This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared against the older Goods-Dominant Logic of Marketing and Vargos’ and Luschs’ alternative Service-Dominant Logic of Marketing. The trends that have been observed are situated in the framework of Thomas S. Kuhn’s philosophy of science. The aim has been to make an analysis about which stage marketing is in its scientific revolution today. Kuhn’s philosophy has, as far as we know, never been examined with the chosen methodology. Further it has not been applied onto a social science either. The conclusion that has been drawn in the thesis is that marketing is dealing with anomalies at this moment. Therefore it is in a stage of crisis in its scientific revolution. Hence there is not a dominant paradigm in marketing currently. / Bakgrunden till uppsatsen är den debatt vilken pågått under snart 20 år fram till dags dato mellan marknadsföringsforskare gällande vilket grundläggande synsätt som vetenskapen bör ha. Forskning visar på att marknadsföringsdisciplinen under lång tid präglats av ett varucentrerat synsätt som har sitt ursprung i nationalekonomin. I debatten tydliggör forskarna för de brister som de finner med det varucentrerade synsättet och särskilt gällande det förhållningssätt synsättet har till service och tjänster. Undersökningen har sin utgångspunkt i den fråga några forskare ställer sig gällande om ett paradigmskifte kan vara på gång inom marknadsföringsdisciplinen. Frågan ställer vi mot det alternativa synsätt Stephen Vargo och Robert Lusch utvecklat. De är inte de enda forskare som utvecklat alternativa synsätt men deras utmärker sig på två sätt. Dels genom att service istället för varor är grundstenen i synsättet dels den aggregerade nivån på deras resonemang. Vi ställer oss frågan vilket som är det rådande paradigmet inom marknadsföringsdisciplinen idag. Är det Vargos och Luschs nya servicecentrerade synsätt Service-Dominant (S-D) Logic of Marketing, eller det äldre varucentrerade som de benämner Goods-Dominant (G-D) Logic of Marketing? Eller kanske något annat? Frågeställningen ställs utifrån Thomas S. Kuhns vetenskapsfilosofi vari paradigm är det mest centrala begreppet. Vidare syftar vi till att påvisa i vilken av faserna i den vetenskapliga revolution som marknadsföringsdisciplinen är i idag. Undersökningen har främst en deduktiv ansats, där grunden utgörs av en omfattande litteraturstudie. Kuhns vetenskapsfilosofi och alla de faser som ingår i den vetenskapliga utvecklingen som han kallar för vetenskapliga revolutioner fungerar som en metateori. Vidare redogörs det även för de karakteristiska dragen i G-D Logic och S-D Logic. Metodvalet är kvalitativt då vi syftar till att ge en ögonblicksbild av rådande synsätt vilket stämmer väl överens med kvalitativa metoders styrkor. Tio informanter inom urvalet intervjuades rörande deras synsätt kring områden som marknadsföringsämnet består av. Analysen byggs sedan upp i två steg. Informanternas svar analyseras utifrån G-D Logic och S-D Logic för att se om informanternas synsätt omfattas av dem eller om något annat synsätt är tydligt. De tendenser vi finner i informanternas synsätt analyserar vi sedan utifrån Kuhns vetenskapsfilosofi. Därefter var det möjligt att dra slutsatsen att marknadsföringsdisciplinen idag befinner sig i den vetenskapliga fasen kris som karakteriseras av anomalier. Vidare är inget synsätt dominant idag. Undersökningen har främst två målgrupper. Dels forskare inom marknadsföringsämnet där vi bidrar till den rådande debatten. Dels till andra samhällsvetenskapliga discipliner. Vi har inte kunnat finna att Kuhns filosofi har testas inom samhällsvetenskapen tidigare. Därigenom kommer undersökningen också med ett metodologiskt bidrag.

