Abstracts in English and Afrikaans / There is a growing recognition of the role internal communications play in the overall functioning of an organisation. Scholars link effective internal communications with business performance and in the context of a government institution it means that in order to improve service delivery they must pay attention to the effectiveness of their communication practices. To execute its mandate effectively the Government Communications and Information systems (GCIS) as an entity responsible for managing communications on behalf of government has to ensure that it leads by example in this regard. The purpose of this study is to explore and describe communication experiences of GCIS employees. To answer the research question a cross-sectional survey of n=40 randomly selected employees was conducted at the GCIS head office. The survey resulted in initial findings which were further explored by interviewing nine (n=9) purposefully selected individuals. Results indicate that employees are satisfied with communications in general. Evidence suggests that not all communication channels are considered reliable however, perceptions of trust or reliability regarding channels is influenced by an inherent culture at the GCIS that equates authority and rank with trust. Concerns were raised with official channels in particular which are perceived as slow, outdated and irrelevant, blamed in part on bureaucratic processes. Findings show that there is a strong positive relationship between communication satisfaction and job satisfaction in line with findings from other studies. This underscores the importance of effective internal communication practices in state institutions. If communication is effective, evidence suggests that it will lead to employee job satisfaction. It is therefore recommended that the GCIS conducts a strategic review of its internal communication systems and practises in order to evaluate their effectiveness in helping to achieve communication goals of the organisation. A follow up study be conducted at the GCIS to measure the implementation of recommendations made in this study. Furthermore, research is recommended within the government sector as this will provide a holistic view of communication experiences within state institutions in South Africa, in particular the influence of bureaucratic systems. / Daar word toenemend erkenning gegee aan die rol wat interne kommunikasie speel in die algemene funksionering van 'n organisasie. Geleerdes koppel effektiewe interne kommunikasie met ondernemingsprestasie, en in die konteks van 'n regeringsinstelling beteken dit dat hulle, ten einde dienslewering te verbeter, moet let op die effektiwiteit van hul kommunikasiepraktyke. Om sy mandaat effektief uit te voer, moet die Regeringskommunikasie- en Inligtingstelsels (GCIS) as 'n entiteit wat namens die regering verantwoordelik is vir die bestuur van kommunikasie verseker dat dit 'n voorbeeld hiervan is. Die doel van hierdie studie is om kommunikasieervarings van werknemers van GCIS te verken en te beskryf. Om die navorsingsvraag te beantwoord, is 'n deursnee-opname van (n=40) lukraak geselekteerde werknemers by die GCIS-hoofkantoor gedoen. Die opname het gelei tot aanvanklike bevindings wat verder ondersoek is deur nege (n =9) onderhoude met doelgerigte geselekteerde onderhoude. Die resultate dui daarop dat werknemers oor die algemeen tevrede is met kommunikasie. Bewyse dui daarop dat nie alle metodes as betroubaar beskou word nie, maar dat persepsies van vertroue of betroubaarheid ten opsigte van kanale beïnvloed word deur 'n inherente kultuur by die GCIS wat gesag en rang met vertroue vergelyk. Daar is ook kommer uitgespreek met amptelike kommunikasiekanale wat gesien word as stadig, verouderd en irrelevant, en deels die skuld op burokratiese prosesse. Bevindinge toon dat daar 'n sterk positiewe verwantskap bestaan tussen kommunikasiebevrediging en werkstevredenheid, in ooreenstemming met bevindings van ander navorsers. Dit onderstreep die belangrikheid van effektiewe interne kommunikasiepraktyke by staatsinstellings. As kommunikasie effektief is, dui die getuienis daarop dat dit tot werkstevredenheid van die werknemers sal lei. Daarom word aanbeveel dat die GCIS 'n strategiese oorsig van sy interne kommunikasiestelsels en -praktyke uitvoer om die doeltreffendheid daarvan te evalueer om die organisasie se kommunikasiedoelwitte te bereik. n Opvolgstudie word by die GCIS uitgevoer om die implementering van die aanbevelings wat in die studie gemaak is, te meet. Verder word navorsing binne die owerheidsektor aanbeveel, aangesien dit 'n holistiese siening bied van kommunikasie-ervarings binne staatsinstellings in Suid-Afrika, veral die invloed van burokratiese prosesse. / Communication Science / M.A. (Communications)

The aim of this research is to shed more light on an aspect identified as a gap in knowledge in the literature; the use of a social networking service as knowledge sharing platform. More specifically, this research sets out to establish if the social networking service Twitter could be used as knowledge-sharing platform in small South African businesses in the Western Cape. A mixed method research design is used. This includes gathering data through questionnaires as well as conducting semi-structured interviews for case study participants. The sample comprises 122 questionnaire participants together with 14 semi-structured interview participants across three small businesses located in the Western Cape Province. Although it is apparent from the study conducted that small businesses are not yet willing to forego traditional platforms such as Email to use Twitter exclusively as a knowledge sharing tool, the researcher proposes a case for using Twitter, which he believes, could take the most advantage of the functions Twitter brings to a small business operation. / School of Computing / M. Sc. (Computing)

