The master thesis "Marketing communication of Timo, s.r.o." focuses on analysis of the women underwear market in the Czech Republic emphasizing Czech company Timo, s.r.o. It devotes to the marketing mix of the company in detail, namely to the product mix, price level and distribution activities. The core of the thesis consists in the analysis of the current communication activities used by the company. The aim of the thesis is to map respective tools currently used and to suggest recommendations based on a questionnaire survey conducted among customers of the company. Those findings could possibly lead to improvements in the current communication towards ending customers.

Identification of commonly known information about search engine optimization (SEO) on Czech Internet market. Real test the impact of "off page" factors, which may include links pointing to a live web or articles such as PR, but even more. Likewise, the evaluation of "on page" factors, which include "description", "title" or "key words". Subsequent mapping the effects of changes in both the economic and the turnover in a particular shop Trenýrkárna.cz. The main objective of this work is an attempt to identify functional SEO techniques that have real impact on the position of the shop in search engine. An important parameter for evaluating the functionality will change while profitability and sales shop. Therefore, great emphasis will be placed on percentage of visitors turned in customers and time burden. The theoretical part I used mainly books published due to clarify the issue of SEO, as well as various Internet blogs and discussion. Output will then evaluate the results of specific adjustments to the SEO shop Trenýrkárna.cz.

Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel.                                    Purpose:  The purpose of this study is to examine Swedish female consumers’ online purchasing behavior toward underwear apparel. In order to find explanations as to which factors influence consumer purchase behavior, and what companies can do better, to promote body positivity and make the consumer satisfied.    Method:  The study follows a positivism approach to understand social phenomena and provide explanations through theories.  A quantitative research approach is used by conducting a survey about underwear apparel and body positivity on female consumers. The empirical data is analyzed through a statistical software, SPSS, and the interpretations are guided by the use of the Theory of Planned Behavior (TPB), the MAO framework, background studies, and a conceptual framework developed from the TPB. The conceptual framework includes five added factors to test behavior. Conclusion:  The empirical findings presented positive, statistically significant associations among the introduced factors from the conceptual framework and the purchasing behavior for underwear. The findings also suggest that companies should take a more active role in diversity inclusion in their marketing of underwear, in order to take a step further in their body positivity promotion.

Solicitud de envío manuscrito de artículo científico. / Este estudio analiza a los instafamous, personas que al crear su perfil en Instagram y conquistar una comunidad de seguidores, se vuelven famosos en esta red social. Estos personajes digitales son un recurso publicitario empleado por muchas marcas aunque aún no son detectados, conceptualizados, diferenciados y analizados en el mercado peruano. Por ello, en esta investigación se quiere analizar a los instafamous, pero desde la perspectiva interna que en este caso son las embajadoras de marca. Este es un estudio cualitativo que analiza la campaña #QueNoTeHaganDaño de la marca peruana textil Sicurezza lanzada en junio del año 2018. Se realizaron entrevistas semiestructuradas a 21 embajadoras de la marca Sicurezza con un rango de edad entre 25 a 34 años. Los instafamous han sido percibidos de manera positiva contribuyendo favorablemente en la importante conexión entre las embajadoras de marca y Sicurezza. Es importante reconocer el uso de la instafamous Paloma Derteano con la que la mayoría de embajadoras se encuentra identificada, haciendo que se refuerce la predisposición positiva de ellas con la campaña #QueNoTeHaganDaño. / This research analyzes instafamous, people who creating their profile on Instagram and conquering a community of followers, become famous on this social network. These digital characters are an advertising resource used by many brands, although they are not yet detected, conceptualized, differentiated and analyzed in the Peruvian market. For this reason, this research wants to analyze instafamous, but from the internal perspective which in this case are brand ambassadors. This is a qualitative study that analyzes the #QueNoTeHaganDaño campaign of the Peruvian textile brand Sicurezza launched in June 2018. Semi-structured interviews were conducted with 21 ambassadors of the Sicurezza brand with an age range of 25 to 34 years. Instafamous have been positively perceived, contributing favorably to the important connection between brand ambassadors and Sicurezza. It is important to recognize the use of the instafamous Paloma Derteano, who most of ambassadors are identified, reinforcing their positive predisposition with the #QueNoTeHaganDaño campaign. / Tesis

