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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
471

Magi, mystik och hälsoriter i teken : Mediarepresentationer av alevism i Bulgarien

Koleva, Zhivka January 2019 (has links)
No description available.
472

Représentations de l'histoire dans l'œuvre de Julien Gracq / Representations of History in Julien Gracq’s Works

Bouallègue, Sami 27 June 2015 (has links)
Notre hypothèse de travail est la suivante : l’œuvre de Gracq, exprime le rapport privilégié que l’auteur entretient avec l’histoire. Il est néanmoins évident que ce lien ne se limite pas à une pure écriture historiographique ou à un simple témoignage. Il s’agit plutôt d’une forme particulière de représentation littéraire qui porte sur un objet complexe : le passé, le présent et le devenir d’un être-là. Notre ambition, à travers le travail sur un corpus de quatre œuvres narratives, est, d’abord, de mettre en rapport l’œuvre littéraire avec le matériau même de l’histoire ainsi qu’avec les autres champs de la connaissance et de la perception avec lesquels la littérature forme un continuum. Lire l’histoire à travers cette œuvre revient dans un premier lieu à saisir cette continuité qu’il y a entre les deux dimensions fondamentales du temps et de l’espace historiques et de son inscription dans l’artefact littéraire qui la transforme en une matière fertile pour une « poésie de l’histoire ». Dans une première étape, nous essaierons de cerner les différentes manières avec lesquelles le temps historique est ressenti puis exprimé à travers la notion d’événement. C’est cette notion d’événement qui nous permettra aussi d’explorer l’espace géographique gracquien à travers les différents statuts qu’il assume dans l’œuvre. La troisième partie tentera de décrire les différents modes discursifs selon lesquels la représentation du temps et de l’espace historiques se transforme en artefact littéraire. Dans cette étude nous nous inspirerons essentiellement des travaux de Paul Ricoeur (Temps et récit, La Mémoire l’Histoire l’Oubli) et de Hayden White dans Metahistory. / The main hypothesis of this thesis is: Julien Gracq’s works are the expressions of a privileged relationship linking the author to History. It is evident, however, that this link is not limited to a pure historiographical writing or to a simple testimony. It is rather a specific form of literary representation that covers a complex issue, namely: the past, the present and evolution of living entities in the universe. Via analyzing a corpus of four narratives, my ambition is to connect the literary works to the other fields of knowledge and cognition, with which literature makes a continuum. Throughout these works, History turns to mean that we must understand the continuity between the two fundamental dimensions of historical time and space, and how they are enshrined into a literary artifact that transforms them into a “poetry of history” (“Poésie de l’histoire”). In a first phase, I will try to identify how historical time is felt and then expressed trough the notion of event. This very notion of event will then enable me to explore gracquian geographical space through the various statutes it takes in the literary work. The third part of this thesis will describe the different discursive strategies used to transform historical time and space into literary artifact. The main inspirations for this thesis are the works of Paul Ricoeur (Temps et récit ; La Mémoire, l’Histoire, l’Oubli) and Hayden White (Metahistory) .
473

A persistência das deusas: representações simbólicas do feminino na atualidade

Konichi, Izildinha 31 October 2011 (has links)
Made available in DSpace on 2016-04-28T20:37:56Z (GMT). No. of bitstreams: 1 Izildinha Konichi.pdf: 1438031 bytes, checksum: 18c6f23498d9e9aeb6be1c289f03aa61 (MD5) Previous issue date: 2011-10-31 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research is to investigate which symbolic representations of the feminine are currently in the woman. The transformations that have been taking place in the social scope in the last decades, mainly in the western countries point to a change in the awareness pattern of the feminine, deemed in the widest universal meaning, and, therefore, symbolic. The study approaches the thematic from Greek goddess myths, as archetypal images expressions, therefore, existent in all women. The data comparison, obtained from field collected samples, in different periods, and its posterior qualitative analysis into the analytical psychology references system allow us to visualize a discrepancy in these two moments, on how the feminine is being integrated to the conscience / A pesquisa tem por objetivo investigar quais as representações simbólicas do feminino se encontram presentes na mulher na atualidade. As transformações que vêm ocorrendo no âmbito social nas últimas décadas, principalmente nos países ocidentais, apontam para uma mudança no padrão de conscientização do feminino, tomado aqui em seu sentido mais amplo, universal e, portanto, simbólico. O estudo aborda a temática a partir de mitos de deusas gregas, como expressões de imagens arquetípicas, portanto, presentes em todas as mulheres. A comparação dos dados, obtidos a partir de amostras coletadas em campo, em períodos distintos, e sua posterior análise qualitativa dentro do referencial da psicologia analítica, nos permitem visualizar uma discrepância, nesses dois momentos, na maneira como o feminino está sendo integrado à consciência
474

