O desenvolvimento de componentes para veículos comerciais geralmente é uma tarefa bastante complexa, principalmente quando se trata de transporte pesado, considerando que são necessários uma série de simulações e diversos testes em campo, em vários tipos de pavimento e condição de carga, onde muitas vezes é necessário rodar milhares de quilômetros para validar um único componente ou subsistema. Este trabalho apresenta uma série de testes realizados com um implemento rodoviário em diferentes tipos de pavimento e condições de carga, bem como o tratamento e avaliação dos dados coletados, com o objetivo de caracterizar o comportamento do chassi do implemento rodoviário nas diferentes aplicações através de suas densidades espectrais. Através de uma avaliação de dados do transporte rodoviário nacional foi definida uma combinação veicular de carga (CVC) que, instrumentada em toda sua extensão longitudinal, foi submetida a uma série de pavimentos como estrada não pavimentada, rodovia pavimentada, pista de buracos, paralelepípedos, seixo rolado, costeletas, pista de torção e lombada, a fim de coletar os níveis de aceleração vertical e frequências de vibração aos quais a massa suspensa do implemento rodoviário é submetida. Para a aplicação em questão, foi definida a faixa de frequência de interesse entre zero e 30Hz. Os sinais foram tratados através de um filtro Butterworth passa-baixa com frequência ótima de corte igual a 45Hz e, por fim, foram geradas PSDs utilizando função janela de Hanning com sobreposição de 50%. Os resultados do trabalho permitiram a diferenciação das aplicações com maior clareza, com vibrações mais críticas na condição vazio entre 2,5Hz e 10Hz, para massa suspensa e na condição carregada entre 9Hz e 14Hz, para massa não suspensa. / Commercial vehicle parts development usually is a quite complex task, mainly for heavy cargo transportation, considering that are necessary several analysis and durability tests, in different roads and load conditions, that commonly requires thousands of kilometers to approve a single component or subsystem. This work presents a truck trailer test series using different pavement types and load conditions, as well as data processing and evaluation, aiming to describe the truck trailer chassis behavior on different applications through its spectral density. Based on the Brazilian road transport data, a load vehicle combination was chosen, instrumented throughout its length and submitted to different pavements as an offroad pavement, highway road pavement, pot holes, Belgian blocks, cobblestones, washboard, body twist track and a single bump track, seeking information regarding to the truck trailer sprung mass vertical acceleration and vibration frequencies. For the application studied, an interest frequency band was defined between zero and 30Hz. The acceleration data was processed using a Butterworth low pass filter with an optimal cutoff frequency at 45Hz and, finally, power spectral densities were created using Hanning window function and 50% as overlap value. The results allowed a clearer detailing of the application efforts, once the most critical sprung mass vibrations occurs at empty condition and are between 2,5Hz and 10Hz, and the most critical unsprung mass vibrations occurs at loaded condition and are between 9Hz and 14Hz.

O desenvolvimento de componentes para veículos comerciais geralmente é uma tarefa bastante complexa, principalmente quando se trata de transporte pesado, considerando que são necessários uma série de simulações e diversos testes em campo, em vários tipos de pavimento e condição de carga, onde muitas vezes é necessário rodar milhares de quilômetros para validar um único componente ou subsistema. Este trabalho apresenta uma série de testes realizados com um implemento rodoviário em diferentes tipos de pavimento e condições de carga, bem como o tratamento e avaliação dos dados coletados, com o objetivo de caracterizar o comportamento do chassi do implemento rodoviário nas diferentes aplicações através de suas densidades espectrais. Através de uma avaliação de dados do transporte rodoviário nacional foi definida uma combinação veicular de carga (CVC) que, instrumentada em toda sua extensão longitudinal, foi submetida a uma série de pavimentos como estrada não pavimentada, rodovia pavimentada, pista de buracos, paralelepípedos, seixo rolado, costeletas, pista de torção e lombada, a fim de coletar os níveis de aceleração vertical e frequências de vibração aos quais a massa suspensa do implemento rodoviário é submetida. Para a aplicação em questão, foi definida a faixa de frequência de interesse entre zero e 30Hz. Os sinais foram tratados através de um filtro Butterworth passa-baixa com frequência ótima de corte igual a 45Hz e, por fim, foram geradas PSDs utilizando função janela de Hanning com sobreposição de 50%. Os resultados do trabalho permitiram a diferenciação das aplicações com maior clareza, com vibrações mais críticas na condição vazio entre 2,5Hz e 10Hz, para massa suspensa e na condição carregada entre 9Hz e 14Hz, para massa não suspensa. / Commercial vehicle parts development usually is a quite complex task, mainly for heavy cargo transportation, considering that are necessary several analysis and durability tests, in different roads and load conditions, that commonly requires thousands of kilometers to approve a single component or subsystem. This work presents a truck trailer test series using different pavement types and load conditions, as well as data processing and evaluation, aiming to describe the truck trailer chassis behavior on different applications through its spectral density. Based on the Brazilian road transport data, a load vehicle combination was chosen, instrumented throughout its length and submitted to different pavements as an offroad pavement, highway road pavement, pot holes, Belgian blocks, cobblestones, washboard, body twist track and a single bump track, seeking information regarding to the truck trailer sprung mass vertical acceleration and vibration frequencies. For the application studied, an interest frequency band was defined between zero and 30Hz. The acceleration data was processed using a Butterworth low pass filter with an optimal cutoff frequency at 45Hz and, finally, power spectral densities were created using Hanning window function and 50% as overlap value. The results allowed a clearer detailing of the application efforts, once the most critical sprung mass vibrations occurs at empty condition and are between 2,5Hz and 10Hz, and the most critical unsprung mass vibrations occurs at loaded condition and are between 9Hz and 14Hz.