Submitted by Edileide Reis (leyde-landy@hotmail.com) on 2013-04-15T13:02:56Z No. of bitstreams: 1 Gilson.pdf: 19626817 bytes, checksum: 8e4c9b7b129f8413772174899c27310a (MD5) / Approved for entry into archive by Rodrigo Meirelles(rodrigomei@ufba.br) on 2013-05-09T17:47:05Z (GMT) No. of bitstreams: 1 Gilson.pdf: 19626817 bytes, checksum: 8e4c9b7b129f8413772174899c27310a (MD5) / Made available in DSpace on 2013-05-09T17:47:05Z (GMT). No. of bitstreams: 1 Gilson.pdf: 19626817 bytes, checksum: 8e4c9b7b129f8413772174899c27310a (MD5) Previous issue date: 2011 / O paradigma dominante da modernidade encontra-se em crise. Os avanços em diversas áreas científicas mostram que muitas certezas elaboradas desde a virada antropocêntrico-racionalista constituem-se em equívocos, necessitando ser re-elaboradas. O projeto de sociedade mais fraterna e igualitária não dá sinais de que irá se concretizar sob o influxo do capitalismo neoliberal. A tudo isto não é indiferente o direito, que vem sofrendo grande pressão da sociedade para que evolua em busca de resolver, de maneira mais rápida e eficaz, as novas demandas oriundas da pós-modernidade. No Brasil, esta resposta tem sido buscada através de restrições ao ambiente argumentativo processual, fazendo com que o processo judicial caminhe mais rapidamente para a constituiçao da imutabilidade das decisões judiciais, com cada vez menos espaço para a argumentação das partes litigantes. Percebe-se que está ocorrendo a desnaturação semântica do princípio razoável duração do processo, cada vez mais identificado com a celeridade processual e implementado através de políticas públicas de acordo e de fechamento das instâncias recursais. Tais medidas, no intuito de materializar a duração razoável do processo, positivada na Constituição Federal Brasileira através da Emenda n. 45/2004, podem significar uma perda de legitimidade do direito e das decisões judiciais, por conta da abreviação indevida do ambiente argumentativo processual, o qual representa a maior manifestação do princípio democrático na jurisdição. Urge, pois, analisar estas restrições ao ambiente argumentativo processual, verificando em que medida são desejáveis e necessárias à prestação jurisdicional em tempo razoável ou se representam uma ameaça à legitimidade do direito e de suas decisões, devendo ser evitada. / Salvador

Text in English / The question the researcher set out to answer during this research study was: "What is the Educational Focus of a Nursing College, when viewed within Bevis and Watson's Humanistic·Educative-Caring Curriculum Paradigm versus a Stimulus-Response Curriculum Paradigm?" To answer this question, an exploratory, descriptive and contextual study was undertaken. The population consisted of tutors employed at a College of Nursing. From this population a purposive sample was drawn. Data was collected by means of formal, semi-structured interviews and a questionnaire. Content analysis was used to analyse the data. It was found that during the first year of students' education and training, the Educational Focus of the College was on training but during the second year, the focus changed to the transitional phase. The transitional phase is situated between training and education. During the third and fourth year, the focus was also in transition, but the way students learn was at the training phase. / Health Studies / M.A. (Advanced Nursing Sciences)

The process control domain is intrinsically complex and dynamic. It has proved to be difficult to construct and maintain process control systems under the traditional software development methodologies. Object Orientation is the latest paradigm in software development. The reason for its widespread acceptance is that it allows the application of the principles of hierarchical structuring and component abstraction which is essential in building large systems. It also promotes component reusability which makes systems easier to maintain and modify. For the process control domain, these are important benefits. Furthermore, most process control systems have physical devices which can be modeled naturally as objects with the timing and performance issues of each object directly addressed. A Target System Reference Model which addresses various aspects of the process control domain is proposed within this dissertation. The objective is to provide a frame of reference within which a process control system can function. / Computing / M. Sc. (Computer Science)

