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No. of bitstreams: 1 suiron_rs_me_mar.pdf: 1788360 bytes, checksum: 23d3064759ca88ffa73d8942e2504a8c (MD5) Previous issue date: 2017-09-28 / Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP) / A presente pesquisa propôs descrever e analisar as condições de trabalho e de vida do jovem empregado comerciário brasileiro. As questões abordadas dizem respeito à problemática da inserção ocupacional do jovem no Brasil. Geralmente, no caso do ramo comerciário, essa inserção representa a experiência do primeiro emprego e, de maneira geral, é marcada pela precariedade salarial e a alta taxa de rotatividade no trabalho. Para abordar esse universo, este estudo parte das vivências e experiências de trabalho sentidas pelos jovens trabalhadores da C&A, empresa de moda que representa uma das principais cadeias internacionais de loja de varejo. A discussão levantada versa entre o debate com a literatura proposta, a análise de trajetórias de vida e de depoimento dos entrevistados. Com isto, busca-se ao longo desta dissertação, dar ênfase tanto às transformações ocorridas sobre o padrão de inserção do jovem no mercado de trabalho brasileiro, como às formas de gestão e organização do trabalho presentes nas lojas da C&A, e, principalmente, à maneira como estas incidem sobre a vida dos jovens comerciários. Neste sentido, a proposta é explorar analiticamente diversos aspectos da vida desses jovens no que tange suas expectativas de futuro, concepções de mundo, anseios pessoais, as suas relações familiares e de amizade, o valor conferido à educação, bem como os impactos do trabalho no desenvolvimento das relações pessoais e na saúde. A investigação foi conduzida a partir da revisão bibliográfica, consulta e análise de fontes secundárias, coleta de dados, aplicação de questionário, observação direta e entrevistas. / The present research proposes to describe and analyze the working and living conditions of young Brazilian commerce workers. The questions that guide this research are related to the challenging insertion of young Brazilians in the labor market. Generally, in the case of the commerce sector, this insertion represents the experience of their first job, and, in general, is marked by a precarious wage and high rate of turnover at work. In order to approach this, the study starts from in the experiences at work reported by the youth workers of C&A, which is one of the main international chains of fashion retail. The argument is built with specific literature on that regard, the analysis of young workers details as well as the testimony of those interviewed. Through this dissertation, it is sought to emphasize both transformations that have occurred on the pattern of labor market insertion for young Brazilians, and forms of labor management and organization present at C&A stores, especially how that affects the lives of the young commerce workers. In that sense, the propose to explore analytically various aspects of the lives of these young people in terms of their future expectations, world views, personal yearnings, family relationships and friendships, the value given to education, as well as the impacts of labor in the development of personal relationships and in health. The research was conducted from bibliographic review, consultation and analysis of secondary sources, data collection, questionnaire application, direct observation and interviews. / FAPESP 2015/04672-9

FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgico / Este trabalho tem por objetivo analisar as formas de comunicaÃÃo de organizaÃÃes varejistas no Brasil com seus clientes atravÃs de redes sociais virtuais, classificando suas mensagens em informacionais ou conversacionais, conforme Recuero e Zago (2009, 2010). Foi realizada pesquisa qualitativa netnogrÃfica e de cunho exploratÃrio, com as 13 maiores organizaÃÃes varejistas, segundo a publicaÃÃo Maiores e Melhores da Revista Exame, de 2010. Do dia 17 de dezembro de 2010 a 15 de janeiro de 2011 foram coletadas todas as mensagens encaminhadas por essas organizaÃÃes em suas pÃginas no microblog Twitter. Utilizou-se tambÃm o software online TweetGrader para ranquear as organizaÃÃes conforme sua influÃncia, autoridade e reputaÃÃo entre os usuÃrios do Twitter. Concluiu-se com esta pesquisa que a maior parte das organizaÃÃes utiliza o Twitter como mais um canal informacional para divulgaÃÃo de produtos. Apenas 5 das 13 organizaÃÃes varejistas pesquisadas priorizam a conversaÃÃo com seus consumidores na ferramenta. Verificou-se tambÃm que das quatro organizaÃÃes mais influentes no Twitter, trÃs delas utilizam a rede social para, prioritariamente, relacionarem-se com seus consumidores. Concluiu-se tambÃm que ter popularidade nÃo implica em ser influente na respectiva rede social virtual, visto que a organizaÃÃo que possui o maior quantitativo de âseguidoresâ â com grande diferenÃa frente aos demais â ocupa apenas a sexta colocaÃÃo entre as 13 varejistas da pesquisa em relaÃÃo à influÃncia e autoridade entre os usuÃrios do Twitter. / This study has as objective to examine communication forms of retail organizations with their customers through social networking in Brazil, throught the classification of their messages in informational or conversational, under Recuero and Zago concepts (2009, 2010). ItÂs based on a netnografic and exploratory qualitative research, with the 13 largest retail organizations, according to the publication âMaiores e Melhoresââ Revista Exame(2010). From the 17th of December 2010 to January 15, 2011, we collected all the messages sent by these organizations in their pages on Twitter. We also used the software online TweetGrader to rank the organizations according to their influence, authority and reputation among Twitter users. The research conclusion was that most organizations use Twitter as another channel for disseminate information about their products. Only 5 of 13 of the surveyed retailers organizations prioritize conversation with their customers in the tool. It was also noted that three of the four most influential organizations on Twitter, use social networking mainly to get related with their consumers. It was also found that being popular does not mean to be influential in their social networking, the organization that owns the largest amount of "followers" - with large differences in front of others - is only the sixth place among the 13 retailers of the research in relation to the influence and authority among Twitter users.

