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41	Аксиологические особенности видеореклам автомобильных брендов на русском, английском и китайском языках : магистерская диссертация / Axiological features of video advertising of car brands in the Russian, English and Chinese languages Азарова, К. Ю., Azarova, K. Yu. January 2024 (has links) Работа посвящена осуществлению комплексного аксиологического и сравнительного анализа русской, английской и китайской видеорекламы автомобильных брендов. Объектом исследования является коммерческая видеореклама автомобилей на русском, английском и китайском языках, предметом – аксиологические, лексико-стилистические и грамматические особенности поликодовых текстов на русском, английском и китайском языках в сфере автомобильной индустрии. Цель исследования заключается в выявлении языковых средств и приемов, которые используются для передачи аксиологических особенностей в видеорекламах автомобильных брендов на русском, английском и китайском языках. Материал исследования составили 513 видеореклам со слоганами (173 на русском языке, 187 на английском, 153 на китайском).Анализ показал, что лексико-стилистические, аксиологические и грамматические особенности видеореклам автомобильных брендов на трех языках имеют значительные отличия, так как каждый язык обладает своими уникальными лексическими единицами, ценностями и грамматическими структурами. Поэтому автомобильным брендам стоит адаптировать слоганы и видеоролики под каждую из целевых аудиторий. Для этого компаниям важно учитывать не только национально-культурные особенности, но и использовать привычные для потенциальных покупателей языковые средства и структуры предложений, а также выстраивать коммуникацию на родном для потребителей языке. Для успешности и эффективности рекламного сообщения автомобильным брендам необходимо учитывать ценности целевой аудитории, а также использовать в слоганах привычные для потребителей языковые формы и структуры. / The study is focused on the implementation of a comprehensive axiological and comparative analysis of the Russian, English and Chinese video advertising of car brands. The object of the study is commercial video advertising of cars in Russian, English and Chinese languages, the subject is axiological, lexico-stylistic and grammatical features of polycoded texts in the Russian, English and Chinese languages in the automotive industry. The aim of the study is to identify the linguistic means and techniques used to convey axiological features in video advertising of car brands in Russian, English and Chinese. The research material includes 513 videos with slogans (173 in Russian, 187 in English, 153 in Chinese).The analysis showed that lexico-stylistic, axiological and grammatical features of car brand video advertising in three languages have significant differences, as each language has its own unique lexical units, values and grammatical structures. Therefore, automotive brands should tailor slogans and videos to each of their target audiences. For this purpose, it is important for companies to consider not only national and cultural specifics, but also to use language tools and sentence structures that are familiar to the potential customers. Thus, for advertising messages to be successful and effective, car brands need to consider the values of the audience and use language forms and structures familiar to the consumers in their slogans. СЛОГАНЫ АКСИОЛОГИЯ ВИДЕОРЕКЛАМА АВТОМОБИЛЬНЫЙ БРЕНД ПОЛИКОДОВЫЙ ТЕКСТ КРЕОЛИЗОВАННЫЙ ТЕКСТ РУССКИЙ АНГЛИЙСКИЙ КИТАЙСКИЙ ЛЕКСИКА СТИЛИСТИКА ГРАММАТИКА MASTER'S THESIS SLOGANS AXIOLOGY VIDEO ADVERTISING CAR BRANDS POLYCODE TEXT CREOLIZED TEXT RUSSIAN ENGLISH CHINESE LEXIS STYLISTICS GRAMMAR CULTURAL FEATURES
