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Showing 171 to 175 of 175 (0.114 seconds)| 171 |
A strategic sequential, integrated, sustainable organisation-stakeholder relationship (SISOSR) model for building stakeholder partnerships : a corporate communication perspectiveSlabbert, Yolandi 11 1900 (has links)
A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs).
This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe.
Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap.
Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)
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Investigating South African political parties' communication strategies and how they influence voters' decision-making processHlungwani, Trevor 02 1900 (has links)
Abstracts in English and Venda / This study was an investigation of the effect of political communication strategies on voting behaviour. The area of study was Diepsloot in the north of Johannesburg. Various questions were explored such as; what kind of communication strategies have the top three South African political parties (ANC, DA & EFF) used in the past South African general elections in 1999, 2004, 2009, 2014 and 2019, do political parties pre-election communication strategies influence Diepsloot voters voting decision and lastly how do Diepsloot voters relate to domestic political parties' communications and messages during elections period? The study followed a qualitative research paradigm with the use of interviews to gather information. At an aggregate level, it is often said that what political organisations do, say or do not say have a bearing on their supporters when election time arrives. Voting behaviour theories were also utilised as a theoretical foundation for understanding voters' psychic. Broadly, this study aimed to investigate the effects of political communications on voters' decision-making process. The focus was on the top three political parties in South Africa being the African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Using thematic analysis, this study identified a variety of issues that influence voting behaviour. Among other findings, the study revealed that while political communication affects voters' choice, some voters continuously vote for a political party that has some historical importance. Other findings suggest that political communication alone is not enough to lure voters; voters are looking for material benefits when considering who to vote for. The study also revealed that the young generation of voters, mostly referred to as 'born-frees,' are much more engaging before choosing a party of their choice. This is compared to the old block of voters who consider historic achievements when voting; they vote based on what a party is delivering at a particular epoch. / Ndzavisiso lowu wu lavisisa mbuyelo wa tindlela leti mavandla ya tipoliki ya titirhisaka ku gangisa no wonga nseketelo wa vahlawuri. Ndzavisiso lowu wu endliwile endhawini ya Diepsloot, n’walungu wa Joni. Swivutiso swo hambana-hambana swi xopaxopiwile leswi katsaka leswi; Hi tihi tindlela to gangisa tivhoti leti mavandla ya tipolitiki yanharhu lamakulu laha Afrika-Dzonga (ANC, DA & EFF) ya ti tirhiseke ku gangisa tivhoti eka mihlawulo ya mani na mani leyi hundzeke laha Afrika-Dzonga, xana magangiselo ya tivhoti ya mavandla ya tipoliti loko nhlawulo wu nga se fike ya kucetela swiboho swa vahlawuri, xo hetelela, xana vahlawuri va le Diepsloot va khumbeka njhani hi magangiselo ya mavandla ya tipolitiki ya la kaya na marungula ya wona hi nkarhi wa nhlawulo? Ndzavisiso lowu wu landzelele maendlelo ma nxopaxopo wa vundzeni bya hungu kumbe ku kuma vuxokoxoko bya ndzavisiso, leswi vuriwaka ‘qualitative research’ ku ri nkarhi ku tirhisiwa nkambelovutivi ku hlengeleta vuxokoxoko. Ku tala ku vuriwa leswaku leswi mavandla ya tipolitiki va swiendlaka, ku swi vula kumbe va nga swi vuli swi na nkucetelo swinene eka vaseketeri va vona loko nkarhi wa nhlawulo wu fika. Tithiyori ta matikhomelo ya nhlawulo na tona ti tirhisiwile tanihi hi ndlela yo sungula yo twisisa mianakanyo ya vahlawuri. Hi ku angarhela, ndzavisiso lowu wu kongomisiwe eka ku xopaxopa nkucetelo lowu mimbhurisano ya mavandla ya tipolitiki ya va ka na wona eku tekeni ka swiboho hi vahlawuri. Ku langusiwile ngopfu mavandla yanharhu ya tipolitiki eAfrika-Dzonga ku nga African National Congress, The Democratic Alliance and the Economic Freedom Fighters. Hi ku tirhisa vuhleri bya thematetiki, ndzavisiso lowu wu kumile swilo swo hambanahambana leswi kucetelaka matikhomelo ya vahlawuri. Eka swin’wana swa leswi wu nga swikuma, ndzavisiso wu humesele handle leswaku loko migangiso yi khumba swiboho swa vahlawuri, van’wana vahlawuri va ya emahlweni va hlawula vandla leri ri nga na matimu ya nkoka. Swin’wana leswi wu swi kumeke wu bumabumerile leswaku migangiso ya mavandla yi ri yoxe a yi enelanga ku wonga nseketelo wa vahlawuri, vahlawuri va lava na swa le mandleni loko va fanele va vona ku va hlawula vandla rihi. Ndzavisiso lowu wu tlhele wu boxa leswaku vantshwa, vo tala va vona lava vitaniwaka ti ”born-frees” va njhekajhekisa loko va nga se hlawula vandla leri va ri lavaka. Leswi swi hambanile na vanhulavankulu lava va langutaka matimu na leswi vandla ri nga swi fikelela loko vahlawula; va hlawula ku ya hi leswi vandla ri nga eku swiendleni nkarhi lowo leha / Communication Science / M.A. (Communication Science)
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Structuring Legitimacy via Strategies of Leadership, Cooperation and Identity: The Comité de Motard Kisima's Engagement of Media and Communication for the Enactment of Motorcycle Taxi Work in LubumbashiMatthias, Nakia M. 17 September 2015 (has links)
No description available.
