由於許多企業對於LINE在號召年輕族群的能力寄與厚望，為了釐清目前企業對於評估LINE與操作LINE的策略是否合乎年輕族群的需求，本研究將聚焦於討論最早採用LINE的企業期待透過LINE進行品牌年輕化的歷程，以企業的實戰經驗切入，剖析早期採用LINE的企業進行品牌年輕化歷程與操作策略，同時透過釐清年輕族群對於使用LINE的經驗與需求兩相對照，試圖釐清目前企業使用LINE進行品牌年輕化的做法是否正確？是否有迷思存在的可能性？若因迷思存在而造成經營策略上的偏差，企業未來該如何修正與優化？ 由於意會本質上是人們對事務的主觀認知，並且是一個持續性的流程，是一種複雜且動態的觀念，因此將採用深度訪談法針對企業的相關部門成員進行歷程的研究。為呈現企業內部與外在社會環境相關的完整脈絡，本研究也會輔以消費者訪談、文獻資料法與二手資料法作為資訊搜集與驗證成效的方式。研究結果發現，個案對於透過LINE推動品牌年輕化的歷程上，確實存有許多囿於過往經驗或組織文化所形成的主觀認知，導致其對於新科技的理解與其目標族群的需求有所落差。研究結果也顯示，LINE確實能為企業接觸到年輕族群，但需要提供他們所需要的服務和資訊，才能爭取他們對品牌的認同和好感，同時與年輕族群的互動形式，相較於過往的單向式傳播，也必須因應LINE的科技特質有所調整。 / As many enterprises place great expectations in LINE’s ability to call out the youth, in order to find out whether the enterprises’ strategies in assessment and operation on LINE meeting the demand of the youth, this research looks into the experience of the first runner enterprises that promote brand rejuvenation with LINE. By introducing the real-world experience of the enterprise, this research analyzes the journey and operation strategies of rejuvenating brands by using LINE in early years. Meanwhile, by comparing the experiences and demand of using LINE among the youth, this research aims at whether the methods of rejuvenating brands by using LINE are satisfying. Does the myth really exist? If the myth does exist and bring diversified business strategies, how can the enterprises revise and improve their strategies in the future? Since sense making is people’s subjective perception of affairs by nature and it is both a persistent process and a complicated and dynamic concept, this research focuses on the experience from members of relevant departments of the enterprise by in-depth interview. To present the context of the internal and external environment of the enterprise, this research also utilizes consumer interview, documents, and literature as the main data sourses and effectiveness verification. The research results show that cases do have many subject perceptions generated from previous confined experience or organizational culture in the course of LINE’s promotion of brand rejuvenation, which gives rise to difference between the understanding of new technology and the demand of target groups. The research results also show that LINE really enables the enterprise to access to the young people, but provision of their necessary service and information is required to get their recognition and good impression of the brand. Meanwhile, the means of interaction with the youth must be adjusted according to LINE’s technological nature comparing with previous single-direction dissemination.