42	'n Filosofies-andragogiese benadering tot dialektiese strategiese onderwysbestuur : 'n verwysing na die satellietkampus van die Vaaldriehoekse Technikon in Kempton Park Geldenhuys, Michiël Daniël 06 1900 (has links) Hoër Onderwys in Suid-Afrika is in 'n proses van transformasie. Hierdie transformasie is onder meer as gevolg van internasionale wereldtendense en die historiese agterstande van onderwys in Suid-Afrika. Dit is derhalwe noodsaaklik dat instellings, soos die Oos-Rand Kampus van die Vaaldriehoekse Technikon, strategiese beplanning in sy bestuursaktiwiteite behoort te inkorporeer. Hierdie studie het strategiese bestuur as sentrale tema met komponente in die Filosofiese Antropologie en in Sakebestuur. In hierdie studie is ondersoek gedoen na strategiese bestuur as dialektiese strategiese bestuur met kenmerke van bi-polere, dualistiese en kontensieuse aard. Dit is vanuit hierdie vertrekpunt dat dialektiese strategiese bestuur in die kategoriee van menswees, soos onder meer synsopenheid, dialoog, toekomstigheid, paties-dinamiese gerelasioneerdheid, verbeelding, selfbewussyn, waardes en vryheid en besluitneming, gefundeer kan word. Dit kan gekonstateer word dat dialektiese strategiese bestuur 'n menslike aktiwiteit is wat in die Filosofiese Antropologie en in die Aksiologie gefundeer is. 'n Ondersoek is ook geloods na faktore wat die toekomstige strategiese posisie van die Oos-Rand Kampus van die Vaaldriehoekse Technikon kan beinvloed en/of bepaal Internasionale en nasionale onderwysfaktore is ondersoek en 'n nie-empiriese opname is onder personeel, studente en werkgewers uitgevoer om inligting te verkry wat in strategiese bestuur gebruik kan word. Die gevolgtrekkings van hierdie studie is in die vorm van strategiese tendense en 'n moontlike bestuursplan uiteengesit wat as 'n vertrekpunt in 'n strategiese plan vir die Oos-Rand Kampus van die Vaaldriehoekse Technikon gebruik kan word. / Higher Education in South Africa is in a process of transfonnation. This transfonnation is, amongst others, due to the international global tendencies and the historic backlog of education in South Africa It is therefore imperative that institutions, such as the East Rand Campus of the Vaal Triangle Technikon, should incorporate strategic planning in its managerial activities. This study has strategic management as a central theme with components in the Philosophical Anthropology and in Business Management. In this study strategic management has been investigated as dialectic strategic management with characteristics of a bi-polar, dualistic and contention nature. It is from this departure that dialectic strategic management can be funded in the categories of being human, namely openness to being, dialogue, futurity, pathic-dynamic relatedness, imagination, self consciousness, values and freedom and decision making. It can thus be stated that dialectic strategic management is a human activity funded in the Philosophical Anthropology and in the Axiology. An investigation has also been done pertaining factors which can influence and/or determine the future strategic position of the East Rand Campus of the Vaal Triangle Technikon. International and national educational factors have been investigated and a non-empirical survey was made among stafl: students and employers as to obtain infonnation that can be used in strategic management. The conclusion of the study is presented in the form of strategic intents and a probable management plan that can be used as a point of departure in a strategic management plan for the East Rand Campus of the Vaal Triangle Technikon. / Educational Studies / D. Ed. (Filosofie van die Opvoeding) East Rand Campus Vaal Triangle Technikon Dialectic strategic management Categories of being human Axiology and strategic planning Higher educational tendencies Transfonnation in higher education East Rand regional educational factors Satellite campuses Vaal Triangle Technikon Strategic intents Management plan 378.101096822 Vaal Triangle Technikon
43	Pohyb bezdomovců v městské prostředí: Na příkladě hlavního města Prahy / Homeless Movement in Urban Area: Illustrated by the Example of Prague Jakubec, Filip January 2015 (has links) The following text deals with homeless movement in an urban area and is based on a qualitative field research carried out in the capital of the Czech Republic, Prague, from the early November 2014 until the beginning of May 2015. The research of such a sensitive topic as homelessness demands much higher attention, with regard to respecting the ethical rules of the field research and publication of materials gained. Therefore, my thesis deals with the motives of their movement usually based on meeting basic human needs, and with general characteristics of locations they stay in. This information clarify why homeless people move in the city without revelation of exact maps of their location, because this may endanger my informants.
