本研究旨在瞭解失戀男性在社會文化導致的傾訴困境裡，如何藉由參與情感 類虛擬社群，與其成員的互動過程重拾自我，逐步踏上復原歷程的寶貴經驗。本 研究將全國最大的 BBS 批踢踢實業坊(PTT)中的 CATCH 板作為觀察對象，首先以參與觀察的文本所得確實呈現感情類看板風貌；並用深度訪談途徑，瞭解 20至35歲、共計8位男性受訪者的網路參與經驗，成果分析如下： CATCH 板的線上社會支持形式可分資訊、情感與社交類型，成員不僅利用看板直接交流（推文），亦可能在較隱微的互動關係（如站內信、MSN）中，逐步積累情感，最後成為對方的現實好友。CATCH 板具備：多元、客觀、專家、媒介特性而利於個人化使用等，利於男性參與之特性；然而，同時亦有：用語過於直接、無法給予當事者後續關心感、缺少女性觀點與物質層面的探討等缺陷。 對於男性而言，其初始參與契機分為三類：情侶分手欲求解惑、單戀無果可望宣洩、瞭解兩性互動的要訣以及自我提昇的技巧。出於對「人肉搜索」的恐懼，男性可能以單純的觀看者作為參與方式，而主動的發文者則是利用多重身份的培養避免身份曝光。最後，男性在參與過程裡所得到的經驗為歸屬感與自我重建、感情觀與個人角色轉化，以及具體的互動或自我提升的策略。 / Men are restricted by the social stereotype that men should be strong even if they were broken-heart. This study tried to draw the experience of those lost men who joined the community of relationship, understanding that how can they recover from the lovelorn affairs. I interviewed eight members come from CATCH, the relational board of PTT which is the most popular BBS (bulletin board system) in Taiwan. They are 20-35 year-old men and have different professions. Besides, I also tried to be a true observer of the board to describe the factual environment. The results show that: Being a critical function of relational community “CATCH”, the types of online social support should be “information” “emotion” and “social activity”. The members not only talk to each other directly, but also adopt "invisible" approaches like mail or MSN to make friends with others. The relation between members could be "real" even if they were just Web friends. “CATCH” has many properties including “plurality” “object” and “user-friendly", opened communication environment and many professional person, well-known as their opinion, also empower men to communicate freely. However, the board do have its restriction just like "sharp criticism"、"short concern"、shortage of women's point of view and material accepts discussion". The initial motivations to be members for those men are: 1. the relation has been finished without causes. Those men are dedicated to finding the answers.2. The end of unrequired love leads men to depression.3. The members want to get the tips of interpersonal relationship and increase self-charming. For fear of “human-powered search”, members could be a potential viewer without posting and speaking; the active one adopts multi-identification to escape from oversee. Through the “CATCH”, men get sense of belongingness to rebuild them from lost. They learn whole new point view of love and shift themselves to a new life. The concrete strategy of interpersonal relation can also increase self-confidence.

