Ce mémoire s’intéresse aux campagnes publicitaires de bière diffusées dans divers journaux et magazines dans les années 1920 et 1950 au Québec, deux périodes d’après-guerre marquées par la prospérité économique et le développement de la consommation de masse. Cette étude comparative vise à faire ressortir l’évolution dans les représentations de la bière et les stratégies utilisées par les publicitaires pour la mettre en valeur afin de la rendre plus légitime dans la société. En plus de dégager les différents discours utilisés par les publicitaires pour mieux vendre ce produit, nous montrons que les thèmes et stratégies retenus sont directement influencés par les valeurs, les idées, les normes et le contexte législatif de la société québécoise pour chaque période étudiée. Nous soutenons d’ailleurs l’hypothèse selon laquelle le genre, mais plus particulièrement le discours dominant sur la masculinité, a fortement influencé la construction des campagnes publicitaires lors des deux périodes étudiées; la culture de l’alcool, mais plus particulièrement celle de la bière, est un bastion masculin qui tend à résister à l’intégration des femmes et de la féminité. / This thesis is interested in beer advertising campaigns published in various newspapers and magazines in the 1920s and 1950s in the province of Quebec, two post-war periods marked by economic prosperity and the development of mass consumption. This comparative study aims at emphasizing the evolution in beer representations and the strategies used by advertising agents in order to make beer more legitimate in the eyes of society. In addition to examining the various discourses used by advertising agents to sell their product, we show that the topics and strategies retained are directly influenced by the values, ideas, and social norms and by the legislative context of the Québec society for each decade. We also support the assumption that gender, but particularly the dominant discourse of masculinity, strongly influenced the construction of the different beer advertising campaigns during the 1920s and 1950s; the culture of alcohol, but especially that of beer, is a male bastion which tends to resist the integration of women and femininity. Keywords

The “Kalevala” is one of the most beautiful and archaic epos in world literature. It is composed from ancient Finnish poems by Elias Lönnrot, son of a poor village tailor, who started his career as a medical doctor, but who became a Professor of the Finnish language. The “Kalevala” is supposed to be a central source of identity for a nation that has been awaking to a consciousness of itself and also Finland’s most important contribution to world literature. Archaeological and linguistic data point out that in the prehistory period the Finno-Ugric tribes had near relations with the Balts. Their contacts, even coexistence, continued for a long time. In the process of cultural assimilation the more advanced culture of the Balts dominated, and the evidence of this can be seen in the Balt loanwords for social, administrative and agricultural innovations. A lot of names of incipient village, agrarian life in Finish appear to derive from ancient Balt loan. From the Balts the Finns borrowed even the most important terms of relationship, such like family, sister, daughter, cousin, daughter-in-law. That is why in the folklore of the Balts and the Finns we can find some parallels and affinities. In comparison Finnish national epos with Lithuanian folk songs there is seen that obvious affinities have the rune of the great oak, the rune of Aina, the episode about the birth of beer. Some parallels with Lithuanian folk songs and ballads also can be seen in the rune of Kulervo. Genetic... [to full text]

Ce mémoire analyse l'impact du droit commercial international sur les politiques et pratiques commerciales en matière de boissons alcooliques au Québec. Plus spécifiquement, il examine leur conformité aux obligations contenues au GATT et aux autres accords commerciaux. Le premier chapitre présente le régime juridique applicable au commerce de l'alcool, dans le contexte particulier du partage constitutionnel canadien et de la délégation du pouvoir provincial à la Société des alcools du Québec (« SAQ »). Le second chapitre retrace l'évolution historique du marché québécois de l'alcool et étudie sa structure actuelle, divisée entre un monopole d'État (vins, spiritueux et bières importées) et l'industrie privée (bières domestiques). Le troisième chapitre traite des pratiques de la SAQ jugées incompatibles avec le GATT, soit les majorations de prix discriminatoires, les procédures d'inscription et de radiation des produits au catalogue et les restrictions d'accès aux points de vente. Cette partie aborde les accords bilatéraux subséquemment négociés par le gouvernement fédéral et acceptés par les monopoles provinciaux pour résoudre ces conflits. Le dernier chapitre discute de la compatibilité des pratiques actuelles de la SAQ, en particulier sa méthode de fixation de prix par rapport à l'article II:4 du GATT (monopoles d'importation) et son nouveau concept de gestion par catégorie en regard de l'article XVII (entreprises commerciales d'État) et de l'article XI (restrictions quantitatives). / This thesis analyses the impact of international trade law on Quebec's commercial policies and practices relating to alcoholic beverages. More specifically, it examines their conformity with GATT's obligations and other bilateral agreements. The first chapter presents the legal framework pertaining to alcohol trade in the context of the constitutional powers prevailing in Canada and the delegation of Quebec's authority to its liquor board, Société des alcools du Québec. The second chapter reviews the historical evolution of Quebec's a1cohol market and studies its actual structure, which is divided between a state monopoly on one side (wine, spirits and imported beer) and the private sector on the other side (domestic beer). The third chapter outlines how SAQ's practices were declared inconsistent with GATT, namely discriminatory mark-ups, listing and delisting procedures and restrictions on access to points of sale. This section also covers the bilateral agreements subsequently negotiated by the federal govemment and accepted by the provincial monopolies to resolve these conflicts. The final chapter examines the compliance of today's SAQ's policies with GATT's requirements. Particularly, it looks at its practice ofpricing method with respect to Article II:4 (import monopoly) and at its new concept of category management in relation with Article XVII (state trading) and Article XI (quantitative restrictions). / "Mémoire présenté à la Faculté des études supérieures en vue de l'obtention du grade de Maîtrise en Droit (LL.M.)"

