其章節分配及簡要內容，分述如下： 第一章說明本論文的研究目的，研究動機，架構，及限制等。擬分為兩節，第一節： 研究目的。第二節：研究方法與限制。 第二章為論說文的理論基礎部份，對於現有各個資訊需求理論作一綜合性探討及評估 。本章擬分參節，第一節：資訊需求之意義。第二節：資訊需求在系統分析中所扮演 之角色。第三節：資訊需求理論評估。 第三章係針對企業系統規劃方法的觀念，做法及優缺點作深入性的剖析。本章擬分兩 節，第一節：企業系統規劃方法介紹。第二節：企業系統規劃方法使用現況。 第四章係利用上述理論方法，而作一實證研究，本章擬分參節，第一節：研究對象背 景介紹。第二節：施行方法及步驟。第三節：應用結果。 第五章係對本論文作一摘要結論，擬分兩節。第一節：摘要。第二節：結論及建議。

我國為一海島型經濟國家，在實體資源缺乏的自然環境下，經濟成長有賴 於對外貿易的貢獻，在這資訊洪流泛濫的時代裡，外銷企業如何蒐尋資訊 、需要何種類型的資訊、資訊供應商及外貿輔導機構在企業蒐集資訊的過 程中各該扮演什麼樣的角色，是本研究的探討重點。本研究採個案研究法 ，研究範圍界定在企業高階主管（董事長、總經理等）對資訊需求的認知 ，共有五個個案，產業別橫跨紡織業、成衣製造業、資訊電子業與通訊電 子業。研究結論可分資訊的需求與供給兩方面來談。在資訊的需求面，研 究發現我國外銷企業對資訊的需求，受到企業本身策略形態、所屬產業、 外銷地區產業生命週期階段、資訊專屬性、資訊蒐集成本與決策者成熟度 的影響。在資訊的供給面，研究發現個別企業、資訊供應商與外貿輔導機 構對資訊蒐集工作的分工，可以資訊專屬性與蒐尋之成本兩大構面做為劃 分的依據；而對於外貿輔導機構，本研究亦建議其在資訊蒐集的功能，應 以產業為劃分單位，並以產業特性為選擇標準，且應配合政府產業升級政 策所蒐集之資訊要具有前瞻性，以及進行對企業的資訊需求教育，除讓企 業了解外貿輔導機構所提供之資訊服務外，亦擴大企業獲取資訊的管道， 增加決策的正確性與預測未來趨勢的能力。

本研究目的在於了解國際高中交換生在日常生活中的資訊需求、獲取資訊的管道來源，希望能在日常生活資訊需求的研究議題上，協助蒐集與瞭解國際高中交換生的日常生活資訊問題。 本研究採取問卷調查蒐集16-18歲國際高中交換生的日常資訊需求項目及尋求頻率；以半結構性訪談的方式深入了解國際高中交換生在臺灣的日常生活資訊需求資訊，自2016年11月至2017年4月止，訪談12位就讀台南市高中、職國際高中交換生。 依據本研究結果發現，國際高中交換生的資訊需求及尋求管道有以下特徵： 一、 語言溝通造成國際高中交換生日常生活適應問題 二、 國際高中交換生的資訊取得管道以網路及人際資源為主 三、 國際高中交換生的日常資訊需求內容偏重娛樂及交通資訊 四、 高中圖書館館藏及規畫未提供國際高中交換生之日常生活需求 本研究並對學校及圖書館提出實務管理規劃建議 一. 跨校合作規劃課程 二. 提供華語語言幫助 三. 在圖書館網站上建立日常生活資訊專區 四. 舉辦國際高中交換生跨校閱讀活動 五. 辦理第二外語語言角落

本研究旨在探討澎湖縣國小教師教學資訊需求與資訊尋求行為，透過問卷對全澎湖縣40所國小之教師進行普查，以瞭解澎湖縣國小教師之教學資訊需求及資訊尋求行為概況，接著對10位同意接受訪談，且年資在5年以上之國小教師進行深度訪談，透過問卷調查及訪談分析，本研究發現如下： 在教學資訊需求方面，澎湖縣國小教師教學資訊之需求以能『補充教材內容，擴展學生見聞，引發學生學習興趣，提升學習專注力』之教學資訊為主；社會、國語及自然三科較需要額外補充教學資訊；這些額外的教學資訊多運用在課堂之發展活動；數位影音類型教學資訊受大多數教師喜愛，特別是YouTube上的影片。 在資訊尋求行為方面，澎湖縣國小教師教學資訊尋求管道以網路搜尋為主(Google最多)，選擇管道考量方便且能快速取得資訊，選用資訊時則會考量資訊的正確性、方便性、與教學內容相關性、易懂性。找尋教學資訊之干擾因素較多教師表示為：行政工作太多、交通不便、澎湖書店太少、研習很少符合需要、教學設備不夠完善。尋求資訊時的困難主要為『資料量過多，難以篩選』，而解決方式以『請教同儕教師』為主。 研究結果提出對教育主管單位之建議為：(一)減少行政工作與無益於提升學生基本能力之活動，或增加學校員額編制減少上課時數，讓教師有更多心思專注於教學上；(二)提高設備維護經費，使教學設備更完善；(三)加強與穩定網路品質；(四)精緻化研習活動，使研習活動符合需求；(五)整合教育資源，訓練教師運用；至於對圖書館之建議為：(一)希望延長開放時間；(二)希望增加館藏及數位化資源；(三)專業圖書館人員進駐小學協助管理學校圖書館；(四)加強圖書館推廣服務。 / This study was to analyze the teaching information needs and information seeking behaviors of elementary school teachers in Penghu County. The questionnaires mailed to 40 elementary school teachers. . This study also had in-depth interviews conducted with school teachers who have more than five years teaching experience to realize their opinions of information needs and behaviors. The results are summarized two parts. On teaching information needs, the information needs of elementary school teachers in Penghu County were to “supply teaching materials, broaden students’ horizons, arouse students' curiosity interests in learning, and improve learning concentrated attentionion”. Especially in Social Studies, Mandarin and Natural Sscience need more additional supplements of teaching information. This additional teaching information usually used in the development of classroom activities. Most teachers were used to rely on digital audio and video types of teaching information, especially videos on YouTube. On information seeking behaviors, the teachers were mostly using search engines on internet as their teaching information seeking channels (Google is the most popular one). The main considerations of seeking route selecting were convenient and easy to get information. On information selecting, the teachers would consider the information validity, convenience, teaching contents relevance, and understandability. The interference factors to seek teaching information were too much administrative works, traffic inconvenience, lack of bookstores in Penghu, teachers’ learning courses rarely met their real needs, and teaching equipment not good enough. The main difficulties when seeking information were "too much amount of data, and difficult to select". Most teachers’ solution was "to ask their colleagues for advice ". Five suggestions for educational administration: 1. Reduce administrative works and profitless activities or recruit more school staffs to reduce teachers’ workload, so that teachers could have more energy to focus on teaching. 2. Increase the maintenance budget to keep teaching equipment always in a good condition. 3. Strengthen and stabilize Internet network quality. 4. Refine teachers’ learning courses to meet the real needs of teachers. 5. Integrate educational resources and train teachers how to use. Four suggestions for the library: 1. Extend the opening hours. 2. Increase the amount of library collections and digital resources. 3. Recruit professional library personnel into primary schools to assist. 4. Strengthen the promotion of library services.