Quadro infiel: di?logos hist?ricos na prosa de Machado de Assis

Souza, Isaura dos Santos 30 September 2016 (has links)
Submitted by Ricardo Cedraz Duque Moliterno (ricardo.moliterno@uefs.br) on 2017-08-01T21:21:50Z No. of bitstreams: 1 Disserta??o_Mestrado em Estudos Liter?rios_Isaura dos Santos Souza_2016.pdf: 742361 bytes, checksum: 06ad1de7e3ca642eb5f92cc160ecd9fe (MD5) / Made available in DSpace on 2017-08-01T21:21:50Z (GMT). No. of bitstreams: 1 Disserta??o_Mestrado em Estudos Liter?rios_Isaura dos Santos Souza_2016.pdf: 742361 bytes, checksum: 06ad1de7e3ca642eb5f92cc160ecd9fe (MD5) Previous issue date: 2016-09-30 / The present dissertation objectivates to analyze some short stories, chronicles and novels from Machado de Assis (1839-1908) trying to highlight, among his critic analysis of the Brazilian society in the second half of the Nineteenth Century, the dialogues about the process of slavery abolition, crisis of the imperial regime and notes to the advent of the Republic. Structured in three chapters, it presents an exercise of analysis around the machadiana critic that was based in an important movement of edifying perceptions about the literary project of the author, from the clues and limitations of the precursors critics, in a continuous process of reviewing and noting. Following, it seeks in the hook of the machadian discourse/narrative/fiction historic dialogues interposed in a smooth way, in service of the writer?s critic position, to unveil representations and appraisements, that embark into the perspective of History and Literature (representations) and discourse analysis that allows us another look and tensioning of the literary critic. / A presente disserta??o tem por objetivo problematizar alguns contos, cr?nicas e romances do escritor Machado de Assis (1839-1908) em busca de destacar, em meio a suas an?lises cr?ticas da sociedade brasileira na segunda metade do s?culo XIX, os di?logos em torno do processo de aboli??o, crise do regime imperial e apontamentos para o advento da Rep?blica. Estruturada em tr?s cap?tulos, apresenta um exerc?cio de an?lise em torno da cr?tica machadiana que se pautou num importante movimento de edificar percep??es sobre o projeto liter?rio do escritor, a partir das pistas e limita??es dos cr?ticos precursores, num cont?nuo processo de revis?o e apontamentos. Em seguida, buscou-se nas esc?pulas do discurso/narrativa/fic??o machadiana di?logos hist?ricos interpostos de modo sutil, a servi?o da postura cr?tica do escritor, a desvelar representa??es e aprecia??es, que enveredada dentro da perspectiva da Hist?ria e Literatura (representa??es) e an?lise do discurso nos permitem outro olhar e tensionamento da cr?tica liter?ria.
475