[pt] Este trabalho procura verificar se as marcas de cerveja, que se associam ao Carnaval de Salvador por meio de patrocínio possuem um posicionamento diferenciado na percepção dos indivíduos desta Comunidade. Seu propósito é o de verificar se a afetividade da Comunidade em relação ao Carnaval se expande à relação da mesma Comunidade com as Marcas patrocinadoras, criando uma percepção de valor de marca superior. Para isso, foi realizado um estudo comparativo entre uma amostra da Comunidade - Grupo de Teste - e uma amostra de indivíduos estranhos à Comunidade - Grupo de Controle. Assim, será possível identificar as diferenças percebidas entre as marcas patrocinadoras e suas concorrentes na percepção da Comunidade. Do mesmo modo, será possível observar a diferença de posicionamento da Marca entre a percepção da Comunidade e a percepção do Grupo de Controle. / [en] This work tries to search if beer brands, that associate theirselves through sponsorship to Salvador Carnival, have a differentiated positioning at this Community perception. If the affectivity between Carnival and Community affect the relation between the same Community and sponsor brands, creating a superior brand value perception. In conclusion, this work will be done through a comparative study between a sample of the Community - Test Group - and a sample of strange people to the Community - Control Group. Thus, it will be possible identify differences perceived between sponsor brands and theirs competitors by Community perception and, either, Community perception and control group perception.

In June 1959 there were widespread riots and disturbances in the Durban African area of Cato Manor. The fundamental causes were socio-economic; arising from such factors as poor living conditions and widespread poverty. But it was the exhaustive beer-raids on illegal stills that provided a flashpoint. It was illegal for Africans to brew their own beer; instead they were obliged to purchase it from the municipal beer-halls - the money then being used for the development and administration of African facilities, (l) Amongst the inhabitants of Cato Manor and particularly amongst women who traditionally brewed the beer, this caused much dissatisfaction. However, discontent was prevented from reaching breaking -point by the police strategy of ignoring illegal brewing as long as amounts did not exceed more than k to 8 gallons, and also by only carrying out very perfunctory raids. (2) Another dimension was added to the beer-hall issue in the form of complaints by women that this was not the traditional way of doing things. They said that men should obtain beer from their women instead of frequenting the beer halls, and more importantly, by patronising the beer-halls, men were depriving their women of what little money they could have paid them. (3) In this complaint centering around the fact that an element of traditional life was being disrupted, is contained another issue of basic importance to the Natal riots in general. The policies of the government as implemented by the Durban Corporation in the case of Cato Manor meant the fragmentation of a traditional and still important social order. The economic function of the women of Cato Manor, and ass will be seen later, of most Natal women was being removed. In addition to basic deprivation it was this factor that can to a large extent be seen as the reason for the intensity and militancy of the women's attacks on the beer-halls and on Corporation property. Cato Manor was an area unique among the locations and townships of Durban. Its inhabitants had moved there in the years just after the war without any official sanction. Cato Manor was unplanned, and as a result of its spontaneous creation far less controlled and policed than any of the townships set up as a result of government planning. Because of this freedom Cato Manor was a haven for all those who were illegally in the urban areas, or whose livelihood contravened the multitude of rules and regulations governing the lives of Africans. Cato Manor's large population of shebeen queens owed its existence to this lack of control. (4) In 1958 there had been considerable discontent and unrest in Cato Manor over the attempt to implement shack-removal schemes, thereby clearing the slum and transferring much of its population to the new township of Kwa Mashu. At Kwa Mashu where rents were higher and which was also less centrally situated than Cato Manor, there was far more rigid control. Removals would have in effect meant that. Cato Manor's large illegal population, including the shebeen Queens and petty traders, would have been deprived of their livelihoods or endorsed out of the urban areas. (5) It was in this context that threats of a Typhoid epidemic in June 1959 caused the Durban Corporation to decide to radically increase and improve sanitation measures in Cato