Owners of small retail businesses who fail to implement adequate managerial strategies experience reduced profits and sustainability challenges. Small businesses account for 85.3% of the market, and 66% of small businesses fail within the first 5 years due to low sales and personnel issues. The purpose of this multiple case study was to explore the managerial strategies that owners of successful small retail businesses implemented to sustain their operations for longer than the first 5 years. The population for the study included owners of 3 small retail businesses in the southeastern region of the United States, who successfully implemented managerial strategies and remained in business for longer than 5 years. Data were collected from semistructured interviews with the owners and from a review of the company websites and social media pages. Systems theory and the general systems theory was the conceptual framework for the study. Data were analyzed in accordance with Yin's 5-phase data analysis process consisting of pattern matching, explanation building, time-series analysis, program logic models, and cross-case synthesis. Three themes emerged from the data analysis: updating the business model, addressing customer feedback, and enhancing business efficiency. The findings of this study could contribute to positive social change by providing insights for owners of small retail businesses regarding strategy execution for managerial approaches that increase business productivity, which may lead to the improved economic wellbeing of some employees as well as positive contributions to the communities' retail businesses serve.

The purpose of the study was to explore specific buying practices of teenage girls and to determine the influence of age and employment on shopping patterns. The buying practices investigated included use of credit, apparel purchase price, purchasing of reduced merchandise, brand name preferences, utilization of store personnel and stores patronized. The data were collected by questionnaires administered to 205 high school girls in grades 9 through 12 enrolled in the two public high schools in Carrollton, Texas. Chi square tests of independence were computed along with descriptive statistics. Buying patterns of Carrollton teenagers were found to be similar to girls in other areas of the United States. A positive correlation was found between shopping patterns and student age and employment.

<p>Olofström som ligger i södra Sverige är en ort som är beroende av bilindustrin vilket gör att orten drabbats hårt av finanskrisen. Många invånare har förlorat sina arbeten och arbetslösheten har mer än fördubblats på ett år. Detaljhandeln på orten har också påverkats när de drabbade invånarna med stor sannolikhet har dragit ner på sin konsumtion och det är därför intressant att studera om detaljhandelsföretagen har hanterat finanskrisen på olika sätt. För att ta reda på om det är några skillnader delades en enkät ut till alla detaljhandelsföretag på orten och svarsfrekvensen var mycket hög.</p><p> </p><p>Teorin i uppsatsen baseras på krishantering, strategi och marknadsföring. Avsnittet om krishantering utgår ifrån det faktum att det finns olika faser i en kris som ett företag måste ta sig igenom och vilken fas företaget befinner sig i beror på vilka åtgärder som har vidtagits. Teorin om strategi handlar om strategins fyra principer samt avsiktliga och framväxande strategier. Beroende på vilka åtgärder ett företag har vidtagit så är det möjligt att karaktärisera dessa handlingar som avsiktliga eller framväxande. Till sist handlar marknadsföringsavsnittet bland annat om marknadsföringens fyra p som representerar delar av företaget som ständigt måste ses över för att anpassa företaget till omgivningen.   </p><p><strong> </strong></p><p>Efter genomförd undersökning har vi kommit fram till att detaljhandelsföretagen i Olofström har hanterat finanskrisen på olika sätt, att de inte har nått samma fas i krishanteringsprocessen och att de har vidtagit diverse åtgärder som kan relateras till strategi och marknadsföring.</p> / <p>Olofström, located in southern Sweden, is a town dependent on the automotive industry which makes the place hard hit in the financial crisis. Many people have lost their jobs and unemployment has more than doubled in a year. Retail businesses in the town has also been affected when the affected population in all probability have scaled down their consumption and it is therefore interesting to study whether the retailers have handled the financial crisis in different ways. To find out if there are any differences a questionnaire were distributed to all retail businesses in the town and the response rate was very high.</p><p>The theory in the thesis is based on crisis management, strategy and marketing. The section on crisis management is based on the fact that there are different phases of a crisis that a company has to get through and what phase the company is in depends on the measures taken by it. The theory of strategy deals with the four principles of strategy and deliberate and emergent strategies. Depending on what measures a company has taken, it is possible to characterize the actions as deliberate or emergent. Finally, the theory of marketing includes for example the four p:s of marketing which represents parts of the company that must constantly be reviewed in order to keep up with changes in the environment surrounding the company.</p><p>After conducting our research, we note that retail businesses in Olofström has handled the financial crisis in different ways, that they have not reached the same phase in the crisis management process and that they have taken various measures that can be related to strategy and marketing.</p>

