台灣半導體產業由於產業群聚效應促成產業的興盛，2005年台灣整體的半導體產業產值已達新台幣一兆一千億元以上，更創造科學園區十萬員工的產業族群，而由於整體半導體產業的基礎深厚，台灣半導體產業在全球半導體產業可說是具有舉足輕重的地位，有著從上而下完整的半導體產業供應鏈，相當具有產業發展的優勢。 電子設計自動化技術可說是IC產業的源頭，但是在EDA產業裡，（Electronic Design Automation 電子設計自動化; 以下簡稱EDA），只有少數全球性的EDA廠商將研發資源投注在台灣；國內半導體產業賴以設計晶片研發的EDA工具幾乎完全掌握在外商手裡，對台灣半導體產業的整體發展實屬不利。 本研究利用價值鏈理論，來分析半導體產業各業者之間的互動關係與重要的價值創新活動，並利用價值網理論發展出價值網的動態模型，藉由動態價值網中各個廠商間所提供的價值分析，來瞭解EDA產業與半導體產業間的互動行為與競合關係，並分析EDA技術創新對於半導體產業價值網的影響，同時本研究發現，晶圓代工公司正積極扮演在半導體產業價值網中價值整合者的角色。 本研究的貢獻在於經由分析EDA產業與技術，得知EDA技術對半導體產業價值網有顯著的影響，首先是對IC設計公司的創新研發能力、成本控制能力、進入市場時機、合作網路關係、保護智慧財產等關鍵因素的價值創新有顯著的正面影響。再者對晶圓製造公司的創新研發能力、創造市場價值、成本控制能力、進入市場時機、合作網路關係、提升顧客服務等關鍵因素的價值創新均有非常顯著的正面影響。由於本研究歸納出價值網的動態模型，後續研究者可以利用動態價值網的模型，來分析產業價值網的動態變化。 / The prosperity of Taiwan semiconductor industry is facilitated by the industry cluster effect. In 2005, the total Taiwan semiconductor industry’s value had amounted to above 1.1 trillion NTD and IC industry creates one hundred thousand jobs opportunity in Science Park. Built on a structure that emphasizes horizontal division and vertical integration, the IC industry has delivered an economic miracle to Taiwan. Because Taiwan semiconductor industry has a well organized infrastructure and a complete supply chain, it plays an very important role in worldwide semiconductor industry with superiority. We may say that EDA (Electronic Design Automation; hereafter refers as EDA) technology is the beginning of IC industry. But in EDA industry, only few global EDA companies deployed R&D resources in Taiwan. The EDA tools which Taiwan semiconductor companies rely on developing IC design are almost completely being grasped in foreign EDA companies. This situation is very disadvantageous to Taiwan IC industry. Therefore, Taiwan government proclaimed that developing EDA talents and products will be the first priority plan in "National SoC (System on Chip) Program". This Program hopes to integrate EDA software, and to provide an outstanding design environment for the use of global systems design firms. This research is focusing on three major question groups as following: 1. How is the interaction among semiconductor industry companies in Taiwan IC industry value chain? What are important value creation activities among enterprises in Taiwan IC industry? 2. What is the roadmap of EDA technology? How is the EDA industry developing? 3. What is the influence of EDA technology regarding to the semiconductor industry value net? What are the interactions and relations between EDA industry and Taiwan semiconductor industry? What is the impact of EDA technology to the value creations of Taiwan semiconductor industry dynamic value net? First, this research uses Value Chain Theory to analyze the interaction and value creation activities among Taiwan semiconductor industry companies. Secondly, this research develops a “Dynamic Value Net Model” from Value Net Theory then to analyze Taiwan semiconductor industry. Third, this research analyzes the affiliation between each players in Taiwan IC industry dynamic value net and the interaction and co-opetition relationship between EDA vendors and semiconductor companies. Moreover, this research analyzes the influence of EDA technology innovation regarding Taiwan IC industry value net. There are four major findings in this research as below: 1. EDA Play an Important Role in IC Industry This research points out that EDA technology plays a very important role in IC industry, as it shows in Figure A-1. EDA is a necessary technology for IC design and PCB industry. The EDA software industry is located the most upstream position in IC design industry and IC manufacturing industry value chain. Through EDA technology, we may reduce the IC design cycle time and raise IC manufacturing yield rate which can enhance IC industry competitive advantage. 