本研究試圖整合成人依附理論與Benjamin的SASB人際行為環複模式，主要研究目的有二，研究目的一：探討伴侶間的人際行為是否會影響個人在愛情關係中依附特質的展現，研究目的二：探討伴侶間的人際行為對個人在愛情關係中依附風格、依附特質改變的影響情形。在本研究中，在伴侶間人際行為的內涵包括親和性（又分成滋潤性與破壞性）與互依性（又分成自主性與控制性）等人際行為，伴侶間互動層次共測量個體自陳對方提供行為、實際對方提供行為，個體的尋求行為、以及提供-尋求行為之間的互補性（亦分成個體自陳伴侶間的互補性、以及實際伴侶間的互補性）。依附特質的測量包括個體自陳在愛情中與伴侶間的焦慮與逃避依附特質等，並可組合出安全型、焦慮/矛盾型、逃避型、與錯亂型等四種依附風格。 本研究採取「追蹤研究法」，平均間隔約12.49週，進行兩個時間點的測量，邀請正在約會關係中的大學生伴侶雙方共234人接受單獨的成人依附特質量表(ECR)、伴侶間人際行為量表(SASB模式)的測量，並同時詢問其壓力事件調查表與測驗大學生身心健康調查表(GHQ)，以作為排除影響依附風格改變的干擾變項，兩個時間點皆完成測驗且未分手者共計199人。研究目的一的分析對象為第一個時間受測者，但必須是正在談戀愛而未分手的大學生，共計232人符合標準，其中男性佔35％，女性佔65%，，而完整的配對資料共76對，故有152人可進行實際伴侶間互動的分析。 研究目的二的受測者除了兩個時間點皆受測且未分手外，還必須排除在兩個時間點遭受重大壓力者與GHQ量表上表現出身心健康狀況不佳者，共計有效受試者為183人，伴侶雙方皆完成測驗的共計63對，故有126人可進行實際伴侶間互動的分析。本研究亦針對個體自陳對方提供行為、以及各人際行為的親和性與互依性指標、提供與尋求行為的互補性指標等，進行信效度的檢驗。 本研究結果可分成兩大部分。第一，在人際行為對愛情依附特質與風格改變的影響方面，可發現部分伴侶間人際行為的確可對依附特質造成影響：1. 「親和性」人際行為最能影響愛情依附特質，並與依附風格、依附特質改變最有關連；2.「滋潤性親和」不同於「破壞性親和」對依附特質的影響；3.個體在愛情關係中的依附特質，主要受到個體「主觀認知」到的伴侶間人際互動，而並不一定會受到「實際」伴侶間人際互動的影響；4. 逃避特質則較明顯受到伴侶間滋潤性親和人際行為的影響，而焦慮依附特質較受到伴侶間破壞性人際行為的影響，但焦慮依附特質的改變與伴侶人際行為關連性較低。第二，對個體在關係中單向的人際行為而言，親和性比互依性人際行為更能影響愛情依附特質，甚至與依附風格、依附特質的改變更有關連；但互依性指標（自主性）對依附特質並非沒有影響力，而是會顯現在雙向人際行為的互補性當中。 最後乃說明本研究的討論與限制，並提出未來在研究上與伴侶諮商實務上的建議。 / This study tried to integrate adult attachment theory and Benjamin’s Structural Analysis of Social Behavior Models (SASB). There were two major purposes of the study: The first one was to, discussing whether the impact of dating couples’ interpersonal behaviors on romantic attachment characteristics for college students. The Second was to, discussing the impact of dating couples’ interpersonal behaviors on the change of attachment styles and characteristics. In this study, the content of dating couples’ interpersonal behaviors includes affiliation (best and worst) and interdependence (autonomy and control) behaviors. The interactions of dating couples were measured by self reporting partner’s providing behaviors, actual partner’s providing behaviors, subjects’ seeking behaviors, the complements of self reporting dating relationship with providing-seeking behaviors, and the complements of actual dating relationship with providing-seeking behaviors. The measurement of attachment characteristics included anxiety and avoidance trait, which could be combined to four attachment styles: secure, anxious-ambivalent, avoidant, disoriented / disorganized. The study took ‘panel study’, and the average interval of test-retest time points was about 12.49 weeks. Total subjects were 234, who were measured by ECR and couples’ interpersonal behaviors (SASB model). Questionnaires of stress events, and GHQ were interference variables for the use of the purpose of the second study. There were 232 subjects composed of 35% male and 65% female in the purpose of first study. These subjects who were all measured in the first timing were falling in love and not yet breaking-up. There were 76 pairs complete matching data, so 152 subjects could process the analysis of actual dating relationship. There were 183 subjects in the purpose of the second study. Besides subjects who were measured in the two time points were falling in love and not yet breaking-up, it had to eliminate two interference variables. There were 63 pairs complete matching data, so 126 subjects could process the analysis of actual dating relationship. There were two major results in this study. First, couples’ interpersonal behaviors had the impact on attachment characteristics: 1. affiliation interpersonal behaviors could affect romantic attachment characteristics, and was related to the change of attachment styles and attachment characteristics. 