Manor, and to eliminate any conditions conducive to the breeding of flies. The refusal of the inhabitants of Cato Manor to do away with the large quantities of illegal liquor negated the health measures taken by the authorities. Finally, municipal labourers were ordered to enter Cato Manor and destroy all stills. The resentment aroused by this action caused a large group of women to march on the Booth Road Beerhall on June 17th whereupon they chased out the male customers and destroyed the beer. (6) The rioting spread rapidly to other Durban beerhalls and a large proportion of the Corporations property was destroyed. In addition, a successful beer boycott was launched. In Cato Manor violence had subsided by the beginning of July at which time it had already spread to such areas as Verulam and Umbumbulu. Six weeks after the initial rioting essential services had not yet been restored fully in Cato Manor. By the beginning of August unrest was rife in many of Natal's smaller towns as well as a large section of the rural areas.

p. 1 - 96 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-01-24T17:24:08Z No. of bitstreams: 1 2222.pdf: 1054625 bytes, checksum: 5cd72f02551e43e4453e50ecba7c96b2 (MD5) / Made available in DSpace on 2013-01-24T17:24:08Z (GMT). No. of bitstreams: 1 2222.pdf: 1054625 bytes, checksum: 5cd72f02551e43e4453e50ecba7c96b2 (MD5) Previous issue date: 2008 / A pesquisa teve como objetivo investigar como ocorre o comportamento de compra de cerveja junto ao público pós-graduando em administração na cidade de Salvador (Ba). A hipótese que norteou esta dissertação é de que a fidelidade à marca depende da situação de uso. Para isto, foi realizada uma pesquisa de campo nas quatro instituições de ensino superior (IES) que mais oferecem cursos de pós-graduação na área de Administração, com a aplicação de um questionário. Os entrevistados foram expostos a quatro tipos de situações de usos diferentes (distribuídos em consumo cotidiano e consumo em situações especiais). Identificou-se que um número significativo de entrevistados escolheu marcas diferentes a depender destas situações, o que traz argumentos a favor da hipótese principal deste trabalho. / Salvador

Submitted by Vinicius Kfuri (vkfuri@gmail.com) on 2014-08-26T19:35:17Z No. of bitstreams: 1 Dissertacao - Vinicius Kfuri.pdf: 2222768 bytes, checksum: 9c1f03c937603641cc15647f9bac7343 (MD5) / Approved for entry into archive by Gisele Gammaro (gisele.gammaro@fgv.br) on 2014-08-29T17:35:59Z (GMT) No. of bitstreams: 1 Dissertacao - Vinicius Kfuri.pdf: 2222768 bytes, checksum: 9c1f03c937603641cc15647f9bac7343 (MD5) / Approved for entry into archive by Gisele Gammaro (gisele.gammaro@fgv.br) on 2014-08-29T17:46:39Z (GMT) No. of bitstreams: 1 Dissertacao - Vinicius Kfuri.pdf: 2222768 bytes, checksum: 9c1f03c937603641cc15647f9bac7343 (MD5) / Made available in DSpace on 2014-09-23T14:00:56Z (GMT). No. of bitstreams: 1 Dissertacao - Vinicius Kfuri.pdf: 2222768 bytes, checksum: 9c1f03c937603641cc15647f9bac7343 (MD5) Previous issue date: 2014-05-20 / One of the most popular products of the world is going through severe transformations and, as a consequence, the beer style we know as Pilsner (Light Lager) is no longer the only available option in the market. Given that this sector has a strong growth potential in Brazil, the main objective of this dissertation is to reveal the craft beer consumers preferences using stated preference methods through questionnaires that invite the subject to choose among options related to Color, Palate, Aroma and Alcohol. After stratifying the sample by Age and Experience, the results show that Palate, followed by Color and then Aroma are the most relevant attributes for the Experienced subject while the Non-Experienced value Color as the most relevant attribute, followed by Palate, with Aroma being an irrelevant attribute in his choices. The atribute Alcohol revealed itself insignificant in all stratifications. / Um dos produtos mais consumidos do mundo vem passando por grandes transformações, e a cerveja que conhecemos como tipo Pilsen (Light Lager) deixou de ser opção única nas prateleiras. Dado o potencial de crescimento do setor no Brasil, o objetivo deste trabalho é mapear as preferências do consumidor de cerveja artesanal, usando técnicas de preferência declarada, a partir da aplicação de questionários que convidam o entrevistado a elencar suas preferências diante das combinações dos atributos Cor, Paladar, Aroma e Álcool. A partir da estratificação da amostra em Idade e Experiência, os resultados indicam que Paladar, seguido da Cor e, por último, o Aroma são os atributos mais relevantes para o entrevistado Experiente, enquanto o Não Experiente atribui maior peso à Cor, seguida do Paladar, sendo o Aroma um atributo irrelevante em suas escolhas. O atributo Álcool revelou-se insignificante em todas as estratificações realizadas.