支援自動即時雙向工程（Roundtrip engineering，自即雙工）與重構，是當前先進整合開發環境的兩項殺手級特色。然而，當今自即雙工所實現的即時同步，僅針對特定塑模環境（如圖形使用者介面編排、物件類別設計等）量身訂製，並非任意同步。而精確字串匹配的彈性不足，也使以此為基礎的重構技術面臨些瓶頸。以上限制，使我們無法在跨模型、語言或文件的層次進行同步或重構，以滿足現今系統開發過程中的龐大資料同步需求。 我們的補強方案就是梭。這是一具在Eclipse【1】圖形化塑模框架（Graphical Modeling Framework，GMF【2】）下運作的塑模輔助引擎。梭可監聽GMF編輯器的模型元素輸入，同時連結元素與「同步概念」，以建立同步規則，最後依據規則，輸出視覺化的模型同步建議，輔助達成模型－模型間的資訊同步。 我們借鏡知識本體與資訊擷取「概念搜尋」中的「概念（Concept）」觀，提出了「概念同步」的想法。用以同步的「同步概念」，則延伸自詞網（WordNet【3】）的自然語言同義詞集合，代表著「擁有相關自然語言內容的模型元素間，應當同步」的關係。梭對模型元素屬性內容進行自然語言斷詞後，將斷詞結果投入詞網搜尋，以取得前述的相似內容。 梭以「概念」串連了原本難以即時同步的模型元素。梭的規則推論架構，也為未來的知識本體化、結構化模型同步推論、驗證，鋪好了道路。開發者的夢想──在開發的任何階段，系統皆能維持同步──離實現又邁進一步。 / Roundtrip engineering and refactoring are killer features of modern IDE systems. Most implementations of these features nowadays, however, are tailor-made for scenarios like GUI or UML diagramming ones and hence are hard to generalize; moreover, existing refactoring ways are usually restricted to exact string matching and are thus unable to synchronize artifacts with different occurrences of the equivalent term. These problems inhibit today's IDEs from supporting developments requiring synchronization across models, languages and documents. Shuttle is a modeling assistant developed by us running on Eclipse GMF editors. It monitors users' input model elements and link them by related concepts automatically. Later modifications of an element will trigger rules to find the others under the same related concepts and result in various synchronization recommendations which developers may choose to take to enforce consistency among parts of the developed system. The linking-triggering mechanism of Shuttle is based on what we call concept synchronization (CS), which is inspired by the idea of concept in ontology and concept search in information retrieval. CS captures the simple idea that model elements with related text descriptions would be very likely modified accordingly if one of them is changed by the developer. To detect all others related to a target model element, we establish a many-to-many mapping between elements and WordNet Synsets【3】according to element text descriptions ahead of time and then, with WordNet’s help【40】, all elements related to the target can be found by looking for those mapped to a Synset associated with the target.

【中 文 摘 要】 博物館功能主要為「展示、教育、研究、典藏」，其中「展示」為博物館與大眾接觸最直接的方式。在現代科技發展中，「展示」的觀念與形式也有所改變，互動式展示日受重視，虛擬呈現的比例亦逐漸加重。 本研究以「國立海洋生物博物館」之BOT專案「世界水域館」《深海水域》電子展示設計為主題，以實務個案為例，探討自然博物館如何規劃與製作深海水域的生態展演，與如何利用〝虛擬實境〞、〝人工智慧〞與〝即時運算〞等尖端技術，架構出「世界第一」無水水族館的展示模式。 往昔自然生態展示以活體展示為主，即複製生態空間讓水中生物悠遊水族箱內。但為了超越時空，讓全球代表生態皆能集中於特定展示館內，遂有電子展示的觀念與製作，以擬仿物取代真實，創造尚‧布希亞的「超真實」世界。 本研究於製程的影音紀錄與相關人員的訪談中，歸納、整理出發展生態電子展示設計的因素與理想，探討製作上的困難之處，同時也以研究者觀點對展示設計過程提出檢討與建議。 深海水域生態在陸地上展示係屬跨越時空的創舉，本個案不但為台灣首例，在世界上亦為先驅。創新嘗試，成果雖不如預期，但以整個專案的具體呈現而言，實為相關領域之前鋒。本研究認為，整理與探討本個案，對未來電子展示設計與製作皆有參考價值；同時，由本個案所建置的生態電子展示平台，亦為台灣博物館界提供國際化的新思維，對博物館未來的展示設計奠定了新的基礎，創造一個新的開始。 / Abstract The main functions of museums are demonstration/exhibition, education, research and collection/preservation. “Exhibition” provides the most direct link between a museum and the public. As modern science and technology continue to develop, the concepts and formats of “exhibition” have also evolved. Interactive exhibits become more valued, and virtual simulation approaches have also increased in proportion. The focus of this research study is the electronic display design for the Waters of the World – BOT (Build-Operate-Transfer) Project, pioneered by the National Museum of Marine Biology & Aquarium. This study uses this project as a case study to explore how a Nature museum planned and produced an exhibit of The Deep Sea waters ecology, and with the use of the most advanced technology such as VR (Virtual Reality), AI (Artificial Intelligence), and the “real-time operation,” etc., how the museum built the world’s first protocol for a water-less aquarium. In the past, ecological exhibits mainly constituted real living creatures, by duplicating the ecological environment necessary for underwater creatures to survive in an aquarium. But, in order to go beyond the limitation of space and time, and to facilitate the presentation of global ecology within a specific exhibition space, the electronic display concept and production has thus been introduced. It is to imitate reality and create a world of hyper-reality, as depicted by Jean Baudrillard. Relying on historical video and audio records, and actual interviews with key people on the project, this research study summarized factors and objectives of the original design, and discussed difficulties encountered in the production process. In addition, the study also provided input and recommendations concerning the design process. The exhibition of The Deep Sea waters ecology on land is a pioneering act, second to none. The case is not only a 1st in Taiwan, but also a 1st of its kind in the world. Although the new attempt has not exactly achieved the expected outcomes, it did initiate a pioneering work within ecology demo field. The researcher believes that the case study is a valuable reference for future electronic display design and production. In the meantime, the ecological electronic-platform created by this project provides an international perspective, and establishes a new milestone for further development in the future.