2. The impact on attachment characteristics was different between ‘best affiliation’ and ‘worst affiliation’. 3. Self reporting couples’ interpersonal behaviors had impact on attachment characteristics. On the contrary, actual couples’ interpersonal behaviors had no impact. 4. ‘Best affiliation’ had impact on avoidance attachment characteristics, and ‘worst affiliation’ had impact on anxiety attachment characteristics. The association between the change of anxiety attachment characteristics and couples’ interpersonal behaviors was low. Second, for one-way interpersonal behavior in dating relationship, affiliation behaviors affected romantic attachment characteristics more than interdependence. Even affiliation behaviors were more related to the change of attachment styles and attachment characteristics than interdependence. The complement of couples’ autonomy interpersonal behaviors also affected attachment characteristics. In addition, implication for adult attachment research and couple therapy in dating relationship was discussed. Research limitation was also explicated.

本研究目的在瞭解大學生的人際依附風格、愛情信念與關係衝突因應策略彼此間之關聯性。研究對象為856位北部大專院校通識課或相關課程的大學生。本研究使用「人際依附風格量表」（安全型依附、焦慮型依附、忽略逃避型依附、害怕逃避型依附）、「愛情信念量表」（發展信念、命運信念）與「關係衝突因應策略量表」（表明因應、忠誠因應、忽視因應、離開因應）為研究工具，所得資料先以驗證性因素分析與Cronbach’s α分析「愛情信念量表」與「關係衝突因應策略量表」之信度與效度，再以描述性統計、獨立樣本單因子多變量變異數分析、皮爾森積差相關與典型相關進行正式資料分析，主要研究結果如下： 一、 大學生的人際依附風格以「安全依附」的傾向較高；愛情信念中較傾向有「發展信念」；關係衝突因應策略較傾向採用「表明因應」。 二、 女性在「害怕逃避依附」、「發展信念」之得分高於男性；男性在「忠誠因應」、「忽視因應」及「離開因應」之得分高於女性。目前有交往對象者在「安全依附」、「發展信念」與「表明因應」的傾向較高；曾經有交往對象者在「安全依附」、「命運信念」、「忠誠因應」、「忽視因應」與「離開因應」的傾向較高；未曾有交往對象者在「焦慮依附」、「忽略逃避依附」、「害怕逃避依附」、「命運信念」、「忠誠因應」、「忽視因應」與「離開因應」的傾向較高。 三、 人際依附風格、愛情信念與關係衝突因應策略三組變項間有三組典型相關存在：1.「安全依附」和「發展信念」愈高，則其「表明因應」愈高，「忽視因應」與「離開因應」愈低；2.「焦慮依附」、「害怕逃避依附」和「命運信念」愈高，則其「忠誠因應」與「忽視因應」愈高；3.「安全依附」與「命運信念」愈高，則其「表明因應」與「離開因應」愈高。 根據以上研究發現，本研究提出進一步的討論，並提供愛情/婚姻教育與諮商實務工作上之建議及未來之研究方向。 關鍵詞：愛情關係、人際依附風格、愛情信念、關係衝突因應策略 / The purpose of this study is to examine the relationship among attachment style, love beliefs, and conflict-coping strategies in relationship. 856 college students who located in Northern Taiwan were selected as subjects. The data was collected from the inventory of attachment style (secure attachment, preoccupied attachment, fearful-avoidant attachment, dismissing-avoidant attachment), love beliefs (growth belief, destiny belief), and conflict-coping strategies in relationship (voice coping, loyalty coping, neglect coping, exit coping). The confirmatory factor analysis and Cronbach’s α were used to analyze the reliability and validity for both love beliefs and conflict-coping strategies in relationship. The descriptive statistics, multivariate analysis of variance, pearson’s correlation and canonical correlation analysis were used to complete the full analysis. The major findings are presented as follow: 1. Most of college students (in our sample) are secure attached, growth belief in love, and use voice conflict-coping strategies. 