本研究主要在調查長庚紀念醫院台北院區醫師對該機構圖書館網站提供之線上參考服務的使用情形及滿意度，並比較外科體系、內科體系以及專科體系等三種不同科別醫師資訊需求之差異。本研究主要採文獻分析法及問卷調查法收及研究資料，全體有效樣本為181分，問卷回收率60.9%，其中外科體系醫師38位，內科體系醫師52位，專科體系醫師91位。 本研究主要的研究問題有四點：1.醫師對目前使用的圖書館線上參考服務的滿意度；2.醫師使用網路資源及圖書館網頁資訊服務的情形；3.醫師對線上參考服務的需求；4.不同科別醫師對圖書館線上參考服務的需求之差異。 經研究結果發現長庚醫院醫師對該院圖書館線上參考服務普遍認為滿意，而且醫師平時使用網際網路資源的頻率高，有將近80%的醫師幾乎每天都使用網際網路；醫師利用網路資源時主要的考慮因素為資料之可得性，在尋求資訊時遭遇的問題主要是全文資料取得不易。長庚醫院醫師資訊需求主要的動機是研究與教學，至於醫師的資訊需求與其科別背景相關性不大，但是其職級的關係以及醫師兼任教職則有顯著差異。 本文研究結果可為醫學圖書館建置醫學電子館藏及提供線上參考服務之參考。

大專院校為因應少子化現象，因此積極招收境外學生，政府也逐步開放相關政策，使來台就學之境外學生人數逐年上升，讓校內境外生比率逐年成長。圖書館有服務讀者之使命，需理解不同讀者的需求及圖書館使用行為，讓圖書館在國際化的浪潮下，可以提供更好的資源與服務。 本研究之研究目的有五點：（一）探討本地與境外大學生之資訊需求。（二）探討本地與境外大學生之圖書館使用情形。（三）探討本地與境外大學生之學校圖書館滿意度看法。（四）探討大學生使用圖書館與滿意度的影響因素，以國藉、性別、年級、院別進行探討。（五）探討與比較境外生與本地生資訊需求、圖書館使用、滿意度的差異。 為獲得研究結果，本研究透過文獻分析具體建構出「圖書館使用」三構面19項指標及「使用滿意度」三構面24指標之調查問卷，做為調查大學生圖書館使用及使用滿意度的評鑑工具。本問卷對龍華科技大學日間部大學生實際發放問卷調查，獲得以下結論：（一）本地和境外生的資訊需求以課業及休閒為主。（二）本地生最多人使用圖書館空間，境外生則最多人使用圖書館館藏。（三）本地生最滿意圖書館服務，境外生最滿意圖書館空間。（四）國籍是影響圖書館使用及使用滿意度的重要因素。（五）境外大學生仍未全面使用過圖書館。（六）本地生對圖書館期望落差大於境外生。 針對所獲得的研究結果，本研究也提出幾點建議：（一）加強宣傳圖書館，提高大學生使用圖書館的頻率。（二）因應資訊化時代，電子出版興起，圖書館需提高學生電子資源使用率。（三）增加圖書館各項館藏資源新穎性與多元性，吸引讀者使用。（四）重視圖書館空間的各項指標，滿足本地及境外大學生的需求。（五）深入了解不同身分讀者之需求，提供差異化的資源與服務。（六）提升圖書館整體滿意度，增加大學生使用圖書館的意願與頻率。 / To cope with the phenomenon of low birthrate, universities actively recruit overseas students. The government also implements some relevant policies to increase the number of overseas student in Taiwan every year. With the mission of providing best resources and services to the users, the library should fulfill the needs of different users with different using behaviors under the tide of globalization. Purpose of this study has five points: The first is to investigate the information needs of local and overseas college students. The second is to investigate the library use of local and overseas college students.The third is to investigate the library use satisfaction of local and overseas college students. The fourth is to explore the influencing factors of library usage and satisfaction of college students based on nationality, gender, grade and institution. The fifth is to explore and compare the information needs, library usage, and satisfaction between overseas students and local students. To get the research results, a survey questionnarire has formed based on the methodology of literary analysis to evaluate local and overseas college students concerning library use, satisfation and importance. This questionnaire contains "library use" three facets of 19 indicators and "satisfaction" three facets of 24 indicators as an evaluation tool for the investigation of college students ' library use and satisfaction evaluation tool. The surveys are sent to Longhua University of Science and Technology students. Results are as shown below. A. Local and overseas information needs to focus on school work and leisure. B. The largest portion of local students use the library space, and the largest portion of overseas students use the library collection. C. Most of local students most satisfied with the library services, overseas students most satisfied with the library space. D. Nationality is an important factor influencing library use and satisfaction. E. Overseas students have not fully used the library collections, space and services. F. Local students are more dissatisfied library than the overseas students. According to the research results, this study also several suggestions: A. Intensify publicity on library collections and services, and increase the frequency of using the library. B. In response to the information age, the rise of electronic publishing, the library needs to improve students' electronic resource usage. C. Enhance the library collection novelty and diversity to attract readers to use. D. Focusing on indicators falling within the library space, meet the needs of both local and overseas college students. E. Understand the needs of different students and provide differentiated collections and services. F. To enhance the overall satisfaction of the library and increase the willingness and the frequency of library using rate.

