Global ETD Search

41	Marketing Practices of Socially Responsible and Sustainable Businesses Bivins, Brooke A 01 January 2018 (has links) The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation? Younger generations are increasingly willing to switch to and, in some cases, pay more for products and brands that contribute positively to society and the environment. An increasing number of businesses are leveraging this trend and working to create a positive image that resonates, particularly with Millennials and Gen Z, as one that integrates social and environmental concerns into business operations. The methodology of this research consists of analysis of secondary research and in-depth interviews. The culmination of this research is a set of guidelines that will assist marketers in reconsidering their businesses' public image in a way that consumers perceive as clear, compelling, and authentic. As consumers' priorities continue to shift, businesses are being pushed to reconsider what values and causes, if any, they represent. This research translates into an adaptable set of steps for businesses to capitalize on this growing trend. marketing business communications advertising corporate responsibility sustainability Advertising and Promotion Management Business and Corporate Communications Marketing Mass Communication Other Business Public Relations and Advertising Social Media
42	A Study of the Success of Group Formation in Virtual Teams Using Computer-Mediated Communications Melón-Ramos, Eliel 01 January 2016 (has links) In the digital domain, virtual teams within organizations and corporations are becoming common. Restructuring an organization or corporation is vital because competition and globalization are increasing. In this era of globalization, distributed working groups need to develop a competitive advantage in these ever-changing environments. Historically, teams had experienced problems stemming from geographical and temporal limitations. With the increase of technology in telecommunications, organizations are increasingly forming virtual teams, which have become critical to the survival of nearly any corporate entity. Virtual teams have some of the same problems that regular teams have. One of the key challenges is the method of forming teams, while such challenge is exacerbated in digital environments. Despite the difficulties, the digital environment has made successful team development all the more challenging. The variation in people's skills makes the formation of teams even more difficult. This is why organizations cannot determine in advance if a virtual team will be a success. To evaluate the success of team formation in a virtual setting, this research study assessed the role of different computer-mediated communications (CMC) levels employed (no-CMC/face-to-face, online learning system, online learning system + social networking site) on the success of team formation measured by the level of task performance (TP), team cohesiveness (TC), computer skills (CS) and social bond (SB), while assessing the differences on such relationships when controlled for demographic information such as gender, age, education level, academic major, as well as academic year. Empirical data was collected from students at the Medical Sciences Campus in the University of Puerto Rico with 140 usable records. Using three teams and 140 participants, the results indicated that there is a statistically significance difference in the role of CMC levels employed (no-CMC/face-to-face, online learning system, online learning system + social networking site) on the level of perception of CS in team formation. Significant differences were also found in the role of CMC levels employed on the levels of TP, when controlled for gender. In addition, there is a significance difference in the role of CMC levels employed (no-CMC/face-to-face, online learning system, online learning system + social networking site) on the levels of CS, when controlled for education, academic major and academic year. The outcomes of the study contributed to the body of knowledge for both practice and research, to help organizations identify ways to support effective team formations in virtual environments. social networking sites in teams task performance team cohesion team formation virtual teams Computer engineering Computer science Information technology Business Business and Corporate Communications Computer Sciences Organizational Communication Other Computer Sciences Technology and Innovation Work, Economy and Organizations
43	The New Frontier of Advertising: Computer-Generated Images as Influencers Oglesby, Corliss Deionn 01 January 2019 (has links) The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to discern how computer-generated images are portrayed on social media. A frame analysis of 577 social media posts was used to develop a framework for future social media strategies for computer-generated images. CGIs be portrayed as transparent, engaging, and as a socialite. Best practices for using computer-generated images were identified by conducting an interview with a representative of a brand that has collaborated with an influential computer-generated image. Innovation, listening to the consumer voice, and creative control should be prioritized in this growing field of CGIs and CGI partnerships. Thesis University of North Florida UNF Computer generated images influencers Social media models Digital models CGI models Computer-generated images Virtual influencers Social media influencers Advertising and Promotion Management Business and Corporate Communications Fashion Business