44	'n Filosofies-andragogiese benadering tot dialektiese strategiese onderwysbestuur : 'n verwysing na die satellietkampus van die Vaaldriehoekse Technikon in Kempton Park Geldenhuys, Michiël Daniël 06 1900 (has links) Hoër Onderwys in Suid-Afrika is in 'n proses van transformasie. Hierdie transformasie is onder meer as gevolg van internasionale wereldtendense en die historiese agterstande van onderwys in Suid-Afrika. Dit is derhalwe noodsaaklik dat instellings, soos die Oos-Rand Kampus van die Vaaldriehoekse Technikon, strategiese beplanning in sy bestuursaktiwiteite behoort te inkorporeer. Hierdie studie het strategiese bestuur as sentrale tema met komponente in die Filosofiese Antropologie en in Sakebestuur. In hierdie studie is ondersoek gedoen na strategiese bestuur as dialektiese strategiese bestuur met kenmerke van bi-polere, dualistiese en kontensieuse aard. Dit is vanuit hierdie vertrekpunt dat dialektiese strategiese bestuur in die kategoriee van menswees, soos onder meer synsopenheid, dialoog, toekomstigheid, paties-dinamiese gerelasioneerdheid, verbeelding, selfbewussyn, waardes en vryheid en besluitneming, gefundeer kan word. Dit kan gekonstateer word dat dialektiese strategiese bestuur 'n menslike aktiwiteit is wat in die Filosofiese Antropologie en in die Aksiologie gefundeer is. 'n Ondersoek is ook geloods na faktore wat die toekomstige strategiese posisie van die Oos-Rand Kampus van die Vaaldriehoekse Technikon kan beinvloed en/of bepaal Internasionale en nasionale onderwysfaktore is ondersoek en 'n nie-empiriese opname is onder personeel, studente en werkgewers uitgevoer om inligting te verkry wat in strategiese bestuur gebruik kan word. Die gevolgtrekkings van hierdie studie is in die vorm van strategiese tendense en 'n moontlike bestuursplan uiteengesit wat as 'n vertrekpunt in 'n strategiese plan vir die Oos-Rand Kampus van die Vaaldriehoekse Technikon gebruik kan word. / Higher Education in South Africa is in a process of transfonnation. This transfonnation is, amongst others, due to the international global tendencies and the historic backlog of education in South Africa It is therefore imperative that institutions, such as the East Rand Campus of the Vaal Triangle Technikon, should incorporate strategic planning in its managerial activities. This study has strategic management as a central theme with components in the Philosophical Anthropology and in Business Management. In this study strategic management has been investigated as dialectic strategic management with characteristics of a bi-polar, dualistic and contention nature. It is from this departure that dialectic strategic management can be funded in the categories of being human, namely openness to being, dialogue, futurity, pathic-dynamic relatedness, imagination, self consciousness, values and freedom and decision making. It can thus be stated that dialectic strategic management is a human activity funded in the Philosophical Anthropology and in the Axiology. An investigation has also been done pertaining factors which can influence and/or determine the future strategic position of the East Rand Campus of the Vaal Triangle Technikon. International and national educational factors have been investigated and a non-empirical survey was made among stafl: students and employers as to obtain infonnation that can be used in strategic management. The conclusion of the study is presented in the form of strategic intents and a probable management plan that can be used as a point of departure in a strategic management plan for the East Rand Campus of the Vaal Triangle Technikon. / Educational Studies / D. Ed. (Filosofie van die Opvoeding) East Rand Campus Vaal Triangle Technikon Dialectic strategic management Categories of being human Axiology and strategic planning Higher educational tendencies Transfonnation in higher education East Rand regional educational factors Satellite campuses Vaal Triangle Technikon Strategic intents Management plan 378.101096822 Vaal Triangle Technikon
45	Reflexe hodnot v sociální práci se zaměřením na práci v Charitě / Reflection of Values in Social Work focused on Charity Work. BAZALOVÁ, Eva January 2012 (has links) The diploma thesis deals with an analysis of a concept of a value on the basis of the selected literature. It tries to point out a connection of ethical theories with a practical human behaviour. It has been structured from an explanation of key concepts as ethics, morality, manners; it examines a word of the value and fundamental philosophical theories which are associated with values. In detail it analyses the values in terms of so called philosophy of the material and formal subjectivism. It focuses on representatives of the phenomenology - Max Scheler, Nikolai Hartmann and Dietrich von Hildebrand. It specifies approaches to the values as well as in terms of a human personality, especially from a perspective of the analytical psychology. The thesis shows an importance of the values in the practical application - in the professional ethics of social work, where ethical codes provide an orientation for employees. Caritas Czech Republic was chosen as a model organization. That is also why a theological perspective on the values has been mentioned and basic values and principles of the Code of Caritas Czech Republic as well. This study should be a stimulus for a further exploration of the concept of the value and its significance for human beings. It considers the values to be a fundamental motivation that will lead mankind to a good behaviour (virtues) in the future.