Olofström som ligger i södra Sverige är en ort som är beroende av bilindustrin vilket gör att orten drabbats hårt av finanskrisen. Många invånare har förlorat sina arbeten och arbetslösheten har mer än fördubblats på ett år. Detaljhandeln på orten har också påverkats när de drabbade invånarna med stor sannolikhet har dragit ner på sin konsumtion och det är därför intressant att studera om detaljhandelsföretagen har hanterat finanskrisen på olika sätt. För att ta reda på om det är några skillnader delades en enkät ut till alla detaljhandelsföretag på orten och svarsfrekvensen var mycket hög.   Teorin i uppsatsen baseras på krishantering, strategi och marknadsföring. Avsnittet om krishantering utgår ifrån det faktum att det finns olika faser i en kris som ett företag måste ta sig igenom och vilken fas företaget befinner sig i beror på vilka åtgärder som har vidtagits. Teorin om strategi handlar om strategins fyra principer samt avsiktliga och framväxande strategier. Beroende på vilka åtgärder ett företag har vidtagit så är det möjligt att karaktärisera dessa handlingar som avsiktliga eller framväxande. Till sist handlar marknadsföringsavsnittet bland annat om marknadsföringens fyra p som representerar delar av företaget som ständigt måste ses över för att anpassa företaget till omgivningen.      Efter genomförd undersökning har vi kommit fram till att detaljhandelsföretagen i Olofström har hanterat finanskrisen på olika sätt, att de inte har nått samma fas i krishanteringsprocessen och att de har vidtagit diverse åtgärder som kan relateras till strategi och marknadsföring. / Olofström, located in southern Sweden, is a town dependent on the automotive industry which makes the place hard hit in the financial crisis. Many people have lost their jobs and unemployment has more than doubled in a year. Retail businesses in the town has also been affected when the affected population in all probability have scaled down their consumption and it is therefore interesting to study whether the retailers have handled the financial crisis in different ways. To find out if there are any differences a questionnaire were distributed to all retail businesses in the town and the response rate was very high. The theory in the thesis is based on crisis management, strategy and marketing. The section on crisis management is based on the fact that there are different phases of a crisis that a company has to get through and what phase the company is in depends on the measures taken by it. The theory of strategy deals with the four principles of strategy and deliberate and emergent strategies. Depending on what measures a company has taken, it is possible to characterize the actions as deliberate or emergent. Finally, the theory of marketing includes for example the four p:s of marketing which represents parts of the company that must constantly be reviewed in order to keep up with changes in the environment surrounding the company. After conducting our research, we note that retail businesses in Olofström has handled the financial crisis in different ways, that they have not reached the same phase in the crisis management process and that they have taken various measures that can be related to strategy and marketing.