知識分享是知識管理成敗的關鍵，網路社群又是資訊科技與網際網路中最適於互動與交流的應用方式，因此，本研究擬以網路社群為研究對象，探討以下研究目的：1.何種類型的個人動機、團隊與組織，較有益於知識的分享。2.資訊系統於知識分享過程中所扮演的角色。3.個人、團隊與組織因素之間的互動情形。 本研究採取「個案研究法」，以深度訪談、初步描述性統計分析以及網路上發言記錄的資料分析進行之。研究程序為確認以網路社群之知識分享為研究主題後，隨即進行相關文獻的蒐集與探討，進而發展出研究架構並據之以設計問卷。接下來，針對問卷的結果進行初步描述性統計分析，將整理後的結果與研究架構對照後，設計訪談大綱並進行深度訪談。最後進行個案分析與命題發展，並推導出結論與建議。 本研究的結論如下：個人因素、團隊設計、高階領導、組織文化與管理制度等因素，都會對知識分享意願產生影響，進而影響知識分享行為。個人因素會影響知識分享的意願。不一樣的想法、習慣、個性、限制或動機等個人因素，會形成不一樣的知識分享意願。不同的團隊成員或設計會有不同的知識分享意願。高階領導會影響知識分享的意願，且高階領導涉入越深，促進知識分享意願的效果越顯著。組織文化會影響知識分享的意願，其中非正式關係越好或是越容許犯錯，越能促進分享意願。管理制度會影響知識分享的意願，其中獎勵、舉辦專案或娛樂活動與建立實務社群等，皆能促進知識分享意願。組織因素中（高階領導、組織文化、管理制度），以高階領導對知識分享意願的影響最大，管理制度最小。個人、團隊、高階領導、組織文化與管理制度等各項影響知識分享意願的因素之間，彼此會互相影響，進而影響知識分享意願。知識分享意願受個人、團隊與組織因素的影響來決定，而良好的資訊系統會間接增強分享意願，資訊系統不好則會降低意願，性質較接近保健因子。影響知識分享行為的因素有知識分享意願與個人限制，如專業能力、電腦能力與時間壓力等，其中以分享意願最為重要。網路社群的知識分享行為對經驗傳承與溝通協調有正面的影響，其影響的效果又受高階領導與組織文化等因素的影響。 本研究的建議如下：1.進行知識管理時，不可忽略知識分享的重要性。本研究所提出的架構，或許還有些許參考的價值。2.可以將資訊系統視為一種限制條件，亦即在一定的資訊系統下，組織如何透過內部的調整與安排，使得知識分享的效果極大化。3.引進知識分享的資訊工具後，必須注意其他配套措施是否完善，諸如個人動機、團隊設計、高階領導、組織文化與管理制度等，以免空有知識分享的工具，而沒有具體的知識分享行為。 / Knowledge sharing is the most important key of knowledge management. Network community, also called virtual community, is the best solution in Internet or Information Technology to communicate, interact and share information or knowledge with others. One of network communities will be observed and three issues will be discussed: 1. What kinds of factors can improve the members’ inclination to share their own knowledge? 2. What is the correlation between the process of knowledge sharing and information technology? 3. How do influential factors interact with each other? What the methodology is used is “Case Study”. There are three data sources-deep interview, elementary descriptive statistics analysis and the analysis of records in the database. Personal factors as well as group and organizational ones can influence the inclination to share, which determines the sharing behavior. As for organizational factors, leadership should be considered with first priority. Poor information system will limit the sharing inclination of members. Using good information system; however, cannot surely improve the sharing. Personal factors, group factors, leadership, organizational culture and managerial system would interact with each other. Moreover, the critical factor of the interaction is leadership. There's a distorting opinion on the correlation between knowledge sharing and information system. Information system wouldn’t work without supporting factors, such as leadership, managerial system and so on. In addition, Knowledge sharing could be done well even without excellent information system.