本研究主要在瞭解國內歷史檔案館藏於Web 環境中建置的規劃過程與執行內涵，主要以國內現正進行國科會「數位典藏國家型科技計畫」且已規劃建置Web檔案檢索系統的中央研究院近代史研究所檔案館為研究對象，探討其Web檔案檢索系統之建置內涵。本研究雖係以近史所檔案館為例，但期望藉由對該館建置經驗之探討，提供國內各歷史檔案主管與典藏單位參考。研究目的包括：探討Web環境中歷史檔案館藏檢索系統建置工作的內涵、Web檔案檢索系統介面的功能與特性、使用者對檔案檢索系統的使用習慣、模式與需求情形，並針對檔案館工作人員、資訊技術人員之Web檔案檢索系統建置作業思維觀點予以並列比較，進而與使用者之檔案資訊檢索需求進行對照比較，作為國內歷史檔案館藏Web檢索系統設計與建置之參考。 　　本研究採用深度訪談法，首先以近史所檔案館「近代外交與經濟重要檔案數位典藏計畫」為主要研究範圍，對該館工作人員進行訪談，並以參與該館系統建置之中研院計算機中心的資訊技術人員為訪談對象，此外亦針對外交檔案的使用者進行訪談，以便對相關的研究問題進行探討；並採用比較法，針對檔案館工作人員、資訊技術人員於Web檔案檢索系統建構之思維進行對照比較，並依據使用者對Web檔案檢索系統之需求與建置觀點進行剖析。最後將檔案館工作人員、資訊技術人員對系統功能建置之觀點與使用者之觀點進行對照比較，以綜合觀點比較歸納出Web環境中檔案檢索系統的重要特性與功能。 　　研究結果，本研究分別從「系統建構」與「使用者需求」兩個面向提出研究結論。於系統建構面向得出結論為：（一）檔案描述著錄方面：訂定檔案著錄系統建置方針、協調統整既有作業情境與著錄系統間的作業流程、因應檔案描述著錄作業所面臨的問題；（二）檔案權威控制方面：檔案權威控制方案效能的比較、權威檔合作建置可行性與方案的抉擇評估；（三）檔案傳輸互通標準方面：重視國際相關標準的採用與整合檢索的重要性、研擬訂定核心欄位促成聯合目錄與整合檢索之實現；（四）Web檔案檢索系統使用者介面方面：訂定Web檔案檢索系統使用者介面設計原則、Web檔案檢索系統使用者介面的功能規劃、妥善進行Web檔案檢索系統的營運管理；（五）檔案資訊加值檢索之作法方面：配合國中、高中教科書內容增加主題檔案介紹，進行系統使用者Log檔統計分析並進行檔案使用者資訊檢索行為研究，結合學術領域研究人員人力投入以進行檔案深度描述，運用資訊技術以提昇加值檢索之效能與服務之強化；（六）Web環境中歷史檔案檢索系統發展趨勢方面：藉由觀摩國內外其他單位之規劃建置並掌握重點，由網頁得知他館的經驗分享進而交流合作，與資訊技術人員密切交流以有助於系統的規劃建置。於使用者需求面向則分別從「使用者對Web檔案檢索系統的觀點與使用經驗」及「使用者對Web檔案檢索系統資訊檢索需求內涵分析」兩方面做成結論。有關使用者對Web檔案檢索系統的觀點與使用經驗方面，分別就檔案使用者資訊素養、使用經驗、檔案查詢途徑與使用方式、檔案資訊檢索整體需求、檔案檢索查詢項目使用需求情形、檔案資訊檢索心得觀感、檢索時所遭遇的問題以及對Web檔案檢索系統之期許等提列結論。而有關使用者對Web檔案檢索系統資訊檢索需求內涵分析方面，則以整體架構需求面向、資訊內涵需求面向、資訊檢索功能面向、資訊輸出功能面向、資訊顯示功能面向、檢索點需求面向等提列結論。 　　根據研究結果，本研究分別從「系統建構」與「使用者需求」兩個面向提出建議。於系統建構面向之建議包括：（一）訂定數位典藏與資訊檢索系統建置的相關標準；（二）建立一專門彙整缺字處理方案的官方正式網站；（三）建立一個累積資訊技術發展成果的知識庫；（四）運用「全宗原則」、採行「控制層次」進行檔案描述著錄；（五）合作建置檔案權威資料庫；（六）遵循檔案傳輸互通標準以因應內部與對外整合檢索之需求；（七）進行Web檔案檢索系統使用者介面整體規劃；（八）進行檔案資訊加值檢索方案之規劃；（九）研擬訂定核心欄位，儘速促成聯合目錄與整合檢索之實現。於使用者需求面向之建議則包括：（一）建立整合性歷史檔案查詢網站；（二）運用資訊技術與人工智能分析以強化檔案資訊內涵分析；（三）提供個人化檔案資訊檢索服務；（四）研擬並發展加值檢索方案。 / This study aims at understanding the planning process and the implementation of web-based historical archive construction in Taiwan by investigating the National Digital Archives Program that is being run by the National Science Council (NSC) and the contents of construction of the achieves of Institute of Modern History, Academia Sinica, whose retrieval system was completed. Though the study was based on modern history archives, it is hoped that the study can be a reference of construction for competent units and owners of history archives. The objective of the study is to investigate the contents of construction of Chinese web-based retrieval systems for historical archives; their functions and characteristics; and the habits, behavioral patterns and needs of users. A contrastive study between thoughts and opinions of web-based retrieval system construction of archive crews and IT personnel and the needs of users has been conducted to provide a reference for planning and construction of web-based retrieval system for history archives in Taiwan. 　　In-depth interviews were conducted with librarians in charge of the Digital Archives of the Diplomatic and Economic Records in Modern History Project, and with IT personnel of the Computer Center of Academia Sinica engaging in the construction of the archival system. Moreover, users of diplomatic files were interviewed for related topics. A comparison of the thoughts and opinions on web-based retrieval system of archive crews and IT personnel has been conducted. Needs and views of users have been analyzed. Finally, a contrastive study between the views on system function construction of archive crews and IT personnel and the opinions of users has been conducted in order to find out the important characteristics and functions of we-based Chinese archive retrieval systems. 　　