Syfte: Syftet är att studera hur sättet att kommunicera mellan chef och medarbetare påverkats, där flertalet anställda till följd av COVID-19 fått ställa om och arbeta på distans. Metod: Studien är genomförd som en kvalitativ enfallsstudie med tvärsnittsdesign, på ett finansbolag beläget i Västra Götaland. Frågeställningen besvaras genom analyser av data som samlats in genom personliga, semistrukturerade intervjuer med chefer och medarbetare. Resultat: En mer relationsinriktad ledarskapsstil tenderar att skapa bättre förutsättningar för en bra kommunikation på distans, jämfört med den mer målinriktade ledarskapsstilen. Kommunikationsverktyg är väsentliga för distansarbete och de finns alltid tillgängliga för medarbetaren. Är de verktyg som används inte anpassade efter organisationens situation, påverkas flödet av kommunikation och således om det är envägs- eller tvåvägskommunikation. Däremot inser användaren i samband med distansarbete befintliga verktygs fulla potential. Arbete på distans ställer i grunden inte mycket högre krav på medarbetarna utöver att de ska kunna arbeta självständigt och jobba minst lika effektivt, samt att personen även ska kunna ta ett större eget ansvar. Sätten och möjligheterna att kommunicera begränsas på distans, vilket innebär att samtliga kontinuerligt arbetar gemensamt för att upprätthålla en väl fungerande kommunikation. Chefen har definitivt ett högre ansvar att leda en grupp när den är splittrad, det är inte enbart en persons ansvar att upprätthålla en väl fungerande kommunikation. Förslag till framtida studier: Rekommendationen är att studera flertalet organisationer som inte omfattas av samma lagkrav och där personalstyrkan varit densamma sedan omställningen till distansarbete. På så sätt går det jämföra skillnaden mellan organisationer där alla haft en god kommunikation redan innan omställningen. Genom en kvalitativ studie finns möjlighet att täcka in större antal medarbetare för att få annat perspektiv på hur hela organisationen betraktar kommunikation och återkoppling i ett ledarskap på distans. / Purpose: The purpose is to study how the way to communicate between manager and employee is affected, where the majority of employees due to COVID-19 have had to adjust to the situation and telework. Method: The study is performed as a qualitative, cross-sectional designed single case study, at a financial company located in western Sweden. The questions for this study were answered through data analysis collected through personal, semi-structured interviews with supervisors and employees. Result: Human-oriented leadership tends to create better conditions for a well working communication in teleworking, compared to task-oriented leadership. The tools for working and communication are essential but also always available for the employee. If the tools in use are not adopted for the needs of the organization, the flow of the communication is affected and thus also the feedback. On the other hand the user during teleworking becomes more aware of the tools’ full potential. Teleworking basically doesn’t demand more of the employees other than being able to work independently and at least as efficiently, as well as taking more self responsibility. The ways and possibilities for communicating are limited while teleworking, which means that all involved continuously need to work mutually to obtain a well working communication. The manager definitely has a higher responsibility to manage a divided team but it’s not solely one person’s onus to obtain the communication. Suggestions for further studies: The recommendation is to study multiple organizations, which are not bound to the same legal requirements and where the staff has maintained the same since the conversion to teleworking. That way differences can be compared between organizations where a well functioning communication was established even before the conversion. Through a qualitative study there is a possibility to cover a greater number of employees with the objective of receiving a different perspective on how the entire organization considers communication and feedback during a telecommuting management.

A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs). This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe. Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap. Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)