本研究依循Web 2.0內容平台的研究成果，探討在科技快速變遷之下，網路新創事業如何尋找創意靈感的源頭活水？如何以精實創業模式，節省時間與資源的浪費，透過社群經營找到商業模式創新的可能性，在競爭激烈的網路產業紅海中，快速搶占市場先機脫穎而出？ 首先，本研究針對過去許多學者在網路企業、虛擬社群、商業模式及精實創業等各理論的發展進行探討說明，接著以Eric Ries（2011）的精實創業理論與Steve Blank（2013）的精實創業三原則為研究主軸，融合Wheelwright and Clark（1994）的Design-build-test Cycle之Design Phase、Hagel Ш and Arthur G. Armstrong（1997）建立臨界數量會員的三大挑戰、Gary Hamel（2000）的事業經營模式，成為本研究分析架構的基礎。本研究採取探索性個案研究法，選取iCook愛料理及iPeen愛評網兩個企業個案，進行半結構式訪談，深入了解網路新創事業的起源、理念、發展與作法。 透過分析比較企業個案與文獻理論探討，本研究之發現如下： 一、新創事業的創意靈感來源，來自於對使用者的深入觀察及國外成功案例的啟發。創新商業模式的作法須以「企業價值主張」及「目標客群鎖定」為中心，透過「減法」方式建構最小可行方案，並融合國外創新成功因子及台灣在地文化，提升創新事業的新穎性及適地性。 二、建構虛擬社群的方式，須回歸於「產品功能介面」與「顧客使用經驗」的不斷優化，輔以知名品牌或關鍵人物的口碑宣傳，加速擴散行銷，並善用內容資產及消費者心理分析，加強產品的功能服務及客製化使用程度，以提升顧客對企業品牌的忠誠度。 三、以敏捷開發法創新商業模式，須由草根模式發展核心策略，適時參考顧客的回饋意見，不斷輸入外部知識以避免團隊核心僵化，進而加速產品開發週期循環，並藉由價值網絡的策略聯盟，累積企業的知名度與顧客流量，最後能以自身品牌資產主動創造合作網絡的價值。 最後依據結論提出網路新創事業在經營管理方面的建議，如下所述： 一、深度經營垂直性社群，輔以口碑行銷擴散社群廣度。 二、跨領域整合硬體、軟體、內容、服務各方優勢，創新商業模式的應用。 三、精實創業的過程，講求階段性開發的速度而非精準度，因此團隊成員的專業核心能力為成功的關鍵要素所在，配合顧客回饋意見及創新審核法的檢視，以薄創新的開發方式搶占市場先機。 / Based on the study results of Web2.0, this research attempted to explore how internet new businesses seek for inspiration in the era of rapid advancement of technologies? How can they discover the possibilities of inventing a new business model by taking community as the business center and seize the market in such a competitive network industries by employing the lean startup model to make good use of time and avoid wasting resources? First of all, this research aims at discussing the development of theories of internet enterprises, virtual communities, business models and the lean startup models put forward by scholars. Next, the basic structure of this research is formed by centering on The Lean Startup Model Theory (Eric Ries, 2011) and Three Principles of The Learn Startup Model (Steve Blank, 2013), and further integrates Design-build-test Cycle(Wheelwright and Clark, 1994), Three Challenges of Developing Critical Mass(Hagel Ш and Arthur G. Armstrong, 199) and Business Model Theory(Gary Hamel, 2000). This research adopted an exploratory case study method, where data was collected through semi-structured interviews with two enterprises—iCook and iPeen, to analyze and understand the origin, concepts, development and measures of innovative business network. After this study compared the analysis of the case study of the enterprises and reviewed literatures, the findings of this research are as follows. First, the inspiration of innovative businesses stem from closely studying targeted users and successful cases from overseas. Innovative business models should be “value-proposition-oriented” and “targeting-customer-oriented”, employ “subtraction” to develop a feasible plan and fuse successful elements of abroad cases and Taiwan culture into innovative business models to enhance the novelty and localization of innovative businesses. Second, the methods of establishing virtual communities should put emphasis on ceaselessly optimizing “product function interface” and “customer’s using experience”, cooperate with well-known brands or key men to promote products and marketing, make good use of content assets and customer psychology analyses, and intensify product function services and customization utilities to increase customer loyalty in business brands. Third, agile-development-based innovation business models should center A Grass Roots Model of Strategy Formation to develop core strategies, take customers’ feedback into consideration, and constantly instill external knowledge to avoid core rigidities to further accelerate product development cycle; through value network of strategic alliance, the enterprises accumulate corporate recognition and customer flow. Eventually ebterprises can establish their own brands to actively create the value of cooperative network. Finally, based on the conclusions, this research proposed three suggestions of management for the internet new business as below. First, deeply engage with vertical community and cooperate with word of mouth marketing to extent the span of community. Second, to integrate hardware, software, content and service interdisciplinarily in order to innovate the application of business model. Third, the process of The Lean Startup emphasized on the speed of phased development rather than accuracy. Therefore, the key success element is the professional skills of the entrepreneurial team members, with customer’s feedback and innovation accounting method of viewing the business in order to accelerate the development of innovation to seize market opportunities.