KPI(Key Performance Index)是一個落後指標，需要一套更及時的領先指標，以動態和系統化的角度，及時展現每一位員工的執行績效和顧客滿意度指標，以數位化看板的概念報導員工對公司的貢獻度和顧客對服務的接受度，因為預先管控和報導，可以確保KPI 的達成，在服務品質的改善和顧客滿意度提升，有很大的助益。. 本研究希望發展出一套具體的線上及時管控指標，讓系統整合公司可以提升顧客信賴和持續服務品質改善，而將重點發展方向轉移到提供更好的內容、產品、服務、系統的品質，以及合理的價格。 因此採用平衡計分卡的四大構面為面向，ITIL服務生命週期之IT服務管理為主軸，參考PZB三位教授之服務品質概念性模式和SERVQUAL量表衡量構面及項目，配合系統整合公司的運作，歸納出一個服務品質改善架構流程圖，並以其為基礎發展一套服務品質改善的及時管控指標；運用商業智慧、數位儀表版等工具設計以支援主管決策管控和員工績效的報導系統。

近年來穿戴相關發展越來越蓬勃，特別是在虛擬-實境的綜合藝術表 演中，例如: 電影「猩球崛起」。然而大部分虛擬實境的綜合內容是 基於腳本預先錄製好的，而且演員需要大量的練習，使表演能夠完美 演出。此外，如果我們想要在兩人的相對方向定位上有特殊效果，那 麼預先錄製的的方法是不合適的。解決這個問題的一個方法是，使用 高品質的相機偵測身體的姿勢或位置。但是精准度常會受限於光線或 是障礙物。 本篇論文中，我們提出一個即時相對方向定位方法，這方法使用無線 可穿戴式設備解決這個問題。我們結合BLE 所發送的Received Signal Strength Indicator (RSSI)與IMU 感測器資訊，來追蹤兩個表演者的相對方向定位的位置。但是RSSI 資料有波動與不穩定性、IMU 會引起 累積的誤差。我們發明了「可靠程度」的RSSI 量測概念，並且把這 概念運用在IMU 定期校正上。我們實驗的情況是，兩個人的舞蹈來 驗證準確性，結果是令人滿意的。我們還使用Unity 來實踐人體骨架， 以便與兩個舞者動作做比較。在未來，我們開發的方案可以用於藝術 表演，使內容更豐富，更具互動性。 / In recent years, wearable-related applications are flourishing, especially in virtual-real integrated art performance, such as “Rise of the Planet of the Apes”. However, most of the virtual-real integrated contents are pre-recorded based on the script, and the performer needs a lot of practice to make the integration perfect. Moreover, if we want to make special effect based on the relative directional positions of two performers, the pre-recorded approach is not suitable. One way to tackle this problem is to use the high-quality camera to detect the body posture or position.But the accuracy is usually limited in light intensity or obstacles. In this thesis, we propose a real-time relative directional positioning approach using wireless wearable devices to solve this problem. We use Received Signal Strength Indicator (RSSI) of BLE, combined with IMU sensors to track two performers’ relative directional positions. The RSSI fluctuates and the IMU causes accumulated errors. We invent the concept of “reliable level” of RSSI measures to periodically correct the IMU errors. We experiment the scenario of two-person dance to validate the accuracy, and the result is satisfactory. We also use Unity to real-time render the human skeleton for comparison with the two dancers’ motion.In the future, our developed scheme can be used in the art performance to make the content richer and more interactive.

