Made available in DSpace on 2010-04-20T20:15:13Z (GMT). No. of bitstreams: 1 61070100607.pdf: 3447110 bytes, checksum: 2bf86b3e4b257ae249c0deabf0d6eac0 (MD5) Previous issue date: 2009-02-17T00:00:00Z / Novos formatos de loja surgem constantemente. Estimulados por diferentes aspectos de seu ambiente de negócios, os varejistas estão sempre inovando em seus formatos para atrair mais consumidores, atender melhor seu público, para superar a concorrência ou ainda aproveitar vantagens decorrentes do avanço da tecnologia. A estratégia traçada pelo varejista está diretamente relacionada com o formato da loja. Este formato, por sua vez, é resultado da oferta do composto mercadológico – características básicas deste varejista utilizadas para satisfazer as necessidades dos consumidores. A diversidade de formatos e de estratégias dos varejistas de confecção é grande. Apesar desta variedade, não foi encontrada na literatura uma classificação única, consensual e amplamente aceita, nem uma descrição destes formatos. Devido ao grande potencial do mercado de baixa renda aliado à importância econômica do varejo de vestuário, este trabalho tem como objetivo investigar como as empresas varejistas de confecção estão organizadas em relação ao seu formato, isto é, em relação às variáveis do seu composto mercadológico (produto, preço, apresentação, pessoal, promoção e localização). Assim, este trabalho pretende derivar empiricamente uma taxonomia dos formatos varejistas com base no composto mercadológico das lojas por meio de uma análise de agrupamentos. Os resultados apontam para a existência de quatro grupos atuando no segmento de confecção para baixa renda: Amadoras, Barateiras, Especializadas e Consolidadas. As principais características dos grupos são detalhadas neste trabalho. São apresentadas também as diferenças e semelhanças entre eles. Os grupos aparentam estágios distintos no seu desenvolvimento estratégico. De maneira especulativa é possível identificar um caminho evolutivo entre estes grupos de lojas. / New retail formats emerge constantly. Driven by different factors of their business environment, retailers are always evolving their formats to keep and attract costumers, to overcome the competitors or to benefit from the technology development. The strategy outlined by the retailer is directly related to the store format. This format, in turn, is the result of the retail mix offering – the retailer basic characteristics that are established to satisfy the consumers' needs. There are many different formats in the apparel retail segment. Despite that, it was not found in the literature one single, accepted and consensual classification for these formats. Given the great potential of the low income segment and the economic importance of the apparel retail business, the objective of this research is to investigate how apparel retailers develop their formats and organize their retail marketing mix (product, price, presentation, people, promotion and placement). This investigation is focused on a taxonomic analysis of retail formats based on the stores' retail mix, using a cluster analysis. The results indicate four store groups in the low income apparel retail segment: Non Professional, Cheap, Specialty and Professional. The main characteristics of the groups are detailed in this study. It is also presented the differences and similarities among the groups. These groups are apparently in different stages of strategic development. Speculations are raised about the way these groups of retail formats evolve.

Made available in DSpace on 2010-04-20T20:48:28Z (GMT). No. of bitstreams: 3 71436.PDF.jpg: 14500 bytes, checksum: 79ce258895217ba70ac7208a22945e69 (MD5) 71436.PDF: 5130866 bytes, checksum: 504142b1057fd14780c3f69737baf66a (MD5) 71436.PDF.txt: 510782 bytes, checksum: 46486f756cfb2f3502558e1362f8f71b (MD5) Previous issue date: 2005-01-31T00:00:00Z / This present piece aims to shed light on the various factors that influence relationship closeness. The literature review encompasses marketing channels, TCE, relationship marketing and industrial marketing literature. This review has identified that trust performs a key-role and, therefore, any research should explore the trust concept, its underlying factors and the consequences of trust to relationship continuity. The methodology applied to run the research was built in two steps: the first one (qualitative) included indeep interviews with 12 apparel retail product managers. The second step (quantitative) included structural equation modeling and multiple regression techniques applied on survey data collected from 154 product managers. The qualitative research and the theory analysis supported the proposition of the constructs of trust, commitment, intention to stay and trust antecedents, all of them included during the model building process. The model was tested and not only results for the entire sample were analysed, but for the various retail formats represented in this research. Based on results, a set of suggestions to suppliers is recommended in order to improve relationships, specifying aspects that must be managed to develop and maintain trust for each retail format. / Este trabalho procura contribuir