Based on the research findings, conclusions were made from the following two aspects: system construction and user needs. System constructions are: (1) file description and recording: establishing construction policies for file recording systems, coordinating and integrating the operation workflow of the existing operation environment and recording system, and responding to problems arising out of file description and recording; (2) file authority control: comparing the efficiency of file authority control solutions, and selecting and evaluating the feasibility and solution of collaborative construction of authoritative files; (3) file transfer protocol: focusing on the importance of international protocols and integrated retrieval, and drafting core columns to promote the realization of joint indexing and integrated retrieval; (4) web-based retrieval system user interface: drawing out principles of design for the user interface of web-based retrieval systems, planning functions for the user interface of web-based retrieval systems, and applying reliable operation management of web-based retrieval systems; (5) handling of value-added retrieval of file information: enriching topic file introduction in accordance with junior and senior high school textbooks, producing statistics on and analyzing system user log files and studying the information retrieval pattern of users, combining the manpower of researchers to produce depth description of files, and enhancing the efficiency and optimizing the service of value-added retrieval with information technology; and (6) the trend of Chinese web-based retrieval systems of historical archives: sharing the experience in planning and construction of other archives home and abroad and promoting exchange and cooperation with them over the web, and making close contacts with IT personnel to facilitate system planning and construction. Conclusions on user needs were made according to “the user’s views and experiences of uses of web-based file retrieval systems” and “analysis on the contents of user’s needs for web-based file retrieval system”. Regarding user’s views on and experiences of uses for web-based file retrieval systems, conclusions were reached according to the user’s information attainments, experience of system uses, paths and manners of file retrieval, overall requirements for file and information retrieval, use of options in file retrieval systems, comments on file and information retrieval, problems encountered in retrieving files and information, and expectations from web-based file retrieval systems. As to the analysis of the contents of user’s needs for web-based file retrieval system of users, conclusions have been drawn according to the needs for overall framework; information contents; information retrieval functions; information output functions; information display functions; and information retrieval. 　　