Submitted by Gustavo Lôpo Andrade (gustavo.lopo@gmail.com) on 2017-07-18T22:57:10Z No. of bitstreams: 1 Dissertação - Gustavo Lôpo Andrade.pdf: 938243 bytes, checksum: db6777e4df90285643a4ac5de9fb14fa (MD5) / Approved for entry into archive by GILSON ROCHA MIRANDA (gilson.miranda@fgv.br) on 2017-07-21T14:26:04Z (GMT) No. of bitstreams: 1 Dissertação - Gustavo Lôpo Andrade.pdf: 938243 bytes, checksum: db6777e4df90285643a4ac5de9fb14fa (MD5) / Made available in DSpace on 2017-07-27T12:40:59Z (GMT). No. of bitstreams: 1 Dissertação - Gustavo Lôpo Andrade.pdf: 938243 bytes, checksum: db6777e4df90285643a4ac5de9fb14fa (MD5) Previous issue date: 2017-05-30 / In several markets, cost hikes are passed through to consumers to a larger extent than cost reductions. This is a widely document phenomenon in the literature, yet under-explored in Brazil. Collusion is one of the theoretical explanations for that. This study examines pass-through asymmetry in the Brazilian beer market where in 2013 four major brewing companies held over 98% of the market. Our results indicate asymmetry insofar as cost hikes are passed through but cost reductions don’t seem to affect prices. Moreover, supermarkets pass-through cost hikes more strongly than bars and restaurants. / Aumentos de custo são repassados ao consumidor em maior proporção do que reduções de custos em diversos mercados. Esse fenômeno é largamente documentado na literatura, mas ainda é um tema pouco explorado no Brasil. Colusão é uma das explicações teóricas para esse fenômeno. Este estudo objetiva examinar a assimetria na transmissão de preços no mercado de cerveja brasileiro onde, em 2013, quatro grupos de cervejarias detinham mais de 98% do mercado. Os resultados apontam assimetria na medida em que, no curto prazo, aumentos de custo são repassados e reduções de custo parecem não ter efeitos. Além disso, mercados repassam aumentos mais fortemente que bares e restaurantes.

