Medical Cosmoceutical service is a new rising medical service in recent 5 years. It combines medical profession and cosmetic service, offering customers integrated aesthetic therapy services that are safe, reliable, delicate and effective. Due to medical cosmoceutical is a popular and self-payed medical service not limited to any specific medical field by law, it is undouhtedly an effective way of business transformation for the medical institutes with difficult running under poor National Health Insurance policy. Therefore, many plastic surgery and dermatological clinics, and other medical field even beauty salons, quite to establish their medical cosmoceutical service for competing this big market. Surviving the strong competition in this hot market of medical cosmoceutical is an important issue for every member of the plastic surgery field that seeks to succeed in this medical cosmoceutical business. The key successful factor for plastic surgery field in medical cosmoceutical shall be an innovative strategy and innovative business model that leads to attracting and retaining customers. Through literature review and the practice data of T Union Clinic of Plastic Surgery based on its mamagement philosophy and business model, this study proposes the following three innovative strategies for medical cosmoceutical service: (1) Pioneer into the offering of medical cosmoceutical service that providing dedicated post-cosmetic surgery massage therapy ; (2) Pioneer into the research and development of skin care product therapeutic compound formula; and (3) Pioneer into the training and certification center for medical aesthetician. Followed by the dimensions of four innovative business model listed below, successful business performance will be obtained through the offering of comprehensive service attachment that enhances customers¡¦ willingness to accept such services. The four innovative business models comprise: (1) Knowledge transfer to customers, by delivering medical cosmetic knowledge for promoting trustworthiness from customers; (2) Customer relationship management (CRM) ,with higher customer value through maintaining close relationship with customers by offering multiple two-way communication channels; (3) Experience marketing, by creating word-of-month effects, and (4) Strategic alliance, through the referrals from related clinics, beauty salons, and affiliated medical cosmetic workshops to acquire more customers. In the verification of innovative strategies and business models for medical cosmoceutical business, this study adopts both qualitative and quantitative research methodology to provide deep insights and findings. In qualitative research, a small scale qualitative ¡§customer in-depth interview¡¨ is conducted on the medical cosmoceutical customers (5 people) of the T Union Clinic of Plastic Surgery, to verify accuracy of the innovative strategies and business model, followed by a large scale quantitative questionnaire survey (100 people) on the customers that are randomly drawn from the customers of T Union Clinic of Plastic Surgery. With quantitative data derived from the survey, the viability of the innovative strategies and innovative models are further verified. In conclusion, the research finding is that after quantitative and qualitative verification from the customer perspective, the three innovative strategies and four innovative business models proposed for medical cosmoceutical business has been indeed proved as the successful model for medical cosmoceutical business in the plastic surgery field, and is also commonly accepted by the medical cosmoceutical customers. Furthermore, an additional insight extracted from the verification in customer perspective is the need for designing of system for employee training and encouragement. By this, the effectiveness of transfering knowledge to customers and service quality delivery will be expected to enhance. So, this study adds the fifth dimension ¡§Employee training and encouragement¡¨ to the innovative business model. In the point of view of management implicatin, when performing the innovative strategy and innovative business model for medical cosmoceutical business in plastic surgery field, one should pay more attension to two management aspects, including internal management and external customer service. In the peer suggestion, the three innovative strategies and the four innovative business model proposed by this study are practically viable and may serve as the practical suggestions for the plastic surgery peer when providing medical cosmoceutical service.

在廿一世紀的商務活動中，由於展覽服務業除了能夠協助企業掌握新產品/服務的資訊、有效鎖定產品/服務的訴求對象外，更能進一步衍生創造龐大的關聯產值及市場商機，使得展覽服務業成為世界各國所重視並競相發展的產業，成為當前快速崛起發展的新興產業之一。 在展覽服務業所涵蓋的眾多行業中，展覽運輸服務業是一個重要且極富挑戰的利基型服務業。展覽運輸服務業者在從事物流運籌服務的過程中，因各國或地區對於展品之進出口方式有不同規定，故在提供運輸服務時，必須釐清所可能遭遇之各類規定，其必需具備相當程度的展品及報關知識和經驗。 然而，國內探討展覽運輸服務業的文獻相當稀少，就連相關的研究報告亦不多。基於此，本研究藉由台灣展覽運輸服務業中已經營二十幾年且獲利位居上位的個案公司E，探討該公司在過去二十幾年中，如何適配其商業模式及薪酬制度，以確保員工能夠協助公司有效執行其競爭策略，達成所設定的營運目標，俾利展覽運輸業及會展產業作為參考運用。 / Due to MICE industry’s being able to assist firms taking advantage of market opportunities, appealing to the target segments efficiently, and create enormous market value; it has been emphasized and promoted by countries all around the world, and hence become one of the most fast-growing industries. Among the segments of MICE industry, Exhibition logistics is a very important and challenging sub sector with potential niches to develop. Besides, due to firms’ engaging in Exhibition logistics being facing lots of challenges, a great part of which come from the different customs regulation, they have to be equipped with in-depth knowledge and experience regarding exhibitions and custom clearance, which makes the subsector a potential object worthy digging into. However, there is rare literature concerning exhibition logistics, let along related reports. Therefore, this thesis adopts case study method and researches into Company A, which has been engaged in exhibition logistics for more than twenty years and earned relatively strong profit, to understand how it matches its business model and compensation so as to make sure that its employees could execute its competitive strategy effectively.