2. The dismissing-avoidant attachment, and growth belief of female college students are higher than that of the male college students, The loyalty coping, neglect coping, exit coping of male college students are higher than that of the female college students, The college students who currently in a relationship tend to have higher score in secure attachment, growth belief, and voice coping, The college student who has boy/girl friend before tend to have higher score in secure attachment, destiny belief, loyalty coping, neglect coping, exit coping, The college students who never had boy/girl friends tend to have higher score in preoccupied attachment, fearful-avoidant attachment, dismissing-avoidant attachment, destiny belief, loyalty coping, neglect coping, exit coping. 3. There were three significant canonical correlation between attachment style, love beliefs, and conflict-coping strategies in relationship. First, higher secure attachment and growth belief were associated with higher voice coping and lower neglect coping and exit coping. Second, higher preoccupied attachment and dismissing-avoidant attachment were associated with higher loyalty coping and neglect coping. Third, higher secure attachment and dismissing-avoidant attachment were associated with higher voice coping and exit coping. The implications of this study for love/marriage education and counseling worker, along with future research suggestions, are discussed herein. Keyword: love relationship, attachment style, love beliefs, and conflict-coping strategies in relationship

本研究目的在探討在雙方偏好相異的媒體娛樂情境中，人際關係類型和情境因素如何影響個人的選擇以及預期娛樂感，且背後的心理機制為何。本研究規劃三個系列實驗，從不同的媒體娛樂情境（一起收看談話性節目、去電影院觀賞藝術電影）來探討進行。 本研究從人際互賴理論（Kelley et al., 2003）中的互賴困境來概念化雙方偏好相異的決策情境，並根據依附理論提出，兩人之間的關係類型可能透過關係中的依附安全感影響個人決策的利關係程度，再影響預期娛樂感。其中，利關係決策傾向透過提高彼此之間的連結感之心理機制，來影響預期娛樂感。而雙方對於「媒體娛樂內容好惡相反與否」可能調節關係類型對於個人決策利關係程度的影響，進而影響後續的預期娛樂感。 三個實驗結果發現，當雙方對於媒體娛樂內容好惡相反時，個人做出利關係程度愈高的決策，並不會產生愈高的預期娛樂感。只有在特定的條件之下，也就是當雙方對於媒體娛樂內容好惡接近時，個人做出利關係程度愈高的選擇，會因為感覺該媒體娛樂可以提高雙方的連結感，因而產生愈高的預期娛樂感。 根據上述的研究結果，本研究提出「條件利他媒體娛樂模式」，來說明人際之間的關係類型和「媒體娛樂內容好惡相反與否」之情境因素，會交互影響個人在情境中做出決策的利關係程度，並透過提高彼此之間連結感機制，來影響後續的預期娛樂感。 / This study explores how dyadic relationship types and media content influence personal selection and anticipated enjoyment in dyadic preference conflict situation, and the underlying mechanism. This study conducted a series of experiments in the laboratory to investigate the dilemma from different media entertaining scenarios. This study conceptualized the dilemma situation from Interdependence theory (Kelley et al., 2003), and using attachment theories to propose that dyadic relationship types may influence the pro-relationship level of personal decision through sense of attachment in the relationship. And the pro-relationship level of personal decision may influence subsequent anticipated enjoyment through enhancing connectedness between each other. Moreover, dyadic preference conflict may moderate the influence of relationship types on the pro-relationship level of personal decision, and subsequent anticipated enjoyment. The results revealed that when dyadic preference is conflicted, making more pro-relationship decision doesn’t produce more positive anticipated enjoyment. Only in the conditional which dyadic preference is closer, making more pro-relationship decision produces more positive anticipated enjoyment because of enhancing their connectedness. The study proposed one new model called “The Conditional Prosocial Enjoyment Model” to explain how dyadic relationship types interact with preference conflict to influence personal selection of media content, and subsequent anticipated enjoyment thought interpersonal connectedness.