para o esclarecimento dos diversos fatores que influenciam a proximidade de um relacionamento. A sistematização do conhecimento foi realizada através do exame da literatura de canais de marketing, economia dos custos de transação, marketing de relacionamento e marketing industrial. Esta revisão possibilitou identificar que a confiança ocupa um papel central no relacionamento, sendo fundamental investigar em profundidade os seus fatores antecedentes, bem como seus impactos sobre a intenção à continuidade do relacionamento. A metodologia empregada na operacionalização da pesquisa foi realizada em duas fases: a primeira fase (qualitativa) incluiu a realização e análise de entrevistas em profundidade junto a uma amostra de 12 gerentes de produto de organizações do varejo de vestuário. A segunda fase (quantitativa) utilizou técnicas de modelagem de equações estruturais e de regressões múltiplas a partir de dados coletados através de questionários respondidos por 154 gerentes de compras. O exame da literatura e da pesquisa qualitativa possibilitou a delineação dos construtos confiança, compromisso e intenção à continuidade, e o levantamento dos aspectos determinantes da confiança. Esses conceitos foram utilizados na construção de um modelo teórico, testável empiricamente. A modelagem quantitativa não contemplou apenas os resultados da amostra como um todo, mas também detalhou os resultados para os diferentes formatos varejistas que estão representados na pesquisa. Os resultados foram confrontados com a teoria analisada, e, a partir das conclusões, são sugeridas diversas recomendações aos fornecedores para refinar o atendimento de cada formato varejista.

Textilindustrin har en omfattande negativ påverkan på miljön och konsumenters köpbeteende är en del av detta problem. Konsumenter påverkar mer än vad de är medvetna om genom vad de väljer att konsumera och hur mycket de inhandlar. Då kunden spelar en sådan stor roll i den faktiska miljöpåverkan väljer denna rapport att fokusera på kundbeteendet ur ett hållbarhetsperspektiv. Det finns ett tydligt gap mellan konsumenters attityd och beteende när det kommer till att konsumera kläder hållbart. Rapportens utgångspunkt är därför en studie av Hiller Connell (2010) gällande attityd-beteendegapet hos konsumenter när det kommer till just hållbar klädkonsumtion. Hiller Connell påvisar sex barriärer som hindrar konsument från att handla hållbara klädesplagg. Dessa hinder är konsuments kunskap och attityd gällande hållbarhet samt tillgänglighet av föredragna produkter, ekonomiska resurser, detaljhandelsmiljö samt rådande samhällsnormer. För att kunna undersöka detta gap och dess bakomliggande orsaker har data samlats in i genom garderobsanalys, som främst påvisar konsuments faktiska beteende. I kombination med en semistrukturerad intervju, som främst indikerar konsuments attityd till hållbar klädkonsumtion. Denna studie har genomförts på tio kvinnor i åldern 25 till 35. Analys av resultatet visar att barriärerna (Hiller Connell, 2010) även är påtagliga för denna studies respondenter. Det kan även konstateras att alla hinder är olika påtagliga för olika deltagare samt att typ av plagg påverkar detta. Denna studie finner att dessa hinder kan påverkas olika beroende på om plagg är miljömärkt, begagnat eller av bättre kvalité. Studien finner även ytterligare ett påtagligt hinder hos respondenter, nämligen deras eget engagemang till att konsumera kläder mer hållbart. / The textile industry has a negative impact on the environment and consumer behaviour when shopping for clothes is a part of this problem. Consumers affect more than they are aware of when choosing what and how much to consume when it comes to clothes. Therefore the way customers consume is a huge part of the impact the textile industry has on the environment. Because of this, the paper focuses on consumer behaviour from a sustainability perspective. It has been found that there is a gap between attitude towards consuming clothes that are sustainable and the actual behaviour. This paper draws on findings from a study by Hiller Conner (2010) that has studied the attitude-behaviour gap and have identified barriers that can affect it. These barriers include customer knowledge and attitude towards sustainability, availability of preferable products, customers economic resources, retail environment and social norms. In order to examine this gap and the reasons behind, data were collected through observations of consumers wardrobe to explore the actual behaviour when it comes to buying clothes. Furthermore, interviews and talking about the attitude towards their consumption of clothes were made. This study was made with the help of ten women between the age of 25 to 35. The findings shows that the barriers are in fact relevant. It is also found that they are not equally significant for all of the participants. Furthermore this study shows that the barriers are affected depending on what type of sustainable garment is consumed. As it is found a difference when buying garments that have eco-labels, secondhand or of better quality. This study also found an additional significant barrier among the respondents, their own engagement to consuming more sustainable clothes.