Based on the research findings, suggestions have been made according to “system construction” and “user needs”. Suggestions about system construction include: (1) establishing standards for digital archives and information retrieval systems; (2) setting up an official website for processing characters that do not exist in regular font sets; (3) developing a knowledge base for accumulating IT development achievements; (4) describing and recording files with “level control” according to the “principle of respect des fonds”; (5) constructing a file authority database under collaboration; (6) following the file transfer protocols to meet the requirements of internal and external integrated retrievals; (7) making plans for the user interface of web-based file retrieval systems; (8) working out solutions for value-added file and information retrieval; and (9) drawing out central columns and promoting the realization of joint indexing and retrieval. Suggestions about user needs include: (1) establishing an integrated historical archive inquiry website; (2) applying IT and AI to strengthen file and information content analysis; (3) providing personalized file and information retrieval services; and (4) drawing out and developing value-added retrieval solutions.

隨著資訊科技的發展，會計資訊變得更具即時性與可及性。會計資訊的提供者可利用自動化系統即時產出財務報告，並進行線上財務報導；而會計資訊的需求者，也可利用網際網路不受時空限制的特性，擷取所需的資訊。會計資訊的及時性品質獲得重大改善，而針對異質性的資訊需求者，用更低成本的方式滿足其多元需求的可能性也大為增加。XBRL可說是近年來會計與資訊科技結合的一項重要進展。本論文將以我國會計資訊市場為背景，採用XBRL及其他相關資訊技術，開發出一套能提供異質性會計資訊使用者閱讀及查詢XBRL格式文件之資訊系統。 本研究以圍繞標準財務報導之客製化（Customization Around Standard Report, CASR）架構為藍本，並與客製化報導（Customized Financial Reporting, CFR）理論結合，完成以XBRL為資料格式的客製化財務報導系統（Customized Financial Reporting System, CFRS），俾驗證XBRL在我國會計資訊市場之技術可行性，並為異質性的資訊使用者創造附加價值。在外觀客製化方面，係透過客製化樣版的設計而達成；內容客製化的部分，則因採用XBRL資料格式及CFRS的系統功能，而實現並延伸了部分的內容客製化面向。 / Accounting information has become real-time and more accessible with the development of information technology. Providers of accounting information can use automatic systems to produce real-time financial reports and distribute them on the Internet; and users of accounting information can extract data freely from WWW (World Wide Web). Consequently, the timeliness of accounting information is greatly improved, and heterogeneous information users’ various demands could be satisfied. XBRL is an important achievement on the integration of accounting and information technology in the past few years. This paper uses XBRL and other information techniques to develop an XBRL-based information system for the heterogeneous users of Taiwan accounting information market to read and inquire XBRL documents. Our research is based on the architecture of the Customization Around Standard Report (CASR) model under the Customized Financial Reporting (CFR) theory. We have developed the Customized Financial Reporting System (CFRS) to verify the technical feasibility of XBRL in Taiwan accounting information market, and to create values for heterogeneous information users. We use customized style sheets for the customized presentation of accounting information, and implement several dimensions of content customization by using XBRL and CFRS’ s functionalities.