This thesis provides an understanding of retailers’ performance metrics and measurement. In doing so it lays bare the over reliance on historic published accounting reports as the de facto standard for retail performance reporting. In addition, it exposes the weakness in retail accounting reports as well as retail failure prediction models that are dependent on financial ratios as key variables. This thesis also casts light on the non-financial performance metrics used by retailers. All retailers use performance metrics but do not always report them in a coherent and defined way to give a transparent picture of their actual performance. The subject of performance, and metrics in particular, can be approached from multiple disciplines, yet there is an absence of detailed guidance or discussion of retail performance metrics, for retail boards, in any literature. To comprehend a UK retailer’s performance, it is argued that there is a prerequisite to understand the full context of the UK retail landscape, and the multitude of metrics, both financial and non-financial, this brings into play when discussing performance measurement. Accordingly, the objectives of this thesis were to identify: what retail performance metrics are used by retail boards to manage their performance; what these boards claim about their performance in the public domain; and what disconnect there may be between these two areas. A pragmatic worldview in the interpretative tradition frames the research epistemology. This inductive approach is supported by a multiple case study design strategy using informed grounded theory to conduct research into six case companies (four successful and two failed) in order to discover the retail performance metrics they use and report. The findings show an abundance of metrics in use at retail boardroom level and a ‘sifting matrix’ is devised to cluster the metrics to aid comprehension and ranking into the 20 focus areas which retail boards consider important. These focus areas provide a basis for a suite of metrics, ‘the vital few’ within which six were found to be consistently and persistently used that could form an industry standard. In addition, there was evidence that retailers adapt their metrics as they change, giving substance to the notion of adaptive resilience in performance measurement. Any disconnect between metric use and disclosure was explored through a conceptual framework, ‘a journey matrix’, where retailers are on a journey to becoming trust intelligent with their disclosure of retail performance metrics. The transparent disclosure of retail performance metrics provides the explicit link to gaining trust and demonstrating good governance practice implicit within stewardship theory. The ‘journey matrix’ is also proposed as an alternative developmental viewpoint for analysing retailers’ annual reports and accounts. The development and disclosure of retail performance metrics lacks guidance on definitions, calculation bases and recommended disclosure. Without guidance, the voluntary proliferation of selective reporting is likely to render performance, as published by retailers themselves, opaque and confusing. This thesis starts the debate about board level retail performance metrics research and provides a framework to assist retail boards to evaluate what they use and what they disclose in their journey to gain the trust of stakeholders.

The specialization of the final master thesis is theory and a practical view of Location Intelligence. The author is writing about specific parts of development of the application which is focused on analysis of consumer's behaviour for managers of retail businesses focused on customer's satisfaction. The application is a new way of researching consumer's behaviour. Spatial data is connected with the subject of research -- analysis of the movement of consumers in retail stores. The application is a practical tool for better targeting for managers or marketing specialists. The app was developed by four researcher Martin Matějka, Tomáš Rosenberger, Vilém Kalus (three diploma researchers) and Ondřej Funiok. The Main goal of the final thesis was to describe the application from the business point of view and to design layout of the user interface. The business model helped us to specify the application from the business point of view. We reached the main goal with research articles of Location Intelligence. The thesis contains theory basis of informatics and geo-informatics field, Business Intelligence, Location Intelligence and selected business models. The practical part of the thesis is composed of integrating application to the business model, functionality description. From functionality description we designed the user interface. The practical part closes with the use case of application in Vysoká škola ekonomická v Praze. Benefits of the thesis are in development of real, new application for future commercial use. Contribution to the theory of Location Intelligence and analytical solution of development of user interface.

No description available.

Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. This research explores whether the usage of Social Media in Greek retail businesses is a resource development or risk of increased competition or both or none of them. In addition, it explores the usage of Social Media in Greek retail businesses currently and the strengths, weaknesses, opportunities and threats in using Social Media in Greek retail businesses, as well as the future use of Social Media. It also investigates the failure of companies to use the integrated capabilities of multiple Social Media in order to conduct several business functions in the Greek retail sector. Moreover, this study addresses the way that case company manages the information given by customers through Social Media. Extensive literature search revealed that almost no research has been conducted earlier on the aforementioned issues in the context of Greek retail businesses. Furthermore, this research has been undertaken because Social Media is a contemporary topic, which always develops rapidly and affects the sales of products, services and the attraction of customers by a company. This study has been conducted by reviewing the current literature on the topics, observing customers on Facebook and Instagram pages of the case company, interviewing experts from the case company and analysing the empirical data. The findings contribute to the identification of strengths, weaknesses, opportunities and threats of Social Media in Greek retail businesses. In addition, it highlights the usefulness of Social Media for management tasks by company managers and information and knowledge management for companies. The findings of the study can be useful to retail companies in Greek and other countries about how they can significantly benefit from the usage of Social Media in a variety of ways by avoiding the risks.