有越來越多品牌商除了管理直接客戶(代理商)外，也會積極與非直接客戶(下游客戶)建立關係，這樣的拉式策略不但能夠幫助品牌商取得市場資訊，也可藉此讓下游客戶對品牌商產生偏好，讓代理商因此對品牌商的產品產生需求；在這樣的情況下，代理商可能套牢在與該品牌商的關係中。本論文探究在品牌商的拉式策略下，對於品牌商、代理商與下游客戶的三方交換關係所造成的影響，以及處於中樞地位的代理商應如何降低負面衝擊。 本論文以台灣代理商為研究對象，藉由177份有效樣本進行實證研究。子研究一以品牌商觀點出發，研究結果指出，「品牌商對下游客戶的專屬資產投入」與「品牌商的品牌形象」將正向影響「下游客戶對品牌商的關係承諾」，進一步提高「代理商對品牌商的依賴」；另外，此研究也發現，代理形式將在「下游客戶對品牌商的關係承諾」與「代理商對品牌商的依賴」兩者的關係間扮演調節變數的角色。 子研究二則從代理商觀點出發，研究結果指出，當「下游客戶對品牌商與代理商的關係承諾正向差距」越大，則「代理商對品牌商的依賴」將越高；在這樣的情況下，若代理商提高「對下游客戶的專屬資產投入」與「對下游客戶的快速回應能力」，將有助於減少「下游客戶對品牌商與代理商的關係承諾正向差距」。另外，「代理商高層與下游客戶高層間的人際關係」與「代理商與品牌商的結盟程度」在本研究中則扮演調節變數角色，當「代理商高層與下游客戶高層間的人際關係」及「代理商與品牌商的結盟程度」越好時，將弱化「下游客戶對品牌商與代理商的關係承諾正向差距」與「代理商對品牌商的依賴」的負向關係。 / Increasing numbers of brand owners are actively investing marketing resources in not only their direct customers(distributors), but also those customers’ customers (downstream customers). This indirect customer marketing approach follows the “pull strategy” principle proposed in the channel literature. This kind of strategy provides the brand owner with valuable market information, creates product preference among the downstream customer, and aims to stimulate derived demand. Thus, the distributor faces a lock-in situation, and this leads to the brand owner occupying a stronger position and enhancing its profits. Under such a situation, the distributor may change its cooperative behaviors with the brand owner. The study interviewed 177 independent distributors who sell brand owners' products to downstream customers. The dissertation has two sub-studies. Study One is from the brand owner's perspective to investigate how the brand owner get stronger position in the channel system when it expands in overseas markets. The result showed specific investments from the brand owner to the downstream customer and the brand owner's good brand image may increase the downstream customer's relationship commitment to the brand owner. If the downstream customer’s commitment to the brand owner is high, the distributor may increase its dependent on the brand owner. In addition, the research also found that the number of distributors plays a moderating role in this study. If there are multiple distributors, the positive relationship between commitment of the downstream customer to the brand owner and the dependence of the distributor on the brand owner may become stronger. Study Two of the dissertation is from the distributor’s perspective. The brand owner's pull strategy may cause a decrese in the relationship performance of the distributor to the downstream customer. In order to solve this difficult situation, the study provides the distributor with the following solutions. The distributor can make specific investments to the downstream customer or improve its responsive ability to decrease the difference of commitment between the downstream customer to the distributor and the downstream customer to the brand owner. Moreover, the distributor can develop personal guanxi with the downstream customer or try to align with the brand owner to reduce the negative impact from this commitment disparity.