Desde la invención del cine, el trailer ha sido la manera de invitar al público a este y ser un tipo de publicidad para las películas. Dentro de estos, se tiene el máximo cuidado en resumir puntos claves de las películas, para poder enganchar al espectador. Así, estos logran generar una intención de compra hacia la película. Ante ello, se sabe que existe dentro de la publicidad tradicional, un rubro conocido como celebrity endorsement, donde se colocan celebridades dentro de spots para lograr así efecto positivo en estas. De la misma manera, en las peliculas se les suele escoger por diversos motivos. Logrando así que la participación de ciertos celebrities sea decisiva para el éxito de una película. Sin embargo no se ha estudiado la intención de compra que puede generar la aparición de algún celebrity en el trailer de la cinta. Por ello, se estudiará el trailer de la película: Soltera Codiciada , donde se investigará si el uso de celebritys en el trailer marca la diferencia. La metodología a utilizar para esta investigación será concluyente donde se probará la hipótesis propuesta bajo el método cuantitativo, realizando así un enfoque cuantitativo bajo la elaboración y análisis de encuestas. Estas se aplicarán a mujeres entre 25 y 35 años que no hayan visto los trailers ni la película Soltera Codiciada. Ante ello, se concluyo que se aprueba la hipótesis de “Los celebrities sí influyen positivamente en la intención de compra durante su aparición en los trailers de peliculas”. / Since the invention of cinema, the trailer has been the way to invite the public to it and be a type of publicity for the films. Within these, the utmost care is taken in summarizing key points of the films, in order to hook the viewer. Thus, they manage to generate a purchase intention towards the film. Given this, it is known that within traditional advertising, a category known as celebrity endorsement exists, where celebrities are placed within spots to achieve a positive effect on them. In the same way, in movies they are usually chosen for various reasons. Thus achieving that the participation of certain celebrities is decisive for the success of a film. However, the purchase intention that the appearance of a celebrity in the film's trailer has not been studied. For this reason, the trailer for the film: Coveted Single will be studied, where it will be investigated whether the use of celebrities in the trailer makes a difference. The methodology to be used for this research will be conclusive where the proposed hypothesis will be tested under the quantitative method, thus carrying out a quantitative approach under the preparation and analysis of surveys. These will apply to women between the ages of 25 and 35 who have not seen the trailers or the movie Soltera Coveiciada. Given this, it was concluded that the hypothesis of "Celebrities do positively influence purchase intention during their appearance in movie trailers" is approved. / Trabajo de investigación

In this study, I took the quantitative research approach of film statistical stylistic analysis to examine the editing pattern evolution of 130 Hollywood movie trailers over the past 60 years from 1951 to 2015; the prior studies on the overall evolution of the Hollywood movies’ editing pattern are compared and discussed. The results suggest that although the movie trailers are much shorter than the whole movies, the average shot lengths of the trailers still display a declining trend over the past 60 years, and the variations in the shot lengths are also decreasing. Second, the motions within each framedo not change significantly over the years, while the correlation coefficients between the shot lengths and the motions within the shots are moving toward a more negative correlation relationship over time, suggesting that the trailers are subject to an editing evolution trend that the shorter the shot is, the more motions there are within it, and this also aligns with the overall movies’ editing pattern evolution trend. Last, the luminance of the trailers remains almost the same over time, which does not align with the overall movies’ editing pattern evolution of becoming darker and darker over decades. Together these findings suggest that the movie trailers’ editing rhythm evolution in general aligns with that of overall movies over time while the visual editing pattern evolution of color luminance does not. The study results will improve our understanding on how the Hollywood movie trailers’ editing pattern and style have evolved over time and pave the way for future advertising studies and cognitive psychology studies on the audience’s attention, immersion and emotional response to various editing patterns of movie trailers. / Media Studies & Production

This thesis examines the growing trend of cinematisation in computer and console games, where both visual styles and industrial practices are concerned. The ever-increasing runtime of cinematic cutscenes in games, and the stylization of game graphics in accordance with established film genres are of primary focus regarding the gaming industry's absorption and interpretation of cinematic visuals. Comparisons of film-game convergence are based on the proliferation of non-gameplay promotional trailers and their role in hype-generation; as well as game producer strategies of franchising, cross-promotion, and initial-sales business model. Comparison is thus accomplished with regards to a number of fundamental similarities in both industries' business and commercial tactics, as stemming from the risk and reward-based investment financing system prevalent in both industries. Finally, a selection of user and industry professional video responses to the aforementioned trends are examined, both for their value in counter-balancing the assumptions of success which often follow staggeringly high initial sales figures; and for their value in layering the depth of film-game convergence even further, as they respond to the recent, filmic trends in games using the very language of film.