Bakgrund: Musikindustrin har upplevt omvälvande förändringar det senaste decenniet, där skivbolagen har tappat 50 % av sin försäljning sedan år 2000. Minskningen beror till stor del på det teknologiska paradigmskifte som skett i och med digitaliseringens intåg i musikindustrin, ett intåg som förändrat marknadsvillkoren för berörda parter. Syfte: Syftet är att förstå hur marknadsledande företag påverkas och handlar under teknologiska paradigmskiften, med utgångspunkt från skivbolagsindustrin. Vidare ämnar vi undersöka vad skivbolagen har haft för roll inom musikindustrin och hur den ser ut i dag efter digitaliseringens intåg. Metod: Uppsatsen är baserad på fyra intervjuer samt en e-postkorrenspondens med personer som har upplevt industrins utveckling de senaste åren. Som komplement till intervjuerna används sekundärdata. Resultat: Skivbolagen upplevde svårigheter i och med det teknologiska paradigmskifte som digitaliseringen stod för. Skivbolagen har efter ett defensivt beteende där de motverkat förändringen börjat arbeta för att skapa affärsmodeller som är applicerbara på den digitala marknaden. Studien visar även att skivbolagen har en viktig roll i musikindustrin, då de fungerar som en samordnare för de många funktioner som är involverade i en musikproduktion. / Background: Music industry has experienced substantial change in the last decade, in which record companies have lost 50% of its sales since the year 2000. The decrease is largely due to the technological paradigm shift that has taken place with the digitalization of the music industry. These changes have changed market conditions for existing companies. Aim: The aim of this study is to understand how market leading companies affects from and act during changes in technological paradigms with a focus on the record industry. Furthermore we will investigate the record companies’ role in the market and what their role is today after the digitalization of the market. Method: This essay is based on four interviews and one e-mail correspondence with people who have experienced the development of industry in the last decade. As complement secondary data has been used. Results: Record companies suffered difficulties due to the technological change of paradigm which was the result of digitalization. After defensive behavior the companies started to create new business models applicable on the digital market. This study also shows that record companies do have an important role in music industry as whole, as they work as a coordinator to the many functions involved in a music production.

In this decade, we can obviously see the decline of Sony and the growth of Samsung in the electronics industry. What background brings this kind of condition to these giant companies change so dramatically? I would like to explore the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. I will show the comparison of SWOT analysis, financial report between these two companies to look into their current strength and weakness. At the end, I will also list some suggestions to these to giant companies for growing ahead.

Le business model, largement utilisé par les acteurs de l'entrepreneuriat technologique, reste faiblement inséré dans la littérature en sciences de gestion. Si le flou du concept ne semble pas poser problème aux praticiens, il nourrit les controverses académiques. Qu'est-ce qu'un business model ? Afin de répondre à cette question, la thèse adopte une approche originale pour définir le concept à partir de ce qu'il fait et fait faire aux acteurs de l'entrepreneuriat technologique. Le cadre d'analyse pragmatique développé dans la thèse décrit trois modalités de représentation du business model : prototype de l'entreprise en création, logique de création de valeur générique et modélisation économique du projet. La thèse étudie comment ces trois modalités performent l'exploration du marché pour la technologie, l'insertion de la jeune pousse dans des architectures sectorielles et l'obtention des ressources financières nécessaires à son développement. Finalement, la thèse montre que la plasticité du business model, conçue initialement comme une faiblesse, favorise au contraire la coordination d'acteurs hétérogènes (entrepreneurs, clients, partenaires, investisseurs, etc.) en situation d'incertitude.

The development and complexity of the e-commerce sector has increased the demand forcompanies to grasp and develop their business models, as well their credit risk managementfunctions, in order be profitable and create value. This thesis examines how credit riskmanagement can be integrated in a business model, in terms of a customer value proposition,profit formula, key processes and key resources. Theories about business models state that abusiness model should give a holistic view of the company and how it operates. Features for asuccessful model should include functions that create value and increase competitiveness, as wellas generating valuable cost and risk structures to ensure the company’s profitability. The empiricaldata was collected through interviews and secondary data at Klarna, a company that operates withpayment solutions in the e-commerce, a market where the risk of credit losses is high and to haveproper credit risk functions is a necessity. The result revealed that credit risk management is afundamental part of a business model in the e-commerce, since effective credit risk managementfunctions ensure that the elements of a business model are functional and complement each other.The study further found that there are certain prominent functions in each one of the four elementsthat enable the integration of credit risk management in the business model.

How the record company EMI records have change thier business model due to technological improvements.

