This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. The institution feature covers three developments occurring at the industry level, which are concentration, fragmentation and convergence. How these trends determine the way advertising professionals work is the main topic of this section. The findings show that especially due to extensive pressures from shifts of globalization and digitalization in recent years, an ongoing power struggle is taking place in all three institutional trends. The second feature is technology, in which the focus is to understand how technology shapes the way professionals interact with consumers. Interviewees were well aware of the increasing need to construct an interactive and participatory environment for brands and consumers. However, one should not be naïve and celebrate the powerful role of the consumers, nor assume that all advertising agencies are fully capable of harnessing digital technology. Organization is the third feature, where attention is paid to how professionals organize their projects and work styles. In advertising agencies, a major transformation was evident in the creative department where technologists who understand digital are becoming crucial assets next to art directors and copywriters. The last feature is culture, which examines how professionals perceive the cultures of production that influence the final advertising product. Many referred to positive aspects such as a flat and non- hierarchical culture promoting better collaboration. On the other hand, some interviewees indicated the misrepresentation of gender and ethnicity as problematic. These four features function to critically assess the challenges that lay ahead for Swedish advertising professionals in the digital age. / <p>Article manuscript 7,5 hp par of degree:<em> The rising need of technologists in the core creative team of advertising agencies</em></p>

Was bringt 2,6 Mio. Menschen auf der Welt mit Internet-Zugang dazu, mehr oder weniger gleichzeitig auf eine Leipziger Website zuzugreifen? Was veranlasst Tageszeitungen und Fernsehstationen auf der ganzen Welt, die Worte „älteste Bibel“, „Tischendorf “ und „Digitalisierung“ in den Nachrichtenteil aufzunehmen? Es ist eine Handschrift aus dem 4. Jahrhundert, die in altgriechischen Großbuchstaben Teile des Alten Testaments und das vollständige Neue Testament enthält. Der „Codex Sinaiticus“ ist ein bedeutender Teil des Weltschrifterbes und wird an vier Orten aufbewahrt: in der Universitätsbibliothek Leipzig, in der British Library London, in der Russischen Nationalbibliothek St. Petersburg und im St. Katharinenkloster auf dem Sinai. Die Bedeutung dieser Handschrift ist seit ihrer Entdeckung in der Mitte des 19. Jahrhunderts bekannt. Was sie erneut in die Weltnachrichten brachte, ist ihre Digitalisierung im Internet (www.codex-sinaiticus.net).

In der Universitätsbibliothek Breslau (Biblioteka Uniwersytecka we Wroclawiu) und in der SLUB Dresden werden wertvolle Handschriften und Drucke digitalisiert, um die Originale leichter zugänglich zu machen und gleichzeitig zu sichern und zu schonen. Beide Bibliotheken besitzen jeweils einen Teil eines alten, um 1290 in Württemberg entstandenen hebräischen Gebetsbuchs, von grandioser Größe, Schönheit und Bedeutung, aber seit Jahrzehnten kaum mehr erforscht. Was lag da näher, als die beiden Handschriftenteile in Breslau und Dresden zu neuem Leben zu erwecken, zu digitalisieren, virtuell zu vereinen und damit Forschern und Interessierten in aller Welt besser als je zuvor zugänglich zu machen?

In Deutschland boomt die Digitalisierung der Bibliotheken und Archive. Der Trend geht eindeutig in Richtung virtuelle Bibliothek mit über das Internet abrufbaren Beständen. Auch die kleinen „Orchideenfächer“ sind aktiv geworden. Erste Projekte zur Digitalisierung von orientalischen Handschriften, Papyri und Ostraka wurden bereits erfolgreich abgeschlossen.

Die naturwissenschaftliche Gesellschaft ISIS, die im März 2009 ihr 175jähriges Bestehen feiern konnte, gab mit ihrer Vereinszeitschrift ein wichtiges naturwissenschaftliches Periodikum heraus. Der Wert dieser Abhandlungen ist sowohl durch die berühmten Autoren als auch durch die zahlreichen Artikel, die sich als erstes mit bestimmten Themen beschäftigen, noch heute hoch. Im Zuge des Ausbaus der SLUB als Digitalisierungszentrum mit dem Portal Sachsen.digital wurde das Portal Wissenschaftskultur geschaffen, das wissenschaftliche Zeitschriften und Schriftenreihen gelehrter Gesellschaften und Vereine im digitalen Volltext anbietet.