Tatuagens: sujeitos e sentidos

Silva, Naiara Souza da 17 December 2014 (has links)
Made available in DSpace on 2016-03-22T17:27:36Z (GMT). No. of bitstreams: 1 Dissert Naiara- PDF.pdf: 2572591 bytes, checksum: de08a7cd2a8039185d5baf70282b8563 (MD5) Previous issue date: 2014-12-17 / The present work aims at to reflect, in the scope of the Discourse Analysis, of the Pêcheux tradition, on the direction attributed to some tattoos for the Cartilha de Orientação Policial Tatuagens: Desvendando Segredos , opposing it to the directions produced for citizens that have the same tattoos. We understand that they are about directions produced and mobilized for two distinct instances, one represented for the Military Policy of the State of the Bahia and, to other, represented for tattooed citizens that are unaware of the Cartilha. For the gesture of interpretation of the directions of the tattoos, understood here as space where if they materialize speeches, whose sensible they produce different effect, we use principles and procedures used for the theory which in we affiliate them in the analysis of the linguistics materiality. The study it is divided in five chapters: the first one, destined to the knowledge of the Cartilha; the second, reserved for a bibliographical exercise of the tattoos in order to understand as it was its (re) meaning until the present moment; the third, dedicated one to the theory of the subjectivity, where we reflect on the citizen; e the two last ones, considered for the analytical-interpretation procedure. In this way, we work the produced effect of direction, in the measure where we have felt presented by a repressor device, in an authoritarian speech, and felt given by citizens that make use of tattoo, both enrolled ones in distinct speech imaginary formations and affected by also distinct imaginary / O presente trabalho visa refletir, no âmbito da Análise de Discurso de tradição pêcheuxtiana, sobre o sentido atribuído a algumas tatuagens pela Cartilha de Orientação Policial Tatuagens: Desvendando Segredos, contrapondo-o aos sentidos produzidos por sujeitos que possuem as mesmas tattoos. Compreendemos que se tratam de sentidos produzidos e mobilizados por duas instâncias distintas, uma representada pela Polícia Militar do Estado da Bahia e, a outra, representada por sujeitos tatuados que desconhecem a Cartilha. Para o gesto de interpretação dos sentidos das tatuagens, aqui entendida como espaço onde se materializam discursos, cujos sentidos produzem diferentes efeitos, empregamos princípios e procedimentos utilizados pela teoria a qual nos filiamos na análise da materialidade linguística. O estudo divide-se em cinco capítulos: o primeiro, destinado ao conhecimento da Cartilha; o segundo, reservado para um exercício bibliográfico da tatuagem a fim de compreendermos como foi sua (re)significação até o presente momento; o terceiro, dedicado à teoria da subjetividade, em que refletimos sobre o sujeito; e os dois últimos, propostos para o procedimento analítico-interpretativo. Nesse caminho, trabalhamos os efeitos de sentido produzidos, na medida em que temos sentidos apresentados por um aparelho repressor, num discurso autoritário, e sentidos dados por sujeitos que fazem uso da tattoo, ambos inscritos em formações discursivas distintas e afetados por imaginários também distintos
476

Representações sociais de cuidadores domiciliares de idosos pós Acidente Vascular Encefálico. / Social Representations of elderly caregivers post stroke.

Rosângela de Abreu Venancio Tamanini 31 January 2013 (has links)
O aumento da longevidade pode ser considerado como uma das principais conquistas da humanidade no presente século, porém este fenômeno modificou os padrões de morbidade, os cuidados e a atenção prestada à saúde do idoso, principalmente devido ao aparecimento das doenças crônicas não transmissíveis (DCNT), como por exemplo, o Acidente Vascular Encefálico (AVE), que ao acarretar sequelas físicas e emocionais pode comprometer a capacidade funcional, autonomia, independência e tornar o idoso acometido dependente de cuidados dos familiares. Sob essa perspectiva este estudo utilizou-se da abordagem qualitativa para identificar e compreender como se dá o processo de assumir a função de cuidador domiciliar do idoso pós AVE, para isso foram realizadas entrevistas semiestruturadas, com seis cuidadores domiciliares assistidos pelo Serviço de Atendimento Domiciliar (SAD) do Município de Ribeirão Preto-SP. A partir da análise dos dados foi possível traçar o perfil sociodemográfico desses participantes, que eram todos do sexo feminino, com grau de parentesco de esposas e filhas, idade variando entre 44 e 71 anos, com predomínio da religião católica, da baixa escolaridade (até cinco anos de estudo) e com renda mensal de aproximadamente R$1.700,00. Também foi possível organizar o conteúdo em dois temas: O processo de cuidar e os sentimentos envolvidos e O impacto da doença na família: mudanças na rotina e as estratégias de enfrentamento, os quais apontam e discute a influência de sentimentos como gratidão, obrigação, surpresa frente ao inesperado, raiva, medo, exclusão e sobrecarga, na determinação do cuidador; as alterações sofridas no núcleo familiar após a instauração da doença e quais as formas de enfrentamento utilizadas para superar as questões financeiras, de dinâmica familiar e de problemas de saúde resultantes das exigências de esforço físico e mental advindos do papel de cuidador. Sendo assim, foi possível averiguar a importância do papel de cuidador domiciliar e a necessidade de apoio a esses indivíduos, seja através de programas específicos ou da efetivação dos já existentes a fim de auxiliá-los no desenvolvimento do cuidado adequado ao idoso e na diminuição do aparecimento de problemas em sua saúde. / Longevity increase may be consider one of the most human conquer in this century, but this phenomenon changes the patterns of the morbidity, cares and the provided attention to health of the elderly, mostly due to the appearance of noncommunicable chronic disease, for an example, stroke, that lead to physical and emotional sequelae may impair functional capacity, autonomy, independence and make the affected elderly care dependent from the relatives. From that perspective this research used a qualitative approach to identify and understand how the process of assuming the role of post stroke elderly caregivers, for that semi-structured interviews were conducted with six caregivers assisted by the Home Care Service in Ribeirão Preto-SP. From the data analysis it was possible to trace the social demographic profile of these participants, who were all females, with kinship of wives and daughters, aged between 44 to 71 years, with a predominance of the Catholic religion, low education (up to five years of study) and a monthly income approximately R$1.700,00. It was also possible organize the content into two themes: The care process and the feelings involved and The impact of family illness: routine changes and coping strategies, which suggest and discusses the influence of feelings like gratitude, obligation, facing the unexpected surprise, angry, fear, exclusion and overload, in determining the caregiver, changes suffered in the family nucleus after the setting up of the disease and which ways of coping in order to overcome the financial issues, family dynamic and the health problems resulting from the physical exertion requirements and mental arising from the caregiver role. Thus, it was possible to ascertain the importance of the caregiver role and the need to support these individuals, either through specific programs or the effectiveness of the existing ones in order to assist them in developing the proper care to the elderly and reducing the appearance of the issues in their health.
477