2. The Co-opetition Relationship in Taiwan IC Industry Value Net This research analyzes the IC industry co-opertition relationship in Taiwan IC industry value net. This research figures out the existing complicate co-opertition relationship including “customer-supplier” relations, “complementor” relations, “competition” relations between each players in Taiwan IC industry value net. 3. Taiwan IC industry Dynamic Value Net Model Analysis This research analyzes the interactions among EDA vendors, IC design companies and Foundries in Taiwan semiconductor industry value net through dynamic value net model analysis. This research discovers that Foundries are acting as value integrators in Taiwan IC industry value net aggressively. There are four major value creation activities in the value net: (1) e-Service. (2) Provide “IC design reference flow”, including DFM (Design for Manufacturing) support. (3) Build EDA alliance to provide design support. (4) CyberShuttle. 4. Impact of EDA Technology to Taiwan IC Industry Value Net The contribution of this research is acknowledging that EDA technology has positive influence to semiconductor industry value net by analyzing EDA industry and technology. First, to the IC design companies, EDA technology has positive influence to R&D capability, cost control capability, active market entrance capability, cooperation network relationship and intellectual property protection. Furthermore, to Foundries, EDA technology has positive influence to R&D capability, market value creation, cost control capability, active market entrance capability, cooperation network relationship and customer service value. Because this research induces the dynamic value net model, the following researchers may use the model to analyze the dynamic change in any industry value net if applicable. This research suggests that Taiwan IC industry should establish an outstanding design environment and services for global systems design firms, especially EDA software. These measures enable Taiwan to maintain its semiconductor manufacturing lead and grow the crucial design and design service business.

I concentrated on assessing the suitability of the reconstruction of the industrial complex in terms of return on investment. For illustration and example, I chose part of an industrial complex in Nova Ves near Pohořelic. The solution was used knowledge from the field of investments, valuation of immovable assets and budgeting reconstruction. The result is both evaluation using economic indicators (in this case, the net present value of the investment), which demonstrate the appropriateness (or inappropriateness) and the extent of reconstruction in terms of return on invested funds. This thesis is beneficial for the homeowners who are considering reconstruction and want to rent a property.

本研究旨在藉由Brandenburge & Nalebuff (1995)的『價值網絡』(Value Net)模型來探討企業之新創事業如何在所屬的『價值網絡』中，依其策略性定位採取與同一網絡中的其他價值競逐者或合作或競爭的合縱連橫，以遂行其為事業創造顧客價值之目的。 企業在其所屬事業的『價值網絡』中，或藉由靈活地調整自身策略定位，或藉由提昇自己的附加價值、壓抑對手的附加價值，或藉由改變競爭規則、競爭範疇等，以形塑其事業的競爭優勢。 研究發現，新創事業即使在『價值網絡』中具有相對於其它競爭者更不對稱的優勢，若無法為事業創造高於所投入成本的價值，並將所獲得的價值價格化，則所具備的是不具價值的優勢。亦即，新創事業若無獲利能力，則再好的事業構想、再好的商業模式，也無助於新創事業的超越失敗。 企業對於已難以超越失敗的新創事業之進退所採取的策略選擇，固然會受到客觀的退出障礙及理性的策略性考量影響；但，企業對於所屬事業前景的主觀看法及經營者的心理素質更會左右對事業殘局的評估及其因應策略的選擇。 經營具充滿不確定性風險的新創事業並非參加一場僅是一次行動的比賽。因此，企業除了要熟稔其事業在『價值網絡』的定位、靈活運用各項要素以遂行其創造顧客價值的優勢外；對於不如預期之新創事業，更應理性地面對事實及客觀地評估與選擇或進或退之策略，避免因無謂的資源消耗而陷入僵局；也避色因陷入僵局而使得企業失却其它再興的新局！