Bakgrund: Digitalisering är ett aktuellt ämne som ofta uppmärksammas i svensk media. Medfokus på digital utveckling har bankers kundrelationer skiftat från fysiska möten till att i dagbli mer av en digital relation.Syfte: Studien har som syfte att fördjupa diskussionen kring digitala kundrelationer inom densvenska banksektorn.Design/metod: I studien har en abduktiv ansats använts för att kunna anpassa teori efterempiri och vice versa. En kvalitativ metod har använts och empiri har samlats in genom semistruktureradeintervjuer. Till följd av syftet att fördjupa förståelsen för hur bankerskundrelationer förändrats genom digital utveckling, utformades en fallstudie. Tio intervjuergenomfördes, där samtliga respondenter är anställda hos en av Sveriges storbanker.Resultat: Resultatet av studien påvisar att kundrelationer har förändrats mycket under en korttidsperiod. Framförallt tenderar kunder idag att allt oftare interagera i digitala kanaler än attfysiskt besöka ett bankkontor. Implementering av digitala tjänster har skapat flertaletutmaningar för bankerna, främst gällande säkerhet, tillgänglighet, användarvänlighet ochpersoner i digitalt utanförskap. Dock kan banken genom de digitala kanalerna interagera medkunder på en mer daglig basis, vilket enligt banken själva definierar en starkare och stabilarerelation. Dock infann sig meningsskiljaktigheter mellan studiens strateger ochkontorsanställda, då de möter olika kunder i sitt vardagliga arbete.Originalitet/ Värde: Det finns få studier som behandlar ämnet digitalisering inom den svenskabanksektorn. Uppsatsen bidrar därav med kunskap inom ämnet, vilket kan användas i vidareforskning. / Background: Digitalization is a current topic that is often observed in Swedish media.Through a focus on digital development, banks' customer relations nowadays have shiftedfrom physical interactions to be more of a digital relationship.Purpose: The study aims to deepen the discussion on digital customer relationships within theSwedish banking sector.Design/methodology/approach: The study has used an abductive approach to be able tocustomize theory after empiricism and vice versa. Using a qualitative method, empiricism wasgathered through semi-structured interviews. As a result of the purpose, a case study weredesigned. The intention was to deepen the understanding as to how the banks' customerrelationships have changed through the digital development. Ten interviews were carried out,in which all respondents were employees of one of Sweden's major banks.Findings: The study indicates that customer relationships have changed a lot during a shortperiod of time. Customers tend to more often interact in digital channels than visiting aphysical bank branch. Implementation of digital services has created several challenges forthe banks, mainly regarding security, availability, ease of use, and people in digital exclusion.However, digital channels have enabled the Bank to meet customers on a more regular basis,which according to the Bank itself creates a stronger and more stable relationship. However,turned up differeces between the study strategists and office workers, as they encounterdifferent types of customers in their everyday work.Originality/value: There is a lack of Swedish studies that discuss the topic of digitalizationwithin the Swedish banking sector. The essay therefore presents knowledge within thesubject, which can be used in further research.