Text in Afrikaans / Die kerk, in sy bree gesien, is tans in 'n 'nie-groei-kultuur' vasgeval. Daar is by min gemeentes 'n opregte las vir verlorenes te bespeur. Leiers het 'n gemaksone van professionalisme en instandhouding betree waar die groei van gemeentes me hoog op hul agenda geplaas word nie. Hierdie instandhoudingsingesteldheid en derhalwe 'n uitsluitlik na-binne-gerigte bedieningsfilosofie, het grootliks tot geringe groei en soms ook agteruitgang bygedra. Die omvangryke veranderinge in die samelewing gaan nie deur die kerk vrygespring word nie. Vandag kan kerke nie meer vanselfsprekend op die tradisionele ondersteuning en lojaliteit van mense sowel as die samelewing aanspraak maak nie. Die kerk is in 'n groot mate uitgeskuif en geniet nie meer dieselfde kollig as in die verlede nie. Groot 'kerklike grondgebied' is reeds afgestaan. Leiers is deel, en gevolglik ook 'n produk, van die huidige kerklike situasie waar belangeloosheid ten opsigte van gemeentegroei dikwels 'n algemene verskynsel is. Vanwee strukture soos die herder-kudde-model, is lidmate vir jare buite bedieningsgeleenthede gehou. Die bediening was as die verantwoordelikheid van leiers beskou. Die rol van lidmate is tans besig om groot veranderinge te ondergaan, aangesien gewone lidmate toenemend in dienswerk opgeneem word. Vrae wat reeds gevra word, is: Wat gaan die unieke rol van leiers in die toekoms wees? Wie is vir groei-inisiatief verantwoordelik? Die probleem waarmee leiers tans te make het, is hul behendigheid om die uitdagings en eise van 'n nuwe kerklike paradigma te ontmoet, veral in 'n mondering wat vir 'n uitgaande paradigma bedoel is. Baie kritiek word teen opleidingsmodelle gerig, maar wesenlik is die probleem in 'n gevestigde "mind-set" gesetel. Groeiende gemeentes wereldwyd toon dat hul leiers 'n sleutelrol in die groeipotensiaal van die gemeente speel en leiers van hierdie gemeentes het die voortou geneem om nuwe moontlikhede en modelle van leierskap uit te stal. Daar sal totaal nuut oor leierskap gedink moet word indien ons die groei van gemeentes ten doel het. In hierdie navorsing word leierskaptendense in die algemeen, asook leierskaptendense spesifiek in groeiende gemeentes, ondersoek. 'n Teorie vir 'groei-leierskap' word dan hieruit ontwikkel en aangebied. / The church is not experiencing a lot of growth at the moment. A number of congregations have no urge to find the lost ones. Growth is not a priority, due to leaders maintaining instead of expanding the congregation. This philosophy to maintain resulted into an inward practice which contributed to little growth, more seriously even a decline in total membership. The numerous changes experienced by the community at large will also fall the church to victim. The church has lost support simply because of a total lack in the so-called traditional loyalty and support. The church is no more the focus as in the past, it has been side-lined. The church has already lost greatly. Church leaders, as such products of the present day situation in the church, have been part of this culture of non-interest in the growth of the congregation. The typical evangelistic model of shepherd and flock left the ordinary members of the congregation out in the cold. The ministry was the responsibility of the church leaders, however the role of the ordinary members of the congregation is changing as they too are becoming more involved in ministry. Questions such as the following come to the fore: What is the unique role of church leaders going to be in future? Who's going to be responsible for growth inisiatives in the church in future? The problem facing church leaders of the day, is their total lack to meet the challenges and demands. The new evangelistic paradigm especially calls for an outgoing approach. Criticism has been given against the training of leadership but most probably the problem lies within their established mind-set". Globally, congregations which are experiencing large growth, has proved their leaders to play a paramount role in exploiting their growth potential. Such leaders were in the forefront of new leadership exhibiting the same qualities. If the growth of the various congregations is of importance, then the whole issue around leadership will have to be adapted and renewed. This research contains leadership tendencies in general, as well as leadership tendencies in growing congregations. A theory for "growth-leadership" will be developed and presented from this. / Philosophy, Practical and Systematic Theology / Th.D. (Practical theology)