傳統的財務報表審計服務，其查核作業的執行時點主要是以會計期間為基準，每季、每半年或一年才針對企業財務揭露，進行事後的交易查核。然而，近年來企業普遍地應用網際網路和全球資訊網技術之後，在沒有任何第三者稽核的情況下，企業的財務資訊幾乎可選擇於任何時點在網路上公開揭露，再加上投資者藉由網路瀏覽器等工具蒐集或分析這些資訊的成本降低，更使得此類資訊被使用的機率大幅增加。由資訊效率的觀點來看，市場投資者使用這些未經查核的資訊，將可能導致因資訊信賴度低而產生的資訊不效率，故傳統期間性的審計服務，顯然亦即當即時性網路資訊環境逐漸形成時，不但已不能提昇資本市場網路時代的資訊品質，同時也會逐漸喪失審計專業一直所強調的審計品質和權威性，故為了因應此一即時性資訊揭露市場的來臨，審計專業該當尋求更符合即時性資訊環境的審計方法。 　　改善資訊效率的方法之一，即所謂連續性審計(Continuous Auditing)的觀念，其目的乃是希望擴充即時線上資訊系統診斷機能至外部審計服務，以達成「交易結束後，立即進行查核；財務報表發布後，立即出具審計意見報告」的目標。但此一課題目前仍屬新興階段，不論是理論或技術架構皆存在許多未盡之處。例如連續性審計是否在任何經濟環境下均較具效率？或是某些經濟條件必須符合時，才適合應用連續性審計方法？此等重要的經濟適用性問題，均無任何研究曾明確地交代。此外，如何有效率地整合各種資訊技術，來實地發展連續性審計技術，以對目前網路財務揭露系統進行連續性審計？而完整的一般化系統架構、技術指引與系統發展方法論又如何建立？這些問題，在相關的文獻中，均皆未能提出適切的答案。 　　本研究即針對上述各項議題分別提出解決方案，首先從資訊經濟學理論的角度，探討在連續性財務資訊揭露的環境下，連續性審計的必要性，並以較嚴謹的定義，來建立連續性審計的理論架構，並討論可能影響連續性審計效率性的各種經濟條件；確認連續性審計的重要性後，其次將整合應用審計專業知識、連續性審計觀念架構與相關的資訊技術，以發展出適用於連續性審計的一般化技術架構；最後則依照連續性審計一般化的技術架構，實地設計出一個應用物件技術的連續性審計雛型系統，以驗證連續性審計理論與技術架構的可行性。 / Through years, regulation parties consistently emphasized the importance of timely accounting information in their formal statements. Despite those highlights from regulation parties, professional accountants can't achieve timeliness due to the lack ofrealtime disclosure technology. However, in the past a few years, situation is changing dramatically. The combined innovative technology on production (such as the on-line transaction processing and the on-line analytical processing) and dissemination (such as the Internet distributed object technology and World- Wide-Web technology) of the real-time accounting information definitely made timeliness feasible. In fact, there is strong evidence to believe there would be more and more public companies posting their timely important financial or operating information on Internet in the near future. Although the increasing provision of timely accounting numbers on the web is expected to strengthen the quality of accounting information, behind the web-disclosure behavior, the information asymmetry problem still will bother both the reporting companies and information users since those web-releases are usually remained unaudited. 　　Recently, in AICPA and CICA's joint report, they emphasized on the importance of continuous auditing as a soluetion to this emerging web-release problem. Unfortunately, besides their awakenings on this material, those official reports did not provide much insight on both continuous auditing theoretic and technical framework. For instance, what exactly is the economic definition and implication of continuous auditing? Would continuous auditing be the most efficient way to audit the real-time information? How to prove it? Also, technically, how to conduct this new approach successfully? Depending on what kind of information technology this approach could be best implemented? 　　From research design view, the above problems are certainly not appropriate to be answered through an empirical research approach since there are still no continuous auditing practice existing. Accordingly, the most emerging research now is to construct a complete continuous auditing theory and technical framework. This paper, based on the motivation to examine both the theoretic and technical framework of continuous auditing, is going to address the following issues. First, some formal modeling tools are adopted to analyze different auditing approaches to show why, from an economic view, continuous auditing would dominate others in different dimensions. Secondly, we derive a generic technical framework from the continuous auditing concepts to guide the implementation of technical issues. Finally, an object-oriented prototype system implemented by Java language is developed to support the proposed theoretic and generic technical framework.