A representação de velhice entre os profissionais que atuam nos Núcleos de Saúde da Família / The representation of old among the professionals who actuate in the Nucleus of Health of Family

Angélica Maria Jabur Bimbato 28 November 2008 (has links)
BIMBATO, A. M. J. A representação de velhice entre os profissionais que atuam nos Núcleos de Saúde da Família. 2008. 91 f. Dissertação (Mestrado) Faculdade de Medicina de Ribeirão Preto, Universidade de São Paulo, Ribeirão Preto, 2008. Diversas mudanças têm ocorrido no perfil demográfico do Brasil, passando o envelhecimento populacional a ser uma realidade e não mais uma expectativa. Muitos são os mitos, conceitos e concepções sobre idoso, velhice e envelhecimento existentes em nossa sociedade, assim como meios legais que regem sobre os direitos e deveres da pessoa idosa (Programa Nacional de Saúde do Idoso, Estatuto do Idoso e Pacto pela Vida 2006). Objetivando analisar as representações de velhice presentes entre os profissionais que atuam nos Núcleos de Saúde da Família I, III, IV e V do Centro de Saúde Escola da Faculdade de Medicina de Ribeirão Preto - Universidade de São Paulo (CSE FMRP/USP) e as possíveis implicações para o serviço de saúde, realizamos este estudo, utilizando-se da abordagem qualitativa por meio de entrevistas semi-estruturadas, com dezenove profissionais que atuam nesses Núcleos (agentes comunitários de saúde, auxiliares de enfermagem, enfermeiras, médicos e dentistas). As concepções de velhice variaram em função da formação, idade e experiência de vida dos entrevistados, sendo apresentadas como: fase de sabedoria e experiência de vida; evolução natural do corpo humano; estado de espírito; fase que se assemelha ao mundo infantil; fase de decadência ou solidão; e melhor idade. Há a compreensão por parte dos profissionais entrevistados, de que a velhice é um conjunto bio-psico-social-espiritual, sendo manifestadas pelos mesmos as dificuldades encontradas em prestar uma assistência de qualidade neste cenário tão complexo. Demonstraram também, os seus sentimentos, medo e ansiedade frente ao próprio processo de envelhecimento, como conseqüência da cultura e da sociedade em que vivem, onde ser idoso é visto de forma negativa. As concepções sobre idoso, velhice e envelhecimento, apresentadas pelos entrevistados, indicam a dimensão do quanto esses profissionais encontram-se despreparados para enfrentar o grande desafio de melhorar o atendimento oferecido pelo serviço de saúde, principalmente, em se levando em consideração o aumento acentuado do número de idosos neste país. / BIMBATO, A. M. J. The representation of old among the professionals who actuate in the Nucleus of Health of Family. 2008. 91 f. Dissertação (Mestrado) Faculdade de Medicina de Ribeirão Preto, Universidade de São Paulo, Ribeirão Preto SP, 2008. Several alterations (changes) have accured in the demographic profile (side view) of Brazil, passing the populational aging to be a reality (a fact) and not else an expectation. There are a lot of myths (fables), concepts and conceptions about old people, old age and aging in our society, in the same way that legal ways that rule about the rights and obligations of old person (National Programe of Health of old people, Statute of old people and Pact for life 2006). Objectifying analyze the representations of old age present among the professionals who actuate in the Nucleus of Health of Family I, III, IV, and V in the Center of School Health of the Medical Scholl of Ribeirão Preto SP and University of São Paulo (CSE FMRP/USP) and the possible implications for the health service, we have realized this study, through the qualitative contacts by semi organized interviews with nineteen professionals who actuate in these Nucleus (communitarian of health agents, auxiliary of nursing, nurses, doctors and dentists). The conceptions of the old age have changed in function of the formation, age and experience of life of the interviewers, being showed as phase of knowledge (wisdom) and experience of life; natural evolution of the human body; condition of the spirit; phase like to the infantile world; phase of decadence and loneliness (desolation) and better age. There is the understanding (the comprehension) in part of the interviewed professionals that the old age is a biko-psycho-social-spiritual body (assemblage), being manifested (declared) by these; the difficulties found in giving a good care in this so complex decor (setting). They have also demonstrated their feelings (fear and anxiety) before their own process of aging as consequence of the education of the society they live, where who is old is seen in a negative form. The conceptions about old people, old age and aging expressed by the interviewed show a good dimension of how these professionals are unprepared to face (to confront) the great challenge to improve the work offered by the health service, mainly, when we take into consideration the accentuated growth of the number of the old people in this country.
478