本研究旨在探討國小班級關係氛圍的類型以及班級人際網絡結構的現況。 研究中抽樣調查了全國54個四到六年級的班級，依據問卷所得資料進行集群分析法(clustering method)，依同儕關係、師生關係兩向度將班級自然分類成三個集群。 研究進行了不同關係氛圍班級之差異分析，研究二檢驗不同類型班級在師生關係變項上的差別；研究三採用社會網絡分析法(social network analysis)描繪班級人際網絡結構的差別。研究四班級內部的結構，進行核心邊陲分析與班級塊模型分析，研究五進行人際互動課程的實驗研究。研究後建構出診斷班級小社會的訊息，未來可提供給實務現場教師採用。 本研究所得之研究結論如下： 一、國小班級內部關係品質，包含了學生之間的同儕關係、學生與教師的師生關係兩向度，共同建構班級關係氛圍，各班級區分類為低、中、高三種關係品質的班級。。 二、相較於低關係班級，高關係氛圍班級在班內師生關係的標準差較小、班級內師生關係的性別差異亦小。此外，高關係班級的學童的社交計量數與自身師生關係呈現顯著相關。 三、高關係與低關係班級，在人際網絡結構上並沒有顯著的差別，包含了網絡密度、EI指數、二方關係、派系數、成分數、孤離者數和比率。顯示無論班級關係品質為何，都會自然形塑而成班級小社會。 四、低關係班級有幾個值得關係的議題，包含核心學生之間的互惠關係、高密度的子群之間的關係，以及核心學生與高密度學生們對於自身班級的同儕關係與師生關係，都是教師在班級經營中須特別關注的。 五、進行班級氛圍的改變效果，短期課程對氛圍與人際網絡結構的改變效果並不明顯，推論需仰賴教師平時之互動與班務上的經營。 / The study was to investigated the primary school’s classes. The purpose is to understand the class climate and social network of the class. The forty-four classes were in the study by random sampling from Taiwan area.Teacher-student relationship and peer relationship are treated the classification variables. The classes were divided into three categories by clustering method. 18 classes were High-quality relationship; 11 calasses were Low-quality relationship. The results are the comparison of two types of class. High-quality relationship classes have some features: Standard deviation is smaller in teacher-student relationship, the same result of differences between boys and girls. The better the relationship between popular students and teacher. Second, the two-type classes were no differences in social network model. High-quality and Low-quality classes both forming a small community in nature. From the analysis of the class entrials, Mutually beneficial relationship and the relationship between small groups were the important issues. A six-week course experimented in a class. Only small impacts on the class climate and social network.

本研究視理性思考與感性人格特質為多面向的結構，探討理性思考與感性人格特質各面向間的關係，並研究個人的性別、學科背景是否與其理性思考及感性人格特質有關。 　　本研究以台大、政大共386位學生為樣本，運用「修訂康乃爾批判思考測驗Z級」、「拓弄思語文創造思考測驗乙式」、「人際敏感性量表」、「美感追求量表」、「感情變異性量表」、「自發性量表」及「同理心量表」等工具收集資料，再以皮爾遜積差相關考驗及多變量變異數分析(MANOVA)進行統計分析。 　　研究結果發現： 　　1.理性思考與正面向感性人格特質有顯著正相關，與負面向感性人格特質沒有顯著相關。 　　2.在理性思考上，性別之間並無顯著差異；在感性人格特質上，女性在「美感傾向」、「同理心」、「情緒化」等三個面向上的分數都顯著高於男性，「情感表達」面向則是未達顯著水準，但是在「人際敏感」面向上卻是男性分數顯著高於女性。 　　3.不同學院學生的批判思考、創造思考及理性思考能力並未有顯著差異。文學院學生的感性人格特質則有「情緒化」面向顯著高於理學院學生及其他學院學生，「人際敏感」面向高於其他學院學生。 　　本研究建議，根據理性思考與感性人格特質之間的相輔相成互動關係，學校宜多鼓勵男學生培養感性人格特質，鼓勵女學生發揮理性思考的潛能，不受刻板印象所限；在大學的通識教育上亦有必要重新調整，提供學生培養經驗整合與整全判斷能力。 / The objectives of this study were to explore the relationship of rational thinking, consisted of critical thinking dimension and creative thinking dimension, and affective personality traits, consisted of four positive dimensions and one negative dimension, from a multidimensional perspective, and to examine if one's sex and major would have influence on his/her rational thinking and affective personality traits. Tests were administered to 386 college students, evaluating their levels of critical thinking, creative thinking, interpersonal sensitivity, aesthetic orientation, emotioanl expressivity, empathy and emotionality. Findings suggest that: (1) Subjects scoring high on Rational thinking have significant high scores in positive dimensions of affective personality traits, but it seems that rational thinking is not related to the negative dimension of affective personality traits. (2) There is no significant sex difference in rational thinking, meanwhile in affective personality traits, female score obviously higher in aesthetic orientation, empathy, and emotionality, and there is no significant sex difference in emotional expressivity, but male score higher in interpersonal sensitivity. (3) Students in different majors don't have significant differences in their critical thinking, creative thinking, and rational thinking abilities, but students majoring art and literature surely score higher in emotionality and aesthetic orientation dimensions than students majoring nature science or other subjects.