無人飛行載具(Unmanned Aerial Vehicle, UAV)於要求精度之圖資測製應用時，因飛行高度較低並可在雲下飛行取像，與大型載具相比可更機動性獲取空間解析度較高之影像，雖無法如大型載具酬載大像幅感測器供大區域圖資製作，但於小區域之圖資更新卻相當適合。但一般UAV因酬載重量限制，僅可酬載體積小且重量輕之感測器，如非量測型相機及低精度定位定向系統，即AHRS系統。因此，本研究嘗試在UAV上酬載Trimble BD970 GNSS OEM GPS接收模組，此GPS接收模組體積小且重量輕可安置於UAV上，並透過VBS-RTK GPS定位技術獲取UAV精確飛行軌跡資訊，再經時間內插相機曝光瞬時的GPS資訊供空中控制使用，輔助UAV影像空中三角測量(簡稱空三)平差，以降低地面控制點需求。 但欲引入GPS觀測量供空中控制使用必須考量GPS天線與相機投影中心偏移量之問題，但因UAV所酬載之非量測型相機，將造成此偏移量不易透過地面測量方式測得，於本研究將於空三平差時使用線性漂移參數克服此偏移量無法量測之問題；此外，UAV所酬載之非量測型相機，相機參數乃透過地面近景攝影測量以自率光束法平差方式率定所得，但率定所得相機參數無法完全描述相機在航拍取像時的情況，故本研究於空三平差將採用自率光束法克服相機參數率定不完全之問題。實驗中，首先確定GPS模組BD970在VBS-RTK GPS定位技術下在地面高速移動時可獲得高精度的定位成果；接續驗證線性漂移參數及自率光束法平差於此研究的適用性；最後亦探討不同地面控制點配置及來源對空三平差之精度探討，並提出1/5000基本圖圖資測製精度要求下，VBS-RTK GPS輔助UAV影像自率光束法空三平差的地面控制點最適配置。 / UAV(Unmanned Aerial Vehicle) is currently used in civil purpose such as mapping and disaster monitoring. One of UAV advantages is to collect images with high resolution for mapping demand. However, due to payload limitations of UAV, it is difficult to mount metric aerial camera and precise POS(Positioning and Orientation System) device. Instead, only the non-metric camera and the low accurate AHRS (Attitude and Heading Reference System) can be installed. For mapping demands, Trimble BD970 GNSS OEM board will be carried on the UAV to collect the high accurate flying trajectory as control information for AT (aerial triangulation) by VBS-RTK(Virtual Base Station - Real Time Kinematic) GPS technique. Meanwhile self-calibration bundle adjustment will be employed for AT(Aerial Triangulation) to overcome the imperfect calibration of non-metric camera by the close-range photogrammetric approach. The precise offset between image perspective center and GPS antenna center, called GPS antenna-camera offset, is hard to measure in centimenter level by terrestrial measurement approach. Therefore the drift parameters will be utilized to solve the problem of GPS antenna-camera offset while performing bundle adjustment with self-calibration for AT of UAV images. In the experiments of this study, the height positioning accuracy of BD970 by VBS-RTK GPS approach at high speed movement will be proved firstly. Then the adaptability of drift parameters and self-calibration for GPS supported AT of UAV images will be verified. Finally, the accuracy of AT by using different control information will be analized and appropriate configuration of GCPs(Ground Control Points) for VBS-RTK GPS supported self-calibration bundle adjustment for AT of UAV images will be proposed under the mapping demand with the scale of 1 : 5000.