在當今競爭激烈的全球性經營環境中，許多企業在經營上均遭遇到某種程度的競爭與壓力，為了解決此種問題，它們必須從全球性經營管理的觀點來採取某些適當的策略，並且藉由資訊科技的使用以獲取關鍵性的資源，進而支援公司的全球性策略活動，以獲取競爭優勢。 　　本研究的主要目的，在於針對國內的多國籍企業，其使用行銷資訊系統的現況，做一個普遍性的調查。調查的內容包括：企業組織之策略目標、資訊部門之架構、行銷資訊系統之架構、開發方式、負責管理之單位部門、行銷資訊系統本身所包含之資訊和資訊的來源、主管常面對的決策問題與行銷資訊系統能夠支援的程度、網路行銷的使用情形.....等。此部份研究的主要目的是希望能夠從現有使用行銷資訊系統的企業中，了解此系統所存在的企業環境與背景為何、主管對於此系統的使用情形與態度等。 　　此外，本研究也將分析目前國內的多國籍企業行銷資訊系統的資訊需求。希望藉由此一深入的研究，能夠歸納出一套適用通則，使得目前與未來想要開發行銷資訊系統的企業能有所參考與依據，以期未來開發的成果能應付企業營運之需，提昇企業的經營績效，進而成為企業的一個競爭利器。 / There are many firms facing operational pressures from the global business environment. For the sake of dealing with such dilemmas, these firms must adopt strategies with a global perspective and utilize information technology to gain competitive advantages. 　　The purpose of this thesis is to determine the overall status of marketing information systems (MkIS) for multinational corporations in Taiwan through empirical study. Several aspects of marketing information system usages are described, including strategic goals, organizational architecture, development of system effectiveness, managing departments, information categories, information sources, decision content, and the scenarios for network marketing utilization. 　　This thesis further attempts to establish feasible recommendations for these marketing information systems' critical information elements by analyzing current marketing information requirements for multinational corporations in Taiwan. It is hoped that multinational corporations seeking to undertake successful MkIS development will benefit from recommendations proposed herein, and that these suggestions will help those companies to eventually establish greater operational effectiveness and competitive advantages.

研究生學習主要目的為完成課堂作業，準備課程討論、講習、研討會，或蒐集資料以供撰寫論文研究之需求，其次，體育領域研究生對於「增加體育專業能力」和「職場專業延伸」方面的需求也佔重要比例。為了達成上述目的，研究生會有需要到圖書館使用館藏服務以滿足任務需求。而圖書館所提供的館藏服務包含：圖書、期刊、電子書、電子期刊、資料庫與視聽資料等。本研究利用訪談法針對「體育研究生對館藏服務滿意度」進行評鑑指標的建構與修訂，以國立體育大學研究生進行問卷調查，評估其對館藏服務的重要性與滿意度。 本研究的研究目的有四點：(一) 探討體育研究生資訊需求與資訊尋求行為。(二)探討體育研究生館藏使用現況與支援資訊需求之情形。(三)探討體育研究生實體館藏與電子館藏使用現況與滿意度。(四)從體育研究生對館藏使用重要性與滿意度之落差，針對不滿意地方，提供改善館藏之參考。 為獲得研究結果，本研究透過訪談法具體建構出三個評鑑構面、23個指標為滿意度問卷，做為體育研究生對圖書館館藏服務滿意度的評鑑工具。本問卷對國立體育大學全體研究生實際發放問卷調查，獲得以下結論：(一) 體育研究生來自多元的背景特質。(二) 體育研究生資訊需求以課業需要、撰寫論文為主；體育研究生最常使用的館藏服務是圖書借閱。(三) 體育研究生館藏使用是電子期刊、資料庫及圖書。(四) 體育研究生需要的支援是方便的校外連線及便利的網站設計。(五) 體育大學研究生對圖書館滿意度低。(六) 體育研究生對圖書館館藏有高度期待。 針對所獲得的研究結果，本研究也提出幾點建議：(一) 可藉由調整西文電子期刊訂購類別，以及要求跨資料庫整合平台的廠商改進搜尋資料的正確性和精準度，及擴充免費電子資源的範圍，以解決西文電子期刊不足的問題，。(二) 圖書館最需要改進的館藏服務為電子資源的全文提供，和電子資源網站取得全文的易用性。(三) 圖書資源應增加新穎性與多元性，請老師介入推荐圖書，提供新穎及符合研究生需求的最新圖書資源。(四) 依使用需求來改善圖書館檢索系的使用者介面。(五) 建置有彈性的教育訓練課程。 / A graduate student’s major task is to study for completion of course works, for preparations during graduate programs, workshops and seminars, and for data collection and technique for research papers written requirements. Moreover, the following two requirements are also accounted for a significant proportion to a graduate student who concentrates on the field of sport. The first one is how to increase the physical professional competence. And the second one is how to extend the professional career. To achieve the purposes mentioned above, graduate students will need to use library collections and services to meet the study requirements. And these library collections and services include books, journals, e-books, e-journals, databases, audio-visual materials, and so on. In this study, the interview