Submitted by Hippolyte Bourban (hippolytebourban@gmail.com) on 2017-10-04T17:49:27Z No. of bitstreams: 1 Thesis FGV final .pdf: 3318982 bytes, checksum: 02bbef3aa51d8ff9d9cdf09d7018b416 (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Hyppolyte, It’s necessary to do some corrections on your thesis, please see below: Page 1: Withdraw the name of FUNDAÇÃO GETULIO VARGAS below city and date on the final of page; Page 2: Put the full name of the school at the begin of the page: FUNDAÇÃO GETULIO VARGAS ESCOLA DE ECONOMIA DE SÃO PAULO; Page 5: The “resumo” must to be in Portuguese and abstract in English, After changes, please, submit it again. on 2017-10-04T18:27:07Z (GMT) / Submitted by Hippolyte Bourban (hippolytebourban@gmail.com) on 2017-10-04T21:02:59Z No. of bitstreams: 1 Thesis FGV final .pdf: 3320076 bytes, checksum: e5a07b7846eab1d781c1802e2bd73671 (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Hippolyte, You forgot to withdraw the word “Title” before the title in all the pages, do this correction and post again. on 2017-10-05T11:32:26Z (GMT) / Submitted by Hippolyte Bourban (hippolytebourban@gmail.com) on 2017-10-09T17:39:22Z No. of bitstreams: 1 Thesis FGV final .pdf: 3326479 bytes, checksum: 077527c7575a12a2e5a0f70eb246368e (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Hippolyte, Your thesis is almost ready, just at page 1 you need to give space to separate date from name of FGV, please, correct and post again. on 2017-10-09T18:16:36Z (GMT) / Submitted by Hippolyte Bourban (hippolytebourban@gmail.com) on 2017-10-09T18:23:51Z No. of bitstreams: 1 Thesis FGV final .pdf: 3327151 bytes, checksum: c56b546e2de59f1ff2ecfa8787f29c5b (MD5) / Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Dear Hippolyte, I am sorry, but the date of your presentation was On September 22nd, please, correct and post again. on 2017-10-09T18:44:15Z (GMT) / Submitted by Hippolyte Bourban (hippolytebourban@gmail.com) on 2017-10-09T18:49:11Z No. of bitstreams: 1 Thesis FGV final .pdf: 3327002 bytes, checksum: a5934754c38c508cfae6fd083aeffa54 (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2017-10-09T18:55:44Z (GMT) No. of bitstreams: 1 Thesis FGV final .pdf: 3327002 bytes, checksum: a5934754c38c508cfae6fd083aeffa54 (MD5) / Made available in DSpace on 2017-10-10T12:59:42Z (GMT). No. of bitstreams: 1 Thesis FGV final .pdf: 3327002 bytes, checksum: a5934754c38c508cfae6fd083aeffa54 (MD5) Previous issue date: 2017-09-22 / This case study describes the attempt from AB InBev to acquire SABMiller all along the way, from the initial approaches in 2015 until July 2016. It adresses the issues caused by attempting to combine the two largest brewers in the world and the unexpected vote on Brexit which forced AB InBev to revise its initial offer. / Este estudo de caso descreve a tentativa da AB InBev para adquirir SABMiller ao longo do caminho, desde as abordagens iniciais em 2015 até julho de 2016. Fala dos problemas causados pela tentativa de combinar os dois cerverjeiro maiores do mundo e a inesperada votação Brexit que forçou a AB InBev rever sua oferta inicial.

PINTO, Luan Ícaro Freitas Pinto. Acerola (Malpighia emarginata DC) e Abacaxi (Ananas comosus L. Merril) como adjunto no processamento de cerveja: caracterização e aceitabilidade. 2015. 87 f. Dissertação (Mestrado em Ciência e Tecnologia de Alimentos)-Universidade Federal do Ceará, Fortaleza, 2015. / Submitted by Vitor Campos (vitband@gmail.com) on 2016-09-28T23:34:02Z No. of bitstreams: 1 2015_dis_lifpinto.pdf: 2313013 bytes, checksum: c751e262e3f4623a9a5e56930d086cc4 (MD5) / Approved for entry into archive by Jairo Viana (jairo@ufc.br) on 2016-10-04T23:30:50Z (GMT) No. of bitstreams: 1 2015_dis_lifpinto.pdf: 2313013 bytes, checksum: c751e262e3f4623a9a5e56930d086cc4 (MD5) / Made available in DSpace on 2016-10-04T23:30:50Z (GMT). No. of bitstreams: 1 2015_dis_lifpinto.pdf: 2313013 bytes, checksum: c751e262e3f4623a9a5e56930d086cc4 (MD5) Previous issue date: 2015 / Beer is the most consumed alcoholic beverage in the world. Its consumption is associated with festivities and celebrations, being recognized by its customers as a beverage with high caloric value. However, this beverage contains a variety of bioactive compounds, vitamins and minerals that promote benefits when its intake is made moderate manner. The market is every day looking for different and even unique products, thus arises the field of craft beers. The objective of this study was to develop a craft beer with acerola and pineapple and study their physicochemical and sensory characteristics, as it brings a new alternative in this niche market, besides the association with increased its functional characteristics. We used the rotational central composite design (CCRD) for the development of treatments where the variation of the percentage of addition of the acerola fruit juice and pineapple varied at levels of 5 to 25% of the total volume of beer. The CCRD included eleven trials: four factorial points, four axial and three