No banzeiro do lago: a (in) sustentabilidade do turismo na representação dos barqueiros atingidos pela UHE Estreito em Babaçulândia-TO

Zagallo, Ana Daisy Araújo 25 May 2018 (has links)
Na esteira dos estudos sobre os impactos socioambientais das hidrelétricas na região amazônica, esta pesquisa teve como objetivo demonstrar a (in) sustentabilidade turística do município de Babaçulândia-TO na perspectiva dos barqueiros atingidos pela Usina Hidrelétrica Estreito que, ao se instalar no rio Tocantins, extinguiu suas rotas de navegação e interrompeu o turismo sazonal dos quais sobreviviam. Com base nos pressupostos teórico-analíticos da Teoria das Representações Sociais de Serge Moscovici, as representações dos barqueiros foram tomadas, nesta pesquisa, como indicadores da sustentabilidade turística. De natureza qualitativa, o estudo adotou uma estratégia multimétodos, combinando técnicas da história oral, observação assistemática e entrevista semiestruturada. Sendo um conhecimento socialmente construído, as representações dos barqueiros não apenas expressam suas próprias impressões sobre as perdas materiais e simbólicas decorrentes do empreendimento hidrelétrico, como também projetam as mazelas e os anseios de uma comunidade que tenta superar os efeitos das transformações decorrentes da barragem do rio Tocantins em suas vidas. Nesse sentido, buscou-se demonstrar como a descaracterização do lugar e do modo de vida ribeirinho interromperam o ciclo de vida turístico da cidade, provocando seu declínio precoce e comprometendo sua sustentabilidade. Assim, considerando que a insustentabilidade turística constitui um passivo socioambiental da UHE Estreito, as representações sociais dos barqueiros tornaram-se elementos concretos, produtos de uma dimensão simbólica que refletiram uma realidade capaz de qualificar o desenvolvimento do turismo no contexto pós-hidrelétrica. / In the bias of the studies on the socio-environmental impacts of hydroelectric dams in the Amazon region, this research aimed to demonstrate the touristic (un) sustainability of the municipality of Babaçulândia-TO from the boatmen's perspective affected by the Estreito Hydroelectric Power Plant that, when installed in the Tocantins River, extinguished their navigation routes and interrupted the seasonal tourism from which they made their living. Based on the theoretical-analytical assumptions of the theory of the social representations of Serge Moscovici, the representations of the boatmen were taken in this research as indicators of tourism sustainability. Of qualitative nature, the study adopted a multi-method strategy, combining techniques of oral history, unsystematic observation and semi-structured interview. Being a socially constructed knowledge, the boatmen's representations not only express their own impressions on the material and symbolic losses resulting from the hydroelectric enterprise, but also project the ills and the desires of a community that tries to overcome the effects of the transformations due to the dam of the river Tocantins in their lives. In this sense, it was tried to demonstrate how the decharacterization of the place and the riverside way of life interrupted the tourist cycle of the city, provoking its early decline and compromising its sustainability. Thus, considering that touristic unsustainability constitutes a social and environmental liability of the Estreito HPP, the boatmen's social representations became concrete elements, products of a symbolic dimension that reflected a reality capable of qualifying the development of tourism in the post-hydroelectric context.
479