Orientador: Clifford Andrew Welch / Resumo: Em diálogo com os paradigmas da questão agrária e do capitalismo agrário o presente trabalho procurou analisar a migração do meio urbano para o rural conhecido como fenômeno neo-rural ou novo rural que culminou na formação da Cooperativa dos Produtores Rurais de Juquitiba e Região (COOPJUQUI). Trabalhadores urbanos, alguns com raízes no campo, pois seus pais ou avós eram camponeses, mas, sobretudo, pessoas sem qualquer vínculo com o meio rural, isto é, que nasceram e viveram em grandes cidades, tem migrado para o campo com o objetivo buscar a satisfação pessoal e a qualidade de vida não proporcionada pelo espaço urbano. A vontade de viver com tranquilidade, de se reencontrarem consigo mesmos e com o outro, além do anseio por controlar o próprio tempo, tem motivado muitos habitantes citadinos a abandonar o meio urbano e suas profissões na cidade para trabalhar no campo em sintonia com a natureza como agricultores familiares. Estes novos rurais ou neo-rurais vem ocupando uma pequena área do Vale do Ribeira. Neste contexto, investigou-se como o processo vislumbrado na Europa, sobretudo a partir dos anos 80, tem se desenvolvido em Juquitiba, município com a maior área de Mata Atlântica preservada da Região Metropolitana de São Paulo. A metodologia empregada na pesquisa foi, sobretudo, empírica, associada ao levantamento de dados e bibliografias. Na realização da pesquisa de campo foram entrevistados 11 neo-rurais que se dedicam à fungicultura, uma das sete cadeias produtivas da c... (Resumo completo, clicar acesso eletrônico abaixo) / Mestre

Submitted by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-09-14T16:15:04Z No. of bitstreams: 1 arquivototal.pdf: 2412011 bytes, checksum: adf2606f46d74fde5f51bff921362506 (MD5) / Made available in DSpace on 2016-09-14T16:15:04Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2412011 bytes, checksum: adf2606f46d74fde5f51bff921362506 (MD5) Previous issue date: 2016-02-29 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / Human aging causes different decline in many cognitive function. Episodic processing, among all memory systems, shows to be the most affected along aging. The episodic memory is a subsystem of memory responsible for receiving and storing information about certain episodes or events, temporally dated, high lighting a spatiotemporal relationship between them. One way of assessing this construct would be using behavioral criteria for identifying information about what happening, where and when, which are the basic components of “What-Where-When” paradigm, or else, by proposing to replace the temporal component by context, “What-Where-Which” paradigm. Thus, the objective of this research was to analyze the effect of aging on episodic memory, assessed by two experimental paradigms, to study the correlation of these tests with classic measures of episodic memory. We used a sample with 70 volunteers, divided in two group: younger (N = 35, M = 22,74; SD= 2,99) and older (N = 35, M = 62,54; SD = 4,82) adults. The evaluation protocol was composed of: (i) test based on the paradigm "What-Where-When"; (ii) test based on the paradigm "What-Where-Which"; (iii) classic episodic memory tests; and (iv) a neuropsychological battery, the latter being applied only to the elderly group. The results showed that different episodic memory task apparently measuring something in common. Comparisons between group showed effective impairment associated with aging for all aspects evaluated by the test "What-Where-When", and the integration aspect was the component that suffered the greatest decline associated with age [F(1, 68)= 53,86; p < .001; η² = .442]. Other results showed that Free Recall also presented decline [F(1, 68)= 18,60; p < .001; η² = .215]. However, it was not found significant differences between groups for the task based on the paradigm "What-Where-Which". The findings of this study show that task-based paradigm "What-Where-When" and "What-Where-Which" are promising instruments for measurement of episodic memory. However, apparently