本研究乃在探討個人內在衝突、人際衝突、個人生涯規劃的瞭解程度以及生涯發展效能之間的關係，並提出衝突管理的技巧與方法以做為個人生涯規劃時的技術之一。 　　本文共分為六章，第一章為「緒論」，說明本文之研究緣起與研究目的、研究範圍、研究方法與研究限制、及重要名詞界定。 　　其次，本文採文獻探討法與問卷調查法，在文獻探討方面，於第二章為「生涯發展的理論基礎與相關文獻」，將說明生涯發展理論的概況、生涯發展的理論與模型、生涯發展的階段與任務以及生涯發展的效能。第三章為「衝突管理的理論基礎及其應用」，探討衝突管理的基本內涵、衝突管理的理論與模型、衝突管理的方法與技巧。 　　再者，在問卷調查方面，本研究之抽樣對象為財政部賦稅署、高雄市國稅局、臺灣省南區國稅局、台北市稅捐稽徵處及花蓮縣稅捐稽徵處等五個機關，總計531位稅務人員。研究量表為筆者自行編製，主要的變項為個人內在衝突、人際衝突、個人生涯規劃的瞭解程度以及生涯發展效能四大部份，資料分析方法則採次數分配、t考驗、變異數分析、相關分析及迴歸分析等方法。這些內容皆於第四章「實證研究調查與設計」中，分為相關研究與本文研究架構及假設、研究對象的探討、研究工具及樣本特性、及資料分析方法四節說明之。 　　再次，於第五章「研究結果分析與討論口說明本研究的結果，而本文的研究發現可歸納為以下數點： 　　1.男性、已婚者、主管人員、年齡較長者、服公職年資較久者、及簡任官等人員對生涯規劃的瞭解程度較高。 　　2.女性、未婚，在目前機關任職五年以下者、及委任官等人員之「個人一角色的衝突」較高。 　　3.年齡較輕者與服公職年資較短者，其個人的內在衝突較高。 　　4.男性、主管人員、年齡較輕者、服公職年資較短者、及薦任官等人員，對人際衝突處理風格較偏向採取「整合」的方法。 　　5.男性、已婚、主管人員、年齡較長者、服公職年資較久者、監察政風人員、官等較高者、及花蓮縣稅捐稽徵處人員，其生涯發展的效能較高。 　　6.個人生涯規劃瞭解程度與個人內在衝突、人際衝突的處理風格及生涯發展效能的相關性，分別呈負相關、正相關及正相關。 　　7.個人內在衝突與人際衝突的處理風格、及與生涯發展效能的相關性，皆呈現負相關。 　　8.「整合」、「專斷」及「妥協」等人際衝突的處理風格與生涯發展效能呈現正相關。 　　9.個人的生涯規劃瞭解程度、個人內在衝突及人際衝突對生涯發展效能的預測力不盡理想。 　　10.在本研究中，稅務人員人際衝突的處理風格僅出現四種，亦即整合、謙恭、專斷、及妥協四種風格。 　　最後，第六章「結論」將綜合前述的研究結果加以討論，並就理論探討與實証研究部份提出研究建議。

本研究目的是從注意力恢復理論的觀點檢驗服務環境中的人際因素如何影響恢復體驗，進而帶給顧客注意力幸福感。人際因素有顧客小群體的人際融洽、其他顧客的相似性、外表及行為適當性、以及服務人員的服務友誼、顧客導向行為與銷售導向行為。本研究執行兩個研究，研究一將會透過量表建構過程發展一個恢復體驗量表，適用於享樂型人身處理或心理刺激處理類型的服務業，並得知恢復體驗的概念內涵與組成要素。研究二將檢驗恢復體驗的前因與後果，以及恢復體驗是否會中介人際因素與注意力幸福感之間的關係。研究一結果指出恢復體驗由內容迷戀、暫時逃離、動機相容、能力相容、活動新奇感與心流六個子構面組成，該量表共以21題衡量，並具有良好的信度、收斂效度、區別效度與外在效度。研究二結果指出服務環境中的人際因素會顯著的影響恢復體驗，而恢復體驗亦會帶來顧客的注意力幸福感，恢復體驗會完全中介人際因素與注意力幸福感之間的關係。根據研究結果討論理論、方法與管理意涵。在服務業情境的恢復體驗概念內涵比大自然情境多了過程迷戀面向，但是少了一致性面向。恢復體驗的前因應不只限於與大自然有關的實體因素而已，因為人際因素亦是恢復體驗重要的前因。恢復體驗與其子構面間的關係應被建模為反映型而非形成型。本研究提供服務業者指南，告知其如何透過人際因素的形塑與管理，帶給顧客注意力幸福感。由於小群體融洽相對於其他人際因素而言對顧客的恢復體驗影響較大，服務業者應將較多資源分配在管理顧客小群體上，並促成其產生小群體融洽。最後，提出研究限制與未來研究方向。 / The purpose of this research is to examine how interpersonal factors in service environment influence restorative experience, which in turn facilitates attention-related well-being of customers from the perspective of attention restoration theory. Interpersonal factors include small groups (i.e., interpersonal rapport), other customers (i.e., similarity, physical appearance, and suitability of behavior), and service providers (i.e., service friendship, customer orientation, and selling orientation). Two studies were conducted. Study 1 developed a scale of restorative experience applicable to hedonic service industry of people-processing or mental stimulus processing types. Also, the conceptual domain and components of restorative experience were discussed. Study 2 