A dominant focus on organisational stakeholders is currently evident in both the literature and in practice since it is argued that the success of organisations is predominantly dependent on stakeholders’ perception of the organisation. This stakeholder emphasis is evident in the inclusion of a chapter on governing stakeholder relations in the King III report and the development of various stakeholder standards in South Africa, including corporate social investment, corporate governance, corporate citizenship, corporate sustainability and the triple bottom line. Despite the recognition of the importance and necessity of building and maintaining stakeholder relations in the literature, there is a dearth of research on how to actually build these relationships. The aim of this study was to address this shortcoming by proposing a generic, integrated approach to sustainable organisation-stakeholder relationship (OSR) building with strategic stakeholders whereby strategic stakeholder identification, OSR development and OSR maintenance, which are often studied independently, would be integrated in order to constitute a new unified model. This model will promote a sustainable OSR-building process for organisation-stakeholder partnership (OSP) development.The following three building blocks for such a model were proposed: a strategic communication foundation that promotes the integration of specific corporate communication functions that is practised from a two-way symmetrical communication perspective as the basis for effective OSR building; a theoretical foundation, which is an integration of Freeman’s stakeholder concept (1984) from a normative, relational viewpoint, Ferguson’s relational paradigm for public relations (1984) and Ledingham’s (2003) theory of relationship management, encapsulated by Grunig’s (1984) excellence theory, of which the proposed OSR-building model would be a pragmatic representation; and a conceptualisation of the OSR-building model where the actual phases of the OSR-building process would be proposed to provide step-by-step guidance for OSR building. This model promotes a partnership approach with strategic stakeholders, which is based on the proposition of an OSR development continuum, which implies that an OSR could grow in intensity over time, from a foundational OSR, mutually-beneficial OSR, sustainable OSR, to ultimate organisational-stakeholder partnerships (OSPs). This model was built from a corporate communication perspective, and subsequently highlighted the contribution of corporate communication in the organisation as an OSR-building function to ensure organisational effectiveness. This study provided an exploratory literature review to constitute a conceptual framework for OSR-building of which the principles of the framework would be further explored and measured in leading listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews to compose an OSR-building model that provides guidance on the process of OSR building on the basis of insights from theory and practice. / Ingevolge die argument dat die sukses van organisasies hoofsaaklik afhanklik is van die persepsies wat belangegroepe oor organisasies het, word ‘n dominante fokus tans op organisatoriese belangegroepe in die literatuur en praktyk geplaas. Die fokus op belangegroepe is sigbaar in die insluiting van ‘n hoofstuk oor die bou van belangegroepverhoudings in die King III verslag asook die ontwikkeling van verskeie belangegroepstandaarde in Suid Afrika, wat korporatiewe sosiale verantwoordelikheid, korporatiewe burgerskap, korporatiewe volhoubaarheid en drievoudige eindresultaat insluit. Ten spyte daarvan dat die belangrikheid en noodsaaklikheid van die bou en behoud van belangegroepverhoudings erken word in die literatuur, is daar ‘n tekort aan navorsing oor hoe om die verhoudings te bou. Die studie poog om dié tekortkoming aan te spreek deur middel van ‘n generiese, geϊntegreerde benadering vir volhoubare organisatoriese-belangegroepvershoudings (OBV) met strategiese belangegroepe voor te stel, waar strategiese belangegroep identifikasie, OBV ontwikkeling en OBV instandhouding, aspekte wat dikwels afsonderlik bestudeer word, geintegreer word in ‘n nuwe, verenigde model. Hierdie model sal ’n volhoubare OBV verbouiingsproses voorstel vir die ontwikkeling van organisatoriese-belangegroepvennootskappe. Drie boustene word vir die model voorgestel naamlik; ‘n strategiese kommunkasie fondasie wat die integrasie van spesifieke korporatiewe kommunikasie funksies vanuit ‘n twee-rigting simmetriese kommunikasie perspektief as basis vir die effektiewe bou van OBV insluit; ‘n teoretiese fondasie wat ‘n integrasie van Freeman (1984) se belangegroepkonsep van ‘n normatiewe, verhoudingsstandpunt, Ferguson (1984) se verhoudingsparadigma vir openbare skakelwerk en Ledingham (2003) se verhoudingsbestuursteorie insluit, omhul deur Grunig (1984) se uitnemendheidsteorie, waarvan die voorgestelde OBV model ‘n praktiese voorstelling sal wees; en ‘n konseptualisering van OBV-verbouing wat die fases van die OBV proses sal stipuleer om stap-vir-stap riglyne vir die bou van OBV voor te stel. ‘n Vennootskapsbenadering met strategiese belangegroepe word voorgestel deur die model, wat gebaseer is op die proposisie van ‘n OBV ontwikkelingskontinuum, wat impliseer dat ‘n OBV oor tyd in intensiteit kan groei van ‘n basiese OBV, wedersydse voordelige OBV, volhoubare OBV tot ‘n uiteindelike organisatoriese-belangegroepvennootskap. Die model is gebou uit ‘n korporatiewe kommunikasiestandpunt, wat gevolglik die bydrae van korporatiewe kommunikasie in die organisasie as ’n OBV-verbouingsfunksie om organisatoriese effektiwiteit te verseker, beklemtoon. Die studie bied ‘n verkennende literatuurstudie om ’n konseptuele raamwerk vir OBV-verbouing daar te stel, waarvan die beginsels van die raamwerk verder verken en gemeet is in gelysde Suid-Afrikaanse organisasies deur middel van ‘n kwantitatiewe web-gebaseerde opname en een-tot-een onderhoude om ’n OBV-verbouingsmodel te ontwikkel wat riglyne vir die proses van OBV-verbouing bied, gebaseer op beide teoretiese en praktiese insigte. / Communication Science / D. Litt. et Phil. (Communication)

In 1995 a participatory research project was undertaken in the Gauteng Welfare Deparbnent by two outside researchers. The subject for the research was the management of change in the Gauteng Welfare Department. During the research, the researcher observed how the discouraged, apathetic and negative group became animated and empowered. On the basis of this observation, the researcher undertook to do a case study which reflects on the interactional process and cohesion which transpired within the participatory research process. / Social Science / M.A. Social Science (Mental Health)

In 1995 a participatory research project was undertaken in the Gauteng Welfare Deparbnent by two outside researchers. The subject for the research was the management of change in the Gauteng Welfare Department. During the research, the researcher observed how the discouraged, apathetic and negative group became animated and empowered. On the basis of this observation, the researcher undertook to do a case study which reflects on the interactional process and cohesion which transpired within the participatory research process. / Social Science / M.A. Social Science (Mental Health)