En turistbroschyr är en bekant produkt som turister kan hämta information ifrån. Men hur upplever användarna interaktionen med ett obekant navigationskoncept som vi kallar DSI i kontexten av att söka turistinformation och vad har DSI för påverkan på användarupplevelsen? Vi har utfört en studie på tio respondenter. Studien inkluderar en observation där respondenterna har fått interagera, med applikationen vi skapade med navigationskonceptet DSI, och utföra ett antal uppgifter. De har även fått utföra ett antal uppgifter på en PDF med samma innehåll men med en annan struktur. Därefter utförde vi metoden Product Reaction Cards och till sist en intervju. Vi kom fram till att det tar tid att lära sig någonting obekant som DSI men när respondenterna väl har lärt sig konceptet så har det haft en positiv påverkan på användarupplevelsen och majoritet ansåg den som användbar i kontexten av att söka turistinformation. / A tourist brochure is a familiar product that tourists collect information from. But how do users experience the interaction with an unfamiliar navigation concept we call DSI in the context of seeking tourist information and what impact does DSI have on the user experience (UX)? We conducted a study of ten respondents. The study includes an observation in which the respondents had to interact with the application we created with the navigation concept DSI, and perform a number of tasks. They also performed a number of tasks on a PDF with the same content but with a different structure. Afterwards we performed the method Product Reaction Cards and lastly an interview. We concluded that it takes time to learn something unfamiliar as DSI but when the respondents have learned the concept it turned out to have a positive impact on the user experience and the majority considered it useful in the context of seeking tourist information.

Den här studien undersöker hur en tryckt broschyr kan anpassas till en webbplats. Syftet med arbete är att se hur en informationsrik text kan skrivas i klarspråk och hur tydlighet och struktur påverkar webbanpassningen av en text. Jag har i denna studie utgått från en informationsbroschyr om värmepumpar utgiven av Energimyndigheten. På uppdrag av Energimyndigheten har jag omarbetat några sidor av broschyren och förberett dem för digitalt format. Målgruppen för informationsmaterialet är villaägare och energi- och klimatrådgivare som arbetar med rådgivning om värmepumpar. Jag har utgått från teorier gällande klarspråk, läsning på skärm, hierarkier, komposition och disposition. Jag har gjort en textanalys på den befintliga broschyren, genomfört en enkätundersökning med energi- och klimatrådgivare, intervjuat en värmepumpsexpert på Energimyndigheten och sedan genomfört utprovningar med villaägare. De slutsatser jag kommit fram till är att webbtexter behöver vara konkreta och korta. Användande av vardagliga uttryck och förklaringar av krångliga ord och facktermer, underlättar för läsaren. Ett bra exempel är att inkludera en ordlista. Det ska vara enkelt att få en snabb överblick av webbplatsens innehåll och användaren vill inte behöva skrolla ner på skärmen, det försämrar översikten och sammanhanget. Men den absolut viktigaste slutsatsen är att försöka förstå målgruppen och utgå från deras förkunskaper. / This study examines how a printed brochure can be adapted to a website. The aim of this study is to see how an information-rich text can be adapted to a digital format with focus on plain language and how structure can contribute to web adaptation of a text. In this study I have worked with an information brochure about heat pumps, the brochure is a publication from the Swedish Energy Agency. On behalf of the Swedish Energy Agency I have revised some pages of the brochure and prepared them for a digital format. The target group of this information brochure is Swedish homeowners and energy and climate advisors. The advisors help and guide homeowners who are looking for information about heat pumps. I have focused on theories of plain language, reading on screen, hierarchy, composition and disposition. A text analysis on the existing brochure has been performed and I have conducted a survey where I gathered opinions from the energy and climate advisors. I have also interviewed a heat pump expert at the Swedish Energy Agency and conducted usability test with homeowners. The conclusions of my study are that web texts need to be concise and short. The usage of ordinary words is important and to always explain difficult phrases and technical words is of great help to the reader. A good example is to include a dictionary. It should be easy to get a quick overview of the site content and the user should see the full page info, having to scroll down complicates the overview and context. But the most important conclusion is that the writer needs to understand the target group and their previous knowledge.

Magister Pharmaceuticae - Mpharm / The aim of this study was to determine quality control specifications needed for a dossier and an investigator's brochure of A. afra capsules, which can be used to motivate the registration and clinical testing of A. afra capsules in chronic asthma. The specific objectives were: (1) to establish the minimum product quality requirements for registration of A. afra capsules, (2) to prepare and pharmaceutically characterize a capsule product of A. afra freeze dried aqueous extract (FDAE) suitable for registration, and (3) to identify pharmaceutical product quality aspects of an investigator's brochure (IB) that would be appropriate for use in motivating a clinical trial of A. afra capsules in chronic asthma.