repetitions at the central point. The results of the CCRD were analyzed using the Response Surface Methodology (RSM), with the response variable physico-químcos and sensory parameters. For statistical analysis was applied to analysis of variance, Tukey test and regression analysis. Processing took place in laboratory scale. The pulps were characterized by physical-chemical analysis, and then made by the addition of juice during the process of maturation that occurred simultaneously with primming process amber glass bottles of 355 ml. The results of the sugar content, total acids and pH of fruit pulps showed satisfactory being considered suitable for the maturation process. The results of physicochemical tests showed similar results in all treatments, and the factor adding fruit juice was directly proportional to parameters such as acidity and pH, and inversely proportional to parameters such as alcohol, real extract, apparent extract and extract primitive. Microbiological testing resulted in a minimum count of coliforms, thermotolerant and molds and yeasts, adapting to the standards set by law for beer, showing the process control efficiency, ensuring product quality. The means of the sensory attributes of all samples showed up outside the stopband, especially for samples 5 and 8, which have higher pineapple juice content. The results of the response surface showed that addition of up to 16% of both pulps pineapple or additions of high concentrations (up to 28%) in groups with low concentrations of acerola (up to 6%) show a maximization of sensory attributes. It was concluded that the use of pineapple pulp and acerola as adjuncts in the beer processing proved to be a viable alternative due to satisfactory results in sensory evaluation, and physical and chemical characteristics that proved a craft beer with acidy/fruity characteristics. / A cerveja é a bebida alcoólica mais consumida no mundo. Seu consumo está associado a festividades e comemorações, sendo reconhecida pelos seus consumidores como uma bebida com alto valor calórico. Entretanto, essa bebida contém uma variedade de compostos bioativos, vitaminas e minerais, capazes de promover benefícios quando a sua ingestão é feita de maneira moderada. O mercado está a cada dia buscando produtos diferenciados e até exclusivos, surge assim o campo das cervejas artesanais. O objetivo deste trabalho foi desenvolver uma cerveja artesanal com acerola e abacaxi e estudar suas características físicoquímicas e sensoriais, pois traz uma nova alternativa neste nicho de mercado, além da associação ao aumento de suas características funcionais. Foi utilizado o Delineamento Composto Central Rotacional (DCCR) para o desenvolvimento dos tratamentos, onde a variação do percentual de adição de suco de fruta de acerola e abacaxi variou em níveis de 5 a 25% do volume total da cerveja. O DCCR incluiu onze ensaios: quatro pontos fatoriais, quatro axiais e três repetições no ponto central. Os resultados do DCCR foram analisados através da Metodologia de Superfície de Resposta (MSR), tendo como variáveis resposta os paramêtros físico-químcos e sensorias. Para a avaliação estatística foi aplicada a análise de variância, teste de Tukey e análise de regressão. O processamento ocorreu em escala laboratorial. As polpas foram caracterizadas através de análises físico-químicas e em seguida fez-se a adição do suco durante o processo de maturação que ocorreu simultaneamente ao processo de primming em garrafas de vidro âmbar de 355 mL. Os resultados do teor de açucares, ácidos totais e pH das polpas de frutas apresentaram satisfatórios sendo considerados adequados para o processo de maturação. Os resultados dos testes físicoquímicos mostraram resultados semelhantes em todos os tratamentos, sendo que o fator adição de suco de frutas foi diretamente proporcional a parâmetros como acidez e pH, e inversamente proporcional a parâmetros como teor alcoólico, extrato real, extrato aparente e extrato primitivo. Os testes microbiológicos resultaram em uma contagem mínima para coliformes totais, termotolerantes e bolores e leveduras, adequando-se aos padrões estabelecidos pela legislação para cerveja, mostrando assim a eficiência do controle do processo, garantindo a qualidade do produto. As médias dos atributos sensoriais de todas as amostras apresentaram-se fora da faixa de rejeição, com destaque para as amostras 5 e 8, as quais possuem maiores teores de suco de abacaxi. Os resultados das superfícies de resposta mostraram que adições de até 16% de ambas as polpas ou adições de elevadas concentrações de abacaxi (até 28%) em conjuntos com baixas concentrações de acerola (até 6%) mostram uma maximização dos atributos sensoriais. Concluiu-se que a utilização das polpas de abacaxi e acerola como adjuntos no processamento de cerveja mostrou-se uma alternativa viável devido aos resultados satisfatórios na avaliação sensorial, além de características físicoquímicas que comprovaram uma cerveja artesanal com características ácida/frutada.