Made available in DSpace on 2015-05-08T14:53:30Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1228003 bytes, checksum: ecee90ab4abb959d946fe2e48d182219 (MD5) Previous issue date: 2011-08-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This thesis evaluates the use of production planning and control (PCP) in a sample of five small business apparel clothing based in Fortaleza. This is a descriptive and exploratory character. The research was done in small businesses, in accordance with the criteria of similarity of the productive process and organizational structure as well as the willingness to respond with any information necessary for the preparation of the work. Collecting information and data provided through structured interviews, questionnaires, covering topics related to the object of study. The results showed that: a) the companies structure their production system formally, using a "mix" of techniques involving those related to JIT and MRP system, strategically tailored to their realities; b) as regards the commercial area, the studied organizations are required to produce various collections during the year, each absorbs a portfolio of products with differentiated participation in the composition of production, considering color, size, accessories, and other, resulting from fluctuations in demand generated by natural aspects such as seasons, fashion trends and competitive actions that work directly or indirectly in setting up a business strategy that has the CFP a technique of rare importance in competitive reality, interfering so in production scheduling; c) companies use the faction and outsourcing in some stages of the production process, in order to meet the demand, in fact, there are large interference in production scheduling. Finally, the garment segment has specific features that require a robust PCP that can adjust to the characteristics of the sector, the lack of this technique generates consequences in bulk or in the diversification of products. The companies studied, although using the CFP system, some already computerized, not yet freed from manual control planning and production scheduling. / Esta dissertação avalia a utilização do Planejamento e Controle de Produção (PCP) em uma amostra de cinco pequenas empresas de confecções de vestuário sediadas em Fortaleza. Trata-se de uma pesquisa de caráter descritivo e exploratório. A pesquisa foi feita em empresas de pequeno porte, segundo os critérios de similaridade do processo produtivo e estrutura organizacional, bem como a disponibilidade em responder as informações necessárias para a confecção do trabalho. A coleta de informações e dados deu-se através de entrevistas estruturadas, mediante a aplicação de questionário, abordando temas relacionados ao objeto de estudo. Os resultados demonstraram que: a) as empresas estruturam o seu sistema de produção formalmente, utilizando um mix de técnicas envolvendo aquelas relacionadas ao sistema JIT e MRP, estrategicamente adaptadas às suas realidades internas; b) no que se refere ao atendimento à área comercial, as organizações estudadas são obrigadas a produzir várias coleções durante o ano, cada uma absorve um portfólio de produtos com diferenciada participação na composição dos lotes de fabricação, considerando cor, tamanho, acessórios, e outros, resultante das oscilações da demanda gerada por aspectos naturais, como estações do ano, tendências da moda e ações da concorrência que atuam direta e indiretamente na configuração de uma estratégia comercial que tem no PCP uma técnica de rara importância na realidade competitiva, interferindo assim na programação da produção; c) as empresas utilizam a facção e a terceirização em algumas etapas do processo de produção, para atender à demanda, com efeito, há grande interferência na programação da produção. Por fim, o segmento do vestuário possui especificidades que exigem um PCP robusto que possa se ajustar às características do setor, a inexistência desta técnica gera consequências no volume ou na diversificação dos produtos. Nas empresas estudadas, embora utilizem o sistema de PCP, algumas já informatizadas, ainda não se libertaram do controle manual do planejamento e da programação da produção.

