente querâ, o que à difÃcil de ser mudado e precisa ser trabalhado aos poucos, mostrando-se as desvantagens e vantagens de saber ârealmenteâ o que o cliente deseja, baseando-se no que o prÃprio cliente percebe. A dificuldade maior nÃo està na realizaÃÃo das estratÃgias, e sim na escolha das estratÃgias mais adequadas, aquelas que realmente agreguem valor para o cliente e melhore a competitividade da organizaÃÃo. As ferramentas a serem utilizadas para implantaÃÃo de estratÃgias de marketing precisam ser muito flexÃveis, pois a sua utilizaÃÃo depende do grau de maturidade da empresa, do seu porte, da sua prÃpria flexibilidade e do seu grau de conhecimento.

The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. These studies focus specifically on how the public housing company deal with market challenges associated with the decision to demolish, maintain and/or new construction. Market-oriented perspective can be a tool for the public housing companies to achieve better customer value and enhance economic development. Although the market orientation concept has contributed to valuable improvements in research, the thesis assumes that it is necessary to distinguish between that the public housing companies operate market-oriented to meet customer requirements and their focus on innovation. Paper I develops market/innovation types and then investigates how public housing companies adapt to these types. It was found that economic conditions in the municipality have a major impact on the housing companies, causing them to act innovatively and create superior customer value by innovations. The study confirms that the implementation of market and innovation orientation contributes to competitive advantages in growing markets, while weak economic conditions impair implementation in declining markets. Paper II addresses how public housing companies in declining markets act based on the concept of market intelligence. This study suggested and tested whether there is a positive link between collecting customer information, disseminating it in the organization, and responding to customer needs, and whether this link has an impact on strategic performance. The result shows that weak links exist in the process; the efficiency of intelligence distribution in public housing companies is affected mainly by their responsiveness to customer needs. Paper III also addresses the public housing companies’ market strategies in declining markets. This study, based on a market-strategic perspective, compares how public housing companies act in relation to customer wants compared to the private housing market. The result shows that public housing companies are more engaged in carrying out new construction, renovation, and reconstruction, as well as taking more social responsibility compared to the private sector. In particular, their concern for the customers’ social needs is evident. / <p>QC 20160215</p>

Företaget TräEnergi Teknik AB säljer pelletskaminer. Försäljningen av produkten går inte så bra, men ägaren Carl-Axel Fagerström tycker att produkten borde vara efterfrågad av kunderna eftersom den är både miljövänlig och prisvärd. I denna rapport undersöks hur företaget kan ändra sina marknadsföringsstrategier för att nå ut till potentiella köpare. En enkätundersökning har gjorts hos återförsäljare för att ta reda på slutkundernas behov och önskemål. Ur undersökningen framgick att även om kunden är miljömedveten går priset alltid före. Det visade sig dessutom att kunderna de senaste åren börjat leta efter nya alternativ på grund av de kalla vintrarna och högre elpriserna. Vad gäller marknadsföring tyckte återförsäljarna att mässor, webbsidor, TV-reklam och annons i facktidningar är de bästa kanalerna. Kundernas kännedom om pelletskaminer varierar, att de väljs bort till fördel för värmepumpar handlar ofta om okunskap om produkten. Samtliga av respondenterna anser att det finns en potential i framtiden inom marknaden. För att Träenergi Teknik ska lyckas nå ut till den tilltänkta målgruppen krävs utvecklad marknadsföringsstrategi, detta kan göras genom att mer ingående arbeta mer med kanalstrategi. / The company TräEnergi Teknik AB sells wood/pellet stoves. Sales is not to good however, the owner Carl-Axel Fagerström thinks that the product ought to be more in demand since it is both environmental friendly and worth its price. This study will show how the company can change its market strategies to better reach the market and the potential customers. A survey was conducted among retailers to find out about the customers’ demands and requirements. The results of the survey showed that even though the customer is environmentally conscious, the price is always the decisive factor. The survey also showed that customers in recent years have started to look for new heating solutions due to the hard winters and higher electricity prices. Regarding how to market the product the retailers suggested fairs, web pages, TV commercials and advertizing as the best channels to do so. The customers’ knowledge of pellet stoves varies and the fact that heat pumps are chosen over pellet stoves most likely has to do with the lack of knowledge regarding pellet stoves. All the respondents think there is potential for a future market and to be able to reach their target group, TräEnergi Teknik needs a defined market strategy. This thesis will show that the best strategy is channel differentiation through retailers.