STAT1是一個轉錄因子，在細胞生理功能中是非常重要的訊息傳遞者，在免疫系統具有抗病毒的角色，但是目前為止對於STAT1在中樞神經系統所扮演的角色仍不清楚。爲證實STAT1的表現與空間記憶的形成有關聯，我們將大白鼠分成兩組，一組為有訓練的組別，另一組則為無訓練的組別分別進行水迷津試驗，試驗完畢後取出大鼠的海馬迴CA1區域組織進行即時定量聚合酶連鎖反應與西方墨點法分析。結果顯示，經過水迷津訓練的刺激下，STAT1 mRNA與蛋白質分別減少約34 %及40 %，而STAT2 mRNA及蛋白質的表現則不受空間學習的影響。爲了進ㄧ步探討STAT1在空間學習記憶過程中所扮演的角色，實驗利用STAT1 siRNA轉染至海馬迴CA1區域抑制STAT1的表現，發現降低STAT1表現會促進大白鼠在水迷津試驗的學習能力，實驗同時也轉染STAT2 siRNA至CA1區域，結果顯示STAT2不參與大白鼠空間記憶的形成。本實驗室先前發現降低laminin β1表現量會促進大白鼠的空間學習記憶 (unpublished observation, 附錄二)，此外laminin β1基因啟動子上具有STAT1結合序列：interferon-γ activated site (GAS)。因此，實驗利用PC12細胞進行laminin β1報導基因分析，結果顯示STAT1會促進 laminin β1啟動子的轉錄活性。而爲了進一步探討在STAT1影響空間學習與記憶歷程中與laminin β1的關聯性，實驗利用STAT1 siRNA抑制大白鼠海馬迴CA1區STAT1的表現並促進空間學習與記憶的同時，發現laminin β1 mRNA及蛋白質表現量都受到STAT siRNA的抑制，而轉染野生型STAT1-Flag質體則會增加laminin β1 mRNA及蛋白質的表現量，顯示STAT1正向調控laminin β1的表現。本篇論文提出海馬迴CA1區域的STAT1參與動物空間學習與記憶的形成，其中可能與STAT1正向調控laminin β1的表現有關。 / STAT1 is a signal transducer and transcription factor in the cell. Several reports have indicated that STAT1 plays a critical role in immune response against virus infection in animals. However, the role of STAT1 in the central nervous system is still unclear. In the present study, we aimed to examine the role of STAT1 involved in spatial memory formation in rat and the possible downstream gene that STAT1 regulates. Rats were randomly divided into the trained group and the non-trained group. Animals were subjected to water maze learning according to the previous behavioral paradigm. Their hippocampus CA1 tissues were dissected out for STAT1 mRNA level and protein level determination. Results indicated that spatial training markedly decreased STAT1 mRNA level and protein level in the CA1 area, but this change was not found for STAT2 mRNA and protein expression. To further confirm the role of STAT1 involved in spatial learning and memory, animals were transfected with STAT1 siRNA in the CA1 area. Results showed that STAT1 siRNA transfection significantly facilitated water maze performance, whereas their water maze performance under STAT2 siRNA transfection was not altered. Previous studies from our laboratory have demonstrated that laminin β1 impairs spatial memory formation in rat (unpublished observation). In addition, promoter analysis indicates that the laminin β1 promoter region contains two GAS elements, which is the STAT1/STAT1 and STAT1/STAT3 binding site. Results from luciferase reporter assay revealed that transfection of STAT1 siRNA decreased laminin β1 promoter activity, whereas transfection of STAT1 wild-type plasmid increased laminin β1 promoter activity. To further study the relationship between STAT1 and laminin β1 in spatial memory formation, we used STAT1 siRNA to knockdown STAT1 expression and these animals were subjected to spatial training. We then determined their laminin β1 expression. Results showed that the laminin β1 mRNA level and protein level were both significantly decreased by STAT1 siRNA transfection. Besides, STAT1 wild-type plasmid transfection increased laminin β1 mRNA level and protein level in the CA1 area associated with spatial memory impairment. These results together suggest that STAT1 negatively regulates spatial memory formation. Further, STAT1 may impair spatial memory formation through increased laminin β1 expression.