survey is used to build the evaluation crtirea and modification for the sport graduate student’s satisfaction on the library collections and services. The process is firstable to interview and design a questionnaire for the National Taiwan Sport University (NTSU) graduate students. And then, it is to collect, analyze, evaluate, and summarize the importance and satisfaction of the library collections and services from the sport graduate students. There are four purposes in this study. The first is to investigate the information needs and information-seeking behavior of sport graduate students. The second is to probe the library usage status and support information needs of sport graduate students. The third is to understand the needs and desires of physical collections and electronic holdings using the current situation and satisfaction by sport graduate students in the NTSU library. The fourth is to come up with an improvement plan for the library collections and services on the subject matter of sport research based on the results of interview survey highlighted importence gap and satisfaction gap usage by the sport graduate students. In order to attain the research results, a survey questionnaire has formed based on the methodology of interview survey to evaluate sport graduate students concerning library satisfaction, use, and importence. The design of questionnaire has considered three facets that include collection content, collection service and collection application value. And the questionnaire consisted of twenty three indicators to survey totally service satisfaction. The surveys are sent to all NTSU graduate students. Results are as shown below. A. Sport graduate students have diverse background. B. Information needs required from sport graduate students are mainly for completing course assignments and for writing papers. The most commonly used item of library collection service is to borrow books. C. The top priorities of library collection used by sport graduate students are in order of e-journal, database, and book. D. The most concerns of the assistance from library service required by sport graduate students are convenience of campus computer network connectivety and suitable design of website page. E. About 40% of sport graduate students have low satisfaction on the library collection. F. Sport graduate students have high expectations of library collection. According to the research resuls, several suggestions are made to improve the library collection and service on the subject matter of sport research. They are as shown below. A. Adjust purchased categories of west e-journals, and request the electronic resources meta-search system provider to improve the correctness and the accuracy of the keyword search and expand free e-journal repositories to resolve the shortage issue of west e-journals. B. The capability and usability of full-text download from electronic resources needs to be improved right away. C. Request teaching professors to joint the library collection acquistion committee and to provide their review comments and suggestions, make sure the collections always keep up with the sport graduate students’ needs as much as possible. D. The user interface of library search system needs to be improved to comply with the requirements of usability. E. The library instruction shall be adaptive to all fields of departments and schools.