This Master’s thesis explores the importance of creating a new form of business model that incorporates a more substantial focus on innovation business strategy, geared towards the public transportation industry. It specifically explores how multinational companies (MNCs) in urban public transportation can use their internally developed technologies to enter new businesses beyond their current core. Due to the complexity of this topic, the thesis covers three major issues. First, it is important to determine the values that the technology offers to the new business and which strategy should be used to delivered these values. Second, it is necessary to create an appropriate business model to successfully commercialize the innovation. Third, it is essential to find suitable ways to integrate this business model into the company organizational structures. To provide new approaches and perspectives, this research project uses a single case study, a leading public transportation MNC and one of its innovative technologies to enter a new business. For confidentiality, names, empirical data, analysis and recommendations for the company have been excluded from this publication. Findings reveal that Blue Ocean Strategy and its fundamental value innovation theory can be used in coordination with a traditional business model approach and corporate venturing theory to provide a more complete picture of the stages of business strategy in entering a new business in public transportation, with a more distinct focus on the innovation aspect. Given the findings, an MNCs should first determine the new value that their technology brings to various external stakeholders and find a way to communicate and market it in an untraditional way, focusing on emotional as well as functional appeal. MNCs should then consider various positions they can take in a new business, in determining the ideal commercialization strategy to pursue. MNCs should bear in mind that value is enhanced through collaborations both inside and outside the industry. This strategy can be chosen based on a variety of factors, such as monetary and strategic aims. Lastly, MNCs should consider how to enhance value through the appropriate organizational integration strategy for the new business. The proposed business model incorporates the interrelationship between the Blue Ocean theory, with business model and corporate venturing strategies, to create a business model approach that provides a better understanding of the decision-making processes, risks, and value, of an internally developed innovation, and the impact on an MNC’s core business.

For almost a century, as industrial development and population growth, unrestrained use of fossil fuels, and large-scale deforestation by burning, which produce excessive greenhouse gases, causing global warming and climate change. The author of "The world is flat", Thomas Friedman calls this "the Energy-Climate Era". To confront the crisis of global warming, energy shortages and population explosion, the human need to start a new wave of green energy revolution. In the trend of globalization and regional economic integration, the cross-strait relation has come to a turning point. Taiwan is standing at a critical position, must properly cope with the new era. This case study is to explore the business strategies of a Taiwanese engineering service company in response to the Energy-Climate Era. First, focusing on the case company's top management team and its role in corporate group, to analyze the existing strategic position and business model developed since its establishment. Then, to study the case company¡¦s external environment (including globalization and regional economic integration, Energy-Climate Era, China's twelfth Five-Year-Plan and Taiwan's economic policy) and engineering services industrial environment (including market segmentation and market volume, Key Successful Factors, and Five Forces Analysis). Finally, in-depth analysis of case company's internal resources, capabilities and core competences, to summarize the case company¡¦s internal strengths and weaknesses, and external opportunities and threats, SWOT matrix analysis and strategies formulation. The study results are summarized as follows: First, the case company, with the support of corporate group and their own efforts, is now an integrated engineering company with four core businesses - environmental engineering, biotech engineering, electrical & mechanical integration, and operation & maintenance; and with more competitive advantage in the steel industry and water treatment engineering. Second, the case company¡¦s strategic positioning adjustments in response to the "Energy-Climate Era" are: (1) to consolidate existing core businesses; (2) to establish core competences in order to develop related markets of petrochemical and other industries or areas; (3) to establish core competences and business model innovation in order to seize the white space of multiple water resources development, green energy and energy saving engineering. Third, the case company¡¦s total of seventeen strategic programs can be summarized into four categories: (1) to secure the business of both inside and outside of the corporate group; (2) to integrate resources in order to enhance competitiveness; (3) to strengthen research and development of water technologies; (4) to develop air pollution and energy saving technologies. Each project department, according to their engineering professions, should work out and implement detailed action plans, which are adaptable to external situations, to integrate advantages of the three capabilities - "professional", "project management" and "financial management". Fourth, taking wastewater reclamation and energy saving projects as examples, to explore and elaborate innovative business model for case company¡¦s reference; and to provide four recommendations for organizational restructuring and three proposals for facilitating the implementation of business strategies.

As organizations rely heavily on innovative knowledge from the academic research results, there is a growing need to implement an IT platform which can facilitate knowledge acquisition, assimilation and exploitation for practitioners. Recently National science council Taiwan has launched a project to develop the eTop (Engineering and Technology Promotion) platform which allows researchers to upload their research results and practitioners to browse the available research results based on their needs. In order to enhance the operation performance of the eTop, there is a need to investigate its business strategy. To address this issue, we followed the case study method to analyze the eTop context and provide suggestions. First, we clearly portray the eTop business model, and then we proposed a set of business strategies for eTop operation based on Metcalf¡¦s Law, social media capabilities and intensive interview with eTop platform developers, researchers and practitioners. With these proposed strategies, the eTop managing team can have better understanding and preparation for eTop operation, and thereby enhance the effectiveness of knowledge acquisition, assimilation and exploitation for practitioners.