本研究的主題是平台商業模式，研究的主要動機是近來不管是從SAP全球輔導過的各產業企業或是在EMBA探討過的無數個案中，發現一個成功企業都有一個共通的元素，就是它們都擁有一個優秀的商業模式，而進一步去檢視這些企業，發覺越來越多成功企業是以建立平台連結多方群體的平台式商業模式快速崛起，它們打破競爭的疆界，很多屬於傳統直線式產業鏈的企業因而紛紛敗下陣來。 鑑於研究者在剛出社會時曾經創過業，加上在外商的工作雖然收獲高於一般人，但總覺得為人作嫁且外商績效掛帥變動性大，因此有朝一日還是想要再次自行創業；加上此刻台灣的產業都面臨轉型，因而想利用這個論文來好好研究與探討這些平台企業的成功之道，歸結出實務建議供未來再次創業時參考，並提供給想轉型或發展平台商業模式的台灣企業參考！ 平台商業模式廣泛出現在各種產業中，受限於研究資源限制，本研究僅以電子商務為研究範圍，本研究選擇國內四家電子商務領導企業為個案研究對象，研究其成功的平台策略，及如何以平台為營運模式持續成長。另外，本研究也以商業模式圖（Business Model Canvas）來分析個案公司，探討其如何建立目標客戶群？如何建立營收模式？如何持續成長？最後，整合與分析其平台策略與商業模式的優劣，歸結出發展成功平台商業模式所應具備的資源與方法。本研究彙整結論如下： （一）找到存在於群體間尚未被滿足的需求，利用平台連接群體並建立互動機制，來提供價值與滿足需求並創造營收。 （二）建立完整的平台生態圈機制設計，讓平台本身與各邊群體成為關鍵資源。 （三）建立成長策略，持續以創新及創意來創造新的平台核心優勢來克服競爭與覆蓋威脅。 關鍵字：商業模式，平台策略，電子商務，創新擴散，價值網，網路效應，賽局理論。 / The theme of this research is to study the platform business model. The main motivation is the recent study whether counseling in each industry from the SAP global enterprise customers or EMBA explored in countless cases. The finding is that a successful business has one common element which they have a good business model. And further to examine these companies, most of the researches show that more and more successful companies have a significant and fast growth through platform business model that they build up a platform to connect multi-group. They break the boundaries of competition, so lots of the traditional linear chain companies have been defeated. Since the researcher used to start-up a company in earlier career stage. Also, although working in the global company has very good compensation compared with the local company. But always felt that work for others without profiting return and global vendor is pure performance driven with heavy pressure and dynamic change. So the researcher plans to re-start up the new business in the future. Besides, at the moment that all the Taiwan manufacture oriented companies are facing business transformation. Therefore want to take advantage of this thesis to investigate success of these platform companies. To conclude with best practice recommendations for reference once start-up a new company in the future. Also, provide reference for Taiwan companies that want to turn business transformation into platform business or start-up a new platform business. Platform business model is widely present in a variety of industries, subject to the limitations of research resources, this study only focus on the scope of E-commerce. This study chose four domestic leading E-commerce enterprise as a case study. Aim to study its successful platform strategy, and how to continue to grow with platform business model. In addition, this study also adopt the business model canvas to analyze the cases of companies that explore how to establish the target audience？How to build up revenue stream？How to continue to grow？Finally, consolidate and analyze the merits of its platform strategy and business model. And came out the must have resources and methods to develop a successful platform business model. This study aggregated the following conclusions: 1. To find out the unmet needs between the groups, take advantage of the interactive platform to connect groups and establish mechanisms to provide value to meet the demand and create revenue. 2. To establish an complete platform ecosystem with solid mechanisms. Let the platform itself and each side of the groups become the key resource. 3. To form a growth strategy, continue to equip innovation and creativity to create new core competence for a platform to overcome the threat of competition and coverage. Key Words：Business Model, Platform Strategy, E-Commerce, Innovation Diffusion, Value Net, Network Effect, Game Theory.

Price, value, evaluation of investment, payback period, net present value, lease, rent, sell, apartment, flat, taxation, revenue, expense I focused on choosing the best type of rent. For illustration and example, I chose an apartment in the Brno center. The solution was used knowledge from the field of investment and valuation of real property. The result is both an economic evaluation using indicators (in this case net present value of the investment), but also verbal assessment of individual options and their pros and cons. Rewarding this work can not only be for retail investors who prefer investing in "something tangible".