the temporal aspect was more sensitive to detect possible changes related to age. / O envelhecimento humano provoca declínios em diversas funções cognitivas. O processamento episódico, dentro todos os sistemas de memória, demonstra ser um dos mais afetados durante a velhice. A memória episódica é um subsistema mnemônico responsável por receber e armazenar informações sobre determinados episódios ou eventos temporalmente datados, existindo uma relação espaço-temporal entre eles. Uma forma de avaliação desse construto seria através de critérios comportamentais para identificação de informações sobre o que aconteceu, onde e quando, sendo esses os componentes básicos do paradigma “Que-Onde-Quando”, ou então, por meio de outra proposta que substitui o componente temporal pelo contextual “Que-Onde-Qual contexto”. Diante disso, o presente trabalho objetivou analisar o efeito da idade sobre a memória de integração, mensurada por dois paradigmas experimentais, e estudar os correlatos destas tarefas com medidas clássicas de memória episódica. Para tal utilizou-se uma amostra de 70 voluntários, dividida em dois grupos: Adultos jovens - GA (N = 35, M = 22,74; DP= 2,99) e Idosos – GI (N = 35, M = 62,54; DP = 4,82). O protocolo de avaliação utilizado foi composto por: (i) Teste baseado no paradigma “Que-Onde-Quando”; (ii) Teste baseado no paradigma “Que-Onde-Qual contexto”; (iii) Testes clássicos de memória episódica; e (iv) uma bateria neuropsicológica, sendo essa última aplicada apenas ao grupo de idosos. Os resultados mostraram que as diferentes medidas de memória episódica utilizadas aparentemente estão medindo algo em comum. As comparações efetivamente mostraram haver comprometimento, associado ao envelhecimento, de todos os aspectos avaliados pelo teste baseado no paradigma “Que-Onde-Quando”, sendo a “integração” o componente que sofreu maior declínio proporcional associado ao aumento da idade [F(1, 68)= 53,86; p < .001; η² = .442]. Achados similares a esse também foram verificados para tarefa de Recordação Livre Imediata (testes clássico de memória episódica) [F(1, 68)= 18,60; p < .001; η² = .215]. Entretanto, não foi registrada diferença significativa entre os grupos para a tarefa baseada no paradigma “Que-Onde-Qual contexto”. Os achados do presente estudo evidenciaram que tarefas baseadas no paradigma “Que-Onde-Quando” e “Que-Onde-Qual contexto” são promissores instrumentos válidos de mensuração da memória episódica. Porém, aparentemente a proposta relacionada ao aspecto temporal mostrou-se mais sensível para detecção de possíveis alterações relacionadas à idade.

Cette thèse a pour but de mieux connaître les raisons pour lesquelles les jeunes s’engagent dans les Etudes. Elle se base sur le lien entre les finalités intellectuelle et pragmatique des Etudes (Tafani & Bellon, 2001) et les motivations intrinsèque et extrinsèque (Deci & Ryan, 1985, 1991). Les résultats nous montrent que les étudiants sont attirés par les deux finalités, éléments centraux de la représentation sociale des Etudes (études 1 et 2). En nous inspirant de l’étude de l’internalité, comme proposé par François (2004), l’utilisation du paradigme d’autoprésentation et du paradigme des juges (étude 3 et 4) de Jellison et Green (1981) confirme l’hypothèse d’une norme générale de motivation, équilibre entre motivation intrinsèque et extrinsèque. L’absence de survalorisation de la motivation intrinsèque s’explique à travers les valeurs sociales de jugement des différents types de motivation (étude 4). Un étudiant motivé extrinsèquement a autant de chances de réussir qu’un camarade motivé intrinsèquement, résultat retrouvé à travers la comparaison des résultats scolaires et le niveau de motivation exprimée (étude 5). La dernière étude confirme les aspirations intrinsèques et extrinsèques des étudiants. Notre étude a également mis en relief l’importance de la perspective temporelle (Forner, 1992) et a démontré une nouvelle fois la stabilité de la théorie du noyau central (Abric, 1976, 1987) et son aspect normatif (Moliner, 1995). Au-delà de l’avancée théorique qu’elle représente, cette thèse participe à répondre aux problématiques d’ordre éducationnel. Nous partageons quelques perspectives avec les professionnels de l’éducation et de l’orientation. / This thesis aims to better grasp the reasons why young people engage into Studies. It is