46	Le droit du plus faible comme principe d'interprétation judiciaire en droit civil de la personne / The right of the weakest as principle of judicial interpretation in civil law of the person. Kadem, Sabine 09 July 2014 (has links) La faiblesse est partout et touche tout le monde. Lorsqu’elle se trouve dévoilée serévèle la vulnérabilité. Et c’est dans ce moment là que la faiblesse doit être qualifiéejuridiquement. Or comme toute qualification, elle doit obéir à des règles. Ces règles s’imposentà la présente étude comme premier fondement analytique. C’est en effet en partant du droitprivé, celui de la personne, que de premières règles garantissant les droits de « l’Homme »peuvent être identifiées. Celles-ci ont pour objet ce qui fait l’être humain, dans sa faiblesse.Elles en donnent une forme de définition, juridique, mais sans toute la profondeur d’uneapproche autrement que systémique, voire parfois systématique, au sens d’une régulationadministrativiste des droits. C’est aux entrecroisements théoriques, qui fondent la règle dedroit, que l’on peut saisir des hypothèses faisant être la règle de droit. Toutefois, c’est dans lapensée sous-jacente, que seul un langage de philosophie du droit saura révéler, le lieu où lafaiblesse trouvera sa correspondance la plus exigeante. Là elle rejoint les langagesontologique et métaphysique, qui font qu’elle « existe » au-delà de toute qualification juridique.D’une approche de philosophie du droit on retiendra donc que le droit du plus faible obéit àplusieurs règles communes, relevant d’une forme d’universalité, et que celles-ci peuventtrouver une véritable traduction en droit positif. C’est une forme de typologie de la faiblesseque l’on retrouve le plus souvent en pratique dans le discours du juge. C’est en invoquant lasentence du juge, dans sa souveraine interprétation judiciaire, que la faiblesse prend sadernière forme, celle que la personne se doit d’accepter pour faire valoir un droit. / The weakness is everywhere and affects everybody. When she is revealed, showsitself the vulnerability. A this moment she must be legally qualified. Yet, as any qualification,her has to obey rules. So these impose upon the present study as first analytica l foundation.Indeed while leaving of the private law, that of the person, of first rules guaranteeing the rightsof " the Man " can be identified. These have for object what makes the human being, in hisweakness, in a way gives a shape of definition, legal, but without all the depth of an approachthan what systematism, even sometimes systematic, in the sense of a regulation“administrativiste” rights. It is in the theoretical intertwinings, that base the legal rule, whichwe can seize with hypotheses making the legal rule be. However, it is in the underlyingthought, that only a language of philosophy of the right/law will know how to reveal, that theweakness will find its most demanding correspondence. There she joins the ontological andmetaphysical languages, which make that she "exists". Of an approach of philosophy of theright/law we shall thus retain that the right of the weakest obeys several common rules, andbeing of a shape of universality, and that these can find a real translation in substant ive law. Itis a shape of typology of the weakness that we find most of the time in practice in the speechof the judge. While calling upon the judgment of the judge, in his ruler judicial interpretation,the weakness take its last shape, the one that the person owes accept to assert to right a“right”. Faiblesse Vulnérabilité Nécessité Interprétation judiciaire Équité Dignité Herméneutique Altérité Axiologie Droit privé Droit civil Philosophie Éthique Droits de l'homme Personne Statut de l'enfant à naître Droits de l'enfant Incapacité Famille Filiation Parentalité Unions Libertés individuelles Consentement Débiteur Weakness Vulnerability Necessity Judicial interpretation Equity Dignity Hermeneutics Otherness Axiology Private law Civil law Philosophy Ethics Human rights Person Status of unborn child Rights of the child Incapacity Family Filiation Parenthood Unions Personnal freedoms Consent Debtor 340