The aim of the master's thesis is to develop theoretical and practical methods for increasing the efficiency of the enterprise’s vehicles and ensuring the development of the quality of operation of the operational service. The practical significance of the work lies in the application of methods and calculations to improve the efficiency of the operational and maintenance services of the enterprise LLC “Jasmine”. The introduction of the results of work at the enterprise will increase the efficiency of the use of rolling stock due to its rational use, as well as reduce material costs for transportation. In the master's thesis, an analysis was made of the activity of the enterprise, the possibility of using a tractor- transport unit in the construction of roads was considered, the construction of a transport bogies for semi trailers was proposed, and the maneuverability indicators of a motor train were determined. / Целью магистерской диссертации является разработка теоретических и практических методов повышения эффективности работы транспортных средств предприятия и обеспечение развития качества работы эксплуатационной службы. Практическое значение работы заключается в применении методик и расчетов для повышения эффективности работы эксплуатационной и обслуживающей службы предприятия ООО «Жасмин». Внедрение результатов работы на предприятии позволит повысить эффективность использования подвижного состава за счет рационального его использования, а также снизить материальные затраты на транспортные работы. В магистерской диссертации проведен анализ деятельности предприятия, рассмотрена возможность применения тракторно-транспортного агрегата при строительстве автомобильных дорог, предложена конструкция подкатной тележки для полуприцепа, а также определены показатели маневренности автотракторного поезда.

<p>Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas. Boktrailerns förmåga att nå ut till unga, motvilliga läsare, som slutat läsa till fördel för bildbaserade berättarformer såsom filmer och datorspel, utforskas. Slutsatsen framhåller fördelarna med att marknadsföra böcker med ljud och bild.</p> / <p>The purpose of this paper is to introduce the book trailer as a phenomenon and method of marketing. Similarities between the book trailer, the book cover and the movie trailer are examined to show how a "typical" book trailer looks and what functions it possibly has. The paper also explores the book trailer’s prospects of reaching different audiences in different age groups. It also points to difficulties in defining an audience. Young adult literature and the fantasy genre are linked to the book trailer and examples are given on how authors and publishers can establish relationships with readers through the Internet. General guidelines are given for what should be considered to appeal to as many potential readers as possible when a book trailer is being used or designed. The book trailer's ability to reach young, reluctant readers, who have given up on reading to the benefit of image based storytelling like movies and computer games, are explored. The conclusion highlights the advantages of promoting books with audio and video.</p>

Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas. Boktrailerns förmåga att nå ut till unga, motvilliga läsare, som slutat läsa till fördel för bildbaserade berättarformer såsom filmer och datorspel, utforskas. Slutsatsen framhåller fördelarna med att marknadsföra böcker med ljud och bild. / The purpose of this paper is to introduce the book trailer as a phenomenon and method of marketing. Similarities between the book trailer, the book cover and the movie trailer are examined to show how a "typical" book trailer looks and what functions it possibly has. The paper also explores the book trailer’s prospects of reaching different audiences in different age groups. It also points to difficulties in defining an audience. Young adult literature and the fantasy genre are linked to the book trailer and examples are given on how authors and publishers can establish relationships with readers through the Internet. General guidelines are given for what should be considered to appeal to as many potential readers as possible when a book trailer is being used or designed. The book trailer's ability to reach young, reluctant readers, who have given up on reading to the benefit of image based storytelling like movies and computer games, are explored. The conclusion highlights the advantages of promoting books with audio and video.

<div><p>A variety of passenger car-trailer connections exist on the market. One specific type of the connections provides a tensile force measurement capability for the purpose of providing feedback for the semi-autonomous trailer’s control system. Semi-autonomous trailer is an innovative technology that can encourage drivers to use smaller vehicles for towing, which will contribute to restoration and improvement of urban infrastructure (NAE Grand Challenges for Engineering, 2020). The vehicle-semi-autonomous trailer connection’s safety concerns depend on multiple factors, but start with either a mechanical, or an electrical failure. The topic of safety of passenger car-semi-autonomous trailer connections is not well present in literature. The connections’ mechanical failures under load are in the focus of this work. The author addressed the following research question and the sub question. How do the existing “passenger car-trailer” connections with tensile force measurement capability compare to one another under load in terms of the possible failure? What is the failure mode of each of the compared connections? The author selected three prototypes from the literature, built three-dimensional (3D) models in SolidWorks 2018 and simulated the tests in the program’s add-on in accordance with the requirements of an industry standard on real-life testing of specific vehicle systems. The author compared the three prototypes by a number of different parameters. The research showed that none of the three existing prototypes are public road-ready in terms of safety. The study can be useful for future designers of passenger-car-semi-autonomous trailer connections.</p></div>