在微利的時代下，須從硬體的架構下發展無限的創意發展空間，從中衍生附加價值，而價值創造正式企業突破流血式競爭框架最佳的新思維模式。企業的經營模式已從量轉向質的發展，甚至從幫助顧客解決問題上，提供創新的價值，其可透過技術與人才的融合、平台與服務的整合、軟體與硬體的結合、機能與感性的統合，使組織活化、再造，展現出價值創造為導向的企業。 本論文將價值創造分為三類主要的意涵，企業可以從和顧客共創價值、和供應商及關係夥伴共創價值、以及為所生存的環境創造價值：整個價值網域是連動的關係，企業整合關係網絡夥伴，透過網絡能量的整合，創造無疆界的事業，以顧客需求出發，提供整合性的解決方案，創新顧客價值，且將眼光提升至整個大環境、大社會，以追求永續經營的環境來創造永續的企業。因此，企業透過顧客價值提供、企業價值創造、環境價值經營三個價值創造導向，突破產品與服務的疆界進而突破產業疆界，以創新者、整合者、促進者的目標邁進。企業可以價值創造為導向，以變革三部曲為轉型步驟，從策略再思考重新定義自身產業、重新思考企業的定位與方向，提早預見產業的未來發展，選擇與集中於本身的核心能力；並打造企業願景，擬定五到十年的中長期變革計畫，進行組織轉型；在變革管理中，建立企業一致的價值觀和企業文化，灌輸新內涵與新衝擊於企業文化中，給予對挑戰的生命力一記響鐘，藉以改變員工的行為與態度。本論文以六種經營模式，來呈現價值創造導向的日本企業轉型內涵，以變革三部曲為經，以價值創造導向為緯，舖成論文架構。 本論文個案的特色：Origin以提案經營結合專業研發能力與客製化的能力創新顧客價值；Shiseido以感性工程來探索顧客的感性品質結合其研發產品的物理品質來滿足顧客並讓顧客驚艷；Hitachi以解決方案提供者為人類打造新時代的生活基礎創造與人類生活息息相關的支援系統；NTT DoCoMo以跨平台整合服務創造整個通訊與生活的整合價值；Olympus的社會關懷務求使社會更為美好來創造產品與服務；Toyota的環保使命重新定義了汽車產業的未來。 對我國企業經營的啟示為跳脫代工製造的角色，以優異的製造、學習、設計能力，整合價值網絡，爲顧客提供整合性的解決方案；強調創新的突破與人才長遠的培育，整合多元性的資源，創造統知型的企業能力；跨越國際的疆界、打破事業的疆界，利用科技與感性的統合、管理與技術的統合、國內外創造力的統合，釋放組織活力，重新在世界舞台上定位。 / In this tiny profit era, we should develop infinite creative space from the hardware structure, and thus deriving added value. The value-creation is the best new thinking model for a business to break through the trap of a blooding competition. The business model has developed from quantity to quality, and even developed as creating new values by helping customers solving the problems. Also, a business can blend technology and talent, integrate platform and service, combine software and hardware, and merge functionality and sensation to vitalize and reengineer the organization to perform value creation orientation. The research categorizes value-creation orientation as three parts: a business can co-create value with customer, co-create value with value net, and create value for the environment. This value dimension is correlating: “a business integrates partners and creates a boundless business by the power of integrating value net. Driven by customer demands, a business provides total solutions and innovates customer values. Furthermore, a business enlarges his insight for the whole environment and the whole society to create a permanent business by pursuing a permanent environment.” Therefore, a business oriented by “value co-creation with customer”, “value co-creation with value-net”, “value creation for the environment” can break through the boundary of product or service as well the boundary of business, and achieve the goal of being an innovator, an integrator and an improver. A business takes 3 change steps as strategic rethinking, organizational transformation and change management. Strategic rethinking is to redefine the industry, rethink the positioning and direction of a business, to foresee the future development of the industry, and to select and concentrate the core competence. To establish a vision and make a mid- to long-term change plan(5~10 years) is to carry out an organizational transformation. In change management, we have to establish a consistent value and business culture, and install new intension and new strike to the business culture, so as to change the behavior and attitude of the employees. The research takes 6 business models to present Japanese business transformation oriented by value creation, which takes 3 change steps as longitude and value creation as latitude to construct the structure of the research. The characteristics of the cases in this research: Origin takes Proposal-type management to combine the R&D ability and customized ability to create customer value; Shiseido takes KANSEI engineering to dig out the KANSEI quality of customers and combine it with physical quality of products to satisfy the customers and surprise them; Hitachi as a Total solution provider creates a new era lifeline support system and the life infrastructure; NTT DoCoMo privides Cross-platform integration service to create the total value of the communication and the life; Olympus’s Social-IN is to make life better by creating new products and services; Toyota’s Environment mission is to redefine the future of the car industry. As for the revelation for the management of our business, we can take good advantage of the excellent producing, learning, designing abilities and integrate value net to provide total solutions for customers. We can emphasize on the breakthrough of innovation and the long-term development of talents, and integrate diversification of resources to create “knowledge-integration” business ability. We can cross the boundary of continents and break up the boundary of business by integrating functionality and sensation, management and technology, inside and outside innovation, to release the vigor of organization and restart to position on the world stage.