Studien behandlar den komplexa problematiken kring konsumentmedvetenhet och val av mensskydd, där bristande lagstiftning, företags marknadsföring och det kulturella tabut kring menstruation spelar en central roll. Genom att fokusera på svenska konsumenters medvetenhet om kemikalier i mensskydd och deras produktval undersöker studien vilken information konsumenter har tillgång till och hur detta påverkar deras val av mensskydd. Studien kombinerar en litteraturstudie och en enkätundersökning för att ge en djupare förståelse för ämnet. Enkäten besvarades av 79 menstruerande personer, och hade en blandning av fritextsvar och färdiga svarsalternativ. Det finns även indikationer på att menstrosor är en växande produktkategori, dock finns det potentiella problem med tillsatta ämnen i vissa av dessa produkter. En analys av produktbeskrivningar för menstrosor genomfördes för att se om dessa påverkar konsumenters val av produkt. Resultatet indikerade att konsumenter sällan jämför olika märken eller läser på om menstrosor före köp. Studien indikerar även på att konsumenternas medvetenhet om mensskydd generellt är låg, men att det finns en förväntan om säkra produkter och striktare krav på företag. Trots detta finner många respondenter det svårt att navigera bland vilseledande marknadsföring, samt tenderar att prioritera andra faktorer som komfort och absorptionsförmåga i valet av mensskydd. Tidigare forskning visar dock på exempel där påtryckningar från konsumenter om säkra mensskydd har lett till positiva förändringar. Konsumentmedvetenhet är därmed avgörande för utvecklingen av säkra mensskydd, med lagstiftning som stöd. Sammanfattningsvis betonar studien behovet av transparent produktinformation och framhåller vikten av fortsatt forskning och åtgärder för att öka medvetenheten och främja en informerad konsumtion. / This research addresses the complex issue of consumer awareness and choices of menstrual products, where inadequate legislation, corporate marketing, and the cultural taboo surrounding menstruation play a central role. By examining Swedish consumers' awareness of chemicals in menstrual products, as well as their product choices, the study also examines the information available to consumers and how it affects their preferred options of products. The study combines a literature review and a survey to provide a deeper understanding of the subject. The survey was answered by 79 menstruating individuals and included a mix of open-ended responses and predefined response options. There are indications that menstrual underwear is a growing product category; however, there are potential issues with added chemicals in some of these products. An analysis of product descriptions for menstrual underwear was conducted to determine if these descriptions influence consumers' product choices. The results indicated that consumers rarely compare different brands or research menstrual underwear before purchasing. The study also suggests that consumer awareness of menstrual products in general is low, but that there is an expectation of safe products and stricter requirements for companies. However, many respondents find it difficult to navigate through misleading marketing and tend to prioritize other factors, such as comfort and absorbency when choosing menstrual products. Previous research has shown examples where consumers have demanded safe menstrual products which have led to positive changes. Consumer awareness is thus crucial for the development of safe menstrual products, with regulated laws as support. In summary, the study emphasizes the need for transparent product information and highlights the importance of continued research and measures to increase consumer awareness.

'The Fabric of Life: Linen and Life Cycle in England, 1678-1810' is structured around the human life cycle to draw out the social and cultural importance of linen for all ranks of society. Human and object life cycles are juxtaposed in the thesis to analyse co-dependent activities and processes rather than focusing on one facet of daily life. For thousands of years flax was a staple fibre, used for textile production in many parts of the globe. Cotton only overtook linen as the most popular textile in England at home and on the body during the nineteenth century. This thesis examines the preceding century to reveal why linen remained a daily necessity in England between 1678 and 1810, a period which encompassed a series of significant changes in the production, trade and use of linen. Linen was ubiquitous as underwear, sheets, table linens and for logistical purposes therefore it provides a unique insight into the early-modern world; a means of understanding the multifaceted experiences of daily life, of integrating understandings of the body, domestic, social, cultural and commercial activities. This thesis is social history through the lens of linen, reading a society through its interactions with a textile.

Every artifact in this consumerism world is connected to Earth’s four ecological layers. Everything around us, air, organism, water, and soil/rock also known by the names; atmosphere, biosphere, hydrosphere, and lithosphere. All together form the ecosphere, the place that contains all materials and resources that we use when creating artifacts.  »Every material that we use comes from the ecosphere and eventually goes back to it.« - Ann Thorpe The way humans use, extract, manufacture and dispose of materials has concerned me for many years, long before I started this design program. It has formed my way of making as a designer, and because of my love for textiles, I have been applying it in that field of practise. I want to design textiles that function and can be used frequently, with a purpose and in the end, decompose before I do. The aim of this conducted design project is to, in a playful way, break down the barrier between maker and user. Combined with unfolding the hidden truths about garments, how they are manufactured and where those textile components originate from. This would enable me to broaden my knowledge in the field and in return I will have the opportunity to share my insights with the public. Within this project I will also put the emphasis on the impact textiles have on our bodies, reproductive health and surrounding ecosystems.  Designing with the intention to highlight topics like this, the whole life cycle of garments, creates a stronger bond between user and maker. This is something I as a designer and maker want to build my foundation on.  In order to do this I needed to pin down where this conducted design project could take place and what sustainable possibilities of change it could embed for the future.