47	Dramaturgie et morale dans les comédies de Ménandre et de Plaute. La question de l'axiologie / Dramaturgy and Morals in Menander’s and Plautus’ comedies. The question of axiology Lhostis, Nathalie 29 November 2013 (has links) Notre étude intitulée « dramaturgie et morale », porte sur la mise en scène des valeurs morales dans les comédies de Ménandre et de Plaute. Notre approche consiste à repérer quelles sont les valeurs mobilisées, à étudier la manière dont elles sont exprimées et articulées entre elles. Il s’agit d’analyser leur traitement et la place qui leur est conférée : sont-elles soumises à réflexion, confirmées, mises à l’épreuve ? Ainsi l’enjeu n’est pas tant de chercher la « morale » des pièces ou le message moral qu’elles délivreraient, mais de décrire l’architectonique des valeurs dans les comédies. Nous nous sommes intéressée plus particulièrement à l’axiologie, c’est-à-dire à la forme que prend l’évaluation morale dans les comédies de Ménandre et de Plaute. Quels sont les critères qui déterminent cette évaluation ? Quel est l’enjeu de cette évaluation ? La valeur, telle qu’elle apparaît dans les comédies de Ménandre et de Plaute, est essentiellement de trois types : matérielle, symbolique et éthique. La question est de comprendre comment elles sont pensées et articulées les unes aux autres dans chacun des deux corpus. Cette perspective rejoint la question du rapport entre l’intérêt particulier et l’intérêt d’autrui, centrale dans les philosophies antiques qui posent la question de savoir dans quelle mesure il est nécessaire pour l’agent éthique de prendre en compte l’intérêt d’autrui pour atteindre son propre bonheur.Une première partie est consacrée aux notions de valeurs et d’échange, autour de deux types d’échange : l’échange marchand et l’échange social, le premier mettant en œuvre une morale de type utilitariste et le second faisant appel à des vertus coopératives. Une seconde partie étudie la notion d’infraction. Il s’agit d’examiner les modalités d’évaluation d’une action singulière. Dans une troisième partie, nous étudions la comédie comme expérimentation éthique. / This study, entitled “dramaturgy and morals”, looks at the dramatization of moral values in the comedies of Menander and Plautus. I employ an approach that identifies which values are evoked and looks at how they are conveyed and structured in relation to one another. The aim is to analyse how they are treated and the place that is accorded to them. Are they subjected to reflection, affirmed, or critiqued? Thus what is at stake is less about finding the “morals” in the plays or their supposed moral message, but rather delineating the architectonics of values in these comedies. This study will focus more specifically on axiology, that is to say the form that moral evaluation takes in the comedies of Menander and Plautus. According to which criteria is this evaluation carried out? What is at stake in this evaluation?The concept of value, as it appears in the comedies of Menander and Plautus, entails essentially three domains: the material, the symbolic, and the ethical. The issue at hand is understanding how they are conceived of and related to one another in the comedies of Menander and Plautus. Such a perspective intersects with the question of the relationship between personal interest and the interests of others, a key concern in Ancient philosophy which seeks to discover to what extent an ethical agent is obliged to take into consideration others in order to achieve happiness. The first section is concerned with the concepts of moral values and trade. It looks at two types of trade: commercial trade, which outlines the primacy of utilitarian morals, and communal trade, which is based on co-operative values. The second section deals with the idea of contravention. It examines the procedures used to judge a particular action. The third section looks at comedy as ethical experimentation. Théâtre Comédie Comique Comédie Nouvelle Néa Palliata Ménandre Plaute Dramaturgie Savoir Morale Éthique Axiologie Valeur Évaluation Échange Infraction Faute Erreur Transgression Justice Équité Juste Sujet Sujet éthique Sujet social Expérimentation Fonction morale Didactisme Édification Philosophie et littérature Theatre Comedy Comical New Comedy Nea Palliata Menander Plautus Dramaturgy Knowledge Morals Ethics Axiology Values Evaluation Trade Contravention Fault Error Transgression Justice Equity Fair Subject Ethical Subject Social Subject Experimentation Moral Function Didacticism Edification Philosophy and Literature

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