The master thesis consists of two parts. In the theoretical part, applied and computer graphics, fonts, and promotion are discussed. The practical part is aimed at applied graphics based on the graphic art extended by mixed media. Matrices made of zinc-galvanized sheets were etched in nitric acid. A set of graphic works was printed on watercolour papers. Individual graphics were placed at a promotional brochure of the company Printing House David. The brochure promotes the printing house equipment. When prepared the brochure, the software CorelDraw was used. Photos taken on the Printing House David and edited with the use of Adobe Photoshop software package are thematically focused on "printing machines" of the company. The photos are attached to the thesis in a form of sketches.

Significant amounts of researchers have found college students' physical activity participation decreases as they transition from high school to college. Numerous methods to overcome this reduction in physical activity have been explored. The purpose of this research is to determine the effects of a student focused print brochure on the physical activity habits of freshmen college students. To determine if the brochure was effective, incoming freshmen college students were grouped into three intervention conditions and asked to participate in a pre and post intervention survey that assessed their physical activity participation eight months prior to arriving at university and again six weeks into college. The researcher hypothesized that students' who received the student focused brochure would exhibit greater amounts of physical activity than those in the other two groups during the intervention period. Consistent with previous studies, the mean physical activity levels of each condition dropped. However, the results indicated that statistically the student focused brochure had the greatest impact in minimizing students' drop in physical activity. Recreation and public health practitioners should create market specific promotional materials that take advantage of current trends in technology. Suggestions for future research include exploring the effectiveness of physical activity promotional material created for specific market segments and using social media and cell phone applications to promote physical activity participation.

Des transgressions du genre apparaissent dans les brochures libertaires. Le masculin et le féminin y sont chambardés et ces modifications apportées à la langue font éclore un nouveau générique, dépassant le masculin générique. Les rapports entre l'opposition particulier/général et le genre vont montrer que ce dernier est à la fois grammatical, sémantique et social. Mais cette multidimensionnalité du genre doit être complétée par la construction du genre en discours, en tant que lieu d'articulation du pouvoir. Et dès lors que l'on agit par la langue sur des rapports de pouvoir, on se situe dans le champ de la rhétorique. C'est elle qui nous permettra de mettre en lumière les arguments qui sous-tendent ces modifications subversives et de pouvoir saisir en quoi les irrégularités les façonnent idéologiquement, dans un rapport complexe à la norme faisant émerger une micro-politique linguistique autogérée non-prescriptive. Ces perturbations émergent à la frontière entre féminisme et anarchisme, dans un féminisme qui prend le discours comme lieu de lutte et un anarchisme non-programmatique, dont les brochures sont depuis longtemps un support privilégié. Mais cela n'est pas encore suffisant pour épuiser ce que recèle cette subversion linguistique du genre et il est nécessaire de partir à la rencontre de ce qu'en disent les locuteurs qui la pratiquent pour tenter de comprendre dans quels paysages politiques peut advenir cette pratique langagière. Au travers des croisements sémantiques entre politique, genre et langage, on voit se dégager une réticularité qui combine hétérogénéité et partage de prémisses, où le rejet de l'institution et le caractère fondamentalement politique du genre, donc non-essentiel, sont associés pour placer cette perturbation linguistique dans une démarche émancipatrice.

Physical inactivity and disconnection from natural environments threatens human health. However, research has demonstrated that natural environments potentially support health-enhancing physical activity which could confer greater physical and mental health benefits than physical activity in other types of environment. This thesis approached the study of physical activity in natural environments through three related pieces of research. Firstly, an experimental study was carried out to explore how the presence of litter in beach environments affected psychophysiological responses to exercise. Responses to exercise did not differ in littered and clean conditions but there was evidence that order effects influenced findings. Visual attention to the two scenes differed, but did not mediate differences in psychophysiological responses. Secondly, analysis of a national dataset was undertaken to explore the form and quantity of physical activity conducted within natural environments in England. A series of linear regressions revealed that higher-intensity physical activities occurred in countryside environments, but more total energy expenditure occurred in coastal environments. Thirdly, a quantitative content analysis of brochures which promote recreational walking in natural environments was conducted which investigated their use of persuasive behavioural messages. These brochures omitted behavioural techniques which may be effective at motivating inactive individuals to walk. Extending this, an online survey tested whether improving brochure content heightened intentions to walk in natural environments. By designing content based on the theory of planned behaviour, the intentions of inactive individuals to undertake walking in natural environments were increased. The findings from this thesis demonstrate that the protection of natural environments is vital for preserving and promoting active recreation and could contribute to population-level increases in physical activity with theory-based promotion in the future.

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