44	Generational Perceptions of Productive/Unproductive Information Received from Management through Different Communication Channels Cowell, Eva Lynn 01 May 2010 (has links) This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples t-tests, General Linear Modeling, ANOVA’s, means analysis and linear regressions were employed to analyze the data to test the hypotheses. Regarding channel preference, the findings determined that face-to-face communication was preferred by both generations for receiving private and confidential information and for training. Media was preferred by both generations for routine and procedural and time-sensitive information. Lastly, the analysis revealed that written documents were the preferred method of both generational cohorts for compensation and benefits. Regarding productivity, the findings determined that age predicted a perceived increase in productivity tasks for production information received face-to-face from management, but did not predict a perceived increase in productivity tasks for the other communication channels. Both generational cohorts perceived productive information received face-to-face from management to increase morale and decrease stress. The cohorts, however, differed on the increase of trust as a result of receiving productive information face-to-face. Both generational cohorts perceived unproductive information received from management through all communication channels to negatively impact productivity tasks. Finally, both cohorts perceived unproductive information received face-to-face from management to negatively impact morale, trust and stress. Empirical examination of generational workforce issues is relatively new to Human Resources and research is needed to further examine generational perceptions. The study begins to open dialogue that the supposed differences inherent in the multigenerational workforce are not as much a factor of the generation as the information. The development of the new instrument in this study provides a new tool to examine organizations preferences and productivity. Generational Communication Channels Productivity Information Dissemination Business Business and Corporate Communications Communication Communication Technology and New Media Human Resources Management Management Information Systems Organizational Behavior and Theory Organizational Communication Social and Behavioral Sciences Strategic Management Policy Technology and Innovation
45	A web design shop for local business owners Rice, Mary Colleen 01 January 2005 (has links) This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants. Web site development industry Management Web sites Design Handbooks manuals etc Web site development Contracting out Internet marketing Handbooks manuals etc Internet advertising Marketing Business planning Sales promotion Retail trade Research United States Business planning Internet advertising Internet marketing Marketing Retail trade Research Sales promotion Web site development Contracting out Web sites Design. Business and Corporate Communications Public Relations and Advertising
46	Informational Efficiency and the Reaction to Terrorism: A Financial Perspective Roland, Nicholas 01 January 2016 (has links) The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the attack (+ or - 5 days) using average abnormal returns, standard deviation, Sharpe Ratio and the initial reactions in the market place as a percentage of total attacks, the effects on average abnormal returns on the market proxies were measured on three levels; The entire sample period from 1985 to 2015; the first half of the sample period 1985-1999; and the second half of the sample period 2000-2015. Analyzing trends in abnormal returns and standard deviation, the results of the study were inconclusive. Communications Terrorism Communications Event Study Financial Perspective Financial Market Proxies Financial Implications Measuring Terrorist Communications Behavioral Economics Business and Corporate Communications Business Intelligence Communication Technology and New Media Corporate Finance Critical and Cultural Studies Economic Theory Experimental Analysis of Behavior Finance and Financial Management Journalism Studies Macroeconomics Mass Communication Organizational Behavior and Theory Organizational Communication Other Communication Political Economy Portfolio and Security Analysis Social Media
47	Good Game Blake, Greyory 01 January 2018 (has links) This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of these concepts are contextualized within the exponential growth of new technologies. That is to say, all of these semiotic developments must be framed within the post-Internet sphere. platform capitalism surveillance video games social media the dromosphere Ziggy Advertising and Promotion Management American Film Studies American Literature American Material Culture American Popular Culture Art Practice Audio Arts and Acoustics Book and Paper Business Analytics Business and Corporate Communications Business Intelligence Contemporary Art Cultural History Digital Humanities Diplomatic History Ethics and Political Philosophy Fiction French and Francophone Literature French Linguistics Game Design Graphic Design Illustration Industrial and Product Design Interdisciplinary Arts and Media Labor History Management Information Systems Marketing Nonfiction Other American Studies Other Business Other Film and Media Studies Philosophy of Mind Photography Poetry Political History Public History Sculpture Social History Technology and Innovation Television Theory and Criticism Visual Studies

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