Micro-affordances during lexical processing : considerations on the nature of object-knowledge representations

Smimmo, Luigi January 2017 (has links)
Micro-affordance effects have been reported for several different components of the reach-to-grasp action during both on-line and off-line visual processing. The presence of such effects represents a strong demonstration of the close relationship between perception, action, and cognition. In this thesis 7 experiments are described, which investigate different aspects of that relationship, with particular attention on the nature of object representations. In 5 behavioural experiments as well as in 1 Transcranial Magnetic Stimulation (TMS) experiment a stimulus-response compatibility paradigm is employed to examine the presence of micro-affordance effects arising during language processing of object names. The power and precision component of the reach-to-grasp action is investigated in relation to the compatibility of an object for grasping with either a power or a precision grasp. Overall, the results of the experiments discussed in the present thesis suggest that: a) object representations activated during language processing of object names are able to potentiate actions arising from the component of the reach-to-grasp action under investigation; b) such representations might be more semantic or „propositional‟ than depictive in nature, therefore more related to stored semantic knowledge of the object and its associated actions than to its detailed visual properties; c) this semantic information about objects seems to be automatically translated into specific motor activity, even in the absence of any intention to act; d) finally, such semantic, non-visual motor potentiation seems to be rapid and relatively short lived.
480

An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London

Kenyon, James A. January 2013 (has links)
Contemporarily, the hosting of mega-events (MEs) is one of several strategies used by cities and governments to bring about improvements in a place s image and recognition. While London, host of the 2012 Olympic Games, is already considered to be a leading global city (e.g. Anholt & GfK Roper, 2011), the potential image benefits to be accrued from hosting the Games may in fact impact more upon internal, domestic perceptions rather than on external, international perceptions (Anholt, Oon, Masure et al., 2008). A key objective, therefore, for those involved in the development and delivery of the 2012 Olympic Games is to further enhance the image of the city (both domestically and internationally) and to minimise the risk of negative image formation (DCMS, 2008). However, image, in the context of MEs, is not an easy component to control, as previous Olympic Games have demonstrated (Shoval, 2002; Smith, 2005). The main purpose of this critical-realism-informed project, underpinned by theoretical-methodological social representation theory (SRT) (Moscovici, 1961, 1984), was to evaluate the domestic image impact of hosting the 2012 Olympics, pre- and post- Games, for the city of London. Based then on social representation theory, and a combination of abductive and retroductive research strategies, a survey was carried out among British citizens to identify their opinions concerning London as a city (or place brand), the Olympics as a ME, and the 2012 Games as a one-off event. Exponential non-discriminative snowball sampling was used to recruit participants (UK citizens, pre-event, n=561, post-event n=215) who completed a mixed-methods questionnaire both before and after the 2012 Olympics were held. The main part of this questionnaire was comprised of randomised free word-association tasks (qualitative) using London, the Olympics and 2012 London Olympics as inductor terms; i.e., Please give the first 10 words that come to mind when you hear the term . Data analysis involved collating the responses of the free word-association tasks into semantic word clusters, with one word (or phrase) representing each theme be that an object, emotion, an opinion, etc. Only words or phrases cited by 15% of participants were used to construct the image of each entity. The next level of analysis involved producing a similarity index and subsequent dendrogram, based on Kendal s correlation coefficient, that established the strength of the connections between the various elements of each social representation. The content and the structure of these pre- and post-event social representations were analysed and then compared to determine whether a.) hosting the 2012 Olympic Games represents an appropriate strategy to develop the city s domestic brand; b.) a co-branding process occurred, expressed by an image transfer, from the event to the place, or vice-versa; and c.) the major differences between the images generated by those living closest to London, compared to those living elsewhere in the UK. While London s overall image does not go through any significant changes pre-to-post event, the results of this study corroborate the value of sporting events in place branding strategies from a domestic perspective, but highlights some limitations, such as the exacerbation of London s pre-existing negative associations. In terms of co-branding, the results do not reveal a co-branding process to have occurred between London and the overall image of the Olympics, but there is some movement of elements from London to the 2012 event (related mainly to pre-Games anticipation) and between the 2012 event and the overall Olympics (related to the latter s unique defining associations). Finally, in terms of the differences between the images generated by those living closest to London, compared to those living elsewhere in the UK, there is a difference which appears to have been facilitated, at least in part, by a 2012-effect, with the event seemingly contributing to London being perceived as generally busier, more expensive and more congested by those living closest to the city, but more vibrant and more multicultural by those living elsewhere in the UK.

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