O estudo apresenta uma análise sobre as trajetórias de Progressão Industrial em empresas/setores produtivos de países em desenvolvimento que participam de cadeias globais de formação de valor. Para isto são estudadas as cadeias produtivas do complexo têxtil-vestuário em Honduras e no Brasil. A análise usa as abordagens de Cadeias de Formação de Valor - Global Commodity Chains, assim como os modelos de Industrial Upgrading e a tipologia de Modernização Industrial. Estas abordagens julgaram-se complementares para a construção do referencial teórico do estudo. Em Honduras a pesquisa focalizou o caso das empresas maquiladoras de roupa, no Brasil estudaram-se as cadeias lideradas por empresas brasileiras que atuam no mercado nacional e internacional. “Estudos de Casos Múltiplos” foi a metodologia escolhida para a realização da pesquisa de campo, em função da necessidade de estudar casos complexos em contextos diferenciados. A reflexão final conclui que há diversos caminhos de inserção nas cadeias produtivas globais para as empresas dos países em desenvolvimento. Os avanços em termos Progressão Industrial para as empresas que participam dessas cadeias são limitados não só por aspectos tecnológicos ou de habilidades da força de trabalho local se não também pelas regulamentações do comércio internacional. Os acordos preferenciais e as barreiras comerciais são fundamentais para determinar as relações entre as empresas líderes e as subcontratadas, assim como a estrutura e a governance das cadeias produtivas globais. Mas também conclui-se que é possível uma inserção no mercado internacional menos dependente das empresas dos países centrais, que é através de cadeias lideradas por empresas dos países em desenvolvimento, utilizando para isso estratégias de inovação tecnológica, de gestão e em design e investimentos na valorização de marcas, atividades que geram maior valor agregado e permitem sua apropriação. / Abstract: The thesis is an analysis about the ways of the industrial upgrade in productive companies/sectors of developing countries which are included in global value chains. It was selected the productive chains of the textile/apparel sector in Honduras and Brazil. The analysis uses the approaches of global value chains and global commodity as well as the patterns (models?) of industrial upgrading and the typology of industrial modernization. These approaches were considered important to the theoretical references of the study. In Honduras, the research focus was on the dressing “maquilas”. In Brazil the focus was on those chains leaded by Brazilian companies acting both in the national and international market. It was chosen the multiple study case methodology to the field research due to the complexity of the cases in different environments. It was concluded that there are several ways for a developing country company to be inserted in the productive global chains. It is limited the development in terms of industrial upgrading for those companies which participate in these chains, not only by technological and manpower aspects but by the international commerce regulatory framework. The commercial barriers and the preferential agreements are fundamental to determine the relations between the leading companies and the sub-contracted ones as well as the structure and the governance of the global productive chains. Otherwise, the study shows that by using strategies as: technological and management innovation; design and investments in the valuation of trademarks, the companies from developing countries can get international markets because these strategies aggregate more value and facilitate their appropriation. Resumem: Este estudio presenta el análisis de las trayectorias de Avance Industrial en empresas y sectores productivos de países en desarrollo que participan de cadenas globales de formación de valor, para el cual se estudian las cadenas productivas del complejo industrial textil-vestido en Honduras e en Brasil. Para la construcción del marco teórico se utilizan los modelos de Cadenas de Formación de Valor - Global Commodity Chains, de Industrial Upgrading y la topología de Modernización Industrial. En Honduras se investigaron las empresas maquiladoras de ropa y en Brasil las cadenas lideradas por empresas brasileñas que actúan en el mercado nacional y en el internacional. Se escogió la metodología de “Estudios de Casos Múltiples” para realizar la investigación de campo, debido a la necesidad de analizar casos complejos en diferentes contextos. Se concluye finalmente que hay diversos caminos para la participación de las empresas de los países en desarrollo en cadenas productivas globales y que los avances en términos de Avance Industrial para estas empresas son limitados, no solo por aspectos tecnológicos o por la falta de habilidades de la fuerza laboral local, sino además por las leyes del comercio internacional. Los tratados de preferenciales y las barreras comerciales son determinantes fundamentales de las relaciones entre las empresas líderes y las subcontratadas, de la composición y de la estructura de poder en dichas cadenas productivas globales. Pero se concluye además, que hay posibilidades de participar en el mercado internacional de forma menos dependiente de las empresas de los países desarrollados y que esto puede ser alcanzado en cadenas productivas lideradas por empresas de los países en desarrollo, si estas implementan estrategias de innovación tecnológica y de gestión, con inversión en diseño y en la valorización de marcas originales pues son estas, pues son estas las actividades que generan mayor valor agregado y posibilitan su apropiación