based on the relationship between the intellectual and pragmatic purposes of Studies (Tafani & Bellon, 2001) and the intrinsic and extrinsic motivation (Deci & Ryan, 1985, 1991). The results show that students are attracted by both purposes, which are central elements of the social representation of Studies (studies 1 and 2). Inspired by the study of internality, as suggested by François (2004), the use of the paradigm of self-presentation and the paradigm of judges (study 3 and 4, Jellison & Green, 1981) confirms the hypothesis of a general norm of motivation, well balanced between intrinsic and extrinsic motivation. The absence of over-valorization of the intrinsic motivation is explained by the social values through the assessment of different types of motivation (study 4). An extrinsically motivated student has as much chance of success as his fellow student who is intrinsically motivated, as shown by the comparison of academic performance and level of motivation expressed (study 5). The latest study confirms the students’ intrinsic and extrinsic aspirations. Highlighting also the importance of time perspective (Forner, 1992), our study has once again demonstrated the stability of the theory of the central core (Abric, 1976, 1987) and its normativity (Moliner, 1995). Beyond the theoretical advances brought forward, this thesis helps addressing issues of educational policy. We share some perspectives with professionals in education and guidance counselling.

The profile the individual creates on social media can be likened to a digital panopticon. How this profilicity has developed is examined by reviewing seven texts concerning the creation of identity. After this, five paradigms emerge that map how profilicity has developed through history and how the profile has become a digital panopticon in a post-political society. The profile thus becomes a tool for strengthening the hegemony that prevails in society. / Profilen individen skapat på sociala medier kan liknas vid ett digitalt panoptikon. Hur denna profilicitet växt fram undersöks genom att sju källor rörande identitetens skapande gås igenom. Efter detta träder fem paradigm fram som kartlägger hur profiliciteten växt fram genom historien och hur profilen kommit att bli ett digitalt panoptikon i det postpolitiska samhället. Profilen blir således ett verktyg för att förstärka den hegemoni som råder i samhället.

Prospective memory (PM) refers to a person’s ability to remember to do something in the future. It is a complex behaviour that is essential for the daily functioning of young and old alike. Despite its importance in everyday life, few studies have sought to examine the role of personality on PM performance using a multi-trait multi-method approach in young adults. The current study aimed to investigate the differential roles of the Big 5 personality traits on event- and time-based PM performance using multiple measurement methods. In addition, the study aimed to add to the current PM and personality literature by addressing several of the identified methodological limitations of the literature as outlined by Uttl and colleagues (2013). Results demonstrated few strong relationships between PM subtypes (event and time-based) performance indicators, though performance on the lab-based event-based PM task was stronger than on the lab-based time-based PM task even after controlling for ongoing task performance. Participants were also found to perform better on lab-based rather than naturalistic PM tasks. Naturalistic and self-report PM measures were significantly related to each other, but not to lab-based PM. Regarding personality, the relationship between specific personality traits and PM performance differed depending on the PM subtype and/or measurement method being investigated with conscientiousness, memory aid strategy use, and substance use engagement being found to best predict self-reported PM errors in daily life. The current study demonstrated that each PM measurement method taps into different aspects of behavioural and cognitive functioning. Without the use of all three measurement methods, whilst also considering the individuality of the client, researchers and clinicians may be doing a disservice to individuals with true PM difficulties as they may overlook important factors contributing to their poorer performance. / Graduate