La tesi esamina in che modo i complessi fenomeni della globalizzazione e della digitalizzazione contribuiscano a riscrivere la nozione di «sistema mediatico» in una chiave di superamento dei tradizionali confini nazionali. Se, infatti, per lungo tempo vi è stata una coincidenza tra i confini dei sistemi mediatici e quelli degli stati nazionali, è altresì evidente che la nascita di organismi sovranazionali e attori non statali e le relazioni transnazionali rese possibili dallo sviluppo dei media digitali hanno comportato un mutamento di paradigma. La ricerca si sofferma sui casi di Spagna e Italia, due Paesi appartenenti al cosiddetto “modello pluralista-polarizzato” (Hallin e Mancini, 2004) e che condividono diverse caratteristiche del sistema della comunicazione, nella convinzione che un’analisi comparativa incentrata su due sistemi simili (Przeworski e Teune, 1970) possa aiutare a evidenziare maggiormente le differenze tra i singoli casi. Entrambi i sistemi mediatici sono stati messi in relazione con i livelli di globalizzazione e digitalizzazione espressi dai principali indici di misurazione e sono stati indagati, secondo una prospettiva macro, sulla base di quattro dimensioni cruciali: l’internazionalizzazione della proprietà mediatica, la diffusione delle nuove tecnologie, la legislazione e i riferimenti sovranazionali in essa contenuti, i legami linguistici e la presenza di media ispanici e italici in altri Paesi del mondo. / The dissertation examines how globalization and digitalization concur to rewrite the notion of «media system» in overcoming national boundaries. For many years, in fact, there has been a coincidence between boundaries of media systems and those of national states; nowadays, the growth of supranational organizations, non-state actors and transnational relations made possible by the development of digital media led to a change of paradigm. The research dwells on cases of Spain and Italy, two countries that belong to the “pluralist-polarized model” (Hallin and Mancini, 2004) and that share some characteristics of communication system, in the belief that a comparative analysis focused on “most similar systems” (Przeworski and Teune, 1970) can help to highlight the difference between them. Both media systems have been related to globalization and digitalization degrees and analysed in a macro perspective according to four crucial dimensions: internationalization of media ownership, development of new technologies, supranational references in media laws, language legacies and diffusion of Hispanic and Italic media worldwide.

New media offer new ways for communication and production. This study aims to explore possible outcomes of the review of the new media literature for a contribution to the field of product design. Examining new media in a descriptive manner, the study presents its basic principles and characteristics. Relevant parts of new media and product design literature are reviewed in order to locate possible connections and/or exchanges between major concepts used in these fields. The two focal points of the study are the transformations that have taken place in (1) userproduct communication and (2) design and production media, resulting from the emergence of new media technologies.

Detta arbete har sin utgångspunkt i den ökade digitaliseringen inom skolväsendet, den reviderade läroplanen och regeringens digitaliseringsstrategi för skolväsendet. Arbetet syftade till att undersöka hur lärare uppfattar begreppet digital kompetens samt hur de uppfattar sin egen digitala kompetens. Arbetet avsåg också att undersöka om lärarna känner sig redo att möta de utmaningar digitaliseringen av skolväsendet kan innebära. Detta undersöktes genom kvalitativa forskningsintervjuer och en enkätundersökning. Enkätundersökningen syftade till att ge ett större omfång i såväl uppfattningen av digital kompetens som attityder till digitaliseringen av skolan. Resultaten visar att digital kompetens är ett mångfacetterat begrepp som upplevs svårt att beskriva och att många lärare saknar en tydlig förklaring till begreppet. Vidare visade resultaten att många lärare är positivt inställda till digitaliseringen av skolan men att många lärare upplever ett behov av mer fortbildning för att möta  krav som digitaliseringen innebär. Undersökningarna visar även att tillgången till digitala resurser vaierar i landet. / This essay is based on the increased digitalization of the Swedish school system, the revised curriculum and the government’s digitalization strategy for the school system. This essay aims to explore teachers’ perspectives on the concept of digital competence and how they perceive their own digital competence. The essay also aims to investigate if teachers feel equipped to meet the changes posed by the digitalization of the school system. The aim was addressed through qualitative interviews and a survey. The results show that the concept of digital competence is a multi-faceted term that is difficult to describe. Many teachers express that they lack a distinct explanation of the term. Furthermore, the results show that many teachers have a positive attitude towards the digitalization of schools, but many teachers experience a need for further education to meet the demands that digitalization entails.

This is a study about the social work profession and the changes which now is being implemented, influenced by efficiency and digitalization. How social services works with financial assistance for those who can’t earn their own living is changing. The traditional street-level bureaucracy with face to face-meetings is being replaced by a more digital work method: “Trelleborgsmodellen”, where the bureaucrat doesn't meet the client during the assessment of the need of financial assistance. The data for the study was collected via three focus groups held in Trelleborg, Gotland and Lidköping. The result showed that bureaucrats in Lidköping and on Gotland had a fear that important details could go missing with the removal of the face to face-meeting. That fear was not present in Trelleborg, were they instead talked about all the benefits that they saw with a simplified, fast and effective administration process. That simplified process is a result of deskilling, the need for education in social work doesn't exist anymore in Trelleborg.