O dinamismo inerente a moda expõe as cadeias de suprimentos a um desafio constante: gerenciar a relação com múltiplos agentes envolvidos em um longo lead time produtivo, enquanto atendem aos anseios por novidades frequentes no ponto de venda. A Cadeia Produtiva Têxtil e de Confecção (CPTC) se antecipa, em até dois anos, nas apostas de tendências e direciona às suas confecções um fluxo empurrado de produtos originais em formas, matérias, cores e estampas. Contudo, é no varejo que o êxito, ou insucesso, de uma coleção fica nítido e tem seus maiores impactos de incerteza. Em sentido contrário, o fast fashion ganha notoriedade por resolver esta problemática, encurtando ciclos produtivos e postergando acabamentos de produção, em uma cadeia de suprimentos que atende às solicitações do varejo, com trocas constantes de informação. Este modelo de negócios se torna, na revisão bibliográfica, um bom exemplo de aplicação das práticas de Gestão da Cadeia de Suprimentos (GCS) na moda, com exemplos recorrentes de marcas do Reino Unido, Suécia, Estados Unidos, Itália e Espanha. Surge, então, o interesse em verificar como interagem os agentes das CPTC do Brasil, comparando coleções programadas e de moda rápida, e se conseguem aplicar as diretrizes da GCS. Um estudo de casos múltiplos em 4 empresas, sendo 2 em modelo tradicional e 2 fast fashion, leva a resultados que confirmam a literatura nas práticas varejistas, enquanto diferem, especialmente nos métodos produtivos, levando a indagações sobre a adaptação dos parâmetros internacionais ao cenário local / The inherent dynamism of fashion exposes supply chains to a constant challenge: managing the relationship with multiple agents involved in a long productive lead time, while meeting the yearnings for frequent novelties at the point of sale. The Textile and Apparel Production Chain (TAPC) anticipates trends, within two years, and directs to their factories a flow of original products into shapes, materials, colors and prints. However, it is in retail that the success, or failure, of a fashion collection becomes clear and has its greatest impacts of uncertainty. On the other hand, fast fashion is notorious for solving this problem, shortening production cycles and postponing production finishes, in a supply chain that responds to retail requests, with constant information exchanges. This business model becomes, in the bibliographic review, a good example of applying the practices of Supply Chain Management (SCM) in fashion, with recurring examples of brands from the United Kingdom, Sweden, the United States, Italy and Spain. Arises interest in checking how the TAPC agents of Brazil interact, comparing traditional and fast-fashion collections, and whether they are able to apply the guidelines of the SCM. A multiple case study in 4 companies, 2 in a traditional model and 2 fast fashion, leads to results that confirm the literature in retail practices, while differing, especially in productive methods, leading to inquiries about the adaptation of international parameters to the local scenario

The overall economic development during the nineteenth and twentieth century has left us with an interconnected global society. However, the pollution does not adhere to the boundaries of nation-states. Therefore, the sustainability issue calls for holistic solutions on all levels of society, from individuals to states, large NGOs, and in particular the companies that produce the goods we consume. Corporate initiatives on this matter are usually referred to as Corporate Social Responsibility, or CSR. Many large corporations have been under scrutiny from different stakeholders ever since the early 1990’s and it is no longer possible for them to neglect their responsibility for i.e. pollution or human rights. However, smaller actors do not receive as much attention as their larger competitors, due to lower stakeholder awareness. With this background, this master thesis aims at investigating how small to medium-sized enterprises (SMEs) within the apparel industry in Sweden perceive their opportunities and challenges when working with CSR in their global supply chain. Thus, the thesis hopes to help bridge a scientific gap, and also connects to Supply Chain Management, SCM. This was accomplished through a literature review that identified and categorized different aspects of the problem. Following this, a multiple-case study with eight different brands was carried out, interviewing representatives from the organizations. The results show, among other things, that for SMEs, top management and/or owner values and commitment are of significant importance. This is in line with the literature. On the other hand, aspects like difficulties with language and cultural barriers were not an issue, contrary to the current academic research on SMEs. This was said to be due to the organizations extensive implementation or use of social capital through long-lasting business relations, which is another characteristic of the SME sector identified by the literature. Existing industry initiatives and cooperation between brands can work, but external help to manage these projects is essential for their success. Available Environmental Management Systems (EMS) on the other hand are often considered too expensive, time-consuming or unknown to end-consumers to be implemented. On the contrary, harsher government regulation and enforcement, both in Sweden as well as in the production countries are advocated. This is particularly noticeable, since generally, private sector representatives tend to be against government regulations. / Mistra Future Fashion