High frequency trading, a version of algorithmic trading, has in recent years increased, and now represents a significant part of the trading. It has occasionally upset the public, due to its connections to events that brought negative publicity in media. Because of the complicated structure that high frequency trading have, it makes it difficult for the common man to fully understand its nature. My purpose of this work is to give a clearer picture of the various less desirable market strategies that is currently being used, and what the situation is regarding regulations. The focus is thus not on high frequency trading as a whole, nor, consequently, on the potential benefits it can bring. The approach has been to use qualitative information in the form of interviews combined with literature studies to generate a clearer picture of the current situation. The conclusion is that the development of technology has led to a situation which is not optimal regarding high frequency trading. Market confidence has been affected and its competitive neutrality has been questioned. Regulations are unfortunately lagging, relative to the market situation. Despite this, my assessment, drawn from the interviews, is that it will get better. / Högfrekvenshandel, som är en variant av algoritmhandel, har under de senaste åren ökat, och står numera för en betydande del av dagens handel. Med tiden har högfrekvenshandeln stundtals upprört allmänheten, i samband med händelser som givit negativt publicitet i media. På grund av högfrekvenshandelns komplicerade uppbyggnad har det dock varit svårt för mindre insatta att utläsa dess egentliga egenskaper. Mitt syfte med arbetet är att förmedla en tydligare bild av de olika mindre önskvärda marknadsstrategier som idag används, och hur situationen ser ut med regleringar. Fokus läggs således ej på högfrekvenshandel i sin helhet, det vill säga inte de potentiella fördelar den kan medföra. Tillvägagångssättet har varit att med kvalitativ information i form av intervjuer tillsammans med litteraturstudier skapa en tydligare bild av nuvarande situation. Slutsatsen som dras är att den tekniska utvecklingen som lett fram till dagens situation inte är optimal avseende högfrekvenshandeln. Marknadens förtroende har påverkats och dess konkurrensneutralitet ifrågasatts. Regleringarna är i förhållande till marknadssituation dessvärre eftersläpande. Trots detta är min bedömning utifrån gjorda intervjuer att det kommer att bli bättre.

Made available in DSpace on 2016-10-13T14:10:42Z (GMT). No. of bitstreams: 1 MARCELO VICTOR TEIXEIRA.pdf: 3163695 bytes, checksum: 9919db82bdf4cb610284a34de21b5ae8 (MD5) Previous issue date: 2013-03-22 / Games have a prominent place in contemporary society strongly characterized by the consumption of entertainment, the technological apparatus and communication network. With the consolidation of social networks on the Internet, a new type of application found the right environment for their development. They are called digital social games. Appropriating the interactivity and collaboration features of interactions in networks, these games have been highlighted by wide receptivity among users. This study investigates some of the strategies to generate financial revenue used by the developers of these games. Unlike traditional video games, social games are distributed for free. However, monetization strategies are present in different ways over the course of the game, getting the acceptance of the player-participant and generating significant profitability for the developer. Besides the growing number of users in Brazil, the market shows signs of significant warming analyzed here through corporate movements such as the creation of specific companies to develop these products. Throughout this work, we highlight the hybridization between entertainment, communication and consumption observed in digital social games, describing this type of game as an environment of communication, sociabilities and business. By examining the characteristics of games, we will seek clues that might explain the strong audience. Supported by Cultural Studies and the Theory of Mediations allied to studies of consumption and games, will be used theoretical contributions of various authors such as Garcia Canclini, Huizinga, Kellner, Lemos, Levy, Martin-Barbero, Primo, Recuero, Santaella Silverstone and Slater. The research has the game FarmVille as corpus, which uses Facebook as the platform. The method used in the empirical part of this study is the observation. Considering the importance of the market for digital games under entertainment, as well as the increased involvement of the Brazilian social games on the internet, we justify the study of the marketing strategies that transform a free game in a highly profitable product. / Os games ocupam lugar de destaque na sociedade contemporânea fortemente caracterizada pelo consumo de entretenimento, pelo aparato tecnológico e pela comunicação em rede. Com a consolidação das redes sociais na internet, um novo tipo de aplicativo encontrou o ambiente adequado para seu desenvolvimento. São os chamados jogos sociais digitais. Apropriando-se da interatividade e colaboração características das interações nas redes, esses jogos têm se destacado pela ampla receptividade junto aos usuários. Este estudo investiga algumas das estratégias de geração de receita financeira utilizadas pelos desenvolvedores desses games. Diferentemente dos jogos eletrônicos tradicionais, os jogos sociais são distribuídos de modo gratuito. Contudo, estratégias de monetização se fazem presentes de diferentes maneiras ao longo do percurso do jogo, recebendo o consentimento do jogador-participante e gerando rentabilidade significativa para o desenvolvedor. Além da quantidade crescente de usuários no Brasil, o mercado apresenta sinais importantes de aquecimento analisados aqui através de movimentos corporativos tais como a criação de empresas específicas para o desenvolvimento desses produtos. Ao longo desse trabalho, iremos destacar a hibridização entre entretenimento, comunicação e consumo observada nos jogos sociais digitais, qualificando essa modalidade de game como ambiente comunicacional, de sociabilidades e de negócios. Ao examinar as características dos jogos, buscaremos pistas que possam explicar a forte adesão do público. Tomando como fundamento os Estudos Culturais e a Teoria das Mediações aliados aos estudos do consumo e dos jogos, serão utilizados aportes teóricos de variados autores como Garcia Canclini, Huizinga, Kellner, Lemos, Lévy, Martín-Barbero, Primo, Recuero, Santaella, Silverstone e Slater. A pesquisa tem como corpus o jogo FarmVille, que utiliza o Facebook como plataforma. O método utilizado na parte empírica desse estudo é a observação participante. Considerando a relevância do mercado de jogos digitais na rubrica do entretenimento, bem como o crescente envolvimento dos brasileiros nos jogos sociais na internet, justifica-se o estudo das estrat