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Communication stratégique pour améliorer la double prévention des IST / VIH / SIDA et des grossesses non désirées chez les adolescents à Kinshasa, RDC: enjeux et perspectives de l'éducation sexuelle participative / Strategic communication to improve the dual STI / HIV / AIDS and unwanted pregnancies among adolescents in Kinshasa, DRC: issues and prospects sex education participatoryNsakala Vodiena, Gabriel 25 May 2014 (has links)
Resumé<p><p>Dans le présent travail de recherche, nous présentons un cadre d’analyse, de planification et de mise en œuvre d’une recherche-action portant sur l’apport de l’éducation sexuelle participative comme démarche de la communication stratégique, et ses effets sur le public d’adolescents en milieu scolaire. Le but ultime étant de proposer une meilleure alternative à l’amélioration de la double prévention des IST/VIH/SIDA et des grossesses non désirées chez les adolescents scolarisés de 15-19 ans à Kinshasa, RDC.<p>Les principaux objectifs fixés à la présente recherche étaient :i) d’évaluer l’ampleur de la situation épidémiologique et sociale liée à la santé de reproduction y compris la prévention du VIH/SIDA chez les jeunes adolescents (15-19 ans) ;ii) d’identifier les besoins ainsi que les préoccupations spécifiques des adolescents et jeunes notamment en terme de vie sexuelle et affective ;iii) de projeter les axes de communication stratégiques susceptibles d’influencer positivement les comportements en vue d’améliorer la prévention des IST/VIH/SIDA et des grossesses précoces des adolescents et jeunes en milieu urbain ;iv) de construire sur base des observations et analyses précédentes, une approche de communication stratégique fondée sur l’éducation sexuelle participative; iv) et mesurer au point de vue cognitif et comportemental, l’écart attribuable à l’éducation sexuelle sur l’amélioration des connaissances, des attitudes et des pratiques favorables à la double prévention des IST/VIH/SIDA et des grossesses précoces chez les adolescents de 15-19 ans en milieu urbain de la RDC.<p>Réalisée dans une perspective de la promotion de la santé, son cadre théorique chemine avec celui de l’évidence des liens entre les IST/VIH/SIDA et la santé sexuelle et de reproduction. La combinaison du modèle d’analyse PRECEDE avec l’outil de planification PROCESSUS-P, a servi de fil conducteur de ce travail.<p>Cette étude confronte également la théorie de la communication avec les modèles de changement de comportement. En effet, les messages sur la sexualité émis par un émetteur, permettent à l’individu qui les reçoit, de se persuader à amorcer le changement de comportement qui passe par différents étapes. Mais au delà de la volonté individuelle, les relations de sexualité se vivent dans une interaction sociale dont il faudra tenir compte. <p>La construction de cette recherche a fait appel aux disciplines des sciences sociales, comportementales, de l’éducation, et de l’épidémiologie.<p>Nous avons combiné quatre approches différentes pour cerner nos hypothèses de recherche :i) la revue documentaire, ii) l’approche socio-anthropologique (qualitative) par des focus groups, entretiens semi dirigés, observations directes, iii) l’approche socio-épidémiologique (quantitative) par des enquêtes transversales et iv) l’approche opérationnelle par l’introduction d’une approche innovante utilisant le téléphone et la radio comme moyen pour identifier et orienter des messages à diffuser en milieu scolaire sur la prévention des IST/VIH/SIDA et les grossesses précoces.<p>Ce travail propose deux formats de résultats :les articles publiés ou en cours de l’être et les résultats complémentaires synthétisés dans différents tableaux. <p>Les articles abordent successivement :i) le profil de risque et de vulnérabilité lié au VIH/SIDA et à la santé des adolescents ;ii) la perception des adolescents en matière de santé sexuelle et reproductive ;iii) l’ analyse de l’intégration de l’éducation sexuelle dans les médias ;iv) l’utilisation du téléphone portable et de la radio pour identifier les préoccupations sexuelles des adolescents, v) les déterminants associés à la pratique de la double prévention des IST/VIH/SIDA et des grossesses précoces et vi) les effets cognitifs et comportementaux de l’éducation sexuelle participative sur la double prévention des IST/VIH/SIDA et des grossesses précoces en milieu scolaire de Kinshasa.<p>Les données synthétisées dans différents tableaux rendent compte de l’analyse de la réponse nationale sur la santé de la reproduction des adolescents et des différents aspects du cadre théorique d’analyse et de planification d’une communication stratégique pour la prévention des IST/VIH/SIDA et des grossesses précoces.<p>L’ensemble des résultats de cette recherche peut se résumer en dix points importants ci-après :<p>1.\ / Doctorat en Sciences de la santé publique / info:eu-repo/semantics/nonPublished
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Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability ParadoxEl hajjari Borg, Mounia, Sundberg, Elin January 2021 (has links)
While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature.
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