examined the antecedents and consequences of restorative experience and whether restorative experience mediates the relationship between interpersonal factors and attention-related well-being. The results of study 1 indicated that restorative experience is comprised of six dimensions- content fascination, escape, motivation compatibility, competence compatibility, novelty of activity, and flow. The new scale is measured using 21 items and has good reliability, convergent validity, discriminant validity, and external validity. The results of study 2 indicated that interpersonal factors in service environment significantly influence restorative experience, which in turn influences attention-related well-being. Restorative experience completely mediates the relationship between interpersonal factors and attention-related well-being. Theoretical, methodological, and managerial implications are discussed. Compared to natural environment, restorative experience in the service environment contains the dimension of process fascination but has no dimension of coherence. Since interpersonal factors facilitate restorative experience, the antecedents of restorative experience should not be confined to natural elements of physical environment as done in the past studies. The relationships between restorative experience and its sub-dimensions should be modeled as reflective, not formative. This research provides guideline for service marketers to manage and harness interpersonal factors and improve attention-related well-being for customers. Since rapport in customer small group has more influence than other interpersonal factors on restorative experience, service marketers should put more resource in managing customer small groups and facilitating rapport among members in customer small group. In the end, limitations and direction of future research are presented.

在可預見之未來無線點對點的世界裡，資訊交易就如同現實世界人與人間的交易模式，需考量到交易資訊的成本、價值與人際關係衡量之因素；傳統廣告行銷的效率問題也待創新的資訊交易平台來解決。本研究提出的資訊交易模型，以人性考量為基礎，在各種不同情境下，動態衡量資訊成本、價值與使用者間關係，透過助理軟體，協助加入資訊交易平台之個體，以更便利方式進行資訊交易，預期讓交易結果更貼近使用者的需求；而企業方面也能透過點與點之間快速傳遞資訊的特性，預期以更低成本、更高效率，完成商務行銷目的，達到破壞性行銷之目標。 / This paper presents a novel ambient e-service aiming at distributed marketing through sensible bartering in foreseeable wireless Peer-to-Peer (WP2P) environments. A variety of influential factors (e.g., cost, value, relationship) are proposed and formalized for empowering the bartering mechanism, unfolding a rich arena of ambient distributed trading and a disruptive paradigm of e-marketing.