Purpose: The purpose of this paper is to investigate key success factors of a business model for digitally enhanced and demand driven manufacturing of personalised apparel products. Through the investigation of a questionnaire and two focus group discussions the research outlines the co-creation of customers and the company when personalising an apparel productafter individual requests. Furthermore, it examines the relationship and impacts of service experiences towards the customer journey of value-adding personalisation. Methodology: This study is based on a mixed-method design. The empirical data weregathered through an online questionnaire, which reached out to 183 participants. Furthermore, the data were collected from two focus group discussions with seven students in total. The  discussions were transcribed, coded and analysed using a comparative analysis approach. The main limitations of the research are the limited amount of questionnaire participants and focus groups as well as the focus on personalisation services regarding apparel products. Findings: The findings of the analysis point out that in order to establish a beneficial demand driven business model for the personalisation of apparel products, a company has to adopt factors such as raising awareness, ensure value-adding integration, ideal information sharing, straightforward operation, incorporate customer’s knowledge, customer satisfaction, enablevaluable personalisation as well as consider customer’s emotion. Additionally, the results illustrate that service experiences have an impact on the customer journey of a personalisation. Contribution: This paper contributes to the academia by investigating a framework for ther elationship between a customer journey and the service experiences while co-designing a product with a company. Practical contributions are made by investigating key success factors for digitally enhanced, demand driven manufacturing of personalised apparel products and by giving new insights in the integration of customers when using the service of personalisation. The generated framework and the key success factors can be principle guidelines for entrepreneurs and established businesses as well as for future investigations.

This dissertation studies one of the newest tools in environmental policy in the developing world context - that of voluntary environmental programmes (VEPs). Developed and promoted in the past few decades by policy practitioners looking to regulate environmental pollution without saddling enterprises and governments with high regulatory costs, VEPs remain vastly under-studied, especially when compared with market instruments and the long-standing command and control approach. Fundamental questions such as who the likely participants are, why firms would voluntarily take on added costs of environmental improvement, and whether any financial and environmental benefits arise from participation remain largely unanswered. This gap in the literature is particularly severe for the case of developing countries. While VEPs in general and ISO 14001 in particular have rapidly increased across the developing world, the understanding of their implications in the academic literature trail far behind. This dissertation aims to fill some of this gap in the existing literature by using unique firm level data and applying rigorous empirical micro-econometric methods to analyse the adoption of the ISO 14001 international voluntary scheme in Thailand. The study focuses on three core manufacturing industries - food and beverages, textiles and wearing apparel, and electronics and electrical appliances, chosen to represent three main types of manufacturing activities in the country. The study finds that both macroeconomic and industry-specific factors influence firms' participation in the ISO 14001 scheme. It also finds that the degrees of environmental impact from programme adoption vary by industry, and that although participation in the programme requires non-trivial commitments of the firm's resources, participating firms are not placed at a financial disadvantage when compared with non-adopting firms.

By measuring intentions to purchase, this research gives insight into environmental attitudes, pressures to purchase environmentally friendly apparel, factors that inhibit environmentally friendly apparel purchasing, awareness of environmentally friendly apparel purchase options, and marketing insight into the eco-friendly consumer. The theory of planned behavior (TPB) was used to assess consumer purchasing intentions for environmentally friendly apparel. The TPB consists of a three-pronged measurement: individual attitudes, subjective norms, and perceived behavioral control. Individual attitudes were gauged on three dimensions which included environmental attitudes, demographic patterns, and environmentally friendly apparel purchase intentions. Subjective norms involve social pressure to engage in eco-friendly behavior, perceived individual environmental impact, and desire for uniqueness in dress. Finally, perceived behavioral control was studied through previous environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel. The results revealed that individual environmental attitudes, social pressure to behave environmentally friendly, perceived individual environmental impact, desire for uniqueness in dress, past environmentally friendly apparel purchases, accessibility of environmentally friendly apparel purchase options, and cost of environmentally friendly apparel all have an impact on intentions to purchase environmentally friendly apparel. The variable with the strongest relationship to intentions was social pressure. A demographic profile of intent to purchase environmentally friendly apparel, however, was not possible with this sample. This indicates there is not specifically one type of person who purchases environmentally friendly apparel.